[{"id":"6dcecce8-ef58-4790-8f14-9459f8f24953","name":"census_tract_block_group_2020_code","literate":"2020 census tract block group code","description":"Twelve-digit 2020 Census block group code (state+county+tract+block group) covering the individual's address.","category":"fig/geography"},{"id":"aff9b644-5f4e-4191-ae86-5e0eb4be94af","name":"aca_health_insurance_purchaser_likelihood","literate":"Aca health insurance purchaser likelihood","description":"Ranks an individual's likelihood of having purchased health insurance through the Affordable Care Act (ACA) marketplace.","category":"fig/financial"},{"id":"cf797fa6-2766-4b2b-98b8-62d31579826b","name":"active_credit_tradeline_count","literate":"Active credit tradeline count","description":"Counts the number of an individual's active credit tradelines.","category":"fig/financial"},{"id":"5a21eb85-fa9c-4680-a75b-1833b2e195b8","name":"active_military_donation_interest","literate":"Active military donation interest","description":"Indicates whether someone in the household has an interest in donating to active military causes.","category":"fig/civic"},{"id":"8d8c608c-ae2f-4864-aa98-ff1ef0b4caeb","name":"address_2_unit_designation","literate":"Address 2 unit designation","description":"Indicates the designation for a secondary address unit, such as Apartment or Suite.","category":"fig/property"},{"id":"d146ed6f-7cb4-403b-b690-ff79ffebb0d9","name":"adult_18_to_24_gender_presence","literate":"Adult 18 to 24 gender presence","description":"Indicates the presence and gender of adults aged 18-24 in a household.","category":"fig/demography"},{"id":"8e61fdff-395f-49ef-a858-dc3f504b1f66","name":"adult_25_to_34_gender_presence","literate":"Adult 25 to 34 gender presence","description":"Indicates the presence and gender of adults aged 25 to 34 in a household.","category":"fig/demography"},{"id":"b6426a38-8c10-4414-a86c-d303a780c962","name":"adult_35_to_44_gender_presence","literate":"Adult 35 to 44 gender presence","description":"Indicates the presence and gender of adults aged 35 to 44 in a household.","category":"fig/demography"},{"id":"ab0a3a3f-6655-468a-b852-10e7e6cb92b9","name":"adult_45_to_54_gender_presence","literate":"Adult 45 to 54 gender presence","description":"Indicates the presence and gender of adults aged 45 to 54 in a household.","category":"fig/demography"},{"id":"fbca830f-b95f-4fe5-8bfc-4960e3b6f948","name":"adult_55_to_64_gender_presence","literate":"Adult 55 to 64 gender presence","description":"Indicates the presence and gender of adults aged 55 to 64 in a household.","category":"fig/demography"},{"id":"28eda99b-97d9-447f-b6ec-738a42292624","name":"adult_65_to_74_gender_presence","literate":"Adult 65 to 74 gender presence","description":"Indicates the presence and gender of adults aged 65 to 74 in a household.","category":"fig/demography"},{"id":"94a1533b-5621-4c72-a108-203483b9eda4","name":"adults_in_household_count","literate":"Adults in household count","description":"Counts the number of adults in an individual's household.","category":"fig/demography"},{"id":"d258a862-2858-488d-8234-b4d9803a0a3d","name":"age","literate":"Age","description":"Measures an individual's exact age in years, ranging from 0 to 120.","category":"fig/demography"},{"id":"48dbca58-62ea-44d9-b1b4-6b4450cff9c1","name":"agent_sold_magazine_spending_quintile","literate":"Agent sold magazine spending quintile","description":"Quintile of individual spending on agent-sold magazine subscriptions across topics such as outdoor hobbies, fashion, investments, DIY, travel, and home and garden.","category":"fig/lifestyle"},{"id":"26c66403-6ec1-4ba6-a3ba-c89437fd0bf4","name":"agent_sold_magazine_subscription_recency","literate":"Agent sold magazine subscription recency","description":"Indicates how recently an individual subscribed to agent-sold magazines covering outdoor hobbies, fashion, investments, DIY, travel, and home and garden.","category":"fig/lifestyle"},{"id":"e9d7c261-e443-484b-bd2a-d8d23050e476","name":"air_conditioning_system_type","literate":"Air conditioning system type","description":"Categorizes the property's air conditioning equipment (e.g., central, window unit, evaporative, none).","category":"fig/property"},{"id":"ab943f5b-c4c2-4891-b45e-5d98a847bf9b","name":"air_freshener_brand_switcher_likelihood","literate":"Air freshener brand switcher likelihood","description":"Likelihood that an individual switches air freshener brands, modeled from household air freshener usage and reported openness to trying new brands.","category":"fig/lifestyle"},{"id":"5f3add7f-66b3-4a99-8f8c-3ce5c565f850","name":"airbnb_vrbo_hoster_likelihood","literate":"Airbnb vrbo hoster likelihood","description":"Likelihood that an individual hosts on Airbnb or VRBO, modeled from household renting history and stated intent to use these sites in the next 12 months.","category":"fig/lifestyle"},{"id":"039ae918-3cac-4f8e-ac28-8305ffe80e0c","name":"airbnb_vrbo_user_likelihood","literate":"Airbnb vrbo user likelihood","description":"Likelihood that an individual rents through Airbnb or VRBO, modeled from prior household bookings and stated intent to use either service in the next 12 months.","category":"fig/lifestyle"},{"id":"595f30fc-30a8-49f1-97ec-9e89f182d206","name":"airfare_direct_purchaser_likelihood","literate":"Airfare direct purchaser likelihood","description":"Likelihood that an individual books flights directly with airlines online or by phone rather than through third-party travel sites.","category":"fig/lifestyle"},{"id":"ece47f2d-dd4e-4b79-a47e-b09865797672","name":"airline_agent_help_seeker_likelihood","literate":"Airline agent help seeker likelihood","description":"Likelihood that an individual calls an airline agent for help when booking flights or flight-plus-hotel packages.","category":"fig/lifestyle"},{"id":"95853314-0e83-4f05-98b7-15125470686d","name":"airline_online_help_seeker_likelihood","literate":"Airline online help seeker likelihood","description":"Likelihood that an individual uses airline help or live chat features online when booking flights or flight-plus-hotel packages.","category":"fig/lifestyle"},{"id":"90c2ad8f-6ecd-414e-b75c-5f261fafca72","name":"airline_upgrader_likelihood","literate":"Airline upgrader likelihood","description":"Ranks an individual's likelihood to be willing to pay slightly more for an airline coach seat with more leg room at check-in, modeled based on whether any household member takes at least one trip per year and would be willing to pay $25 or more for an airline coach seat with more legroom.","category":"fig/lifestyle"},{"id":"2f239867-9ac8-4172-a936-28cc47823ab2","name":"alaska_cruise_travel_likelihood","literate":"Alaska cruise travel likelihood","description":"Ranks an individual's likelihood to travel to cruise to Alaska, modeled based on whether the household members have taken an Alaskan cruise, or are likely to take an Alaskan cruise in the next two years.","category":"fig/lifestyle"},{"id":"6b02935c-ee06-42e8-8e40-54dd4ee92651","name":"alcohol_beverage_switcher_likelihood","literate":"Alcohol beverage switcher likelihood","description":"Ranks an individual's likelihood to switch alcohol beverage brands, modeled based on whether household members usually buy different types of alcohol (wine, beer, hard liquor, hard seltzers, hard ciders and other types of alcoholic beverages), and are very willing to try different types.","category":"fig/lifestyle"},{"id":"a929f267-e3c2-44ff-8f66-8ea9b33442b2","name":"alcohol_delivery_likelihood","literate":"Alcohol delivery likelihood","description":"Likelihood that an individual uses alcohol delivery services at least once per year, modeled from household alcohol delivery history.","category":"fig/lifestyle"},{"id":"5d13cc9e-1d52-4306-95b2-379e7be41037","name":"all_cause_donation_quintile","literate":"All cause donation quintile","description":"Ranks an individual into five tiers based on a household's relative donation amount to charitable causes supporting well-being and basic needs.","category":"fig/civic"},{"id":"0f87f9c5-cca5-4b7f-a701-28f5e71fcb85","name":"all_cause_donation_recency","literate":"All cause donation recency","description":"Indicates how recently the household donated to any charitable cause.","category":"fig/civic"},{"id":"dc9dbc5d-fdf0-4a86-acdd-02d85c2757e1","name":"all_cause_donor_engagement_intensity","literate":"All cause donor engagement intensity","description":"Cross-tab of an individual's broad-cause donation spending quintile and most recent donation recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"745350ef-cda3-485b-afc8-1397a6954cf0","name":"alternative_energy_consumer_likelihood","literate":"Alternative energy consumer likelihood","description":"Likelihood that an individual uses alternative energy for home heating or hot water, or plans to adopt alternative energy within the next 12 months.","category":"fig/lifestyle"},{"id":"af57af84-62f2-450e-9740-1dce5d56f87d","name":"amazon_non_prime_consumer_likelihood","literate":"Amazon non prime consumer likelihood","description":"Ranks an individual's likelihood to have purchased from Amazon without being an Amazon Prime member, modeled based on whether any household member ordered four or more times from Amazon in the last 12 months without having an Amazon Prime membership.","category":"fig/lifestyle"},{"id":"9ad7e0da-3d58-478d-b557-7a8a01b3884b","name":"amazon_prime_customer_likelihood","literate":"Amazon prime customer likelihood","description":"Ranks an individual's likelihood of being an Amazon Prime customer, modeled based on whether the individual is an Amazon Prime member that has purchased on Amazon 6+ times in the last 12 months.","category":"fig/lifestyle"},{"id":"b77a1183-516e-4804-9b66-856a4ee77445","name":"american_diner_enthusiast_likelihood","literate":"American diner enthusiast likelihood","description":"Likelihood that an individual dines on American cuisine four or more times per month, based on household dining behavior.","category":"fig/lifestyle"},{"id":"ac87d58f-c046-4889-8472-28261784dfe1","name":"american_express_credit_cardholder","literate":"American express credit cardholder","description":"Indicates whether an individual uses an American Express credit card.","category":"fig/financial"},{"id":"983fe354-d2b7-4af2-b6a9-f7d4b742780e","name":"american_made_motorcycle_ownership_likelihood","literate":"American made motorcycle ownership likelihood","description":"Ranks an individual's likelihood to own an American-made motorcycle.","category":"fig/lifestyle"},{"id":"0b405c8d-dd26-46eb-8177-f959905ff34b","name":"amusement_park_attendees_likelihood","literate":"Amusement park attendees likelihood","description":"Likelihood that an individual visits theme, amusement, or water parks, modeled from past-year visits and stated intent to return next season.","category":"fig/lifestyle"},{"id":"431bee41-d7c0-4b3f-8eee-d945922f7ee1","name":"android_smart_phone_owner_likelihood","literate":"Android smart phone owner likelihood","description":"Ranks an individual's likelihood to own an Android smartphone, modeled based on whether the person or household members have an LG, Motorola, Samsung, or other Android smartphone brand.","category":"fig/lifestyle"},{"id":"7f4ef36c-4842-4db4-b16f-b8a6e79e4929","name":"animal_lover_engagement_intensity","literate":"Animal lover engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for donations to animal- and wildlife-welfare causes.","category":"fig/engagement"},{"id":"3be023dc-efff-45ad-953e-2e0e3e6eef56","name":"animal_welfare_and_wildlife_donation_quintile","literate":"Animal welfare and wildlife donation quintile","description":"Ranks the household into five tiers by total donation amount to animal welfare and wildlife causes.","category":"fig/civic"},{"id":"f3075fb1-1356-435b-a5f4-8c55f286f216","name":"animal_welfare_donation_interest","literate":"Animal welfare donation interest","description":"Indicates whether someone in the household has an interest in donating to animal welfare causes.","category":"fig/civic"},{"id":"33020048-8ec3-4b97-8cbc-9726ef27a795","name":"animal_welfare_donor_likelihood","literate":"Animal welfare donor likelihood","description":"Ranks an individual's likelihood to donate to animal welfare causes, derived from household giving history.","category":"fig/civic"},{"id":"96526687-778b-405e-bb82-622b4ad724f8","name":"animal_welfare_interest_recency","literate":"Animal welfare interest recency","description":"Recency of an individual's demonstrated interest in animal welfare, drawn from household survey responses about concern for animals and wildlife.","category":"fig/lifestyle"},{"id":"351ff894-697e-44f3-b234-c0e0034a1cb1","name":"annual_housing_turnover_rate","literate":"Annual housing turnover rate","description":"Estimates the annual housing turnover rate in the surrounding postcode — the fraction of distinct addresses with a recorded warranty deed sale during the past year, covering the rolling window 2024-12-01 to 2025-12-01.","category":"fig/property"},{"id":"1c396de4-9652-4dc8-9f4b-da81d15499cf","name":"annual_mean_temperature","literate":"Annual mean temperature","description":"Indicates the average annual temperature in degrees Fahrenheit in the surrounding postcode.","category":"fig/environment"},{"id":"20ae6e64-b849-4e3d-8d0e-e7c3a4ac4be6","name":"annual_precipitation_mm","literate":"Annual precipitation mm","description":"Indicates the average annual precipitation in millimeters in the surrounding postcode.","category":"fig/environment"},{"id":"bfa88d25-43a5-46b5-85fe-31a3fbf4b487","name":"annuity_customer_likelihood","literate":"Annuity customer likelihood","description":"Ranks an individual's likelihood of holding or acquiring a fixed or variable annuity within a two-year window.","category":"fig/financial"},{"id":"b95f0e63-a8e7-470b-a6a6-cef8344b5e4c","name":"app_user_likelihood","literate":"App user likelihood","description":"Likelihood that an individual uses 11 or more mobile apps daily, based on household app usage.","category":"fig/lifestyle"},{"id":"50c2b010-3581-41b9-b2f7-d27983e775f8","name":"apparel_return_policy_buyer_likelihood","literate":"Apparel return policy buyer likelihood","description":"Likelihood that an individual selects clothing or shoe retailers based on whether they offer recycling, resale, or repurposing return programs.","category":"fig/lifestyle"},{"id":"64c9e457-7645-4310-b19a-d2c86f711d87","name":"apple_pay_user_likelihood","literate":"Apple pay user likelihood","description":"Ranks an individual's likelihood of using Apple Pay at least monthly for purchases or money transfers.","category":"fig/financial"},{"id":"8b7256d2-d491-43f8-8ab7-39ac1efbd18d","name":"apple_smart_phone_owner_likelihood","literate":"Apple smart phone owner likelihood","description":"Likelihood that an individual owns an Apple iPhone, modeled from household smartphone ownership.","category":"fig/lifestyle"},{"id":"5074dec3-251e-401a-b5df-8fd8c322e1e3","name":"appliance_purchaser_likelihood","literate":"Appliance purchaser likelihood","description":"Likelihood that an individual purchases a large home appliance in the next 12 months, whether to upgrade an existing one or add a new category.","category":"fig/lifestyle"},{"id":"20dac86f-f1bf-40a6-93a5-2256f15eb850","name":"appraised_land_value","literate":"Appraised land value","description":"Appraised dollar value of the parcel's land component, as reported by the county or local assessment authority.","category":"fig/property"},{"id":"224c0caf-3c19-4a1a-8f4d-73151e8fe137","name":"are_millennial_parents","literate":"Are millennial parents","description":"Indicates whether a household contains parents from the Millennial generation with their own children present.","category":"fig/demography"},{"id":"492cad1a-c4f9-4a81-9dbf-677951cf2195","name":"art_house_movie_enthusiast_likelihood","literate":"Art house movie enthusiast likelihood","description":"Ranks an individual's likelihood to attend art house movie theaters, modeled based on whether household members watch movies at an art house theater two or more times per year.","category":"fig/lifestyle"},{"id":"b5db5d97-8261-4998-9985-2c32fc0063a5","name":"arts_and_crafts_purchase_recency","literate":"Arts and crafts purchase recency","description":"Indicates how recently an individual purchased arts and crafts supplies such as scrapbooking, painting, needlecraft, or candle-making materials.","category":"fig/lifestyle"},{"id":"857e8cb8-036e-40f9-bca9-5526093272ce","name":"arts_and_crafts_spending_level_quintile","literate":"Arts and crafts spending level quintile","description":"Ranks an individual into five tiers based on their relative spending level on arts and crafts, such as painting, needlecrafts, and other non-decor hobby supplies.","category":"fig/lifestyle"},{"id":"4592d5a3-a65e-4baa-84fc-7663d9b7ff8b","name":"arts_and_culture_donation_interest","literate":"Arts and culture donation interest","description":"Indicates whether someone in the household has an interest in donating to arts and cultural organizations.","category":"fig/civic"},{"id":"87c7b965-c08c-4a4b-88f6-233cc362b8ff","name":"arts_crafts_engagement_intensity","literate":"Arts crafts engagement intensity","description":"Cross-tab of an individual's arts-and-crafts spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"cec6d4aa-05d8-45e0-9c32-0196d2421113","name":"asia_travel_likelihood","literate":"Asia travel likelihood","description":"Ranks an individual's likelihood to travel to Asia, modeled based on whether the person or a household member has traveled to an Asian country in the last five years, or is definitely or very likely to in the next five years.","category":"fig/lifestyle"},{"id":"7984a24c-ebff-41c7-aaf7-4fa9cf8c4c56","name":"associated_post_office_name","literate":"Associated post office name","description":"Name of the USPS post office serving the individual's mailing address.","category":"fig/geography"},{"id":"ed5764bd-13fd-4f4a-970f-c4b12d4140e1","name":"at_t_cell_phone_customer_likelihood","literate":"At t cell phone customer likelihood","description":"Ranks an individual's likelihood of being an AT&T cell phone customer.","category":"fig/lifestyle"},{"id":"4872d188-7f87-4f5d-bb80-cec5873bbf8a","name":"atv_3_wheeler_side_by_side_owner_likelihood","literate":"Atv 3 wheeler side by side owner likelihood","description":"Ranks an individual's likelihood to own an ATV, 3-wheeler, or side-by-side vehicle, modeled based on whether the household has an ATV or side-by-side vehicle.","category":"fig/lifestyle"},{"id":"271f4590-d4b5-493b-b9de-a8c4c0fb9ee3","name":"auto_insurance_agent_sold_likelihood","literate":"Auto insurance agent sold likelihood","description":"Indicates an individual's likelihood to have purchased auto insurance through an in-person sales agent within the last two years.","category":"fig/financial"},{"id":"425f3c1c-496f-4729-9c74-8ec5ca9a3908","name":"auto_insurance_call_center_sold_likelihood","literate":"Auto insurance call center sold likelihood","description":"Indicates an individual's likelihood to have purchased auto insurance through a call center, by working with a sales agent over the phone within the last two years.","category":"fig/financial"},{"id":"db5bf600-d7d9-4072-bbaa-5e10edb89e05","name":"auto_insurance_channel_count","literate":"Auto insurance channel count","description":"Counts the number of auto insurance purchasing channels an individual is likely to use, covering agent-sold, call center, and self-serve online channels.","category":"fig/financial"},{"id":"abeb641c-6fc2-4824-9a18-4979046083c8","name":"auto_insurance_likelihood","literate":"Auto insurance likelihood","description":"Ranks an individual's likelihood to purchase auto insurance through any channel, including agent-sold policies, call center purchases, and self-serve online purchases.","category":"fig/financial"},{"id":"afc21c1d-7983-478d-b4a3-2ad26a579262","name":"auto_insurance_loyalty_telematics_customer_likelihood","literate":"Auto insurance loyalty telematics customer likelihood","description":"Ranks an individual's likelihood of enrolling in a telematics-based auto insurance program that rewards good driving behavior with loyalty points.","category":"fig/financial"},{"id":"ae3f9fd3-307c-415a-9c87-b19e466d2922","name":"auto_insurance_self_serve_online_buyer_likelihood","literate":"Auto insurance self serve online buyer likelihood","description":"Indicates an individual's likelihood to have purchased auto insurance online without the help of an agent within the last two years.","category":"fig/financial"},{"id":"6358be73-55be-4361-b013-b4a527fdf86f","name":"auto_insurance_telematics_customer_likelihood","literate":"Auto insurance telematics customer likelihood","description":"Ranks an individual's likelihood to use telematics devices in their vehicle to earn auto insurance premium discounts or loyalty rewards for good driving behavior.","category":"fig/financial"},{"id":"36d4cc16-8d3a-4c65-a680-203005ae50fb","name":"auto_insurance_telematics_discount_likelihood","literate":"Auto insurance telematics discount likelihood","description":"Ranks an individual's likelihood of using a telematics device to earn auto insurance premium discounts.","category":"fig/financial"},{"id":"6edb3abb-48f3-42a6-bf60-e7986b2872cd","name":"auto_loan_purchaser_likelihood","literate":"Auto loan purchaser likelihood","description":"Ranks an individual's likelihood of taking out an auto loan or vehicle financing within the next 12 months.","category":"fig/financial"},{"id":"ff627e6f-4558-4026-9da2-f8bb597426ce","name":"auto_parts_store_purchase_likelihood","literate":"Auto parts store purchase likelihood","description":"Ranks an individual's likelihood to purchase from an auto parts store.","category":"fig/lifestyle"},{"id":"0385be75-b66e-4390-b973-baa2e6cc1cce","name":"automated_valuation_model","literate":"Automated valuation model","description":"Estimates the modeled home market value in dollars at the address level, computed as a calibrated linear adjustment over the vendor's reported market-value estimate.","category":"fig/property"},{"id":"e90bbc2e-5c38-48b0-a0b0-978fe1e15780","name":"automotive_work_interest","literate":"Automotive work interest","description":"Flag for household interest in automotive repair and maintenance work, derived from self-reported and observed hobby behavior.","category":"fig/lifestyle"},{"id":"20ff750f-1c9d-415e-95fe-9de1d1e4369c","name":"autonomous_vehicle_purchase_likelihood","literate":"Autonomous vehicle purchase likelihood","description":"Modeled likelihood that an individual purchases a self-driving vehicle in the next vehicle-purchase cycle.","category":"fig/lifestyle"},{"id":"734c6a79-74ff-4734-be4e-76c59b82d05c","name":"available_home_equity_amount","literate":"Available home equity amount","description":"Measures the current market value of the individual's home(s) minus any outstanding mortgage balance(s) or lien(s).","category":"fig/financial"},{"id":"b77441d8-f081-459d-b94d-9eb5d54275ab","name":"average_lifetime_purchase_value_quintile","literate":"Average lifetime purchase value quintile","description":"Ranks an individual into five tiers based on average spending per 12-month period across all captured purchase channels and categories (excludes mortgages, rent, and loan payments).","category":"fig/lifestyle"},{"id":"64d791bb-1965-475d-a1d5-7de2b51a2287","name":"avid_book_reader_likelihood","literate":"Avid book reader likelihood","description":"Ranks an individual's likelihood to read three or more books per month, modeled based on whether the household read three or more books in a month.","category":"fig/lifestyle"},{"id":"2e86f267-a150-4f58-9e67-097e49b54469","name":"avid_gardener_engagement_intensity","literate":"Avid gardener engagement intensity","description":"Cross-tab of a household's spending quintile and purchase recency band for gardening supplies (perennials, vegetables, fruits, bulbs, annuals).","category":"fig/engagement"},{"id":"abbd6af8-064d-4771-ba8a-f47c7c45612e","name":"avid_magazine_subscriber_engagement_intensity","literate":"Avid magazine subscriber engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for agent-sold magazine subscriptions across outdoor, fashion, investing, DIY, travel, and home-and-garden titles.","category":"fig/engagement"},{"id":"35cbe8ee-dc27-4826-aa12-4eab3cb4cd1b","name":"avid_magazine_subscriber_likelihood","literate":"Avid magazine subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to read three or more magazines per month, modeled based on whether the household read three or more magazines in a month.","category":"fig/lifestyle"},{"id":"0b6dc25c-a6b9-4428-be17-9af8cd1d2578","name":"b2b_business_marketing_engagement_intensity","literate":"B2b business marketing engagement intensity","description":"Cross-tab of an individual's B2B business-marketing spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"fc43a34b-210c-4406-9152-cd993656202c","name":"b2b_corporate_gifts_quintile","literate":"B2b corporate gifts quintile","description":"Ranks individuals into five tiers based on spending on B2B office and corporate gifts, such as logoed merchandise, client gifts, or corporate spiffs.","category":"fig/lifestyle"},{"id":"b3d05033-348f-4b40-bfc2-33270a7a993c","name":"b2b_maintenance_repair_operations_spending_quintile","literate":"B2b maintenance repair operations spending quintile","description":"Ranks an individual into five tiers based on spending on B2B maintenance, repair, and operations supplies such as janitorial products, replacement parts, and business forms.","category":"fig/lifestyle"},{"id":"5cdc6dad-1d8c-404f-8841-33b2c49a869f","name":"b2b_marketing_spending_quintile","literate":"B2b marketing spending quintile","description":"Ranks an individual into five tiers based on association with business-to-business marketing purchases.","category":"fig/lifestyle"},{"id":"27730cd6-b2df-45aa-b604-14269d728526","name":"b2b_mro_engagement_intensity","literate":"B2b mro engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for B2B maintenance, repair, and operations (MRO) purchases.","category":"fig/engagement"},{"id":"68a6cfcf-bfd5-4c6a-9e68-ac24ddd8e8e6","name":"b2b_office_and_corporate_gifts_engagement_intensity","literate":"B2b office and corporate gifts engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for B2B office supplies and corporate gifting purchases.","category":"fig/engagement"},{"id":"7bb172d7-0d72-4014-a63e-de114a854558","name":"b2b_office_corporate_gifts_purchase_recency","literate":"B2b office corporate gifts purchase recency","description":"Indicates how recently an individual purchased B2B office and corporate gifts, such as logoed merchandise, client gifts, or corporate spiffs.","category":"fig/lifestyle"},{"id":"07fe2059-29fa-4840-a169-656f8736c853","name":"b2b_training_and_publications_engagement_intensity","literate":"B2b training and publications engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for B2B training and professional publications purchases.","category":"fig/engagement"},{"id":"ec6164d3-e090-4e23-a6de-23d929d623b3","name":"b2b_training_and_publications_purchase_recency","literate":"B2b training and publications purchase recency","description":"Indicates how recently an individual purchased B2B training materials and publications such as safety training posters and business reference materials.","category":"fig/lifestyle"},{"id":"947c9673-7231-45ad-8f49-c9fcb768845b","name":"b2b_training_publications_spending_quintile","literate":"B2b training publications spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the B2B Training and Publications category. These are corporate gifts and spiffs such as corporate logo’d merchandise given to employees but bought by the corporation.","category":"fig/lifestyle"},{"id":"8aa419d7-0166-4e07-9cd4-659062726f91","name":"baby_formula_purchaser_likelihood","literate":"Baby formula purchaser likelihood","description":"Ranks an individual's likelihood to purchase baby formula, modeled based on whether the household purchase baby formula, or plan to purchase within the next 12 months.","category":"fig/lifestyle"},{"id":"83d1b1e7-440a-4cd5-ad31-341e8493fb99","name":"baby_supplies_shopper_likelihood","literate":"Baby supplies shopper likelihood","description":"Ranks an individual's likelihood to shop for baby supplies, modeled based on whether the household has bought at least one of baby diapers, baby wipes, baby bottles, baby toys, baby bedding, baby car seat or stroller, baby clothing, other baby products, for the home or as a gift in the last six months.","category":"fig/lifestyle"},{"id":"f375731b-abb9-462a-9d98-0d02c474e5d2","name":"baking_interest","literate":"Baking interest","description":"Flag for household interest in baking, derived from purchase behavior and self-reported hobbies.","category":"fig/lifestyle"},{"id":"6f0e3ab4-9f68-43e2-a6de-5b703272edb0","name":"bankcard_issue_date","literate":"Bankcard issue date","description":"Indicates the date a bank-issued card (credit or debit) was most recently issued to an individual.","category":"fig/financial"},{"id":"9cf599d2-4049-44d7-b52b-330aba15d629","name":"bar_and_lounge_food_enthusiast_likelihood","literate":"Bar and lounge food enthusiast likelihood","description":"Ranks an individual's likelihood to frequent bars, clubs, or lounges, modeled based on whether household members purchase food from bars, clubs, or lounges four or more times per month.","category":"fig/lifestyle"},{"id":"59dacbf7-adfd-46ac-90b7-3df6dbc41a2f","name":"bargain_hotel_shopper_likelihood","literate":"Bargain hotel shopper likelihood","description":"Likelihood that an individual prioritizes price when booking hotels, modeled from leisure travel frequency and stated price sensitivity.","category":"fig/lifestyle"},{"id":"a7a8b71e-3cf3-4dc8-ac22-c648182d578e","name":"bargain_shopper_likelihood","literate":"Bargain shopper likelihood","description":"Ranks an individual's likelihood to shop on sale or use coupons, modeled based on whether the individual usually put in effort to find and take advantage of the best deals possible and regularly perform numerous activities to get good deals (e.g., look for sale before buying, look online for coupons, line up for store sales, wait for product to go on sale).","category":"fig/lifestyle"},{"id":"a907b1c8-1fbd-4c23-844c-bdda255f4ee5","name":"baseball_enthusiast_likelihood","literate":"Baseball enthusiast likelihood","description":"Likelihood that an individual watches baseball at least every few weeks, modeled from household viewing habits.","category":"fig/lifestyle"},{"id":"632926ce-2474-46b7-b6da-dc76886dfe04","name":"basic_needs_charitable_donation_quintile","literate":"Basic needs charitable donation quintile","description":"Ranks an individual's donation amount to charities providing basic needs such as food, shelter, clothing, and healthcare relative to other donors.","category":"fig/civic"},{"id":"7c5e57a0-f5eb-4efa-bc64-9cec041109c9","name":"basic_needs_donations_recency","literate":"Basic needs donations recency","description":"Indicates how recently an individual has donated to organizations providing food, shelter, clothing, and healthcare for communities locally and abroad.","category":"fig/civic"},{"id":"969e0b39-1890-4aa3-89bf-14896e8f5ec7","name":"basic_needs_donor_engagement_intensity","literate":"Basic needs donor engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for donations to basic-needs charities (food, shelter, clothing, healthcare) at home and abroad.","category":"fig/engagement"},{"id":"72fee25f-24f7-41bc-9c6f-2944def79956","name":"basketball_enthusiast_likelihood","literate":"Basketball enthusiast likelihood","description":"Likelihood that an individual watches basketball at least every few weeks, modeled from household viewing habits.","category":"fig/lifestyle"},{"id":"7dd90425-4453-4927-bf7e-f20e2fd410d8","name":"bathroom_fixture_count","literate":"Bathroom fixture count","description":"Total count of plumbing fixtures (sinks, toilets, tubs, showers) across all bathrooms in the primary building.","category":"fig/property"},{"id":"b41698f3-70c2-47d6-a38e-ec31adee60a8","name":"baths","literate":"Baths","description":"Counts the total number of full and partial bathrooms for the property.","category":"fig/property"},{"id":"2281ca37-7e69-42f0-9414-851cec2732fd","name":"beauty_and_spa_engagement_intensity","literate":"Beauty and spa engagement intensity","description":"Cross-tab of an individual's beauty-and-spa spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"6a3fe64e-e06b-4f69-b6e6-cfd3be9dc00d","name":"beauty_and_spa_purchase_recency","literate":"Beauty and spa purchase recency","description":"Recency in days since an individual's most recent beauty or spa purchase, drawn from transactional purchase data.","category":"fig/lifestyle"},{"id":"8e121cb4-d7d1-46f6-8aca-7f6a9b991902","name":"beauty_and_spa_spending_quintile","literate":"Beauty and spa spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the beauty and spa category.","category":"fig/lifestyle"},{"id":"2e281ede-a00d-4ffb-ad33-9df2f5c031f5","name":"beef_jerky_consumer_likelihood","literate":"Beef jerky consumer likelihood","description":"Ranks an individual's likelihood to consume beef jerky, modeled based on whether any household members eat beef jerky daily or every few days.","category":"fig/lifestyle"},{"id":"5555a9f9-d9a5-4262-b005-3b658e3a2d4c","name":"beer_brand_switcher_likelihood","literate":"Beer brand switcher likelihood","description":"Ranks an individual's likelihood to switch beer brands, modeled based on whether household members usually buy different brands of beer, and are very willing to try different brands of beer.","category":"fig/lifestyle"},{"id":"bd6670b2-8c89-499f-af59-6ea3fb2e5281","name":"bestselling_fiction_books_interest","literate":"Bestselling fiction books interest","description":"Flag for household interest in bestselling fiction, derived from book purchase and reading behavior.","category":"fig/lifestyle"},{"id":"4fb38361-3fce-4de0-9e41-1ab69f360627","name":"beverage_spending_quintile","literate":"Beverage spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on beverages.","category":"fig/lifestyle"},{"id":"76623907-d8ce-42ed-af26-9b7a454a3fd6","name":"beverages_engagement_intensity","literate":"Beverages engagement intensity","description":"Cross-tab of an individual's beverages spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"1c14642c-328a-4708-b471-85e0dabbaeca","name":"beverages_purchase_recency","literate":"Beverages purchase recency","description":"Indicates how recently an individual purchased an item within the Beverages category, which is primarily focused on coffees, teas, and other non-alcoholic beverages rather than alcoholic drinks.","category":"fig/lifestyle"},{"id":"87b5ea84-1b8f-46f2-911f-9db72d128c0b","name":"big_game_hunting_interest","literate":"Big game hunting interest","description":"Flag for household interest in big game hunting, derived from outdoor and hobby purchase signals.","category":"fig/lifestyle"},{"id":"1feeb3f6-cc1d-45c1-bccd-ae8c0bd0aeca","name":"bird_watching_and_feeding_interest","literate":"Bird watching and feeding interest","description":"Flag for household interest in bird watching and backyard bird feeding, derived from hobby purchase signals.","category":"fig/lifestyle"},{"id":"46edb758-0de6-455b-9832-4e29a580b393","name":"birth_date_of_child_1_derivation","literate":"Birth date of child 1 derivation","description":"Indicates whether the first child's birthdate was directly sourced or inferred from related household attributes.","category":"fig/demography"},{"id":"46d0acd4-af24-4cd1-81ba-dde62720c43e","name":"birth_date_of_child_2_derivation","literate":"Birth date of child 2 derivation","description":"Indicates whether the second child's birthdate was directly sourced or inferred from similar households when direct data was unavailable.","category":"fig/demography"},{"id":"2af18d30-c43d-477b-b5ba-f634bc92ca5a","name":"birth_date_of_child_3_derivation","literate":"Birth date of child 3 derivation","description":"Indicates whether the birthdate of the third child in a household was directly sourced or inferred from other household attributes.","category":"fig/demography"},{"id":"fe6d8da4-0077-424f-a3c8-162d23bdf745","name":"birth_date_of_child_4_derivation","literate":"Birth date of child 4 derivation","description":"Indicates whether the birthdate of the fourth child was directly sourced or inferred from other household attributes.","category":"fig/demography"},{"id":"1ba5c8db-2536-4981-8c6c-c8747d3a8b4e","name":"birthdate","literate":"Birthdate","description":"Records an individual's date of birth.","category":"fig/demography"},{"id":"d4ae7d4e-ddb1-4b61-8175-248f498c4609","name":"birthdate_of_child_1","literate":"Birthdate of child 1","description":"Records the birth year and month of an individual's first child.","category":"fig/demography"},{"id":"3300cc45-2bea-400c-ac39-c6d7fef173b6","name":"birthdate_of_child_2","literate":"Birthdate of child 2","description":"Indicates the birth year and month of an individual's second child.","category":"fig/demography"},{"id":"4d186c84-3ed7-46da-b07e-32dbac1e4fc1","name":"birthdate_of_child_3","literate":"Birthdate of child 3","description":"Indicates the birth year and month of an individual's third child.","category":"fig/demography"},{"id":"ddece3bb-dad8-41bf-baa2-5f812d9ecd58","name":"birthdate_of_child_4","literate":"Birthdate of child 4","description":"Indicates the birth year and month of an individual's fourth child.","category":"fig/demography"},{"id":"ac41c51d-deac-4346-91ac-40e4b95b5174","name":"birthday_day_derivation","literate":"Birthday day derivation","description":"Indicates how the day of birth was sourced (e.g., declared, modeled, or imputed at household level).","category":"fig/life_event"},{"id":"d1467c14-3001-4faa-be86-d667da162430","name":"birthday_month_derivation","literate":"Birthday month derivation","description":"Indicates how the month of birth was sourced (e.g., individual-level declaration vs household-level inference).","category":"fig/life_event"},{"id":"f63c5b35-37cf-488e-97fc-34bb1eb96448","name":"bj_wholesale_shopper_likelihood","literate":"Bj wholesale shopper likelihood","description":"Ranks an individual's likelihood to shop at BJ's Wholesale, modeled based on whether the household shop at BJ's Wholesale at least monthly.","category":"fig/lifestyle"},{"id":"e8e8724a-3f20-4c31-8439-2a95814966a9","name":"boat_owner_likelihood","literate":"Boat owner likelihood","description":"Ranks an individual's likelihood to own a boat, modeled based on whether the household own a motor boat including a fishing boat or pontoon, sailboat, and/or rowboat.","category":"fig/lifestyle"},{"id":"0decc5c4-2cae-4229-b788-18a0be9f29e9","name":"boating_and_sailing_interest","literate":"Boating and sailing interest","description":"Flag for household interest in recreational boating or sailing, derived from purchase and hobby data.","category":"fig/lifestyle"},{"id":"2a75c2fe-1c0d-4b3b-ac59-6c0efff298b0","name":"book_or_magazine_interest","literate":"Book or magazine interest","description":"Indicates whether someone in the household has an interest in books or magazines. Covers a wide range of topics including cooking, interior decorating, general reading, sports, medical and health, fashion, entertainment, world news, children's books, best-selling fiction, military, country lifestyle, and romance.","category":"fig/lifestyle"},{"id":"c48aba5c-ac2e-4022-a993-8624a7e381e3","name":"book_reader_likelihood","literate":"Book reader likelihood","description":"Ranks an individual's likelihood to read books, modeled based on whether the household read one or more books in a month.","category":"fig/lifestyle"},{"id":"6821d96e-d15b-4d3c-b9d6-de6987f92317","name":"books_engagement_intensity","literate":"Books engagement intensity","description":"Cross-tab of an individual's book-purchase spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"eb9e8660-fde2-48dc-82e3-058a8ce45780","name":"books_purchase_recency","literate":"Books purchase recency","description":"Recency in days since an individual's most recent book purchase, drawn from transactional category data.","category":"fig/lifestyle"},{"id":"0959c22b-9af0-41da-acd0-ae3dd00e105f","name":"books_spending_quintile","literate":"Books spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the Books category.","category":"fig/lifestyle"},{"id":"6bd10e19-0439-4d8b-b373-842381f9fc0f","name":"borough_id","literate":"Borough id","description":"Vendor identifier for the borough containing the individual's address.","category":"fig/geography"},{"id":"32268dba-9133-4e48-926f-db5dab96bd4c","name":"brand_driven_home_cleaner_likelihood","literate":"Brand driven home cleaner likelihood","description":"Ranks an individual's likelihood to be brand driven when purchasing home cleaners, modeled based on whether the person considers brand to be important when deciding what home cleaning products to buy.","category":"fig/lifestyle"},{"id":"3e03f00f-7b00-4fd1-a58f-5b88298f1480","name":"brand_loyal_consumer_likelihood","literate":"Brand loyal consumer likelihood","description":"Ranks an individual's likelihood to choose products based on brand over price, including a preference for purchasing favorite brands and unwillingness to try alternatives or buy based on sales.","category":"fig/lifestyle"},{"id":"c491a8ca-157f-44c7-8dfa-e7c95724b2bd","name":"brand_loyalists_likelihood","literate":"Brand loyalists likelihood","description":"Likelihood that an individual prioritizes brand over price, modeled from household survey responses about purchase decision drivers.","category":"fig/lifestyle"},{"id":"e47f4e45-44b2-4f8e-a9b9-e576a08f1f0d","name":"brand_motivated_laundry_user_likelihood","literate":"Brand motivated laundry user likelihood","description":"Ranks an individual's likelihood to be brand motivated when purchasing laundry products, modeled based on whether the person considers brand to be very important when buying laundry products.","category":"fig/lifestyle"},{"id":"eca433cd-1581-452a-a0df-8698553d4b35","name":"brand_motivated_personal_care_product_user_likelihood","literate":"Brand motivated personal care product user likelihood","description":"Ranks an individual's likelihood to be brand motivated when purchasing personal care products, modeled based on whether the person considers brand to be very important when buying personal care products.","category":"fig/lifestyle"},{"id":"dacbafdf-5a29-4a14-847f-829c9aea5565","name":"branded_prescription_preference_consumer_likelihood","literate":"Branded prescription preference consumer likelihood","description":"Ranks an individual's likelihood to prefer branded prescriptions, modeled based on whether any household members use prescription medication regularly or when needed, and usually get brand name prescription medication.","category":"fig/lifestyle"},{"id":"3f7bbb83-5c38-4c05-b18f-74fc8bc56a38","name":"breakfast_dining_enthusiast_likelihood","literate":"Breakfast dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine out frequently for breakfast, modeled based on whether household members purchase breakfast from a restaurant (either for dining in, takeout or drive through) 3 or more times per week.","category":"fig/lifestyle"},{"id":"c4960dbb-e90f-4391-b53e-150e68ec529a","name":"breakfast_meat_brand_switcher_likelihood","literate":"Breakfast meat brand switcher likelihood","description":"Ranks an individual's likelihood to switch breakfast meat brands, modeled based on whether household members eat bacon or breakfast sausages at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"29b39f12-6737-4de5-a94b-3b0fd4dbc0ca","name":"budget_meal_planner_likelihood","literate":"Budget meal planner likelihood","description":"Ranks an individual's likelihood to plan their meal with budget in mind, modeled based on whether the person considers price to be very important when buying food and almost always uses recipes with a low cost per portion.","category":"fig/lifestyle"},{"id":"a33f6c9e-19d7-4783-9549-f6386602eda8","name":"buildings_on_parcel_count","literate":"Buildings on parcel count","description":"Counts the total number of buildings on the property parcel.","category":"fig/property"},{"id":"138afd0f-008e-4b80-be67-5c6edc532b4a","name":"burger_diner_likelihood","literate":"Burger diner likelihood","description":"Likelihood that an individual orders burgers when visiting fast-food restaurants, based on household ordering patterns.","category":"fig/lifestyle"},{"id":"5dad9aac-a386-40cd-9677-8178b19fdbe7","name":"burial_insurance_purchase_interest","literate":"Burial insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing burial insurance.","category":"fig/financial"},{"id":"f7646682-944a-4d24-87a5-383f486aad5f","name":"burial_insurance_purchaser_likelihood","literate":"Burial insurance purchaser likelihood","description":"Ranks an individual's likelihood of holding or planning to purchase burial insurance within the next 12 months.","category":"fig/financial"},{"id":"52068235-d901-41e5-88be-e1f28b82d35d","name":"bus_commuter_likelihood","literate":"Bus commuter likelihood","description":"Ranks an individual's likelihood to commute by bus, modeled based on whether the person uses a bus or streetcar on a regular basis to get to work or school or to run errands.","category":"fig/lifestyle"},{"id":"c279e694-df94-45e3-ae07-5bf1e712c86c","name":"business_marketing_purchase_recency","literate":"Business marketing purchase recency","description":"Indicates how recently an individual made a purchase in the B2B Business Marketing category.","category":"fig/lifestyle"},{"id":"e87a018f-eb07-4a1d-91d3-3f785d4cd926","name":"business_travel_interest","literate":"Business travel interest","description":"Flag for household interest in business travel, derived from travel patterns and survey responses.","category":"fig/lifestyle"},{"id":"47c3eb42-85c1-45e5-88cd-035170f22bcc","name":"business_traveler_likelihood","literate":"Business traveler likelihood","description":"Ranks an individual's likelihood to travel for business at least 11 days per year, modeled based on whether any household members travel for business.","category":"fig/lifestyle"},{"id":"587ab534-9d8a-44a1-95cf-50733ae3fadf","name":"buy_now_pay_later_consumer_likelihood","literate":"Buy now pay later consumer likelihood","description":"Ranks an individual's likelihood of using a buy-now-pay-later installment payment option three or more times in a 12-month period.","category":"fig/financial"},{"id":"f403c5e7-a78d-4278-9a48-dd2a9b2e9b02","name":"buy_online_pick_up_in_store_consumer_likelihood","literate":"Buy online pick up in store consumer likelihood","description":"Likelihood that an individual uses buy-online-pickup-in-store, modeled from monthly online purchase frequency and reported pickup preference.","category":"fig/lifestyle"},{"id":"46657734-85b3-4bfe-8d1f-dd587ead4ed7","name":"buy_online_return_in_store_consumer_likelihood","literate":"Buy online return in store consumer likelihood","description":"Likelihood that an individual returns online purchases in-store rather than by mail, modeled from monthly online purchase volume and reported return behavior.","category":"fig/lifestyle"},{"id":"2438dfae-72c5-4a88-874f-28f7464399d5","name":"cable_internet_phone_bundle_likelihood","literate":"Cable internet phone bundle likelihood","description":"Ranks an individual's likelihood to bundle cable, internet, and phone services, modeled based on whether the household has cable TV, home internet, home phone, and cellular phone services from the same provider.","category":"fig/lifestyle"},{"id":"7f0c1ce6-4bc7-4155-98e1-3943fd81ed4e","name":"cable_service_switcher_likelihood","literate":"Cable service switcher likelihood","description":"Ranks an individual's likelihood to switch cable services, modeled based on whether the household moved and changed cable/satellite providers in the last 12 months or is likely to move and change providers in the next 12 months.","category":"fig/lifestyle"},{"id":"568fb25d-386a-4974-bed8-b01974188c00","name":"cable_tv_premium_subscriber_likelihood","literate":"Cable TV premium subscriber likelihood","description":"Ranks an individual's likelihood to have premium cable or satellite channel service, modeled based on whether the household accesses movies or shows through paid premium channels five or more times in a typical week.","category":"fig/lifestyle"},{"id":"97d85d8a-68cd-41dd-b54c-d791df2220b7","name":"cable_tv_subscriber_likelihood","literate":"Cable TV subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to a cable or pay television service, including traditional cable TV and premium channel packages such as HBO, Showtime, and sports networks.","category":"fig/lifestyle"},{"id":"f8f377da-32c9-4360-bf31-0c3d0c455171","name":"calming_app_user_likelihood","literate":"Calming app user likelihood","description":"Ranks an individual's likelihood to use calming apps, modeled based on whether the household members use meditation or mindfulness apps once per month or more often.","category":"fig/lifestyle"},{"id":"8fc91640-fa09-40b9-ae40-5b4152175d79","name":"canada_cruise_travel_likelihood","literate":"Canada cruise travel likelihood","description":"Ranks an individual's likelihood to travel to cruise Canada, modeled based on whether the person or a household member has taken, or is likely to take, a Canadian cruise in the next two years.","category":"fig/lifestyle"},{"id":"695165de-0e48-4755-9405-16b4b7267034","name":"cancer_causes_interest","literate":"Cancer causes interest","description":"Flag for household interest in donating to or supporting cancer-related causes, derived from charitable behavior signals.","category":"fig/lifestyle"},{"id":"6d11c76c-6926-411f-8b40-be92fb9fe87b","name":"canned_soup_purchaser_likelihood","literate":"Canned soup purchaser likelihood","description":"Likelihood that an individual buys canned soup on a weekly basis, modeled from household purchase frequency.","category":"fig/lifestyle"},{"id":"9c96c5a3-d7fc-4c58-acf2-00881b52f113","name":"carb_diet_dining_customer_likelihood","literate":"Carb diet dining customer likelihood","description":"Likelihood that an individual follows a low-carb diet when dining out, based on self-reported daily eating style.","category":"fig/lifestyle"},{"id":"15fb7af5-9b00-4e32-9b66-0be8795db8c1","name":"career_advancement_courses_interest","literate":"Career advancement courses interest","description":"Flag for household interest in career advancement or professional development coursework, derived from education and purchase signals.","category":"fig/lifestyle"},{"id":"847ca5f3-46ea-42e8-9958-c4f759818c8f","name":"career_changer_likelihood","literate":"Career changer likelihood","description":"Ranks an individual's likelihood to change careers, modeled based on whether the person currently works full time and has changed careers four or more times during their adult life.","category":"fig/life_event"},{"id":"1cc1f663-2d26-4853-bf23-e7902fa5921f","name":"caregiver_likelihood","literate":"Caregiver likelihood","description":"Ranks an individual's likelihood of providing care to a disabled, ill, or elderly person, based on declared household caregiving signals.","category":"fig/demography"},{"id":"51446e93-068c-47cd-a411-574f3017a085","name":"caribbean_travel_likelihood","literate":"Caribbean travel likelihood","description":"Ranks an individual's likelihood to travel to the Caribbean, modeled based on whether any household members traveled to a Caribbean country in the last five years, or definitely or very likely will in the next five years.","category":"fig/lifestyle"},{"id":"e30720c0-7612-4c44-98de-0657adc86231","name":"carrier_route","literate":"Carrier Route","description":"The USPS carrier route code (postal delivery routing identifier) associated with the person's household location.","category":"fig/geography"},{"id":"2eba9caa-179a-4c37-b8e9-c351da7839cb","name":"carry_out_enthusiast_likelihood","literate":"Carry out enthusiast likelihood","description":"Ranks an individual's likelihood to frequent carry out restaurants three or more times weekly, modeled based on whether household members order food for takeout one or more times per week.","category":"fig/lifestyle"},{"id":"84d81109-165e-4aef-89f5-323d15dd0cc4","name":"carshare_user_likelihood","literate":"Carshare