[{"id":"6dcecce8-ef58-4790-8f14-9459f8f24953","name":"census_tract_block_group_2020_code","literate":"2020 census tract block group code","description":"Indicates the completeness level of the 2020 Census count for a geographic area.","category":"fig/geography"},{"id":"aff9b644-5f4e-4191-ae86-5e0eb4be94af","name":"aca_health_insurance_purchaser_likelihood","literate":"Aca health insurance purchaser likelihood","description":"Ranks an individual's likelihood to have purchased health insurance through the Affordable Care Act, modeled based on whether the household purchase health insurance through the Affordable Care Act.","category":"fig/financial"},{"id":"cf797fa6-2766-4b2b-98b8-62d31579826b","name":"active_credit_tradeline_count","literate":"Active credit tradeline count","description":"Counts the number of an individual's active credit tradelines.","category":"fig/financial"},{"id":"5a21eb85-fa9c-4680-a75b-1833b2e195b8","name":"active_military_donation_interest","literate":"Active military donation interest","description":"Indicates whether someone in the household has an interest in donating to active military causes.","category":"fig/civic"},{"id":"8d8c608c-ae2f-4864-aa98-ff1ef0b4caeb","name":"address_2_unit_designation","literate":"Address 2 unit designation","description":"Indicates the designation for a secondary address unit, such as Apartment or Suite.","category":"fig/property"},{"id":"d146ed6f-7cb4-403b-b690-ff79ffebb0d9","name":"adult_18_to_24_gender_presence","literate":"Adult 18 to 24 gender presence","description":"Indicates the presence and gender of adults aged 18-24 in a household.","category":"fig/demography"},{"id":"8e61fdff-395f-49ef-a858-dc3f504b1f66","name":"adult_25_to_34_gender_presence","literate":"Adult 25 to 34 gender presence","description":"Indicates the presence and gender of adults aged 18 to 24 in a household.","category":"fig/demography"},{"id":"b6426a38-8c10-4414-a86c-d303a780c962","name":"adult_35_to_44_gender_presence","literate":"Adult 35 to 44 gender presence","description":"Indicates the presence and gender of adults aged 35 to 44 in a household.","category":"fig/demography"},{"id":"ab0a3a3f-6655-468a-b852-10e7e6cb92b9","name":"adult_45_to_54_gender_presence","literate":"Adult 45 to 54 gender presence","description":"Indicates the presence and gender of adults aged 45 to 54 in a household.","category":"fig/demography"},{"id":"fbca830f-b95f-4fe5-8bfc-4960e3b6f948","name":"adult_55_to_64_gender_presence","literate":"Adult 55 to 64 gender presence","description":"Indicates the presence and gender of adults aged 18 to 24 in a household.","category":"fig/demography"},{"id":"28eda99b-97d9-447f-b6ec-738a42292624","name":"adult_65_to_74_gender_presence","literate":"Adult 65 to 74 gender presence","description":"Indicates the presence and gender of adults aged 65 to 74 in a household.","category":"fig/demography"},{"id":"94a1533b-5621-4c72-a108-203483b9eda4","name":"adults_in_household_count","literate":"Adults in household count","description":"Counts the number of adults in an individual's household.","category":"fig/demography"},{"id":"d258a862-2858-488d-8234-b4d9803a0a3d","name":"age","literate":"Age","description":"Measures an individual's exact age in years, ranging from 0 to 120.","category":"fig/demography"},{"id":"48dbca58-62ea-44d9-b1b4-6b4450cff9c1","name":"agent_sold_magazine_spending_quintile","literate":"Agent sold magazine spending quintile","description":"Ranks individuals into five tiers based on spending on agent-sold magazine subscriptions covering outdoor hobbies, fashion, investments, DIY, travel, and home and garden.","category":"fig/lifestyle"},{"id":"26c66403-6ec1-4ba6-a3ba-c89437fd0bf4","name":"agent_sold_magazine_subscription_recency","literate":"Agent sold magazine subscription recency","description":"Indicates how recently an individual subscribed to agent-sold magazines covering outdoor hobbies, fashion, investments, DIY, travel, and home and garden.","category":"fig/lifestyle"},{"id":"e9d7c261-e443-484b-bd2a-d8d23050e476","name":"air_conditioning_system_type","literate":"Air conditioning system type","description":"Indicates the type of air conditioning system used to cool the property.","category":"fig/property"},{"id":"ab943f5b-c4c2-4891-b45e-5d98a847bf9b","name":"air_freshener_brand_switcher_likelihood","literate":"Air freshener brand switcher likelihood","description":"Ranks an individual's likelihood to switch air freshener brands, modeled based on whether the household regularly use air fresheners, and usually purchase different brands, and is very willing to try different brands.","category":"fig/lifestyle"},{"id":"5f3add7f-66b3-4a99-8f8c-3ce5c565f850","name":"airbnb_vrbo_hoster_likelihood","literate":"Airbnb vrbo hoster likelihood","description":"Ranks an individual's likelihood to be an Airbnb or VRBO host, modeled based on whether the household has ever rented a place to stay with Airbnb or VRBO, and in the last two years booked a rental three or more times through Airbnb or through VRBO, or are very likely to use a site like Airbnb or VRBO to rent a place in the next 12 months.","category":"fig/lifestyle"},{"id":"039ae918-3cac-4f8e-ac28-8305ffe80e0c","name":"airbnb_vrbo_user_likelihood","literate":"Airbnb vrbo user likelihood","description":"Ranks an individual's likelihood to use Airbnb or VRBO, modeled based on whether the household has ever rented a place to stay with Airbnb or VRBO, and in the last two years booked a rental three or more times through Airbnb or through VRBO, or are very likely to use a site like Airbnb or VRBO to rent a place in the next 12 months.","category":"fig/lifestyle"},{"id":"595f30fc-30a8-49f1-97ec-9e89f182d206","name":"airfare_direct_purchaser_likelihood","literate":"Airfare direct purchaser likelihood","description":"Ranks an individual's likelihood to purchase airfare directly, modeled based on whether the individual is extremely likely to book through the airline directly, either online or by phone, when booking a flight only or a flight and hotel.","category":"fig/lifestyle"},{"id":"ece47f2d-dd4e-4b79-a47e-b09865797672","name":"airline_agent_help_seeker_likelihood","literate":"Airline agent help seeker likelihood","description":"Ranks an individual's likelihood to seek airline agent help, modeled based on whether the individual is extremely likely to get help or advice from the airline by phoning and speaking to an agent, when booking a flight only or a flight and hotel.","category":"fig/lifestyle"},{"id":"95853314-0e83-4f05-98b7-15125470686d","name":"airline_online_help_seeker_likelihood","literate":"Airline online help seeker likelihood","description":"Ranks an individual's likelihood to seek airline help online, modeled based on whether the individual is extremely likely to get help or advice from the airline using the ‚Äòhelp‚Äô or ‚Äòlive chat‚Äô feature, when booking a flight only or a flight and hotel.","category":"fig/lifestyle"},{"id":"90c2ad8f-6ecd-414e-b75c-5f261fafca72","name":"airline_upgrader_likelihood","literate":"Airline upgrader likelihood","description":"Ranks an individual's likelihood to be willing to pay slightly more for an airline coach seat with more leg room at check-in, modeled based on whether any household member takes at least one trip per year and would be willing to pay $25 or more for an airline coach seat with more legroom.","category":"fig/lifestyle"},{"id":"2f239867-9ac8-4172-a936-28cc47823ab2","name":"alaska_cruise_travel_likelihood","literate":"Alaska cruise travel likelihood","description":"Ranks an individual's likelihood to travel to cruise to Alaska, modeled based on whether the household members have taken an Alaskan cruise, or are likely to take an Alaskan cruise in the next two years.","category":"fig/lifestyle"},{"id":"6b02935c-ee06-42e8-8e40-54dd4ee92651","name":"alcohol_beverage_switcher_likelihood","literate":"Alcohol beverage switcher likelihood","description":"Ranks an individual's likelihood to switch alcohol beverage brands, modeled based on whether household members usually buy different types of alcohol (wine, beer, hard liquor, hard seltzers, hard ciders and other types of alcoholic beverages), and are very willing to try different types.","category":"fig/lifestyle"},{"id":"a929f267-e3c2-44ff-8f66-8ea9b33442b2","name":"alcohol_delivery_likelihood","literate":"Alcohol delivery likelihood","description":"Ranks an individual's likelihood to receive alcohol deliveries, modeled based on whether the individual or anyone in the household has ever used a delivery service for alcoholic beverages, and use alcohol delivery service at least once per year.","category":"fig/lifestyle"},{"id":"5d13cc9e-1d52-4306-95b2-379e7be41037","name":"all_cause_donation_quintile","literate":"All cause donation quintile","description":"Ranks an individual into five tiers based on a household's relative donation amount to charitable causes supporting well-being and basic needs.","category":"fig/civic"},{"id":"0f87f9c5-cca5-4b7f-a701-28f5e71fcb85","name":"all_cause_donation_recency","literate":"All cause donation recency","description":"Indicates how recently an individual's household has donated to charitable causes supporting all types of causes that help others improve their well being and support the basic needs in life.","category":"fig/civic"},{"id":"dc9dbc5d-fdf0-4a86-acdd-02d85c2757e1","name":"all_cause_donor_engagement_intensity","literate":"All cause donor engagement intensity","description":"Indicates an individual's broad cause donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active broad cause donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant broad cause donor minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"745350ef-cda3-485b-afc8-1397a6954cf0","name":"alternative_energy_consumer_likelihood","literate":"Alternative energy consumer likelihood","description":"Ranks an individual's likelihood to use alternative energy, modeled based on whether the individual use alternative energy to heat the home or for the individual's hot water, or are the individual very likely or somewhat likely to consider using alternative energy sources in the next 12 months.","category":"fig/lifestyle"},{"id":"af57af84-62f2-450e-9740-1dce5d56f87d","name":"amazon_non_prime_consumer_likelihood","literate":"Amazon non prime consumer likelihood","description":"Ranks an individual's likelihood to have purchased from Amazon without being an Amazon Prime member, modeled based on whether any household member ordered four or more times from Amazon in the last 12 months without having an Amazon Prime membership.","category":"fig/lifestyle"},{"id":"9ad7e0da-3d58-478d-b557-7a8a01b3884b","name":"amazon_prime_customer_likelihood","literate":"Amazon prime customer likelihood","description":"Ranks an individual's likelihood of being an Amazon Prime customer, modeled based on whether the individual is an Amazon Prime member that has purchased on Amazon 6+ times in the last 12 months.","category":"fig/lifestyle"},{"id":"b77a1183-516e-4804-9b66-856a4ee77445","name":"american_diner_enthusiast_likelihood","literate":"American diner enthusiast likelihood","description":"Ranks an individual's likelihood to be an American diner enthusiast, modeled based on whether the household always selects American food and purchases it four or more times per month.","category":"fig/lifestyle"},{"id":"ac87d58f-c046-4889-8472-28261784dfe1","name":"american_express_credit_cardholder","literate":"American express credit cardholder","description":"Indicates whether an individual uses an American Express credit card.","category":"fig/financial"},{"id":"983fe354-d2b7-4af2-b6a9-f7d4b742780e","name":"american_made_motorcycle_ownership_likelihood","literate":"American made motorcycle ownership likelihood","description":"Ranks an individual's likelihood to own an American-made motorcycle.","category":"fig/lifestyle"},{"id":"0b405c8d-dd26-46eb-8177-f959905ff34b","name":"amusement_park_attendees_likelihood","literate":"Amusement park attendees likelihood","description":"Ranks an individual's likelihood to attend amusement parks, modeled based on whether the person or their household members visited a theme, amusement, water park, or family resort in the last year and are likely to visit again soon after opening.","category":"fig/lifestyle"},{"id":"431bee41-d7c0-4b3f-8eee-d945922f7ee1","name":"android_smart_phone_owner_likelihood","literate":"Android smart phone owner likelihood","description":"Ranks an individual's likelihood to own an Android smartphone, modeled based on whether the person or household members have an LG, Motorola, Samsung, or other Android smartphone brand.","category":"fig/lifestyle"},{"id":"7f4ef36c-4842-4db4-b16f-b8a6e79e4929","name":"animal_lover_engagement_intensity","literate":"Animal lover engagement intensity","description":"Indicates an individual's animal lover engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active animal lover champion (top 20% spending with most recent activity in past 0-6 months) to Dormant animal lover minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donations from individuals concerned about the well-being of animals and wildlife.","category":"fig/engagement"},{"id":"3be023dc-efff-45ad-953e-2e0e3e6eef56","name":"animal_welfare_and_wildlife_donation_quintile","literate":"Animal welfare and wildlife donation quintile","description":"Ranks an individual into five tiers based on how much the household donates to causes supporting animal welfare and wildlife, reflecting a concern for the well-being of animals.","category":"fig/civic"},{"id":"f3075fb1-1356-435b-a5f4-8c55f286f216","name":"animal_welfare_donation_interest","literate":"Animal welfare donation interest","description":"Indicates whether someone in the household has an interest in donating to animal welfare causes.","category":"fig/civic"},{"id":"33020048-8ec3-4b97-8cbc-9726ef27a795","name":"animal_welfare_donor_likelihood","literate":"Animal welfare donor likelihood","description":"Ranks an individual's likelihood to donate to animal welfare causes, modeled based on whether household members support animal welfare charitable causes.","category":"fig/civic"},{"id":"96526687-778b-405e-bb82-622b4ad724f8","name":"animal_welfare_interest_recency","literate":"Animal welfare interest recency","description":"Indicates how recently an individual has demonstrated interest in animal welfare, modeled based on households who are concerned about the well-being of animals and wildlife.","category":"fig/lifestyle"},{"id":"bfa88d25-43a5-46b5-85fe-31a3fbf4b487","name":"annuity_customer_likelihood","literate":"Annuity customer likelihood","description":"Ranks an individual's likelihood to buy annuities, modeled based on whether the person or a household member obtained a fixed or variable annuity in the last two years or plans to get one in the next 12 months.","category":"fig/financial"},{"id":"b95f0e63-a8e7-470b-a6a6-cef8344b5e4c","name":"app_user_likelihood","literate":"App user likelihood","description":"Ranks an individual's likelihood to use apps, modeled based on whether the individual or other household members use 11 or more apps daily.","category":"fig/lifestyle"},{"id":"50c2b010-3581-41b9-b2f7-d27983e775f8","name":"apparel_return_policy_buyer_likelihood","literate":"Apparel return policy buyer likelihood","description":"Ranks an individual's likelihood to purchase apparel based on return policies, modeled based on whether the individual has used clothing and/or shoe stores that offer return programs to help reduce environmental impacts of purchases, and is it very important that they have these policies, and are the individual more likely to shop at a store that offers a return program for recycling, re-selling, or re-purposing clothing or shoes.","category":"fig/lifestyle"},{"id":"64c9e457-7645-4310-b19a-d2c86f711d87","name":"apple_pay_user_likelihood","literate":"Apple pay user likelihood","description":"Ranks an individual's likelihood to be an Apple Pay individuals, modeled based on whether the household use Apple Pay monthly or more often to pay for purchases or to transfer money.","category":"fig/financial"},{"id":"8b7256d2-d491-43f8-8ab7-39ac1efbd18d","name":"apple_smart_phone_owner_likelihood","literate":"Apple smart phone owner likelihood","description":"Ranks an individual's likelihood to own Apple smartphones, modeled based on whether the household members have an Apple brand