Bespoke predictive modeling

Predictive models built using enhanced data and validated by expert data scientists

Predictive models help optimize your consumer engagement initiatives — from branding and prospecting campaigns to product recommendations and retention incentives. Faraday’s predictive modeling process checks all the boxes, and them some.

How predictive modeling works in the Faraday AI Platform

• Start with your historical data

  Use one of our 60+ pre-built integrations to connect to your CRM, data warehouse, ESP, and more. We look for past examples of success in your data.

• Bring your data to life

  We match each record to the Faraday Identity Graph, which contains hi-res details on 290MM consumers: interest, demographic, financial, property, and more.

• Discover powerful patterns

  Now that your data is prepped, our machine learning algorithms begin to uncover hidden patterns in the combined data — patterns that guide future predictions.

• Validating your models

  Our machine learning engine generates dozens of models for every outcome you want to predict. Then our data science team reviews and validates the best.

• Choose how to use your models

  Once deployed, you can use your models on an ad hoc basis, in real-time via API, or on a recurring schedule. Learn more about our products below.

Meet our products

• Reach

  Score and assign personas to audiences for your ad hoc campaigns.

• Inform

  Get scores and associate new contacts with personas in real time via API.

• Monitor

  Anticipate your customers’ next actions with scheduled enhancement and scoring.

• Explore

  Visualize, analyze, discover surprising patterns in minutes.