user likelihood","description":"Ranks an individual's likelihood of being a carshare user.","category":"fig/lifestyle"},{"id":"ca3acfd7-660f-4c98-ba62-7fe49278a5ac","name":"cash_payment_indicator","literate":"Cash payment indicator","description":"Indicates whether an individual in the household has used cash, check, or money order to make a purchase.","category":"fig/financial"},{"id":"8e66bff6-aa2c-441c-bde2-3a30658d1a2a","name":"cash_savings_amount","literate":"Cash savings amount","description":"Estimates a household's liquid financial resources, such as cash savings and readily accessible funds.","category":"fig/financial"},{"id":"47e3ad7e-aee8-4f85-8352-a651ec27cc87","name":"casual_dining_enthusiast_likelihood","literate":"Casual dining enthusiast likelihood","description":"Ranks an individual's likelihood of visiting casual dining restaurants three or more times per week, modeled based on whether household members purchase food (dine-in, take-out, or delivery) from casual food restaurants eight or more times per month.","category":"fig/lifestyle"},{"id":"f95d6715-2929-4726-8d32-a1391aad0976","name":"cat_owning_interest","literate":"Cat owning interest","description":"Flag for household interest in cat ownership, derived from pet product purchases and survey signals.","category":"fig/lifestyle"},{"id":"7f6d3ae8-8345-4f84-8ac6-79e83b1446c5","name":"catalog_purchase_concentration_quintile","literate":"Catalog purchase concentration quintile","description":"Ranks households into five tiers based on how much they purchase from catalogs versus other channels like retail and online.","category":"fig/lifestyle"},{"id":"10d55bf8-a5a1-435c-b5f1-c5cf9e40291d","name":"catering_delivery_customer_likelihood","literate":"Catering delivery customer likelihood","description":"Ranks an individual's likelihood to have catering orders delivered, modeled based on whether the person has ordered catered food online and had it delivered in the last 12 months.","category":"fig/lifestyle"},{"id":"35b4e1d1-b240-4324-a000-9628ff86655a","name":"catering_pick_up_customer_likelihood","literate":"Catering pick up customer likelihood","description":"Ranks an individual's likelihood to pick up catering orders, modeled based on whether the person has ordered catered food online 2+ times in the last 12 months and picked it up.","category":"fig/lifestyle"},{"id":"4960e6dd-d204-4c44-83ed-16c31198e115","name":"cdp_id","literate":"Cdp id","description":"Census Bureau identifier for the Census Designated Place (CDP) containing the individual's address.","category":"fig/geography"},{"id":"2a5cbfa9-c147-4a41-9d22-8faf296262ea","name":"cellular_switcher_likelihood","literate":"Cellular switcher likelihood","description":"Ranks an individual's likelihood to switch to Consumer Cellular, modeled based on whether the household currently uses a provider other than Consumer Cellular and would likely consider switching to Consumer Cellular for mobile phone service.","category":"fig/lifestyle"},{"id":"e21f4ee9-9d27-4549-9320-643474d2d4e1","name":"census_block_group","literate":"Census block group","description":"Twelve-digit Census Bureau block group code (state+county+tract+block group) covering the individual's address.","category":"fig/geography"},{"id":"7fc40b0d-39a3-4ccd-b3ad-ac0fe00a8bfb","name":"census_tract_id","literate":"Census tract id","description":"Eleven-digit Census Bureau tract code (state+county+tract) covering the individual's address.","category":"fig/geography"},{"id":"856f7337-9ae9-4f29-bf57-60da65f53405","name":"certificates_of_deposit_customer_likelihood","literate":"Certificates of deposit customer likelihood","description":"Ranks an individual's likelihood of holding or planning to open a certificate of deposit within a two-year window.","category":"fig/financial"},{"id":"7ccf9961-c8b1-422d-9492-0bf03cf9a09c","name":"certified_pre_owned_vehicle_purchase_likelihood","literate":"Certified pre owned vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a certified pre-owned vehicle.","category":"fig/lifestyle"},{"id":"ffc59992-4b35-4e76-9f94-6e0ae36660f7","name":"charitable_brand_buyer_likelihood","literate":"Charitable brand buyer likelihood","description":"Ranks an individual's likelihood to purchase brands that partner for donations, modeled based on whether the household members have made donations at least three times in the last 12 months by buying products that donate for every purchase made.","category":"fig/lifestyle"},{"id":"127a5543-a84c-47b8-bb29-a463e5289711","name":"charitable_donation_interest","literate":"Charitable donation interest","description":"Indicates whether someone in the household has an interest in donating to charitable causes.","category":"fig/civic"},{"id":"bf99f09b-7fb5-4564-a580-e6110560884e","name":"checking_account_opener_likelihood_using_protected_data","literate":"Checking account opener likelihood using protected data","description":"Ranks an individual's likelihood of opening a checking account in the next 12 months; modeling incorporates protected-class attributes such as age and gender.","category":"fig/financial"},{"id":"b1e11993-0e33-47f6-b2ab-3248f36ac704","name":"chicken_dining_enthusiast_likelihood","literate":"Chicken dining enthusiast likelihood","description":"Ranks an individual's likelihood to choose chicken when dining out, modeled based on whether household members purchase food from a fast-food restaurant at least once per month and always or almost always choose chicken.","category":"fig/lifestyle"},{"id":"b3bd937d-9144-44bf-a3cb-c218e1e11207","name":"child_age_0_to_2_presence","literate":"Child age 0 to 2 presence","description":"Indicates the presence of a child aged 0 to 2 in a household.","category":"fig/demography"},{"id":"6f85c581-1fae-42de-9fa2-a900eee390ce","name":"child_age_11_to_15_gender_presence","literate":"Child age 11 to 15 gender presence","description":"Indicates the presence and gender of a child aged 11 to 15 in a household.","category":"fig/demography"},{"id":"58c4cb97-edf4-4f9b-8e3e-d0fa9aadf331","name":"child_age_16_to_17_gender_presence","literate":"Child age 16 to 17 gender presence","description":"Indicates the presence and gender of children aged 16 to 17 in a household.","category":"fig/demography"},{"id":"63444782-ece8-4142-af24-2022595b4343","name":"child_age_3_to_5_gender_presence","literate":"Child age 3 to 5 gender presence","description":"Indicates the presence and gender of children aged 3 to 5 in a household.","category":"fig/demography"},{"id":"757e2cca-9422-4314-868d-236d1b5e178f","name":"child_age_6_to_10_gender_presence","literate":"Child age 6 to 10 gender presence","description":"Indicates the presence and gender of a child aged 6 to 10 in a household.","category":"fig/demography"},{"id":"e1c4c967-998e-48bd-9420-bad01b688987","name":"child_learning_purchase_recency","literate":"Child learning purchase recency","description":"Indicates how recently an individual purchased products for children that encourage learning and development.","category":"fig/lifestyle"},{"id":"cc1446b1-8346-4fb5-8293-75fdfc01b7bf","name":"child_learning_spending_quintile","literate":"Child learning spending quintile","description":"Ranks individuals into five tiers based on spending by families with young children on products that encourage children's learning and development.","category":"fig/lifestyle"},{"id":"fc579123-58f1-40aa-8d60-5fe16036019e","name":"child_presence_in_household_indicator","literate":"Child presence in household indicator","description":"Indicates whether a child is present in a household.","category":"fig/demography"},{"id":"7b834faa-7508-4b7c-9420-9406cd1e2753","name":"children_count","literate":"Children count","description":"Counts the number of children an individual has, counting up to four. Each child's presence may be specifically stated in records or inferred from household relationship data.","category":"fig/life_event"},{"id":"562ef088-1389-4b3b-b7a4-e55730c07160","name":"children_in_household_count","literate":"Children in household count","description":"Counts the number of children in a household.","category":"fig/demography"},{"id":"53c05f82-20bb-4f2e-8b85-dd91d6a83eee","name":"children_s_engagement_intensity","literate":"Children s engagement intensity","description":"Cross-tab of an individual's children's-products spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"3058d3cb-25fd-42f2-ad51-aacfb633800f","name":"children_s_causes_donor_likelihood","literate":"Children’s causes donor likelihood","description":"Ranks an individual's likelihood to donate to children's causes, modeled from household giving history.","category":"fig/civic"},{"id":"312e4a79-a1a1-41eb-99ae-31c2802fe107","name":"childrens_books_interest","literate":"Childrens books interest","description":"Flag for household interest in children's books, derived from book purchase data and household composition.","category":"fig/lifestyle"},{"id":"eef4c8a0-38b2-4770-8e5a-2355cac36b3f","name":"childrens_causes_donation_interest","literate":"Childrens causes donation interest","description":"Indicates whether any household member has expressed interest in donating to children's causes.","category":"fig/civic"},{"id":"8dd2503d-3b69-4bd5-a9c1-34e7b6b97ec8","name":"childrens_purchase_recency","literate":"Childrens purchase recency","description":"Indicates how recently an individual purchased children's products such as apparel, toys, furniture, games, or educational materials.","category":"fig/lifestyle"},{"id":"8a6acc9e-ca03-41e2-9f61-55f1d5be7264","name":"childrens_spending_quintile","literate":"Childrens spending quintile","description":"Ranks an individual into five tiers based on spending on children's products including apparel, toys, furniture, games, and educational materials.","category":"fig/lifestyle"},{"id":"3b347ef1-5613-478a-bbf6-81b8ce27aec9","name":"chinese_dining_enthusiast_likelihood","literate":"Chinese dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a Chinese dining enthusiast, modeled based on whether the household always or regularly selects Chinese food and purchases it four or more times per month.","category":"fig/lifestyle"},{"id":"24be404f-400c-49ea-ad3f-3d35799a54fc","name":"chocolate_candy_brand_switcher_likelihood","literate":"Chocolate candy brand switcher likelihood","description":"Ranks an individual's likelihood to switch chocolate candy brands, modeled based on whether household members eat chocolate or candy at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"ddbf9372-27d3-459a-a995-00f037a51411","name":"christmas_ornaments_collectibles_buyer_likelihood","literate":"Christmas ornaments collectibles buyer likelihood","description":"Ranks an individual's likelihood to purchase Christmas ornaments and collectibles, modeled based on whether the household collect Christmas items or ornaments.","category":"fig/lifestyle"},{"id":"e8426456-ac97-4d70-b023-5773af3d6b7f","name":"cigar_pipe_enthusiast_likelihood","literate":"Cigar pipe enthusiast likelihood","description":"Ranks an individual's likelihood to be a cigar or pipe enthusiast, modeled based on whether the individual or household members smoke cigars or smoking tobacco daily or weekly.","category":"fig/lifestyle"},{"id":"3d532ff2-dd67-4d18-bdb5-58faf5104084","name":"cigar_smoking_interest","literate":"Cigar smoking interest","description":"Flag for household interest in cigar smoking, derived from tobacco-related purchase and survey signals.","category":"fig/lifestyle"},{"id":"ddc353ed-0a3e-4884-8738-53f6a02e585a","name":"city","literate":"City","description":"Name of the city or municipality in the individual's mailing address.","category":"fig/geography"},{"id":"75de37b0-bae0-49f0-8e8c-c2d5ba9f3c4a","name":"city_id","literate":"City id","description":"Vendor identifier for the city or municipality containing the individual's address.","category":"fig/geography"},{"id":"3388f57f-227b-4307-a943-75c0f5d95e3b","name":"classical_music_interest","literate":"Classical music interest","description":"Flag for household interest in classical music, derived from music purchase and streaming signals.","category":"fig/lifestyle"},{"id":"954d071b-fc68-401e-ac1b-3850daa70769","name":"clean_eating_dining_customer_likelihood","literate":"Clean eating dining customer likelihood","description":"Likelihood that an individual chooses restaurants with organic, natural, or health-conscious menus, based on self-reported clean-eating habits.","category":"fig/lifestyle"},{"id":"2b4867be-78e9-42c9-90c0-cba0a2989f07","name":"cleaning_products_brand_switcher_likelihood","literate":"Cleaning products brand switcher likelihood","description":"Ranks an individual's likelihood of switching household cleaning product brands, modeled based on whether the household usually buy different brands and are very willing to try different brands of household cleaning products.","category":"fig/lifestyle"},{"id":"f6ef1fa8-454a-4fc8-8de9-aa3ece91086e","name":"click_to_cart_home_delivery_customer_likelihood","literate":"Click to cart home delivery customer likelihood","description":"Ranks an individual's likelihood to use Click to Cart programs and have groceries delivered, modeled based on whether the person has shopped for groceries online and had them delivered to their home in the last 12 months.","category":"fig/lifestyle"},{"id":"fdb8f92e-be87-459f-b39f-9f89929827e2","name":"click_to_cart_pick_up_customer_likelihood","literate":"Click to cart pick up customer likelihood","description":"Ranks an individual's likelihood to use Click to Cart programs and Pick Up orders at grocery stores, modeled based on whether the person has shopped for groceries online and picked them up at the store in the last 12 months.","category":"fig/lifestyle"},{"id":"15ad191e-692c-41e0-b12e-bbaa4c4b35ad","name":"coca_cola_brand_switcher_likelihood","literate":"Coca cola brand switcher likelihood","description":"Likelihood that an individual currently buying Coca-Cola products would switch to a competing soda brand.","category":"fig/lifestyle"},{"id":"98d1e21b-c24d-46d9-a572-d932156955de","name":"coffee_brand_switcher_likelihood","literate":"Coffee brand switcher likelihood","description":"Ranks an individual's likelihood to switch coffee brands, modeled based on whether household members drink coffee made at home at least weekly, and usually purchase different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"28a5a8b5-3e83-496e-9df0-8e8e456593e8","name":"coffee_enthusiast_likelihood","literate":"Coffee enthusiast likelihood","description":"Ranks an individual's likelihood to be a coffee enthusiast, modeled based on whether the individual purchases coffee to go or drinks coffee at a coffee shop three or more times per month.","category":"fig/lifestyle"},{"id":"20bf8ef3-e88e-4959-8d81-ffba4734c9d8","name":"cold_cereal_brand_switcher_likelihood","literate":"Cold cereal brand switcher likelihood","description":"Ranks an individual's likelihood of switching cold cereal brands, modeled based on whether household members eat cold cereal at least every few days, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"27960529-613d-45d1-a23e-414054c7c1b4","name":"collectible_doll_interest","literate":"Collectible doll interest","description":"Flag for household interest in collectible dolls, derived from collectibles purchase signals.","category":"fig/lifestyle"},{"id":"f8760fab-6f69-4312-add8-4692e8f3405e","name":"collectible_dolls_or_figurines_interest","literate":"Collectible dolls or figurines interest","description":"Indicates whether someone in the household has an interest in collectible dolls or figurines, based on self-reported, inferred, and observed purchase behavior.","category":"fig/lifestyle"},{"id":"059b76eb-759f-4a0e-b8c7-7c3dc4c496d1","name":"collectibles_art_antiques_interest","literate":"Collectibles art antiques interest","description":"Flag for household interest in collectibles, fine art, or antiques, derived from purchase and hobby signals.","category":"fig/lifestyle"},{"id":"416e7813-51da-4ecc-8041-30e15769ab89","name":"collectibles_engagement_intensity","literate":"Collectibles engagement intensity","description":"Cross-tab of an individual's collectibles spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"e502e79d-d498-45fc-9230-7922506f88c7","name":"collectibles_interest","literate":"Collectibles interest","description":"Flag for household interest in collectibles generally, derived from category purchase data.","category":"fig/lifestyle"},{"id":"1d3ae81a-c1a4-4ddd-8633-fd01f969f11d","name":"collectibles_purchase_recency","literate":"Collectibles purchase recency","description":"Recency in days since an individual's most recent collectibles purchase, drawn from transactional category data.","category":"fig/lifestyle"},{"id":"6ce591b3-0501-40e3-a4e9-bd5c0f51195e","name":"collectibles_spending_quintile","literate":"Collectibles spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the Collectibles category.","category":"fig/lifestyle"},{"id":"e62bc294-91c7-4f05-b804-c54ea30f0d9a","name":"college_football_enthusiast_likelihood","literate":"College football enthusiast likelihood","description":"Likelihood that an individual watches college football on TV weekly or more often, based on household viewing habits.","category":"fig/lifestyle"},{"id":"8c01e3e6-ef33-414c-8fdf-7841fc665bd0","name":"college_graduate_change_date","literate":"College graduate change date","description":"Indicates the date an individual became a college graduate.","category":"fig/life_event"},{"id":"9f8b2b2c-cbc4-4476-8ce6-998764723ae2","name":"college_graduate_indicator","literate":"College graduate indicator","description":"Flags individuals identified as having graduated from college within the past 12 months.","category":"fig/life_event"},{"id":"9b9b3b84-0db3-4531-a479-5cdd09368fb2","name":"college_student_likelihood","literate":"College student likelihood","description":"Ranks an individual's likelihood of being a college student, based on declared household enrollment signals.","category":"fig/demography"},{"id":"61bf342f-1de7-43cc-ad7f-fc12cdbef698","name":"combined_sales_tax_rate","literate":"Combined sales tax rate","description":"Indicates the combined state plus average local sales tax rate for the surrounding postcode. Same rate applies to every postcode within a state.","category":"fig/financial"},{"id":"a7f1d33f-a885-403c-9d7d-69a2150aa0e6","name":"community_bank_customer_likelihood","literate":"Community bank customer likelihood","description":"Ranks an individual's likelihood of using a community bank for day-to-day banking, mortgages, loans, or other personal financial services.","category":"fig/financial"},{"id":"3465de7d-de86-4533-87cc-7094bfd678f7","name":"community_cause_donation_recency","literate":"Community cause donation recency","description":"Indicates how recently an individual has donated to community-focused, national, or local causes.","category":"fig/civic"},{"id":"1b7da79c-d523-490f-a61b-87c0dc916e98","name":"community_cause_donor_engagement_intensity","literate":"Community cause donor engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for donations to national causes with local community relevance.","category":"fig/engagement"},{"id":"5cdae90b-8b7d-4572-8691-33a36b70df46","name":"community_focused_donation_quintile","literate":"Community focused donation quintile","description":"Ranks an individual into five tiers by donation amount to community-focused national and local causes.","category":"fig/civic"},{"id":"f869eacc-b7b3-4c57-94d1-68b90ee38333","name":"commute_time_10_to_14_min","literate":"Commute time 10 to 14 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 10 to 14 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"e5012603-bc15-4258-a9be-4d34bf71d588","name":"commute_time_15_to_19_min","literate":"Commute time 15 to 19 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 15 to 19 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"92d797cf-4e9f-464e-b9b1-8ba2a9a8466a","name":"commute_time_20_to_24_min","literate":"Commute time 20 to 24 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 20 to 24 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"df6e94b2-32ab-4a4f-93ec-a29058640f72","name":"commute_time_25_to_29_min","literate":"Commute time 25 to 29 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 25 to 29 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"982bbfa5-2a2c-4a76-b9c9-bce16bf4fccb","name":"commute_time_30_to_34_min","literate":"Commute time 30 to 34 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 30 to 34 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"45664748-8a16-49ab-9eb8-02163c628fac","name":"commute_time_35_to_39_min","literate":"Commute time 35 to 39 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 35 to 39 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"43648eab-2b06-49dc-8e21-fe2981ccf090","name":"commute_time_45_to_59_min","literate":"Commute time 45 to 59 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 45 to 59 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"9d25754f-ac44-46ed-a954-219be900f1dd","name":"commute_time_5_to_9_min","literate":"Commute time 5 to 9 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 5 to 9 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"fd5b584f-b5f4-4c64-8859-95bc3f88d591","name":"commute_time_60_to_89_min","literate":"Commute time 60 to 89 min","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose one-way commute to work is 60 to 89 minutes. Excludes those who work from home.","category":"fig/demography"},{"id":"d6d2b138-4b06-451e-b51c-3edad4ef1055","name":"commuter_bike_owner_likelihood","literate":"Commuter bike owner likelihood","description":"Likelihood that an individual owns a commuter bicycle, modeled from household bike ownership.","category":"fig/lifestyle"},{"id":"120ee09b-845d-4216-b7f6-806dcf1c1307","name":"compact_truck_purchase_likelihood","literate":"Compact truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a compact truck.","category":"fig/lifestyle"},{"id":"91459091-a9db-4d85-b6a8-32d653c49ecc","name":"company_name","literate":"Company name","description":"Records the name of the company that employs the individual.","category":"fig/demography"},{"id":"7953bb19-0f21-477e-b81c-0a42120e8647","name":"conservative_causes_donor_likelihood","literate":"Conservative causes donor likelihood","description":"Ranks an individual's likelihood to donate to conservative causes, derived from household giving history.","category":"fig/civic"},{"id":"d9910991-8755-40aa-973a-0f5356070ca4","name":"conservative_investment_style_consumer_likelihood","literate":"Conservative investment style consumer likelihood","description":"Ranks an individual's likelihood of preferring low-risk, fixed-return investments over more volatile market-based options.","category":"fig/financial"},{"id":"1adfbde1-5edf-4124-a3a6-5bbc08b1fed2","name":"consistent_belief_causes_donor_likelihood","literate":"Consistent belief causes donor likelihood","description":"Ranks an individual's likelihood to donate weekly to religious causes and give $1,000 or more annually.","category":"fig/civic"},{"id":"495f463a-6e60-4878-b3a7-085832117f3d","name":"construction_quality_rating","literate":"Construction quality rating","description":"Vendor-assigned quality grade for the building's construction materials and workmanship, from low to luxury.","category":"fig/property"},{"id":"5e73c364-65b2-4c34-b210-70c4756f4b3b","name":"consumer_vehicle_manufacturer","literate":"Consumer vehicle manufacturer","description":"Indicates the manufacturer of the consumer's vehicle.","category":"fig/lifestyle"},{"id":"a9fa7dfb-1b60-4db0-b0ae-04360d92e830","name":"contactless_pay_user_likelihood","literate":"Contactless pay user likelihood","description":"Ranks an individual's likelihood of regularly using contactless mobile payment apps on a smartphone.","category":"fig/financial"},{"id":"bb014191-4d7b-4c34-8ba1-5c0d0b906927","name":"convenience_cook_likelihood","literate":"Convenience cook likelihood","description":"Likelihood that an individual prepares quick meals using pre-made ingredients, frozen vegetables, and short-prep recipes, based on household cooking habits.","category":"fig/lifestyle"},{"id":"309e7a0f-5111-4355-a605-2e12bede0b1b","name":"convenience_driven_personal_care_product_user_likelihood","literate":"Convenience driven personal care product user likelihood","description":"Ranks an individual's likelihood to purchase personal care products based on convenience and ease of use, modeled based on whether the person considers convenience to be very important when deciding what personal care products to buy.","category":"fig/lifestyle"},{"id":"a4936591-61fe-4cec-8484-19af86f31f6d","name":"convenience_home_cleaner_likelihood","literate":"Convenience home cleaner likelihood","description":"Likelihood that an individual prioritizes convenience and ease of use when buying home cleaning products.","category":"fig/lifestyle"},{"id":"e7a9e9b5-ec6b-400c-9b8c-a49ef5917253","name":"cooking_and_culinary_books_interest","literate":"Cooking and culinary books interest","description":"Flag for household interest in cookbooks and culinary publications, derived from book purchase signals.","category":"fig/lifestyle"},{"id":"2f3c99a3-5d2e-4058-897a-c45cdf4df884","name":"cooking_interest","literate":"Cooking interest","description":"Flag for household interest in cooking, derived from kitchen-related purchases and hobby signals.","category":"fig/lifestyle"},{"id":"11023e38-46bd-4923-a768-faa65f34524c","name":"cord_cutter_likelihood","literate":"Cord cutter likelihood","description":"Likelihood that an individual's household has dropped cable, satellite, and fiber TV in favor of streaming, antenna, or IPTV services.","category":"fig/lifestyle"},{"id":"279d8fac-bff2-4aea-8ef5-c3e26bb65702","name":"core_based_statistical_area","literate":"Core based statistical area","description":"Identifies the Core-Based Statistical Area (CBSA) where an individual resides.","category":"fig/civic"},{"id":"482dd5e8-275f-43aa-a58f-6067b3efde2c","name":"corporate_partnership_donor_likelihood","literate":"Corporate partnership donor likelihood","description":"Ranks an individual's likelihood to donate through workplace or corporate-partnership channels at least three times per year.","category":"fig/civic"},{"id":"a3bbfb4e-fbd5-4628-84f8-7d8a12b6dea4","name":"costco_shopper_likelihood","literate":"Costco shopper likelihood","description":"Likelihood that an individual shops at Costco at least monthly, modeled from household shopping behavior.","category":"fig/lifestyle"},{"id":"dfa0a35c-7c46-4ad8-95fe-670efe03f895","name":"cough_cold_flu_remedy_brand_switcher_likelihood","literate":"Cough cold flu remedy brand switcher likelihood","description":"Ranks an individual's likelihood to switch brands of cough, cold, and flu remedies, modeled based on whether the household ever buy cough, cold or flu remedies, and usually buy different brands and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"0532165c-4a09-4ce9-b264-72206f21287b","name":"count_of_household_verification_sources","literate":"Count of household verification sources","description":"Counts the number of independent data sources that have confirmed the household's existence and composition.","category":"fig/demography"},{"id":"24472ec1-49b9-4e06-aaa6-8d29b9f8aba2","name":"country_lifestyle_books_interest","literate":"Country lifestyle books interest","description":"Flag for household interest in country lifestyle books and magazines, derived from publication purchase signals.","category":"fig/lifestyle"},{"id":"abda7295-680a-41cf-b21f-219d3394752c","name":"country_music_enthusiast_likelihood","literate":"Country music enthusiast likelihood","description":"Likelihood that an individual regularly listens to country music, based on self-reported genre preference.","category":"fig/lifestyle"},{"id":"8064969a-cb17-458f-bf1f-5398a6d55624","name":"country_music_interest","literate":"Country music interest","description":"Flag for household interest in country music, derived from music purchase and streaming signals.","category":"fig/lifestyle"},{"id":"8f1d0b84-7ec2-420e-989f-38510a046147","name":"county_code","literate":"County code","description":"Indicates the FIPS code for the county or political jurisdiction of a given address. The first two digits represent the state code and the last three represent the county code.","category":"fig/geography"},{"id":"f3ad39da-a5e7-41f1-8c11-6da8256a21eb","name":"county_id","literate":"County id","description":"Vendor identifier for the county containing the individual's address (see County code for the FIPS form).","category":"fig/geography"},{"id":"3706d700-e522-4720-b0ea-d3f7eb46d387","name":"craft_beer_enthusiast_likelihood","literate":"Craft beer enthusiast likelihood","description":"Ranks an individual's likelihood to consume craft beer, modeled based on whether household members drink beer at least weekly and regularly choose craft beer.","category":"fig/lifestyle"},{"id":"2d882a57-c2ec-4457-89b4-f1c0eb3176e9","name":"craigslist_purchaser_likelihood","literate":"Craigslist purchaser likelihood","description":"Likelihood that an individual buys items on Craigslist, modeled from household Craigslist purchase activity in the last 12 months.","category":"fig/lifestyle"},{"id":"dd84a312-25ee-4f73-90d8-5e4c6a2ee04d","name":"craigslist_seller_likelihood","literate":"Craigslist seller likelihood","description":"Ranks an individual's likelihood to sell items on craigslist, modeled based on whether the household has sold at least one item on Craig's List in the last 12 months.","category":"fig/lifestyle"},{"id":"7961aae0-8fb2-4d1a-a314-5bac17cc9119","name":"credit_card_applicant_likelihood_using_protected_data","literate":"Credit card applicant likelihood using protected data","description":"Ranks an individual's likelihood of applying for a credit card in the next 12 months; modeling incorporates protected-class attributes such as age and gender.","category":"fig/financial"},{"id":"7fe8699d-9788-4be0-807f-c63ecd7b7159","name":"credit_card_attrition_likelihood","literate":"Credit card attrition likelihood","description":"Ranks an individual's likelihood of closing unused credit card accounts or maintaining a zero balance.","category":"fig/financial"},{"id":"bc4cb62f-3d3e-4a8e-bafb-ec1f00081063","name":"credit_card_balance_transfer_user_likelihood","literate":"Credit card balance transfer user likelihood","description":"Ranks an individual's likelihood of accepting a balance transfer offer to move credit card debt to a new card within a 12-month period.","category":"fig/financial"},{"id":"31671dd3-b8d9-4df0-bcab-41175ae6bd13","name":"credit_card_count","literate":"Credit card count","description":"Counts the number of credit cards held by an individual.","category":"fig/financial"},{"id":"53dd9e4c-b26d-49a9-8229-51238900c72c","name":"credit_card_count_change_date","literate":"Credit card count change date","description":"Indicates the date of the most recent change to an individual's credit card count (see Credit card count change direction).","category":"fig/financial"},{"id":"5a920a07-8b6a-403d-bce7-2671cd4a4ddb","name":"credit_card_count_change_direction","literate":"Credit card count change direction","description":"Indicates whether an individual's credit card count most recently increased or decreased (see Credit card count).","category":"fig/financial"},{"id":"4692547b-2728-49d2-8ed2-e8476fb0a891","name":"credit_card_payment_indicator","literate":"Credit card payment indicator","description":"Indicates whether the individual made a purchase using a credit card.","category":"fig/financial"},{"id":"88f36ad9-2a5e-4025-a482-b0e4064ccab1","name":"credit_card_revolver_likelihood","literate":"Credit card revolver likelihood","description":"Ranks an individual's likelihood of carrying revolving credit card balances rather than paying in full each month.","category":"fig/financial"},{"id":"20501fd1-477d-4494-8264-760a0efffb16","name":"credit_card_transaction_in_household","literate":"Credit card transaction in household","description":"Indicates whether an individual in the household has made a transaction using a standard or specialty credit card.","category":"fig/financial"},{"id":"724e5c2d-e7ed-4a25-8ec7-3fb61643b778","name":"credit_card_user_in_household","literate":"Credit card user in household","description":"Indicates that a member of this household uses any credit card for transactions.","category":"fig/financial"},{"id":"c08aab50-0a60-442d-8e1c-3839e1248ae6","name":"credit_debit_card_category_indicator","literate":"Credit debit card category indicator","description":"Indicates whether an individual used a credit or debit card for a transaction.","category":"fig/financial"},{"id":"7f150058-5e61-43f2-92df-5180ce3e5547","name":"credit_financial_service_interest","literate":"Credit financial service interest","description":"Indicates whether an individual is interested in financial services, such as banking, insurance, or installment loans.","category":"fig/financial"},{"id":"625e74ee-ae76-44aa-bd4d-7775c84786ce","name":"credit_score_proxy","literate":"Credit score proxy","description":"Groups individuals into 12 ranks across 5 tiers (Best, Above average, Average, Below average, Poor); each tier spans 2-3 ranks. Rank 1 (~760 credit score) is best, rank 12 (~590) is lowest. Lower rank = higher score.","category":"fig/financial"},{"id":"246d3fb2-8565-4164-b2e8-fb4d59fc001b","name":"credit_score_proxy_change_date","literate":"Credit score proxy change date","description":"Dates when an individual's credit score proxy tier last changed (see Credit score proxy change direction).","category":"fig/life_event"},{"id":"59e0f57a-412e-49e5-beac-d7ebf06cfb35","name":"credit_score_proxy_change_direction","literate":"Credit score proxy change direction","description":"Indicates the direction of the most recent change in an individual's credit score proxy tier (see Credit score proxy).","category":"fig/life_event"},{"id":"2fbd4ce0-b6ff-444e-a7ef-ffe1d42fb043","name":"credit_union_member_likelihood","literate":"Credit union member likelihood","description":"Ranks an individual's likelihood of using a credit union for day-to-day banking, mortgages, loans, or other personal financial services.","category":"fig/financial"},{"id":"a5820f66-3c62-4534-aa78-7bda44915713","name":"cruise_travel_interest","literate":"Cruise travel interest","description":"Flag for household interest in cruise ship vacations, derived from travel survey and purchase signals.","category":"fig/lifestyle"},{"id":"356ae419-951c-4d89-ac8a-f594894aa86f","name":"cruise_travel_likelihood","literate":"Cruise travel likelihood","description":"Indicates an individual's likelihood to take a cruise, from 1 (least likely) to 100 (most likely), based on modeled interest in cruising to destinations such as Alaska and Canada.","category":"fig/lifestyle"},{"id":"9d4844a0-c6c4-417e-94f7-2377089138cf","name":"cruiser_bike_owner_likelihood","literate":"Cruiser bike owner likelihood","description":"Likelihood that an individual owns a cruiser bicycle, modeled from household bike ownership.","category":"fig/lifestyle"},{"id":"3035a86f-c823-442b-84c0-54a8c38abd5d","name":"cruiser_likelihood","literate":"Cruiser likelihood","description":"Likelihood that an individual takes cruise vacations, modeled from household survey responses on cruise travel interest.","category":"fig/lifestyle"},{"id":"aa6f9215-e649-4651-a4b9-157cbd427d66","name":"cultural_arts_event_interest","literate":"Cultural arts event interest","description":"Flag for household interest in cultural arts events such as theater, museums, and galleries.","category":"fig/lifestyle"},{"id":"d0b4d157-19d0-4946-8801-e21ecbc2226e","name":"cultural_arts_events_attendees_likelihood","literate":"Cultural arts events attendees likelihood","description":"Ranks an individual's likelihood to attend cultural arts events, modeled based on whether the household members attend museums, art galleries or live theatre two or more times in a typical year.","category":"fig/lifestyle"},{"id":"08d44745-0f52-4f41-8105-6234649bbb33","name":"cultural_geographic_magazine_engagement_intensity","literate":"Cultural geographic magazine engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for subscriptions to magazines covering regional culture and history.","category":"fig/engagement"},{"id":"07a85d2b-703a-49f8-9593-b5d0e1715765","name":"current_head_of_household_age","literate":"Current head of household age","description":"Indicates the age range of the household's primary householder.","category":"fig/demography"},{"id":"5caa8938-de00-49e6-8f8a-2ef04b5892ba","name":"current_head_of_household_age_derivation","literate":"Current head of household age derivation","description":"Indicates whether the head-of-household age was reported as an exact value, an age range, or inferred from similar households.","category":"fig/demography"},{"id":"87c282ec-1d20-4800-94d3-ed437ba005d1","name":"current_installment_loan_to_value","literate":"Current loan-to-value","description":"Estimates the current loan-to-value ratio of the property's primary mortgage, stored as an integer percent (0-199). Example: 80 = 80% LTV.","category":"fig/financial"},{"id":"e3f5d933-69d7-4f20-b87f-39045fe028e8","name":"current_model_year_vehicle_purchase_likelihood","literate":"Current model year vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a brand new, current model year vehicle.","category":"fig/lifestyle"},{"id":"e54ae80d-6a9c-43f7-8703-78b649c94ba2","name":"cycling_interest","literate":"Cycling interest","description":"Flag for household interest in cycling, derived from bicycle and gear purchase signals.","category":"fig/lifestyle"},{"id":"744c33df-e61a-425a-90b0-0283fdeb66aa","name":"date_of_birth","literate":"Date of birth","description":"Individual's full date of birth (year, month, and day).","category":"fig/life_event"},{"id":"fc22083f-77a2-4e16-88fe-6fc887be0e4f","name":"deal_focused_home_delivery_spending_quintile","literate":"Deal focused home delivery spending quintile","description":"Ranks an individual into five tiers based on spending on home-delivered items such as catalogs, gift baskets, food items, and household supplies.","category":"fig/lifestyle"},{"id":"1a3ce053-b453-4bf8-abdb-2c9de8174fe8","name":"dealer_service_usage_likelihood","literate":"Dealer service usage likelihood","description":"Modeled likelihood that an individual uses an auto dealership for vehicle service and maintenance.","category":"fig/lifestyle"},{"id":"d3634b42-420d-48c4-a4d1-e048a856894f","name":"debit_card_user_likelihood","literate":"Debit card user likelihood","description":"Ranks an individual's likelihood of regularly using a debit card and valuing debit rewards when selecting a checking account.","category":"fig/financial"},{"id":"1a37199e-bc2e-4ff4-b8b5-d76b6aace93d","name":"democratic_high_dollar_donor_likelihood","literate":"Democratic high dollar donor likelihood","description":"Ranks an individual's likelihood to donate large amounts to Democratic efforts, modeled based on whether the person is likely to make a donation of more than $250 to a political party or campaign in a typical year.","category":"fig/civic"},{"id":"bdd53958-fc51-4f5e-86dd-423da6bd28cf","name":"democratic_voter_likelihood","literate":"Democratic voter likelihood","description":"Ranks an individual's likelihood to vote for the Democratic Party in the next election.","category":"fig/civic"},{"id":"8d1872f4-a6f9-41ca-bf05-2ab6ce0144ca","name":"department_store_cosmetic_purchaser_likelihood","literate":"Department store cosmetic purchaser likelihood","description":"Ranks an individual's likelihood to purchase cosmetics from department stores, modeled based on whether the household always purchases cosmetics from a department store, either in person or online.","category":"fig/lifestyle"},{"id":"8e50918f-b1a6-4231-b36d-c683eb8d2531","name":"department_store_fragrance_purchaser_likelihood","literate":"Department store fragrance purchaser likelihood","description":"Ranks an individual's likelihood to purchase fragrance from department stores, modeled based on whether the household always purchases fragrances from a department store, either in person or online.","category":"fig/lifestyle"},{"id":"df0cc7b3-f643-47b4-a83d-2b6f2518a35d","name":"deposit_customer_likelihood","literate":"Deposit customer likelihood","description":"Ranks an individual's likelihood of weighting deposit services such as checking and savings accounts heavily when choosing a bank or credit union.","category":"fig/financial"},{"id":"0426cee3-d8c3-4d5e-a755-276d792be017","name":"designated_marketing_area","literate":"Designated marketing area","description":"Indicates the Nielsen Designated Market Area (DMA) code for the individual's location. DMAs are geographic regions defined by shared television and radio broadcast coverage. They help target campaigns by media market. Mapping codes to market names requires Nielsen's copyrighted crosswalk file.","category":"fig/geography"},{"id":"a84127c8-42b3-45b8-a739-7bcf9480fa94","name":"dining_out_cookies_eater_likelihood","literate":"Dining out cookies eater likelihood","description":"Likelihood that an individual orders cookies when dining out, modeled from household restaurant frequency and dessert ordering patterns.","category":"fig/lifestyle"},{"id":"68b22ec0-a023-4072-9349-fde851d08096","name":"dining_out_dessert_eater_likelihood","literate":"Dining out dessert eater likelihood","description":"Likelihood that an individual orders dessert (other than ice cream, shakes, or cookies) when dining out, modeled from household restaurant ordering patterns.","category":"fig/lifestyle"},{"id":"029912c4-09d1-46ab-a8ea-71e0eada30bf","name":"dining_out_ice_cream_eater_likelihood","literate":"Dining out ice cream eater likelihood","description":"Likelihood that an individual orders ice cream when dining out, modeled from household restaurant frequency and ice cream ordering patterns.","category":"fig/lifestyle"},{"id":"a6d71472-d112-48be-aae7-d9af250d554e","name":"dining_out_lemonade_drinker_likelihood","literate":"Dining out lemonade drinker likelihood","description":"Likelihood that an individual orders lemonade when dining out, modeled from household restaurant frequency and beverage ordering patterns.","category":"fig/lifestyle"},{"id":"312e5899-8082-4ed0-a577-95684c68a43b","name":"dining_out_prefer_salad_over_fries_eater_likelihood","literate":"Dining out prefer salad over fries eater likelihood","description":"Likelihood that an individual chooses salad instead of fries when dining out, modeled from household restaurant ordering patterns.","category":"fig/lifestyle"},{"id":"c86127dd-e23b-44a8-9138-b3766de1a5d9","name":"dining_out_shake_drinker_likelihood","literate":"Dining out shake drinker likelihood","description":"Likelihood that an individual orders a milkshake when dining out, modeled from household restaurant frequency and beverage ordering patterns.","category":"fig/lifestyle"},{"id":"fb7039f4-ba2e-48de-b45e-84a24c3bdeb8","name":"dining_out_tea_drinker_likelihood","literate":"Dining out tea drinker likelihood","description":"Likelihood that an individual orders tea when dining out, modeled from household restaurant frequency and beverage ordering patterns.","category":"fig/lifestyle"},{"id":"048d54ed-324d-4172-af89-2d956d6c7ad0","name":"dinner_dining_enthusiast_likelihood","literate":"Dinner dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine out frequently for dinner, modeled based on whether household members purchase dinner from a restaurant three or more times per week.","category":"fig/lifestyle"},{"id":"db88465a-f532-4916-bc91-b10ccf5622ec","name":"direct_mail_preference_customer_likelihood","literate":"Direct mail preference customer likelihood","description":"Likelihood that an individual prefers receiving marketing and information through direct mail rather than digital channels.","category":"fig/lifestyle"},{"id":"8d00d501-0d9c-4238-8eac-d8fc0e58d412","name":"direct_to_brand_cosmetic_purchaser_likelihood","literate":"Direct to brand cosmetic purchaser likelihood","description":"Ranks an individual's likelihood to purchase cosmetics directly from brands, modeled based on whether the household always or regularly purchases cosmetics online directly from the brand.","category":"fig/lifestyle"},{"id":"e2a47bae-a72b-438e-96dc-9f03400fc951","name":"direct_to_brand_fragrance_purchaser_likelihood","literate":"Direct to brand fragrance purchaser likelihood","description":"Ranks an individual's likelihood to purchase fragrances directly from brands, modeled based on whether the household always or regularly purchases fragrances online directly from the brand.","category":"fig/lifestyle"},{"id":"134cc039-541f-4a6e-9841-63b9065b611f","name":"discount_movie_enthusiast_likelihood","literate":"Discount movie enthusiast likelihood","description":"Ranks an individual's likelihood to attend discount movies, modeled based on whether the person watches movies at a discount movie theater three or more times per year.","category":"fig/lifestyle"},{"id":"8e8ea9b3-a792-43ed-84df-041ecdea06ca","name":"discretionary_spending_income","literate":"Discretionary spending income","description":"Estimates a household's annual income remaining after taxes, shelter, food, clothing, transportation, utilities, and healthcare expenses.","category":"fig/lifestyle"},{"id":"58915f52-be27-4ca6-a396-003f29eb0a39","name":"dishwasher_detergent_brand_switcher_likelihood","literate":"Dishwasher detergent brand switcher likelihood","description":"Ranks an individual's likelihood to switch dishwasher detergent brands, modeled based on whether the household usually purchases and is willing to try different dishwasher detergent brands.","category":"fig/lifestyle"},{"id":"bf7261fc-d966-4012-b97a-3ff7122cd1fc","name":"dma_id","literate":"Dma id","description":"Vendor identifier for the Nielsen Designated Market Area containing the individual's address (see Designated marketing area for the DMA code).","category":"fig/geography"},{"id":"ace23568-b193-4df9-971c-44c6b09dc0fc","name":"do_it_yourself_home_improvement_interest","literate":"Do it yourself home improvement interest","description":"Flag for household interest in DIY home improvement projects, derived from tool and supply purchase signals.","category":"fig/lifestyle"},{"id":"1ea0826d-54ce-45f3-84db-5a3e8dd84ba0","name":"do_it_yourselfer_likelihood","literate":"Do it yourselfer likelihood","description":"Ranks an individual's likelihood to complete their own moderate to large home improvements, modeled based on whether the person would be more likely to do home repair or improvement jobs themselves or hire someone.","category":"fig/lifestyle"},{"id":"5eec9f79-7a2b-4dbc-a0a1-2ea309c8a60e","name":"dog_diner_likelihood","literate":"Dog diner likelihood","description":"Likelihood that an individual orders hot dogs when visiting fast-food restaurants, based on household ordering patterns.","category":"fig/lifestyle"},{"id":"e4f0c214-511e-4d48-a57f-6be9db6a02b5","name":"dog_owning_interest","literate":"Dog owning interest","description":"Flag for household interest in dog ownership, derived from pet product purchases and survey signals.","category":"fig/lifestyle"},{"id":"3fea36dc-28ba-4b1c-97a9-f3fabfe06294","name":"dollar_donor_likelihood","literate":"Dollar donor likelihood","description":"Ranks an individual's likelihood to be a low-dollar donor giving $1-$100 annually to charitable or social causes.","category":"fig/civic"},{"id":"b4824a49-cf46-4bac-abad-dd58119f9bd3","name":"domestic_beer_enthusiast_likelihood","literate":"Domestic beer enthusiast likelihood","description":"Ranks an individual's likelihood to consume domestic beer, modeled based on whether household members drink beer at least weekly and regularly choose domestic brands.","category":"fig/lifestyle"},{"id":"447672e7-c3e1-4e72-8008-8e09f2b60671","name":"domestic_travel_interest","literate":"Domestic travel interest","description":"Flag for household interest in U.S. domestic travel, derived from travel booking and survey signals.","category":"fig/lifestyle"},{"id":"721d5b6c-f6b6-4a38-9087-d1c26efa8812","name":"domestic_vehicle_purchase_likelihood","literate":"Domestic vehicle purchase likelihood","description":"Modeled likelihood that an individual's next vehicle purchase is from a U.S.