smartphone.","category":"fig/lifestyle"},{"id":"5074dec3-251e-401a-b5df-8fd8c322e1e3","name":"appliance_purchaser_likelihood","literate":"Appliance purchaser likelihood","description":"Ranks an individual's likelihood to upgrade appliances, modeled based on whether the household plan to buy a large home appliance in the next 12 months, and are looking to upgrade a current appliance or looking for a new type of appliance that don't currently have.","category":"fig/lifestyle"},{"id":"20dac86f-f1bf-40a6-93a5-2256f15eb850","name":"appraised_land_value","literate":"Appraised land value","description":"Indicates the appraised land values as provided by the county or local taxing or assessment authority.","category":"fig/property"},{"id":"224c0caf-3c19-4a1a-8f4d-73151e8fe137","name":"are_millennial_parents","literate":"Are millennial parents","description":"Indicates whether a household contains parents from the Millennial generation with their own children present.","category":"fig/demography"},{"id":"492cad1a-c4f9-4a81-9dbf-677951cf2195","name":"art_house_movie_enthusiast_likelihood","literate":"Art house movie enthusiast likelihood","description":"Ranks an individual's likelihood to attend art house movie theaters, modeled based on whether household members watch movies at an art house theater two or more times per year.","category":"fig/lifestyle"},{"id":"b5db5d97-8261-4998-9985-2c32fc0063a5","name":"arts_and_crafts_purchase_recency","literate":"Arts and crafts purchase recency","description":"Indicates how recently an individual purchased arts and crafts supplies such as scrapbooking, painting, needlecraft, or candle-making materials.","category":"fig/lifestyle"},{"id":"857e8cb8-036e-40f9-bca9-5526093272ce","name":"arts_and_crafts_spending_level_quintile","literate":"Arts and crafts spending level quintile","description":"Ranks an individual into five tiers based on their relative spending level on arts and crafts, such as painting, needlecrafts, and other non-decor hobby supplies.","category":"fig/lifestyle"},{"id":"4592d5a3-a65e-4baa-84fc-7663d9b7ff8b","name":"arts_and_culture_donation_interest","literate":"Arts and culture donation interest","description":"Indicates whether someone in the household has an interest in donating to arts and cultural organizations.","category":"fig/civic"},{"id":"87c7b965-c08c-4a4b-88f6-233cc362b8ff","name":"arts_crafts_engagement_intensity","literate":"Arts crafts engagement intensity","description":"Indicates an individual's arts and crafts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active arts crafts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant arts crafts minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the arts and crafts category.","category":"fig/engagement"},{"id":"cec6d4aa-05d8-45e0-9c32-0196d2421113","name":"asia_travel_likelihood","literate":"Asia travel likelihood","description":"Ranks an individual's likelihood to travel to Asia, modeled based on whether the person or a household member has traveled to an Asian country in the last five years, or is definitely or very likely to in the next five years.","category":"fig/lifestyle"},{"id":"7984a24c-ebff-41c7-aaf7-4fa9cf8c4c56","name":"associated_post_office_name","literate":"Associated post office name","description":"Represents the name of the post office closest to an address.","category":"fig/geography"},{"id":"ed5764bd-13fd-4f4a-970f-c4b12d4140e1","name":"at_t_cell_phone_customer_likelihood","literate":"At t cell phone customer likelihood","description":"Ranks an individual's likelihood of being an AT&T cell phone customer.","category":"fig/lifestyle"},{"id":"4872d188-7f87-4f5d-bb80-cec5873bbf8a","name":"atv_3_wheeler_side_by_side_owner_likelihood","literate":"Atv 3 wheeler side by side owner likelihood","description":"Ranks an individual's likelihood to own an ATV, 3-wheeler, or side-by-side vehicle, modeled based on whether the household has an ATV or side-by-side vehicle.","category":"fig/lifestyle"},{"id":"271f4590-d4b5-493b-b9de-a8c4c0fb9ee3","name":"auto_insurance_agent_sold_likelihood","literate":"Auto insurance agent sold likelihood","description":"Indicates an individual's likelihood to have purchased auto insurance through an in-person sales agent within the last two years.","category":"fig/financial"},{"id":"425f3c1c-496f-4729-9c74-8ec5ca9a3908","name":"auto_insurance_call_center_sold_likelihood","literate":"Auto insurance call center sold likelihood","description":"Indicates an individual's likelihood to have purchased auto insurance through a call center, by working with a sales agent over the phone within the last two years.","category":"fig/financial"},{"id":"db5bf600-d7d9-4072-bbaa-5e10edb89e05","name":"auto_insurance_channel_count","literate":"Auto insurance channel count","description":"Counts the number of auto insurance purchasing channels an individual is likely to use, covering agent-sold, call center, and self-serve online channels.","category":"fig/financial"},{"id":"abeb641c-6fc2-4824-9a18-4979046083c8","name":"auto_insurance_likelihood","literate":"Auto insurance likelihood","description":"Ranks an individual's likelihood to purchase auto insurance through any channel, including agent-sold policies, call center purchases, and self-serve online purchases.","category":"fig/financial"},{"id":"afc21c1d-7983-478d-b4a3-2ad26a579262","name":"auto_insurance_loyalty_telematics_customer_likelihood","literate":"Auto insurance loyalty telematics customer likelihood","description":"Ranks an individual's likelihood to purchase vehicle telematics to receive auto insurance loyalty gifts, modeled based on whether the individual is interested in an auto insurance program that uses a device in the individual's vehicle to monitor the individual's driving and gives rewards points for good driving behavior.","category":"fig/financial"},{"id":"ae3f9fd3-307c-415a-9c87-b19e466d2922","name":"auto_insurance_self_serve_online_buyer_likelihood","literate":"Auto insurance self serve online buyer likelihood","description":"Indicates an individual's likelihood to have purchased auto insurance online without the help of an agent within the last two years.","category":"fig/financial"},{"id":"6358be73-55be-4361-b013-b4a527fdf86f","name":"auto_insurance_telematics_customer_likelihood","literate":"Auto insurance telematics customer likelihood","description":"Ranks an individual's likelihood to use telematics devices in their vehicle to earn auto insurance premium discounts or loyalty rewards for good driving behavior.","category":"fig/financial"},{"id":"36d4cc16-8d3a-4c65-a680-203005ae50fb","name":"auto_insurance_telematics_discount_likelihood","literate":"Auto insurance telematics discount likelihood","description":"Ranks an individual's likelihood to use telematics for auto insurance discounts, modeled based on whether the individual is interested in an auto insurance program that uses a device to monitor driving behavior.","category":"fig/financial"},{"id":"6edb3abb-48f3-42a6-bf60-e7986b2872cd","name":"auto_loan_purchaser_likelihood","literate":"Auto loan purchaser likelihood","description":"Ranks an individual's likelihood to require an auto loan in the next 12 months, modeled based on whether the individual plan to get a loan or financing option on a vehicle in the next 12 months.","category":"fig/financial"},{"id":"ff627e6f-4558-4026-9da2-f8bb597426ce","name":"auto_parts_store_purchase_likelihood","literate":"Auto parts store purchase likelihood","description":"Ranks an individual's likelihood to purchase from an auto parts store.","category":"fig/lifestyle"},{"id":"e90bbc2e-5c38-48b0-a0b0-978fe1e15780","name":"automotive_work_interest","literate":"Automotive work interest","description":"Indicates whether someone in the household has an interest in automotive work.","category":"fig/lifestyle"},{"id":"20ff750f-1c9d-415e-95fe-9de1d1e4369c","name":"autonomous_vehicle_purchase_likelihood","literate":"Autonomous vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy an autonomous vehicle.","category":"fig/lifestyle"},{"id":"734c6a79-74ff-4734-be4e-76c59b82d05c","name":"available_home_equity_amount","literate":"Available home equity amount","description":"Measures the current market value of the individual's home(s) minus any outstanding mortgage balance(s) or lien(s).","category":"fig/financial"},{"id":"b77441d8-f081-459d-b94d-9eb5d54275ab","name":"average_lifetime_purchase_value_quintile","literate":"Average lifetime purchase value quintile","description":"Ranks an individual into five tiers based on average spending per 12-month period across all captured purchase channels and categories (excludes mortgages, rent, and loan payments).","category":"fig/lifestyle"},{"id":"64d791bb-1965-475d-a1d5-7de2b51a2287","name":"avid_book_reader_likelihood","literate":"Avid book reader likelihood","description":"Ranks an individual's likelihood to read three or more books per month, modeled based on whether the household read three or more books in a month.","category":"fig/lifestyle"},{"id":"2e86f267-a150-4f58-9e67-097e49b54469","name":"avid_gardener_engagement_intensity","literate":"Avid gardener engagement intensity","description":"Indicates an individual's avid gardener engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid gardener champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid gardener minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households that enjoy maintaining yards and tending elaborate garden beds for perennials, vegetables, fruits, bulbs, and annuals.","category":"fig/engagement"},{"id":"abbd6af8-064d-4771-ba8a-f47c7c45612e","name":"avid_magazine_subscriber_engagement_intensity","literate":"Avid magazine subscriber engagement intensity","description":"Indicates an individual's avid magazine subscriber engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid magazine subscriber champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid magazine subscriber minimal (bottom 20% spending with oldest activity over 25 months ago). Covers avid subscribers to a wide variety of agent-sold magazines spanning outdoor hobbies, fashion, investments, DIY, travel, and home and garden.","category":"fig/engagement"},{"id":"35cbe8ee-dc27-4826-aa12-4eab3cb4cd1b","name":"avid_magazine_subscriber_likelihood","literate":"Avid magazine subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to read three or more magazines per month, modeled based on whether the household read three or more magazines in a month.","category":"fig/lifestyle"},{"id":"0b6dc25c-a6b9-4428-be17-9af8cd1d2578","name":"b2b_business_marketing_engagement_intensity","literate":"B2b business marketing engagement intensity","description":"Indicates an individual's B2B business marketing engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active b2b business marketing champion (top 20% spending with most recent activity in past 0-6 months) to Dormant b2b business marketing minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the B2B business marketing category.","category":"fig/engagement"},{"id":"fc43a34b-210c-4406-9152-cd993656202c","name":"b2b_corporate_gifts_quintile","literate":"B2b corporate gifts quintile","description":"Ranks individuals into five tiers based on spending on B2B office and corporate gifts, such as logoed merchandise, client gifts, or corporate spiffs.","category":"fig/lifestyle"},{"id":"b3d05033-348f-4b40-bfc2-33270a7a993c","name":"b2b_maintenance_repair_operations_spending_quintile","literate":"B2b maintenance repair operations spending quintile","description":"Ranks an individual into five tiers based on spending on B2B maintenance, repair, and operations supplies such as janitorial products, replacement parts, and business forms.","category":"fig/lifestyle"},{"id":"5cdc6dad-1d8c-404f-8841-33b2c49a869f","name":"b2b_marketing_spending_quintile","literate":"B2b marketing spending quintile","description":"Ranks an individual into five tiers based on association with business-to-business marketing purchases.","category":"fig/lifestyle"},{"id":"27730cd6-b2df-45aa-b604-14269d728526","name":"b2b_mro_engagement_intensity","literate":"B2b mro engagement intensity","description":"Indicates an individual's B2B maintenance, repair, and operations (MRO) engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active b2b mro champion (top 20% spending with most recent activity in past 0-6 months) to Dormant b2b mro minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the B2B MRO category.","category":"fig/engagement"},{"id":"68a6cfcf-bfd5-4c6a-9e68-ac24ddd8e8e6","name":"b2b_office_and_corporate_gifts_engagement_intensity","literate":"B2b office and corporate gifts engagement intensity","description":"Indicates an individual's B2B office and corporate gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active b2b office and corporate gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant b2b office and corporate gifts minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the B2B office and corporate gifts category.","category":"fig/engagement"},{"id":"7bb172d7-0d72-4014-a63e-de114a854558","name":"b2b_office_corporate_gifts_purchase_recency","literate":"B2b office corporate gifts purchase recency","description":"Indicates how recently an individual purchased B2B office and corporate gifts, such as logoed merchandise, client gifts, or corporate spiffs.","category":"fig/lifestyle"},{"id":"07fe2059-29fa-4840-a169-656f8736c853","name":"b2b_training_and_publications_engagement_intensity","literate":"B2b training and publications engagement intensity","description":"Indicates an individual's B2B training and publications engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active b2b training and publications champion (top 20% spending with most recent activity in past 0-6 months) to Dormant b2b training and publications minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the B2B training and publications category.","category":"fig/engagement"},{"id":"ec6164d3-e090-4e23-a6de-23d929d623b3","name":"b2b_training_and_publications_purchase_recency","literate":"B2b training and publications purchase recency","description":"Indicates how recently an individual purchased B2B training materials and publications such as safety training posters and business reference materials.","category":"fig/lifestyle"},{"id":"947c9673-7231-45ad-8f49-c9fcb768845b","name":"b2b_training_publications_spending_quintile","literate":"B2b training publications spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the B2B Training and Publications category. These are corporate gifts and spiffs such as corporate logo’d merchandise given to employees but bought by the corporation.","category":"fig/lifestyle"},{"id":"8aa419d7-0166-4e07-9cd4-659062726f91","name":"baby_formula_purchaser_likelihood","literate":"Baby formula purchaser likelihood","description":"Ranks an individual's likelihood to purchase baby formula, modeled based on whether the household purchase baby formula, or plan to purchase within the next 12 months.","category":"fig/lifestyle"},{"id":"83d1b1e7-440a-4cd5-ad31-341e8493fb99","name":"baby_supplies_shopper_likelihood","literate":"Baby supplies shopper likelihood","description":"Ranks an individual's likelihood to shop for baby supplies, modeled based on whether the household has bought at least one of baby diapers, baby wipes, baby bottles, baby toys, baby bedding, baby car seat or stroller, baby clothing, other baby products, for the home or as a gift in the last six months.","category":"fig/lifestyle"},{"id":"f375731b-abb9-462a-9d98-0d02c474e5d2","name":"baking_interest","literate":"Baking interest","description":"Indicates whether someone in the household has an interest in baking.","category":"fig/lifestyle"},{"id":"6f0e3ab4-9f68-43e2-a6de-5b703272edb0","name":"bankcard_issue_date","literate":"Bankcard issue date","description":"Indicates the date a bank-issued card (credit or debit) was most recently issued to an individual.","category":"fig/financial"},{"id":"9cf599d2-4049-44d7-b52b-330aba15d629","name":"bar_and_lounge_food_enthusiast_likelihood","literate":"Bar and lounge food enthusiast likelihood","description":"Ranks an individual's likelihood to frequent bars, clubs, or lounges, modeled based on whether household members purchase food from bars, clubs, or lounges four or more times per month.","category":"fig/lifestyle"},{"id":"59dacbf7-adfd-46ac-90b7-3df6dbc41a2f","name":"bargain_hotel_shopper_likelihood","literate":"Bargain hotel shopper likelihood","description":"Ranks an individual's