Bespoke predictive modeling
Predictive models built using enhanced data and validated by expert data scientists
Predictive models help optimize your consumer engagement initiatives — from branding and prospecting campaigns to product recommendations and retention incentives. Faraday’s predictive modeling process checks all the boxes, and them some.
How predictive modeling works in the Faraday AI Platform
Start with your historical data
Use one of our 60+ pre-built integrations to connect to your CRM, data warehouse, ESP, and more. We look for past examples of success in your data.
Bring your data to life
We match each record to the Faraday Identity Graph, which contains hi-res details on 290MM consumers: interest, demographic, financial, property, and more.
Discover powerful patterns
Now that your data is prepped, our machine learning algorithms begin to uncover hidden patterns in the combined data — patterns that guide future predictions.
Validating your models
Our machine learning engine generates dozens of models for every outcome you want to predict. Then our data science team reviews and validates the best.
Choose how to use your models
Once deployed, you can use your models on an ad hoc basis, in real-time via API, or on a recurring schedule. Learn more about our products below.
Meet our products
Score and assign personas to audiences for your ad hoc campaigns.
Get scores and associate new contacts with personas in real time via API.
Anticipate your customers’ next actions with scheduled enhancement and scoring.
Visualize, analyze, discover surprising patterns in minutes.