Omnichannel attribution

Understand the impact of your AI-driven marketing initiatives

Attribution is one the biggest challenges when it comes to true omnichannel marketing. Faraday’s offline identity resolution capabilities enable you to understand exactly which tactics and channels have the greatest impact.

Offline identity resolution

To truly understand your customer journey, you need to know how they engage with your brand online and offline. Faraday matches your customer records with FIG using a combination of name, email, phone number, and physical address.

Multi-touch attribution

From first-touch to post-purchase engagement, Faraday can identify which campaigns your customers responded to, giving you powerful insight into the channels, messaging, and creative have the biggest impact on specific customer segments.