likelihood to shop for hotels based on price concessions, modeled based on whether the individual travel at least one day per year for personal reasons and is price very important to the individual when purchasing a hotel stay.","category":"fig/lifestyle"},{"id":"a7a8b71e-3cf3-4dc8-ac22-c648182d578e","name":"bargain_shopper_likelihood","literate":"Bargain shopper likelihood","description":"Ranks an individual's likelihood to shop on sale or use coupons, modeled based on whether the individual usually put in effort to find and take advantage of the best deals possible and regularly perform numerous activities to get good deals (e.g., look for sale before buying, look online for coupons, line up for store sales, wait for product to go on sale).","category":"fig/lifestyle"},{"id":"a907b1c8-1fbd-4c23-844c-bdda255f4ee5","name":"baseball_enthusiast_likelihood","literate":"Baseball enthusiast likelihood","description":"Ranks an individual's likelihood to plan to watch baseball for entertainment, modeled based on whether the household watch baseball at least every few weeks.","category":"fig/lifestyle"},{"id":"632926ce-2474-46b7-b6da-dc76886dfe04","name":"basic_needs_charitable_donation_quintile","literate":"Basic needs charitable donation quintile","description":"Ranks an individual's donation amount to charities providing basic needs such as food, shelter, clothing, and healthcare relative to other donors.","category":"fig/civic"},{"id":"7c5e57a0-f5eb-4efa-bc64-9cec041109c9","name":"basic_needs_donations_recency","literate":"Basic needs donations recency","description":"Indicates how recently an individual has donated to organizations providing food, shelter, clothing, and healthcare for communities locally and abroad.","category":"fig/civic"},{"id":"969e0b39-1890-4aa3-89bf-14896e8f5ec7","name":"basic_needs_donor_engagement_intensity","literate":"Basic needs donor engagement intensity","description":"Indicates an individual's basic needs donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active basic needs donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant basic needs donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors who support charities that help provide basic needs such as food, shelter, clothing, and healthcare in local communities and abroad.","category":"fig/engagement"},{"id":"72fee25f-24f7-41bc-9c6f-2944def79956","name":"basketball_enthusiast_likelihood","literate":"Basketball enthusiast likelihood","description":"Ranks an individual's likelihood to plan to watch football for entertainment, modeled based on whether the household watch basketball every few weeks.","category":"fig/lifestyle"},{"id":"7dd90425-4453-4927-bf7e-f20e2fd410d8","name":"bathroom_fixture_count","literate":"Bathroom fixture count","description":"Counts the total number of bathroom fixtures within the property.","category":"fig/property"},{"id":"b41698f3-70c2-47d6-a38e-ec31adee60a8","name":"baths","literate":"Baths","description":"Counts the total number of full and partial bathrooms for the property.","category":"fig/property"},{"id":"2281ca37-7e69-42f0-9414-851cec2732fd","name":"beauty_and_spa_engagement_intensity","literate":"Beauty and spa engagement intensity","description":"Indicates an individual's beauty and spa engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active beauty and spa champion (top 20% spending with most recent activity in past 0-6 months) to Dormant beauty and spa minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the beauty and spa category.","category":"fig/engagement"},{"id":"6a3fe64e-e06b-4f69-b6e6-cfd3be9dc00d","name":"beauty_and_spa_purchase_recency","literate":"Beauty and spa purchase recency","description":"Indicates how recently an individual made a purchase within the Beauty and Spa category.","category":"fig/lifestyle"},{"id":"8e121cb4-d7d1-46f6-8aca-7f6a9b991902","name":"beauty_and_spa_spending_quintile","literate":"Beauty and spa spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the beauty and spa category.","category":"fig/lifestyle"},{"id":"2e281ede-a00d-4ffb-ad33-9df2f5c031f5","name":"beef_jerky_consumer_likelihood","literate":"Beef jerky consumer likelihood","description":"Ranks an individual's likelihood to consume beef jerky, modeled based on whether any household members eat beef jerky daily or every few days.","category":"fig/lifestyle"},{"id":"5555a9f9-d9a5-4262-b005-3b658e3a2d4c","name":"beer_brand_switcher_likelihood","literate":"Beer brand switcher likelihood","description":"Ranks an individual's likelihood to switch beer brands, modeled based on whether household members usually buy different brands of beer, and are very willing to try different brands of beer.","category":"fig/lifestyle"},{"id":"bd6670b2-8c89-499f-af59-6ea3fb2e5281","name":"bestselling_fiction_books_interest","literate":"Bestselling fiction books interest","description":"Indicates whether someone in the household has an interest in bestselling fiction books.","category":"fig/lifestyle"},{"id":"4fb38361-3fce-4de0-9e41-1ab69f360627","name":"beverage_spending_quintile","literate":"Beverage spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on beverages.","category":"fig/lifestyle"},{"id":"76623907-d8ce-42ed-af26-9b7a454a3fd6","name":"beverages_engagement_intensity","literate":"Beverages engagement intensity","description":"Indicates an individual's beverages engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active beverages champion (top 20% spending with most recent activity in past 0-6 months) to Dormant beverages minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the beverages category.","category":"fig/engagement"},{"id":"1c14642c-328a-4708-b471-85e0dabbaeca","name":"beverages_purchase_recency","literate":"Beverages purchase recency","description":"Indicates how recently an individual purchased an item within the Beverages category, which is primarily focused on coffees, teas, and other non-alcoholic beverages rather than alcoholic drinks.","category":"fig/lifestyle"},{"id":"87b5ea84-1b8f-46f2-911f-9db72d128c0b","name":"big_game_hunting_interest","literate":"Big game hunting interest","description":"Indicates whether someone in the household has an interest in big game hunting.","category":"fig/lifestyle"},{"id":"1feeb3f6-cc1d-45c1-bccd-ae8c0bd0aeca","name":"bird_watching_and_feeding_interest","literate":"Bird watching and feeding interest","description":"Indicates whether someone in the household has an interest in bird watching and feeding.","category":"fig/lifestyle"},{"id":"46edb758-0de6-455b-9832-4e29a580b393","name":"birth_date_of_child_1_derivation","literate":"Birth date of child 1 derivation","description":"Indicates whether the birthdate of the first child in a household was directly sourced or inferred from other household attributes.","category":"fig/demography"},{"id":"46d0acd4-af24-4cd1-81ba-dde62720c43e","name":"birth_date_of_child_2_derivation","literate":"Birth date of child 2 derivation","description":"Shows whether the Birth date of child 2 was based on data specific to this household or inferred from similar households when direct data was unavailable.","category":"fig/demography"},{"id":"2af18d30-c43d-477b-b5ba-f634bc92ca5a","name":"birth_date_of_child_3_derivation","literate":"Birth date of child 3 derivation","description":"Indicates whether the birthdate of the third child in a household was directly sourced or inferred from other household attributes.","category":"fig/demography"},{"id":"fe6d8da4-0077-424f-a3c8-162d23bdf745","name":"birth_date_of_child_4_derivation","literate":"Birth date of child 4 derivation","description":"Indicates whether the birthdate of the fourth child was directly sourced or inferred from other household attributes.","category":"fig/demography"},{"id":"1ba5c8db-2536-4981-8c6c-c8747d3a8b4e","name":"birthdate","literate":"Birthdate","description":"Indicates the birthdate of the individual.","category":"fig/demography"},{"id":"d4ae7d4e-ddb1-4b61-8175-248f498c4609","name":"birthdate_of_child_1","literate":"Birthdate of child 1","description":"Indicates the birthdate of the individual's first child.","category":"fig/demography"},{"id":"3300cc45-2bea-400c-ac39-c6d7fef173b6","name":"birthdate_of_child_2","literate":"Birthdate of child 2","description":"Indicates the birth year and month of an individual's second child.","category":"fig/demography"},{"id":"4d186c84-3ed7-46da-b07e-32dbac1e4fc1","name":"birthdate_of_child_3","literate":"Birthdate of child 3","description":"Indicates the birth year and month of an individual's third child.","category":"fig/demography"},{"id":"ddece3bb-dad8-41bf-baa2-5f812d9ecd58","name":"birthdate_of_child_4","literate":"Birthdate of child 4","description":"Indicates the birth year and month of an individual's fourth child.","category":"fig/demography"},{"id":"ac41c51d-deac-4346-91ac-40e4b95b5174","name":"birthday_day_derivation","literate":"Birthday day derivation","description":"Indicates the precision level of a person's birthday day.","category":"fig/life_event"},{"id":"d1467c14-3001-4faa-be86-d667da162430","name":"birthday_month_derivation","literate":"Birthday month derivation","description":"Indicates whether the birthday month is linked to a specific individual or generalized for a household.","category":"fig/life_event"},{"id":"f63c5b35-37cf-488e-97fc-34bb1eb96448","name":"bj_wholesale_shopper_likelihood","literate":"Bj wholesale shopper likelihood","description":"Ranks an individual's likelihood to shop at BJ's Wholesale, modeled based on whether the household shop at BJ's Wholesale at least monthly.","category":"fig/lifestyle"},{"id":"e8e8724a-3f20-4c31-8439-2a95814966a9","name":"boat_owner_likelihood","literate":"Boat owner likelihood","description":"Ranks an individual's likelihood to own a boat, modeled based on whether the household own a motor boat including a fishing boat or pontoon, sailboat, and/or rowboat.","category":"fig/lifestyle"},{"id":"0decc5c4-2cae-4229-b788-18a0be9f29e9","name":"boating_and_sailing_interest","literate":"Boating and sailing interest","description":"Indicates whether someone in the household has an interest in boating and sailing.","category":"fig/lifestyle"},{"id":"2a75c2fe-1c0d-4b3b-ac59-6c0efff298b0","name":"book_or_magazine_interest","literate":"Book or magazine interest","description":"Indicates whether someone in the household has an interest in books or magazines. Covers a wide range of topics including cooking, interior decorating, general reading, sports, medical and health, fashion, entertainment, world news, children's books, best-selling fiction, military, country lifestyle, and romance.","category":"fig/lifestyle"},{"id":"c48aba5c-ac2e-4022-a993-8624a7e381e3","name":"book_reader_likelihood","literate":"Book reader likelihood","description":"Ranks an individual's likelihood to read books, modeled based on whether the household read one or more books in a month.","category":"fig/lifestyle"},{"id":"6821d96e-d15b-4d3c-b9d6-de6987f92317","name":"books_engagement_intensity","literate":"Books engagement intensity","description":"Indicates an individual's books engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active books champion (top 20% spending with most recent activity in past 0-6 months) to Dormant books minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the books category.","category":"fig/engagement"},{"id":"eb9e8660-fde2-48dc-82e3-058a8ce45780","name":"books_purchase_recency","literate":"Books purchase recency","description":"Indicates how recently an individual purchased a book, based on the recency of purchase in the Books category.","category":"fig/lifestyle"},{"id":"0959c22b-9af0-41da-acd0-ae3dd00e105f","name":"books_spending_quintile","literate":"Books spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the Books category.","category":"fig/lifestyle"},{"id":"6bd10e19-0439-4d8b-b373-842381f9fc0f","name":"borough_id","literate":"Borough id","description":"The borough id associated with the person's household location.","category":"fig/geography"},{"id":"32268dba-9133-4e48-926f-db5dab96bd4c","name":"brand_driven_home_cleaner_likelihood","literate":"Brand driven home cleaner likelihood","description":"Ranks an individual's likelihood to be brand driven when purchasing home cleaners, modeled based on whether the person considers brand to be important when deciding what home cleaning products to buy.","category":"fig/lifestyle"},{"id":"3e03f00f-7b00-4fd1-a58f-5b88298f1480","name":"brand_loyal_consumer_likelihood","literate":"Brand loyal consumer likelihood","description":"Ranks an individual's likelihood to choose products based on brand over price, including a preference for purchasing favorite brands and unwillingness to try alternatives or buy based on sales.","category":"fig/lifestyle"},{"id":"c491a8ca-157f-44c7-8dfa-e7c95724b2bd","name":"brand_loyalists_likelihood","literate":"Brand loyalists likelihood","description":"Ranks an individual's likelihood to choose a product based on brand over price, modeled based on whether the household is likely to buy products based on brand, considers brand the most important factor, and does not plan purchases based on what is on sale.","category":"fig/lifestyle"},{"id":"e47f4e45-44b2-4f8e-a9b9-e576a08f1f0d","name":"brand_motivated_laundry_user_likelihood","literate":"Brand motivated laundry user likelihood","description":"Ranks an individual's likelihood to be brand motivated when purchasing laundry products, modeled based on whether the person considers brand to be very important when buying laundry products.","category":"fig/lifestyle"},{"id":"eca433cd-1581-452a-a0df-8698553d4b35","name":"brand_motivated_personal_care_product_user_likelihood","literate":"Brand motivated personal care product user likelihood","description":"Ranks an individual's likelihood to be brand motivated when purchasing personal care products, modeled based on whether the person considers brand to be very important when buying personal care products.","category":"fig/lifestyle"},{"id":"dacbafdf-5a29-4a14-847f-829c9aea5565","name":"branded_prescription_preference_consumer_likelihood","literate":"Branded prescription preference consumer likelihood","description":"Ranks an individual's likelihood to prefer branded prescriptions, modeled based on whether any household members use prescription medication regularly or when needed, and usually get brand name prescription medication.","category":"fig/lifestyle"},{"id":"3f7bbb83-5c38-4c05-b18f-74fc8bc56a38","name":"breakfast_dining_enthusiast_likelihood","literate":"Breakfast dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine out frequently for breakfast, modeled based on whether household members purchase breakfast from a restaurant (either for dining in, takeout or drive through) 3 or more times per week.","category":"fig/lifestyle"},{"id":"c4960dbb-e90f-4391-b53e-150e68ec529a","name":"breakfast_meat_brand_switcher_likelihood","literate":"Breakfast meat brand switcher likelihood","description":"Ranks an individual's likelihood to switch breakfast meat brands, modeled based on whether household members eat bacon or breakfast sausages at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"29b39f12-6737-4de5-a94b-3b0fd4dbc0ca","name":"budget_meal_planner_likelihood","literate":"Budget meal planner likelihood","description":"Ranks an individual's likelihood to plan their meal with budget in mind, modeled based on whether the person considers price to be very important when buying food and almost always uses recipes with a low cost per portion.","category":"fig/lifestyle"},{"id":"a33f6c9e-19d7-4783-9549-f6386602eda8","name":"buildings_on_parcel_count","literate":"Buildings on parcel count","description":"Counts the total number of buildings on the property parcel.","category":"fig/property"},{"id":"138afd0f-008e-4b80-be67-5c6edc532b4a","name":"burger_diner_likelihood","literate":"Burger diner likelihood","description":"Ranks an individual's likelihood to be a burger diner, modeled based on whether the household members purchase food from a fast-food restaurant at least once a month and always or almost always purchase a burger.","category":"fig/lifestyle"},{"id":"5dad9aac-a386-40cd-9677-8178b19fdbe7","name":"burial_insurance_purchase_interest","literate":"Burial insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing burial insurance.","category":"fig/financial"},{"id":"f7646682-944a-4d24-87a5-383f486aad5f","name":"burial_insurance_purchaser_likelihood","literate":"Burial insurance purchaser