-headquartered manufacturer.","category":"fig/lifestyle"},{"id":"c1b0c9b8-72ad-4607-84b6-28d81feb419a","name":"donates_to_cancer_causes_likelihood","literate":"Donates to cancer causes likelihood","description":"Ranks an individual's likelihood to donate to cancer-related causes, derived from household giving history.","category":"fig/civic"},{"id":"c200f29e-87c1-4270-8f6d-ebb6dc01e69e","name":"doordash_dining_enthusiast_likelihood","literate":"Doordash dining enthusiast likelihood","description":"Ranks an individual's likelihood to use DoorDash, modeled based on whether the household use DoorDash at least every few months.","category":"fig/lifestyle"},{"id":"3adbd1e4-f955-4f54-bfb7-f753af8acacb","name":"dwelling_type","literate":"Dwelling type","description":"Structural classification of the primary residence (single-family, duplex, townhouse, apartment, mobile home).","category":"fig/property"},{"id":"5b6df90e-ef02-4bee-8195-35ccf604276c","name":"ebay_purchaser_likelihood","literate":"Ebay purchaser likelihood","description":"Ranks an individual's likelihood to purchase items off eBay, modeled based on whether the person or a household member has purchased from eBay in the last 12 months.","category":"fig/lifestyle"},{"id":"a4f8aaa9-06f5-4ecb-b907-ebfc73fa1b62","name":"ebay_seller_likelihood","literate":"Ebay seller likelihood","description":"Ranks an individual's likelihood to be an eBay seller, modeled based on whether any household members sold at least one item on eBay in the last 12 months.","category":"fig/lifestyle"},{"id":"9e49f2f8-0e73-40e2-b3d7-ad92c20832d5","name":"economy_car_purchase_likelihood","literate":"Economy car purchase likelihood","description":"Ranks an individual's likelihood to purchase an economy car.","category":"fig/lifestyle"},{"id":"ad5ea87d-210e-4bb9-8b2a-3f1a35eea05d","name":"economy_suv_purchase_likelihood","literate":"Economy suv purchase likelihood","description":"Ranks an individual's likelihood to purchase an economy sport utility vehicle.","category":"fig/lifestyle"},{"id":"a512020d-ca56-4445-977d-2de4a1d0a4ec","name":"education_savings_plan_owner_likelihood","literate":"Education savings plan owner likelihood","description":"Ranks an individual's likelihood of owning a tax-advantaged Education Savings Plan used for college, K-12, or apprenticeship costs.","category":"fig/financial"},{"id":"03442edf-e0e3-4c17-93d3-f4fa602d105f","name":"effective_year_built","literate":"Effective year built","description":"Indicates the effective year a building was built, adjusted for major renovations or structural changes.","category":"fig/property"},{"id":"66a2cf0b-b0db-4c56-8902-c1ef7439e0f8","name":"electric_bike_enthusiast_likelihood","literate":"Electric bike enthusiast likelihood","description":"Ranks an individual's likelihood to be an electric bike enthusiast, modeled based on whether any household members have an electric bicycle or are considering one.","category":"fig/lifestyle"},{"id":"7ce120af-61a7-4bff-a8f4-f3775fa46c6c","name":"electric_over_hybrid_vehicle_preference_likelihood","literate":"Electric over hybrid vehicle preference likelihood","description":"Ranks an individual's likelihood to prefer an electric vehicle over a hybrid vehicle.","category":"fig/lifestyle"},{"id":"c4ae26e0-cda4-42f2-8382-48a4cdbdbc93","name":"electric_vehicle_purchase_likelihood","literate":"Electric vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy an electric vehicle.","category":"fig/lifestyle"},{"id":"9a436f40-89ff-406a-9f86-af4d39f5cfa4","name":"electronics_interest","literate":"Electronics interest","description":"Indicates whether someone in the household has an interest in electronics outside of mainstream consumer electronics, such as personal care electronics, medical devices, wearable tech, or specialty kitchen electronics.","category":"fig/lifestyle"},{"id":"1e3983c7-6460-4916-b025-42aa7f716a1c","name":"elite_home_furnishing_purchaser_likelihood","literate":"Elite home furnishing purchaser likelihood","description":"Ranks an individual's likelihood to buy elite home furnishings, modeled based on whether the person has shopped for or is very likely to shop for furniture or decor at high-end retailers like Design Within Reach or Restoration Hardware.","category":"fig/lifestyle"},{"id":"4c0f9a3e-fdc5-418a-b833-53c6f787df95","name":"employer_provided_health_insurance_policy_holder_likelihood","literate":"Employer provided health insurance policy holder likelihood","description":"Ranks an individual's likelihood of being covered by employer-provided health insurance.","category":"fig/financial"},{"id":"560b39d5-8e8b-4761-9733-52e348358913","name":"empty_nester_change_date","literate":"Empty nester change date","description":"Indicates the date an individual transitioned to an empty nester household.","category":"fig/life_event"},{"id":"be64935f-82fa-490a-8341-52e5e27c6205","name":"empty_nester_indicator","literate":"Empty nester indicator","description":"Flags individuals whose household recently transitioned to having no resident children under 18.","category":"fig/life_event"},{"id":"91c6bc4b-6552-4693-81d3-4d6a74bc651b","name":"energy_drink_switcher_likelihood","literate":"Energy drink switcher likelihood","description":"Ranks an individual's likelihood to switch energy drink brands, modeled based on whether the household usually buy different brands and are very willing to try different brands of energy drinks.","category":"fig/lifestyle"},{"id":"8942b5b9-d143-4480-912e-4b5579a68c63","name":"entertainment_books_interest","literate":"Entertainment books interest","description":"Flag for household interest in entertainment-focused books and magazines such as celebrity and pop-culture titles.","category":"fig/lifestyle"},{"id":"f255988b-c22b-4d80-9096-bf9820dcf3e8","name":"entertainment_reader_likelihood","literate":"Entertainment reader likelihood","description":"Likelihood that an individual regularly reads celebrity and entertainment publications, based on household reading habits.","category":"fig/lifestyle"},{"id":"5fe02f3d-f2c9-4f1d-bc8a-95cbf891a101","name":"entrepreneurs_likelihood","literate":"Entrepreneurs likelihood","description":"Ranks an individual's likelihood of being a new entrepreneur, based on household signals of recently started or planned small businesses.","category":"fig/demography"},{"id":"f9f7f158-526e-4805-9335-30f328a6875d","name":"environmental_and_animal_donation_engagement_intensity","literate":"Environmental and animal donation engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for donations to environmental and animal-welfare causes.","category":"fig/engagement"},{"id":"25c6226b-71aa-4fef-9b77-f051c5300f4e","name":"environmental_and_animal_donation_quintile","literate":"Environmental and animal donation quintile","description":"Ranks an individual into five tiers based on donation amount to environmental and animal causes.","category":"fig/civic"},{"id":"634bfa9c-8301-4aed-8182-c8bc343e7bb3","name":"environmental_and_animal_donation_recency","literate":"Environmental and animal donation recency","description":"Indicates how recently an individual donated to the environment and animals, based on the recency of donations in the environmental and animal category.","category":"fig/civic"},{"id":"3d220707-8082-4203-988f-2df44278516b","name":"environmental_contribution_recency","literate":"Environmental contribution recency","description":"Indicates how recently an individual donated to national or local environmental causes.","category":"fig/civic"},{"id":"e8cae272-1c4d-4ada-a0e7-680118ec2de0","name":"environmental_donation_amount_quintile","literate":"Environmental donation amount quintile","description":"Ranks an individual into five tiers by donation amount to national and local environmental causes.","category":"fig/civic"},{"id":"eb735329-d0fc-480d-9fe2-62f0ae68a4fe","name":"environmental_donor_likelihood","literate":"Environmental donor likelihood","description":"Ranks an individual's likelihood to donate to environmental causes, derived from household giving history.","category":"fig/civic"},{"id":"39ae81c5-09bb-49cd-9950-49652427bd4c","name":"environmentally_conscious_engagement_intensity","literate":"Environmentally conscious engagement intensity","description":"Cross-tab of a household's spending quintile and recency band for donations to and activity with national and local environmental causes.","category":"fig/engagement"},{"id":"5a6f4bbf-b059-4cff-988e-deb776c25e36","name":"environmentally_focused_likelihood","literate":"Environmentally focused likelihood","description":"Likelihood that a household practices environmentally aware habits such as buying natural foods, reducing pollution, and considering electric vehicles.","category":"fig/lifestyle"},{"id":"f76ba3b0-a510-4c9a-bf92-02ac338343ea","name":"estimated_building_square_footage","literate":"Estimated building square footage","description":"Estimated total square footage of the building's enclosed area.","category":"fig/property"},{"id":"240f723e-f9c4-4444-ae88-9cfe59e2939a","name":"estimated_income","literate":"Estimated income","description":"Estimates an individual's annual income in U.S. dollars.","category":"fig/financial"},{"id":"a5599e3d-2a3d-489c-8769-8a90fbfaeef9","name":"etsy_purchaser_likelihood","literate":"Etsy purchaser likelihood","description":"Ranks an individual's likelihood of buying on Etsy, modeled based on whether the household has made one or more purchases on Etsy in the last 12 months.","category":"fig/lifestyle"},{"id":"dc226e23-0d45-4fb3-b678-12ddcbe78b60","name":"europe_travel_likelihood","literate":"Europe travel likelihood","description":"Ranks an individual's likelihood to travel to Europe, modeled based on whether the household has traveled to a European country in the last five years or is definitely or very likely to in the next five years.","category":"fig/lifestyle"},{"id":"22844678-0e75-49ee-a9c8-d346d780f124","name":"everyday_low_price_shopper_likelihood","literate":"Everyday low price shopper likelihood","description":"Ranks an individual's likelihood to be an everyday low price shopper, modeled based on whether the household is more likely to shop at a store that offers everyday low prices, considers lowest everyday prices very important, and goes to one location to get the best prices on most purchases.","category":"fig/lifestyle"},{"id":"b764f9bb-8141-4930-8c5f-44ae7a01aaf2","name":"experimental_cooks_likelihood","literate":"Experimental cooks likelihood","description":"Ranks an individual's likelihood to explore new recipes and meal ideas, modeled based on whether the person values the uniqueness of food products and frequently tries new recipes with unique ingredients.","category":"fig/lifestyle"},{"id":"1aa05121-7e6e-4101-bbf3-6455a6c7e45a","name":"exterior_wall_construction","literate":"Exterior wall construction","description":"Indicates the primary material and surface treatment of a building's outer walls.","category":"fig/property"},{"id":"719158e3-7a74-4950-afcd-ff57082c2016","name":"extreme_fitness_enthusiast_likelihood","literate":"Extreme fitness enthusiast likelihood","description":"Ranks an individual's likelihood to participate in P90X, CrossFit or other fitness programs, modeled based on whether the person or a household member participates in fitness programs like P90X, Insanity, CrossFit, or Bootcamp classes at least once per week.","category":"fig/lifestyle"},{"id":"82740f1c-4c90-4f5a-a704-6616f85f6bfe","name":"facebook_active_user_likelihood","literate":"Facebook active user likelihood","description":"Ranks an individual's likelihood to be socially active on Facebook, modeled based on whether the individual participates on Facebook 16 or more times per week and has more than 100 contacts on Facebook.","category":"fig/lifestyle"},{"id":"b5a7825b-8e0d-4b91-9ef0-2061edf616c7","name":"facebook_instagram_x_or_pinterest_user","literate":"Facebook instagram x or pinterest user","description":"Indicates whether an individual uses Facebook, Instagram, X (formerly Twitter), or Pinterest.","category":"fig/lifestyle"},{"id":"29328ef9-173b-4026-87a2-52f802a26291","name":"facebook_interest","literate":"Facebook interest","description":"Flag for household interest in or active use of Facebook, derived from social media engagement signals.","category":"fig/lifestyle"},{"id":"c71a51ed-e4d5-4904-b00a-96cff1a7e1da","name":"facebook_marketplace_purchaser_likelihood","literate":"Facebook marketplace purchaser likelihood","description":"Ranks an individual's likelihood to purchase on Facebook Marketplace, modeled based on whether the household has made one or more purchases on Facebook Marketplace in the last 12 months.","category":"fig/lifestyle"},{"id":"3f6aa534-6e1f-4412-ae0f-41651160e644","name":"facebook_marketplace_seller_likelihood","literate":"Facebook marketplace seller likelihood","description":"Ranks an individual's likelihood to be a Facebook Marketplace seller, modeled based on whether the household has sold at least one item on Facebook Marketplace in the last 12 months.","category":"fig/lifestyle"},{"id":"24ad9b1e-0540-4bab-a60e-996554f2d14d","name":"faith_and_health_donor_engagement_intensity","literate":"Faith and health donor engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for donations to faith-driven and medical-research organizations.","category":"fig/engagement"},{"id":"42325459-2d8d-460c-84f4-47a8eb44c402","name":"faith_and_medical_donation_quintile","literate":"Faith and medical donation quintile","description":"Ranks an individual into five tiers based on donation amount to faith-driven and medical research organizations.","category":"fig/civic"},{"id":"f9d18ae9-7f8f-4726-818e-73237acc5149","name":"faith_and_medical_research_donation_recency","literate":"Faith and medical research donation recency","description":"Indicates how recently an individual donated to faith-driven and medical research organizations.","category":"fig/civic"},{"id":"37c52ec4-c792-4f5c-80b2-fb4484af1b78","name":"faith_based_books_likelihood","literate":"Faith based books likelihood","description":"Ranks an individual's likelihood to read faith-based books or magazines, modeled based on whether household members read Bible or devotional books or magazines.","category":"fig/lifestyle"},{"id":"d2c66e0e-6ca8-4a58-a74f-6baf1fd3a9bf","name":"faith_based_donation_amount_quintile","literate":"Faith based donation amount quintile","description":"Ranks an individual into five tiers based on donation amount to faith-based causes.","category":"fig/civic"},{"id":"ab1e292c-f4cb-4558-88d9-7d51e562e192","name":"faith_based_donation_interest","literate":"Faith based donation interest","description":"Indicates whether someone in the household has an interest in donating to faith-based causes.","category":"fig/civic"},{"id":"d48b19fc-bba5-45b4-91eb-328557886250","name":"faith_based_donor_engagement_intensity","literate":"Faith based donor engagement intensity","description":"Cross-tab of a household's spending quintile and recency band for donations to faith-driven causes.","category":"fig/engagement"},{"id":"d7039a71-e41e-435d-9a6a-56c2e295a054","name":"faith_based_media_interest_likelihood","literate":"Faith based media interest likelihood","description":"Ranks an individual's likelihood to have an interest in faith-based media, including reading religious materials, listening to Christian or gospel music, and general faith-based interests.","category":"fig/lifestyle"},{"id":"3bbd0acd-0754-40b1-8180-1735ca509672","name":"faith_based_music_enthusiast_likelihood","literate":"Faith based music enthusiast likelihood","description":"Ranks an individual's likelihood to listen to spiritual music, modeled based on whether household members enjoy Christian or Gospel music.","category":"fig/lifestyle"},{"id":"2fb955f4-9d1f-4c77-ac03-30ba2585f4cc","name":"faith_based_music_interest","literate":"Faith based music interest","description":"Flag for household interest in faith-based music such as Christian or gospel genres.","category":"fig/lifestyle"},{"id":"d294f2d5-f357-40b3-9a82-8692263bbe5d","name":"faith_focused_donation_recency","literate":"Faith focused donation recency","description":"Indicates how recently an individual donated to faith-based causes.","category":"fig/civic"},{"id":"0ce299ef-cb40-4d4d-936b-3aebb83b677f","name":"faith_interest","literate":"Faith interest","description":"Flag for household interest in faith-based topics including religious media, donations, and community involvement.","category":"fig/lifestyle"},{"id":"7026d3bd-8171-4026-9473-e1e451d89ed5","name":"fall_purchase_concentration_quintile","literate":"Fall purchase concentration quintile","description":"Ranks an individual into five tiers based on the proportion of purchases made during the fall season (September through November).","category":"fig/lifestyle"},{"id":"da0c40e8-bbaf-4f64-99c2-c52b964b381f","name":"families_count","literate":"Families count","description":"Counts the total number of family households in the surrounding postcode from ACS 2024 5-year table B11001 (cell 002, total_family_households). A family household is one where the householder is related by birth, marriage, or adoption to at least one other resident.","category":"fig/demography"},{"id":"686c4602-68e4-430d-87c7-43c71acb79c6","name":"family_composition","literate":"Family composition","description":"Classifies a household by the marital status of adults and the presence or absence of children.","category":"fig/demography"},{"id":"3efeaca9-c9c9-4b1c-ac6d-252841ef8292","name":"family_learning_and_development_engagement_intensity","literate":"Family learning and development engagement intensity","description":"Cross-tab of an individual's family learning and development spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"87e65245-f495-474f-bdf8-b8855d70d752","name":"fantasy_sports_enthusiast_likelihood","literate":"Fantasy sports enthusiast likelihood","description":"Ranks an individual's likelihood to participate in fantasy sports.","category":"fig/lifestyle"},{"id":"facfe27a-8174-49f2-a6bb-0752089ac91e","name":"fashion_accessories_and_beauty_engagement_intensity","literate":"Fashion accessories and beauty engagement intensity","description":"Cross-tab of an individual's fashion accessories and beauty spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"259413d4-daf3-4378-a0f1-9987412913ad","name":"fashion_accessories_and_beauty_purchase_recency","literate":"Fashion accessories and beauty purchase recency","description":"Recency in days since an individual's most recent fashion accessory or beauty purchase, drawn from transactional category data.","category":"fig/lifestyle"},{"id":"6c2b69a3-e585-43f6-b5b5-69cb022f0593","name":"fashion_accessories_and_beauty_spending_quintile","literate":"Fashion accessories and beauty spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the fashion accessories and beauty category.","category":"fig/lifestyle"},{"id":"5a2f75df-3acb-43e9-ad21-ee9b61bbffb0","name":"fashion_books_interest","literate":"Fashion books interest","description":"Flag for household interest in fashion-focused books and magazines, derived from publication purchase signals.","category":"fig/lifestyle"},{"id":"0fb114fe-fa90-4ffc-87ee-44cd78b5ed11","name":"female_and_male_apparel_engagement_intensity","literate":"Female and male apparel engagement intensity","description":"Cross-tab of an individual's combined women's and men's apparel spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"d9d6c14c-e4bd-4da4-a89c-7e75b16cc616","name":"female_and_male_apparel_purchase_recency","literate":"Female and male apparel purchase recency","description":"Recency in days since an individual's most recent apparel purchase across women's and men's categories.","category":"fig/lifestyle"},{"id":"9eecf8c8-5ba1-4997-b0f7-115316d87f4e","name":"female_and_male_apparel_spending_quintile","literate":"Female and male apparel spending quintile","description":"Ranks an individual into five tiers based on spending in the female and male apparel category.","category":"fig/lifestyle"},{"id":"7567219c-055f-421f-8465-e044f76c5454","name":"female_apparel_style_and_comfort_spend_quintile","literate":"Female apparel style and comfort spend quintile","description":"Ranks an individual into five tiers based on spending on name-brand, fashionable, and comfortable women's apparel via catalog.","category":"fig/lifestyle"},{"id":"7ea07ecd-9cc8-4cda-a579-6af9c22dfc71","name":"female_brand_apparel_catalog_engagement_intensity","literate":"Female brand apparel catalog engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for catalog purchases of name-brand women's apparel skewing mature.","category":"fig/engagement"},{"id":"2611229b-d9a3-441e-a7fd-e87886650430","name":"female_online_value_shopper_engagement_intensity","literate":"Female online value shopper engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for online value-priced women's purchases.","category":"fig/engagement"},{"id":"ac515b85-cfe4-413e-81c0-8a58c3ac7818","name":"figurine_collecting_interest","literate":"Figurine collecting interest","description":"Flag for household interest in collecting figurines, derived from collectibles purchase signals.","category":"fig/lifestyle"},{"id":"fa164e3e-ca40-4963-8a17-db609b0ab80c","name":"final_recorded_deed_sale_price","literate":"Final recorded deed sale price","description":"Represents the final sale price of the property as listed on the recorded deed.","category":"fig/property"},{"id":"2082ed5b-58f6-4427-887e-0e17fdb296a2","name":"financial_advisor_customer_likelihood","literate":"Financial advisor customer likelihood","description":"Ranks an individual's likelihood of currently using a personal financial advisor.","category":"fig/financial"},{"id":"580bbbe7-7e97-4b0a-afe1-573e96d139fa","name":"financial_health_newsletter_subscriber_likelihood","literate":"Financial health newsletter subscriber likelihood","description":"Likelihood that an individual subscribes to a paid financial or health newsletter delivered by mail or online, based on household subscription data.","category":"fig/lifestyle"},{"id":"0573da03-3cd7-4192-b6bc-a2c2331b9c08","name":"financial_institution_convenience_likelihood","literate":"Financial institution convenience likelihood","description":"Ranks an individual's likelihood of prioritizing convenience factors such as branch hours and locations when choosing a financial institution.","category":"fig/financial"},{"id":"16379df3-ed2a-4970-a5c3-89dce747ae28","name":"financial_institution_shopper_likelihood","literate":"Financial institution shopper likelihood","description":"Ranks an individual's likelihood of switching financial institutions within the next year.","category":"fig/financial"},{"id":"efa05ddc-9ecf-41dc-9ac4-c21705ae13de","name":"fine_dining_enthusiast_likelihood","literate":"Fine dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine at fine dining restaurants, modeled based on whether household members purchase food from fine dining restaurants four or more times per month.","category":"fig/lifestyle"},{"id":"56a3ee46-b52c-461a-9312-49443fa20508","name":"fireplace_opening_count","literate":"Fireplace opening count","description":"Number of distinct fireplace openings (hearths) in the primary building.","category":"fig/property"},{"id":"3336e19c-9150-481e-9867-417e76791d6a","name":"fireplace_type","literate":"Fireplace type","description":"Fireplace category (e.g., wood-burning, gas, electric, pellet) for the primary building.","category":"fig/property"},{"id":"13f1ff0a-5dca-42a4-8080-24961d1b967c","name":"fishing_interest","literate":"Fishing interest","description":"Flag for household interest in recreational fishing, derived from gear purchase and hobby signals.","category":"fig/lifestyle"},{"id":"c562b6ce-10c6-4857-98eb-fc5dc3f033bc","name":"fitness_equipment_purchaser_likelihood","literate":"Fitness equipment purchaser likelihood","description":"Likelihood that an individual purchases home fitness equipment, modeled from household equipment ownership and at least $100 in fitness spending in the last year.","category":"fig/lifestyle"},{"id":"7515872f-a44d-4760-8014-10123b4176ef","name":"fitness_interest","literate":"Fitness interest","description":"Flag for household interest in fitness and exercise, derived from gym, equipment, and apparel purchase signals.","category":"fig/lifestyle"},{"id":"b1109808-cf2b-451b-9976-fe0416347dfa","name":"flavored_drink_purchaser_likelihood","literate":"Flavored drink purchaser likelihood","description":"Ranks an individual's likelihood to purchase flavored drinks, modeled based on whether household members drink flavored juices (e.g. Fruitopia, Hawaiian Punch, Kool-Aid, Sunny-D, Tang) daily.","category":"fig/lifestyle"},{"id":"3075d9b2-5b8c-46f2-ba66-71ef863eeecc","name":"flood_insurance_customer_likelihood","literate":"Flood insurance customer likelihood","description":"Ranks an individual's likelihood of holding flood insurance on an owned home.","category":"fig/financial"},{"id":"cda977ae-5e75-485e-9954-21e9ccb870c7","name":"floor_construction_type","literate":"Floor construction type","description":"Primary floor framing or substructure material (e.g., wood joist, concrete slab, steel).","category":"fig/property"},{"id":"349ca19c-3377-45b2-95b6-d29b023b79c5","name":"floor_count","literate":"Floor count","description":"Indicates the number of stories for the property.","category":"fig/property"},{"id":"78b604d2-bc1d-4ac0-8650-41ba3858a407","name":"floral_fragrance_notes_enthusiast_likelihood","literate":"Floral fragrance notes enthusiast likelihood","description":"Ranks an individual's likelihood to purchase fragrances with floral notes, modeled based on whether the household is very likely to purchase floral (e.g., flowery, fruity) types of fragrances.","category":"fig/lifestyle"},{"id":"95bbe87d-4f49-4f0c-9156-f2847fccecfd","name":"food_delivery_customer_likelihood","literate":"Food delivery customer likelihood","description":"Ranks an individual's likelihood to use Postmates for food delivery, modeled based on whether the household has ever ordered delivery through Postmates.","category":"fig/lifestyle"},{"id":"e073443f-237c-49b2-95ac-1d7c4d4d97fe","name":"food_truck_consumer_likelihood","literate":"Food truck consumer likelihood","description":"Ranks an individual's likelihood to purchase from food trucks, modeled based on whether the person or their household members have purchased food from a food truck in the last 12 months or typically purchase food from a food truck three or more times in a year.","category":"fig/lifestyle"},{"id":"e08e29af-ac06-46b7-a824-e939fc7c2999","name":"football_entertainer_likelihood","literate":"Football entertainer likelihood","description":"Ranks an individual's likelihood to be a football entertainer, modeled based on whether the household has friends or family over to watch professional or college football on television at least every few weeks and spends $100 or more on food and beverages for a day of games.","category":"fig/lifestyle"},{"id":"750cd049-91f5-46ef-bd3e-21d50914078d","name":"football_enthusiast_likelihood","literate":"Football enthusiast likelihood","description":"Ranks an individual's likelihood to follow football, modeled based on whether household members watch college or pro football on TV weekly or more often.","category":"fig/lifestyle"},{"id":"72558406-c0b8-4da7-9899-b6679fef6c1b","name":"free_streaming_enthusiast_likelihood","literate":"Free streaming enthusiast likelihood","description":"Ranks an individual's likelihood to use free streaming services.","category":"fig/lifestyle"},{"id":"fbcf4d78-7338-4e1d-a931-2129fc0aeb3f","name":"frequent_debit_or_atm_card_user_likelihood","literate":"Frequent debit or atm card user likelihood","description":"Ranks an individual's likelihood of making at least 16 debit or ATM card transactions per month.","category":"fig/financial"},{"id":"8bf92560-bed5-42a3-aa2f-75a682437047","name":"frequent_mobile_purchaser_likelihood","literate":"Frequent mobile purchaser likelihood","description":"Likelihood that an individual makes purchases on a mobile phone monthly or more often, based on at least three mobile purchases in the last six months.","category":"fig/lifestyle"},{"id":"48d79d45-21e5-41c6-bb25-960767021589","name":"frequent_movie_enthusiast_likelihood","literate":"Frequent movie enthusiast likelihood","description":"Ranks an individual's likelihood to attend movies frequently, modeled based on whether any household members go to a movie theater every two to three weeks or more often.","category":"fig/lifestyle"},{"id":"0881c1f9-3757-416b-8d53-c4040d1983aa","name":"frequent_online_movie_viewer_likelihood","literate":"Frequent online movie viewer likelihood","description":"Ranks an individual's likelihood to access movies online, modeled based on whether the household accesses movies at least three or more times per week via a free streaming service.","category":"fig/lifestyle"},{"id":"0b2b613e-d546-475f-b905-95574f054f72","name":"frequent_online_music_purchaser_likelihood","literate":"Frequent online music purchaser likelihood","description":"Likelihood that an individual frequently buys music online via download or subscription service.","category":"fig/lifestyle"},{"id":"e6f0af56-0f28-4e82-b214-3c0e522aeb21","name":"frequent_takeout_food_likelihood","literate":"Frequent takeout food likelihood","description":"Ranks an individual's likelihood to frequently order takeout food, modeled based on whether the individual orders food for delivery or pick-up at least three times per month and buys versus makes at least half their meals.","category":"fig/lifestyle"},{"id":"bbfda3ee-2b8e-4fe3-ab67-c101ad62aabd","name":"fresh_food_delivery_consumer_likelihood","literate":"Fresh food delivery consumer likelihood","description":"Ranks an individual's likelihood to have fresh food delivered, modeled based on whether household members order perishable groceries (e.g., fruit, vegetables, meat, fish) online for home delivery once a month or more frequently.","category":"fig/lifestyle"},{"id":"81230792-30d0-44cf-8143-6d1258e5f78a","name":"fresh_food_seeker_likelihood","literate":"Fresh food seeker likelihood","description":"Likelihood that an individual prefers fresh ingredients over frozen and shops produce by what's in season, based on household cooking habits.","category":"fig/lifestyle"},{"id":"dd09d623-b444-4f0f-a7a0-36559dda2b3b","name":"fresh_fragrance_notes_enthusiast_likelihood","literate":"Fresh fragrance notes enthusiast likelihood","description":"Ranks an individual's likelihood to purchase fragrances with fresh notes, modeled based on whether the household is very likely to purchase fresh (e.g., clean, crisp) types of fragrances.","category":"fig/lifestyle"},{"id":"a5333d8e-6e96-4994-b677-5d471e59b22f","name":"fried_chicken_sandwich_diner_likelihood","literate":"Fried chicken sandwich diner likelihood","description":"Likelihood that an individual orders fried chicken sandwiches when visiting fast-food restaurants, based on household ordering patterns.","category":"fig/lifestyle"},{"id":"86d36644-093b-460c-a4bb-99cc7e1b1a30","name":"fried_fish_sandwich_diner_likelihood","literate":"Fried fish sandwich diner likelihood","description":"Likelihood that an individual orders fried fish sandwiches when visiting fast-food restaurants, based on household ordering patterns.","category":"fig/lifestyle"},{"id":"9ace3abf-5a4c-4c5b-93c8-9475041ef3a3","name":"frozen_food_brand_switcher_likelihood","literate":"Frozen food brand switcher likelihood","description":"Ranks an individual's likelihood to switch brands of frozen food, modeled based on whether household members use frozen meals (e.g., frozen pizzas, frozen entrees) at least weekly, usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"1f977afe-cc1c-40f5-9dba-795116a26aba","name":"fruit_alcoholic_beverage_drinker_likelihood","literate":"Fruit alcoholic beverage drinker likelihood","description":"Ranks an individual's likelihood to drink fruit alcoholic beverages, modeled based on whether household members drink fruit flavored alcoholic beverages at least one day a week.","category":"fig/lifestyle"},{"id":"77b0293d-d786-4416-95bd-8e8f92bb35c7","name":"full_size_cars_in_household_count","literate":"Full size cars in household count","description":"Counts the number of full-size cars in a household.","category":"fig/lifestyle"},{"id":"ce35ad34-173d-4db6-b330-d91de27009cd","name":"full_size_luxury_truck_purchase_likelihood","literate":"Full size luxury truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a full-size luxury truck.","category":"fig/vehicles"},{"id":"8f80b7ab-61a4-4aae-8055-7dd3cbaa0955","name":"full_size_suv_purchase_likelihood","literate":"Full size suv purchase likelihood","description":"Ranks an individual's likelihood to purchase a full size sport utility vehicle.","category":"fig/lifestyle"},{"id":"14fea717-0202-45e9-8a59-47a8595de5cc","name":"full_size_truck_purchase_likelihood","literate":"Full size truck purchase likelihood","description":"Ranks an individual's likelihood to buy a full-size truck.","category":"fig/lifestyle"},{"id":"d62d877c-e111-4928-a36d-a2dd40c69a43","name":"furniture_store_credit_card_user","literate":"Furniture store credit card user","description":"Indicates whether an individual uses a furniture store credit card.","category":"fig/financial"},{"id":"1fcf2efc-0371-4a28-b9ac-ff32074882a7","name":"future_investor_likelihood","literate":"Future investor likelihood","description":"Ranks an individual's likelihood of recently starting, or planning to start within 12 months, financial activities such as savings accounts, stock purchases, or other investments.","category":"fig/financial"},{"id":"98751e60-4a8c-4aad-9aa3-296fc4702c37","name":"garage_finish_status","literate":"Garage finish status","description":"Whether the garage or carport interior has finished walls and surfaces (finished, unfinished, or none).","category":"fig/property"},{"id":"ccf0c6ff-4f31-439d-96b5-44c7caa23645","name":"garage_material","literate":"Garage material","description":"Indicates the primary construction material of the property's garage or carport (e.g., brick, frame, masonry, wood, concrete, metal, stone).","category":"fig/property"},{"id":"4e1a8841-164f-4d62-80b6-8e64fec63356","name":"garage_structure_type","literate":"Garage structure type","description":"Indicates the structural type of the property's garage or carport (e.g., attached, detached, basement, built-in, carport).","category":"fig/property"},{"id":"1b0ad350-3772-4806-8e45-d76d40457e58","name":"garage_vehicle_capacity","literate":"Garage vehicle capacity","description":"Indicates the vehicle capacity of the property's garage or carport, measured in number of cars (1 through 10).","category":"fig/property"},{"id":"9dbc18c7-ec72-488c-9ea0-7ed21148bd35","name":"garden_and_backyard_engagement_intensity","literate":"Garden and backyard engagement intensity","description":"Cross-tab of an individual's garden-and-backyard spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"f4fc02c4-786f-4d6a-9073-4fc88ba1a67e","name":"garden_and_backyard_purchase_recency","literate":"Garden and backyard purchase recency","description":"Indicates how recently an individual purchased an item in the garden and backyard category.","category":"fig/lifestyle"},{"id":"f7a601fd-a022-4007-b79d-1d33d7e0a6cd","name":"garden_and_backyard_spending_quintile","literate":"Garden and backyard spending quintile","description":"Quintile of household spend on garden and backyard products, computed from average dollars spent in the category.","category":"fig/lifestyle"},{"id":"eb227aa5-2ce8-49bb-aa1d-465ff3a89a7f","name":"gardening_interest","literate":"Gardening interest","description":"Flags households where at least one member has a reported gardening interest, sourced from self-reported survey data.","category":"fig/lifestyle"},{"id":"c9de6c70-0756-418e-86a8-639c730ac758","name":"gas_energy_consumer_likelihood","literate":"Gas energy consumer likelihood","description":"Modeled likelihood that a household uses gas exclusively for home heating and water heating.","category":"fig/lifestyle"},{"id":"26c97c49-f477-48a6-83f4-c47336d414a5","name":"gender","literate":"Gender","description":"Records an individual's reported gender.","category":"fig/demography"},{"id":"940a901d-a7ee-49c5-90f2-ab75317f8710","name":"gender_of_child_1","literate":"Gender of child 1","description":"Indicates the gender of an individual's first child.","category":"fig/demography"},{"id":"58bf97d1-eaf3-4d24-bca5-8ce7c4d7803f","name":"gender_of_child_2","literate":"Gender of child 2","description":"Indicates the gender of an individual's second child.","category":"fig/demography"},{"id":"cf358897-ffb0-49af-8d55-f235bd76bebb","name":"gender_of_child_3","literate":"Gender of child 3","description":"Indicates the gender of an individual's third child.","category":"fig/demography"},{"id":"e545e192-6736-4188-96de-a1ed82a01f69","name":"gender_of_child_4","literate":"Gender of child 4","description":"Indicates the gender of an individual's fourth child.","category":"fig/demography"},{"id":"70b1b7af-d14f-45f9-9e05-baeda2e43f9e","name":"general_book_reading_interest","literate":"General book reading interest","description":"Flags households with at least one self-reported book reader.","category":"fig/lifestyle"},{"id":"83188dab-635b-4e7d-90fe-c51a1eaef90a","name":"general_gifts_engagement_intensity","literate":"General gifts engagement intensity","description":"Cross-tab of an individual's general-gifts spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"62f21380-2d61-4c1c-bfb7-b5f7054b496b","name":"general_gifts_purchase_recency","literate":"General gifts purchase recency","description":"Months since the individual's last observed purchase in the general gifts category.","category":"fig/lifestyle"},{"id":"9101cff4-e2de-4b58-be5a-457fda870236","name":"general_gifts_spending_quintile","literate":"General gifts spending quintile","description":"Quintile of individual total spending on general gifts.","category":"fig/lifestyle"},{"id":"e775c678-a800-492e-a12a-ca3835698fdc","name":"general_travel_interest","literate":"General travel interest","description":"Flags households with a self-reported general travel interest.","category":"fig/lifestyle"},{"id":"0985a0e1-0353-4f0e-9c9f-ecb4c1342f45","name":"geocode_accuracy","literate":"Geocode accuracy","description":"Indicates the precision level of the assigned geographic coordinates, from address-level (rooftop) to area-level.","category":"fig/geography"},{"id":"1fbad892-9b5a-4c77-9e4f-5c946f089b64","name":"gift_purchase_recency","literate":"Gift purchase recency","description":"Indicates how recently an individual purchased items across any gift category, covering general gifts, practical and technology-focused gifts, unique personalized gifts for loved ones, B2B office and corporate gifts, specialty foods and gifts, and modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"ed637e80-10ef-457d-b34a-8e68c3b7cdad","name":"gift_shopper_engagement_intensity","literate":"Gift shopper engagement intensity","description":"Cross-tab of a household's spending quintile and recency band for practical-gift and consumer-tech purchases.","category":"fig/engagement"},{"id":"006a2ed3-b8a8-4ed3-91dd-56d6dcbf018d","name":"gift_spending_quintile","literate":"Gift spending quintile","description":"Ranks individuals into five tiers based on their strongest gift spending signal across gift categories, including general gifts, practical and technology-focused gifts, unique personalized gifts for loved ones, B2B office and corporate gifts, specialty foods and gifts, and modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"824b6851-d656-45d3-9213-af43deb0d733","name":"gig_economy_employees_likelihood","literate":"Gig economy employees likelihood","description":"Ranks an individual's likelihood of working in the gig economy, based on household signals of driving, delivery, or rideshare work.","category":"fig/demography"},{"id":"c86c91a9-85de-433f-813e-5d7b09fc4e01","name":"gluten_free_dining_customer_likelihood","literate":"Gluten free dining customer likelihood","description":"Modeled likelihood that the individual follows a gluten-free eating style daily or near-daily.","category":"fig/lifestyle"},{"id":"9515eefa-23fb-48ad-b191-351dc71cf84c","name":"gofundme_donor_likelihood","literate":"Gofundme donor likelihood","description":"Ranks an individual's likelihood to donate through GoFundMe or other crowdfunding sites within the last 12 months.","category":"fig/civic"},{"id":"e5e84f0c-cf1b-4866-a63c-8c506467d605","name":"golf_interest","literate":"Golf interest","description":"Flags households with a self-reported golf interest.","category":"fig/lifestyle"},{"id":"bf72a50c-c747-4b77-900d-926fd0762874","name":"gourmet_food_interest","literate":"Gourmet food interest","description":"Flags households with a self-reported gourmet food interest.","category":"fig/lifestyle"},{"id":"0d35101d-329a-4d80-b281-cb4e4c978baa","name":"graduate_school_student_likelihood","literate":"Graduate school student likelihood","description":"Ranks an individual's likelihood of being a graduate school student, based on declared household enrollment signals.","category":"fig/demography"},{"id":"4f86156a-9ee3-4d7b-8dde-c43a38b1077b","name":"grandchildren_spending_interest","literate":"Grandchildren spending interest","description":"Indicates whether any household member has shown declared purchasing interest in grandchildren-oriented products.","category":"fig/demography"},{"id":"0fb24fe8-8020-41d4-b28b-2d7a23a8524b","name":"greek_middle_eastern_dining_enthusiast_likelihood","literate":"Greek middle eastern dining enthusiast likelihood","description":"Modeled likelihood that the household regularly orders Greek or Middle Eastern food for dine-in, takeout, or delivery.","category":"fig/lifestyle"},{"id":"c921eebe-f411-485a-b533-9242f7e2569a","name":"green_product_purchaser_likelihood","literate":"Green product purchaser likelihood","description":"Modeled likelihood that the individual purchases non-toxic, energy- and water-efficient (“green”) products.","category":"fig/lifestyle"},{"id":"b6698871-5fe4-4fad-a9db-0b20c32c7fe6","name":"grilled_chicken_sandwich_diner_likelihood","literate":"Grilled chicken sandwich diner likelihood","description":"Modeled likelihood that the individual buys a grilled chicken sandwich from a fast-food restaurant at least monthly.","category":"fig/lifestyle"},{"id":"6bcca02e-3360-45a5-b07c-b043f2f9f52b","name":"grocery_loyalty_card_customer_likelihood","literate":"Grocery loyalty card customer likelihood","description":"Modeled likelihood that the individual regularly uses three or more grocery-store loyalty or rewards cards.","category":"fig/lifestyle"},{"id":"cac425e8-73c9-48b3-943d-0b6d2c27729b","name":"grocery_store_app_user_likelihood","literate":"Grocery store app user likelihood","description":"Modeled likelihood that the household has grocery apps installed and uses them weekly for at least four shopping activities.","category":"fig/lifestyle"},{"id":"e25da745-45ea-4ac8-8bea-c0a09db99d4b","name":"grocery_store_frequenter_likelihood","literate":"Grocery store frequenter likelihood","description":"Modeled likelihood that household members shop in person at a grocery store every few days or more often.","category":"fig/lifestyle"},{"id":"441ec27f-fb3f-47f8-86fc-3f8e9b952007","name":"grubhub_dining_enthusiast_likelihood","literate":"Grubhub dining enthusiast likelihood","description":"Modeled likelihood that the household uses Grubhub at least every few months.","category":"fig/lifestyle"},{"id":"fa161753-8aa4-4355-8d4f-4f5c78d86658","name":"gym_member_likelihood","literate":"Gym member likelihood","description":"Ranks an individual's likelihood to belong to a gym, modeled based on whether the person or household members have an active gym membership.","category":"fig/lifestyle"},{"id":"51d3df2e-3d93-4c2a-a5c4-688d6fae7b13","name":"hair_color_purchaser_blonde_likelihood","literate":"Hair color purchaser blonde likelihood","description":"Modeled likelihood that a household member colors their hair blonde at home every three to four months.","category":"fig/lifestyle"},{"id":"cd353c7c-de27-458e-b1be-3efffb27165c","name":"hair_color_purchaser_brown_likelihood","literate":"Hair color purchaser brown likelihood","description":"Modeled likelihood that a household member colors their hair brown at home every three to four months.","category":"fig/lifestyle"},{"id":"df1a8d81-4852-49a9-b3c1-7a5a110228dd","name":"hair_color_purchaser_likelihood","literate":"Hair color purchaser likelihood","description":"Ranks an individual's likelihood to regularly color their hair at home, including specific color preferences such as blonde, brown, or red.","category":"fig/lifestyle"},{"id":"f15433bf-547f-4389-89b7-8fec046d4587","name":"hair_color_purchaser_red_likelihood","literate":"Hair color purchaser red likelihood","description":"Modeled likelihood that a household member colors their hair red at home every three to four months.","category":"fig/lifestyle"},{"id":"5d351d13-98b0-4cf1-8269-9dec73370aaa","name":"hard_cider_enthusiast_likelihood","literate":"Hard cider enthusiast likelihood","description":"Modeled likelihood that a household member drinks hard cider at least every few weeks.","category":"fig/lifestyle"},{"id":"9ba53ebe-a584-44d9-9d28-3ba3559abf66","name":"hard_lemonade_drinker_likelihood","literate":"Hard lemonade drinker likelihood","description":"Modeled likelihood that a household member drinks hard lemonade at least every few weeks.","category":"fig/lifestyle"},{"id":"78b3d3ea-4bb9-4517-8bd1-1c22bd1a4f93","name":"hard_seltzer_enthusiast_likelihood","literate":"Hard seltzer enthusiast likelihood","description":"Modeled likelihood that a household member drinks hard seltzer at least one day a week.","category":"fig/lifestyle"},{"id":"c11483cd-d19a-4d13-8f0f-e175c85fdce0","name":"hard_tea_drinker_likelihood","literate":"Hard tea drinker likelihood","description":"Modeled likelihood that a household member drinks hard tea at least every few weeks.","category":"fig/lifestyle"},{"id":"145296ec-a3d4-47ad-b6f0-85e968d0ab8a","name":"has_auto_loan","literate":"Has auto loan","description":"Indicates whether an individual has an auto loan.","category":"fig/financial"},{"id":"1262f4d5-0bf6-48dd-b22b-b67350bfd1e5","name":"has_banking_activity","literate":"Has banking activity","description":"Indicates whether an individual is active with banking, credit, or other financial services.","category":"fig/financial"},{"id":"8b20a7f3-0e4b-46ec-8a31-6d0643a8f778","name":"has_club_or_continuity_purchase_in_last_24_months","literate":"Has club or continuity purchase in last 24 months","description":"Indicates whether an individual made a club or subscription purchase within the last 24 months.","category":"fig/lifestyle"},{"id":"b54e047d-a4c4-4b4c-b208-2981bd3ef177","name":"has_educational_loan","literate":"Has educational loan","description":"Indicates the presence of a student loan or other credit used for educational purposes.","category":"fig/financial"},{"id":"e6e5af31-d090-47fb-a0f6-068e3d160064","name":"has_financial_services_installment_loan","literate":"Has financial services installment loan","description":"Indicates whether an individual has a financial services installment loan.","category":"fig/financial"},{"id":"aa6363d1-e011-4f18-9be6-26110cca14cb","name":"has_home_equity_loan","literate":"Has home equity loan","description":"Indicates whether an individual has a home equity loan. A home equity loan allows borrowing a lump sum against home equity, repaid monthly at a fixed interest rate.","category":"fig/financial"},{"id":"9829609c-171f-4314-9dec-dbe8a2773d81","name":"has_home_mortgage","literate":"Has home mortgage","description":"Indicates whether the individual has a home mortgage.","category":"fig/financial"},{"id":"94767a1a-f2ec-4686-a2d7-a9bbe879c640","name":"has_major_network_credit_card","literate":"Has major network credit card","description":"Indicates whether an individual has a Visa, Mastercard, or American Express credit card.","category":"fig/financial"},{"id":"573c1ead-3a83-4d1c-bf10-dac0b6402807","name":"has_membership_warehouse_credit_card","literate":"Has membership warehouse credit card","description":"Indicates whether an individual uses a credit card affiliated with a warehouse club (e.g., Costco, Sam's Club).","category":"fig/financial"},{"id":"8de3ad77-6d61-4dce-a6be-0f2686018f85","name":"has_other_financial_activity","literate":"Has other financial activity","description":"Indicates whether an individual has activity related to credit, financial services, or insurance outside of standard categories.","category":"fig/financial"},{"id":"0ecda0f4-b445-4ff1-852e-75d0db66da2a","name":"has_refinanced_installment_loan","literate":"Has refinanced installment loan","description":"Indicates whether an individual has refinanced an installment loan.","category":"fig/financial"},{"id":"e116184b-b1e5-450d-acc5-e65ede0eee95","name":"has_store_or_specialty_card","literate":"Has store or specialty card","description":"Indicates whether an individual has a store-branded or specialty credit card, covering categories such as department stores, grocery, travel and entertainment, electronics, sporting goods, furniture, home improvement, apparel, and warehouse clubs.","category":"fig/financial"},{"id":"c801c0d3-6c83-460a-9393-d4c1244e2129","name":"has_used_catalog_showroom_credit_card","literate":"Has used catalog showroom credit card","description":"Indicates whether an individual has used a catalog showroom credit card. A catalog showroom credit card is a type of store-specific credit used at retailers that display goods in a showroom for customers to select from a catalog.","category":"fig/financial"},{"id":"61107a3c-8bf2-4ab6-9a3e-c6bd44e5fe55","name":"has_used_finance_company_credit_card","literate":"Has used finance company credit card","description":"Indicates whether an individual has used a credit card issued by a finance company (non-bank lender that provides credit cards, personal loans, or auto financing).","category":"fig/financial"},{"id":"8aed30cf-f44f-488c-ac0c-c31916431089","name":"has_used_oil_or_gas_credit_card","literate":"Has used oil or gas credit card","description":"Indicates if an individual has used an oil or gas credit card for a transaction.","category":"fig/financial"},{"id":"f6d1feeb-eef8-4905-afa9-4ef82f5f52ba","name":"has_utilized_other_credit_or_leasing","literate":"Has utilized other credit or leasing","description":"Indicates whether an individual uses credit or leasing services other than auto loans, home mortgages, installment loans, or standard credit cards.","category":"fig/financial"},{"id":"e550cc0b-d50c-423f-8fdc-bf914428c713","name":"health_and_wellness_purchase_recency","literate":"Health and wellness purchase recency","description":"Months since the household's last purchase in the health and wellness category.","category":"fig/lifestyle"},{"id":"221b27b6-db88-433e-bf79-467e95ebce63","name":"health_and_wellness_spending_quintile","literate":"Health and wellness spending quintile","description":"Quintile of individual spend on health and wellness products.","category":"fig/lifestyle"},{"id":"75b7d55d-b8cc-43cb-86e8-259371e123eb","name":"health_for_life_donor_engagement_intensity","literate":"Health for life donor engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for donations to medical causes spanning any age or life stage.","category":"fig/engagement"},{"id":"508e3a95-3e1d-43be-a3ae-3423f2327d6a","name":"health_insurance_through_labor_union_likelihood","literate":"Health insurance through labor union likelihood","description":"Ranks an individual's likelihood of being covered by health insurance obtained through a labor union.","category":"fig/financial"},{"id":"3536e010-199f-42c5-bce2-613f8e14b332","name":"healthy_cereals_purchaser_likelihood","literate":"Healthy cereals purchaser likelihood","description":"Modeled likelihood that the household weekly purchases cereals marketed as high-protein, vitamin-enriched, or whole-grain.","category":"fig/lifestyle"},{"id":"d8ba21e0-6efc-4de0-8726-001504e07c52","name":"healthy_diet_likelihood","literate":"Healthy diet likelihood","description":"Ranks an individual's likelihood to follow a healthy diet, modeled based on whether household members are interested in diet and weight loss and buy diet or low-calorie foods weekly or more.","category":"fig/lifestyle"},{"id":"73bc8e0b-a968-4b70-9a1b-2ac52d3c8721","name":"heavy_cleaner_likelihood","literate":"Heavy cleaner likelihood","description":"Ranks an individual's likelihood to be a heavy cleaner, modeled based on whether cleaning products are used daily in the home.","category":"fig/lifestyle"},{"id":"d471662d-e62c-4950-b3ab-439bcb5355d1","name":"heavy_coupon_user_likelihood","literate":"Heavy coupon user likelihood","description":"Modeled likelihood that the household redeemed 11+ coupons last month and uses coupons at least weekly.","category":"fig/lifestyle"},{"id":"f96a1ac8-22b6-4c4c-8dcf-d572473407e2","name":"heavy_fiber_focused_food_buyer_likelihood","literate":"Heavy fiber focused food buyer likelihood","description":"Modeled likelihood that the household nearly always purchases high-fiber foods.","category":"fig/lifestyle"},{"id":"a9763c4f-7e96-42f5-8556-e9a909f2b3cb","name":"heavy_gluten_free_food_buyer_likelihood","literate":"Heavy gluten free food buyer likelihood","description":"Modeled likelihood that the household nearly always purchases gluten-free foods.","category":"fig/lifestyle"},{"id":"49ce342d-40af-4973-acab-2b62f989987f","name":"heavy_low_fat_food_buyer_likelihood","literate":"Heavy low fat food buyer likelihood","description":"Modeled likelihood that the household nearly always purchases low-fat foods.","category":"fig/lifestyle"},{"id":"28fa4f1e-1778-4939-96ee-23e8f3ef6349","name":"high_dollar_belief_causes_donor_likelihood","literate":"High dollar belief causes donor likelihood","description":"Ranks an individual's likelihood to donate $500 or more annually to religious causes.","category":"fig/civic"},{"id":"c0b6a3f6-d63e-443f-a803-3463b0e8548e","name":"high_dollar_other_causes_non_religious_donor_likelihood","literate":"High dollar other causes non religious donor likelihood","description":"Ranks an individual's likelihood to donate $500 or more annually to non-religious charitable causes.","category":"fig/civic"},{"id":"a25ee34e-36da-4174-8ba1-4769710ea816","name":"high_end_formal_and_casual_apparel_engagement_intensity","literate":"High end formal and casual apparel engagement intensity","description":"Cross-tab of an individual's high-end formal and casual apparel spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"734ac075-b415-4ae2-96d2-46a990df1b53","name":"high_end_mattress_purchaser_likelihood","literate":"High end mattress purchaser likelihood","description":"Modeled likelihood that the household plans to buy a new mattress costing more than $1,000 in the next 12 months.","category":"fig/lifestyle"},{"id":"0086ab7c-a61e-4b58-bb4b-12b35b686e61","name":"high_end_shopper_likelihood","literate":"High end shopper likelihood","description":"Ranks an individual's likelihood to shop in high-end stores, modeled based on whether the person wears brand-name clothing, values trendy styles, or shops at high-end stores.","category":"fig/lifestyle"},{"id":"56fc24f8-7cc8-43eb-a85a-25d57fbe39ed","name":"high_price_apparel_purchase_recency","literate":"High price apparel purchase recency","description":"Indicates how recently an individual purchased high-price men's or women's formal and casualwear.","category":"fig/lifestyle"},{"id":"886d9870-07b4-4bfe-9224-5e95e4c00bc1","name":"high_price_apparel_spending_quintile","literate":"High price apparel spending quintile","description":"Ranks an individual into five tiers based on spending on high-price men's and women's formal and casual apparel.","category":"fig/lifestyle"},{"id":"87d33bf7-dd8d-4328-b645-9d2b9d0821da","name":"high_price_female_apparel_accessories_engagement_intensity","literate":"High price female apparel accessories engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for women's apparel and accessories, restricted to purchases where the 12-month average spend is $150 or