likelihood","description":"Ranks an individual's likelihood to have or plan to get burial insurance, modeled based on whether the household plan to get burial insurance in the next 12 months.","category":"fig/financial"},{"id":"52068235-d901-41e5-88be-e1f28b82d35d","name":"bus_commuter_likelihood","literate":"Bus commuter likelihood","description":"Ranks an individual's likelihood to commute by bus, modeled based on whether the person uses a bus or streetcar on a regular basis to get to work or school or to run errands.","category":"fig/lifestyle"},{"id":"c279e694-df94-45e3-ae07-5bf1e712c86c","name":"business_marketing_purchase_recency","literate":"Business marketing purchase recency","description":"Indicates how recently an individual made a purchase in the B2B Business Marketing category.","category":"fig/lifestyle"},{"id":"e87a018f-eb07-4a1d-91d3-3f785d4cd926","name":"business_travel_interest","literate":"Business travel interest","description":"Indicates whether someone in the household has an interest in business travel.","category":"fig/lifestyle"},{"id":"47c3eb42-85c1-45e5-88cd-035170f22bcc","name":"business_traveler_likelihood","literate":"Business traveler likelihood","description":"Ranks an individual's likelihood to travel for business at least 11 days per year, modeled based on whether any household members travel for business.","category":"fig/lifestyle"},{"id":"587ab534-9d8a-44a1-95cf-50733ae3fadf","name":"buy_now_pay_later_consumer_likelihood","literate":"Buy now pay later consumer likelihood","description":"Ranks an individual's likelihood to buy now and pay later, modeled based on whether the household used a buy now, pay later installment payment option three or more times in the last 12 months.","category":"fig/financial"},{"id":"f403c5e7-a78d-4278-9a48-dd2a9b2e9b02","name":"buy_online_pick_up_in_store_consumer_likelihood","literate":"Buy online pick up in store consumer likelihood","description":"Ranks an individual's likelihood to buy online and pick up in store, modeled based on whether the household make online purchases at least once per month, and are online purchases much more likely to be picked up at a store.","category":"fig/lifestyle"},{"id":"46657734-85b3-4bfe-8d1f-dd587ead4ed7","name":"buy_online_return_in_store_consumer_likelihood","literate":"Buy online return in store consumer likelihood","description":"Ranks an individual's likelihood to buy a product online and return it in a store, modeled based on whether the household make one or more online purchases per month, and if the individual return products purchased online, do the individual always or regularly return them to a store.","category":"fig/lifestyle"},{"id":"2438dfae-72c5-4a88-874f-28f7464399d5","name":"cable_internet_phone_bundle_likelihood","literate":"Cable internet phone bundle likelihood","description":"Ranks an individual's likelihood to bundle cable, internet, and phone services, modeled based on whether the household has cable TV, home internet, home phone, and cellular phone services from the same provider.","category":"fig/lifestyle"},{"id":"7f0c1ce6-4bc7-4155-98e1-3943fd81ed4e","name":"cable_service_switcher_likelihood","literate":"Cable service switcher likelihood","description":"Ranks an individual's likelihood to switch cable services, modeled based on whether the household moved and changed cable/satellite providers in the last 12 months or is likely to move and change providers in the next 12 months.","category":"fig/lifestyle"},{"id":"568fb25d-386a-4974-bed8-b01974188c00","name":"cable_tv_premium_subscriber_likelihood","literate":"Cable TV premium subscriber likelihood","description":"Ranks an individual's likelihood to have premium cable or satellite channel service, modeled based on whether the household accesses movies or shows through paid premium channels five or more times in a typical week.","category":"fig/lifestyle"},{"id":"97d85d8a-68cd-41dd-b54c-d791df2220b7","name":"cable_tv_subscriber_likelihood","literate":"Cable TV subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to a cable or pay television service, including traditional cable TV and premium channel packages such as HBO, Showtime, and sports networks.","category":"fig/lifestyle"},{"id":"f8f377da-32c9-4360-bf31-0c3d0c455171","name":"calming_app_user_likelihood","literate":"Calming app user likelihood","description":"Ranks an individual's likelihood to use calming apps, modeled based on whether the household members use meditation or mindfulness apps once per month or more often.","category":"fig/lifestyle"},{"id":"8fc91640-fa09-40b9-ae40-5b4152175d79","name":"canada_cruise_travel_likelihood","literate":"Canada cruise travel likelihood","description":"Ranks an individual's likelihood to travel to cruise Canada, modeled based on whether the person or a household member has taken, or is likely to take, a Canadian cruise in the next two years.","category":"fig/lifestyle"},{"id":"695165de-0e48-4755-9405-16b4b7267034","name":"cancer_causes_interest","literate":"Cancer causes interest","description":"Indicates whether someone in the household has an interest in cancer-related causes.","category":"fig/lifestyle"},{"id":"6d11c76c-6926-411f-8b40-be92fb9fe87b","name":"canned_soup_purchaser_likelihood","literate":"Canned soup purchaser likelihood","description":"Ranks an individual's likelihood to purchase canned soup, modeled based on whether the household purchase canned soup weekly.","category":"fig/lifestyle"},{"id":"9c96c5a3-d7fc-4c58-acf2-00881b52f113","name":"carb_diet_dining_customer_likelihood","literate":"Carb diet dining customer likelihood","description":"Ranks an individual's likelihood to be a low-carb diet diner, modeled based on whether the individual follow a low-carb eating style every day or almost every day.","category":"fig/lifestyle"},{"id":"15fb7af5-9b00-4e32-9b66-0be8795db8c1","name":"career_advancement_courses_interest","literate":"Career advancement courses interest","description":"Indicates whether someone in the household has an interest in career advancement courses.","category":"fig/lifestyle"},{"id":"847ca5f3-46ea-42e8-9958-c4f759818c8f","name":"career_changer_likelihood","literate":"Career changer likelihood","description":"Ranks an individual's likelihood to change careers, modeled based on whether the person currently works full time and has changed careers four or more times during their adult life.","category":"fig/life_event"},{"id":"1cc1f663-2d26-4853-bf23-e7902fa5921f","name":"caregiver_likelihood","literate":"Caregiver likelihood","description":"Ranks an individual's likelihood to be a caregiver, modeled based on whether the person or a member of their household is a caregiver for someone who is disabled, ill, or elderly.","category":"fig/demography"},{"id":"51446e93-068c-47cd-a411-574f3017a085","name":"caribbean_travel_likelihood","literate":"Caribbean travel likelihood","description":"Ranks an individual's likelihood to travel to the Caribbean, modeled based on whether any household members traveled to a Caribbean country in the last five years, or definitely or very likely will in the next five years.","category":"fig/lifestyle"},{"id":"e30720c0-7612-4c44-98de-0657adc86231","name":"carrier_route","literate":"Carrier Route","description":"The USPS carrier route code (postal delivery routing identifier) associated with the person's household location.","category":"fig/geography"},{"id":"2eba9caa-179a-4c37-b8e9-c351da7839cb","name":"carry_out_enthusiast_likelihood","literate":"Carry out enthusiast likelihood","description":"Ranks an individual's likelihood to frequent carry out restaurants three or more times weekly, modeled based on whether household members order food for takeout one or more times per week.","category":"fig/lifestyle"},{"id":"84d81109-165e-4aef-89f5-323d15dd0cc4","name":"carshare_user_likelihood","literate":"Carshare user likelihood","description":"Ranks an individual's likelihood of being a carshare user.","category":"fig/lifestyle"},{"id":"ca3acfd7-660f-4c98-ba62-7fe49278a5ac","name":"cash_payment_indicator","literate":"Cash payment indicator","description":"Indicates whether an individual in the household has used cash, check, or money order to make a purchase.","category":"fig/financial"},{"id":"8e66bff6-aa2c-441c-bde2-3a30658d1a2a","name":"cash_savings_amount","literate":"Cash savings amount","description":"Estimates a household's liquid financial resources, such as cash savings and readily accessible funds.","category":"fig/financial"},{"id":"47e3ad7e-aee8-4f85-8352-a651ec27cc87","name":"casual_dining_enthusiast_likelihood","literate":"Casual dining enthusiast likelihood","description":"Ranks an individual's likelihood of visiting casual dining restaurants three or more times per week, modeled based on whether household members purchase food (dine-in, take-out, or delivery) from casual food restaurants eight or more times per month.","category":"fig/lifestyle"},{"id":"f95d6715-2929-4726-8d32-a1391aad0976","name":"cat_owning_interest","literate":"Cat owning interest","description":"Indicates whether someone in the household has an interest in owning a cat.","category":"fig/lifestyle"},{"id":"7f6d3ae8-8345-4f84-8ac6-79e83b1446c5","name":"catalog_purchase_concentration_quintile","literate":"Catalog purchase concentration quintile","description":"Ranks households into five tiers based on how much they purchase from catalogs versus other channels like retail and online.","category":"fig/lifestyle"},{"id":"10d55bf8-a5a1-435c-b5f1-c5cf9e40291d","name":"catering_delivery_customer_likelihood","literate":"Catering delivery customer likelihood","description":"Ranks an individual's likelihood to have catering orders delivered, modeled based on whether the person has ordered catered food online and had it delivered in the last 12 months.","category":"fig/lifestyle"},{"id":"35b4e1d1-b240-4324-a000-9628ff86655a","name":"catering_pick_up_customer_likelihood","literate":"Catering pick up customer likelihood","description":"Ranks an individual's likelihood to pick up catering orders, modeled based on whether the person has ordered catered food online 2+ times in the last 12 months and picked it up.","category":"fig/lifestyle"},{"id":"4960e6dd-d204-4c44-83ed-16c31198e115","name":"cdp_id","literate":"Cdp id","description":"The cdp id associated with the person's household location.","category":"fig/geography"},{"id":"2a5cbfa9-c147-4a41-9d22-8faf296262ea","name":"cellular_switcher_likelihood","literate":"Cellular switcher likelihood","description":"Ranks an individual's likelihood to switch to Consumer Cellular, modeled based on whether the household currently uses a provider other than Consumer Cellular and would likely consider switching to Consumer Cellular for mobile phone service.","category":"fig/lifestyle"},{"id":"e21f4ee9-9d27-4549-9320-643474d2d4e1","name":"census_block_group","literate":"Census block group","description":"The census block group associated with the person's household location.","category":"fig/geography"},{"id":"7fc40b0d-39a3-4ccd-b3ad-ac0fe00a8bfb","name":"census_tract_id","literate":"Census tract id","description":"The census tract id associated with the person's household location.","category":"fig/geography"},{"id":"856f7337-9ae9-4f29-bf57-60da65f53405","name":"certificates_of_deposit_customer_likelihood","literate":"Certificates of deposit customer likelihood","description":"Ranks an individual's likelihood to have certificates of deposit, modeled based on whether the person or their household members obtained a certificate of deposit in the last two years or plan to get one in the next 12 months.","category":"fig/financial"},{"id":"7ccf9961-c8b1-422d-9492-0bf03cf9a09c","name":"certified_pre_owned_vehicle_purchase_likelihood","literate":"Certified pre owned vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a certified pre-owned vehicle.","category":"fig/lifestyle"},{"id":"ffc59992-4b35-4e76-9f94-6e0ae36660f7","name":"charitable_brand_buyer_likelihood","literate":"Charitable brand buyer likelihood","description":"Ranks an individual's likelihood to purchase brands that partner for donations, modeled based on whether the household members have made donations at least three times in the last 12 months by buying products that donate for every purchase made.","category":"fig/lifestyle"},{"id":"127a5543-a84c-47b8-bb29-a463e5289711","name":"charitable_donation_interest","literate":"Charitable donation interest","description":"Indicates whether someone in the household has an interest in donating to charitable causes.","category":"fig/civic"},{"id":"bf99f09b-7fb5-4564-a580-e6110560884e","name":"checking_account_opener_likelihood_using_protected_data","literate":"Checking account opener likelihood using protected data","description":"Ranks an individual's likelihood of opening a checking account. Built using models that incorporate protected class data (e.g., age, gender), modeled based on whether household members currently have or plan to get in the next 12 months a checking account.","category":"fig/financial"},{"id":"b1e11993-0e33-47f6-b2ab-3248f36ac704","name":"chicken_dining_enthusiast_likelihood","literate":"Chicken dining enthusiast likelihood","description":"Ranks an individual's likelihood to choose chicken when dining out, modeled based on whether household members purchase food from a fast-food restaurant at least once per month and always or almost always choose chicken.","category":"fig/lifestyle"},{"id":"b3bd937d-9144-44bf-a3cb-c218e1e11207","name":"child_age_0_to_2_presence","literate":"Child age 0 to 2 presence","description":"Indicates the presence of a child aged 16 or 17 in a household.","category":"fig/demography"},{"id":"6f85c581-1fae-42de-9fa2-a900eee390ce","name":"child_age_11_to_15_gender_presence","literate":"Child age 11 to 15 gender presence","description":"Indicates the presence and gender of a child aged 16 to 17 in a household.","category":"fig/demography"},{"id":"58c4cb97-edf4-4f9b-8e3e-d0fa9aadf331","name":"child_age_16_to_17_gender_presence","literate":"Child age 16 to 17 gender presence","description":"Indicates the presence and gender of children aged 16 to 17 in a household.","category":"fig/demography"},{"id":"63444782-ece8-4142-af24-2022595b4343","name":"child_age_3_to_5_gender_presence","literate":"Child age 3 to 5 gender presence","description":"Indicates the presence and gender of children aged 16 to 17 in a household.","category":"fig/demography"},{"id":"757e2cca-9422-4314-868d-236d1b5e178f","name":"child_age_6_to_10_gender_presence","literate":"Child age 6 to 10 gender presence","description":"Indicates the presence and gender of a child in a household between the ages of 16 and 17.","category":"fig/demography"},{"id":"e1c4c967-998e-48bd-9420-bad01b688987","name":"child_learning_purchase_recency","literate":"Child learning purchase recency","description":"Indicates how recently an individual purchased products for children that encourage learning and development.","category":"fig/lifestyle"},{"id":"cc1446b1-8346-4fb5-8293-75fdfc01b7bf","name":"child_learning_spending_quintile","literate":"Child learning spending quintile","description":"Ranks individuals into five tiers based on spending by families with young children on products that encourage children's learning and development.","category":"fig/lifestyle"},{"id":"fc579123-58f1-40aa-8d60-5fe16036019e","name":"child_presence_in_household_indicator","literate":"Child presence in household indicator","description":"Indicates whether a child is present in a household.","category":"fig/demography"},{"id":"7b834faa-7508-4b7c-9420-9406cd1e2753","name":"children_count","literate":"Children count","description":"Counts the number of children an individual has, counting up to four. Each child's presence may be specifically stated in records or inferred from household relationship data.","category":"fig/life_event"},{"id":"562ef088-1389-4b3b-b7a4-e55730c07160","name":"children_in_household_count","literate":"Children in household count","description":"Counts the number of children in a household.","category":"fig/demography"},{"id":"53c05f82-20bb-4f2e-8b85-dd91d6a83eee","name":"children_s_engagement_intensity","literate":"Children s engagement intensity","description":"Indicates an individual's children's products engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active children s champion (top 20% spending with most recent activity in past 0-6 months) to Dormant children s minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the children's category.","category":"fig/engagement"},{"id":"3058d3cb-25fd-42f2-ad51-aacfb633800f","name":"children_s_causes_donor_likelihood","literate":"Children’s causes donor likelihood","description":"Ranks an individual's likelihood to donate to children's causes, modeled based on whether household members support children's causes.","category":"fig/civic"},{"id":"312e4a79-a1a1-41eb-99ae-31c2802fe107","name":"childrens_books_interest","literate":"Childrens books interest","description":"Indicates whether someone in the household has an interest in children's books.","category":"fig/lifestyle"},{"id":"eef4c8a0-38b2-4770-8e5a-2355cac36b3f","name":"childrens_causes_donation_interest","literate":"Childrens causes donation interest","description":"Indicates whether someone in the household has an interest in donating to children's causes.","category":"fig/civic"},{"id":"8dd2503d-3b69-4bd5-a9c1-34e7b6b97ec8","name":"childrens_purchase_recency","literate":"Childrens purchase recency","description":"Indicates how recently an individual purchased children's products such as apparel, toys, furniture, games, or educational materials.","category":"fig/lifestyle"},{"id":"8a6acc9e-ca03-41e2-9f61-55f1d5be7264","name":"childrens_spending_quintile","literate":"Childrens spending quintile","description":"Ranks an individual into five tiers based on spending on children's products including apparel, toys, furniture, games, and educational materials.","category":"fig/lifestyle"},{"id":"3b347ef1-5613-478a-bbf6-81b8ce27aec9","name":"chinese_dining_enthusiast_likelihood","literate":"Chinese dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a Chinese dining enthusiast, modeled based on whether the household always or regularly selects Chinese food and purchases it four or more times per month.","category":"fig/lifestyle"},{"id":"24be404f-400c-49ea-ad3f-3d35799a54fc","name":"chocolate_candy_brand_switcher_likelihood","literate":"Chocolate candy brand switcher likelihood","description":"Ranks an individual's likelihood to switch chocolate candy brands, modeled based on whether household members eat chocolate or candy at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"ddbf9372-27d3-459a-a995-00f037a51411","name":"christmas_ornaments_collectibles_buyer_likelihood","literate":"Christmas ornaments collectibles buyer likelihood","description":"Ranks an individual's likelihood to purchase Christmas ornaments and collectibles, modeled based on whether the household collect Christmas items or ornaments.","category":"fig/lifestyle"},{"id":"e8426456-ac97-4d70-b023-5773af3d6b7f","name":"cigar_pipe_enthusiast_likelihood","literate":"Cigar pipe enthusiast likelihood","description":"Ranks an individual's likelihood to be a cigar or pipe enthusiast, modeled based on whether the individual or household members smoke cigars or smoking tobacco daily or weekly.","category":"fig/lifestyle"},{"id":"3d532ff2-dd67-4d18-bdb5-58faf5104084","name":"cigar_smoking_interest","literate":"Cigar smoking interest","description":"Indicates whether someone in the household has an interest in cigar smoking.","category":"fig/lifestyle"},{"id":"ddc353ed-0a3e-4884-8738-53f6a02e585a","name":"city","literate":"City","description":"The city associated with the person's household location.","category":"fig/geography"},{"id":"75de37b0-bae0-49f0-8e8c-c2d5ba9f3c4a","name":"city_id","literate":"City id","description":"The city id associated with the person's household location.","category":"fig/geography"},{"id":"3388f57f-227b-4307-a943-75c0f5d95e3b","name":"classical_music_interest","literate":"Classical music interest","description":"Indicates whether someone in the household has an interest in classical music.","category":"fig/lifestyle"},{"id":"954d071b-fc68-401e-ac1b-3850daa70769","name":"clean_eating_dining_customer_likelihood","literate":"Clean eating dining customer likelihood","description":"Ranks an individual's likelihood to dine at places with organic, natural, or health-conscious menus, modeled based on whether the individual follow a clean eating style every day or almost every day.","category":"fig/lifestyle"},{"id":"2b4867be-78e9-42c9-90c0-cba0a2989f07","name":"cleaning_products_brand_switcher_likelihood","literate":"Cleaning products brand switcher likelihood","description":"Ranks an individual's likelihood of switching household cleaning product brands, modeled based on whether the household usually buy different brands and are very willing to try different brands of household cleaning products.","category":"fig/lifestyle"},{"id":"f6ef1fa8-454a-4fc8-8de9-aa3ece91086e","name":"click_to_cart_home_delivery_customer_likelihood","literate":"Click to cart home delivery customer likelihood","description":"Ranks an individual's likelihood to use Click to Cart programs and have groceries delivered, modeled based on whether the person has shopped for groceries online and had them delivered to their home in the last 12 months.","category":"fig/lifestyle"},{"id":"fdb8f92e-be87-459f-b39f-9f89929827e2","name":"click_to_cart_pick_up_customer_likelihood","literate":"Click to cart pick up customer likelihood","description":"Ranks an individual's likelihood to use Click to Cart programs and Pick Up orders at grocery stores, modeled based on whether the person has shopped for groceries online and picked them up at the store in the last 12 months.","category":"fig/lifestyle"},{"id":"15ad191e-692c-41e0-b12e-bbaa4c4b35ad","name":"coca_cola_brand_switcher_likelihood","literate":"Coca cola brand switcher likelihood","description":"Ranks an individual's likelihood to switch Coca Cola brands, modeled based on whether the person regularly buys Coca Cola and is very willing to switch to another brand.","category":"fig/lifestyle"},{"id":"98d1e21b-c24d-46d9-a572-d932156955de","name":"coffee_brand_switcher_likelihood","literate":"Coffee brand switcher likelihood","description":"Ranks an individual's likelihood to switch coffee brands, modeled based on whether household members drink coffee made at home at least weekly, and usually purchase different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"28a5a8b5-3e83-496e-9df0-8e8e456593e8","name":"coffee_enthusiast_likelihood","literate":"Coffee enthusiast likelihood","description":"Ranks an individual's likelihood to be a coffee enthusiast, modeled based on whether the individual purchases coffee to go or drinks coffee at a coffee shop three or more times per month.","category":"fig/lifestyle"},{"id":"20bf8ef3-e88e-4959-8d81-ffba4734c9d8","name":"cold_cereal_brand_switcher_likelihood","literate":"Cold cereal brand switcher likelihood","description":"Ranks an individual's likelihood of switching cold cereal brands, modeled based on whether household members eat cold cereal at least every few days, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"27960529-613d-45d1-a23e-414054c7c1b4","name":"collectible_doll_interest","literate":"Collectible doll interest","description":"Indicates whether someone in the household has an interest in collectible dolls.","category":"fig/lifestyle"},{"id":"f8760fab-6f69-4312-add8-4692e8f3405e","name":"collectible_dolls_or_figurines_interest","literate":"Collectible dolls or figurines interest","description":"Indicates whether someone in the household has an interest in collectible dolls or figurines, based on self-reported, inferred, and observed purchase behavior.","category":"fig/lifestyle"},{"id":"059b76eb-759f-4a0e-b8c7-7c3dc4c496d1","name":"collectibles_art_antiques_interest","literate":"Collectibles art antiques interest","description":"Indicates whether someone in the household has an interest in collectibles, art, and antiques.","category":"fig/lifestyle"},{"id":"416e7813-51da-4ecc-8041-30e15769ab89","name":"collectibles_engagement_intensity","literate":"Collectibles engagement intensity","description":"Indicates an individual's collectibles engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active collectibles champion (top 20% spending with most recent activity in past 0-6 months) to Dormant collectibles minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the collectibles category.","category":"fig/engagement"},{"id":"e502e79d-d498-45fc-9230-7922506f88c7","name":"collectibles_interest","literate":"Collectibles interest","description":"Indicates whether someone in the household has an interest in collectibles.","category":"fig/lifestyle"},{"id":"1d3ae81a-c1a4-4ddd-8633-fd01f969f11d","name":"collectibles_purchase_recency","literate":"Collectibles purchase recency","description":"Indicates the recency of an individual's purchase in the collectibles category.","category":"fig/lifestyle"},{"id":"6ce591b3-0501-40e3-a4e9-bd5c0f51195e","name":"collectibles_spending_quintile","literate":"Collectibles spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the Collectibles category.","category":"fig/lifestyle"},{"id":"e62bc294-91c7-4f05-b804-c54ea30f0d9a","name":"college_football_enthusiast_likelihood","literate":"College football enthusiast likelihood","description":"Ranks an individual's likelihood to be a college football enthusiast, modeled based on whether household members watch college football on TV weekly or more often.","category":"fig/lifestyle"},{"id":"8c01e3e6-ef33-414c-8fdf-7841fc665bd0","name":"college_graduate_change_date","literate":"College graduate change date","description":"Indicates the date an individual became a college graduate.","category":"fig/life_event"},{"id":"9f8b2b2c-cbc4-4476-8ce6-998764723ae2","name":"college_graduate_indicator","literate":"College graduate indicator","description":"Indicates whether an individual has recently graduated from college.","category":"fig/life_event"},{"id":"9b9b3b84-0db3-4531-a479-5cdd09368fb2","name":"college_student_likelihood","literate":"College student likelihood","description":"Ranks an individual's likelihood to be a college student, modeled based on whether any household members are currently enrolled in college.","category":"fig/demography"},{"id":"a7f1d33f-a885-403c-9d7d-69a2150aa0e6","name":"community_bank_customer_likelihood","literate":"Community bank customer likelihood","description":"Ranks an individual's likelihood to be a community bank individual, modeled based on whether the individual use a community bank for the individual's personal financial transactions (for example day-to-day banking, checking, mortgages, loans etc.).","category":"fig/financial"},{"id":"3465de7d-de86-4533-87cc-7094bfd678f7","name":"community_cause_donation_recency","literate":"Community cause donation recency","description":"Indicates how recently an individual has donated to community-focused, national, or local causes.","category":"fig/civic"},{"id":"1b7da79c-d523-490f-a61b-87c0dc916e98","name":"community_cause_donor_engagement_intensity","literate":"Community cause donor engagement intensity","description":"Indicates an individual's community cause donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active community cause donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant community cause donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors with a strong sense of community who support national causes with local relevance.","category":"fig/engagement"},{"id":"5cdae90b-8b7d-4572-8691-33a36b70df46","name":"community_focused_donation_quintile","literate":"Community focused donation quintile","description":"Ranks an individual into five tiers based on their donations to community-focused causes. These donors have a strong sense of community and are active with causes that are national yet local. They align with causes they can relate to and may have helped them in the past.","category":"fig/civic"},{"id":"d6d2b138-4b06-451e-b51c-3edad4ef1055","name":"commuter_bike_owner_likelihood","literate":"Commuter bike owner likelihood","description":"Ranks an individual's likelihood to own a commuter bike, modeled based on whether the household have a commuter bike.","category":"fig/lifestyle"},{"id":"120ee09b-845d-4216-b7f6-806dcf1c1307","name":"compact_truck_purchase_likelihood","literate":"Compact truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a compact truck.","category":"fig/lifestyle"},{"id":"91459091-a9db-4d85-b6a8-32d653c49ecc","name":"company_name","literate":"Company name","description":"Indicates an individual's company name.","category":"fig/demography"},{"id":"7953bb19-0f21-477e-b81c-0a42120e8647","name":"conservative_causes_donor_likelihood","literate":"Conservative causes donor likelihood","description":"Ranks an individual's likelihood to donate to conservative causes, modeled based on whether household members support conservative charitable causes.","category":"fig/civic"},{"id":"d9910991-8755-40aa-973a-0f5356070ca4","name":"conservative_investment_style_consumer_likelihood","literate":"Conservative investment style consumer likelihood","description":"Ranks an individual's likelihood to invest conservatively, modeled based on whether the person prefers low-risk investments, adjusts for market performance, has recently moved to more stable or fixed-rate investments, and prioritizes fixed return potential.","category":"fig/financial"},{"id":"1adfbde1-5edf-4124-a3a6-5bbc08b1fed2","name":"consistent_belief_causes_donor_likelihood","literate":"Consistent belief causes donor likelihood","description":"Ranks an individual's likelihood to donate regularly to religious causes, modeled based on whether the household makes weekly donations to religious causes or churches and donates $1,000 or more in a typical year.","category":"fig/civic"},{"id":"495f463a-6e60-4878-b3a7-085832117f3d","name":"construction_quality_rating","literate":"Construction quality rating","description":"Indicates the construction quality rating of the property.","category":"fig/property"},{"id":"5e73c364-65b2-4c34-b210-70c4756f4b3b","name":"consumer_vehicle_manufacturer","literate":"Consumer vehicle manufacturer","description":"Indicates the manufacturer of the consumer's vehicle.","category":"fig/lifestyle"},{"id":"a9fa7dfb-1b60-4db0-b0ae-04360d92e830","name":"contactless_pay_user_likelihood","literate":"Contactless pay user likelihood","description":"Ranks an individual's likelihood to use contactless payment methods, modeled based on whether the person has a smartphone and almost always uses mobile phone payment apps.","category":"fig/financial"},{"id":"bb014191-4d7b-4c34-8ba1-5c0d0b906927","name":"convenience_cook_likelihood","literate":"Convenience cook likelihood","description":"Ranks an individual's likelihood of preparing quick and easy meals, modeled based on whether the household is more likely to use pre-made or packaged ingredients, pre-washed lettuce, frozen vegetables, recipes that use only a few basic ingredients, and recipes that require as little time in the kitchen as possible.","category":"fig/lifestyle"},{"id":"309e7a0f-5111-4355-a605-2e12bede0b1b","name":"convenience_driven_personal_care_product_user_likelihood","literate":"Convenience driven personal care product user likelihood","description":"Ranks an individual's likelihood to purchase personal care products based on convenience and ease of use, modeled based on whether the person considers convenience to be very important when deciding what personal care products to buy.","category":"fig/lifestyle"},{"id":"a4936591-61fe-4cec-8484-19af86f31f6d","name":"convenience_home_cleaner_likelihood","literate":"Convenience home cleaner likelihood","description":"Ranks an individual's likelihood to consider convenience when making decisions on cleaning products, modeled based on whether the person considers convenience to be very important when deciding what personal care products to buy.","category":"fig/lifestyle"},{"id":"e7a9e9b5-ec6b-400c-9b8c-a49ef5917253","name":"cooking_and_culinary_books_interest","literate":"Cooking and culinary books interest","description":"Indicates whether someone in the household has an interest in cooking and culinary books.","category":"fig/lifestyle"},{"id":"2f3c99a3-5d2e-4058-897a-c45cdf4df884","name":"cooking_interest","literate":"Cooking interest","description":"Indicates whether someone in the household has an interest in cooking.","category":"fig/lifestyle"},{"id":"11023e38-46bd-4923-a768-faa65f34524c","name":"cord_cutter_likelihood","literate":"Cord cutter likelihood","description":"Ranks an individual's likelihood of not having a cable or paid television subscription, modeled based on whether the household not use any of cable TV, satellite TV, fiber