more.","category":"fig/engagement"},{"id":"43ef355b-3d9d-41c4-9910-435c98067a36","name":"high_price_female_apparel_accessories_spending_quintile","literate":"High price female apparel accessories spending quintile","description":"Ranks an individual into five tiers based on spending on high-price female apparel and accessories.","category":"fig/lifestyle"},{"id":"34855bc5-5990-467d-8adc-9a0c45c1b77e","name":"high_price_female_apparel_and_accessories_recency","literate":"High price female apparel and accessories recency","description":"Indicates how recently an individual purchased high price female apparel or accessories.","category":"fig/lifestyle"},{"id":"9e7f5c2f-36e1-4bf2-aff7-bfae3131cc90","name":"high_price_home_decor_engagement_intensity","literate":"High price home decor engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for home decor, restricted to purchases where the 12-month average spend is $175 or more.","category":"fig/engagement"},{"id":"8dfdd759-fe3a-4750-ba26-39d17a30b556","name":"high_price_home_decor_purchase_recency","literate":"High price home decor purchase recency","description":"Indicates how recently an individual purchased an item in the High price Home Décor category.","category":"fig/lifestyle"},{"id":"7fa2521c-c33a-47f6-aa83-4591d48aa4e4","name":"high_price_home_decor_spending_quintile","literate":"High price home decor spending quintile","description":"Quintile of individual spend on high-ticket home decor, with the top tiers averaging $175+ over 12 months.","category":"fig/lifestyle"},{"id":"071235fb-033d-4c26-98fb-734fb0979c47","name":"hobbies_and_crafts_interest","literate":"Hobbies and crafts interest","description":"Flags households with a self-reported hobbies-and-crafts interest.","category":"fig/lifestyle"},{"id":"d7b23261-a6b4-417f-9c0b-5e7b3d1eda55","name":"hobby_interest","literate":"Hobby interest","description":"Indicates whether someone in the household has any reported hobby. This is a composite flag covering hobbies (e.g., baking, gardening, photography), sports (e.g., golf, fishing, cycling), travel (e.g., cruise, international, RV), music preferences, mail order activity, media and technology usage, investments and insurance, nutrition, pets, and other interests.","category":"fig/lifestyle"},{"id":"6d5f3b99-afed-4654-b5f9-d59e331c23c0","name":"hobby_or_collectibles_interest","literate":"Hobby or collectibles interest","description":"Flags households with a self-reported hobby or collectibles interest.","category":"fig/lifestyle"},{"id":"9ac183b4-a05a-4a0d-859e-17e96ccbc121","name":"hobby_purchase_recency","literate":"Hobby purchase recency","description":"Indicates how recently an individual purchased items across hobby-related spending categories, including indoor media and collecting (music, magazines, coins, investments) and traditional domestic hobbies (needlework, crafts, baking, puzzles).","category":"fig/lifestyle"},{"id":"4837273a-2427-4892-abf6-6dfc02383b60","name":"hobby_spending_quintile","literate":"Hobby spending quintile","description":"Ranks individuals into five tiers based on their average quintile score across hobby-related spending categories, including indoor media and collecting (music, magazines, coins, investments) and traditional domestic hobbies (needlework, crafts, baking, puzzles).","category":"fig/lifestyle"},{"id":"963781b8-64ec-45b8-8393-9fd60b3df40e","name":"hockey_enthusiast_likelihood","literate":"Hockey enthusiast likelihood","description":"Modeled likelihood that the household watches hockey at least every few weeks.","category":"fig/lifestyle"},{"id":"a369d012-4d62-4682-99e4-ce69f1e6155a","name":"home_and_fashion_trend_purchase_recency","literate":"Home and fashion trend purchase recency","description":"Months since the individual's last purchase in trend-driven home decor and fashion categories.","category":"fig/lifestyle"},{"id":"46bc203f-d69a-4181-b499-ae72d5eb2f70","name":"home_and_fashion_trend_spending_quintile","literate":"Home and fashion trend spending quintile","description":"Ranks individuals into five tiers based on spending on the latest trends in home decor and fashion.","category":"fig/lifestyle"},{"id":"dbd784df-a67f-4b85-be09-b7eb5c4fd64a","name":"home_buying_likelihood","literate":"Home buying likelihood","description":"Indicates an individual's likelihood to buy a house, condo, or apartment in the next 12 months.","category":"fig/financial"},{"id":"410e9158-1ea0-4fde-84ca-eabea0dd6dbc","name":"home_buying_or_financing_likelihood","literate":"Home buying or financing likelihood","description":"Indicates an individual's likelihood to buy a home or obtain a home loan in the next 12 months, covering plans to purchase a house, condo, or apartment as well as plans to obtain a new home mortgage.","category":"fig/property"},{"id":"bdc84d4a-1d4f-4e0f-8b6e-6a1b4907614e","name":"home_cleaning_new_product_seeker_likelihood","literate":"Home cleaning new product seeker likelihood","description":"Modeled likelihood that the individual has tried 3+ new home-cleaning products in the last 6 months and is an early adopter.","category":"fig/lifestyle"},{"id":"2247dae0-d0b6-493e-b1f8-54144405449b","name":"home_decor_engagement_intensity","literate":"Home decor engagement intensity","description":"Cross-tab of an individual's home-decor spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"75726f65-f247-4543-a99f-3e1ca8956dbc","name":"home_decor_purchase_recency","literate":"Home decor purchase recency","description":"Months since the individual's last home-decor purchase.","category":"fig/lifestyle"},{"id":"ad2c325c-24cb-4214-8db6-e72678bc7dfb","name":"home_decor_spending_quintile","literate":"Home decor spending quintile","description":"Ranks an individual into five tiers based on the average amount spent in the home decor category.","category":"fig/lifestyle"},{"id":"d4c0efb9-9282-4df0-a968-ccbc9dddaf06","name":"home_delivery_preference_recency","literate":"Home delivery preference recency","description":"Months since the individual's last observed purchase in the daily delivery deal category (food, magazines, books, home decor, apparel).","category":"fig/lifestyle"},{"id":"923e4164-bfb4-4fa9-9278-53e9771518a0","name":"home_delivery_shopper_engagement_intensity","literate":"Home delivery shopper engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for home-delivered purchases across food, magazines, books, home decor, and apparel.","category":"fig/engagement"},{"id":"bc79783b-3e1c-4540-b0c0-28806f76bf79","name":"home_entertainer_likelihood","literate":"Home entertainer likelihood","description":"Modeled likelihood that the individual regularly hosts friends or family at home, including holiday gatherings.","category":"fig/lifestyle"},{"id":"7d7cc6fc-925f-452c-89e1-ce3ffa3bf32b","name":"home_financing_likelihood","literate":"Home financing likelihood","description":"Indicates an individual's likelihood to obtain a home mortgage in the next 12 months.","category":"fig/financial"},{"id":"11865b66-82d9-4782-b0fa-943d47141356","name":"home_gym_owner_likelihood","literate":"Home gym owner likelihood","description":"Modeled likelihood that the household owns at least one aerobic machine and at least one strength-training machine for home use.","category":"fig/lifestyle"},{"id":"1e0560ca-3961-424a-8756-5b6b962f076c","name":"home_maintenance_and_hunting_spending_quintile","literate":"Home maintenance and hunting spending quintile","description":"Quintile of household spend on home-maintenance and hunting products, among households reporting interest in both categories.","category":"fig/lifestyle"},{"id":"6544d612-b69e-4d8e-afeb-2ec588f3d1b5","name":"home_market_value","literate":"Home market value","description":"Modeled market value of the property in dollars, blending tax-roll records, assessor data, and demographic-geographic features.","category":"fig/property"},{"id":"772dbfe1-a74d-4ffa-9943-f5fbac27e915","name":"home_market_value_change_date","literate":"Home market value change date","description":"Indicates the date of a change in an individual's home market value (see Home market value change direction).","category":"fig/life_event"},{"id":"ff6237e6-16d4-4af0-bb30-7640a205db23","name":"home_market_value_change_direction","literate":"Home market value change direction","description":"Direction of the most recent change in the individual's estimated home market value (up or down; see Home market value).","category":"fig/life_event"},{"id":"ff67c25b-065e-4db1-ae82-169a43d82c4b","name":"home_office_supply_credit_card_transaction","literate":"Home office supply credit card transaction","description":"Indicates whether an individual has made a purchase with a credit card at a home or office supply store.","category":"fig/financial"},{"id":"af60df4b-8c8d-427c-84c7-cb9b3ac30d66","name":"home_office_type","literate":"Home office type","description":"Classifies any home-office or small-office presence at the property address (e.g., none, home office, small office).","category":"fig/property"},{"id":"659d0b86-a2e1-43cb-be7e-092117e652dc","name":"home_owner_or_renter_derivation","literate":"Home owner or renter derivation","description":"Vendor-derived owner/renter flag for the household at the address. Duplicates `home_ownership_status`; consider deprecating one.","category":"fig/property"},{"id":"d979f115-a720-4abe-8e8c-9b2fd2fd3fed","name":"home_owner_relocation_likelihood","literate":"Home owner relocation likelihood","description":"Ranks a homeowner's likelihood of relocating within the next 2-4 months.","category":"fig/life_event"},{"id":"3cfe8ccc-df45-45e0-933a-c33d3ffd28cf","name":"home_ownership_status","literate":"Home ownership status","description":"Owner-versus-renter status for the household at the address (owner, renter, or unknown), not a probability. Near-duplicate of `home_owner_or_renter_derivation`.","category":"fig/property"},{"id":"5cc0fc56-aa2f-45cf-b115-8c6a6583fd57","name":"home_remodeler_likelihood","literate":"Home remodeler likelihood","description":"Ranks an individual's likelihood to do home remodeling projects, modeled based on whether the household plans any room renovations in the next 12 months.","category":"fig/lifestyle"},{"id":"c80a3f48-be0e-419b-a9ff-7d233e9d4c45","name":"home_renovation_project_recency","literate":"Home renovation project recency","description":"Months since the household's most recent home-renovation activity, including planning, tool, or supply purchases.","category":"fig/lifestyle"},{"id":"6b3ddca3-6d52-46fe-9022-32bdc684bd6b","name":"home_renovation_spending_quintile","literate":"Home renovation spending quintile","description":"Quintile of household spend on home-renovation supplies, tools, and decor.","category":"fig/lifestyle"},{"id":"c7ed896b-47ae-4fda-91b1-f952ec7744de","name":"home_sale_year_month","literate":"Home sale year month","description":"Indicates the sale date of a property. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/property"},{"id":"f9518107-f783-4726-9254-0d903260831e","name":"home_security_system_purchase_likelihood","literate":"Home security system purchase likelihood","description":"Ranks an individual's likelihood to purchase a home security system, modeled based on whether the household plans to purchase a monitored home security system in the next 12 months.","category":"fig/lifestyle"},{"id":"40612fb9-46a5-4169-94e1-b54530a49fe9","name":"home_shopping_network_enthusiast_likelihood","literate":"Home shopping network enthusiast likelihood","description":"Ranks an individual's likelihood to frequently shop on the Home Shopping Network, modeled based on whether household members watch the Home Shopping Network (HSN) weekly or more frequently, and made 2 or more purchases in the last 12 months.","category":"fig/lifestyle"},{"id":"08a08e11-2d00-4f63-ac3c-2f64a71c7675","name":"home_structure_type","literate":"Home structure type","description":"Architectural style of the residence (e.g., Colonial, Ranch, Victorian, Cape Cod). Overlaps with `property_architectural_style`; consider deprecating one.","category":"fig/property"},{"id":"f46e5b10-07ad-41be-b7db-77e11c8d86b5","name":"home_study_courses_interest","literate":"Home study courses interest","description":"Indicates whether someone in the household has an interest in home study courses.","category":"fig/lifestyle"},{"id":"aca727b4-0c28-4105-94be-64f2ba86bcd8","name":"home_warranty_purchaser_likelihood","literate":"Home warranty purchaser likelihood","description":"Modeled likelihood that the individual currently holds a home-warranty plan, used as a proxy for purchase intent over the next 12 months.","category":"fig/lifestyle"},{"id":"b56e2de8-9f03-423c-a749-12993c26a8ea","name":"home_year_built","literate":"Home year built","description":"Four-digit year of original construction for the primary building on the parcel.","category":"fig/property"},{"id":"36d47682-0714-4db2-bbea-fc6c82a7beb7","name":"homestead_exemption_status","literate":"Homestead exemption status","description":"Indicates whether a property owner has qualified for a homeowner or homestead exemption. This is a tax benefit that reduces the taxable value of a primary residence.","category":"fig/property"},{"id":"708d8543-9b3a-4c90-bf0a-bf9d024efc2b","name":"hotel_loyalty_program_member_likelihood","literate":"Hotel loyalty program member likelihood","description":"Modeled likelihood that the individual belongs to a hotel loyalty program, given recent personal travel and hotel booking activity.","category":"fig/lifestyle"},{"id":"dfd18f11-c8e0-417c-9d86-f7bcc1750e4a","name":"household_education","literate":"Household education","description":"Indicates the highest education level attained by any adult member of the household.","category":"fig/demography"},{"id":"3ebef9fd-dacf-42b1-885e-e2110a51b3dc","name":"household_education_derivation","literate":"Household education derivation","description":"Indicates whether the household education level was directly sourced from a household member or inferred from postcode-level aggregates.","category":"fig/demography"},{"id":"138d031c-e073-40bc-8796-678fadbea553","name":"household_generation_count","literate":"Household generation count","description":"Counts the number of generations living within a household.","category":"fig/demography"},{"id":"a593867e-d7c3-45f0-9de6-2754fc21f2fc","name":"household_income","literate":"Household income","description":"Estimates a household's annual income based on modeled narrow-band and broad-band income ranges.","category":"fig/financial"},{"id":"ae53e4c1-9f8c-4ada-a7a0-c2f65ffde397","name":"household_income_change_date","literate":"Household income change date","description":"Indicates the date a change in an individual's income occurred (see Household income change direction).","category":"fig/life_event"},{"id":"b210c7b4-4f7f-40d5-a533-94be0e1b0b18","name":"household_income_change_direction","literate":"Household income change direction","description":"Direction of the most recent change in the individual's household income (up or down; see Household income).","category":"fig/life_event"},{"id":"06ee48f3-0dc5-49b6-a3bd-0508fc35871a","name":"household_lifestyle_count","literate":"Household lifestyle count","description":"Counts the total number of lifestyles present in a household.","category":"fig/lifestyle"},{"id":"722b7ce4-81cb-4ecb-b535-5029a34005e3","name":"household_marital_status_composition","literate":"Household marital status composition","description":"Indicates the mix of married and unmarried adults within a household (e.g., all married, all single, mixed).","category":"fig/demography"},{"id":"f17047ef-8ea8-4e69-863e-e073e52fe8a0","name":"household_marital_status_derivation","literate":"Household marital status derivation","description":"Indicates whether the household marital status composition was directly sourced or inferred from similar households.","category":"fig/demography"},{"id":"c6817ecc-f371-4792-bcc5-d6226d7d7144","name":"household_political_party_affiliation","literate":"Household political party affiliation","description":"Identifies the political party affiliation or affiliations within a household.","category":"fig/civic"},{"id":"6b2c7ab1-a839-47d0-853e-b32a95b30c03","name":"household_size","literate":"Household size","description":"Counts the number of persons in a household.","category":"fig/demography"},{"id":"f33afcfb-b680-413c-b0e4-bee3b7c87495","name":"household_size_derivation","literate":"Household size derivation","description":"Indicates whether the household size was directly sourced from household records or inferred from similar households.","category":"fig/demography"},{"id":"8e45ba1d-e955-4aaa-ad06-c62611d3b34e","name":"households_count","literate":"Households count","description":"Counts the total number of households in the surrounding postcode. A household includes all people occupying a housing unit as their usual place of residence, whether related (family) or not (nonfamily).","category":"fig/demography"},{"id":"058cb98a-a500-4654-8266-580ae28b302f","name":"households_with_children_count","literate":"Households with children count","description":"Counts the number of families in the surrounding postcode with own children of the householder under 18, summed across married-couple, male-householder, and female-householder family types.","category":"fig/demography"},{"id":"4705d433-dfd9-4477-83d9-cfc45b29ed5c","name":"housing_density","literate":"Housing density","description":"Estimates the number of housing units per square mile in the immediate area around an individual's address.","category":"fig/demography"},{"id":"494aac1c-9a09-413c-a0b8-7ddc2f0fbc17","name":"humanitarian_and_cultural_cause_donation_quintile","literate":"Humanitarian and cultural cause donation quintile","description":"Ranks an individual into five tiers based on the average dollar amount of donations made to humanitarian and cultural causes.","category":"fig/civic"},{"id":"aef5e725-444f-4405-b8ff-d31edfb9a208","name":"humanitarian_and_veteran_cause_support_recency","literate":"Humanitarian and veteran cause support recency","description":"Indicates how recently an individual's household has supported humanitarian efforts and veteran causes.","category":"fig/civic"},{"id":"f129806a-a7b7-47f1-8dec-a7519448385a","name":"humanitarian_and_veteran_support_donation_quintile","literate":"Humanitarian and veteran support donation quintile","description":"Ranks an individual into five tiers based on a household's relative donation amount to humanitarian and veteran support causes.","category":"fig/civic"},{"id":"1b2d33bf-a5b6-4ab1-877b-115d20c29026","name":"humanitarian_and_veteran_supporter_engagement_intensity","literate":"Humanitarian and veteran supporter engagement intensity","description":"Cross-tab of a household's spending quintile and recency band for donations to humanitarian and veteran-support causes.","category":"fig/engagement"},{"id":"470eba81-1770-421b-a758-f67f76af8a8f","name":"humanitarian_donor_engagement_intensity","literate":"Humanitarian donor engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for donations to national and local humanitarian causes within the U.S.","category":"fig/engagement"},{"id":"aec24975-8b2a-4d55-9253-e8f9b95435cc","name":"humanitarian_donor_interest","literate":"Humanitarian donor interest","description":"Indicates whether someone in the household has an interest in donating to humanitarian causes.","category":"fig/civic"},{"id":"b1b49e10-bda3-4a19-ae14-5f182334dea4","name":"hunting_or_shooting_interest","literate":"Hunting or shooting interest","description":"Flags households with a reported interest in hunting or shooting, covering big-game and general hunting activities.","category":"fig/lifestyle"},{"id":"ff74511b-fa4f-42c8-8f40-e6095eaaa10f","name":"hunting_shooting_interest","literate":"Hunting shooting interest","description":"Flags households with a reported hunting-and-shooting interest.","category":"fig/lifestyle"},{"id":"df8db9e8-02e8-47e7-bba6-6d6dc1088e1f","name":"hybrid_vehicle_purchase_likelihood","literate":"Hybrid vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a hybrid vehicle.","category":"fig/lifestyle"},{"id":"5f215b3c-7d76-4bbb-9a54-d5a1a2e39943","name":"hybrid_work_seeker_likelihood","literate":"Hybrid work seeker likelihood","description":"Modeled likelihood that the individual would request a hybrid work arrangement if offered the choice.","category":"fig/lifestyle"},{"id":"0328f917-ce59-484e-898c-0894c337aa87","name":"identity_theft_protection_purchaser_likelihood","literate":"Identity theft protection purchaser likelihood","description":"Ranks an individual's likelihood to have purchased an identity theft protection plan, modeled based on whether any household members currently use paid credit monitoring or paid identity theft protection services or paid identity theft insurance.","category":"fig/financial"},{"id":"8518aba9-93d5-49ab-ab28-c0371dea3190","name":"import_beer_enthusiast_likelihood","literate":"Import beer enthusiast likelihood","description":"Modeled likelihood that imported beer is the household's most-consumed beer type.","category":"fig/lifestyle"},{"id":"51c80e22-2d1a-4c75-aac0-b8ab6d9b06a2","name":"import_vehicle_purchase_likelihood","literate":"Import vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy an import vehicle.","category":"fig/lifestyle"},{"id":"1d5c461a-b78a-4430-b420-471358225988","name":"improvement_assessed_market_value","literate":"Improvement assessed market value","description":"Assessor's market-value estimate of the parcel's improvements (buildings and structures) used for tax purposes. Overlaps with `property_assessed_improvement_value` and `property_improvements_assessed_value`; consider consolidating.","category":"fig/property"},{"id":"e37d1369-945b-4f29-b5ff-4b49c09925a1","name":"impulse_purchaser_likelihood","literate":"Impulse purchaser likelihood","description":"Modeled likelihood that 50% or more of the individual's in-store household purchases are unplanned.","category":"fig/lifestyle"},{"id":"afc85129-bdd7-4aa0-b32e-b4b6a32280ee","name":"income_compared_to_county_average","literate":"Income compared to county average","description":"Measures how a household's estimated income compares to the average income for its county, expressed as the percentage above or below the county average. For example, a value of 25 means a household's income is 25% above average.","category":"fig/financial"},{"id":"fa31e342-928a-45fd-86a4-d94be47ab541","name":"income_derivation","literate":"Income derivation","description":"Indicates the source and methodology used to derive a household's income estimate (e.g., observed records, modeled, geographic average).","category":"fig/financial"},{"id":"f2a1e3d9-90f9-4c3c-a398-cf56d17d4b9f","name":"income_modeled_without_protected_class_data","literate":"Income modeled without protected class data","description":"Indicates the annual income for a household, modeled without using protected class data (e.g., age, gender).","category":"fig/financial"},{"id":"750fe040-1853-46db-9657-9a22e7363468","name":"income_tier_derivation","literate":"Income tier derivation","description":"Indicates the type of information used to assign a household's income range.","category":"fig/financial"},{"id":"d218e505-e59b-46ec-93f8-bfeb37e0d83e","name":"independent_voter_likelihood","literate":"Independent voter likelihood","description":"Ranks an individual's likelihood to vote based on specific issues rather than party affiliation.","category":"fig/civic"},{"id":"147248dc-69a8-464b-a4a4-afbe68d18eed","name":"individual_credit_activity_in_household","literate":"Individual credit activity in household","description":"Indicates whether an individual within a household has credit activity.","category":"fig/financial"},{"id":"69c43d32-2d98-46c1-a6ea-b76c6aa4503b","name":"individual_marital_status","literate":"Individual marital status","description":"Estimates an individual's marital status as married or single, using declared records and household-derived signals.","category":"fig/demography"},{"id":"23369af6-e515-435f-a34b-d7a03abab848","name":"individual_marital_status_indicator","literate":"Individual marital status indicator","description":"Indicates an individual's marital status as married or single. A household marital status describes the marital composition of everyone at the address (e.g., at least 1 married), while this attribute describes that specific person's own status. They can diverge when, say, a single adult child lives with married parents.","category":"fig/demography"},{"id":"3ca6d97f-65c6-4b9c-b025-74ed442319c5","name":"individual_record_marketing_suitability","literate":"Individual record marketing suitability","description":"Indicates the quality of an individual's record for direct mail or telephone marketing.","category":"fig/reachability"},{"id":"01f7ca2c-bd15-4cbb-8d0e-15376e7d6cd8","name":"individual_s_title","literate":"Individual’s title","description":"Records an individual's form of address (e.g., Mr, Ms, Dr).","category":"fig/demography"},{"id":"0b3ae905-ec52-4b1a-84ac-8102f642a95d","name":"indoor_hobbies_purchase_recency","literate":"Indoor hobbies purchase recency","description":"Indicates how recently an individual purchased items for indoor media and collecting categories, including music, radio, magazines, books, TV and movies, coins, antiques, and investments.","category":"fig/lifestyle"},{"id":"36559b77-3332-4a0f-b084-4da8599563e0","name":"indoor_hobbies_spending_quintile","literate":"Indoor hobbies spending quintile","description":"Ranks individuals into five tiers based on their spending on indoor media and collecting categories, including music, radio, magazines, books, TV and movies, coins, antiques, and investments.","category":"fig/lifestyle"},{"id":"f36bc1a0-41bd-45d8-a4b0-6093fd233d25","name":"indoor_hobby_catalog_engagement_intensity","literate":"Indoor hobby catalog engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for catalog purchases tied to indoor hobbies (music, reading, movies, collecting).","category":"fig/engagement"},{"id":"71eba42f-9cfd-4e78-8c9d-c8d61bb95c35","name":"inflation_indexed_consumer_likelihood","literate":"Inflation indexed consumer likelihood","description":"Ranks an individual's likelihood of changing spending behavior in response to inflation, such as switching to store brands or cutting discretionary purchases.","category":"fig/financial"},{"id":"2a906de3-e340-4323-9223-79b035f51a5a","name":"insomnia_likelihood","literate":"Insomnia likelihood","description":"Modeled likelihood that the individual has self-reported insomnia.","category":"fig/lifestyle"},{"id":"87d8fa4b-fdde-4d90-9401-afc7f96e627d","name":"instagram_interest","literate":"Instagram interest","description":"Flags households with a self-reported interest in Instagram.","category":"fig/lifestyle"},{"id":"d6c6ad89-bb50-4854-ae71-5c4bec79f6f2","name":"instagram_purchaser_likelihood","literate":"Instagram purchaser likelihood","description":"Modeled likelihood that the household made one or more Instagram purchases in the last 12 months.","category":"fig/lifestyle"},{"id":"ef1f507c-d758-4b0f-8f8f-4d2a5a78b1d0","name":"instagram_user_likelihood","literate":"Instagram user likelihood","description":"Modeled likelihood that the individual uses Instagram 11+ times per week.","category":"fig/lifestyle"},{"id":"14bd0998-19e3-4507-ba76-94fb60919524","name":"installment_home_equity_loan_origination_date","literate":"Installment home equity loan origination date","description":"Indicates the origination year and month of an individual's installment home equity loan.","category":"fig/financial"},{"id":"8ecbddab-bc49-4d05-a017-4c6f279bad58","name":"insurance_for_loan_products_purchaser_likelihood","literate":"Insurance for loan products purchaser likelihood","description":"Ranks an individual's likelihood of purchasing loan or payment protection insurance alongside a personal or auto loan.","category":"fig/financial"},{"id":"eaa263ff-a31a-449a-b35e-abbe68c4047a","name":"insurance_purchase_interest","literate":"Insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing insurance.","category":"fig/financial"},{"id":"3bafa3be-fd01-4bd2-9c5a-e205e1989eb6","name":"insurance_purchaser_likelihood","literate":"Insurance purchaser likelihood","description":"Ranks an individual's likelihood of purchasing pet insurance.","category":"fig/financial"},{"id":"52708bde-7504-4121-9eac-aa4cce6f9a20","name":"insurance_switcher_likelihood","literate":"Insurance switcher likelihood","description":"Ranks an individual's likelihood of switching home or auto insurance providers within the next six months.","category":"fig/financial"},{"id":"78eb5d94-1ee7-4e54-a2ac-aac0c89e32cc","name":"intend_to_purchase_5g_service_likelihood","literate":"Intend to purchase 5g service likelihood","description":"Modeled likelihood that the household intends to purchase 5G mobile service in the next 12 months.","category":"fig/lifestyle"},{"id":"78e2c91b-45ce-43d2-be5a-66f33f755fbf","name":"interest_checking_preference_likelihood","literate":"Interest checking preference likelihood","description":"Ranks an individual's likelihood of weighting interest-bearing checking accounts heavily when choosing a financial institution.","category":"fig/financial"},{"id":"48c73921-183c-4b1b-8f24-ffffff579fa8","name":"interest_in_sports","literate":"Interest in sports","description":"Flags households with a self-reported interest in playing sports.","category":"fig/lifestyle"},{"id":"77bcea04-7a9f-48ee-8172-8627c7214f3d","name":"interior_decorating_books_interest","literate":"Interior decorating books interest","description":"Flags households with a self-reported interest in interior-decorating books.","category":"fig/lifestyle"},{"id":"1981d925-095b-4ed9-a11f-6b2f14d4137f","name":"intermittent_faster_likelihood","literate":"Intermittent faster likelihood","description":"Ranks an individual's likelihood of being an intermittent faster, modeled based on whether any household members regularly plan their meals to follow intermittent fasting.","category":"fig/lifestyle"},{"id":"87a39c6a-00ca-4b32-afd7-888bdecd95b9","name":"international_travel_interest","literate":"International travel interest","description":"Flags households with a self-reported international-travel interest.","category":"fig/lifestyle"},{"id":"4c80ccfe-83f7-4bda-abd7-74a7b0b413a5","name":"international_traveler_likelihood","literate":"International traveler likelihood","description":"Modeled likelihood that the individual travels internationally.","category":"fig/lifestyle"},{"id":"6334e17e-2c2e-4273-9dba-9e38c4a15338","name":"international_wireless_or_landline_customer_likelihood","literate":"International wireless or landline customer likelihood","description":"Modeled likelihood that the household makes international phone calls outside the United States.","category":"fig/lifestyle"},{"id":"e0bfc907-8f7e-4a15-91ff-5fbb76adcd3c","name":"internet_5g_cable_switcher_likelihood","literate":"Internet 5g cable switcher likelihood","description":"Modeled likelihood that the household currently uses 5G for home internet, treated as a proxy for cable-to-5G switching.","category":"fig/lifestyle"},{"id":"8e1bce6e-81ee-4b55-b089-4e876fed29da","name":"internet_all_the_time_consumer_likelihood","literate":"Internet all the time consumer likelihood","description":"Modeled likelihood that the individual is heavily reliant on always-on internet access and prioritizes unlimited mobile data.","category":"fig/lifestyle"},{"id":"e655e9f3-ac26-43ee-b4be-09b56026738c","name":"internet_connected_fitness_user_likelihood","literate":"Internet connected fitness user likelihood","description":"Ranks an individual's likelihood to use internet connected fitness products, modeled based on whether any household members subscribe to a paid fitness program for home workouts, or do any home exercise machines (treadmill, stationary bicycle or bike trainers, elliptical trainer, stair-stepper, rowing machine, weight machine, other large fitness equipment) connect to the internet through a paid subscription (e.g., for live access, for streaming workout programs, for connecting/sharing stats to social media).","category":"fig/lifestyle"},{"id":"353feaa7-4c94-4960-809f-fa672273bff5","name":"internet_research_preference_likelihood","literate":"Internet research preference likelihood","description":"Modeled likelihood that the individual prefers researching products and information through company websites, forums, and online searches.","category":"fig/lifestyle"},{"id":"398617d1-7721-4427-8e68-77d61e1785f3","name":"internet_service_switcher_likelihood","literate":"Internet service switcher likelihood","description":"Modeled likelihood that the individual switched internet providers in the last 12 months or expects to switch with an upcoming move.","category":"fig/lifestyle"},{"id":"9ca4f4cd-5aec-4ef5-bbfc-0803936a31c9","name":"intimate_apparel_spending_quintile","literate":"Intimate apparel spending quintile","description":"Ranks an individual into five tiers based on spending on intimate apparel and undergarments.","category":"fig/lifestyle"},{"id":"9a8557f0-ca07-40f1-a46e-144d07ad845b","name":"intimate_apparel_undergarments_engagement_intensity","literate":"Intimate apparel undergarments engagement intensity","description":"Cross-tab of an individual's intimate-apparel and undergarments spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"9d997f98-9116-4701-86e5-3f95cea2c056","name":"intimate_apparel_undergarments_purchase_recency","literate":"Intimate apparel undergarments purchase recency","description":"Indicates how recently an individual purchased an item in the intimate apparel and undergarments category.","category":"fig/lifestyle"},{"id":"31a88d05-60ec-46fc-ab0a-d084d2d12568","name":"investment_broker_user_likelihood","literate":"Investment broker user likelihood","description":"Ranks an individual's likelihood of currently using an investment broker.","category":"fig/financial"},{"id":"311e6741-7f66-45ef-8993-ae01008c42ea","name":"investment_interest","literate":"Investment interest","description":"Indicates whether someone in the household has an interest in making investments.","category":"fig/financial"},{"id":"d84fd0d0-b58a-4619-bcd1-e07cd15df814","name":"investment_resources_amount","literate":"Investment resources amount","description":"Estimates a household's total financial investment amount, including stocks, bonds, and other non-liquid assets.","category":"fig/financial"},{"id":"694c9f13-510d-49b8-9307-482e51d7778b","name":"is_affluent_childless_couple","literate":"Is affluent childless couple","description":"Indicates whether a household contains a dual-income couple without children and higher-than-average discretionary income.","category":"fig/demography"},{"id":"b1d4ea41-fdf9-4c85-a8aa-669a8d6d2a7d","name":"is_baby_boomer","literate":"Is baby boomer","description":"Indicates whether a household contains an adult from the Baby Boomer generation (born 1946 to 1964).","category":"fig/demography"},{"id":"f0faf4b2-4bba-498d-bc80-1537dd63097e","name":"is_business_owned","literate":"Is business owned","description":"Flag for parcels whose owner of record is a business entity (corporation, LLC, partnership) rather than an individual.","category":"fig/property"},{"id":"812429d5-7452-4845-843f-28d61c2c47c6","name":"is_charitable_donor_within_past_12_mos","literate":"Is charitable donor within past 12 mos","description":"Indicates whether an individual has made a charitable donation in the last 12 months.","category":"fig/civic"},{"id":"e9210eb5-0310-4620-88e9-0f777128f51f","name":"is_gen_x","literate":"Is gen x","description":"Indicates whether a household contains an adult from the Generation X cohort (born 1965 to 1980).","category":"fig/demography"},{"id":"4bcc349d-57e3-47b1-9c1a-5004802f01c1","name":"is_married_with_children","literate":"Is married with children","description":"Indicates whether a household is composed of a married couple with children present.","category":"fig/demography"},{"id":"04b906f0-8109-422c-818d-1898eafe4222","name":"is_millennial","literate":"Is millennial","description":"Indicates whether a household contains an adult from the Millennial generation.","category":"fig/demography"},{"id":"23b630f1-220a-454b-a497-b6121979369e","name":"is_millennial_born_1981_to_1990","literate":"Is millennial born 1981 to 1990","description":"Indicates whether a household contains an adult born between 1981 and 1990 (older Millennial sub-cohort).","category":"fig/demography"},{"id":"11a9250c-b2e0-4438-9467-13f92f607851","name":"is_millennial_born_1991_to_2002","literate":"Is millennial born 1991 to 2002","description":"Indicates whether a household contains an adult born between 1991 and 2002 (younger Millennial sub-cohort).","category":"fig/demography"},{"id":"ca95e979-6808-4382-9989-dc122218e955","name":"is_millennial_living_with_parents","literate":"Is millennial living with parents","description":"Indicates whether a household contains a Millennial-generation adult living with their parents.","category":"fig/demography"},{"id":"9177b24a-e7bd-4dd3-b0b3-1c0d54f72042","name":"is_multi_entity_delivery_point","literate":"Is multi entity delivery point","description":"Identifies whether a single delivery point serves multiple separate entities, such as multiple businesses or families. For example, TRUE indicates the delivery point is a drop site serving multiple entities.","category":"fig/property"},{"id":"6e89e7f6-e0ec-447e-b5b2-3c4e01af01e8","name":"is_recently_married_millennial","literate":"Is recently married millennial","description":"Indicates whether a household contains a recently married adult from the Millennial generation.","category":"fig/demography"},{"id":"9704835d-c8ed-4362-9935-866508de3572","name":"is_residential_property","literate":"Is residential property","description":"Flag for parcels with a residential use code on the tax roll (excludes commercial, industrial, and vacant land).","category":"fig/property"},{"id":"2de96756-22fc-466a-9a7c-af685a049303","name":"is_unmarried_millennial","literate":"Is unmarried millennial","description":"Indicates whether a household contains an unmarried adult from the Millennial generation.","category":"fig/demography"},{"id":"b3484be3-541d-4830-96e0-fd27675a2104","name":"italian_dining_enthusiast_likelihood","literate":"Italian dining enthusiast likelihood","description":"Modeled likelihood that the household orders Italian food at least four times per month.","category":"fig/lifestyle"},{"id":"d7e80103-a97c-48d7-807c-29c8ae4b1528","name":"january_high_temperature","literate":"January high temperature","description":"Indicates the average daily high temperature in January in degrees Fahrenheit in the surrounding postcode.","category":"fig/environment"},{"id":"1ae06a61-e9fc-4960-a07e-2821e9b88dda","name":"january_low_temperature","literate":"January low temperature","description":"Indicates the average daily low temperature in January in degrees Fahrenheit in the surrounding postcode.","category":"fig/environment"},{"id":"4b8fd48f-b295-482b-bc9d-99ee9bd819a3","name":"january_mean_temperature","literate":"January mean temperature","description":"Indicates the average daily mean temperature in January in degrees Fahrenheit in the surrounding postcode.","category":"fig/environment"},{"id":"8e6dbb2f-8516-4648-991e-95403f58491e","name":"japanese_dining_enthusiast_likelihood","literate":"Japanese dining enthusiast likelihood","description":"Modeled likelihood that the household orders Japanese food at least four times per month.","category":"fig/lifestyle"},{"id":"5d34361b-94d4-4d14-9604-f09d9591fb1d","name":"japanese_import_motorcycle_ownership_likelihood","literate":"Japanese import motorcycle ownership likelihood","description":"Ranks an individual's likelihood to own a Japanese-import motorcycle.","category":"fig/lifestyle"},{"id":"76930664-892b-492d-a3d8-61d648c53374","name":"jazz_music_interest","literate":"Jazz music interest","description":"Flags households with a self-reported jazz music interest.","category":"fig/lifestyle"},{"id":"7815e40c-eaeb-44e7-bf0d-1ab19096639f","name":"july_high_temperature","literate":"July high temperature","description":"Indicates the average daily high temperature in July in degrees Fahrenheit in the surrounding postcode.","category":"fig/environment"},{"id":"36e5921c-0594-49e7-b2d5-72ccac6668f3","name":"july_low_temperature","literate":"July low temperature","description":"Indicates the average daily low temperature in July in degrees Fahrenheit in the surrounding postcode.","category":"fig/environment"},{"id":"c8e6ca87-a508-49c5-a35a-0b20308107be","name":"july_mean_temperature","literate":"July mean temperature","description":"Indicates the average daily mean temperature in July in degrees Fahrenheit in the surrounding postcode.","category":"fig/environment"},{"id":"56168990-9b46-4941-8add-f1598c7aab26","name":"juvenile_life_insurance_purchase_interest","literate":"Juvenile life insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing juvenile life insurance.","category":"fig/financial"},{"id":"48b361b6-0a26-4c4e-8126-3180c1ee34fe","name":"keurig_switcher_likelihood","literate":"Keurig switcher likelihood","description":"Modeled likelihood that the household plans to buy a new coffee maker within 12 months, would consider a Keurig, and does not currently own one.","category":"fig/lifestyle"},{"id":"62886486-23b6-45bb-944c-89fafbdaedf2","name":"kitchen_and_bath_engagement_intensity","literate":"Kitchen and bath engagement intensity","description":"Cross-tab of an individual's kitchen-and-bath spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"8d13c2a8-2278-4ddd-8f9d-b00b0a33178d","name":"kitchen_and_bath_purchase_recency","literate":"Kitchen and bath purchase recency","description":"Indicates how recently an individual purchased items in the kitchen and bath category.","category":"fig/lifestyle"},{"id":"c1a08f84-e2e2-4716-977a-b7800feb6802","name":"kitchen_and_bath_spending_quintile","literate":"Kitchen and bath spending quintile","description":"Ranks an individual into five tiers based on spending on the Kitchen and Bath category.","category":"fig/lifestyle"},{"id":"db1207b0-266c-4797-8cc6-180095ec6e32","name":"kitchen_and_home_catalog_engagement_intensity","literate":"Kitchen and home catalog engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for kitchen-and-home catalog purchases.","category":"fig/engagement"},{"id":"7d3ad341-92ce-4197-bea4-0eb85b2f6010","name":"kitchen_and_home_catalog_spending_quintile","literate":"Kitchen and home catalog spending quintile","description":"Ranks an individual into five tiers based on their spending on kitchen and home catalog publications.","category":"fig/lifestyle"},{"id":"c06811ba-fa03-4fc0-8727-78cac9dfd4d2","name":"kitchen_and_home_publications_purchase_recency","literate":"Kitchen and home publications purchase recency","description":"Indicates how recently an individual purchased a kitchen and home publication, such as magazines, cookbooks, home decorating guides, and subscription content.","category":"fig/lifestyle"},{"id":"476fd048-b7cf-43ba-9e2e-1b197a246941","name":"kroger_enthusiast_likelihood","literate":"Kroger enthusiast likelihood","description":"Modeled likelihood that the individual shops at Kroger weekly, holds a loyalty card, and engages with the Kroger app or communications.","category":"fig/lifestyle"},{"id":"1a34b4d4-9918-4e4a-8a51-464402897aea","name":"label_reader_likelihood","literate":"Label reader likelihood","description":"Modeled likelihood that the individual treats ingredients as important, reads ingredient lists, and avoids products based on label content.","category":"fig/lifestyle"},{"id":"87122e20-3746-4dce-bed8-f2eec3dcf8be","name":"labor_union_member_likelihood","literate":"Labor union member likelihood","description":"Ranks an individual's likelihood to be a labor union member, modeled based on whether the person or anyone in their household is a member of a labor union.","category":"fig/civic"},{"id":"d38cc12e-007e-4c87-9072-0b9b7d87def6","name":"landline_do_not_call_suppression_reason","literate":"Landline do not call suppression reason","description":"Identifies the reason an individual's primary landline is on a do-not-call list.","category":"fig/reachability"},{"id":"4c7b082e-794c-4a5e-875a-a1e80089b9e5","name":"las_vegas_travel_likelihood","literate":"Las vegas travel likelihood","description":"Ranks an individual's likelihood to travel to Las Vegas, modeled based on whether the person or any household members traveled to Las Vegas within the last five years.","category":"fig/lifestyle"},{"id":"d92bb190-748e-4b8a-a174-7cdcebd22e52","name":"last_purchase_recency","literate":"Last purchase recency","description":"Indicates how recently an individual made their last purchase, measured in the number of months since the transaction occurred.","category":"fig/lifestyle"},{"id":"0bc08f3d-4251-4cdb-b984-8aeb22d616e1","name":"last_response_date","literate":"Last response date","description":"Date the individual most recently responded to a direct marketing offer, per vendor records.","category":"fig/life_event"},{"id":"c049fb37-ac68-4109-a8c5-b9e750451741","name":"last_verification_date","literate":"Last verification date","description":"Indicates the date an individual's record was last verified in the vendor's database.","category":"fig/life_event"},{"id":"d20420a8-9a36-48b9-bf2a-52e288088b41","name":"latin_music_enthusiast_likelihood","literate":"Latin music enthusiast likelihood","description":"Modeled likelihood that the household regularly or occasionally listens to Latin music.","category":"fig/lifestyle"},{"id":"eb8ca8ec-e23a-43f6-b7f3-0c140a48bbdc","name":"laundry_new_product_seeker_likelihood","literate":"Laundry new product seeker likelihood","description":"Ranks an individual's likelihood to be interested in and actively seek out new laundry products, modeled based on whether the person has tried at least one new laundry product in the last 6 months, is willing to try new laundry products, and is usually one of the first to try them.","category":"fig/lifestyle"},{"id":"ed7f1bd7-4627-4f9d-ba2a-9b96ba0061e5","name":"leisure_travel_interest","literate":"Leisure travel interest","description":"Flags households with a self-reported leisure-travel interest.","category":"fig/lifestyle"},{"id":"bdbbd5fa-d82a-4d62-8f01-9deedb421154","name":"lending_customer_likelihood","literate":"Lending customer likelihood","description":"Ranks an individual's likelihood of weighting lending services heavily when choosing a bank or credit union.","category":"fig/financial"},{"id":"d4d8fcbb-d1dc-4982-b2dc-8bf527de312f","name":"length_of_residence","literate":"Length of residence","description":"Measures the length of time in months a household has resided at its current address.","category":"fig/property"},{"id":"c25d475f-db1f-470e-8eae-1fca383461c3","name":"length_of_residence_derivation","literate":"Length of residence derivation","description":"Indicates the source granularity used to determine an individual's length of residence at their current address.","category":"fig/demography"},{"id":"b57bece9-e640-47c5-88d3-e50c8f95ed4d","name":"liberal_causes_donor_likelihood","literate":"Liberal causes donor likelihood","description":"Ranks an individual's likelihood to donate to liberal causes, derived from household giving and voting patterns.","category":"fig/civic"},{"id":"6398d571-d1a4-4b8d-abb8-309fab5cca12","name":"liberal_nonprofit_donation_quintile","literate":"Liberal nonprofit donation quintile","description":"Ranks an individual into five tiers based on a household's relative donation amount to liberal nonprofit organizations.","category":"fig/civic"},{"id":"b9e01ef2-1148-42c0-8b66-099bdfffce1d","name":"liberal_nonprofit_organization_support_recency","literate":"Liberal nonprofit organization support recency","description":"Indicates how recently a household has supported liberal nonprofit organizations.","category":"fig/civic"},{"id":"514ffca5-7e6c-4b92-a474-85db7863e7e3","name":"life_insurance_purchase_interest","literate":"Life insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing life insurance.","category":"fig/financial"},{"id":"5d27d8e8-76a9-4001-b498-05168c42887c","name":"lifetime_purchase_volume_quintile","literate":"Lifetime purchase volume quintile","description":"Ranks an individual into five tiers based on their total number of lifetime purchases.","category":"fig/lifestyle"},{"id":"c782633f-f284-4f62-b2b0-553f0cd00313","name":"light_beer_drinker_likelihood","literate":"Light beer drinker likelihood","description":"Ranks an individual's likelihood to drink light beer, modeled based on whether household members regularly drink light beer, and most often consume light beer.","category":"fig/lifestyle"},{"id":"fe148468-ed31-4ddf-ba12-719183e34871","name":"linkedin_subscriber_likelihood","literate":"Linkedin subscriber likelihood","description":"Modeled likelihood that the individual holds a LinkedIn account and uses it at least once per week.","category":"fig/lifestyle"},{"id":"be6fb464-c332-4799-ad3a-a3090d821a44","name":"liquid_assets","literate":"Liquid assets","description":"Estimates the liquid assets (cash, checking, savings, money market) of the individual.","category":"fig/financial"},{"id":"97e206e3-7be6-4509-9ea6-90d1d7868508","name":"liquor_enthusiast_likelihood","literate":"Liquor enthusiast likelihood","description":"Modeled likelihood that the household drinks hard liquor or spirits at least two days per week.","category":"fig/lifestyle"},{"id":"6f83c3b6-838f-4eb5-8b78-831526494233","name":"live_music_concert_attendees_likelihood","literate":"Live music concert attendees likelihood","description":"Ranks an individual's likelihood to attend live music events, modeled based on whether household members attend live music shows or concerts two or more times per year.","category":"fig/lifestyle"},{"id":"ff15c292-c587-4aab-9382-d71c1cdc23c5","name":"livestream_consumer_likelihood","literate":"Livestream consumer likelihood","description":"Ranks an individual's likelihood to watch livestreams on social media platforms, modeled based on whether the individual watch livestreamed content on Facebook Live, Instagram Live, LinkedIn Live, Periscope, TikTok, Twitch, YouTube Live, or other social media platform(s).","category":"fig/lifestyle"},{"id":"606e4878-e5fd-435f-bea7-e917d9a70cc5","name":"living_in_single_family_dwelling_indicator","literate":"Living in single family dwelling indicator","description":"Flag set when the household's address corresponds to a detached single-family residence on the parcel record.","category":"fig/property"},{"id":"9fd01773-e5f0-42e0-860a-8ef212607605","name":"long_road_trip_taker_likelihood","literate":"Long road trip taker likelihood","description":"Ranks an individual's likelihood to take long road trips, modeled based on whether the person has taken three or more trips involving driving more than 100 miles to the destination in the last two years.","category":"fig/lifestyle"},{"id":"fc7414d1-d4d5-4c0b-b44d-477836aa14f6","name":"long_term_care_insurance_likelihood","literate":"Long term care insurance likelihood","description":"Ranks an individual's likelihood of holding long-term care insurance.","category":"fig/financial"},{"id":"a2ccac4f-8cd2-4387-9c51-420f9b755069","name":"loungewear_enthusiast_likelihood","literate":"Loungewear enthusiast likelihood","description":"Ranks an individual's likelihood to purchase loungewear, modeled based on whether the household members regularly wear athletic or athleisure clothing and strongly agree that it has become a main part of their wardrobe.","category":"fig/lifestyle"},{"id":"757a2793-4999-4755-ad6c-0dc867271a03","name":"low_end_department_store_card_transaction","literate":"Low end department store card transaction","description":"Indicates whether an individual has used a credit card from a low-end department store (e.g., Walmart, Kmart).","category":"fig/financial"},{"id":"d6fb6021-a626-4878-86db-a3476550143b","name":"low_end_mattress_purchaser_likelihood","literate":"Low end mattress purchaser likelihood","description":"Ranks an individual's likelihood to purchase low-end mattresses, modeled based on whether the household plan to purchase a new mattress in the next 12 months, and if it were purchased today, would it be less than or equal to $1,000.","category":"fig/lifestyle"},{"id":"b6306d07-1f70-4ab0-935d-096f93a24fce","name":"low_interest_credit_card_user_likelihood","literate":"Low interest credit card user likelihood","description":"Ranks an individual's likelihood of prioritizing low interest rates when choosing a credit card.","category":"fig/financial"},{"id":"b6607bbf-8514-448a-af35-1b390e21277f","name":"low_price_female_apparel_accessories_engagement_intensity","literate":"Low price female apparel accessories engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for low-price women's apparel and accessories purchases.","category":"fig/engagement"},{"id":"22125403-6593-4f8b-86cf-53898f652477","name":"low_price_female_apparel_accessories_spending_quintile","literate":"Low price female apparel accessories spending quintile","description":"Ranks an individual into five tiers based on their spending on low-price female apparel and accessories.","category":"fig/lifestyle"},{"id":"254022d8-76dc-4351-81a5-f8e0e3a05c05","name":"low_price_female_apparel_and_accessories_recency","literate":"Low price female apparel and accessories recency","description":"Indicates how recently an individual purchased items in the low-price female apparel and accessories category.","category":"fig/lifestyle"},{"id":"e275dfe8-5072-453b-aaa5-f01a9f351892","name":"low_price_male_apparel_engagement_intensity","literate":"Low price male apparel engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for low-price men's apparel purchases.","category":"fig/engagement"},{"id":"341e2846-2874-4067-9c03-896ed95ab18c","name":"low_price_male_apparel_purchase_recency","literate":"Low price male apparel purchase recency","description":"Indicates how recently an individual purchased low-price male apparel.","category":"fig/lifestyle"},{"id":"9ea82bfc-b7fc-4346-a190-4ac4a89b6b56","name":"low_price_male_apparel_spend_quintile","literate":"Low price male apparel spend quintile","description":"Ranks an individual into five tiers based on their spending on low-price male apparel.","category":"fig/lifestyle"},{"id":"d28ce11f-56bd-4fd0-a11d-6dea408b9026","name":"low_to_median_household_income_pct","literate":"Low to median household income pct","description":"Estimates the share of households in the surrounding postcode earning at or below 80% of the postcode median household income.","category":"fig/financial"},{"id":"cc026719-a98d-48d8-8c9e-48ef70948949","name":"low_to_mid_price_home_decor_engagement_intensity","literate":"Low to mid price home decor engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for low-to-mid-price home decor purchases.","category":"fig/engagement"},{"id":"2b3fa377-f0c8-440f-b5a1-c6a841c89295","name":"low_to_mid_price_home_decor_recency","literate":"Low to mid price home decor recency","description":"Indicates how recently an individual purchased items in the low to mid-price home décor category.","category":"fig/lifestyle"},{"id":"01a004e4-c236-4919-8f7a-0cafa4929638","name":"low_to_mid_price_home_decor_spending_quintile","literate":"Low to mid price home decor spending quintile","description":"Ranks an individual into five tiers based on their spending on low-to-mid-price home decor.","category":"fig/lifestyle"},{"id":"713a6dec-ed8a-410a-b58f-59aef01f5625","name":"loyal_financial_institution_customer_likelihood","literate":"Loyal financial institution customer likelihood","description":"Ranks an individual's likelihood of maintaining accounts with their primary financial institution for five years or longer.","category":"fig/financial"},{"id":"fa6e6536-8794-4cdb-8118-cc269e7c2c40","name":"lunch_dining_enthusiast_likelihood","literate":"Lunch dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine out frequently for lunch, modeled based on whether household members purchase lunch from a restaurant (either for dining in, takeout or drive through) 3 or more times per week.","category":"fig/lifestyle"},{"id":"3f28d1c1-33e7-4418-982f-eba7fdd3cd93","name":"luxury_import_vehicle_purchase_likelihood","literate":"Luxury import vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a luxury imported vehicle, SUV, or car.","category":"fig/vehicles"},{"id":"fe19a665-e517-4e59-a7a9-fb5b20f14413","name":"luxury_suv_purchase_likelihood","literate":"Luxury suv purchase likelihood","description":"Ranks an individual's likelihood to purchase a luxury SUV.","category":"fig/vehicles"},{"id":"5884abdb-1804-4b7a-804a-e2e1587c816d","name":"luxury_truck_purchase_likelihood","literate":"Luxury truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a luxury truck.","category":"fig/vehicles"},{"id":"92397982-58fd-43d0-a115-31afd281e3ce","name":"luxury_vehicle_prospect_likelihood","literate":"Luxury vehicle prospect likelihood","description":"Ranks an individual's likelihood of purchasing a luxury vehicle, from 1 (least likely) to 100 (most likely), based on modeled propensity scores across luxury trucks, SUVs, cars, imports, and new luxury vehicle purchasing behavior.","category":"fig/lifestyle"},{"id":"10088d67-5b4a-4a77-a0af-33f4562c3a65","name":"magazine_general_purchase_recency","literate":"Magazine general purchase recency","description":"Indicates how recently an individual purchased magazines or magazine subscriptions across any category, including general magazines, regional culture and history magazines, men's interest magazines, and broad multi-interest magazine subscriptions.","category":"fig/lifestyle"},{"id":"96b743b5-d69c-4706-9b52-23bd5de43996","name":"magazine_purchase_recency","literate":"Magazine purchase recency","description":"Indicates how recently an individual purchased magazines across all categories.","category":"fig/lifestyle"},{"id":"7082afa9-932a-492d-93b6-2b494b3f9610","name":"magazine_reader_likelihood","literate":"Magazine reader likelihood","description":"Modeled likelihood that the household reads at least one magazine per month.","category":"fig/lifestyle"},{"id":"ec9a3ff9-e572-4fac-92b2-27e901ed2afd","name":"magazine_spending_quintile","literate":"Magazine spending quintile","description":"Ranks individuals into five tiers based on total spending on magazine subscriptions across all categories.","category":"fig/lifestyle"},{"id":"1c35e956-f251-44ec-a06a-8a71a6aaec95","name":"magazines_engagement_intensity","literate":"Magazines engagement intensity","description":"Cross-tab of an individual's general-magazine spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"80d9958d-c2e1-472e-ad20-7d4171d4632e","name":"mail_order_apparel_interest","literate":"Mail order apparel interest","description":"Flags households with a reported interest in mail-order apparel.","category":"fig/lifestyle"},{"id":"5868054c-9ba2-4270-b434-15bd3c51922a","name":"mail_order_big_and_tall_interest","literate":"Mail order big and tall interest","description":"Flags households with a reported interest in mail-order big-and-tall apparel.","category":"fig/lifestyle"},{"id":"871f6643-9749-47b3-ba23-aba5d9881f2e","name":"mail_order_books_interest","literate":"Mail order books interest","description":"Flags households with a reported interest in mail-order books.","category":"fig/lifestyle"},{"id":"eca005c3-6571-45d5-84c7-97d56de7a32b","name":"mail_order_buyer_interest","literate":"Mail order buyer interest","description":"Indicates whether someone in the household purchases products through mail order.","category":"fig/lifestyle"},{"id":"ee0ac6bc-443b-4436-9b50-86d407d701a9","name":"mail_order_childrens_products_interest","literate":"Mail order childrens products interest","description":"Flags households with a reported interest in mail-order children's products.","category":"fig/lifestyle"},{"id":"c2c5b861-afb4-40a5-9b13-2b4952c4cc16","name":"mail_order_donor_interest","literate":"Mail order donor interest","description":"Indicates whether a household donates to causes through the mail.","category":"fig/civic"},{"id":"6c927739-83a2-4c52-bb3f-521a80d97b76","name":"mail_order_food_interest","literate":"Mail order food interest","description":"Flags households with a reported interest in mail-order food.","category":"fig/lifestyle"},{"id":"6ce52647-06f1-4e30-b1f0-87374f46b2d3","name":"mail_order_gifts_interest","literate":"Mail order gifts interest","description":"Flags households with a reported interest in mail-order gifts.","category":"fig/lifestyle"},{"id":"6ade5a64-ea48-4c79-9847-f1b97c9acefb","name":"mail_order_health_and_beauty_interest","literate":"Mail order health and beauty interest","description":"Flags households with a reported interest in mail-order health and beauty products.","category":"fig/lifestyle"},{"id":"616aa346-34af-4a2d-8609-fcffef955b46","name":"mail_order_home_furnishings_interest","literate":"Mail order home furnishings interest","description":"Flags households with a reported interest in mail-order home furnishings.","category":"fig/lifestyle"},{"id":"45f24ff7-425a-4316-ba44-bcfa4bfb197e","name":"mail_order_jewelry_interest","literate":"Mail order jewelry interest","description":"Flags households with a reported interest in mail-order jewelry.","category":"fig/lifestyle"},{"id":"6fb54cc4-108b-4ea5-a65b-09fa0ff76eb8","name":"mail_order_magazines_interest","literate":"Mail order magazines interest","description":"Flags households with a reported interest in mail-order magazines.","category":"fig/lifestyle"},{"id":"3f347c60-2e64-4409-b8e1-6ea2df690b39","name":"mail_order_responder","literate":"Mail order responder","description":"Indicates whether someone in the household responds to or transacts via mail order, covering categories such as food, children's products, big and tall, videos/DVDs, jewelry, gifts, health and beauty, women's plus, books, home furnishings, magazines, apparel, and charitable donations.","category":"fig/lifestyle"},{"id":"d903760f-a38d-4645-b81f-0e77a2350414","name":"mail_order_video_interest","literate":"Mail order video interest","description":"Flags households with a reported interest in mail-order video and DVD products.","category":"fig/lifestyle"},{"id":"858fc374-1e2f-4e2a-b811-fe43603abd4b","name":"mail_order_womens_plus_size_interest","literate":"Mail order womens plus size interest","description":"Flags households with a reported interest in mail-order women's plus-size clothing.","category":"fig/lifestyle"},{"id":"45fa9213-9e76-4609-b057-3d7e71be5a3f","name":"main_street_retail_credit_card_user","literate":"Main street retail credit card user","description":"Indicates whether an individual uses a standard retail store credit card (e.g., Target, Macy's, Kohl's).","category":"fig/financial"},{"id":"d5b39695-bf21-4b8b-80f3-0c457cc7e435","name":"maintenance_repair_and_operations_purchase_recency","literate":"Maintenance repair and operations purchase recency","description":"Indicates how recently an individual purchased maintenance, repair, and operations (MRO) supplies such as janitorial products, replacement parts, and business forms.","category":"fig/lifestyle"},{"id":"16455478-bc50-4fd1-9456-78c0e2d3b1ba","name":"male_apparel_engagement_intensity","literate":"Male apparel engagement intensity","description":"Cross-tab of an individual's men's-apparel spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"244fa8e6-79bb-45fb-a725-d8b968763943","name":"male_apparel_purchase_recency","literate":"Male apparel purchase recency","description":"Indicates how recently an individual purchased male apparel.","category":"fig/lifestyle"},{"id":"911874a3-0969-4718-98f2-16b681bc62c5","name":"male_apparel_spending_quintile","literate":"Male apparel spending quintile","description":"Ranks an individual into five tiers based on their spending on male apparel.","category":"fig/lifestyle"},{"id":"c21c79a9-22cd-4c18-b19d-381f70371b30","name":"marital_status","literate":"Marital status","description":"Records an individual's marital status as married or single.","category":"fig/demography"},{"id":"8119d79e-2eb8-4582-860a-0a329fa9abc9","name":"married_individuals_count","literate":"Married individuals count","description":"Counts the number of currently-married individuals aged 15 years and over in the surrounding postcode, summed across males and females. Includes those whose spouse is absent (long-distance, separated).","category":"fig/demography"},{"id":"39587076-0b2c-41ef-928f-1ce9a3e23d86","name":"master_cook_likelihood","literate":"Master cook likelihood","description":"Ranks an individual's likelihood of being a skilled cook who enjoys the experience of cooking.","category":"fig/lifestyle"},{"id":"a3cbcc5f-581b-4025-a0b6-437238bfd55f","name":"meal_combo_consumer_likelihood","literate":"Meal combo consumer likelihood","description":"Ranks an individual's likelihood to purchase meal combos at restaurants, modeled based on whether the person is more likely to order a combo when given the option and whether household members purchase meals from fast food or casual restaurants 3 or more times per month.","category":"fig/lifestyle"},{"id":"02c1cd9b-5666-48d7-8e02-93f2069272ad","name":"meal_kit_delivery_consumer_likelihood","literate":"Meal kit delivery consumer likelihood","description":"Ranks an individual's likelihood to have meal kits delivered, modeled based on whether the household has used any meal kit delivery services (e.g. Blue Apron, Hello Fresh) in the last 12 months.","category":"fig/lifestyle"},{"id":"b0839da5-3275-4fde-98bc-98c72e434e62","name":"meal_planner_likelihood","literate":"Meal planner likelihood","description":"Modeled likelihood that the household plans weekly meals in advance and aligns its shopping list to that menu.","category":"fig/lifestyle"},{"id":"ef5d332f-8ec7-442d-bb58-5653f58db62b","name":"mean_commute_time_min","literate":"Mean commute time min","description":"Estimates the average one-way commute time, in minutes, for workers aged 16 and over in the surrounding postcode. Excludes those who work from home.","category":"fig/demography"},{"id":"6554fa10-0e17-4d2a-b9b0-b61902bae576","name":"meatless_preference_consumer_likelihood","literate":"Meatless preference consumer likelihood","description":"Modeled likelihood that the household eats meat less than once or twice a week, or never.","category":"fig/lifestyle"},{"id":"65a0d15a-e6df-405f-8d9a-69e6c0fb494b","name":"median_age","literate":"Median age","description":"Indicates the median age of residents in the surrounding postcode.","category":"fig/demography"},{"id":"308acf6f-3164-401d-863c-49e9b0698e94","name":"median_rent_1br","literate":"Median rent 1br","description":"Indicates the median monthly rent for 1-bedroom rental units paying cash rent in the surrounding postcode; a value of 3501 means $3,501 or more (the published median is capped at this ceiling).","category":"fig/property"},{"id":"9c7465e8-cbae-4921-839c-aa8e461d2bf6","name":"median_rent_2br","literate":"Median rent 2br","description":"Indicates the median monthly rent for 2-bedroom rental units paying cash rent in the surrounding postcode; a value of 3501 means $3,501 or more (the published median is capped at this ceiling).","category":"fig/property"},{"id":"e4b98bae-149a-49f2-b698-c92311f016ff","name":"median_rent_3br","literate":"Median rent 3br","description":"Indicates the median monthly rent for 3-bedroom rental units paying cash rent in the surrounding postcode; a value of 3501 means $3,501 or more (the published median is capped at this ceiling).","category":"fig/property"},{"id":"40fa5b8a-7692-422e-b67d-1ac2014ab8a1","name":"median_rent_4br","literate":"Median rent 4br","description":"Indicates the median monthly rent for 4-bedroom rental units paying cash rent in the surrounding postcode; a value of 3501 means $3,501 or more (the published median is capped at this ceiling).","category":"fig/property"},{"id":"f8fc857e-2cc9-498c-abc6-b33cc3b927c2","name":"median_rent_5br_plus","literate":"Median rent 5br plus","description":"Indicates the median monthly rent for 5+-bedroom rental units paying cash rent in the surrounding postcode; a value of 3501 means $3,501 or more (the published median is capped at this ceiling).","category":"fig/property"},{"id":"c41439c5-4530-4f39-8eba-39c680454713","name":"median_rent_studio","literate":"Median rent studio","description":"Indicates the median monthly rent for studio (no-bedroom) rental units paying cash rent in the surrounding postcode; a value of 3501 means $3,501 or more (the published median is capped at this ceiling).","category":"fig/property"},{"id":"2d94dcac-d1a9-4e31-b547-4893abca22d3","name":"medicaid_potential_qualified_likelihood","literate":"Medicaid potential qualified likelihood","description":"Ranks an individual's likelihood of qualifying for Medicaid based on enrollment in government health coverage without employer-provided insurance.","category":"fig/financial"},{"id":"edeff67a-70ee-4257-8bb1-13c6a0045653","name":"medical_cause_donation_recency","literate":"Medical cause donation recency","description":"Indicates how recently an individual donated to medical causes spanning all conditions and life stages.","category":"fig/civic"},{"id":"a75954c5-bfd4-4f3e-a96c-f4302a90f153","name":"medical_donation_for_all_life_stages_quintile","literate":"Medical donation for all life stages quintile","description":"Ranks an individual into five tiers based on donation amount to medical causes supporting all ailments and life stages.","category":"fig/civic"},{"id":"3496cb10-e479-4310-a1ea-ba5439def136","name":"medical_health_books_interest","literate":"Medical health books interest","description":"Indicates whether someone in the household has an interest in medical and health books.","category":"fig/lifestyle"},{"id":"f2e2c758-a28f-45db-b9c6-44509dbd3509","name":"medicare_advantage_plan_purchaser_likelihood","literate":"Medicare advantage plan purchaser likelihood","description":"Modeled likelihood that the household currently has Medicare Advantage coverage or plans to acquire it within 12 months.","category":"fig/lifestyle"},{"id":"0b9e8019-04b7-4a7e-9265-e3807c7289f1","name":"medicare_dual_eligible_likelihood","literate":"Medicare dual eligible likelihood","description":"Ranks an individual's likelihood of qualifying for both Medicare and Medicaid (dual eligibility).","category":"fig/financial"},{"id":"1f294d6d-3205-498a-87c8-9e35c63e2eba","name":"medicare_part_b_health_insurance_purchaser_likelihood","literate":"Medicare part b health insurance purchaser likelihood","description":"Ranks an individual's likelihood of being enrolled in Medicare Part B coverage.","category":"fig/financial"},{"id":"4c957acf-11bd-4443-a3bf-e565158353f6","name":"medicare_plan_d_prescription_drug_health_purchaser_likelihood","literate":"Medicare plan d prescription drug health purchaser likelihood","description":"Ranks an individual's likelihood of holding or enrolling in Medicare Part D prescription drug coverage within the next 12 months.","category":"fig/financial"},{"id":"e73fd6aa-a637-4407-9c3e-9b221d2b06eb","name":"medicare_purchase_interest","literate":"Medicare purchase interest","description":"Indicates whether someone in the household has an interest in purchasing Medicare coverage.","category":"fig/financial"},{"id":"4bce5ffc-60e6-46eb-86a6-3bfbb0c3ddc6","name":"medicare_supplement_insurance_purchaser_likelihood","literate":"Medicare supplement insurance purchaser likelihood","description":"Ranks an individual's likelihood of holding or planning to purchase Medicare Supplement insurance within the next 12 months.","category":"fig/financial"},{"id":"f4392447-d109-46cf-bca4-2073503690fb","name":"meditation_enthusiast_likelihood","literate":"Meditation enthusiast likelihood","description":"Ranks an individual's likelihood to practice meditation, modeled based on whether any household members participate in meditation every few days or more often.","category":"fig/lifestyle"},{"id":"6bb1c69e-541b-4369-ae93-1b5552c522bb","name":"mediterranean_travel_likelihood","literate":"Mediterranean travel likelihood","description":"Ranks an individual's likelihood to travel to the Mediterranean, modeled based on whether the person or a household member has traveled to a Mediterranean country in the last five years, or intends to in the next five years.","category":"fig/lifestyle"},{"id":"9526f6ee-05d7-406d-b2f1-805620531e68","name":"member_standing","literate":"Member standing","description":"Classifies an individual as the primary, secondary, or other active member of their household.","category":"fig/demography"},{"id":"a97ae17e-9cda-4a50-bb2a-dad270e55199","name":"mens_big_and_tall_apparel_customer_likelihood","literate":"Mens big and tall apparel customer likelihood","description":"Ranks an individual's likelihood of purchasing men's big and tall apparel, modeled based on whether the household has bought any men‚Äôs 2XL or larger size apparel by catalog or through the mail in the past six months.","category":"fig/lifestyle"},{"id":"cd1b7a3c-9411-4a08-b208-cc8c0dd4de90","name":"mens_cosmetics_purchaser_likelihood","literate":"Mens cosmetics purchaser likelihood","description":"Indicates an individual's likelihood to be a frequent buyer of men's cosmetics.","category":"fig/lifestyle"},{"id":"342160ae-f184-4f13-bfc0-e9bdb7ff565a","name":"mens_fragrance_purchaser_likelihood","literate":"Mens fragrance purchaser likelihood","description":"Indicates an individual's likelihood to be a frequent buyer of men's fragrances.","category":"fig/lifestyle"},{"id":"37efdeb5-fd70-4e15-b36d-3029807b97a2","name":"mens_grooming_purchaser_likelihood","literate":"Mens grooming purchaser likelihood","description":"Indicates an individual's likelihood to be a frequent buyer of men's grooming products, including men's cosmetics and men's fragrances.","category":"fig/lifestyle"},{"id":"a02bd864-d19a-4a6e-b3e1-6eb1697f4f05","name":"mens_interest_magazine_engagement_intensity","literate":"Mens interest magazine engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for subscriptions to men's-interest magazines (health, sports, investing, history, tech, DIY, travel).","category":"fig/engagement"},{"id":"2ecd3108-3857-4c19-9423-5f652d91d1bc","name":"mens_magazine_subscription_recency","literate":"Mens magazine subscription recency","description":"Indicates how recently an individual subscribed to men's interest magazines, covering health, sports, investing, history, technology, DIY, and travel.","category":"fig/lifestyle"},{"id":"90e78f6a-0565-4d4e-a9dc-a74cc04e27eb","name":"mens_magazine_subscription_spending_quintile","literate":"Mens magazine subscription spending quintile","description":"Ranks individuals into five tiers based on spending on subscriptions to men's interest magazines, covering health, sports, investing, history, technology, DIY, and travel.","category":"fig/lifestyle"},{"id":"8c6f1bbb-58fd-443d-83b3-3b5c07a86331","name":"mens_merchandise_engagement_intensity","literate":"Mens merchandise engagement intensity","description":"Cross-tab of a household's spending quintile and recency band for mid- to higher-ticket men's merchandise (dress clothes, casualwear, shoes, tools, gifts).","category":"fig/engagement"},{"id":"607495d7-0952-4229-a386-3e9a890aed52","name":"mens_merchandise_spending_quintile","literate":"Mens merchandise spending quintile","description":"Ranks an individual into five tiers based on a household's relative spending level on men's merchandise, including dress clothes, casualwear, shoes, tools, and gifts.","category":"fig/lifestyle"},{"id":"20732eb3-5813-4dfd-b934-3fd8c22bab2e","name":"metro_id","literate":"Metro id","description":"Census Bureau identifier for the Metropolitan Statistical Area containing the individual's address.","category":"fig/geography"},{"id":"74d110ca-6f81-46d0-aa81-bf3a24bbc7f2","name":"mexican_dining_enthusiast_likelihood","literate":"Mexican dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a Mexican dining enthusiast, modeled based on whether the household always or regularly selects Mexican food and purchases it four or more times per month when purchasing food for dine-in, take-out, or delivery.","category":"fig/lifestyle"},{"id":"b452c2c8-e79b-4940-aac9-f53d557fdcd9","name":"micro_id","literate":"Micro id","description":"Identifies the 5-digit Micropolitan Statistical Area code for the surrounding postcode, or NULL if the postcode is not in a micropolitan area.","category":"fig/geography"},{"id":"8a91e02c-a75e-4641-82f5-f0b52cfcbe10","name":"mid_dollar_donor_likelihood","literate":"Mid dollar donor likelihood","description":"Ranks an individual's likelihood to be a mid-dollar donor giving $100-$500 annually to charitable or social causes.","category":"fig/civic"},{"id":"d208cecf-40b2-483d-a110-c641908f9d08","name":"mid_price_female_apparel_accessories_engagement_intensity","literate":"Mid price female apparel accessories engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for mid-price women's apparel and accessories purchases.","category":"fig/engagement"},{"id":"4a84357f-7639-49eb-bd3d-46958c5995ce","name":"mid_price_female_apparel_accessories_recency","literate":"Mid price female apparel accessories recency","description":"Indicates the recency of an individual's purchase in the Mid price Female Apparel/Accessories category.","category":"fig/lifestyle"},{"id":"4e6a77cc-008e-4b57-9915-d5a455f0d2ef","name":"mid_priced_womens_apparel_and_accessories_spending_quintile","literate":"Mid priced womens apparel and accessories spending quintile","description":"Ranks individuals into five tiers based on how much they spend in the mid-price women's apparel and accessories category. The 12-month average spend is $79-$149.","category":"fig/lifestyle"},{"id":"a5c22a04-3fdd-47a0-a6f0-cb966c0bf445","name":"mid_tier_truck_purchase_likelihood","literate":"Mid tier truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a Mid-Tier Truck.","category":"fig/lifestyle"},{"id":"76df7dad-7f9f-4b59-be05-c0f5d50779c2","name":"mid_to_high_price_male_apparel_engagement_intensity","literate":"Mid to high price male apparel engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for mid- to high-price men's apparel purchases.","category":"fig/engagement"},{"id":"51739535-84aa-4e15-9cf2-343e6f9c0a38","name":"mid_to_high_price_male_apparel_purchase_recency","literate":"Mid to high price male apparel purchase recency","description":"Indicates how recently an individual has purchased mid and high-price male apparel, modeled based on the recency of purchase in the mid and high ticket male apparel category.","category":"fig/lifestyle"},{"id":"5c451232-0955-4b4c-b85d-6ec7c92d6c01","name":"mid_to_high_price_male_apparel_spending_quintile","literate":"Mid to high price male apparel spending quintile","description":"Ranks an individual into five tiers based on their spending on mid-to-high-price male apparel.","category":"fig/lifestyle"},{"id":"3135f101-622a-48e3-99c5-426e9a287f74","name":"mid_to_high_price_mens_merchandise_recency","literate":"Mid to high price mens merchandise recency","description":"Indicates how recently a household purchased mid to high price merchandise for men.","category":"fig/lifestyle"},{"id":"a04c0853-8cb2-4738-8769-4ba38e19a173","name":"midmarket_term_life_insurance_purchaser_likelihood","literate":"Midmarket term life insurance purchaser likelihood","description":"Ranks an individual's likelihood of holding a midmarket term life insurance policy.","category":"fig/financial"},{"id":"b1448e4c-a431-459d-a012-2d9b355513d1","name":"midmarket_whole_life_insurance_purchaser_likelihood","literate":"Midmarket whole life insurance purchaser likelihood","description":"Ranks an individual's likelihood of holding a midmarket whole life insurance policy.","category":"fig/financial"},{"id":"6c03be9f-4b93-4862-930d-7a7ab2b96109","name":"midsize_car_purchase_likelihood","literate":"Midsize car purchase likelihood","description":"Ranks an individual's likelihood to purchase a midsize car.","category":"fig/lifestyle"},{"id":"273731f6-8abd-4f48-bde5-a6ce9afe18e4","name":"midsize_cars_in_household_count","literate":"Midsize cars in household count","description":"Counts the number of midsize cars in a household.","category":"fig/lifestyle"},{"id":"870394f8-5984-4ca9-bc7f-f4668bfe73f1","name":"midsize_suv_purchase_likelihood","literate":"Midsize suv purchase likelihood","description":"Ranks an individual's likelihood to purchase a midsize sport utility vehicle.","category":"fig/lifestyle"},{"id":"e98cede3-9081-4039-8f6e-bad444318672","name":"midsize_trucks_in_household_count","literate":"Midsize trucks in household count","description":"Counts the number of midsize trucks in a household.","category":"fig/lifestyle"},{"id":"1f719ac9-cff1-42f3-81e6-49e3f2a089a3","name":"military_books_interest","literate":"Military books interest","description":"Indicates whether someone in the household has an interest in military books.","category":"fig/lifestyle"},{"id":"b2803cfb-705e-4ebc-8e8c-29fc78b8667d","name":"military_or_veteran_donation_interest","literate":"Military or veteran donation interest","description":"Indicates a household's interest in donating to causes that support veterans or active military personnel.","category":"fig/civic"},{"id":"a845ff85-7690-4601-9212-3886bcec7b67","name":"military_veteran_spending_interest","literate":"Military veteran spending interest","description":"Indicates whether any household member has shown declared purchasing interest in military or veteran-related products.","category":"fig/demography"},{"id":"5fdab8aa-767a-4440-8d37-eb56009c8d9e","name":"miller_lite_switcher_likelihood","literate":"Miller lite switcher likelihood","description":"Modeled likelihood that household members drink Miller Lite and are open to switching among light-beer brands.","category":"fig/lifestyle"},{"id":"bea2fedb-2ced-45c3-8551-e3cbf7c9e0df","name":"miscellaneous_category_purchase_recency","literate":"Miscellaneous category purchase recency","description":"Months since the individual's last purchase in an uncategorized spending bucket.","category":"fig/lifestyle"},{"id":"f32c599d-1cb2-4911-aa46-f39b0acb8df0","name":"miscellaneous_credit_card_usage","literate":"Miscellaneous credit card usage","description":"Indicates whether an individual in a household has used a miscellaneous category credit card for a transaction.","category":"fig/financial"},{"id":"4a96524d-ebc7-4753-91c4-2e5b972ce40f","name":"miscellaneous_online_topic_spending_interest","literate":"Miscellaneous online topic spending interest","description":"Flags households with reported online spending in topics not covered by other interest categories.","category":"fig/lifestyle"},{"id":"1689c7b8-fe86-4358-8776-28e4ce5344c0","name":"mobile_browser_likelihood","literate":"Mobile browser likelihood","description":"Modeled likelihood that the individual uses a mobile phone daily to browse the internet and research products, prices, or reviews.","category":"fig/lifestyle"},{"id":"6748e82f-4774-4190-8fe4-8683097b1556","name":"mobile_gaming_enthusiast_likelihood","literate":"Mobile gaming enthusiast likelihood","description":"Ranks an individual's likelihood to be a mobile gaming enthusiast, modeled based on whether household members play games on a mobile phone and spend more than $50 per year on mobile phone games.","category":"fig/lifestyle"},{"id":"68dd4378-035b-49bb-be76-bb8f69a38030","name":"mobile_payment_user_likelihood","literate":"Mobile payment user likelihood","description":"Ranks an individual's likelihood of regularly using mobile payment services such as Apple Pay, Google Pay, Venmo, or PayPal on a smartphone.","category":"fig/financial"},{"id":"0a15a66c-6395-41fb-aa87-eaaef19834ea","name":"mobile_phone_focused_consumer_likelihood","literate":"Mobile phone focused consumer likelihood","description":"Modeled likelihood that the individual keeps their phone on and nearby, checks it constantly, and frequently shops online from it.","category":"fig/lifestyle"},{"id":"9cae5cda-9c95-42d4-ad0a-ae337c733f23","name":"mobile_phone_service_switcher_likelihood","literate":"Mobile phone service switcher likelihood","description":"Ranks an individual's likelihood to switch mobile phone services, modeled based on whether any household members switched mobile phone service providers in the last 12 months.","category":"fig/lifestyle"},{"id":"4debfe88-fcce-4d56-9505-e4e5748936f3","name":"mobile_shopping_list_user_likelihood","literate":"Mobile shopping list user likelihood","description":"Modeled likelihood that the household nearly always builds shopping lists on a mobile phone.","category":"fig/lifestyle"},{"id":"6e236ad1-8c87-4663-bd00-8bfa76278ee4","name":"modern_contemporary_decor_gifts_engagement_intensity","literate":"Modern contemporary decor gifts engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for modern/contemporary decor and gift purchases.","category":"fig/engagement"},{"id":"f3769bcd-64f8-40c9-9df2-4c64982574bd","name":"modern_contemporary_decor_gifts_purchase_recency","literate":"Modern contemporary decor gifts purchase recency","description":"Indicates how recently an individual purchased modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"622592d6-ab4a-468a-86b4-cdc60d658065","name":"modern_contemporary_decor_gifts_spending_quintile","literate":"Modern contemporary decor gifts spending quintile","description":"Ranks individuals into five tiers based on spending on modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"f73308a6-444f-4d1c-a95f-b7d365c6ccfd","name":"monitored_home_security_system_owner_likelihood","literate":"Monitored home security system owner likelihood","description":"Modeled likelihood that the household currently owns a monitored home-security system.","category":"fig/lifestyle"},{"id":"b3570db8-4c65-4fe3-a5df-312421a79164","name":"monthly_mortgage_payment","literate":"Monthly mortgage payment","description":"Indicates an individual's monthly mortgage payment.","category":"fig/financial"},{"id":"c4720806-4737-43f0-a50d-207fa310e3cc","name":"mortgage_1_amount","literate":"Mortgage 1 amount","description":"Measures the amount of an individual's first mortgage. Draws from observed loan records when available, falling back to a modeled estimate based on household and geographic data.","category":"fig/financial"},{"id":"5ff73690-8384-4091-8b60-8eed1d1a01b8","name":"mortgage_1_deed_type","literate":"Mortgage 1 deed type","description":"Indicates the deed type (e.g. trust, quit claim deed, revolving line of credit) of an individual's first mortgage.","category":"fig/financial"},{"id":"e6df58ee-e8d4-4005-9348-14aa82fba5a6","name":"mortgage_1_due_date","literate":"Mortgage 1 due date","description":"Indicates the due date of an individual's first mortgage.","category":"fig/financial"},{"id":"88fff571-497c-4a41-a3d7-29c1614027a4","name":"mortgage_1_interest_rate","literate":"Mortgage 1 interest rate","description":"Indicates the interest rate of an individual's first mortgage.","category":"fig/financial"},{"id":"57847154-753f-4cfd-a04f-a7e31af637e4","name":"mortgage_1_interest_structure","literate":"Mortgage 1 interest structure","description":"Indicates the interest structure (e.g. adjustable, fixed, variable, balloon) of an individual's first mortgage.","category":"fig/financial"},{"id":"b2a163e7-1339-4ab4-9545-3e912ef13c88","name":"mortgage_1_origination_year_month","literate":"Mortgage 1 origination year month","description":"Indicates the year and month the first mortgage was originated.","category":"fig/financial"},{"id":"bde02c57-b2e1-4515-9695-3ad4a1faa9e9","name":"mortgage_1_term_length","literate":"Mortgage 1 term length","description":"Indicates the length of an individual's first mortgage in years, if applicable.","category":"fig/financial"},{"id":"cb9eeac6-dd83-4e40-8caf-1bf0858eff21","name":"mortgage_2_amount","literate":"Mortgage 2 amount","description":"Measures the second mortgage amount of an individual.","category":"fig/financial"},{"id":"c26d2148-c149-4b76-b336-2ba3aecc641c","name":"mortgage_2_deed_type","literate":"Mortgage 2 deed type","description":"Indicates the deed type (e.g. trust, quit claim deed, revolving line of credit) of an individual's second mortgage.","category":"fig/financial"},{"id":"fe903fa1-ced1-4e24-aa5f-0e8345f8695e","name":"mortgage_2_due_date","literate":"Mortgage 2 due date","description":"Indicates the due date of an individual's second mortgage.","category":"fig/financial"},{"id":"fafc3ef4-5e11-4a90-9571-6a88db890455","name":"mortgage_2_financing_type","literate":"Mortgage 2 financing type","description":"Indicates the financing type of an individual's second mortgage (e.g. VA loan, private party, wraparound mortgage).","category":"fig/financial"},{"id":"44b5612b-9d67-4ee0-bcd8-e2063142c90b","name":"mortgage_2_initiation_date","literate":"Mortgage 2 initiation date","description":"Indicates the initiation date of an individual's second mortgage.","category":"fig/financial"},{"id":"344eb3c8-14d7-4b69-b8be-4c4468b6dc81","name":"mortgage_2_interest_rate","literate":"Mortgage 2 interest rate","description":"Indicates the interest rate of an individual's second mortgage.","category":"fig/financial"},{"id":"e3184f6d-951e-474c-8d76-beb02989e084","name":"mortgage_2_interest_structure","literate":"Mortgage 2 interest structure","description":"Indicates the interest structure (e.g. adjustable, fixed, variable, balloon) of an individual's second mortgage.","category":"fig/financial"},{"id":"eaa78786-c386-4c47-9c5c-0aa1834ce017","name":"mortgage_2_term_length","literate":"Mortgage 2 term length","description":"Indicates the term of an individual's second mortgage in years.","category":"fig/financial"},{"id":"bdb76a54-f4c9-40bf-899d-623317d781a5","name":"mortgage_3_amount","literate":"Mortgage 3 amount","description":"Measures the remaining balance on an individual's third mortgage, if applicable.","category":"fig/financial"},{"id":"5fb9c12d-d965-4a2d-9335-7dbb6cd9b674","name":"mortgage_3_due_date","literate":"Mortgage 3 due date","description":"Indicates the due date of an individual's third mortgage.","category":"fig/financial"},{"id":"a42f5c93-2386-4aa9-8ad2-35c85d8d0d20","name":"mortgage_3_financing_type","literate":"Mortgage 3 financing type","description":"Indicates the financing type of an individual's third mortgage (e.g. VA loan, private party, wraparound mortgage).","category":"fig/financial"},{"id":"c7fc9b26-5fd9-485b-849e-8747187f079e","name":"mortgage_3_initiation_date","literate":"Mortgage 3 initiation date","description":"Indicates the initiation date of an individual's third mortgage.","category":"fig/financial"},{"id":"bd9bf552-5406-434a-b73b-2b46448de5b3","name":"mortgage_3_interest_rate","literate":"Mortgage 3 interest rate","description":"Indicates the interest rate of an individual's third mortgage.","category":"fig/financial"},{"id":"d4f59eeb-475f-429e-9b27-bb3c09ade0b8","name":"mortgage_3_interest_structure","literate":"Mortgage 3 interest structure","description":"Indicates the interest structure (e.g. adjustable, fixed, variable, balloon) of an individual's third mortgage.","category":"fig/financial"},{"id":"4d3fc1b9-2756-47d3-9e71-606605807ceb","name":"mortgage_3_term_length","literate":"Mortgage 3 term length","description":"Measures the term length in years of an individual's third mortgage, if applicable.","category":"fig/financial"},{"id":"b024ee5e-56aa-478c-a408-0357146976e7","name":"mortgage_amount_at_transaction_time","literate":"Mortgage amount at transaction time","description":"Indicates a property's mortgage amount at the time of transaction.","category":"fig/financial"},{"id":"13704531-d229-4cff-9bd2-014f4cfdb39e","name":"mortgage_assumption_amount","literate":"Mortgage assumption amount","description":"Records the dollar amount of the seller's existing home loan that a buyer could take over instead of getting a new mortgage. This only applies to certain government-backed loans (FHA, VA, and USDA) where the lender allows the loan to transfer to the new owner. Most standard home loans do not allow this, so only a small share of properties will have a value here.","category":"fig/financial"},{"id":"0db1999d-e04d-4b05-8163-8068f9034eb8","name":"mortgage_financing_type","literate":"Mortgage financing type","description":"Indicates the financing type of an individual's first mortgage (e.g. VA loan, private party, wraparound mortgage).","category":"fig/financial"},{"id":"499a5566-133a-4bf2-916d-55478443b62b","name":"mortgage_loan_to_value_ratio","literate":"Mortgage loan to value ratio","description":"Indicates the loan to value ratio on an individual's mortgage.","category":"fig/financial"},{"id":"a17fc763-6e5b-4dd9-b587-f228257ddbc4","name":"mortgage_loan_type","literate":"Mortgage loan type","description":"Indicates the type of loan taken on a household's property (e.g., Conventional, FHA, VA).","category":"fig/financial"},{"id":"f459ffde-4500-4d4c-b5d1-1cd4e4832535","name":"mortgage_refinance_interest_rate","literate":"Mortgage refinance interest rate","description":"Indicates the interest rate on an individual's mortgage or refinance.","category":"fig/financial"},{"id":"e99c897d-f919-4c5c-aa71-4fdfb5d41a7f","name":"mortgage_refinancer_likelihood","literate":"Mortgage refinancer likelihood","description":"Ranks an individual's likelihood of having refinanced their mortgage within the past three years.","category":"fig/financial"},{"id":"63ac9281-4cb3-49ec-9e7b-16b7699e7ed5","name":"mortgage_refinancer_likelihood_using_protected_data","literate":"Mortgage refinancer likelihood using protected data","description":"Ranks an individual's likelihood of having refinanced a mortgage in the past three years; modeling incorporates protected-class attributes such as age and gender.","category":"fig/financial"},{"id":"7a7633be-6392-4028-b3fc-7ecaabe7739e","name":"mortgagee_likelihood","literate":"Mortgagee likelihood","description":"Ranks an individual's likelihood of currently holding a home mortgage.","category":"fig/financial"},{"id":"1b74f9a0-1e0e-4b2f-859a-edfdef77c1b0","name":"mortgagee_likelihood_using_protected_data","literate":"Mortgagee likelihood using protected data","description":"Ranks an individual's likelihood of holding a home mortgage; modeling incorporates protected-class attributes such as age and gender.","category":"fig/financial"},{"id":"7bf294ae-0332-46cd-acef-ef8f26c19a7d","name":"most_recent_home_equity_loan_amount","literate":"Most recent home equity loan amount","description":"Measures the remaining balance of an individual's most recent home equity loan. A home equity loan is a type of consumer debt that allows homeowners to borrow against the equity in their residence.","category":"fig/financial"},{"id":"599e5f06-c179-4b77-91d4-9897bcb63c52","name":"motorcycle_purchase_likelihood","literate":"Motorcycle purchase likelihood","description":"Ranks an individual's likelihood to purchase a motorcycle.","category":"fig/lifestyle"},{"id":"57110f5d-0220-40ab-8a9f-80325970d201","name":"motorcycle_riding_interest","literate":"Motorcycle riding interest","description":"Flags households with a self-reported motorcycle-riding interest.","category":"fig/lifestyle"},{"id":"33660ad6-2853-4b62-83a8-3fc985e51f61","name":"motorized_watercraft_owner_likelihood","literate":"Motorized watercraft owner likelihood","description":"Modeled likelihood that the household owns a motorized boat or personal watercraft.","category":"fig/lifestyle"},{"id":"1b19d5ae-42b1-420f-bbec-803a72ea252b","name":"mountain_bike_owner_likelihood","literate":"Mountain bike owner likelihood","description":"Modeled likelihood that the household owns a mountain bike.","category":"fig/lifestyle"},{"id":"b02532ca-3c4e-4d7e-8a5b-486acf3f2633","name":"move_likelihood","literate":"Move likelihood","description":"Ranks an individual's likelihood of moving to a new home within the next 2-4 months.","category":"fig/life_event"},{"id":"92cd2e09-ab63-4152-8ac6-404ea611fd26","name":"move_likelihood_next_2_to_4_months","literate":"Move likelihood next 2 to 4 months","description":"Indicates an individual's likelihood to move in the next two to four months.","category":"fig/life_event"},{"id":"6bf00398-b36a-4247-9c2a-15bb0f89a1d9","name":"movie_loyalty_program_member_likelihood","literate":"Movie loyalty program member likelihood","description":"Modeled likelihood that a household member belongs to a movie theater loyalty program.","category":"fig/lifestyle"},{"id":"3437268b-e165-4818-8c9c-2cefca7ea93f","name":"multi_policy_insurance_owner_likelihood","literate":"Multi policy insurance owner likelihood","description":"Ranks an individual's likelihood of bundling home and auto insurance with the same provider.","category":"fig/financial"},{"id":"fc1eb41a-a14f-44e4-b910-f5ba9891e6a8","name":"multi_retailer_shopper_likelihood","literate":"Multi retailer shopper likelihood","description":"Modeled likelihood that the individual shops across multiple retailers to find the best deals.","category":"fig/lifestyle"},{"id":"9ee30ee6-3401-48c3-b8d8-05d4d11b9ee9","name":"magazine_general_spending_quintile","literate":"Multi-category magazine spending quintile (general, regional-culture, men's-interest, multi-interest)","description":"Ranks individuals into five tiers based on their strongest magazine spending signal across categories, including general magazines, regional culture and history magazines, men's interest magazines, and broad multi-interest magazine subscriptions.","category":"fig/lifestyle"},{"id":"9a6c970a-d60e-4037-901f-c1fa7810a1da","name":"museum_member_likelihood","literate":"Museum member likelihood","description":"Modeled likelihood that a household member holds a museum membership.","category":"fig/lifestyle"},{"id":"cb7791c4-19d0-448d-a3fb-233416df9de1","name":"music_and_video_spending_quintile","literate":"Music and video spending quintile","description":"Ranks an individual into five tiers based on spending on music and videos.","category":"fig/lifestyle"},{"id":"9a9d696f-f22d-44a2-914a-f6de2157e7e8","name":"music_interest","literate":"Music interest","description":"Flags households with a self-reported music interest.","category":"fig/lifestyle"},{"id":"8d1ff3f4-970a-471b-9b09-9d8c346fb083","name":"music_videos_engagement_intensity","literate":"Music videos engagement intensity","description":"Cross-tab of an individual's music-and-video spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"25bc62ff-be72-4aee-b2ed-41ab45bdc9a1","name":"music_videos_purchase_recency","literate":"Music videos purchase recency","description":"Months since the individual's last purchase in the music or videos category.","category":"fig/lifestyle"},{"id":"9b568c75-9a7e-4bae-86f9-b1f747ae71ce","name":"mutual_fund_purchase_interest","literate":"Mutual fund purchase interest","description":"Indicates whether someone in the household has an interest in purchasing mutual funds.","category":"fig/financial"},{"id":"58401759-094b-4b4e-8256-3df6a5408937","name":"name_brand_female_apparel_purchase_recency","literate":"Name brand female apparel purchase recency","description":"Indicates how recently an individual purchased name-brand, fashionable, and comfortable female apparel.","category":"fig/lifestyle"},{"id":"c375d436-a74f-4d4c-a1e8-ed0eb3b71491","name":"nascar_enthusiast_likelihood","literate":"Nascar enthusiast likelihood","description":"Modeled likelihood that the household watches NASCAR at least every few weeks.","category":"fig/lifestyle"},{"id":"46806f19-3d4f-428f-9698-dc53bb7fef5f","name":"nascar_interest","literate":"Nascar interest","description":"Flags households with a self-reported NASCAR interest.","category":"fig/lifestyle"},{"id":"9f7a2f45-78b1-4657-8ff9-822fa5b29113","name":"national_bank_individual_likelihood","literate":"National bank individual likelihood","description":"Ranks an individual's likelihood of using a national bank for day-to-day banking, mortgages, loans, or other personal financial services.","category":"fig/financial"},{"id":"e656345b-1846-4430-9f28-fea96d73e39d","name":"native_american_cause_donation_interest","literate":"Native american cause donation interest","description":"Indicates whether someone in the household has an interest in donating to Native American causes.","category":"fig/civic"},{"id":"7efca638-aa7a-4969-836a-83f75a79ca09","name":"natural_cheese_slices_brand_switcher_likelihood","literate":"Natural cheese slices brand switcher likelihood","description":"Modeled likelihood that the household buys natural cheese slices weekly and is open to switching brands.","category":"fig/lifestyle"},{"id":"25de615a-e117-44b1-80b6-a2429051ebb1","name":"natural_foods_interest","literate":"Natural foods interest","description":"Flags households with a self-reported natural-foods interest.","category":"fig/lifestyle"},{"id":"776ef00d-9aa4-4c38-9645-75347ea43adf","name":"natural_green_product_home_cleaner_likelihood","literate":"Natural green product home cleaner likelihood","description":"Modeled likelihood that the individual considers “green” or natural ingredients very important when buying home cleaners.","category":"fig/lifestyle"},{"id":"4f74f8f6-04b6-42a6-a985-819b00a59186","name":"natural_shredded_cheese_brand_switcher_likelihood","literate":"Natural shredded cheese brand switcher likelihood","description":"Modeled likelihood that the household buys natural shredded cheese weekly and is open to switching brands.","category":"fig/lifestyle"},{"id":"cd4cc501-51f9-498d-aefa-11374e8e59d6","name":"nearest_airport","literate":"Nearest airport","description":"Identifies the FAA / IATA code of the airport closest to the surrounding postcode (any size, including general-aviation fields).","category":"fig/reachability"},{"id":"16ba4b71-f11b-40f3-9bb0-815e8582278a","name":"nearest_airport_distance","literate":"Nearest airport distance","description":"Indicates the distance in kilometers from the surrounding postcode center to the nearest airport (any size, including general-aviation fields).","category":"fig/reachability"},{"id":"3445d880-fa9d-4937-a50a-9fab1721899e","name":"needlecrafts_interest","literate":"Needlecrafts interest","description":"Indicates whether someone in the household has an interest in sewing, needlework, and knitting.","category":"fig/lifestyle"},{"id":"c12001d4-75f9-48a7-a67d-684dee30e41b","name":"neighborhood_id","literate":"Neighborhood id","description":"Vendor identifier for the neighborhood containing the individual's address.","category":"fig/geography"},{"id":"93b669d3-073e-4abf-8480-833c95f20917","name":"net_worth","literate":"Net worth","description":"Estimates a household's total assets minus total liabilities.","category":"fig/financial"},{"id":"4b30e6d0-4bb8-47ab-a489-5beb0d29a35d","name":"net_worth_tier_no_protected_class","literate":"Net worth tier no protected class","description":"Estimates a household's net worth tier without using protected class data such as race or age. Net worth is the total value of all assets minus outstanding debts and liabilities.","category":"fig/financial"},{"id":"d631a66e-9522-4b3c-9368-0bc56934af9a","name":"new_adult_to_file_change_date","literate":"New adult to file change date","description":"Indicates the most recent date an individual was classified as a new adult or new young adult in the data file. Only the year and month are meaningful; the day is a placeholder.","category":"fig/life_event"},{"id":"c1271fff-2538-488c-a3bb-8f7812bfde93","name":"new_adult_to_file_indicator","literate":"New adult to file indicator","description":"Indicates whether an individual was recently identified as a new adult or new young adult in the data file.","category":"fig/life_event"},{"id":"ee08fd67-a946-4a07-aecf-e9837a6cb7c1","name":"new_driver_change_date","literate":"New driver change date","description":"Indicates the date a new pre-driver was identified in a household. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/life_event"},{"id":"1451d75d-201f-4483-bb3a-1c80228b3f0a","name":"new_driver_indicator","literate":"New driver indicator","description":"Indicates whether a household member recently reached driving age.","category":"fig/life_event"},{"id":"0505ff27-d3be-45b8-826b-4784564bda0c","name":"new_first_child_change_date","literate":"New first child change date","description":"Indicates the date a household had a child aged 0 to 2 years old.","category":"fig/life_event"},{"id":"ce7de59d-b105-4959-8ff7-b62b6ecb86b7","name":"new_first_child_indicator","literate":"New first child indicator","description":"Indicates whether an individual is a new, first-time parent of a child between zero and two years old.","category":"fig/life_event"},{"id":"c199a26c-4a58-4dd1-b5bd-7d7895bac07e","name":"new_luxury_vehicle_purchaser_likelihood","literate":"New luxury vehicle purchaser likelihood","description":"Ranks a household's propensity to purchase a new luxury vehicle in the near term.","category":"fig/vehicles"},{"id":"a97cbf9a-3afe-4885-a461-7db2d4b1e686","name":"new_non_luxury_vehicle_purchaser_likelihood","literate":"New non luxury vehicle purchaser likelihood","description":"Ranks a household's propensity to purchase a new non-luxury vehicle in the near term.","category":"fig/vehicles"},{"id":"b8a85467-dd3c-4d2e-9bea-6ebaacfb1834","name":"newly_married_change_date","literate":"Newly married change date","description":"Indicates the date an individual was identified as newly married.","category":"fig/life_event"},{"id":"1209239e-dbbc-4aeb-b06b-86e5bd07b611","name":"newly_married_indicator","literate":"Newly married indicator","description":"Flags individuals identified as having married within the past 12 months.","category":"fig/life_event"},{"id":"3d71c60e-7d4f-4bb0-a829-176f04ab69d8","name":"newly_single_change_date","literate":"Newly single change date","description":"Indicates the date an individual became newly single.","category":"fig/life_event"},{"id":"e71c9218-ed69-40c9-879b-940157f5d850","name":"newly_single_indicator","literate":"Newly single indicator","description":"Flags individuals identified as having recently transitioned to single status (e.g., divorce or widowhood).","category":"fig/life_event"},{"id":"9e0798f0-f366-4770-8b3b-452e30e50fd5","name":"newsletters_engagement_intensity","literate":"Newsletters engagement intensity","description":"Cross-tab of an individual's newsletter-subscription spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"6419843b-21e3-4061-9078-3ad36ef6b812","name":"newsletters_purchase_recency","literate":"Newsletters purchase recency","description":"Indicates how recently an individual purchased an item in the newsletters category.","category":"fig/lifestyle"},{"id":"c0464e99-ba3a-4b62-9896-c98cd9d3cd77","name":"newsletters_spending_quintile","literate":"Newsletters spending quintile","description":"Quintile of individual spend on newsletter subscriptions.","category":"fig/lifestyle"},{"id":"131a0764-09bd-4061-be60-1dc3ab28d5c5","name":"non_401k_mutual_fund_investor_likelihood","literate":"Non 401k mutual fund investor likelihood","description":"Ranks an individual's likelihood of holding or planning to acquire non-401k stocks, bonds, or mutual funds within the next 12 months.","category":"fig/financial"},{"id":"aedad198-bed7-4203-801f-a0d1686baabf","name":"non_beef_jerky_consumer_likelihood","literate":"Non beef jerky consumer likelihood","description":"Modeled likelihood that a household member eats non-beef jerky (turkey, chicken, pork, fish, vegan, etc.) every few days.","category":"fig/lifestyle"},{"id":"191515db-e2b3-4cb3-84c3-4618b07d6beb","name":"non_cash_rewards_card_user_likelihood","literate":"Non cash rewards card user likelihood","description":"Ranks an individual's likelihood of using a credit card with non-cash rewards such as airline miles or points programs.","category":"fig/financial"},{"id":"fc911927-3f8c-4c42-a292-9ae65653b5a1","name":"non_mobile_gaming_enthusiast_likelihood","literate":"Non mobile gaming enthusiast likelihood","description":"Ranks an individual's likelihood to game on non-mobile devices, modeled based on whether any household members play video games on a gaming console (e.g., PS4, Xbox, Nintendo Switch) and spend $100 or more per year on games.","category":"fig/lifestyle"},{"id":"853636a4-e3c0-4322-9379-f737af20a4a3","name":"non_motorized_watercraft_owner_likelihood","literate":"Non motorized watercraft owner likelihood","description":"Ranks an individual's likelihood to own non-motorized watercraft, modeled based on whether the household has a canoe, kayak, stand up paddle board, or other non-motorized boat.","category":"fig/lifestyle"},{"id":"6dc071bf-6fb8-41e2-b212-00ce413b5249","name":"number_of_adults_derivation","literate":"Number of adults derivation","description":"Indicates whether the number of adults in the household was directly sourced or inferred from similar households.","category":"fig/demography"},{"id":"8029a66f-e28f-4193-87c7-51a55e3b8704","name":"nutrition_and_fitness_interest","literate":"Nutrition and fitness interest","description":"Flags households with a self-reported interest in natural foods, nutrition, or fitness.","category":"fig/lifestyle"},{"id":"78e827a7-6a25-4bbe-96b0-77a3421780bf","name":"nutrition_interest","literate":"Nutrition interest","description":"Flags households with a self-reported nutrition or healthy-eating interest.","category":"fig/lifestyle"},{"id":"bc2aab47-d336-46f8-bc75-255f74639b30","name":"nutritional_health_bar_brand_switcher_likelihood","literate":"Nutritional health bar brand switcher likelihood","description":"Modeled likelihood that the household eats nutritional health bars weekly and is open to switching brands.","category":"fig/lifestyle"},{"id":"69ff0145-45ab-482d-b68c-d99a75607d85","name":"offline_amount_spent_on_purchases_quintile","literate":"Offline amount spent on purchases quintile","description":"Ranks individuals into five tiers based on their total spending on purchases offline observed.","category":"fig/lifestyle"},{"id":"80174308-9109-4102-b23d-d3f43321e8fd","name":"offline_purchase_count_quintile","literate":"Offline purchase count quintile","description":"Ranks individuals into five tiers (quintiles) by their total observed count of offline purchases.","category":"fig/financial"},{"id":"cbbcd643-385d-4a50-ba34-0a8a5e110626","name":"on_demand_movie_subscriber_likelihood","literate":"On demand movie subscriber likelihood","description":"Modeled likelihood that the household streams movies through paid services (e.g., Netflix, Hulu) at least three times per week.","category":"fig/lifestyle"},{"id":"64c646e1-2a83-4bd1-8c3b-5e1d26e38dcb","name":"on_road_motorcycle_ownership_likelihood","literate":"On road motorcycle ownership likelihood","description":"Ranks an individual's likelihood of owning an on-road motorcycle.","category":"fig/lifestyle"},{"id":"9bf37915-ff4a-4d20-8f93-d610ea7057bd","name":"on_the_go_food_drink_consumer_likelihood","literate":"On the go food drink consumer likelihood","description":"Ranks a household's likelihood to buy food or beverages away from home when a meal is needed.","category":"fig/lifestyle"},{"id":"7f6a5d5c-30fa-4867-b10a-60b83c7934e9","name":"on_the_go_snacker_snack_food_likelihood","literate":"On the go snacker snack food likelihood","description":"Ranks a household's likelihood to regularly consume snack foods away from home, including at work, school, and during trips.","category":"fig/lifestyle"},{"id":"a75e1525-7e64-4bfa-9915-6ceef062a850","name":"one_shot_product_order_count_24_months","literate":"One shot product order count 24 months","description":"Counts the total number of one-shot product orders from a household within the last 24 months.","category":"fig/financial"},{"id":"04e624d4-c014-44ae-b437-26d96897f989","name":"one_stop_shopper_likelihood","literate":"One stop shopper likelihood","description":"Ranks an individual's likelihood to primarily shop at one retailer for each shopping trip, modeled based on whether the person prefers to shop where they can meet most of their household needs in one stop and does not consider it worthwhile to shop at different stores to get the best deal.","category":"fig/lifestyle"},{"id":"ca667578-e9df-4d16-93fd-8b210474f0fb","name":"online_amount_spent_on_purchases_quintile","literate":"Online amount spent on purchases quintile","description":"Ranks individuals into five tiers based on their total spending on purchases online observed.","category":"fig/lifestyle"},{"id":"10448f95-05f4-42df-a503-aace8e8a78e4","name":"online_broker_user_likelihood","literate":"Online broker user likelihood","description":"Ranks an individual's likelihood of currently using an online brokerage.","category":"fig/financial"},{"id":"0f526889-8072-448e-b20a-80e43abc1a4f","name":"online_degree_education_seeker_likelihood","literate":"Online degree education seeker likelihood","description":"Modeled likelihood that the individual has considered online coursework toward a degree or certificate program.","category":"fig/lifestyle"},{"id":"4b37b197-1dc0-4b6c-bda5-748aa0e3cac4","name":"online_gamer_likelihood","literate":"Online gamer likelihood","description":"Modeled likelihood that the individual pays to play video games online via subscription or pay-as-you-go.","category":"fig/lifestyle"},{"id":"1f19b8e6-9150-4352-9c5e-cc6ac32df393","name":"online_home_cleaning_product_buyer_likelihood","literate":"Online home cleaning product buyer likelihood","description":"Modeled likelihood that the individual buys home-cleaning products online at least every two to three months.","category":"fig/lifestyle"},{"id":"d3a9fc32-4517-4b49-99af-505f898fa603","name":"online_hotel_deal_seeker_likelihood","literate":"Online hotel deal seeker likelihood","description":"Modeled likelihood that the household books hotels online with a strong preference for the best price.","category":"fig/lifestyle"},{"id":"afd7d436-761d-4198-a735-420f933fef4f","name":"online_hotel_upgrader_likelihood","literate":"Online hotel upgrader likelihood","description":"Modeled likelihood that the household books hotels online and regularly pays extra for room upgrades.","category":"fig/lifestyle"},{"id":"bf58fb6b-552a-484c-8d2b-24b201451629","name":"online_insurance_buyer_likelihood","literate":"Online insurance buyer likelihood","description":"Ranks an individual's likelihood of purchasing auto or homeowners insurance through an online channel.","category":"fig/financial"},{"id":"488d0c77-1c1e-4fb3-8f0d-ea74f875d0ce","name":"online_laundry_product_buyer_likelihood","literate":"Online laundry product buyer likelihood","description":"Modeled likelihood that the individual buys laundry products online at least every two to three months.","category":"fig/lifestyle"},{"id":"5dcea7aa-537d-4d85-a328-9d3fb3d6e4c6","name":"online_lower_price_items_purchase_recency","literate":"Online lower price items purchase recency","description":"Months since the individual's last online purchase of lower-priced apparel, jewelry, accessories, or personal-care items.","category":"fig/lifestyle"},{"id":"1a2aa6dc-d2e1-49c2-9924-33ac49ad2bab","name":"online_magazine_newspaper_subscriber_likelihood","literate":"Online magazine newspaper subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to online magazines or newspapers, modeled based on whether any household members subscribe to paid magazines, newspapers or newsletters accessed online.","category":"fig/lifestyle"},{"id":"46a286ac-a378-4002-b78f-f94467634d0c","name":"online_personal_appearance_spending_quintile","literate":"Online personal appearance spending quintile","description":"Ranks an individual into five tiers based on spending on online apparel, jewelry, accessories, and personal care items.","category":"fig/lifestyle"},{"id":"3007b00d-2b7a-4710-b534-07ec4ee5190a","name":"online_personal_care_product_buyer_likelihood","literate":"Online personal care product buyer likelihood","description":"Modeled likelihood that the individual buys personal-care products online at least every four to six months and sources 10%+ of monthly spend online.","category":"fig/lifestyle"},{"id":"89ef98bc-a4d5-46d1-9e2b-1af7e0b5e513","name":"online_pet_food_buyer_likelihood","literate":"Online pet food buyer likelihood","description":"Ranks an individual's likelihood to purchase pet food online, modeled based on whether household members purchased pet food or pet treats online in the last 12 months.","category":"fig/lifestyle"},{"id":"1d76db9e-42c4-4709-9217-62b35c748105","name":"online_pharmacy_shopper_likelihood","literate":"Online pharmacy shopper likelihood","description":"Modeled likelihood that the individual used an online pharmacy 6+ times in the last 12 months and plans to continue.","category":"fig/lifestyle"},{"id":"b6e975a0-71f8-40b7-aed8-d785bee41d13","name":"online_pick_up_restaurant_customer_likelihood","literate":"Online pick up restaurant customer likelihood","description":"Ranks an individual's likelihood to order food online and pick up in a restaurant, modeled based on whether the person ordered from a restaurant online or on an app and picked up at the restaurant four or more times in the last 12 months.","category":"fig/lifestyle"},{"id":"5e2d33b9-b3b3-4605-b758-c00ca41e1e7c","name":"online_purchase_after_research_likelihood","literate":"Online purchase after research likelihood","description":"Modeled likelihood that the individual researched a product online and in store before completing the purchase online in the last six months.","category":"fig/lifestyle"},{"id":"7173ffe9-8e23-4330-ab77-60c126ca9669","name":"online_purchase_count_quintile","literate":"Online purchase count quintile","description":"Ranks individuals into five tiers based on their total number of purchase online observed.","category":"fig/lifestyle"},{"id":"eda82478-ddce-43ba-9844-ecca506f1a2d","name":"online_purchase_tendency_quintile","literate":"Online purchase tendency quintile","description":"Quintile of household purchasing tendency through online channels.","category":"fig/lifestyle"},{"id":"56438806-95c6-45b9-a14f-e804d8eff886","name":"online_purchaser_likelihood","literate":"Online purchaser likelihood","description":"Ranks an individual's likelihood of preferring online shopping and making at least three online purchases per month.","category":"fig/financial"},{"id":"2b14e5aa-603e-4930-a7e6-5d83d0491547","name":"online_savings_user_likelihood","literate":"Online savings user likelihood","description":"Ranks an individual's likelihood of holding and using an online savings account.","category":"fig/financial"},{"id":"c8d886ce-9bfa-4cd2-9cd4-700274a04fbc","name":"online_travel_agency_airfare_purchaser_likelihood","literate":"Online travel agency airfare purchaser likelihood","description":"Ranks an individual's likelihood to purchase airfare via an online travel agency, modeled based on whether the individual is extremely likely to book through an online travel agency when purchasing a flight-only or flight-and-hotel package.","category":"fig/lifestyle"},{"id":"f9b39e2a-ea78-4628-9aab-05a98c0b8532","name":"online_vehicle_shopping_likelihood","literate":"Online vehicle shopping likelihood","description":"Ranks an individual's likelihood to shop for vehicles on the internet.","category":"fig/lifestyle"},{"id":"7db26c4b-c293-4208-b15d-f60c230d6287","name":"opening_weekend_movie_enthusiast_likelihood","literate":"Opening weekend movie enthusiast likelihood","description":"Ranks a household's likelihood to attend newly released movies on their opening weekend.","category":"fig/lifestyle"},{"id":"8c602d17-7693-46df-b075-6dfdc3514871","name":"organic_food_purchaser_likelihood","literate":"Organic food purchaser likelihood","description":"Ranks an individual's likelihood to consistently purchase certified-organic produce, packaged foods, meat, and fish.","category":"fig/lifestyle"},{"id":"2a0be0af-d09b-483e-858e-00f4b5bfea84","name":"organic_product_purchaser_likelihood","literate":"Organic product purchaser likelihood","description":"Ranks an individual's likelihood to buy organic-labeled personal care products and trust organic certification claims.","category":"fig/lifestyle"},{"id":"2684a466-c694-45e4-80a9-ec356290b29c","name":"oriental_fragrance_notes_enthusiast_likelihood","literate":"Oriental fragrance notes enthusiast likelihood","description":"Ranks a household's likelihood to purchase fragrances with oriental notes such as spicy or warm scents.","category":"fig/lifestyle"},{"id":"22cb6997-88c5-4054-b9c3-835330c5de84","name":"other_category_spending_quintile","literate":"Other category spending quintile","description":"Quintile of household spending on miscellaneous purchases that don't fit other tracked categories.","category":"fig/lifestyle"},{"id":"8ff31c25-c518-4216-be3a-55c42134ba5f","name":"other_direct_delivery_dining_enthusiast_likelihood","literate":"Other direct delivery dining enthusiast likelihood","description":"Ranks an individual's likelihood to use direct delivery dining services other than the major platforms, modeled based on whether the household has ever ordered delivery through a direct delivery dining service other than Grubhub, Uber Eats, Postmates, DoorDash, or ezCater.","category":"fig/lifestyle"},{"id":"84c6cda8-cb6f-4be6-9e69-a3a8b877bcea","name":"other_engagement_intensity","literate":"Other engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for purchases not assigned to any named engagement category.","category":"fig/engagement"},{"id":"2c9ca0b9-63b8-4dfe-a132-5401289b9d87","name":"other_faith_based_spending_interest","literate":"Other faith based spending interest","description":"Flags households whose purchase history includes faith-based products outside the major tracked religions.","category":"fig/lifestyle"},{"id":"4ecc0121-68d0-47bc-af05-908a87742162","name":"outdoor_and_diy_male_engagement_intensity","literate":"Outdoor and diy male engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for men's outdoor and DIY purchases (e.g., hunting gear, home-handy tools).","category":"fig/engagement"},{"id":"ca2db9c2-e857-4154-8901-c2b825c556a3","name":"outdoor_and_diy_male_market_engagement_recency","literate":"Outdoor and diy male market engagement recency","description":"Indicates how recently an individual engaged with the outdoor and diy male market category.","category":"fig/lifestyle"},{"id":"bf8e371b-6bb9-481f-ac82-414f6bee0ef2","name":"outdoor_apparel_and_gear_engagement_intensity","literate":"Outdoor apparel and gear engagement intensity","description":"Cross-tab of an individual's outdoor apparel and gear spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"a40833ff-c33d-4ba0-8707-8c1ce4766134","name":"outdoor_apparel_and_gear_purchase_recency","literate":"Outdoor apparel and gear purchase recency","description":"Recency of the household's most recent outdoor apparel or gear purchase.","category":"fig/lifestyle"},{"id":"97e0c76a-f2cc-4001-8d3e-dc1495b75695","name":"outdoor_apparel_and_gear_spending_quintile","literate":"Outdoor apparel and gear spending quintile","description":"Ranks an individual into five tiers based on household spending on outdoor apparel and gear.","category":"fig/lifestyle"},{"id":"57810a4a-d91d-4e64-899a-ef8c66e6dacf","name":"outdoors_interest","literate":"Outdoors interest","description":"Indicates whether someone in the household has an interest in the outdoors, camping, and hiking.","category":"fig/lifestyle"},{"id":"9b5735ac-338b-4c21-9c27-100ba39c5e47","name":"own_second_home_likelihood","literate":"Own second home likelihood","description":"Ranks an individual's likelihood to own or seasonally rent a second residence such as a vacation or winter home.","category":"fig/lifestyle"},{"id":"5c8b179a-d59b-44bb-960d-af7ddaa0bf06","name":"owner_likelihood","literate":"Owner likelihood","description":"Ranks the likelihood that the household owns a cat or dog.","category":"fig/lifestyle"},{"id":"04d1b573-2dc8-40f6-8780-216d075ce618","name":"is_owner_occupied","literate":"Owner occupancy status","description":"Indicates whether the property owner lives at the property address or is an absentee owner.","category":"fig/property"},{"id":"2d333b92-79d0-4fb7-9dfa-9ef333b0ff0c","name":"owner_occupied_housing_unit_count","literate":"Owner occupied housing unit count","description":"Counts the number of owned housing units in a postcode.","category":"fig/demography"},{"id":"5826dfd8-bad2-46fe-89b4-ad4f54ee7850","name":"paid_streaming_enthusiast_likelihood","literate":"Paid streaming enthusiast likelihood","description":"Ranks an individual's likelihood to pay for streaming services, modeled based on whether the household accesses movies or shows at least two or more times per week through a paid streaming subscription service and does not use cable, satellite, or fiber optic TV.","category":"fig/lifestyle"},{"id":"d1be45bc-15be-44af-9067-77a45d221acf","name":"paper_shopping_list_user_likelihood","literate":"Paper shopping list user likelihood","description":"Ranks a household's likelihood to always write a paper shopping list when buying household products.","category":"fig/lifestyle"},{"id":"f9c2fdf8-d971-4fb2-add7-ad6ba0f6cc18","name":"parcel_sold_type","literate":"Parcel sold type","description":"Categorizes the sale by parcel composition: single parcel, multiple parcels, split parcel, or combination.","category":"fig/property"},{"id":"68fcb335-9f0d-450b-b6b6-26b65d9ef74c","name":"parking_facility_type","literate":"Parking facility type","description":"Parking arrangement on the parcel (e.g., attached garage, detached garage, carport, open lot, none).","category":"fig/property"},{"id":"a2b69eef-7a4a-4a9a-b383-a2479fbc8bdf","name":"parking_space_count","literate":"Parking space count","description":"Total off-street parking spaces on the parcel, including garage stalls and driveway capacity.","category":"fig/property"},{"id":"60b8e7af-2087-46ff-8e34-fe67028f4bfb","name":"pasta_brand_switcher_likelihood","literate":"Pasta brand switcher likelihood","description":"Ranks a household's likelihood to switch pasta brands, given weekly pasta consumption and willingness to try new brands.","category":"fig/lifestyle"},{"id":"928c7508-bb7c-41cb-a140-3f11425b6f8a","name":"pasta_sauce_purchaser_likelihood","literate":"Pasta sauce purchaser likelihood","description":"Ranks a household's likelihood to purchase pasta sauce on a weekly basis.","category":"fig/lifestyle"},{"id":"a9f14a8d-13b9-4be3-99bb-b4d868d9faaa","name":"paycheck_to_paycheck_consumer_likelihood","literate":"Paycheck to paycheck consumer likelihood","description":"Ranks an individual's likelihood to live paycheck to paycheck, modeled based on whether the person has very low access to savings and uses services such as payday loans, minimum credit card payments, or cash advances.","category":"fig/financial"},{"id":"794ffc1b-191f-4332-92a8-1a27eee79d81","name":"paypal_user_likelihood","literate":"Paypal user likelihood","description":"Ranks an individual's likelihood of using PayPal at least monthly for purchases or money transfers.","category":"fig/financial"},{"id":"fd0ef709-191b-4f36-8cfc-cfe52331a8f6","name":"per_capita_income","literate":"Per capita income","description":"Estimates the average income per person in the surrounding postcode over the past 12 months, in 2024 inflation-adjusted dollars.","category":"fig/financial"},{"id":"104389dc-b7cd-4b13-aa46-a7805c9db4e1","name":"perfect_unique_gift_purchase_recency","literate":"Perfect unique gift purchase recency","description":"Indicates how recently an individual purchased unique, personalized gifts for loved ones.","category":"fig/lifestyle"},{"id":"609984e7-46a0-471b-b53f-c0087e4c28c5","name":"perfect_unique_gift_spending_quintile","literate":"Perfect unique gift spending quintile","description":"Ranks individuals into five tiers based on spending on unique, personalized gifts for loved ones.","category":"fig/lifestyle"},{"id":"97d8f70d-192a-47b7-a16f-db200e6259fa","name":"person_middle_initial","literate":"Person middle initial","description":"Records an individual's middle initial.","category":"fig/demography"},{"id":"be3ef198-e117-4930-9bca-0ba734522c57","name":"personal_care_new_product_seeker_likelihood","literate":"Personal care new product seeker likelihood","description":"Ranks an individual's likelihood to be interested in and actively seek out new personal care products, modeled based on whether the person has tried at least 3 new personal care products in the last 6 months, is very willing to try new ones, and is usually one of the first to do so.","category":"fig/lifestyle"},{"id":"21e71c4b-5ad6-4906-b0f3-191727781180","name":"personal_traveler_likelihood","literate":"Personal traveler likelihood","description":"Ranks a household's likelihood to spend 11 or more days per year on personal (non-business) travel.","category":"fig/lifestyle"},{"id":"0475f5f2-30b9-4b31-b0c1-526fa7b96602","name":"pet_adopter_likelihood","literate":"Pet adopter likelihood","description":"Ranks the household's likelihood to adopt a pet from a shelter or rescue in the next 12 months, given prior adoption history.","category":"fig/lifestyle"},{"id":"e295c8ee-9792-44c4-a3d4-b011bd24145e","name":"pet_interest","literate":"Pet interest","description":"Indicates whether someone in the household has an interest in pets.","category":"fig/lifestyle"},{"id":"b996511a-e5a3-4753-aefe-311f2ea0c7c6","name":"pets_are_family_likelihood","literate":"Pets are family likelihood","description":"Ranks an individual's likelihood to treat pets as family, indicated by including them in family photos, celebrating their birthdays, taking them to the spa, and spending $1,500+ per year on them.","category":"fig/lifestyle"},{"id":"c1fbf949-d15e-4f3b-9f8d-727348ea1261","name":"photography_interest","literate":"Photography interest","description":"Indicates whether someone in the household has an interest in photography.","category":"fig/lifestyle"},{"id":"3025df6a-e531-461d-9486-aa44e23f448b","name":"pinterest_interest","literate":"Pinterest interest","description":"Indicates whether someone in the household has an interest in using Pinterest.","category":"fig/lifestyle"},{"id":"b6bc89fa-6180-435f-b718-6e0597febcc4","name":"pinterest_purchaser_likelihood","literate":"Pinterest purchaser likelihood","description":"Ranks a household's likelihood to make purchases via Pinterest within the last 12 months.","category":"fig/lifestyle"},{"id":"352ee028-4449-45a0-a22f-9f0a37138174","name":"pizza_dining_enthusiast_likelihood","literate":"Pizza dining enthusiast likelihood","description":"Ranks a household's likelihood to order pizza four or more times per month across dine-in, takeout, and delivery.","category":"fig/lifestyle"},{"id":"d368abd9-258a-4b6f-a503-79ec3f06a014","name":"plan_to_get_fitness_membership_likelihood","literate":"Plan to get fitness membership likelihood","description":"Ranks an individual's likelihood of getting a fitness membership in the next 12 months, modeled based on whether any household members plan to get a gym membership in the next 12 months.","category":"fig/lifestyle"},{"id":"946d6582-24aa-4b6c-8127-1b588e0c95bf","name":"planned_giver_likelihood","literate":"Planned giver likelihood","description":"Ranks an individual's likelihood to establish planned giving, such as a bequest in a will.","category":"fig/civic"},{"id":"a953396f-8a1d-4c97-b2f9-a3a7c7b73f75","name":"plant_based_dining_customer_likelihood","literate":"Plant based dining customer likelihood","description":"Ranks an individual's likelihood to follow a plant-based diet daily or near-daily.","category":"fig/lifestyle"},{"id":"6818babc-0912-4903-adf8-687490afc78f","name":"podcast_crime_junkie_likelihood","literate":"Podcast crime junkie likelihood","description":"Ranks an individual's likelihood to be a Crime Junkie podcast listener.","category":"fig/lifestyle"},{"id":"6601bb38-de7c-4bda-9213-0d1aeaa315fb","name":"podcast_enthusiast_likelihood","literate":"Podcast enthusiast likelihood","description":"Ranks an individual's likelihood to listen to podcasts at least weekly.","category":"fig/lifestyle"},{"id":"9a889e04-a118-4f28-8c2a-11331dbea2fa","name":"podcast_morbid_true_crime_likelihood","literate":"Podcast morbid true crime likelihood","description":"Ranks an individual's likelihood to listen to the Morbid: A True Crime podcast.","category":"fig/lifestyle"},{"id":"5edccc3f-4128-4096-b87b-9e5e1c347ef9","name":"podcast_my_favorite_murder_likelihood","literate":"Podcast my favorite murder likelihood","description":"Ranks an individual's likelihood to listen to the My Favorite Murder podcast.","category":"fig/lifestyle"},{"id":"34126188-4861-4a10-8c8a-60ff991f0050","name":"podcast_the_ben_shapiro_show_likelihood","literate":"Podcast the ben shapiro show likelihood","description":"Ranks an individual's likelihood to listen to The Ben Shapiro Show podcast.","category":"fig/lifestyle"},{"id":"028cd708-d764-41f6-a76b-23be0812f199","name":"podcast_the_daily_likelihood","literate":"Podcast the daily likelihood","description":"Ranks an individual's likelihood to listen to The Daily podcast from The New York Times.","category":"fig/lifestyle"},{"id":"b13860c2-ba25-413c-8324-ac7721654578","name":"podcast_the_joe_rogan_experience_likelihood","literate":"Podcast the joe rogan experience likelihood","description":"Ranks an individual's likelihood to listen to The Joe Rogan Experience podcast.","category":"fig/lifestyle"},{"id":"c05a88e4-d390-4350-ad9e-e3a14dadcf64","name":"podcast_true_crime_listener_likelihood","literate":"Podcast true crime listener likelihood","description":"Ranks an individual's likelihood to listen to true crime podcasts, based on affinity scores across multiple popular true crime podcast titles.","category":"fig/lifestyle"},{"id":"02fccd6b-40e2-44f7-8e06-582bcdfd7f10","name":"political_donation_party_lean","literate":"Political donation party lean","description":"Predicts which political party an individual is most likely to donate to.","category":"fig/civic"},{"id":"52ce7970-6c6a-44d4-a928-1c4de0c0354c","name":"political_donor_ideology","literate":"Political donor ideology","description":"Indicates whether an individual of a given household has expressed interest in donating for liberal or conservative causes.","category":"fig/civic"},{"id":"2eb9d912-4cf2-4750-8c97-06d3bceb5c30","name":"political_party_affiliation","literate":"Political party affiliation","description":"Individual's political party affiliation as recorded in voter registration files, where available.","category":"fig/society"},{"id":"f8f4b606-5db5-4297-9b72-2573ee6daf4a","name":"pool_owner_likelihood","literate":"Pool owner likelihood","description":"Ranks an individual's likelihood to own an in-ground or above-ground pool at a single-family home.","category":"fig/lifestyle"},{"id":"8a5776a8-4ef6-4c56-8df7-77e21a451043","name":"population_10_to_14","literate":"Population 10 to 14","description":"Counts the number of residents aged 10 to 14 in the surrounding postcode, summed across the male and female 10-14 buckets published by Census.","category":"fig/demography"},{"id":"738aaa57-e93a-43b4-9840-3db9369c8e65","name":"population_15_to_19","literate":"Population 15 to 19","description":"Counts the number of residents aged 15 to 19 in the surrounding postcode, summed across the male 15-17, male 18-19, female 15-17, and female 18-19 buckets published by Census.","category":"fig/demography"},{"id":"789e7daf-75c2-4c12-8720-c38f7353ea28","name":"population_20_to_24","literate":"Population 20 to 24","description":"Counts the number of residents aged 20 to 24 in the surrounding postcode.","category":"fig/demography"},{"id":"51aeca13-7f36-43ef-a8f2-b50b82acc8a8","name":"population_25_to_34","literate":"Population 25 to 34","description":"Counts the number of residents aged 25 to 34 in the surrounding postcode.","category":"fig/demography"},{"id":"b838bb0e-ff8c-4697-8902-b968e7fa9c4b","name":"population_35_to_44","literate":"Population 35 to 44","description":"Counts the number of residents aged 35 to 44 in the surrounding postcode.","category":"fig/demography"},{"id":"65c4a7f4-78e2-48c5-8b2c-abbd99a3a778","name":"population_4_and_under","literate":"Population 4 and under","description":"Counts the number of residents aged 4 and under in the surrounding postcode.","category":"fig/demography"},{"id":"2648d156-05bb-4882-bf61-813531299145","name":"population_45_to_54","literate":"Population 45 to 54","description":"Counts the number of residents aged 45 to 54 in the surrounding postcode.","category":"fig/demography"},{"id":"c2966f5e-4412-4462-901e-8176345ea7be","name":"population_5_to_9","literate":"Population 5 to 9","description":"Counts the number of residents aged 5 to 9 in the surrounding postcode, summed across the male and female 5-9 buckets published by Census.","category":"fig/demography"},{"id":"66d3dfd7-e9ae-4ed3-adb1-1369036cb094","name":"population_55_to_59","literate":"Population 55 to 59","description":"Counts the number of residents aged 55 to 59 in the surrounding postcode.","category":"fig/demography"},{"id":"2e5caa67-758f-45cf-b845-103a7c220539","name":"population_60_to_64","literate":"Population 60 to 64","description":"Counts the number of residents aged 60 to 64 in the surrounding postcode, summed across the 60-61 and 62-64 age buckets published by Census.","category":"fig/demography"},{"id":"5fe83f2b-941e-4eac-be1e-6e02510ced41","name":"population_65_to_74","literate":"Population 65 to 74","description":"Counts the number of residents aged 65 to 74 in the surrounding postcode.","category":"fig/demography"},{"id":"9e6cab78-a82e-49b4-a315-f6fc617e7339","name":"population_75_to_84","literate":"Population 75 to 84","description":"Counts the number of residents aged 75 to 84 in the surrounding postcode.","category":"fig/demography"},{"id":"4fbe0fda-7fdf-46fc-ae75-962a51801922","name":"population_85_and_up","literate":"Population 85 and up","description":"Counts the number of residents aged 85 and over in the surrounding postcode, summed across the male and female 85+ buckets published by Census.","category":"fig/demography"},{"id":"cabff65c-e4be-46a1-809b-04d4aa62e02b","name":"population_change_since_2000","literate":"Population change since 2000","description":"Indicates the relative change in resident population in the surrounding postcode since 2000, expressed as a fraction (0.45 means a 45 percent increase, -0.05 means a 5 percent decline).","category":"fig/demography"},{"id":"b73a0583-8043-4613-9a9b-82eb56311dae","name":"population_density","literate":"Population density","description":"Estimates the resident population per square mile in the surrounding postcode.","category":"fig/demography"},{"id":"b8eb0549-b17c-4fd3-b44b-34cc7871f1a0","name":"population_female","literate":"Population female","description":"Counts the number of female residents in the surrounding postcode.","category":"fig/demography"},{"id":"953afbd1-3266-453d-a815-816a848254cd","name":"population_male","literate":"Population male","description":"Counts the number of male residents in the surrounding postcode.","category":"fig/demography"},{"id":"2b5d4251-e7f0-47af-b166-1aea101e9cb1","name":"population_total","literate":"Population total","description":"Counts the total resident population in the surrounding postcode.","category":"fig/demography"},{"id":"1a971d7d-5e9c-43ac-9df4-d523f9c0d103","name":"postcode","literate":"Postcode","description":"Five-digit USPS ZIP code of the individual's mailing address.","category":"fig/geography"},{"id":"45c623a4-d5ee-40be-b6a1-91db4063e6ec","name":"practical_affordable_apparel_purchase_recency","literate":"Practical affordable apparel purchase recency","description":"Indicates how recently an individual purchased practical and affordable apparel, jewelry, or other accessories.","category":"fig/lifestyle"},{"id":"3a207435-e3ee-4c3b-a979-b36d615f7dc6","name":"practical_and_affordable_apparel_spending_quintile","literate":"Practical and affordable apparel spending quintile","description":"Ranks individuals into five tiers based on annual spending on practical and affordable apparel, jewelry, and accessories — typically associated with shoppers who prefer comfort over fashion.","category":"fig/lifestyle"},{"id":"da47f9f0-bb84-486d-9b74-3f7bd3e4c541","name":"practical_and_technology_gift_purchase_recency","literate":"Practical and technology gift purchase recency","description":"Indicates how recently an individual purchased practical or technology-focused gifts.","category":"fig/lifestyle"},{"id":"841c7a57-82a4-4e47-b947-e50cb45f46e0","name":"practical_and_technology_gift_spending_quintile","literate":"Practical and technology gift spending quintile","description":"Ranks individuals into five tiers based on annual spending on practical and technology-focused gifts.","category":"fig/lifestyle"},{"id":"f98afdb3-ea2b-491b-9235-a24205647e6d","name":"practical_comfort_apparel_engagement_intensity","literate":"Practical comfort apparel engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for practical, affordable comfort-oriented apparel, jewelry, and accessories.","category":"fig/engagement"},{"id":"3cfafb02-41fd-4280-931b-9015646564c2","name":"pre_shop_planner_likelihood","literate":"Pre shop planner likelihood","description":"Ranks an individual's likelihood to be a pre-shop planner who researches and plans trips prior to going to the store, modeled based on whether the person plans 80% or more of household purchases by making lists, using coupons, or planning based on menus or sales.","category":"fig/lifestyle"},{"id":"334d91e3-8ff1-4653-8bdf-ff7398543b05","name":"premium_natural_home_cleaner_likelihood","literate":"Premium natural home cleaner likelihood","description":"Ranks an individual's likelihood to pay at least 5% more for natural home cleaning products.","category":"fig/lifestyle"},{"id":"bc26e22d-c8c8-4320-af82-8cf57fb90058","name":"premium_natural_laundry_product_buyer_likelihood","literate":"Premium natural laundry product buyer likelihood","description":"Ranks an individual's likelihood to pay at least 21% more for natural laundry products.","category":"fig/lifestyle"},{"id":"6d7acc37-b50d-4bc4-98f4-8d3edf4a3438","name":"premium_natural_personal_care_likelihood","literate":"Premium natural personal care likelihood","description":"Ranks an individual's likelihood to pay a price premium for natural personal care products, modeled based on whether the person considers it important for a personal care product to be natural when deciding what to buy.","category":"fig/lifestyle"},{"id":"1946de5b-5dd2-4b86-b228-ae64e1752668","name":"prepaid_card_owner_likelihood","literate":"Prepaid card owner likelihood","description":"Ranks an individual's likelihood of currently owning and using a prepaid debit card.","category":"fig/financial"},{"id":"954a050d-1d92-422f-9bc0-48cd84be7822","name":"prepaid_phone_card_or_plan_user_likelihood","literate":"Prepaid phone card or plan user likelihood","description":"Ranks a household's likelihood to use prepaid phone cards or prepaid phone plans.","category":"fig/lifestyle"},{"id":"6236738b-5514-4ff5-95d7-8031051232ba","name":"presence_of_children_derivation","literate":"Presence of children derivation","description":"Indicates the source granularity used to determine whether children are present in a household (e.g., directly sourced versus modeled).","category":"fig/demography"},{"id":"6ff3349f-6c06-49b0-b76b-f706fcda36d2","name":"previous_sale_price","literate":"Previous sale price","description":"Indicates the recorded price of the property's previous sale.","category":"fig/property"},{"id":"acd73fdc-9ba9-48ee-98cf-1a73a95b52ce","name":"price_driven_home_cleaner_likelihood","literate":"Price driven home cleaner likelihood","description":"Ranks an individual's likelihood to be a price sensitive and low cost home cleaning product user, modeled based on whether the person considers price to be very important when deciding what home cleaning products to buy.","category":"fig/lifestyle"},{"id":"e28a3710-fc59-445c-aaac-a6bdfe15f84d","name":"price_matcher_likelihood","literate":"Price matcher likelihood","description":"Ranks an individual's likelihood to match prices across retailers, modeled based on whether the household price matches in the store or online all the time on regular shopping trips for household products.","category":"fig/lifestyle"},{"id":"098aab32-b311-4d7a-9ef2-d6bed62fae47","name":"price_motivated_laundry_product_user_likelihood","literate":"Price motivated laundry product user likelihood","description":"Ranks an individual's likelihood to be price sensitive to low cost laundry products, modeled based on whether the person considers price to be very important when deciding what laundry products to buy.","category":"fig/lifestyle"},{"id":"3494ddeb-fcc3-403c-9164-acbc294e7ed3","name":"price_motivated_personal_care_product_user_likelihood","literate":"Price motivated personal care product user likelihood","description":"Ranks an individual's likelihood to purchase price sensitive to low cost personal care products, modeled based on whether the person considers price to be very important when buying personal care products.","category":"fig/lifestyle"},{"id":"c0e0adaa-cce8-453e-83de-b28d5a3d002f","name":"price_motivated_shopper_likelihood","literate":"Price motivated shopper likelihood","description":"Ranks an individual's likelihood to prioritize price when shopping for laundry, home cleaning, and personal care products, including their tendency to price match and willingness to cut cable service due to cost.","category":"fig/lifestyle"},{"id":"54253729-1b10-4dc1-8a99-945271b8bd66","name":"price_sensitive_cable_cord_cutter_likelihood","literate":"Price sensitive cable cord cutter likelihood","description":"Ranks an individual's likelihood to cut cable service because of price, modeled based on whether the household not have cable TV, satellite TV, nor fiber optic TV, and use any of free streaming services, paid streaming subscription, antenna, IPTV, other free service, other paid service for accessing shows and/or movies, and don't use cable TV, satellite TV, or fiber optic TV because they are too expensive or the prices kept increasing.","category":"fig/lifestyle"},{"id":"708d03ac-4445-4384-971e-8adc4e096e49","name":"primary_building_total_bedrooms","literate":"Primary building total bedrooms","description":"Bedroom count for the primary building on the parcel as recorded by the assessor.","category":"fig/property"},{"id":"1b7d75fa-27fe-40fc-9db0-c6db15afa593","name":"primary_cell_phone_user_likelihood","literate":"Primary cell phone user likelihood","description":"Ranks an individual's likelihood to use their cell phone as their primary phone, modeled based on whether the household uses a cell phone as their home phone.","category":"fig/lifestyle"},{"id":"5ebdce3d-4e60-46e0-bc6e-fe285600c820","name":"primary_heating_fuel_type","literate":"Primary heating fuel type","description":"Primary fuel powering the building's heating system (e.g., natural gas, electric, oil, propane). Overlaps with `primary_heating_source` and `primary_heating_system`; consider consolidating.","category":"fig/property"},{"id":"b5fbe370-a77d-4231-a796-df1932ba3509","name":"primary_heating_source","literate":"Primary heating source","description":"Primary heating-system category recorded for the building (e.g., forced air, baseboard, radiant). Overlaps with `primary_heating_fuel_type` and `primary_heating_system`; consider consolidating.","category":"fig/property"},{"id":"d004ed9f-a189-4231-b779-bd2e25c745e6","name":"primary_heating_system","literate":"Primary heating system","description":"Primary heating equipment type for the building (e.g., furnace, heat pump, boiler). Overlaps with `primary_heating_fuel_type` and `primary_heating_source`; consider consolidating.","category":"fig/property"},{"id":"da9a69b4-fe90-4c79-bb55-4fdec5763762","name":"primary_landline_last_verification_date","literate":"Primary landline last verification date","description":"Indicates the date an individual's primary landline telephone number was last verified.","category":"fig/demography"},{"id":"756936ed-cbb9-4a2b-95a6-c5b5581c9a9c","name":"primary_non_english_language_at_home","literate":"Primary non english language at home","description":"Identifies the most common non-english language spoken at home within the postcode.","category":"fig/demography"},{"id":"3a75ec34-f2c0-4688-8811-71bf4b1e4a14","name":"prior_sale_date","literate":"Prior sale date","description":"Indicates the date of the most recent prior property sale, based on the recording date or sale date of the previous transaction.","category":"fig/life_event"},{"id":"c825ffd6-8780-4295-bcb8-c121e5e82f0d","name":"prior_sale_type","literate":"Prior sale type","description":"Identifies the transaction type of the prior property sale, such as resale, mortgage and refinance, new construction, timeshare, construction loan, seller carryback, or nominal transfer.","category":"fig/property"},{"id":"555f34ec-bad3-424f-889e-cd1c6bb2d55c","name":"prior_sale_with_multiple_parcels","literate":"Prior sale with multiple parcels","description":"Indicates if a prior property sale involved multiple or split parcels.","category":"fig/property"},{"id":"250197c7-a6eb-495d-9f1a-e0a8ff8fa5ed","name":"private_vehicle_sale_likelihood","literate":"Private vehicle sale likelihood","description":"Ranks an individual's likelihood to sell a vehicle privately.","category":"fig/vehicles"},{"id":"5ad1ff33-1652-434c-b49c-dda761fd4340","name":"pro_football_enthusiast_likelihood","literate":"Pro football enthusiast likelihood","description":"Ranks an individual's likelihood to be a professional football enthusiast, modeled based on whether household members watch pro football on TV weekly or more often.","category":"fig/lifestyle"},{"id":"54f971bb-93e2-403d-903d-4e0fcb01ccde","name":"pro_wrestling_wwe_enthusiast_likelihood","literate":"Pro wrestling wwe enthusiast likelihood","description":"Ranks an individual's likelihood of being a professional wrestling enthusiast, modeled based on whether household members watch pro wrestling at least monthly.","category":"fig/lifestyle"},{"id":"8901e92f-42fa-4952-b460-c1934e2a3020","name":"proactive_health_manager_likelihood","literate":"Proactive health manager likelihood","description":"Ranks an individual's likelihood to proactively manage their health, modeled based on whether the person prepares questions for their doctor, researches symptoms or medical information, discusses options with their doctor, tracks health measurements at home, or uses an exercise tracker.","category":"fig/lifestyle"},{"id":"3656bfaa-6906-418e-aaca-c35e4074b168","name":"proactively_manage_health_likelihood","literate":"Proactively manage health likelihood","description":"Ranks a household's likelihood to proactively manage its health, including researching symptoms, tracking health measurements, preparing questions for doctors, exercising regularly, maintaining healthy diets, and buying natural products.","category":"fig/lifestyle"},{"id":"2af33a56-dfa2-4e48-96b0-840e57167188","name":"product_seeker_food_and_drink_likelihood","literate":"Product seeker food and drink likelihood","description":"Ranks an individual's likelihood to try new food and drinks, modeled based on whether the household usually purchase different brands of food and non-alcoholic beverages and the household is very willing to try different brands of food and non-alcoholic beverages.","category":"fig/lifestyle"},{"id":"af6656c5-337f-4938-8ef1-696226c18cab","name":"professional_sports_events_attendees_likelihood","literate":"Professional sports events attendees likelihood","description":"Ranks an individual's likelihood of attending professional sports events, modeled based on whether household members attend professional sporting events two or more times per year.","category":"fig/lifestyle"},{"id":"9e6fd3b2-d5ff-4899-940a-b7e1e9b94f60","name":"progressive_nonprofit_donor_engagement_intensity","literate":"Progressive nonprofit donor engagement intensity","description":"Cross-tab of a household's spending quintile and recency band for donations to politically progressive/liberal nonprofits.","category":"fig/engagement"},{"id":"89bd79be-7e61-48bb-b9d2-605bde8642e2","name":"project_home_renovation_engagement_intensity","literate":"Project home renovation engagement intensity","description":"Cross-tab of an individual's home-renovation-project spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"8a58a653-ba77-4cd5-aa63-dda4459db852","name":"prominent_household_profession","literate":"Prominent household profession","description":"Identifies the most commonly reported occupation among the household's known adult earners.","category":"fig/demography"},{"id":"9875e459-cf26-4cd4-b4b4-f5fa7d4eb16d","name":"property_architectural_style","literate":"Property architectural style","description":"Architectural style of the primary building (e.g., Colonial, Ranch, Victorian, Tudor). Overlaps with `home_structure_type`; consider deprecating one.","category":"fig/property"},{"id":"4d482dbb-7a51-4231-88f4-e3209d099de8","name":"property_assessed_improvement_area","literate":"Property assessed improvement area","description":"Measures the adjusted gross square footage of a property as determined by the local taxing authority to assess improvement value. Adjusted gross square feet typically includes the total living area plus certain non-living spaces like garages or porches.","category":"fig/property"},{"id":"9d59fa76-d803-4a3a-8ea6-09b06e10d0f7","name":"property_assessed_improvement_value","literate":"Property assessed improvement value","description":"Represents the assessed value of a property's improvements, such as buildings and other structures.","category":"fig/property"},{"id":"65a24a40-acf7-4d2b-a9dd-de31a7ae080c","name":"property_building_structure_type","literate":"Property building structure type","description":"Indicates the type of building or structure built on the property (e.g., Office, Barn).","category":"fig/property"},{"id":"0ec1d651-e82b-4f27-a6b2-6b0d914b8e86","name":"property_construction_method","literate":"Property construction method","description":"Indicates the primary structural construction method used for the property (e.g., Log, Brick and steel).","category":"fig/property"},{"id":"0af3932d-8d19-4932-8c9a-7cf20a15efe2","name":"property_crime_rate","literate":"Property crime rate","description":"Indicates property crimes per 100,000 inhabitants in the surrounding postcode. Property crime sums burglary, larceny-theft, and motor vehicle theft.","category":"fig/society"},{"id":"8e91561e-2a6b-4f07-83f7-cec3d81c6634","name":"property_energy_system_type","literate":"Property energy system type","description":"Indicates the type of energy source or electrical system for the property.","category":"fig/property"},{"id":"b42ccb9a-a65e-4d15-903e-3fc3e719868c","name":"property_foundation_type","literate":"Property foundation type","description":"Foundation type supporting the primary building (e.g., slab, crawl space, basement, pier-and-beam).","category":"fig/property"},{"id":"b315b0c2-d4fd-48a6-ba64-425ff1caad88","name":"property_has_fireplace","literate":"Property has fireplace","description":"Boolean flag set true when the assessor record reports at least one fireplace in the primary building.","category":"fig/property"},{"id":"70ce809e-292e-4266-8ca4-55fd68202fb7","name":"property_has_swimming_pool","literate":"Property has swimming pool","description":"Boolean flag set true when the parcel record includes a swimming pool improvement.","category":"fig/property"},{"id":"150bcc05-1c7a-4d4a-b681-2148650d9d4f","name":"property_has_veteran_tax_exemption","literate":"Property has veteran tax exemption","description":"Flag indicating the parcel currently carries a veteran's property-tax exemption on the assessor roll.","category":"fig/property"},{"id":"e258cc75-7ed2-49a0-b6f7-dfe91bd8531e","name":"property_improvements_assessed_value","literate":"Property improvements assessed value","description":"Indicates the assessed value of the improvements on a property.","category":"fig/property"},{"id":"aa3233b1-2dd8-484f-9d60-9873a8788d76","name":"property_is_seasonal_address","literate":"Property is seasonal address","description":"Flag for addresses USPS classifies as seasonally occupied (e.g., vacation homes inhabited only part of the year).","category":"fig/property"},{"id":"1f3e02c5-780d-40b0-a9a2-0372c6ce7a7a","name":"property_is_vacant","literate":"Property is vacant","description":"Flag set when USPS or vendor records indicate no current occupant at the address.","category":"fig/property"},{"id":"6466a5df-d41e-4cac-8780-ba526f9cf271","name":"property_land_market_value","literate":"Property land market value","description":"Estimated market value of the parcel's land component, excluding any improvements.","category":"fig/property"},{"id":"640ececb-8f1c-462b-8d7d-757ec0923e06","name":"property_legal_ownership_type","literate":"Property legal ownership type","description":"Indicates the legal ownership type for a property (e.g., Corporation, Estate, Irrevocable trust).","category":"fig/property"},{"id":"c7ca9e30-be3f-4343-a064-11eae5272cae","name":"property_living_area","literate":"Property living