optic TV, and does use any of free streaming services, paid streaming subscription, antenna, IPTV, other free service, other paid service, for accessing shows and/or movies.","category":"fig/lifestyle"},{"id":"279d8fac-bff2-4aea-8ef5-c3e26bb65702","name":"core_based_statistical_area","literate":"Core based statistical area","description":"Identifies the Core-Based Statistical Area (CBSA) where an individual resides.","category":"fig/civic"},{"id":"482dd5e8-275f-43aa-a58f-6067b3efde2c","name":"corporate_partnership_donor_likelihood","literate":"Corporate partnership donor likelihood","description":"Ranks an individual's likelihood to donate via corporate partnerships, modeled based on whether the household members have made donations at least three times in the last 12 months through requests at work or corporate.","category":"fig/civic"},{"id":"a3bbfb4e-fbd5-4628-84f8-7d8a12b6dea4","name":"costco_shopper_likelihood","literate":"Costco shopper likelihood","description":"Ranks an individual's likelihood to shop at Costco, modeled based on whether the household shop at Costco at least monthly.","category":"fig/lifestyle"},{"id":"dfa0a35c-7c46-4ad8-95fe-670efe03f895","name":"cough_cold_flu_remedy_brand_switcher_likelihood","literate":"Cough cold flu remedy brand switcher likelihood","description":"Ranks an individual's likelihood to switch brands of cough, cold, and flu remedies, modeled based on whether the household ever buy cough, cold or flu remedies, and usually buy different brands and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"0532165c-4a09-4ce9-b264-72206f21287b","name":"count_of_household_verification_sources","literate":"Count of household verification sources","description":"Counts the number of active sources that have verified a household.","category":"fig/demography"},{"id":"24472ec1-49b9-4e06-aaa6-8d29b9f8aba2","name":"country_lifestyle_books_interest","literate":"Country lifestyle books interest","description":"Indicates whether someone in the household has an interest in country lifestyle books.","category":"fig/lifestyle"},{"id":"abda7295-680a-41cf-b21f-219d3394752c","name":"country_music_enthusiast_likelihood","literate":"Country music enthusiast likelihood","description":"Ranks an individual's likelihood to listen to country music for entertainment, modeled based on whether the individual enjoy country music.","category":"fig/lifestyle"},{"id":"8064969a-cb17-458f-bf1f-5398a6d55624","name":"country_music_interest","literate":"Country music interest","description":"Indicates whether someone in the household has an interest in country music.","category":"fig/lifestyle"},{"id":"8f1d0b84-7ec2-420e-989f-38510a046147","name":"county_code","literate":"County code","description":"Indicates the FIPS code for the county or political jurisdiction of a given address. The first two digits represent the state code and the last three represent the county code.","category":"fig/geography"},{"id":"f3ad39da-a5e7-41f1-8c11-6da8256a21eb","name":"county_id","literate":"County id","description":"The county id associated with the person's household location.","category":"fig/geography"},{"id":"3706d700-e522-4720-b0ea-d3f7eb46d387","name":"craft_beer_enthusiast_likelihood","literate":"Craft beer enthusiast likelihood","description":"Ranks an individual's likelihood to consume craft beer, modeled based on whether household members drink beer at least weekly and regularly choose craft beer.","category":"fig/lifestyle"},{"id":"2d882a57-c2ec-4457-89b4-f1c0eb3176e9","name":"craigslist_purchaser_likelihood","literate":"Craigslist purchaser likelihood","description":"Ranks an individual's likelihood to purchase items on craigslist, modeled based on whether the household members have purchased from Craig's List in the last 12 months.","category":"fig/lifestyle"},{"id":"dd84a312-25ee-4f73-90d8-5e4c6a2ee04d","name":"craigslist_seller_likelihood","literate":"Craigslist seller likelihood","description":"Ranks an individual's likelihood to sell items on craigslist, modeled based on whether the household has sold at least one item on Craig's List in the last 12 months.","category":"fig/lifestyle"},{"id":"7961aae0-8fb2-4d1a-a314-5bac17cc9119","name":"credit_card_applicant_likelihood_using_protected_data","literate":"Credit card applicant likelihood using protected data","description":"Ranks an individual's likelihood of applying for a credit card. Built using models that incorporate protected class data (e.g., age, gender), modeled based on whether household members currently have or plan to get in the next 12 months a card.","category":"fig/financial"},{"id":"7fe8699d-9788-4be0-807f-c63ecd7b7159","name":"credit_card_attrition_likelihood","literate":"Credit card attrition likelihood","description":"Ranks an individual's likelihood to pay off credit cards or carry a zero balance, modeled based on whether the individual has closed an unused credit card account in the past 12 months.","category":"fig/financial"},{"id":"bc4cb62f-3d3e-4a8e-bafb-ec1f00081063","name":"credit_card_balance_transfer_user_likelihood","literate":"Credit card balance transfer user likelihood","description":"Ranks an individual's likelihood to use a credit card to pay balances due on another credit card, modeled based on whether the person has accepted an offer to transfer a balance to a new credit card in the last 12 months.","category":"fig/financial"},{"id":"31671dd3-b8d9-4df0-bcab-41175ae6bd13","name":"credit_card_count","literate":"Credit card count","description":"Counts the number of credit cards held by an individual.","category":"fig/financial"},{"id":"53dd9e4c-b26d-49a9-8229-51238900c72c","name":"credit_card_count_change_date","literate":"Credit card count change date","description":"Indicates the date of the most recent change to an individual's credit card count (see Credit card count change direction).","category":"fig/financial"},{"id":"5a920a07-8b6a-403d-bce7-2671cd4a4ddb","name":"credit_card_count_change_direction","literate":"Credit card count change direction","description":"Indicates whether the household's credit card count most recently increased or decreased (see Credit card count).","category":"fig/financial"},{"id":"4692547b-2728-49d2-8ed2-e8476fb0a891","name":"credit_card_payment_indicator","literate":"Credit card payment indicator","description":"Indicates whether the individual made a purchase using a credit card.","category":"fig/financial"},{"id":"88f36ad9-2a5e-4025-a482-b0e4064ccab1","name":"credit_card_revolver_likelihood","literate":"Credit card revolver likelihood","description":"Ranks an individual's likelihood to revolve credit balances, modeled based on whether the person typically pays the minimum balance due every month or whatever amount they can whenever they can.","category":"fig/financial"},{"id":"20501fd1-477d-4494-8264-760a0efffb16","name":"credit_card_transaction_in_household","literate":"Credit card transaction in household","description":"Indicates the use of a standard or specialty credit card for a transaction by an individual within a household.","category":"fig/financial"},{"id":"724e5c2d-e7ed-4a25-8ec7-3fb61643b778","name":"credit_card_user_in_household","literate":"Credit card user in household","description":"Indicates that a member of this household uses any credit card for transactions.","category":"fig/financial"},{"id":"c08aab50-0a60-442d-8e1c-3839e1248ae6","name":"credit_debit_card_category_indicator","literate":"Credit debit card category indicator","description":"Indicates whether an individual used a credit or debit card for a transaction.","category":"fig/financial"},{"id":"7f150058-5e61-43f2-92df-5180ce3e5547","name":"credit_financial_service_interest","literate":"Credit financial service interest","description":"Indicates whether an individual is interested in financial services, such as banking, insurance, or installment loans.","category":"fig/financial"},{"id":"625e74ee-ae76-44aa-bd4d-7775c84786ce","name":"credit_score_proxy","literate":"Credit score proxy","description":"Groups individuals into 12 ranks across 5 tiers (Best, Above average, Average, Below average, Poor); each tier spans 2-3 ranks. Rank 1 (~760 credit score) is best, rank 12 (~590) is lowest. Lower rank = higher score.","category":"fig/financial"},{"id":"246d3fb2-8565-4164-b2e8-fb4d59fc001b","name":"credit_score_proxy_change_date","literate":"Credit score proxy change date","description":"Dates when an individual's credit score proxy tier last changed (see Credit score proxy change direction).","category":"fig/life_event"},{"id":"59e0f57a-412e-49e5-beac-d7ebf06cfb35","name":"credit_score_proxy_change_direction","literate":"Credit score proxy change direction","description":"Indicates the direction of the most recent change in an individual's credit score proxy tier (see Credit score proxy).","category":"fig/life_event"},{"id":"2fbd4ce0-b6ff-444e-a7ef-ffe1d42fb043","name":"credit_union_member_likelihood","literate":"Credit union member likelihood","description":"Ranks an individual's likelihood of belonging to a credit union, modeled based on whether the individual use a credit union for the individual's personal financial transactions (for example day-to-day banking, checking, mortgages, loans etc.).","category":"fig/financial"},{"id":"a5820f66-3c62-4534-aa78-7bda44915713","name":"cruise_travel_interest","literate":"Cruise travel interest","description":"Indicates whether someone in the household has an interest in cruise ship vacations.","category":"fig/lifestyle"},{"id":"356ae419-951c-4d89-ac8a-f594894aa86f","name":"cruise_travel_likelihood","literate":"Cruise travel likelihood","description":"Indicates an individual's likelihood to take a cruise, from 1 (least likely) to 100 (most likely), based on modeled interest in cruising to destinations such as Alaska and Canada.","category":"fig/lifestyle"},{"id":"9d4844a0-c6c4-417e-94f7-2377089138cf","name":"cruiser_bike_owner_likelihood","literate":"Cruiser bike owner likelihood","description":"Ranks an individual's likelihood to own a cruiser bike, modeled based on whether the household have a cruiser bike.","category":"fig/lifestyle"},{"id":"3035a86f-c823-442b-84c0-54a8c38abd5d","name":"cruiser_likelihood","literate":"Cruiser likelihood","description":"Ranks an individual's likelihood to take cruises, modeled based on whether household members enjoy cruise ship travel.","category":"fig/lifestyle"},{"id":"aa6f9215-e649-4651-a4b9-157cbd427d66","name":"cultural_arts_event_interest","literate":"Cultural arts event interest","description":"Indicates whether someone in the household has an interest in cultural arts events.","category":"fig/lifestyle"},{"id":"d0b4d157-19d0-4946-8801-e21ecbc2226e","name":"cultural_arts_events_attendees_likelihood","literate":"Cultural arts events attendees likelihood","description":"Ranks an individual's likelihood to attend cultural arts events, modeled based on whether the household members attend museums, art galleries or live theatre two or more times in a typical year.","category":"fig/lifestyle"},{"id":"08d44745-0f52-4f41-8105-6234649bbb33","name":"cultural_geographic_magazine_engagement_intensity","literate":"Cultural geographic magazine engagement intensity","description":"Indicates an individual's cultural and geographic magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active cultural magazine fans champion (top 20% spending with most recent activity in past 0-6 months) to Dormant cultural magazine fans minimal (bottom 20% spending with oldest activity over 25 months ago). Covers subscribers to magazines focused on the culture and history of geographic regions.","category":"fig/engagement"},{"id":"07a85d2b-703a-49f8-9593-b5d0e1715765","name":"current_head_of_household_age","literate":"Current head of household age","description":"Indicates the age range of the current head of household, based on declared, modeled, or observed data.","category":"fig/demography"},{"id":"5caa8938-de00-49e6-8f8a-2ef04b5892ba","name":"current_head_of_household_age_derivation","literate":"Current head of household age derivation","description":"Indicates the precision level of the head of household's age.","category":"fig/demography"},{"id":"87c282ec-1d20-4800-94d3-ed437ba005d1","name":"current_installment_loan_to_value","literate":"Current loan-to-value","description":"Estimates the current loan-to-value ratio of the property's primary mortgage, stored as an integer percent (0-199). Example: 80 = 80% LTV.","category":"fig/financial"},{"id":"e3f5d933-69d7-4f20-b87f-39045fe028e8","name":"current_model_year_vehicle_purchase_likelihood","literate":"Current model year vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a brand new, current model year vehicle.","category":"fig/lifestyle"},{"id":"e54ae80d-6a9c-43f7-8703-78b649c94ba2","name":"cycling_interest","literate":"Cycling interest","description":"Indicates whether someone in the household has an interest in cycling.","category":"fig/lifestyle"},{"id":"744c33df-e61a-425a-90b0-0283fdeb66aa","name":"date_of_birth","literate":"Date of birth","description":"Indicates an individual's year of birth.","category":"fig/life_event"},{"id":"fc22083f-77a2-4e16-88fe-6fc887be0e4f","name":"deal_focused_home_delivery_spending_quintile","literate":"Deal focused home delivery spending quintile","description":"Ranks an individual into five tiers based on spending on home-delivered items such as catalogs, gift baskets, food items, and household supplies.","category":"fig/lifestyle"},{"id":"1a3ce053-b453-4bf8-abdb-2c9de8174fe8","name":"dealer_service_usage_likelihood","literate":"Dealer service usage likelihood","description":"Ranks an individual's likelihood to use dealer service.","category":"fig/lifestyle"},{"id":"d3634b42-420d-48c4-a4d1-e048a856894f","name":"debit_card_user_likelihood","literate":"Debit card user likelihood","description":"Ranks an individual's likelihood to regularly use a debit card, including being motivated by debit card rewards when choosing a checking account.","category":"fig/financial"},{"id":"1a37199e-bc2e-4ff4-b8b5-d76b6aace93d","name":"democratic_high_dollar_donor_likelihood","literate":"Democratic high dollar donor likelihood","description":"Ranks an individual's likelihood to donate large amounts to Democratic efforts, modeled based on whether the person is likely to make a donation of more than $250 to a political party or campaign in a typical year.","category":"fig/civic"},{"id":"bdd53958-fc51-4f5e-86dd-423da6bd28cf","name":"democratic_voter_likelihood","literate":"Democratic voter likelihood","description":"Ranks an individual's likelihood to vote for the Democratic party, modeled based on whether the individual is a registered, active voter and most likely to vote for the Democratic Party.","category":"fig/civic"},{"id":"8d1872f4-a6f9-41ca-bf05-2ab6ce0144ca","name":"department_store_cosmetic_purchaser_likelihood","literate":"Department store cosmetic purchaser likelihood","description":"Ranks an individual's likelihood to purchase cosmetics from department stores, modeled based on whether the household always purchases cosmetics from a department store, either in person or online.","category":"fig/lifestyle"},{"id":"8e50918f-b1a6-4231-b36d-c683eb8d2531","name":"department_store_fragrance_purchaser_likelihood","literate":"Department store fragrance purchaser likelihood","description":"Ranks an individual's likelihood to purchase fragrance from department stores, modeled based on whether the household always purchases fragrances from a department store, either in person or online.","category":"fig/lifestyle"},{"id":"df0cc7b3-f643-47b4-a83d-2b6f2518a35d","name":"deposit_customer_likelihood","literate":"Deposit customer likelihood","description":"Ranks an individual's likelihood to choose their financial institution for deposit options, modeled based on whether the person considered deposit services, such as checking accounts or savings programs, important factors when choosing a bank or credit union.","category":"fig/financial"},{"id":"0426cee3-d8c3-4d5e-a755-276d792be017","name":"designated_marketing_area","literate":"Designated marketing area","description":"Indicates the Nielsen Designated Market Area (DMA) code for the individual's location. DMAs are geographic regions defined by shared television and radio broadcast coverage. They help target campaigns by media market. Mapping codes to market names requires Nielsen's copyrighted crosswalk file.","category":"fig/geography"},{"id":"a84127c8-42b3-45b8-a739-7bcf9480fa94","name":"dining_out_cookies_eater_likelihood","literate":"Dining