area","description":"Total finished living area of the primary building in square feet, excluding basement and garage.","category":"fig/property"},{"id":"6873a3b0-9c94-4c0b-b931-61a7f207d8de","name":"property_location_feature","literate":"Property location feature","description":"Notable location attribute affecting the parcel (e.g., waterfront, corner lot, golf course, busy road).","category":"fig/property"},{"id":"9bf19d10-0b81-4bc6-b44f-c3375cee79df","name":"property_lot_depth","literate":"Property lot depth","description":"Distance in feet from the front to the rear boundary of the parcel.","category":"fig/property"},{"id":"4b12de24-44b9-442e-9b69-6b07a71e9844","name":"property_lot_size","literate":"Property lot size","description":"Indicates a property's lot size in acres.","category":"fig/property"},{"id":"511131dc-0c38-4615-ae95-6b9a09dd5b40","name":"property_sale_date","literate":"Property sale date","description":"Indicates the date the property sale transaction was legally completed.","category":"fig/property"},{"id":"fd3c754c-4eb3-4945-be5f-8712b101f320","name":"property_sale_deed_type","literate":"Property sale deed type","description":"Indicates the type of deed used to record the property sales transaction.","category":"fig/property"},{"id":"b68fe4e2-f232-4f0a-95e1-8d38b0ea12ae","name":"property_street_frontage","literate":"Property street frontage","description":"Measures the property's street frontage in linear feet.","category":"fig/property"},{"id":"42046cff-73b3-4f5f-9635-734aa79850c0","name":"property_transaction_type","literate":"Property transaction type","description":"Indicates the type of property sale or financing transaction.","category":"fig/property"},{"id":"7f4c5fbf-2d45-4de9-8ef3-82332d74ac43","name":"property_unit_count","literate":"Property unit count","description":"Number of distinct dwelling units on the parcel (1 for single-family, higher for duplexes and multifamily buildings).","category":"fig/property"},{"id":"2615cca8-c11b-4cc1-911c-9b7485b2ded5","name":"property_use_type","literate":"Property use type","description":"Indicates the property's classification by use (e.g., Single-family residence, Condominium, Commercial).","category":"fig/property"},{"id":"3fec6c39-e862-4178-8d2e-8bdc716a62d1","name":"property_view_type","literate":"Property view type","description":"Indicates the type of view from the property (e.g., Canyon, Airport, Bay).","category":"fig/property"},{"id":"79faacd0-47f0-4819-8311-5711f6c25fed","name":"property_water_service_type","literate":"Property water service type","description":"Source of potable water serving the parcel (e.g., municipal, well, cistern, none).","category":"fig/property"},{"id":"799f9c1b-bfe9-4d4c-aeb5-897505a2af96","name":"property_zoning_classification","literate":"Property zoning classification","description":"Local-jurisdiction zoning code assigned to the parcel (e.g., R1 residential, C2 commercial, agricultural).","category":"fig/property"},{"id":"1f3f3b97-da32-4428-a328-20426b2c802d","name":"protected_buy_now_pay_later_consumer_likelihood","literate":"Protected buy now pay later consumer likelihood","description":"Ranks an individual's likelihood of using a buy-now-pay-later installment option three or more times within a 12-month period; modeling incorporates protected-class attributes.","category":"fig/financial"},{"id":"918b0f4a-00ba-41b9-8ac5-5d608ac590e7","name":"protected_credit_card_attrition_likelihood","literate":"Protected credit card attrition likelihood","description":"Ranks an individual's likelihood of closing unused credit card accounts or maintaining a zero balance; modeling incorporates protected-class attributes.","category":"fig/financial"},{"id":"bbdd960f-7458-4da3-ba9b-2207c4fd7609","name":"protected_credit_card_balance_transfer_user_likelihood","literate":"Protected credit card balance transfer user likelihood","description":"Ranks an individual's likelihood of accepting a balance transfer offer within a 12-month period; modeling incorporates protected-class attributes.","category":"fig/financial"},{"id":"f48487f4-7b2e-4605-9444-cd8e88ca4e59","name":"protected_credit_card_revolver_likelihood","literate":"Protected credit card revolver likelihood","description":"Ranks an individual's likelihood of carrying revolving credit card balances rather than paying in full each month; modeling incorporates protected-class attributes.","category":"fig/financial"},{"id":"729a0dea-c8c1-4506-862e-96c9f63e5f52","name":"protected_in_market_for_home_loan_likelihood","literate":"Protected in market for home loan likelihood","description":"Ranks an individual's likelihood of seeking a home loan within the next 12 months; vendor model incorporates protected-class attributes such as age and gender.","category":"fig/life_event"},{"id":"59a2730a-9a0b-43cb-a11d-ab28336a096a","name":"protected_in_market_for_home_purchase_likelihood","literate":"Protected in market for home purchase likelihood","description":"Ranks an individual's likelihood of purchasing a home, condo, or apartment within the next 12 months; vendor model incorporates protected-class attributes such as age and gender.","category":"fig/life_event"},{"id":"0aca5a14-85af-438d-8d3c-5336a237d06b","name":"protected_inflation_indexed_consumer_likelihood","literate":"Protected inflation indexed consumer likelihood","description":"Ranks an individual's likelihood of changing spending behavior in response to inflation, such as switching to store brands or cutting discretionary purchases; modeling incorporates protected-class attributes.","category":"fig/financial"},{"id":"216a1f63-a000-4eb6-a535-044a7ed27fba","name":"protected_interest_checking_preference_customer_likelihood","literate":"Protected interest checking preference customer likelihood","description":"Ranks an individual's likelihood of weighting interest-bearing checking accounts heavily when choosing a financial institution; modeling incorporates protected-class attributes.","category":"fig/financial"},{"id":"8c45ca97-2c61-430b-a3c6-f487b49b9091","name":"protected_lending_customer_likelihood","literate":"Protected lending customer likelihood","description":"Ranks an individual's likelihood of weighting lending services such as loan and mortgage rates heavily when choosing a bank or credit union; modeling incorporates protected-class attributes.","category":"fig/financial"},{"id":"5e587c98-7c54-450e-81fb-851742a95ccd","name":"public_transit_commuter_population","literate":"Public transit commuter population","description":"Counts the number of workers aged 16 and over in the surrounding postcode whose primary means of transportation to work is public transit (bus, subway, rail, ferry, light rail, or trolley).","category":"fig/demography"},{"id":"f9cc8d91-69f7-4913-ba68-d5cdd67a7542","name":"public_transportation_user_likelihood","literate":"Public transportation user likelihood","description":"Ranks an individual's likelihood to regularly use public transportation, modeled based on whether the household uses public transportation three or more days per week.","category":"fig/lifestyle"},{"id":"7f559cb9-3a98-48d2-8767-73f3dfdd64f5","name":"purchased_via_direct_channel","literate":"Purchased via direct channel","description":"Indicates whether someone in the household has made a purchase through a direct marketing channel such as mail order, sweepstakes, internet, or telemarketing.","category":"fig/financial"},{"id":"d58d9543-5eb3-4f3c-9f1b-24f0d1ba0675","name":"purchased_via_internet","literate":"Purchased via internet","description":"Indicates a household made a purchase through an internet channel within the last 24 months.","category":"fig/lifestyle"},{"id":"bd3c6ac1-8929-42bd-9c93-697efd1ca3bc","name":"purchased_via_mail_order","literate":"Purchased via mail order","description":"Indicates whether a household has made a purchase via a mail-order or sweepstakes channel within the last 24 months.","category":"fig/financial"},{"id":"3306ac32-c2e5-414c-b23a-38e91c01dc8e","name":"purchased_via_sweepstakes","literate":"Purchased via sweepstakes","description":"Indicates whether an individual's household has made a purchase through a sweepstakes channel within the last 24 months.","category":"fig/lifestyle"},{"id":"f28b3134-c498-487c-8153-a2e3dca94ea4","name":"purchased_via_telemarketing","literate":"Purchased via telemarketing","description":"Indicates the household made at least one purchase through a telemarketing channel within the last 24 months. (Note: original text incorrectly references 'sweepstakes' — likely a copy-paste error from the sister attribute.)","category":"fig/lifestyle"},{"id":"853f8478-cb4e-4b32-8edb-24f24946f81b","name":"quantum_upgrade_customer_likelihood","literate":"Quantum upgrade customer likelihood","description":"Ranks an individual's likelihood to require greater than 50 meg storage upgrades via internet plans, modeled based on whether the household members perform at least two of several high-bandwidth activities three or more times per month at home, such as downloading or streaming music and videos, uploading photos, or using Skype.","category":"fig/lifestyle"},{"id":"6f43babc-671c-4e52-b5d6-b30120c814b6","name":"quick_service_restaurant_cash_customer_likelihood","literate":"Quick service restaurant cash customer likelihood","description":"Ranks an individual's likelihood to pay cash at quick service restaurants, modeled based on whether the person always pays with cash when paying for food or beverages at fast food or casual restaurants.","category":"fig/lifestyle"},{"id":"9a2c4f86-8849-4e29-a2e5-1c722f99bd65","name":"quick_service_restaurant_enthusiast_likelihood","literate":"Quick service restaurant enthusiast likelihood","description":"Ranks an individual's likelihood to visit quick service restaurants three or more times per week, modeled based on whether household members purchase food (dine-in, take-out, or delivery) from fast food restaurants 12 or more times per month.","category":"fig/lifestyle"},{"id":"fb826bdc-467f-4464-a233-5de518f10daf","name":"quick_shop_at_walmart_or_target_likelihood","literate":"Quick shop at walmart or target likelihood","description":"Ranks an individual's likelihood to make quick shopping trips to Walmart or Target, modeled based on whether the individual would be most likely to shop at Walmart or Target if they only needed a few items.","category":"fig/lifestyle"},{"id":"fbe27c37-980f-4583-a8e2-9ebe64254018","name":"quilting_interest","literate":"Quilting interest","description":"Indicates whether someone in the household has an interest in quilting.","category":"fig/lifestyle"},{"id":"14027d8f-405d-45c4-a79f-4d313e5976a8","name":"read_circulars_to_research_trips_likelihood","literate":"Read circulars to research trips likelihood","description":"Ranks an individual's likelihood to have researched trips by reviewing newspaper or digital circulars, modeled based on whether the person looks through mailed or online flyers, looks forward to receiving store circulars, and considers them a big influence on deciding what products to buy.","category":"fig/lifestyle"},{"id":"9e1e01e8-8e90-4382-8ce8-63bdf51e16b5","name":"real_ingredient_cook_likelihood","literate":"Real ingredient cook likelihood","description":"Ranks an individual's likelihood to cook with ingredients requiring preparation versus using pre-prepared alternatives, modeled based on whether the household is more likely to make recipes from scratch, use fresh vegetables, buy lettuce to wash at home and not add preservatives or food coloring.","category":"fig/lifestyle"},{"id":"a55c87f2-0df4-47e8-95ad-a734bd0cca65","name":"recommerce_purchaser_apparel_likelihood","literate":"Recommerce purchaser apparel likelihood","description":"Ranks an individual's likelihood to purchase second-hand apparel, modeled based on whether the household has bought previously owned clothing.","category":"fig/lifestyle"},{"id":"7c1274d6-fa15-4442-90f9-b346af7226ea","name":"recommerce_purchaser_furniture_likelihood","literate":"Recommerce purchaser furniture likelihood","description":"Ranks an individual's likelihood to purchase furniture via recommerce, modeled based on whether the household has bought a previously owned furniture piece and bought a previously owned home decor piece.","category":"fig/lifestyle"},{"id":"587a8789-03dd-4877-8a8b-c9dcf305252c","name":"recorded_home_sale_price","literate":"Recorded home sale price","description":"Indicates the home sale price recorded at the time of ownership transfer.","category":"fig/property"},{"id":"108bf07f-be06-4d71-bcdf-bc0a1afea5e3","name":"red_wine_enthusiast_likelihood","literate":"Red wine enthusiast likelihood","description":"Ranks a household's likelihood to drink red wine at least twice a week, in preference to white wine.","category":"fig/lifestyle"},{"id":"d4a15524-1acd-4c62-869c-a6d219e1b307","name":"reddit_user_likelihood","literate":"Reddit user likelihood","description":"Ranks an individual's likelihood to use Reddit at least six times per week.","category":"fig/lifestyle"},{"id":"8af4adad-9bb7-4d8e-bf30-a50926987898","name":"refrigerated_lunch_meat_brand_switcher_likelihood","literate":"Refrigerated lunch meat brand switcher likelihood","description":"Ranks a household's likelihood to switch refrigerated lunch-meat brands among weekly deli-meat consumers.","category":"fig/lifestyle"},{"id":"87b01a44-4e39-4085-a387-b2d3e0c1c754","name":"regional_bank_individual_likelihood","literate":"Regional bank individual likelihood","description":"Ranks an individual's likelihood of using a regional bank for day-to-day banking, mortgages, loans, or other personal financial services.","category":"fig/financial"},{"id":"c1c13c91-0db7-4e40-861c-b68da202aaa4","name":"regional_culture_history_magazine_purchase_recency","literate":"Regional culture history magazine purchase recency","description":"Indicates how recently an individual subscribed to magazines focused on regional culture and history.","category":"fig/lifestyle"},{"id":"401c1f86-c196-4549-b9d5-21cd4b92122f","name":"regional_culture_history_magazine_spending_quintile","literate":"Regional culture history magazine spending quintile","description":"Ranks individuals into five tiers based on annual spending on magazine subscriptions focused on regional culture and history.","category":"fig/lifestyle"},{"id":"971be8cc-9101-4a38-b945-7008874a9dff","name":"renter_and_auto_insurance_joint_policy_holder_likelihood","literate":"Renter and auto insurance joint policy holder likelihood","description":"Ranks an individual's likelihood of bundling renters and auto insurance with the same provider.","category":"fig/financial"},{"id":"d5ba4388-0a34-44ce-a268-67c926fdd067","name":"renter_moving_to_home_owned_likelihood","literate":"Renter moving to home owned likelihood","description":"Ranks an individual's likelihood of moving from a rented residence to a home they own within the next 2-4 months.","category":"fig/life_event"},{"id":"81e19c5d-b26c-4e65-b0e3-56e705dc56aa","name":"renter_occupied_housing_unit_count","literate":"Renter occupied housing unit count","description":"Counts the number of rented housing units in a postcode.","category":"fig/demography"},{"id":"8bacfcb6-67be-40c1-9eb6-cc55bcec9f2c","name":"republican_high_dollar_donor_likelihood","literate":"Republican high dollar donor likelihood","description":"Ranks an individual's likelihood to donate more than $250 annually to Republican parties or campaigns.","category":"fig/civic"},{"id":"adee960e-6f97-478f-9cfa-95f029ba1a21","name":"republican_voter_likelihood","literate":"Republican voter likelihood","description":"Ranks an individual's likelihood to vote for the Republican Party in the next election.","category":"fig/civic"},{"id":"fdcfb50a-b68e-45e4-af3d-0c564518f043","name":"restaurant_app_user_likelihood","literate":"Restaurant app user likelihood","description":"Ranks an individual's likelihood to regularly use two or more restaurant apps.","category":"fig/lifestyle"},{"id":"b45df8dd-781a-4e54-80cc-6205a783c3d6","name":"restaurant_gift_card_purchaser_likelihood","literate":"Restaurant gift card purchaser likelihood","description":"Ranks an individual's likelihood to purchase restaurant gift cards, modeled based on whether the household purchased six or more restaurant gift cards in the past 12 months.","category":"fig/lifestyle"},{"id":"5ef1d8a2-3650-4068-8dbf-2783d43dc119","name":"restaurant_loyalty_app_user_likelihood","literate":"Restaurant loyalty app user likelihood","description":"Ranks an individual's likelihood to use restaurant apps tied to a loyalty or rewards program.","category":"fig/lifestyle"},{"id":"c4219bd0-45a3-4a25-88b1-6cd16055e685","name":"restaurant_loyalty_card_customer_likelihood","literate":"Restaurant loyalty card customer likelihood","description":"Ranks an individual's likelihood to regularly use three or more restaurant loyalty cards.","category":"fig/lifestyle"},{"id":"b02b14b8-85f9-4bde-be2c-7ab4a5f4bfc7","name":"retail_branded_credit_card_likelihood","literate":"Retail branded credit card likelihood","description":"Ranks an individual's likelihood of opening a retailer-branded credit card to earn points or rewards.","category":"fig/financial"},{"id":"8cd4b2e7-5f1e-4813-a41f-0bd96ccad743","name":"retail_spend_share_quintile","literate":"Retail spend share quintile","description":"Ranks an individual into five tiers based on a household's relative spending in the retail channel compared to their total transactions.","category":"fig/lifestyle"},{"id":"10660b36-9bd1-404d-9b58-fe71d58b0f93","name":"retail_texter_likelihood","literate":"Retail texter likelihood","description":"Ranks an individual's likelihood to consistently open SMS messages received from retailers.","category":"fig/lifestyle"},{"id":"fc4cd9b7-ca1b-4cf2-99a7-0c3d54497114","name":"retailer_email_subscriber_likelihood","literate":"Retailer email subscriber likelihood","description":"Ranks a household's likelihood to subscribe to emails from five or more retailers and open them consistently.","category":"fig/lifestyle"},{"id":"3e0bdb41-359d-4754-b559-33642eb55fa1","name":"retired_but_still_working_likelihood","literate":"Retired but still working likelihood","description":"Ranks an individual's likelihood of being employed after declaring retirement, based on observed employment and retirement signals.","category":"fig/demography"},{"id":"46c98aeb-cc15-4401-aaad-d3a1b24245d9","name":"retirement_401k_owner_likelihood","literate":"Retirement 401k owner likelihood","description":"Ranks an individual's likelihood of being enrolled in a 401(k) retirement plan.","category":"fig/financial"},{"id":"401d2228-9110-445c-be80-2545d80aaae7","name":"retirement_401k_stocks_bonds_investor_likelihood","literate":"Retirement 401k stocks bonds investor likelihood","description":"Ranks an individual's likelihood of investing in 401(k)-held stocks and bonds.","category":"fig/financial"},{"id":"30237d60-c921-4c51-a3d1-3f9682267a27","name":"returns_last_year_count","literate":"Returns last year count","description":"Counts the number of product returns made across all individuals in a household, drawing from last-year return counts and total return dollar amounts over the past 24 months.","category":"fig/lifestyle"},{"id":"8ee9472a-2a3d-4a36-b33c-e9f448f52a26","name":"rewards_card_cash_back_user_likelihood","literate":"Rewards card cash back user likelihood","description":"Ranks an individual's likelihood of using a cash-back rewards credit card.","category":"fig/financial"},{"id":"d21f09fb-77fb-49bd-83a5-ca335f7fd3bf","name":"rewards_credit_card_user_likelihood","literate":"Rewards credit card user likelihood","description":"Ranks an individual's likelihood of using a rewards credit card such as a cash-back card, airline miles card, or retailer points program.","category":"fig/financial"},{"id":"ecb47c27-2e23-4847-941e-0ac2aa29f312","name":"rhythm_and_blues_interest","literate":"Rhythm and blues interest","description":"Indicates whether someone in the household has an interest in rhythm and blues.","category":"fig/lifestyle"},{"id":"6246317c-62c3-4ec7-8fe4-8e13ed5cbb3c","name":"road_bike_owner_likelihood","literate":"Road bike owner likelihood","description":"Ranks a household's likelihood to own a road bike.","category":"fig/lifestyle"},{"id":"f53c9c9b-5fa4-4dc8-a9f1-d85bc45f614b","name":"rock_and_roll_music_interest","literate":"Rock and roll music interest","description":"Indicates whether someone in the household has an interest in rock and roll music.","category":"fig/lifestyle"},{"id":"d6b9e844-d803-431d-8163-92ce98de48f3","name":"romance_books_interest","literate":"Romance books interest","description":"Indicates whether someone in the household has an interest in romance books.","category":"fig/lifestyle"},{"id":"3f933cd9-790d-4bc5-8173-42eb73ea49f7","name":"romance_reader_likelihood","literate":"Romance reader likelihood","description":"Ranks an individual's likelihood of being a romance reader, modeled based on whether household members read romance books or magazines.","category":"fig/lifestyle"},{"id":"b75c93d9-7aa1-4a61-b266-c138437451db","name":"roof_covering_material","literate":"Roof covering material","description":"Primary roof-covering material on the building (e.g., asphalt shingle, metal, wood, tile).","category":"fig/property"},{"id":"3066d526-fd71-461e-bea0-acc3d0280ea2","name":"roof_customer_likelihood","literate":"Roof customer likelihood","description":"Ranks an individual's likelihood to have installed a new roof on their home within the past three years.","category":"fig/lifestyle"},{"id":"022c9295-3a6f-444f-addb-40db1ac64bfe","name":"roof_framing_type","literate":"Roof framing type","description":"Structural framing system supporting the roof (e.g., wood truss, rafter, steel, concrete).","category":"fig/property"},{"id":"2c51b440-eaa2-45b8-a7df-fa7b407992bc","name":"rooms_in_primary_building_count","literate":"Rooms in primary building count","description":"Total room count for the primary building on the parcel, including bedrooms and other habitable rooms.","category":"fig/property"},{"id":"df20065f-ebff-480d-a653-8fb94c65b749","name":"running_or_jogging_interest","literate":"Running or jogging interest","description":"Indicates whether someone in the household has an interest in running or jogging.","category":"fig/lifestyle"},{"id":"9f6ae084-990d-4a26-8a41-d44ffa43e23c","name":"rv_purchaser_likelihood","literate":"Rv purchaser likelihood","description":"Ranks a household's stated likelihood to purchase a recreational vehicle within the next two years.","category":"fig/lifestyle"},{"id":"2d52a7e5-60d5-4b41-a0a0-70e87a0975d5","name":"rv_renter_likelihood","literate":"Rv renter likelihood","description":"Ranks an individual's likelihood to rent recreational vehicles, modeled based on whether the household has ever rented an RV (Recreation Vehicle that can be driven or is at an RV site).","category":"fig/lifestyle"},{"id":"2c2755c0-098c-43e6-9b8c-a0e4cfdb9928","name":"rv_travel_interest","literate":"Rv travel interest","description":"Indicates whether someone in the household has an interest in recreational vehicle vacations.","category":"fig/lifestyle"},{"id":"3d8d9168-f213-436d-ad1d-0adbdf55fddc","name":"rv_trip_taker_likelihood","literate":"Rv trip taker likelihood","description":"Ranks an individual's likelihood to take RV trips, modeled based on whether the household has rented or stayed in an RV in the last two years.","category":"fig/lifestyle"},{"id":"d77a6fe9-ce4c-4221-926b-1bd90feb4590","name":"rv_user_likelihood","literate":"Rv user likelihood","description":"Ranks an individual's likelihood to use recreational vehicles, covering RV trip takers, RV renters, and those likely to purchase an RV for traveling in the next two years.","category":"fig/lifestyle"},{"id":"cd7f0cac-9c4b-4d6c-80bb-d3a20b544eb5","name":"sale_consideration_classification","literate":"Sale consideration classification","description":"Code categorizing the financial terms of the sale (e.g., full consideration, partial, nominal, no consideration).","category":"fig/property"},{"id":"932cfc0e-fc90-4f96-826a-eb5e68e249df","name":"salty_snacks_purchaser_likelihood","literate":"Salty snacks purchaser likelihood","description":"Ranks a household's likelihood to purchase salty snacks on a weekly basis.","category":"fig/lifestyle"},{"id":"79f31385-1986-4d64-b56c-8218fb812f25","name":"sam_s_club_shopper_likelihood","literate":"Sam’s club shopper likelihood","description":"Ranks a household's likelihood to shop at Sam's Club at least once per month.","category":"fig/lifestyle"},{"id":"56a46d88-e4d2-440a-863d-6a40ba8f79a4","name":"same_manufacturer_repurchase_likelihood","literate":"Same manufacturer repurchase likelihood","description":"Ranks an individual's likelihood to purchase a vehicle from the same manufacturer.","category":"fig/lifestyle"},{"id":"a5a71fa9-fb11-40f6-8a98-93f5fd2da319","name":"samsung_mobile_device_purchase_likelihood","literate":"Samsung mobile device purchase likelihood","description":"Ranks a household's likelihood to purchase a Samsung phone in the next 12 months, given current Samsung ownership and stated brand preference.","category":"fig/lifestyle"},{"id":"42d6ed1c-c34a-4c90-9de6-c80f83327dbd","name":"sandwich_diner_likelihood","literate":"Sandwich diner likelihood","description":"Ranks an individual's likelihood to be a sandwich diner, modeled based on whether the household purchases food from a fast-food restaurant at least once a month and always or almost always purchases a type of sandwich other than a sub.","category":"fig/lifestyle"},{"id":"c8956c37-2bfc-42df-9838-f51f76e84842","name":"satellite_bundle_likelihood","literate":"Satellite bundle likelihood","description":"Ranks an individual's likelihood to bundle satellite TV with internet and phone services from one provider, modeled based on whether the household has satellite TV and at least two of home internet, home phone, or cellular phone services from the same provider.","category":"fig/lifestyle"},{"id":"ebce02bb-2b4f-415d-9ebf-e07045a083b2","name":"satellite_radio_subscriber_likelihood","literate":"Satellite radio subscriber likelihood","description":"Ranks a household's likelihood to hold an active satellite radio subscription.","category":"fig/lifestyle"},{"id":"94808c5d-d6e5-4bbe-8fe6-be8adfbde8cc","name":"savings_and_investments_amount","literate":"Savings and investments amount","description":"Estimates an individual's total savings and investment balances in U.S. dollars.","category":"fig/financial"},{"id":"28ce9302-fa48-44b5-8058-4766b38d78fb","name":"scent_seeker_likelihood","literate":"Scent seeker likelihood","description":"Ranks an individual's likelihood to seek products with scents across categories, modeled based on whether the person prefers strong scents when buying home cleaning, laundry, and personal care products and if household members use air freshener products weekly.","category":"fig/lifestyle"},{"id":"03367126-5fdd-444c-8b00-eb0b4f14e22f","name":"school_fundraising_donor_likelihood","literate":"School fundraising donor likelihood","description":"Ranks an individual's likelihood to donate through school fundraising at least three times in the past 12 months.","category":"fig/civic"},{"id":"daeb1c05-adfe-4bd6-8823-0315de820b64","name":"science_and_new_technology_spending_interest","literate":"Science and new technology spending interest","description":"Indicates whether someone in the household has an interest in spending on science and new technology.","category":"fig/lifestyle"},{"id":"96b0e2ab-7b8e-4bce-98b6-6fd273dc0c5e","name":"scooter_enthusiast_likelihood","literate":"Scooter enthusiast likelihood","description":"Ranks an individual's likelihood to own or use a scooter, modeled based on whether the household has an electric scooter or a non-electric scooter for teens or adults.","category":"fig/lifestyle"},{"id":"3be52aa6-9d98-40a0-8114-f1f1020406b3","name":"scrapbooking_interest","literate":"Scrapbooking interest","description":"Indicates whether someone in the household has an interest in scrapbooking.","category":"fig/lifestyle"},{"id":"1058a320-aafa-4642-bacf-c6c9dee3bada","name":"seasonal_brand_shopper_engagement_intensity","literate":"Seasonal brand shopper engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for seasonally-driven brand purchases.","category":"fig/engagement"},{"id":"7a8e210c-2d8d-4262-8ec4-394af9224290","name":"seasonal_home_decor_and_fashion_purchase_recency","literate":"Seasonal home decor and fashion purchase recency","description":"Indicates how recently an individual purchased name-brand merchandise or items related to seasonal home decor updates.","category":"fig/lifestyle"},{"id":"ff226e1e-7fbc-4fc1-b46f-476716dfb8c4","name":"seasonal_home_decor_and_fashion_spending_quintile","literate":"Seasonal home decor and fashion spending quintile","description":"Ranks individuals into five tiers based on spending on name-brand merchandise and seasonal home decor updates.","category":"fig/lifestyle"},{"id":"128342a4-d01a-4049-95b4-e012bfea77c3","name":"self_improvement_course_interest","literate":"Self improvement course interest","description":"Indicates whether someone in the household has an interest in self-improvement courses.","category":"fig/lifestyle"},{"id":"a2221aac-8717-4a62-ba5d-eae32f9960bb","name":"self_insured_dental_customer_likelihood","literate":"Self insured dental customer likelihood","description":"Ranks an individual's likelihood to have purchased self-insured dental insurance, modeled based on whether any household members buy dental insurance directly through an insurance company/agent (not from an employer).","category":"fig/financial"},{"id":"7782e002-8ee5-46c6-ba44-93b71fca37fb","name":"self_pay_health_insurance_likelihood","literate":"Self pay health insurance likelihood","description":"Ranks an individual's likelihood of purchasing health insurance directly or through the ACA marketplace rather than through an employer.","category":"fig/financial"},{"id":"1568bd0e-356d-4204-b4cb-d4bb57f97f55","name":"senior_caregiver_likelihood","literate":"Senior caregiver likelihood","description":"Ranks an individual's likelihood of providing senior care or purchasing senior caregiving services within the next 12 months.","category":"fig/demography"},{"id":"14ea8114-8f75-4ff9-89be-75252394a13c","name":"senior_living_searcher_likelihood","literate":"Senior living searcher likelihood","description":"Ranks an individual's likelihood of researching senior living arrangements for themselves or a family member within the next 12 months.","category":"fig/life_event"},{"id":"2d6a15b5-0927-4f5a-b95c-eb64e6ffb9fe","name":"sewer_system_type","literate":"Sewer system type","description":"Wastewater disposal system serving the parcel (e.g., municipal sewer, septic tank, cesspool, none).","category":"fig/property"},{"id":"b6925a5b-2f82-4f7a-8ba9-fd35134eab28","name":"shoes_engagement_intensity","literate":"Shoes engagement intensity","description":"Cross-tab of an individual's footwear spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"9fc3406e-d517-49d1-bd1d-3f6bfc591035","name":"shoes_purchase_recency","literate":"Shoes purchase recency","description":"Recency of the individual's most recent shoe purchase.","category":"fig/lifestyle"},{"id":"c82e5f4a-b05f-477e-8705-b2abdb8dc716","name":"shopping_styles","literate":"Shopping styles","description":"Classifies the household's dominant shopping channel preference (e.g., online, in-store, catalog).","category":"fig/lifestyle"},{"id":"05565a74-82f9-45b1-aeee-c04b75142f85","name":"short_term_liability_amount","literate":"Short term liability amount","description":"Estimates an individual's total short-term liabilities in U.S. dollars.","category":"fig/financial"},{"id":"5def9abb-e1f4-4b31-a46d-46a1f50e082e","name":"skiing_or_snowboarding_interest","literate":"Skiing or snowboarding interest","description":"Indicates whether someone in the household has an interest in skiing or snowboarding.","category":"fig/lifestyle"},{"id":"84881a28-8468-4850-afc3-f760732ed91f","name":"skiing_snowboarding_enthusiast_likelihood","literate":"Skiing snowboarding enthusiast likelihood","description":"Ranks an individual's likelihood to ski or snowboard, modeled based on whether the household has skis or snowboards, or has rented skis or snowboards in the last 12 months.","category":"fig/lifestyle"},{"id":"455286b6-84da-4d26-b528-4b49c98722d2","name":"small_cars_in_household_count","literate":"Small cars in household count","description":"Counts the number of small cars in a household.","category":"fig/lifestyle"},{"id":"15486ab2-c114-4c39-893e-5b5c45134f3c","name":"small_employer_health_insurance_likelihood","literate":"Small employer health insurance likelihood","description":"Ranks an individual's likelihood of receiving health insurance from an employer with fewer than 100 employees.","category":"fig/financial"},{"id":"bb8a91e3-5482-41e1-827f-6b41795afdeb","name":"smart_home_customer_likelihood","literate":"Smart home customer likelihood","description":"Ranks an individual's likelihood to be a smart home customer, modeled based on whether the person has any automation or internet-connected devices that make their home a smart home.","category":"fig/lifestyle"},{"id":"d921da21-4342-4494-afce-2cdcb4a3c1de","name":"smart_phone_user_likelihood","literate":"Smart phone user likelihood","description":"Ranks an individual's likelihood to own and use an Android or iPhone smartphone.","category":"fig/lifestyle"},{"id":"655e8526-1f33-4209-b0db-17cde86bfa0c","name":"smart_tv_owner_likelihood","literate":"Smart TV owner likelihood","description":"Ranks a household's likelihood to own a smart TV used for at least two activities such as streaming, social media, or apps.","category":"fig/lifestyle"},{"id":"5bd4f558-eb65-4f86-807d-cfd6bb918a43","name":"smartphone_spending_interest","literate":"Smartphone spending interest","description":"Flags households with observed purchase activity in the smartphone category.","category":"fig/lifestyle"},{"id":"5056ea6d-57ab-4b01-a2a1-5f6ac57e9751","name":"snack_bar_granola_bar_brand_switcher_likelihood","literate":"Snack bar granola bar brand switcher likelihood","description":"Ranks a household's likelihood to switch snack-bar or granola-bar brands among weekly consumers.","category":"fig/lifestyle"},{"id":"bad95969-1999-43ab-af76-16fbd1daec7a","name":"snack_cheese_purchaser_likelihood","literate":"Snack cheese purchaser likelihood","description":"Ranks a household's likelihood to purchase snack cheese on a weekly basis.","category":"fig/lifestyle"},{"id":"071504e3-9055-447f-ae4c-825d5a94666d","name":"snapchat_user_likelihood","literate":"Snapchat user likelihood","description":"Ranks an individual's likelihood to use Snapchat at least six times per week.","category":"fig/lifestyle"},{"id":"fc6af0ac-c1a4-4257-a69e-80bf9e34bf43","name":"soccer_enthusiast_likelihood","literate":"Soccer enthusiast likelihood","description":"Ranks an individual's likelihood to regularly watch soccer on television.","category":"fig/lifestyle"},{"id":"36d3ad20-1560-4cac-96a8-b400cb88b08f","name":"social_media_ad_influenced_purchaser_likelihood","literate":"Social media ad influenced purchaser likelihood","description":"Ranks an individual's likelihood to make purchases because they were influenced by a social media ad, modeled based on whether the household members have made six or more purchases by clicking on an ad in a social media app in the last 12 months.","category":"fig/lifestyle"},{"id":"638d2046-a546-4238-9e2d-f930f1e59a8f","name":"social_media_donor_likelihood","literate":"Social media donor likelihood","description":"Ranks an individual's likelihood to donate via social media friend requests or ads within the past 12 months.","category":"fig/civic"},{"id":"a53540f2-fed9-40a4-a2d5-b46957263992","name":"social_media_preference_customer_likelihood","literate":"Social media preference customer likelihood","description":"Ranks an individual's likelihood to review media via social networks, modeled based on whether the person considers Facebook, Twitter, or another social media site a top preference for receiving information and enjoys viewing advertising on those sites.","category":"fig/lifestyle"},{"id":"e0ec7188-569b-42ea-a725-387560ebf404","name":"social_responsibility_focused_brand_consumer_likelihood","literate":"Social responsibility focused brand consumer likelihood","description":"Ranks an individual's likelihood to purchase from brands that are social responsibility focused, modeled based on whether the person regularly makes environmentally friendly choices, buys ethically sourced products, and engages in philanthropic activities.","category":"fig/lifestyle"},{"id":"6481d4ac-15e3-47c2-beec-962296572d2f","name":"socially_active_on_pinterest_likelihood","literate":"Socially active on pinterest likelihood","description":"Ranks an individual's likelihood to actively use Pinterest on a daily basis.","category":"fig/lifestyle"},{"id":"245a0b0e-5f26-4822-84c7-b6c0e4a2678c","name":"socially_active_on_x_likelihood","literate":"Socially active on x likelihood","description":"Ranks an individual's likelihood to be socially active on X (formerly Twitter), modeled based on whether the individual participates daily on the platform.","category":"fig/lifestyle"},{"id":"37e7aed2-d01b-45d8-b6ae-c928ac935e86","name":"socially_influenced_consumer_likelihood","literate":"Socially influenced consumer likelihood","description":"Ranks an individual's likelihood to be influenced to purchase via social media activity.","category":"fig/lifestyle"},{"id":"6d1900a8-0dc6-4cc9-be44-ec184bc2cb45","name":"socioeconomic_category","literate":"Socioeconomic category","description":"Classifies an individual's household into distinct socioeconomic segments.","category":"fig/lifestyle"},{"id":"e7ac5bc0-937f-4a9a-ad2d-e107b05d5d4f","name":"socioeconomic_category_change_date","literate":"Socioeconomic category change date","description":"Dates when a household's socioeconomic category last changed (see Socioeconomic category change direction).","category":"fig/life_event"},{"id":"62caadf6-2e86-4340-9da8-ef2aef73a0f2","name":"socioeconomic_category_change_direction","literate":"Socioeconomic category change direction","description":"Direction of the most recent change in the household's socioeconomic category, toward earlier (A) or later (Z) letter tiers.","category":"fig/life_event"},{"id":"4da07ae2-017c-4578-94b6-8736909b0aeb","name":"sodium_consumer_likelihood","literate":"Sodium consumer likelihood","description":"Ranks a household's likelihood to follow a low-sodium diet and purchase low-sodium labeled products.","category":"fig/lifestyle"},{"id":"e56ebd00-86bc-42b0-9cc0-161e426f5606","name":"soft_drinks_brand_switcher_likelihood","literate":"Soft drinks brand switcher likelihood","description":"Ranks an individual's likelihood to switch soft-drink brands among weekly soft-drink consumers.","category":"fig/lifestyle"},{"id":"6fd8ed6d-f9bd-449c-8db8-90f7d010224f","name":"solar_installation_qualified_percent","literate":"Solar installation qualified percent","description":"Indicates the share of buildings in the surrounding postcode with roof characteristics suitable for solar installation.","category":"fig/environment"},{"id":"857fe8a2-82be-455d-a8f1-1d4f443aced7","name":"solar_roofing_interest_likelihood","literate":"Solar roofing interest likelihood","description":"Ranks an individual's likelihood of being interested in solar roofing, modeled based on whether the individual would consider installing solar roofing on the home.","category":"fig/lifestyle"},{"id":"a3688ff5-64fc-4503-bbef-bd73a8c60122","name":"specialty_bike_owner_likelihood","literate":"Specialty bike owner likelihood","description":"Ranks a household's likelihood to own a specialty bicycle.","category":"fig/lifestyle"},{"id":"94c16f46-e717-4e47-829f-b36180761ca6","name":"specialty_foods_and_gifts_engagement_intensity","literate":"Specialty foods and gifts engagement intensity","description":"Cross-tab of an individual's specialty-foods-and-gifts spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"98f9c671-cc9e-47cd-9835-83a2b77d4b17","name":"specialty_foods_and_gifts_purchase_recency","literate":"Specialty foods and gifts purchase recency","description":"Indicates how recently an individual purchased specialty foods and gifts.","category":"fig/lifestyle"},{"id":"226917ae-dffb-4fac-bf38-a93573f8a099","name":"specialty_foods_and_gifts_spending_quintile","literate":"Specialty foods and gifts spending quintile","description":"Ranks individuals into five tiers based on spending on specialty foods and gifts.","category":"fig/lifestyle"},{"id":"384d0bc3-217d-4ca0-a6ec-5c231361cc5a","name":"specialty_store_cosmetic_purchaser_likelihood","literate":"Specialty store cosmetic purchaser likelihood","description":"Ranks an individual's likelihood to purchase cosmetics from specialty stores, modeled based on whether the household always or regularly purchases cosmetics from a specialty store, either in person or online.","category":"fig/lifestyle"},{"id":"4fdf8f81-73be-455c-bc22-0fbe78752c61","name":"specialty_store_fragrance_purchaser_likelihood","literate":"Specialty store fragrance purchaser likelihood","description":"Ranks an individual's likelihood to purchase fragrances from specialty stores, modeled based on whether the household always or regularly purchases fragrances from a specialty store, either in person or online.","category":"fig/lifestyle"},{"id":"1d1e9104-54e1-432f-ba5d-a620df2170e5","name":"spending_on_shoes_quintile","literate":"Spending on shoes quintile","description":"Ranks an individual into five tiers based on spending on the Shoes category.","category":"fig/lifestyle"},{"id":"e439e61c-bde7-4a83-8be8-d2f15d205202","name":"spending_to_income_ratio_rank","literate":"Spending to income ratio rank","description":"Ranks an individual by the ratio of observed spending to estimated household income.","category":"fig/lifestyle"},{"id":"ffb713d4-b5bb-4cb9-b4c8-4bf75e309d5d","name":"spirits_brand_switcher_likelihood","literate":"Spirits brand switcher likelihood","description":"Ranks a household's likelihood to switch spirits brands and try new hard-liquor labels.","category":"fig/lifestyle"},{"id":"4bdc7483-fee4-4d96-8687-17b1a0adaf51","name":"sporting_goods_store_credit_card_user","literate":"Sporting goods store credit card user","description":"Indicates whether an individual uses a sporting goods store credit card.","category":"fig/financial"},{"id":"98fd3a84-df3f-448b-8c16-c981ab0c42f2","name":"sports_and_outdoor_engagement_intensity","literate":"Sports and outdoor engagement intensity","description":"Cross-tab of an individual's sports-and-outdoor spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"655d4a41-8db6-4d46-bb27-196713e88576","name":"sports_and_outdoor_purchase_recency","literate":"Sports and outdoor purchase recency","description":"Indicates the recency of an individual's purchase within the sports and outdoor category.","category":"fig/lifestyle"},{"id":"3c99a58f-5c78-476d-9460-8e7d3f50029a","name":"sports_and_outdoor_spending_quintile","literate":"Sports and outdoor spending quintile","description":"Ranks an individual into five tiers based on their spending on sports and outdoor products.","category":"fig/lifestyle"},{"id":"80e8644c-8aba-40a8-9041-e10501d59564","name":"sports_books_interest","literate":"Sports books interest","description":"Indicates whether someone in the household has an interest in sports books.","category":"fig/lifestyle"},{"id":"6fd08aec-3c07-4b43-9672-96ca4932b27c","name":"sports_merchandise_activewear_engagement_intensity","literate":"Sports merchandise activewear engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for sports merchandise and activewear purchases.","category":"fig/engagement"},{"id":"bc4d3ebd-20f0-451b-85cb-457106b21e9b","name":"sports_merchandise_activewear_spending_quintile","literate":"Sports merchandise activewear spending quintile","description":"Ranks individuals into five tiers based on how much they spend on sports merchandise and activewear.","category":"fig/lifestyle"},{"id":"03f9363b-5b44-493f-a1e1-3fb422a8657c","name":"sports_merchandise_and_activewear_purchase_recency","literate":"Sports merchandise and activewear purchase recency","description":"Indicates how recently an individual purchased an item within the sports merchandise and activewear category.","category":"fig/lifestyle"},{"id":"4f4eea0a-284e-45af-af60-5f131249c7d2","name":"sports_reader_likelihood","literate":"Sports reader likelihood","description":"Ranks an individual's likelihood to read sports content, modeled based on whether household members read sports books or magazines.","category":"fig/lifestyle"},{"id":"5d749921-16e3-4a3b-92e6-badda916996c","name":"spring_purchase_concentration_quintile","literate":"Spring purchase concentration quintile","description":"Ranks an individual into five tiers based on the proportion of their purchases that occur during the spring season (March through May).","category":"fig/lifestyle"},{"id":"25da2308-d186-4185-aed3-183467a769cd","name":"state","literate":"State","description":"Two-letter USPS state or territory abbreviation for the individual's mailing address.","category":"fig/geography"},{"id":"df1f72dd-c220-4ba4-83e7-84211f760873","name":"state_id","literate":"State id","description":"Two-digit FIPS state code for the individual's mailing address (see State for the postal abbreviation).","category":"fig/geography"},{"id":"c37eb156-879b-4b57-ba87-5887afad7a79","name":"stock_up_at_grocery_stores_likelihood","literate":"Stock up at grocery stores likelihood","description":"Ranks an individual's likelihood to do stock-up shopping trips at traditional grocers such as Kroger, Publix, or Safeway.","category":"fig/lifestyle"},{"id":"9bba383a-7a70-4cd5-9995-560ee0fb1205","name":"stock_up_at_walmart_likelihood","literate":"Stock up at walmart likelihood","description":"Ranks an individual's likelihood to use Walmart as their primary stock-up shopping destination.","category":"fig/lifestyle"},{"id":"035851a8-2127-4bdd-bc51-2c1166800308","name":"stock_up_shopper_likelihood","literate":"Stock up shopper likelihood","description":"Measures an individual's likelihood to make large shopping trips to stock up on items, covering general pantry stocking behavior, stocking up at big-box retailers, and stocking up at traditional grocery stores.","category":"fig/lifestyle"},{"id":"e216a0fd-7de0-4566-820d-7fc7d3921122","name":"stocks_or_bonds_purchase_interest","literate":"Stocks or bonds purchase interest","description":"Indicates whether someone in the household has an interest in purchasing stocks or bonds.","category":"fig/financial"},{"id":"20714bc7-39e5-483e-919c-0ea54c4b8484","name":"store_brand_shopper_likelihood","literate":"Store brand shopper likelihood","description":"Ranks an individual's likelihood to purchase store-brand products, modeled based on whether the individual strongly agrees that private label (e.g., store brand) is just as good as brand name products and buys at least some private label.","category":"fig/lifestyle"},{"id":"8c892b78-70c4-4481-8a2b-14155d465476","name":"store_gift_card_purchaser_likelihood","literate":"Store gift card purchaser likelihood","description":"Ranks an individual's likelihood to purchase store gift cards, modeled based on whether the household purchased six or more store gift cards in the past 12 months.","category":"fig/lifestyle"},{"id":"ecfe2bc1-bf89-4980-96b9-9e05e8208c75","name":"streaming_and_cable_subscriber_likelihood","literate":"Streaming and cable subscriber likelihood","description":"Ranks an individual's likelihood to use both streaming and cable services, modeled based on whether the household have any of cable TV, satellite TV, fiber optic TV service, and paid streaming subscription, for accessing shows and/or movies.","category":"fig/lifestyle"},{"id":"93cd43b1-c184-4839-954c-ca8d1c4ddcf7","name":"student_loanee_likelihood","literate":"Student loanee likelihood","description":"Ranks an individual's likelihood of holding or planning to take out a student loan within the next 12 months.","category":"fig/financial"},{"id":"cdc9ad0b-4b45-43bd-80ec-f49100721b69","name":"sub_sandwich_diner_likelihood","literate":"Sub sandwich diner likelihood","description":"Ranks a household's likelihood to order sub sandwiches at fast-food restaurants at least monthly.","category":"fig/lifestyle"},{"id":"53d7e385-517e-43c9-aa8b-d02c5e0587e3","name":"subscription_auto_shipment_cloth_accessories_customer_likelihood","literate":"Subscription or auto shipment cloth accessories customer likelihood","description":"Ranks a household's likelihood to subscribe to an auto-shipment program for clothing or accessories.","category":"fig/lifestyle"},{"id":"53e61563-6602-47f6-8539-112603a55410","name":"subscription_auto_shipment_customer_likelihood","literate":"Subscription or auto shipment customer likelihood","description":"Ranks a household's likelihood to subscribe to an auto-shipment program for books or magazines.","category":"fig/lifestyle"},{"id":"0cb39cb1-d948-418d-b01e-525a93b95ce4","name":"subscription_auto_shipment_food_beverage_customer_likelihood","literate":"Subscription or auto shipment food or beverage customer likelihood","description":"Ranks a household's likelihood to subscribe to a food or beverage auto-shipment service.","category":"fig/lifestyle"},{"id":"f5902264-ae21-4829-bd66-7196be3050a8","name":"subscription_auto_shipment_household_product_customer_likelihood","literate":"Subscription or auto shipment household product customer likelihood","description":"Ranks a household's likelihood to use an auto-shipment subscription for household products.","category":"fig/lifestyle"},{"id":"07607701-5843-448e-ba48-874fbaaa3c53","name":"subscription_auto_shipment_personal_care_customer_likelihood","literate":"Subscription or auto shipment personal care customer likelihood","description":"Ranks a household's likelihood to use an auto-shipment subscription for personal care products.","category":"fig/lifestyle"},{"id":"650ac18c-902f-4fea-8d1b-5d2a6307bc30","name":"subscription_auto_shipment_pet_products_customer_likelihood","literate":"Subscription or auto shipment pet products customer likelihood","description":"Ranks a household's likelihood to use an auto-shipment subscription for pet products.","category":"fig/lifestyle"},{"id":"d72a9f36-586c-4be2-ad37-a2726cb7bf81","name":"subscription_vehicle_likelihood","literate":"Subscription vehicle likelihood","description":"Ranks an individual's likelihood to express interest in a vehicle-subscription service (an alternative to traditional ownership or leasing).","category":"fig/lifestyle"},{"id":"b1153650-6b38-46da-ad45-fa7f3637dfaf","name":"subscription_vehicle_purchase_likelihood","literate":"Subscription vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a subscription vehicle.","category":"fig/lifestyle"},{"id":"a11f6b0a-0edc-4b51-9092-2e6ee9392eb6","name":"sugar_free_foods_beverages_purchaser_likelihood","literate":"Sugar free foods beverages purchaser likelihood","description":"Ranks an individual's likelihood to be a sugar-free foods and beverages purchaser, modeled based on whether the person uses sugar-free foods and beverages weekly or every few weeks and strongly agrees that they decide on foods and beverages to buy based on the amount of sugar.","category":"fig/lifestyle"},{"id":"95925c7d-6278-47bf-b669-2578323c3ffa","name":"summer_purchasing_concentration_quintile","literate":"Summer purchasing concentration quintile","description":"Ranks an individual into five tiers based on the relative concentration of an individual's purchasing activity during the summer months.","category":"fig/lifestyle"},{"id":"a2575ae0-782e-48ac-9b17-0816578bb197","name":"sun_number_score","literate":"Sun number score","description":"Indicates the relative solar resource of the surrounding postcode as a 0-100 score, where higher means sunnier.","category":"fig/environment"},{"id":"48918c42-2733-4463-b35a-59513af54247","name":"surname_and_address_last_verified_month","literate":"Surname and address last verified month","description":"Indicates the year and month an individual's surname and address was most recently verified.","category":"fig/demography"},{"id":"c5dc008a-6cc5-41b7-9a28-d4d02f0f49e7","name":"sustainer_donor_likelihood","literate":"Sustainer donor likelihood","description":"Ranks an individual's likelihood to be a recurring donor with ongoing contributions to charitable or social causes.","category":"fig/civic"},{"id":"137c8a0c-5fc0-427d-8d05-c307cca987a3","name":"suv_crossovers_in_household_count","literate":"Suv crossovers in household count","description":"Counts the total number of SUVs and crossovers in a household, summing small SUVs, full-size SUVs, and crossover vehicles.","category":"fig/lifestyle"},{"id":"b20c523c-7ead-4f5e-85ab-cf04f5e8f425","name":"swimming_pool_characteristics","literate":"Swimming pool characteristics","description":"Composite descriptor of pool attributes on the parcel: count, construction material, and presence of heating or spa.","category":"fig/property"},{"id":"3c8e08e2-5f4d-4280-b9ec-1ba622d38981","name":"swimming_pool_interest","literate":"Swimming pool interest","description":"Indicates whether someone in the household has an interest in swimming pools.","category":"fig/lifestyle"},{"id":"bf398edb-50eb-409a-a564-624454179756","name":"swing_voter_likelihood","literate":"Swing voter likelihood","description":"Ranks an individual's likelihood to cross party lines, choosing candidates based on issues or personal fit rather than consistent party affiliation.","category":"fig/civic"},{"id":"84fd40b3-f068-446e-8467-9f28b038c8ab","name":"t_mobile_cell_phone_likelihood","literate":"T mobile cell phone likelihood","description":"Ranks a household's likelihood to subscribe to T-Mobile wireless service.","category":"fig/lifestyle"},{"id":"624c21c9-943a-4476-98f0-64ffd8e80a4a","name":"tablet_owner_likelihood","literate":"Tablet owner likelihood","description":"Ranks a household's likelihood to own a tablet.","category":"fig/lifestyle"},{"id":"3c044c98-945c-49fe-8f15-9921110f90ca","name":"target_enthusiast_likelihood","literate":"Target enthusiast likelihood","description":"Ranks an individual's likelihood to shop at Target at least monthly and prefer it over competing retailers.","category":"fig/lifestyle"},{"id":"9afe267b-540b-4461-8d1b-692dd4f3a322","name":"tax_assessed_land_value","literate":"Tax assessed land value","description":"Indicates the official assessed value of a property's land for taxation purposes.","category":"fig/property"},{"id":"4b1b0e77-7e81-4873-95c6-98b2e3459154","name":"tax_assessed_property_value","literate":"Tax assessed property value","description":"Represents the total value of a property as assessed by local taxing authorities.","category":"fig/property"},{"id":"11a9975f-97ec-43fa-92b0-91cb71da4d88","name":"tax_assessment_year","literate":"Tax assessment year","description":"Indicates the tax or assessment year for which the property taxes were billed.","category":"fig/property"},{"id":"5fc0ed21-f946-420c-9a82-977be55f3b09","name":"tech_and_digital_interest","literate":"Tech and digital interest","description":"Indicates whether an individual has an interest in technology and digital activities, covering smartphone ownership, science and new technology interest, online shopping and internet use, and electronics interest.","category":"fig/lifestyle"},{"id":"341c6f96-eff0-41d8-844d-1ae4c7a8a3fd","name":"technology_driven_consumer_likelihood","literate":"Technology driven consumer likelihood","description":"Ranks an individual's likelihood to be a technology driven consumer, modeled based on whether the person considers technology a necessary part of their life, seeks products with the latest technologies, replaces items to obtain new technology, and uses it to simplify or automate tasks.","category":"fig/lifestyle"},{"id":"a9d77ffb-ef3f-4486-9c0b-5f9ebec969b0","name":"technology_early_adopter_likelihood","literate":"Technology early adopter likelihood","description":"Ranks an individual's likelihood to invest in new technology, modeled based on whether the person is the first of their friends to have the latest technology, often replaces items to get the newest technology, and is always on the lookout for new technological gadgets.","category":"fig/lifestyle"},{"id":"4d43e3b0-a475-43a4-b102-57065bb258bd","name":"tele_medicine_consumer_likelihood","literate":"Tele medicine consumer likelihood","description":"Ranks an individual's likelihood to use tele-medicine, modeled based on whether the person would be likely to have a healthcare appointment by phone or internet instead of in-person.","category":"fig/lifestyle"},{"id":"47a34f45-cb3a-41a4-aacf-ebdc58b0b078","name":"television_or_mail_order_credit_card_purchaser","literate":"Television or mail order credit card purchaser","description":"Indicates whether an individual has used a credit card for television or mail order transactions.","category":"fig/financial"},{"id":"6f2ede5d-522f-4a2a-ae22-2ad94f0e0d11","name":"term_life_insurance_likelihood","literate":"Term life insurance likelihood","description":"Ranks an individual's likelihood of holding a term life insurance policy.","category":"fig/financial"},{"id":"67b59e52-a0e6-4d78-9892-643314955f51","name":"thai_dining_enthusiast_likelihood","literate":"Thai dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a Thai diner, modeled based on whether the person always, regularly, or occasionally selects Thai food and purchases it four or more times per month when purchasing food for dine-in, take-out, or delivery.","category":"fig/lifestyle"},{"id":"680aa545-d463-4043-b5ab-087049aaba76","name":"tiktok_user_likelihood","literate":"Tiktok user likelihood","description":"Ranks an individual's likelihood to have an active TikTok account used for browsing, posting, or commerce.","category":"fig/lifestyle"},{"id":"64c1bd99-2b71-4435-9a5c-a3bf0580cd56","name":"time_since_last_humanitarian_cultural_donation","literate":"Time since last humanitarian cultural donation","description":"Indicates how recently an individual donated to a humanitarian and cultural cause, ranging from 1 (25+ months ago) to 5 (0-6 months ago).","category":"fig/civic"},{"id":"43abbbe4-fe18-4a11-afba-b01948b1fc46","name":"timeshare_owner_likelihood","literate":"Timeshare owner likelihood","description":"Ranks an individual's likelihood to own a timeshare property.","category":"fig/lifestyle"},{"id":"9c7c5e18-aaef-4001-b627-59a8e8b117de","name":"timeshare_travel_interest","literate":"Timeshare travel interest","description":"Indicates whether someone in the household has an interest in timeshares.","category":"fig/lifestyle"},{"id":"de883bac-b1b6-4dd1-805f-52e404654e68","name":"tools_and_electronics_spending_quintile","literate":"Tools and electronics spending quintile","description":"Ranks an individual into five tiers based on their relative spending on tools and electronics, including items typically found in a garage or entertainment cabinet, such as products sold by Best Buy, Harbor Freight, or Craftsman.","category":"fig/lifestyle"},{"id":"66d177fa-99a1-4eb1-bcc9-a9f95f90c257","name":"tools_electronics_engagement_intensity","literate":"Tools electronics engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for tools and consumer electronics (computers, mobile, TVs, gaming, audio, cameras, power tools, smart home, networking).","category":"fig/engagement"},{"id":"ba02f77a-9c7e-45bb-bef4-cdbb66efceca","name":"tools_electronics_purchase_recency","literate":"Tools electronics purchase recency","description":"Indicates how recently an individual purchased an item in the Tools & Electronics category, covering mainstream electronics such as computers, mobile devices, TVs, gaming consoles, audio equipment, cameras, power tools, smart home devices, and networking equipment.","category":"fig/lifestyle"},{"id":"d43ea5bd-570b-4b13-9e89-3f3baf0ee009","name":"total_amount_spent_on_purchases_quintile","literate":"Total amount spent on purchases quintile","description":"Ranks individuals into five tiers based on their total spending on purchases observed.","category":"fig/lifestyle"},{"id":"b047653f-b5ef-4ee1-83d2-8aa676ce50a7","name":"total_appraised_property_value","literate":"Total appraised property value","description":"Represents the total appraised value of a property parcel, including its land and any improvements.","category":"fig/property"},{"id":"a0563fc9-1a5a-4d7d-bc87-2b2157919db4","name":"total_assessed_property_tax","literate":"Total assessed property tax","description":"Represents the total tax amount for a property as assessed by the local taxing authority.","category":"fig/property"},{"id":"a52d4f73-59ea-4346-ba72-a3e8d65051b8","name":"total_assessed_property_value","literate":"Total assessed property value","description":"Represents the total assessed value of a property's land and improvements for tax purposes.","category":"fig/property"},{"id":"17f2abd0-f84c-45db-95c0-bd71635c5e4d","name":"total_basement_area","literate":"Total basement area","description":"Measures the total square feet of a property's basement, including both finished and unfinished areas.","category":"fig/property"},{"id":"0fc2be4c-ffd7-4a5b-a1ef-4dea4346b69c","name":"total_household_product_return_value_24_months","literate":"Total household product return value 24 months","description":"Measures the total dollar amount of products returned by a household in the last 24 months.","category":"fig/financial"},{"id":"bbca0798-f724-49d0-b6e9-5ee40e9a5059","name":"total_housing_unit_count","literate":"Total housing unit count","description":"Counts the total number of housing units in a postcode.","category":"fig/demography"},{"id":"a2a137c0-1645-43d7-918c-f21bae1a776a","name":"total_lifetime_spending_quintile","literate":"Total lifetime spending quintile","description":"Ranks an individual into five tiers based on total lifetime spending on purchases.","category":"fig/lifestyle"},{"id":"dc4ed7d9-7be4-4536-92ba-c7325a1af596","name":"total_loan_amount","literate":"Total loan amount","description":"Records the combined dollar amount of all home loans recorded on the property.","category":"fig/financial"},{"id":"13a7c2ba-f53a-4e41-87dc-11844ee0e5a2","name":"total_parcel_market_value","literate":"Total parcel market value","description":"Represents the total market value of the parcel's land and improvement values.","category":"fig/property"},{"id":"0e1db04b-86da-482d-8bea-1d9dab3ba1f8","name":"total_primary_garage_parking_area","literate":"Total primary garage parking area","description":"Measures the total square feet of the property's primary garage or parking area, including both finished and unfinished areas.","category":"fig/property"},{"id":"e6954a1b-d810-4c50-bc8f-2f54e487b418","name":"total_purchase_count_observed_quintile","literate":"Total purchase count observed quintile","description":"Ranks individuals into five tiers based on the total number of purchases observed.","category":"fig/lifestyle"},{"id":"d88dae77-ac80-4936-a41e-f63e95791256","name":"town_id","literate":"Town id","description":"Vendor identifier for the town containing the individual's address.","category":"fig/geography"},{"id":"8295a938-9a40-4371-a0b3-7c70efeea531","name":"traditional_cable_pay_tv_service_customer_likelihood","literate":"Traditional cable pay TV service customer likelihood","description":"Ranks a household's likelihood to subscribe to traditional cable, satellite, or fiber-optic pay-TV service. (Note: original modeling-basis text appears to be a copy-paste error from the TikTok attribute.)","category":"fig/lifestyle"},{"id":"7b21156b-cd34-41b3-a99d-065a8b3f0710","name":"traditional_craft_and_hobby_engagement_intensity","literate":"Traditional craft and hobby engagement intensity","description":"Cross-tab of an individual's traditional craft-and-hobby spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"710ce742-bc77-4305-a492-61637e62dedb","name":"traditional_department_store_purchaser_likelihood","literate":"Traditional department store purchaser likelihood","description":"Ranks a household's likelihood to shop at traditional department stores three or more times per month.","category":"fig/lifestyle"},{"id":"77f185ba-8159-4921-a964-43b654ea8cfe","name":"traditional_hobbies_purchase_recency","literate":"Traditional hobbies purchase recency","description":"Indicates how recently an individual purchased supplies for traditional domestic hobbies, including needlework, crafts, baking, reading, and assembling puzzles.","category":"fig/lifestyle"},{"id":"f83b2913-be94-4c83-bf31-2b14a9dfb965","name":"traditional_hobbies_spending_quintile","literate":"Traditional hobbies spending quintile","description":"Ranks individuals into five tiers based on their spending on traditional domestic hobbies, including needlework, crafts, baking, reading, and assembling puzzles.","category":"fig/lifestyle"},{"id":"de5f4dd2-b5a4-4531-871b-d085a5b4a601","name":"train_subway_commuter_likelihood","literate":"Train subway commuter likelihood","description":"Ranks an individual's likelihood to regularly use a train or subway for commuting or errands.","category":"fig/lifestyle"},{"id":"3dcc37e7-cbcf-4b33-930b-ea2b601b4114","name":"travel_interest","literate":"Travel interest","description":"Indicates whether someone in the household has shown interest in travel, including leisure travel, RV vacations, business travel, international travel, domestic travel, cruise ship vacations, timeshares, or general travel activity.","category":"fig/lifestyle"},{"id":"d34276af-eb2c-4b48-a0c3-2e36b330285e","name":"trend_conscious_young_adult_engagement_intensity","literate":"Trend conscious young adult engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for trend-driven young-adult purchases.","category":"fig/engagement"},{"id":"221dcb91-dd9f-4dc6-8a94-cbc484a1aa7a","name":"trust_banking_preference_likelihood","literate":"Trust banking preference likelihood","description":"Ranks an individual's likelihood of weighting investment and trust services heavily when choosing a financial institution.","category":"fig/financial"},{"id":"cf6bc4ff-ad7b-4c5d-a227-f196a1428597","name":"tub_spa_jacuzzi_owner_likelihood","literate":"Tub spa jacuzzi owner likelihood","description":"Ranks an individual's likelihood to own an indoor or outdoor hot tub at a single-family home.","category":"fig/lifestyle"},{"id":"86b1b3a4-f340-4e81-a111-7f145e961b6c","name":"tv_enthusiast_likelihood","literate":"Tv enthusiast likelihood","description":"Ranks an individual's likelihood of being a TV enthusiast, modeled based on whether household members use a smart TV or other type of TV the most for watching television programs, and watch more than 30 hours per week.","category":"fig/lifestyle"},{"id":"16e79cd1-0d68-4bc0-bb8e-1fa7910c8b2c","name":"uber_eats_dining_enthusiast_likelihood","literate":"Uber eats dining enthusiast likelihood","description":"Ranks an individual's likelihood to use Uber Eats, modeled based on whether the household uses Uber Eats at least every few months.","category":"fig/lifestyle"},{"id":"199e14ca-3eb5-47ee-8e68-68ce455164b9","name":"uber_lyft_user_likelihood","literate":"Uber lyft user likelihood","description":"Ranks a household's likelihood to take two or more Uber or Lyft rides in a 12-month period.","category":"fig/lifestyle"},{"id":"0b83cc30-c48e-4e64-8459-1ce6a86fdf65","name":"underbanked_consumer_likelihood","literate":"Underbanked consumer likelihood","description":"Ranks an individual's likelihood of being underbanked, with no checking, savings, credit card, or other formal banking relationships.","category":"fig/financial"},{"id":"d8e00d30-19c3-4b33-a19f-3674a1a64d72","name":"uninsured_for_health_likelihood","literate":"Uninsured for health likelihood","description":"Ranks an individual's likelihood of currently lacking health insurance coverage.","category":"fig/financial"},{"id":"0a27b12e-5038-40ac-b623-7934659b2936","name":"unique_gift_shopper_engagement_intensity","literate":"Unique gift shopper engagement intensity","description":"Cross-tab of an individual's spending quintile and recency band for purchases of unique/specialty gifts.","category":"fig/engagement"},{"id":"680d1349-12cc-476b-b31a-adf7eb268189","name":"united_states_humanitarian_donation_quintile","literate":"United states humanitarian donation quintile","description":"Ranks an individual into five tiers based on their donation amount to national and local humanitarian causes within the United States.","category":"fig/civic"},{"id":"0d4091fb-31d1-49fa-9361-b597a4b7ca40","name":"united_states_humanitarian_donation_recency","literate":"United states humanitarian donation recency","description":"Indicates how recently an individual has donated to national or local humanitarian causes within the United States.","category":"fig/civic"},{"id":"1ea4669b-e3fb-4048-818a-21592ae7cdd4","name":"university_donor_likelihood","literate":"University donor likelihood","description":"Ranks an individual's likelihood to donate more than $100 annually to colleges or universities.","category":"fig/civic"},{"id":"d589beb7-e085-469d-899e-8433374b77c2","name":"unscented_product_seeker_likelihood","literate":"Unscented product seeker likelihood","description":"Ranks an individual's likelihood to seek unscented products across categories, modeled based on whether the person prefers unscented home cleaning, laundry, and personal care products and rarely uses air fresheners in the household.","category":"fig/lifestyle"},{"id":"b316f531-a00d-4917-90f4-4c82604ed9cc","name":"upcoming_retirees_50_64_likelihood","literate":"Upcoming retirees 50 64 likelihood","description":"Ranks an individual's likelihood of retiring within the next 12 months while aged 50 to 64.","category":"fig/demography"},{"id":"b911daaa-6900-43e1-a6a4-e94b0c5b81ba","name":"upcoming_retirees_65_and_older_likelihood","literate":"Upcoming retirees 65 and older likelihood","description":"Ranks an individual's likelihood of retiring within the next 12 months while aged 65 or older.","category":"fig/demography"},{"id":"ee7c8220-c4ae-47c8-8fb4-fe09188ba308","name":"upscale_retail_credit_card","literate":"Upscale retail credit card","description":"Indicates whether an individual has used an upscale specialty retail credit card (e.g., Neiman Marcus, Nordstrom).","category":"fig/financial"},{"id":"5873b4eb-f47f-4d9a-acbd-b8c629866eae","name":"usage_based_insurance_purchaser_likelihood","literate":"Usage based insurance purchaser likelihood","description":"Ranks an individual's likelihood of researching or purchasing usage-based auto insurance that prices on mileage and driving habits within the next 12 months.","category":"fig/financial"},{"id":"bbf1a321-0f9e-43cc-8dd8-ddea3541f14e","name":"used_credit_card_for_home_improvement","literate":"Used credit card for home improvement","description":"Indicates whether an individual has used a credit card for home improvement purchases.","category":"fig/financial"},{"id":"79885f36-0b02-40b0-92db-f27851e6f27a","name":"used_vehicle_purchase_likelihood","literate":"Used vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy a used vehicle.","category":"fig/lifestyle"},{"id":"c29b164a-bce1-4b9a-8f6c-044ca8a5c935","name":"uses_bank_issued_credit_card","literate":"Uses bank issued credit card","description":"Indicates an individual's use of a bank-issued credit card for consumer transactions.","category":"fig/financial"},{"id":"fb10501f-da40-4c61-8f4e-a091706740f0","name":"uses_computer_electronics_store_card","literate":"Uses computer electronics store card","description":"Indicates whether an individual uses a computer or electronics store credit card.","category":"fig/financial"},{"id":"12d01b76-cdd7-4a3f-bd5e-dd8178ab4b11","name":"uses_grocery_store_credit_card","literate":"Uses grocery store credit card","description":"Indicates if an individual uses a credit card affiliated with a grocery store.","category":"fig/financial"},{"id":"044b3c67-bba6-4700-a8a3-204e62af7400","name":"uses_mastercard_credit_card","literate":"Uses mastercard credit card","description":"Indicates whether an individual uses a Mastercard credit card.","category":"fig/financial"},{"id":"9878769e-68d9-4154-aff4-44619fcb5a4b","name":"uses_specialty_apparel_credit_card","literate":"Uses specialty apparel credit card","description":"Indicates whether an individual uses a specialty apparel credit card.","category":"fig/financial"},{"id":"a805bd7a-f04f-407f-84df-ff3d54f449aa","name":"uses_standard_retail_credit_card","literate":"Uses standard retail credit card","description":"Indicates whether an individual uses a standard retail credit card.","category":"fig/financial"},{"id":"e9cd713a-bdee-42f3-89f4-c9cc70d3479c","name":"uses_travel_and_entertainment_credit_card","literate":"Uses travel and entertainment credit card","description":"Indicates whether a household member uses a travel and entertainment credit card.","category":"fig/financial"},{"id":"13a205c2-b5ea-4cec-b800-803712e296ce","name":"vacant_housing_unit_count","literate":"Vacant housing unit count","description":"Counts the number of vacant housing units in a postcode.","category":"fig/demography"},{"id":"9edbfbff-8da9-4384-b027-a0011f8264cb","name":"vacation_spender_likelihood","literate":"Vacation spender likelihood","description":"Ranks an individual's likelihood to spend $4,000 or more annually on personal vacations, modeled based on whether the household members spend a total of $4,000 or more in travel for personal reasons in an average year.","category":"fig/financial"},{"id":"31594c69-bf49-461d-a657-90ab71eeefb1","name":"value_chains_enthusiast_likelihood","literate":"Value chains enthusiast likelihood","description":"Ranks an individual's likelihood to shop weekly at value-chain retailers and engage via their loyalty apps and cards.","category":"fig/lifestyle"},{"id":"9e2ab49c-4dc7-4345-944a-d4cb8114b7d7","name":"vegetarians_likelihood","literate":"Vegetarians likelihood","description":"Ranks a household's likelihood to include one or more vegetarians.","category":"fig/lifestyle"},{"id":"a1512f77-05b0-45d8-a21d-5806022a1014","name":"vehicle_1_class","literate":"Vehicle 1 class","description":"Indicates the vehicle class of a household's first vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"3576f63f-6ca0-4006-b4b7-a79208c40b68","name":"vehicle_1_first_seen_date","literate":"Vehicle 1 first seen date","description":"Indicates the date a household's first vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"2a25468b-2039-4bf6-961c-23bdca74bd39","name":"vehicle_1_fuel_type_code","literate":"Vehicle 1 fuel type code","description":"Indicates the fuel type of an individual's first vehicle.","category":"fig/vehicles"},{"id":"4c7b0e25-eab3-4822-a2e0-8c87e1512f45","name":"vehicle_1_last_seen_date","literate":"Vehicle 1 last seen date","description":"Indicates the date a household's first vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"fa79c09f-30bc-4ad6-b0e2-e9b7c910d422","name":"vehicle_1_make","literate":"Vehicle 1 make","description":"Indicates the make of an individual's first vehicle.","category":"fig/vehicles"},{"id":"f074dd61-7390-44fa-98e6-07c9c6998db9","name":"vehicle_1_manufacturer_category","literate":"Vehicle 1 manufacturer category","description":"Indicates the manufacturer category of a household's first vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"f01e1db3-f6b3-43c3-8c8e-61ae0052cd83","name":"vehicle_1_mileage","literate":"Vehicle 1 mileage","description":"Indicates the mileage range of a household's first vehicle.","category":"fig/vehicles"},{"id":"b583799d-5454-4f97-8d59-9a8065f7e758","name":"vehicle_1_model","literate":"Vehicle 1 model","description":"Indicates the model of an individual's first vehicle.","category":"fig/vehicles"},{"id":"f2ef73b8-7dd6-4720-b266-20f2c2b2ba91","name":"vehicle_1_model_year","literate":"Vehicle 1 model year","description":"Indicates the model year of the first vehicle associated with an individual.","category":"fig/vehicles"},{"id":"2fefd614-f151-4fb0-8158-9c47985de0f7","name":"vehicle_1_service_person","literate":"Vehicle 1 service person","description":"Indicates which household member brought a household's first vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"e74c09a9-424d-4a65-bad3-2a2393ae79b7","name":"vehicle_1_style","literate":"Vehicle 1 style","description":"Indicates the style of a household's first vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"4cd2b465-beb5-47b4-9a0c-e71cbc60828e","name":"vehicle_2_class","literate":"Vehicle 2 class","description":"Indicates the vehicle class of a household's second vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"fc3f918d-5109-4975-a245-1cd18329cb9a","name":"vehicle_2_first_seen_date","literate":"Vehicle 2 first seen date","description":"Indicates the date a household's second vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"d2573a37-8037-4884-a890-6a27933ca8a2","name":"vehicle_2_fuel_type_code","literate":"Vehicle 2 fuel type code","description":"Indicates the fuel type of an individual's second vehicle.","category":"fig/vehicles"},{"id":"dbf88d36-9d8b-4fa0-a4f1-0022e33b226b","name":"vehicle_2_last_seen_date","literate":"Vehicle 2 last seen date","description":"Indicates the date a household's second vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"be453ac9-6252-4697-bcc5-5aea81a6162b","name":"vehicle_2_make","literate":"Vehicle 2 make","description":"Indicates the make of an individual's second vehicle.","category":"fig/vehicles"},{"id":"f7d07e2a-37a2-4082-b346-2acdae252b51","name":"vehicle_2_manufacturer_category","literate":"Vehicle 2 manufacturer category","description":"Indicates the manufacturer category of a household's second vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"9dbf57af-796d-416a-b7a2-63bcf08a7672","name":"vehicle_2_mileage","literate":"Vehicle 2 mileage","description":"Indicates the mileage range of a household's second vehicle.","category":"fig/vehicles"},{"id":"6bbff7cd-c339-4a02-aa23-71fc9c45bb20","name":"vehicle_2_model","literate":"Vehicle 2 model","description":"Indicates the model of an individual's second vehicle.","category":"fig/vehicles"},{"id":"c0e24e84-3ef4-4113-af12-c1d0c287fdbc","name":"vehicle_2_model_year","literate":"Vehicle 2 model year","description":"Indicates the model year of an individual's second vehicle.","category":"fig/vehicles"},{"id":"93c4bfe7-3d9e-4c5c-b29c-b8250622af13","name":"vehicle_2_service_person","literate":"Vehicle 2 service person","description":"Indicates which household member brought a household's second vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"7d91296e-4db3-493b-a450-c78cd8d6409a","name":"vehicle_2_style","literate":"Vehicle 2 style","description":"Indicates the style of a household's second vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"264fe95f-9978-4cf3-9c1d-feaca6ca094b","name":"vehicle_3_class","literate":"Vehicle 3 class","description":"Indicates the vehicle class of a household's third vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"d0876027-ba09-40d7-a49e-5089c9b97398","name":"vehicle_3_first_seen_date","literate":"Vehicle 3 first seen date","description":"Indicates the date a household's third vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"7f57350b-cc73-4dd6-a13e-1eeb9927294a","name":"vehicle_3_fuel_type_code","literate":"Vehicle 3 fuel type code","description":"Indicates the fuel type of an individual's third vehicle.","category":"fig/vehicles"},{"id":"e477905d-5f87-45f4-b9f0-ebbfe9bd544f","name":"vehicle_3_last_seen_date","literate":"Vehicle 3 last seen date","description":"Indicates the date a household's third vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"e49d4de5-1983-4422-8c33-02f3523b7d4f","name":"vehicle_3_make","literate":"Vehicle 3 make","description":"Indicates the make of an individual's third vehicle.","category":"fig/vehicles"},{"id":"36254cfa-6893-4ecd-a0a7-6d8e5f780912","name":"vehicle_3_manufacturer_category","literate":"Vehicle 3 manufacturer category","description":"Indicates the manufacturer category of a household's third vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"c7708f64-aa61-4a34-b199-eb9b21fdeef9","name":"vehicle_3_mileage","literate":"Vehicle 3 mileage","description":"Indicates the mileage range of a household's third vehicle.","category":"fig/vehicles"},{"id":"104a7393-860d-4ff3-b1e4-f4714d68d5fc","name":"vehicle_3_model","literate":"Vehicle 3 model","description":"Indicates the model of an individual's third vehicle.","category":"fig/vehicles"},{"id":"796c6b4f-af66-47ba-b2a2-fb75f939caf4","name":"vehicle_3_model_year","literate":"Vehicle 3 model year","description":"Indicates the model year of the third vehicle associated with an individual.","category":"fig/vehicles"},{"id":"a2bd6d2f-d362-41e1-97e2-78495cd67450","name":"vehicle_3_service_person","literate":"Vehicle 3 service person","description":"Indicates which household member brought a household's third vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"db56e098-8caa-4199-a2c7-afaef335fa9c","name":"vehicle_3_style","literate":"Vehicle 3 style","description":"Indicates the style of a household's third vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"e810cf3b-14e9-4e78-ad2c-7b3833f63579","name":"vehicle_4_class","literate":"Vehicle 4 class","description":"Indicates the vehicle class of a household's fourth vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"ce92f326-114b-4f71-b7e5-27ac5c5a0ebe","name":"vehicle_4_first_seen_date","literate":"Vehicle 4 first seen date","description":"Indicates the date a household's fourth vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"05e7086f-8043-4ff6-8e9d-580f0216a97b","name":"vehicle_4_fuel_type_code","literate":"Vehicle 4 fuel type code","description":"Indicates the fuel type of an individual's fourth vehicle.","category":"fig/vehicles"},{"id":"5ca85200-46cf-4e82-90fd-acd95325a76c","name":"vehicle_4_last_seen_date","literate":"Vehicle 4 last seen date","description":"Indicates the date a household's fourth vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"6b1f41a0-edcf-48e6-be09-5abe8ba9993c","name":"vehicle_4_make","literate":"Vehicle 4 make","description":"Indicates the make of an individual's fourth vehicle.","category":"fig/vehicles"},{"id":"4071a991-b72c-4193-9009-9848a733e30e","name":"vehicle_4_manufacturer_category","literate":"Vehicle 4 manufacturer category","description":"Indicates the manufacturer category of a household's fourth vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"39cfdc00-88e0-4eeb-9bc1-7d048026ba8d","name":"vehicle_4_mileage","literate":"Vehicle 4 mileage","description":"Indicates the mileage range of a household's fourth vehicle.","category":"fig/vehicles"},{"id":"203e64f1-42bc-49d6-b616-ee5154277313","name":"vehicle_4_model","literate":"Vehicle 4 model","description":"Indicates the model of an individual's fourth vehicle.","category":"fig/vehicles"},{"id":"7fa551c9-d4c8-4d91-a9f8-f971a4aed000","name":"vehicle_4_model_year","literate":"Vehicle 4 model year","description":"Indicates the model year of the fourth vehicle owned by an individual.","category":"fig/vehicles"},{"id":"61b5e3bf-a77c-42ef-9c2f-cd52ac925a7d","name":"vehicle_4_service_person","literate":"Vehicle 4 service person","description":"Indicates which household member brought a household's fourth vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"0728684b-6991-421a-b911-45e0518b0876","name":"vehicle_4_style","literate":"Vehicle 4 style","description":"Indicates the style of a household's fourth vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"6a1fd53a-86b5-4107-8949-8e71540d1527","name":"vehicle_5_class","literate":"Vehicle 5 class","description":"Indicates the vehicle class of a household's fifth vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"acfb1408-0b5b-47ee-a7f4-fe15b12a9ef0","name":"vehicle_5_first_seen_date","literate":"Vehicle 5 first seen date","description":"Indicates the date a household's fifth vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"f7ac4449-f942-4629-91e3-0de7d7e5d65e","name":"vehicle_5_fuel_type_code","literate":"Vehicle 5 fuel type code","description":"Indicates the fuel type of an individual's fifth vehicle.","category":"fig/vehicles"},{"id":"04272a22-122d-45c1-a8b6-8569d0a7eb39","name":"vehicle_5_last_seen_date","literate":"Vehicle 5 last seen date","description":"Indicates the date a household's fifth vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"e1ac2bdc-a7be-4369-a319-96bf3f78c168","name":"vehicle_5_make","literate":"Vehicle 5 make","description":"Indicates the make of an individual's fifth vehicle.","category":"fig/vehicles"},{"id":"0dcefdf2-94b2-44c9-aed3-916edae1837f","name":"vehicle_5_manufacturer_category","literate":"Vehicle 5 manufacturer category","description":"Indicates the manufacturer category of a household's fifth vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"f65f005b-ff3a-4141-9082-73678f262333","name":"vehicle_5_mileage","literate":"Vehicle 5 mileage","description":"Indicates the mileage range of a household's fifth vehicle.","category":"fig/vehicles"},{"id":"c05662fe-4d5d-41d9-8af4-95c238f9f379","name":"vehicle_5_model","literate":"Vehicle 5 model","description":"Indicates the model of an individual's fifth vehicle.","category":"fig/vehicles"},{"id":"b1759468-b1cc-4de3-8e4f-babce6bfc062","name":"vehicle_5_model_year","literate":"Vehicle 5 model year","description":"Indicates the model year of the fifth vehicle in a household.","category":"fig/vehicles"},{"id":"babdd4c3-30af-4f7d-b32d-57a43f85e6ea","name":"vehicle_5_service_person","literate":"Vehicle 5 service person","description":"Indicates which household member brought a household's fifth vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"2b3818b4-1d1a-489f-a23a-08e3852f083d","name":"vehicle_5_style","literate":"Vehicle 5 style","description":"Indicates the style of a household's fifth vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"c621ff5c-8ef7-4236-91de-9075bdf6dc96","name":"vehicle_6_class","literate":"Vehicle 6 class","description":"Indicates the vehicle class of a household's sixth vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"03dab4ca-14c0-4609-822b-1db19a46f959","name":"vehicle_6_first_seen_date","literate":"Vehicle 6 first seen date","description":"Indicates the date a household's sixth vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"241e6333-c5b3-4398-9b6a-144303310298","name":"vehicle_6_fuel_type_code","literate":"Vehicle 6 fuel type code","description":"Indicates the fuel type of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"3f84b932-c0d1-49d9-858e-02bad882d1b5","name":"vehicle_6_last_seen_date","literate":"Vehicle 6 last seen date","description":"Indicates the date a household's sixth vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"bac48891-7445-4ffd-b119-c6e05e8ec6c9","name":"vehicle_6_make","literate":"Vehicle 6 make","description":"Indicates the make of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"92cdebb0-1db9-4959-91e7-98596d2b0ef0","name":"vehicle_6_manufacturer_category","literate":"Vehicle 6 manufacturer category","description":"Indicates the manufacturer category of a household's sixth vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"2679a26a-6466-4f96-ad3c-67eee55d9b18","name":"vehicle_6_mileage","literate":"Vehicle 6 mileage","description":"Indicates the mileage range of a household's sixth vehicle.","category":"fig/vehicles"},{"id":"9d11c00a-cca1-4a5e-a0c3-c4bbc2cd6b60","name":"vehicle_6_model","literate":"Vehicle 6 model","description":"Indicates the model of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"4b7287d2-7297-4f17-9676-731a27e71111","name":"vehicle_6_model_year","literate":"Vehicle 6 model year","description":"Indicates the model year of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"e90b4172-2eb3-4595-87fc-1d0262c48cbb","name":"vehicle_6_service_person","literate":"Vehicle 6 service person","description":"Indicates which household member brought a household's sixth vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"4643dc84-416a-4c37-99ed-ee6ba6e9715e","name":"vehicle_6_style","literate":"Vehicle 6 style","description":"Indicates the style of a household's sixth vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"7cab4598-6589-44a0-9215-f99828c7064b","name":"vehicle_accessory_purchaser_likelihood","literate":"Vehicle accessory purchaser likelihood","description":"Ranks an individual's likelihood to purchase vehicle accessories in the next 12 months.","category":"fig/vehicles"},{"id":"bcf778f9-2bd2-4b76-9b5e-49c188da330c","name":"vehicle_category","literate":"Vehicle category","description":"Indicates the type of vehicle owned by the individual's household, biased toward the most distinctive category when several are present (luxury > sport > vans > trucks > SUV > passenger).","category":"fig/lifestyle"},{"id":"d141633f-0b38-405c-9e3b-a5975c338172","name":"vehicle_diy_maintenance_likelihood","literate":"Vehicle diy maintenance likelihood","description":"Ranks a household's likelihood to perform all vehicle oil changes, service, and repairs in-house.","category":"fig/lifestyle"},{"id":"8506fe3d-13af-424b-888a-491a6bf0ceac","name":"vehicle_insurance_renewal_month","literate":"Vehicle insurance renewal month","description":"The calendar month (January-December) in which an individual's auto insurance policy is up for renewal. Sourced from Epsilon (column: vehicle_insurance_renewal_month) and recoded from integer 1-12 to the corresponding English month name.","category":"fig/financial"},{"id":"2be4195b-8e64-426d-9372-2acd35eb18b8","name":"vehicle_lease_likelihood","literate":"Vehicle lease likelihood","description":"Ranks an individual's likelihood to lease a vehicle.","category":"fig/lifestyle"},{"id":"a0ff8558-55d1-4f6e-9956-fe01add38cfc","name":"vehicle_performance_upgrade_likelihood","literate":"Vehicle performance upgrade likelihood","description":"Ranks an individual's likelihood to purchase vehicle performance upgrades in the next 12 months.","category":"fig/vehicles"},{"id":"272754f1-994e-4f3e-824b-ef41890ae167","name":"vehicle_purchaser_likelihood","literate":"Vehicle purchaser likelihood","description":"Ranks an individual's forward-looking likelihood of buying or leasing a new vehicle within the next 12 months. Source: Epsilon Market Trend survey (mt_vehicle_purchaser).","category":"fig/lifestyle"},{"id":"098e5d75-9ee2-4021-bad3-940c62bfe11e","name":"vehicle_sale_to_dealership_likelihood","literate":"Vehicle sale to dealership likelihood","description":"Ranks an individual's likelihood to sell a vehicle to a dealership.","category":"fig/lifestyle"},{"id":"3399686a-a283-4447-b4d4-6a5309151dbd","name":"vehicle_service_center_user_likelihood","literate":"Vehicle service center user likelihood","description":"Ranks a household's likelihood to always use chain service centers, rather than independent mechanics, for vehicle maintenance.","category":"fig/lifestyle"},{"id":"d6a7e467-23fd-49a2-b77e-ed294157ed56","name":"venmo_user_likelihood","literate":"Venmo user likelihood","description":"Ranks an individual's likelihood of using Venmo at least monthly for purchases or money transfers.","category":"fig/financial"},{"id":"3e5465ee-978c-4e25-bfcd-a2ba00c52627","name":"verizon_cell_phone_customer_likelihood","literate":"Verizon cell phone customer likelihood","description":"Ranks a household's likelihood to subscribe to Verizon Wireless service.","category":"fig/lifestyle"},{"id":"7a0d46d2-d4a5-4236-ab4f-7a52878f7a40","name":"veteran_causes_donation_interest","literate":"Veteran causes donation interest","description":"Indicates whether someone in the household has an interest in donating to veteran-related causes.","category":"fig/civic"},{"id":"f1dcefd7-3e5c-4b6c-93af-6ef0557fb684","name":"veteran_donor_likelihood","literate":"Veteran donor likelihood","description":"Ranks an individual's likelihood to donate to veteran causes, derived from household giving history.","category":"fig/civic"},{"id":"56ed9817-8464-4280-820a-729ba901365f","name":"veterinarian_influenced_pet_owner_likelihood","literate":"Veterinarian influenced pet owner likelihood","description":"Ranks an individual's likelihood to follow veterinarian recommendations for pet food, modeled based on whether the person is willing to try new pet food only if recommended by their veterinarian and if their veterinarian has a big influence on their pet food purchasing decisions.","category":"fig/lifestyle"},{"id":"73e62918-2f1f-475b-9f34-8728ca6b8f98","name":"village_id","literate":"Village id","description":"Vendor identifier for the village containing the individual's address.","category":"fig/geography"},{"id":"0c89b5b5-a8fe-4d83-b991-1bf433e18bb2","name":"violent_crime_rate","literate":"Violent crime rate","description":"Indicates violent crimes per 100,000 inhabitants in the surrounding postcode. Violent crime sums murder, rape, robbery, and aggravated assault.","category":"fig/society"},{"id":"2e65f366-bf39-43a0-beb1-93d5f8d17e17","name":"visa_amex_card_gift_card_purchaser_likelihood","literate":"Visa amex card gift card purchaser likelihood","description":"Ranks an individual's likelihood of purchasing six or more Visa or Amex gift cards in a 12-month period.","category":"fig/financial"},{"id":"ab74f452-8e00-42d0-8d6c-d848ebd2e46d","name":"visa_credit_card_user","literate":"Visa credit card user","description":"Indicates whether an individual uses a Visa credit card.","category":"fig/financial"},{"id":"9554d694-0ae4-4088-8730-40c086050020","name":"vitamin_supplement_brand_switcher_likelihood","literate":"Vitamin supplement brand switcher likelihood","description":"Ranks a household's likelihood to switch vitamin and supplement brands among regular users.","category":"fig/lifestyle"},{"id":"21d40c59-4423-4fb3-89ed-5644658350da","name":"voip_landline_customer_likelihood","literate":"Voip landline customer likelihood","description":"Ranks an individual's likelihood to have a VOIP landline, modeled based on whether the person's home phone service is a landline using the internet provided by either a VoIP-only provider or a telephone/cable provider.","category":"fig/lifestyle"},{"id":"d671069b-e8a5-4f78-b0be-e65220a8e9c2","name":"voter_likelihood","literate":"Voter likelihood","description":"Ranks an individual's likelihood to vote in the next election, modeled based on whether the individual is a registered voter and whether they usually vote in elections.","category":"fig/civic"},{"id":"e24d1a4b-1fd1-44e4-8ea9-2a035c1d649e","name":"walking_for_health_interest","literate":"Walking for health interest","description":"Indicates whether someone in the household has an interest in walking for health.","category":"fig/lifestyle"},{"id":"f0dc028c-d4ab-40e0-879c-083c678368bc","name":"walmart_enthusiast_likelihood","literate":"Walmart enthusiast likelihood","description":"Ranks an individual's likelihood to engage with Walmart through Savings Catcher membership, frequent site visits, and email subscriptions.","category":"fig/lifestyle"},{"id":"1e7e7ed7-9f7c-4f30-bd10-8a4a244bb4c5","name":"walmart_saving_catcher_users_likelihood","literate":"Walmart saving catcher users likelihood","description":"Ranks an individual's likelihood to be enrolled in Walmart's Savings Catcher program.","category":"fig/lifestyle"},{"id":"a5d0f6a1-5471-40a0-9abb-0ff374128604","name":"wearable_technology_user_likelihood","literate":"Wearable technology user likelihood","description":"Ranks an individual's likelihood to wear technological devices, modeled based on whether any household members use wearable technology devices (e.g., activity trackers, smart watches, GPS watches) for more than just exercising.","category":"fig/lifestyle"},{"id":"831dca3d-7765-43cb-ad98-f0517adf3c65","name":"weather_prepared_consumer_likelihood","literate":"Weather prepared consumer likelihood","description":"Ranks an individual's likelihood to be a weather prepared consumer, modeled based on whether the person is concerned about changing weather patterns and has taken two or more actions such as changing insurance, setting up an emergency kit, or moving homes.","category":"fig/lifestyle"},{"id":"671eb0e0-234c-4ffe-acad-ba2cdd5e7d66","name":"web_surfer_brick_mortar_purchaser_likelihood","literate":"Web surfer brick mortar purchaser likelihood","description":"Ranks an individual's likelihood to research online before making a purchase in a physical store, modeled based on whether the individual has looked at a product online and then gone to a store to buy it 6 or more times in the last 12 months.","category":"fig/lifestyle"},{"id":"4dfba19c-1bed-42f4-91a6-99abbc023384","name":"wechat_user_likelihood","literate":"Wechat user likelihood","description":"Ranks an individual's likelihood to be an active WeChat user.","category":"fig/lifestyle"},{"id":"24e631bd-f21a-4ea9-9e47-a79321668582","name":"wedding_shopper_likelihood","literate":"Wedding shopper likelihood","description":"Ranks an individual's likelihood to shop for weddings, modeled based on whether the household has bought any wedding gifts in the last six months.","category":"fig/lifestyle"},{"id":"cfff2beb-4604-4713-9651-56a3d97b0f55","name":"weekly_online_banker_likelihood","literate":"Weekly online banker likelihood","description":"Ranks an individual's likelihood of using online banking services from their primary bank or credit union at least once per week.","category":"fig/financial"},{"id":"500ebe37-0998-4934-9ff0-e1ae378fa298","name":"wellness_focused_engagement_intensity","literate":"Wellness focused engagement intensity","description":"Cross-tab of an individual's wellness-product spending quintile and most recent purchase recency band (0-6 months through 25+ months).","category":"fig/engagement"},{"id":"69c59d0c-e088-438b-b521-4976360bbeea","name":"wellness_households_health_likelihood","literate":"Wellness households health likelihood","description":"Ranks an individual's likelihood to be interested in health, fitness, or wellness, modeled based on whether the person is very interested in health or fitness, plans their diet to include whole grains and organic foods, avoids processed foods, buys natural products regularly, exercises four or more times per week, and has a gym membership.","category":"fig/lifestyle"},{"id":"a47e97d3-b525-4742-8623-ffcb7d4aad9a","name":"wfh_seeker_likelihood","literate":"Wfh seeker likelihood","description":"Ranks an individual's likelihood to be a working from home seeker, modeled based on whether the person would request a working from home setup if they had the choice.","category":"fig/lifestyle"},{"id":"e308f976-ccef-4dda-ba77-fe37b476c3e7","name":"what_s_on_sale_shopper_likelihood","literate":"What’s on sale shopper likelihood","description":"Ranks a household's likelihood to plan purchases around sale prices and avoid buying at full price.","category":"fig/lifestyle"},{"id":"8018f9bc-7745-4ac2-b174-bb4ead0566c9","name":"white_wine_enthusiast_likelihood","literate":"White wine enthusiast likelihood","description":"Ranks a household's likelihood to drink white wine at least twice a week, in preference to red wine.","category":"fig/lifestyle"},{"id":"863b6132-22ec-4ef8-b174-bc6b82f0fb19","name":"whole_life_insurance_likelihood","literate":"Whole life insurance likelihood","description":"Ranks an individual's likelihood of holding a whole life insurance policy.","category":"fig/financial"},{"id":"7943e379-967c-4d16-ad32-5a07a4c87d09","name":"wildlife_or_environmental_donation_interest","literate":"Wildlife or environmental donation interest","description":"Indicates whether someone in the household has an interest in donating to wildlife or environmental causes.","category":"fig/civic"},{"id":"bea83b9e-8446-47fb-9884-3ff14a03bd69","name":"wine_enthusiast_likelihood","literate":"Wine enthusiast likelihood","description":"Ranks an individual's likelihood of being a regular wine drinker, covering both red wine and white wine consumption.","category":"fig/lifestyle"},{"id":"84bc138d-1b0c-4112-acb4-34c97a35d931","name":"wine_interest","literate":"Wine interest","description":"Indicates whether someone in the household has an interest in wine.","category":"fig/lifestyle"},{"id":"efac1eff-2ecc-4f67-b366-b05410593617","name":"winter_purchasing_concentration_quintile","literate":"Winter purchasing concentration quintile","description":"Ranks an individual into five tiers based on purchasing concentration during the winter months of December, January, and February.","category":"fig/lifestyle"},{"id":"7caced39-559d-4fb5-8f94-36d8a294b9ee","name":"wired_line_video_connector_likelihood","literate":"Wired line video connector likelihood","description":"Ranks a household's likelihood to subscribe to fiber-optic TV service such as FiOS or U-verse.","category":"fig/lifestyle"},{"id":"5c20e212-191c-4fe3-91d1-955fbea261ba","name":"women_s_beauty_product_purchaser_likelihood","literate":"Women’s beauty product purchaser likelihood","description":"Ranks an individual's likelihood to show purchasing interest in women's beauty product categories, specifically cosmetics and fragrances.","category":"fig/lifestyle"},{"id":"87b50afa-83a8-4402-ae29-dc5d5aa6b019","name":"women_s_cosmetics_purchaser_likelihood","literate":"Women’s cosmetics purchaser likelihood","description":"Ranks a household's likelihood to make three or more women's cosmetics purchases totaling over $250 per year.","category":"fig/lifestyle"},{"id":"2a28b5b9-cb0c-45ec-81d2-91fab1467ac9","name":"women_s_fragrance_purchaser_likelihood","literate":"Women’s fragrance purchaser likelihood","description":"Ranks a household's likelihood to make three or more women's fragrance purchases totaling at least $100 per year.","category":"fig/lifestyle"},{"id":"fc363b6b-cbc0-4920-9484-398ab0f68c5f","name":"womens_plus_size_apparel_customer_likelihood","literate":"Womens plus size apparel customer likelihood","description":"Ranks a household's likelihood to have purchased women's plus-size apparel via catalog or mail order in the last six months.","category":"fig/lifestyle"},{"id":"7a23f4a8-b367-4ac8-916e-5d3576eaa389","name":"woodworking_interest","literate":"Woodworking interest","description":"Indicates whether someone in the household has an interest in woodworking.","category":"fig/lifestyle"},{"id":"9ac678db-114b-471b-aca4-abe6b8f98e25","name":"woody_fragrance_notes_enthusiast_likelihood","literate":"Woody fragrance notes enthusiast likelihood","description":"Ranks an individual's likelihood to purchase fragrances with woody notes, modeled based on whether the household is very likely to purchase woody (e.g. outdoorsy, earthy) types of fragrances.","category":"fig/lifestyle"},{"id":"12233e91-7718-462e-a29c-a06ea48c5296","name":"world_news_books_interest","literate":"World news books interest","description":"Indicates whether someone in the household has an interest in world news books.","category":"fig/lifestyle"},{"id":"5696b0fe-faaf-4633-a2c7-c526db8a7bd3","name":"world_relief_donation_interest","literate":"World relief donation interest","description":"Indicates whether someone in the household has an interest in donating to world relief causes.","category":"fig/civic"},{"id":"71ede69c-69a9-4468-86d0-7abdc7412adb","name":"x_interest","literate":"X interest","description":"Indicates whether someone in the household has an interest in using X (formerly Twitter).","category":"fig/lifestyle"},{"id":"5b2621d2-4844-4347-ab15-2631ed2b8fdd","name":"yoga_pilates_enthusiast_likelihood","literate":"Yoga pilates enthusiast likelihood","description":"Ranks an individual's likelihood to participate in yoga or pilates, modeled based on whether any household members participate in yoga or pilates every few days or more often.","category":"fig/lifestyle"},{"id":"cd69341c-6bef-4b73-9f48-6d3cf0145d19","name":"yoga_pilates_interest","literate":"Yoga pilates interest","description":"Indicates whether someone in the household has an interest in yoga and pilates.","category":"fig/lifestyle"},{"id":"c2c12f34-b006-4f57-8a33-d80d5b3167bb","name":"yogurt_brand_switcher_likelihood","literate":"Yogurt brand switcher likelihood","description":"Ranks a household's likelihood to switch yogurt brands among weekly yogurt consumers.","category":"fig/lifestyle"},{"id":"430957ba-c543-420d-8c10-2ba53fbdb46c","name":"zcta_id","literate":"Zcta id","description":"Census Bureau ZIP Code Tabulation Area (ZCTA) code for the individual's mailing address.","category":"fig/geography"},{"id":"87ec62c1-65a4-4bd1-8b12-91dcfa420f7f","name":"zoo_aquarium_member_likelihood","literate":"Zoo aquarium member likelihood","description":"Ranks a household's likelihood to hold an active zoo or aquarium membership.","category":"fig/lifestyle"}]