out cookies eater likelihood","description":"Ranks an individual's likelihood to purchase cookies when dining out, modeled based on whether the household purchase food or beverages from restaurants (e.g. from fast food restaurants, casual dining, fine dining, or bars/clubs/lounges, including dining in, take out and delivery) at least four times per month, and does the household always, almost always, or sometimes purchase cookies.","category":"fig/lifestyle"},{"id":"68b22ec0-a023-4072-9349-fde851d08096","name":"dining_out_dessert_eater_likelihood","literate":"Dining out dessert eater likelihood","description":"Ranks an individual's likelihood to purchase dessert when dining out, modeled based on whether the household purchase food or beverages from restaurants (e.g. from fast food restaurants, casual dining, fine dining, or bars/clubs/lounges, including dining in, take out and delivery) at least four times per month, and does the household always, almost always, or sometimes purchase dessert other than ice cream, shake, or cookies.","category":"fig/lifestyle"},{"id":"029912c4-09d1-46ab-a8ea-71e0eada30bf","name":"dining_out_ice_cream_eater_likelihood","literate":"Dining out ice cream eater likelihood","description":"Ranks an individual's likelihood to purchase ice cream when dining out, modeled based on whether the household purchase food or beverages from restaurants (e.g. from fast food restaurants, casual dining, fine dining, or bars/clubs/lounges, including dining in, take out and delivery) at least four times per month, and does the household always or almost always purchase ice cream.","category":"fig/lifestyle"},{"id":"a6d71472-d112-48be-aae7-d9af250d554e","name":"dining_out_lemonade_drinker_likelihood","literate":"Dining out lemonade drinker likelihood","description":"Ranks an individual's likelihood to purchase lemonade when dining out, modeled based on whether the household purchase food or beverages from restaurants (e.g. from fast food restaurants, casual dining, fine dining, or bars/clubs/lounges, including dining in, take out and delivery) at least four times per month, and does the household always, almost always, or sometimes purchase lemonade.","category":"fig/lifestyle"},{"id":"312e5899-8082-4ed0-a577-95684c68a43b","name":"dining_out_prefer_salad_over_fries_eater_likelihood","literate":"Dining out prefer salad over fries eater likelihood","description":"Ranks an individual's likelihood to prefer a salad over fries when dining out, modeled based on whether the household purchase food or beverages from restaurants (e.g. from fast food restaurants, casual dining, fine dining, or bars/clubs/lounges, including dining in, take out and delivery) at least four times per month, and does the household prefer salad over fries, and does the household always or almost always purchase salad.","category":"fig/lifestyle"},{"id":"c86127dd-e23b-44a8-9138-b3766de1a5d9","name":"dining_out_shake_drinker_likelihood","literate":"Dining out shake drinker likelihood","description":"Ranks an individual's likelihood to purchase a shake when dining out, modeled based on whether the household purchase food or beverages from restaurants (e.g. from fast food restaurants, casual dining, fine dining, or bars/clubs/lounges, including dining in, take out and delivery) at least four times per month, and does the household always, almost always, or sometimes purchase a shake.","category":"fig/lifestyle"},{"id":"fb7039f4-ba2e-48de-b45e-84a24c3bdeb8","name":"dining_out_tea_drinker_likelihood","literate":"Dining out tea drinker likelihood","description":"Ranks an individual's likelihood to purchase tea when dining out, modeled based on whether the household purchase food or beverages from restaurants (e.g. from fast food restaurants, casual dining, fine dining, or bars/clubs/lounges, including dining in, take out and delivery) at least four times per month, and does the household always or almost always purchase tea.","category":"fig/lifestyle"},{"id":"048d54ed-324d-4172-af89-2d956d6c7ad0","name":"dinner_dining_enthusiast_likelihood","literate":"Dinner dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine out frequently for dinner, modeled based on whether household members purchase dinner from a restaurant three or more times per week.","category":"fig/lifestyle"},{"id":"db88465a-f532-4916-bc91-b10ccf5622ec","name":"direct_mail_preference_customer_likelihood","literate":"Direct mail preference customer likelihood","description":"Ranks an individual's likelihood to review media via postal mail, modeled based on whether the person considers newspapers, magazines, brochures, or flyers as a top preference for receiving information and enjoys viewing mail-based advertisements.","category":"fig/lifestyle"},{"id":"8d00d501-0d9c-4238-8eac-d8fc0e58d412","name":"direct_to_brand_cosmetic_purchaser_likelihood","literate":"Direct to brand cosmetic purchaser likelihood","description":"Ranks an individual's likelihood to purchase cosmetics directly from brands, modeled based on whether the household always or regularly purchases cosmetics online directly from the brand.","category":"fig/lifestyle"},{"id":"e2a47bae-a72b-438e-96dc-9f03400fc951","name":"direct_to_brand_fragrance_purchaser_likelihood","literate":"Direct to brand fragrance purchaser likelihood","description":"Ranks an individual's likelihood to purchase fragrances directly from brands, modeled based on whether the household always or regularly purchases fragrances online directly from the brand.","category":"fig/lifestyle"},{"id":"134cc039-541f-4a6e-9841-63b9065b611f","name":"discount_movie_enthusiast_likelihood","literate":"Discount movie enthusiast likelihood","description":"Ranks an individual's likelihood to attend discount movies, modeled based on whether the person watches movies at a discount movie theater three or more times per year.","category":"fig/lifestyle"},{"id":"8e8ea9b3-a792-43ed-84df-041ecdea06ca","name":"discretionary_spending_income","literate":"Discretionary spending income","description":"Estimates a household's annual income remaining after taxes, shelter, food, clothing, transportation, utilities, and healthcare expenses.","category":"fig/lifestyle"},{"id":"58915f52-be27-4ca6-a396-003f29eb0a39","name":"dishwasher_detergent_brand_switcher_likelihood","literate":"Dishwasher detergent brand switcher likelihood","description":"Ranks an individual's likelihood to switch dishwasher detergent brands, modeled based on whether the household usually purchases and is willing to try different dishwasher detergent brands.","category":"fig/lifestyle"},{"id":"bf7261fc-d966-4012-b97a-3ff7122cd1fc","name":"dma_id","literate":"Dma id","description":"The dma id associated with the person's household location.","category":"fig/geography"},{"id":"ace23568-b193-4df9-971c-44c6b09dc0fc","name":"do_it_yourself_home_improvement_interest","literate":"Do it yourself home improvement interest","description":"Indicates whether someone in the household has an interest in DIY home improvement.","category":"fig/lifestyle"},{"id":"1ea0826d-54ce-45f3-84db-5a3e8dd84ba0","name":"do_it_yourselfer_likelihood","literate":"Do it yourselfer likelihood","description":"Ranks an individual's likelihood to complete their own moderate to large home improvements, modeled based on whether the person would be more likely to do home repair or improvement jobs themselves or hire someone.","category":"fig/lifestyle"},{"id":"5eec9f79-7a2b-4dbc-a0a1-2ea309c8a60e","name":"dog_diner_likelihood","literate":"Dog diner likelihood","description":"Ranks an individual's likelihood to be a hot dog diner, modeled based on whether the household members purchase food from a fast-food restaurant at least once a month and always, almost always, or sometimes purchase a hot dog.","category":"fig/lifestyle"},{"id":"e4f0c214-511e-4d48-a57f-6be9db6a02b5","name":"dog_owning_interest","literate":"Dog owning interest","description":"Indicates whether someone in the household has an interest in owning a dog.","category":"fig/lifestyle"},{"id":"3fea36dc-28ba-4b1c-97a9-f3fabfe06294","name":"dollar_donor_likelihood","literate":"Dollar donor likelihood","description":"Ranks an individual's likelihood to be a low dollar donor, modeled based on whether the household typically donates $1-$100 to charitable or social causes in a year.","category":"fig/civic"},{"id":"b4824a49-cf46-4bac-abad-dd58119f9bd3","name":"domestic_beer_enthusiast_likelihood","literate":"Domestic beer enthusiast likelihood","description":"Ranks an individual's likelihood to consume domestic beer, modeled based on whether household members drink beer at least weekly and regularly choose domestic brands.","category":"fig/lifestyle"},{"id":"447672e7-c3e1-4e72-8008-8e09f2b60671","name":"domestic_travel_interest","literate":"Domestic travel interest","description":"Indicates whether someone in the household has an interest in domestic travel within the United States.","category":"fig/lifestyle"},{"id":"721d5b6c-f6b6-4a38-9087-d1c26efa8812","name":"domestic_vehicle_purchase_likelihood","literate":"Domestic vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy a domestic vehicle.","category":"fig/lifestyle"},{"id":"c1b0c9b8-72ad-4607-84b6-28d81feb419a","name":"donates_to_cancer_causes_likelihood","literate":"Donates to cancer causes likelihood","description":"Ranks an individual's likelihood to donate to cancer causes, modeled based on whether household members support cancer causes.","category":"fig/civic"},{"id":"c200f29e-87c1-4270-8f6d-ebb6dc01e69e","name":"doordash_dining_enthusiast_likelihood","literate":"Doordash dining enthusiast likelihood","description":"Ranks an individual's likelihood to use DoorDash, modeled based on whether the household use DoorDash at least every few months.","category":"fig/lifestyle"},{"id":"3adbd1e4-f955-4f54-bfb7-f753af8acacb","name":"dwelling_type","literate":"Dwelling type","description":"Indicates the type of structure for a household's primary residence building.","category":"fig/property"},{"id":"5b6df90e-ef02-4bee-8195-35ccf604276c","name":"ebay_purchaser_likelihood","literate":"Ebay purchaser likelihood","description":"Ranks an individual's likelihood to purchase items off eBay, modeled based on whether the person or a household member has purchased from eBay in the last 12 months.","category":"fig/lifestyle"},{"id":"a4f8aaa9-06f5-4ecb-b907-ebfc73fa1b62","name":"ebay_seller_likelihood","literate":"Ebay seller likelihood","description":"Ranks an individual's likelihood to be an eBay seller, modeled based on whether any household members sold at least one item on eBay in the last 12 months.","category":"fig/lifestyle"},{"id":"9e49f2f8-0e73-40e2-b3d7-ad92c20832d5","name":"economy_car_purchase_likelihood","literate":"Economy car purchase likelihood","description":"Ranks an individual's likelihood to purchase an economy car.","category":"fig/lifestyle"},{"id":"ad5ea87d-210e-4bb9-8b2a-3f1a35eea05d","name":"economy_suv_purchase_likelihood","literate":"Economy suv purchase likelihood","description":"Ranks an individual's likelihood to purchase an economy sport utility vehicle.","category":"fig/lifestyle"},{"id":"a512020d-ca56-4445-977d-2de4a1d0a4ec","name":"education_savings_plan_owner_likelihood","literate":"Education savings plan owner likelihood","description":"Ranks an individual's likelihood to own an Education Savings Plan (a tax-advantaged account designed to help families save for future education costs, including college, K-12 tuition, and apprenticeship programs), modeled based on whether the household currently have an education savings plan.","category":"fig/financial"},{"id":"03442edf-e0e3-4c17-93d3-f4fa602d105f","name":"effective_year_built","literate":"Effective year built","description":"Indicates the effective year a building was built, adjusted for major renovations or structural changes.","category":"fig/property"},{"id":"66a2cf0b-b0db-4c56-8902-c1ef7439e0f8","name":"electric_bike_enthusiast_likelihood","literate":"Electric bike enthusiast likelihood","description":"Ranks an individual's likelihood to be an electric bike enthusiast, modeled based on whether any household members have an electric bicycle or are considering one.","category":"fig/lifestyle"},{"id":"7ce120af-61a7-4bff-a8f4-f3775fa46c6c","name":"electric_over_hybrid_vehicle_preference_likelihood","literate":"Electric over hybrid vehicle preference likelihood","description":"Ranks an individual's likelihood to prefer an electric vehicle over a hybrid vehicle.","category":"fig/lifestyle"},{"id":"c4ae26e0-cda4-42f2-8382-48a4cdbdbc93","name":"electric_vehicle_purchase_likelihood","literate":"Electric vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy an electric vehicle.","category":"fig/lifestyle"},{"id":"9a436f40-89ff-406a-9f86-af4d39f5cfa4","name":"electronics_interest","literate":"Electronics interest","description":"Indicates whether someone in the household has an interest in electronics outside of mainstream consumer electronics, such as personal care electronics, medical devices, wearable tech, or specialty kitchen electronics.","category":"fig/lifestyle"},{"id":"1e3983c7-6460-4916-b025-42aa7f716a1c","name":"elite_home_furnishing_purchaser_likelihood","literate":"Elite home furnishing purchaser likelihood","description":"Ranks an individual's likelihood to buy elite home furnishings, modeled based on whether the person has shopped for or is very likely to shop for furniture or decor at high-end retailers like Design Within Reach or Restoration Hardware.","category":"fig/lifestyle"},{"id":"4c0f9a3e-fdc5-418a-b833-53c6f787df95","name":"employer_provided_health_insurance_policy_holder_likelihood","literate":"Employer provided health insurance policy holder likelihood","description":"Ranks an individual's likelihood to use health insurance benefits from their employer, modeled based on whether the household have health insurance provided through an employer.","category":"fig/financial"},{"id":"560b39d5-8e8b-4761-9733-52e348358913","name":"empty_nester_change_date","literate":"Empty nester change date","description":"Indicates the date an individual transitioned to an empty nester household.","category":"fig/life_event"},{"id":"be64935f-82fa-490a-8341-52e5e27c6205","name":"empty_nester_indicator","literate":"Empty nester indicator","description":"Indicates that a life-stage event has occurred signaling an individual is now an empty nester.","category":"fig/life_event"},{"id":"91c6bc4b-6552-4693-81d3-4d6a74bc651b","name":"energy_drink_switcher_likelihood","literate":"Energy drink switcher likelihood","description":"Ranks an individual's likelihood to switch energy drink brands, modeled based on whether the household usually buy different brands and are very willing to try different brands of energy drinks.","category":"fig/lifestyle"},{"id":"8942b5b9-d143-4480-912e-4b5579a68c63","name":"entertainment_books_interest","literate":"Entertainment books interest","description":"Indicates whether someone in the household has an interest in books and entertainment.","category":"fig/lifestyle"},{"id":"f255988b-c22b-4d80-9096-bf9820dcf3e8","name":"entertainment_reader_likelihood","literate":"Entertainment reader likelihood","description":"Ranks an individual's likelihood to read entertainment, modeled based on whether household members read people or entertainment books or magazines.","category":"fig/lifestyle"},{"id":"5fe02f3d-f2c9-4f1d-bc8a-95cbf891a101","name":"entrepreneurs_likelihood","literate":"Entrepreneurs likelihood","description":"Ranks an individual's likelihood of being a new entrepreneur, modeled based on whether any household members have their own small business (either full time or part time), that were started within the last two years, or are planning to start in the next 12 months.","category":"fig/demography"},{"id":"f9f7f158-526e-4805-9335-30f328a6875d","name":"environmental_and_animal_donation_engagement_intensity","literate":"Environmental and animal donation engagement intensity","description":"Indicates an individual's environmental and animal welfare donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active environmental and animal welfare donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant environmental and animal welfare donor minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"25c6226b-71aa-4fef-9b77-f051c5300f4e","name":"environmental_and_animal_donation_quintile","literate":"Environmental and animal donation quintile","description":"Ranks an individual into five tiers based on donation amount to environmental and animal causes.","category":"fig/civic"},{"id":"634bfa9c-8301-4aed-8182-c8bc343e7bb3","name":"environmental_and_animal_donation_recency","literate":"Environmental and animal donation recency","description":"Indicates how recently an individual donated to the environment and animals, based on the recency of donations in the environmental and animal category.","category":"fig/civic"},{"id":"3d220707-8082-4203-988f-2df44278516b","name":"environmental_contribution_recency","literate":"Environmental contribution recency","description":"Indicates how recently an individual has been active in or donated to causes that help improve the planet, both nationally and within their local communities, reflecting a genuine care for the environment.","category":"fig/civic"},{"id":"e8cae272-1c4d-4ada-a0e7-680118ec2de0","name":"environmental_donation_amount_quintile","literate":"Environmental donation amount quintile","description":"Ranks an individual into five tiers based on their donations to environmentally conscious causes. These individuals tend to genuinely care about the environment and are active with causes that help improve the planet, areas within the United States, and local communities.","category":"fig/civic"},{"id":"eb735329-d0fc-480d-9fe2-62f0ae68a4fe","name":"environmental_donor_likelihood","literate":"Environmental donor likelihood","description":"Ranks an individual's likelihood to donate to environmental causes, modeled based on whether household members support environmental causes.","category":"fig/civic"},{"id":"39ae81c5-09bb-49cd-9950-49652427bd4c","name":"environmentally_conscious_engagement_intensity","literate":"Environmentally conscious engagement intensity","description":"Indicates an individual's environmentally conscious engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active environmentally conscious champion (top 20% spending with most recent activity in past 0-6 months) to Dormant environmentally conscious minimal (bottom 20% spending with oldest activity over 25 months ago).Covers households that donate to and are active with environmental causes at the national and local level.","category":"fig/engagement"},{"id":"5a6f4bbf-b059-4cff-988e-deb776c25e36","name":"environmentally_focused_likelihood","literate":"Environmentally focused likelihood","description":"Ranks a household's likelihood to practice environmentally aware habits, modeled based on whether the individual consider yourself supportive concerning climate change, buying natural food, reducing pollution, purchase of electric cars and following sustainable environmental practices.","category":"fig/lifestyle"},{"id":"f76ba3b0-a510-4c9a-bf92-02ac338343ea","name":"estimated_building_square_footage","literate":"Estimated building square footage","description":"Measures the estimated square footage of a property's building area for property assessments and comparative analysis.","category":"fig/property"},{"id":"240f723e-f9c4-4444-ae88-9cfe59e2939a","name":"estimated_income","literate":"Estimated income","description":"Represents an individual's estimated income.","category":"fig/financial"},{"id":"a5599e3d-2a3d-489c-8769-8a90fbfaeef9","name":"etsy_purchaser_likelihood","literate":"Etsy purchaser likelihood","description":"Ranks an individual's likelihood of buying on Etsy, modeled based on whether the household has made one or more purchases on Etsy in the last 12 months.","category":"fig/lifestyle"},{"id":"dc226e23-0d45-4fb3-b678-12ddcbe78b60","name":"europe_travel_likelihood","literate":"Europe travel likelihood","description":"Ranks an individual's likelihood to travel to Europe, modeled based on whether the household has traveled to a European country in the last five years or is definitely or very likely to in the next five years.","category":"fig/lifestyle"},{"id":"22844678-0e75-49ee-a9c8-d346d780f124","name":"everyday_low_price_shopper_likelihood","literate":"Everyday low price shopper likelihood","description":"Ranks an individual's likelihood to be an everyday low price shopper, modeled based on whether the household is more likely to shop at a store that offers everyday low prices, considers lowest everyday prices very important, and goes to one location to get the best prices on most purchases.","category":"fig/lifestyle"},{"id":"b764f9bb-8141-4930-8c5f-44ae7a01aaf2","name":"experimental_cooks_likelihood","literate":"Experimental cooks likelihood","description":"Ranks an individual's likelihood to explore new recipes and meal ideas, modeled based on whether the person values the uniqueness of food products and frequently tries new recipes with unique ingredients.","category":"fig/lifestyle"},{"id":"1aa05121-7e6e-4101-bbf3-6455a6c7e45a","name":"exterior_wall_construction","literate":"Exterior wall construction","description":"Indicates the primary material and surface treatment of a building's outer walls.","category":"fig/property"},{"id":"719158e3-7a74-4950-afcd-ff57082c2016","name":"extreme_fitness_enthusiast_likelihood","literate":"Extreme fitness enthusiast likelihood","description":"Ranks an individual's likelihood to participate in P90X, CrossFit or other fitness programs, modeled based on whether the person or a household member participates in fitness programs like P90X, Insanity, CrossFit, or Bootcamp classes at least once per week.","category":"fig/lifestyle"},{"id":"82740f1c-4c90-4f5a-a704-6616f85f6bfe","name":"facebook_active_user_likelihood","literate":"Facebook active user likelihood","description":"Ranks an individual's likelihood to be socially active on Facebook, modeled based on whether the individual participates on Facebook 16 or more times per week and has more than 100 contacts on Facebook.","category":"fig/lifestyle"},{"id":"b5a7825b-8e0d-4b91-9ef0-2061edf616c7","name":"facebook_instagram_x_or_pinterest_user","literate":"Facebook instagram x or pinterest user","description":"Indicates whether an individual uses Facebook, Instagram, X (formerly Twitter), or Pinterest.","category":"fig/lifestyle"},{"id":"29328ef9-173b-4026-87a2-52f802a26291","name":"facebook_interest","literate":"Facebook interest","description":"Indicates whether someone in the household has an interest in using Facebook.","category":"fig/lifestyle"},{"id":"c71a51ed-e4d5-4904-b00a-96cff1a7e1da","name":"facebook_marketplace_purchaser_likelihood","literate":"Facebook marketplace purchaser likelihood","description":"Ranks an individual's likelihood to purchase on Facebook Marketplace, modeled based on whether the household has made one or more purchases on Facebook Marketplace in the last 12 months.","category":"fig/lifestyle"},{"id":"3f6aa534-6e1f-4412-ae0f-41651160e644","name":"facebook_marketplace_seller_likelihood","literate":"Facebook marketplace seller likelihood","description":"Ranks an individual's likelihood to be a Facebook Marketplace seller, modeled based on whether the household has sold at least one item on Facebook Marketplace in the last 12 months.","category":"fig/lifestyle"},{"id":"24ad9b1e-0540-4bab-a60e-996554f2d14d","name":"faith_and_health_donor_engagement_intensity","literate":"Faith and health donor engagement intensity","description":"Indicates an individual's faith and health donors engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active faith and health donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant faith and health donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donations to faith-driven and medical research organizations.","category":"fig/engagement"},{"id":"42325459-2d8d-460c-84f4-47a8eb44c402","name":"faith_and_medical_donation_quintile","literate":"Faith and medical donation quintile","description":"Ranks an individual into five tiers based on donation amount to faith-driven and medical research organizations.","category":"fig/civic"},{"id":"f9d18ae9-7f8f-4726-818e-73237acc5149","name":"faith_and_medical_research_donation_recency","literate":"Faith and medical research donation recency","description":"Indicates how recently an individual donated to faith-driven and medical research organizations.","category":"fig/civic"},{"id":"37c52ec4-c792-4f5c-80b2-fb4484af1b78","name":"faith_based_books_likelihood","literate":"Faith based books likelihood","description":"Ranks an individual's likelihood to read faith-based books or magazines, modeled based on whether household members read Bible or devotional books or magazines.","category":"fig/lifestyle"},{"id":"d2c66e0e-6ca8-4a58-a74f-6baf1fd3a9bf","name":"faith_based_donation_amount_quintile","literate":"Faith based donation amount quintile","description":"Ranks an individual into five tiers based on donation amount to faith-based causes.","category":"fig/civic"},{"id":"ab1e292c-f4cb-4558-88d9-7d51e562e192","name":"faith_based_donation_interest","literate":"Faith based donation interest","description":"Indicates whether someone in the household has an interest in donating to faith-based causes.","category":"fig/civic"},{"id":"d48b19fc-bba5-45b4-91eb-328557886250","name":"faith_based_donor_engagement_intensity","literate":"Faith based donor engagement intensity","description":"Indicates an individual's faith based donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active faith based donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant faith based donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households with strong spiritual beliefs who donate to faith-driven causes.","category":"fig/engagement"},{"id":"d7039a71-e41e-435d-9a6a-56c2e295a054","name":"faith_based_media_interest_likelihood","literate":"Faith based media interest likelihood","description":"Ranks an individual's likelihood to have an interest in faith-based media, including reading religious materials, listening to Christian or gospel music, and general faith-based interests.","category":"fig/lifestyle"},{"id":"3bbd0acd-0754-40b1-8180-1735ca509672","name":"faith_based_music_enthusiast_likelihood","literate":"Faith based music enthusiast likelihood","description":"Ranks an individual's likelihood to listen to spiritual music, modeled based on whether household members enjoy Christian or Gospel music.","category":"fig/lifestyle"},{"id":"2fb955f4-9d1f-4c77-ac03-30ba2585f4cc","name":"faith_based_music_interest","literate":"Faith based music interest","description":"Indicates whether someone in the household has an interest in faith-based music.","category":"fig/lifestyle"},{"id":"d294f2d5-f357-40b3-9a82-8692263bbe5d","name":"faith_focused_donation_recency","literate":"Faith focused donation recency","description":"Indicates how recently an individual has donated to faith-based causes, modeled based on households who have strong spiritual beliefs and believe that faith can improve the lives of those in need.","category":"fig/civic"},{"id":"0ce299ef-cb40-4d4d-936b-3aebb83b677f","name":"faith_interest","literate":"Faith interest","description":"Indicates whether someone in the household has an interest in faith-based topics.","category":"fig/lifestyle"},{"id":"7026d3bd-8171-4026-9473-e1e451d89ed5","name":"fall_purchase_concentration_quintile","literate":"Fall purchase concentration quintile","description":"Ranks an individual into five tiers based on the proportion of purchases made during the fall season (September through November).","category":"fig/lifestyle"},{"id":"686c4602-68e4-430d-87c7-43c71acb79c6","name":"family_composition","literate":"Family composition","description":"Indicates the family composition of a household, including marital status and the presence of children.","category":"fig/demography"},{"id":"3efeaca9-c9c9-4b1c-ac6d-252841ef8292","name":"family_learning_and_development_engagement_intensity","literate":"Family learning and development engagement intensity","description":"Indicates an individual's family learning and development engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active family learning and development champion (top 20% spending with most recent activity in past 0-6 months) to Dormant family learning and development minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"87e65245-f495-474f-bdf8-b8855d70d752","name":"fantasy_sports_enthusiast_likelihood","literate":"Fantasy sports enthusiast likelihood","description":"Ranks an individual's likelihood to participate in fantasy sports.","category":"fig/lifestyle"},{"id":"facfe27a-8174-49f2-a6bb-0752089ac91e","name":"fashion_accessories_and_beauty_engagement_intensity","literate":"Fashion accessories and beauty engagement intensity","description":"Indicates an individual's fashion accessories and beauty engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active fashion accessories and beauty champion (top 20% spending with most recent activity in past 0-6 months) to Dormant fashion accessories and beauty minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"259413d4-daf3-4378-a0f1-9987412913ad","name":"fashion_accessories_and_beauty_purchase_recency","literate":"Fashion accessories and beauty purchase recency","description":"Indicates how recently an individual made a purchase in the Fashion Accessories and Beauty category.","category":"fig/lifestyle"},{"id":"6c2b69a3-e585-43f6-b5b5-69cb022f0593","name":"fashion_accessories_and_beauty_spending_quintile","literate":"Fashion accessories and beauty spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the fashion accessories and beauty category.","category":"fig/lifestyle"},{"id":"5a2f75df-3acb-43e9-ad21-ee9b61bbffb0","name":"fashion_books_interest","literate":"Fashion books interest","description":"Indicates whether someone in the household has an interest in books and fashion.","category":"fig/lifestyle"},{"id":"0fb114fe-fa90-4ffc-87ee-44cd78b5ed11","name":"female_and_male_apparel_engagement_intensity","literate":"Female and male apparel engagement intensity","description":"Indicates an individual's female and male apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active female and male apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant female and male apparel minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"d9d6c14c-e4bd-4da4-a89c-7e75b16cc616","name":"female_and_male_apparel_purchase_recency","literate":"Female and male apparel purchase recency","description":"Indicates how recently an individual purchased an item in the female and male apparel category.","category":"fig/lifestyle"},{"id":"9eecf8c8-5ba1-4997-b0f7-115316d87f4e","name":"female_and_male_apparel_spending_quintile","literate":"Female and male apparel spending quintile","description":"Ranks an individual into five tiers based on spending in the female and male apparel category.","category":"fig/lifestyle"},{"id":"7567219c-055f-421f-8465-e044f76c5454","name":"female_apparel_style_and_comfort_spend_quintile","literate":"Female apparel style and comfort spend quintile","description":"Ranks an individual into five tiers based on spending on name-brand, fashionable, and comfortable women's apparel via catalog.","category":"fig/lifestyle"},{"id":"7ea07ecd-9cc8-4cda-a579-6af9c22dfc71","name":"female_brand_apparel_catalog_engagement_intensity","literate":"Female brand apparel catalog engagement intensity","description":"Indicates an individual's female brand apparel catalog engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active female brand apparel catalog champion (top 20% spending with most recent activity in past 0-6 months) to Dormant female brand apparel catalog minimal (bottom 20% spending with oldest activity over 25 months ago). Covers mature female shoppers who favor name-brand, fashionable, yet comfortable clothing from catalog retailers.","category":"fig/engagement"},{"id":"2611229b-d9a3-441e-a7fd-e87886650430","name":"female_online_value_shopper_engagement_intensity","literate":"Female online value shopper engagement intensity","description":"Indicates an individual's female online value shopper engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active female online value shopper champion (top 20% spending with most recent activity in past 0-6 months) to Dormant female online value shopper minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"ac515b85-cfe4-413e-81c0-8a58c3ac7818","name":"figurine_collecting_interest","literate":"Figurine collecting interest","description":"Indicates whether someone in the household has an interest in figurine collecting.","category":"fig/lifestyle"},{"id":"fa164e3e-ca40-4963-8a17-db609b0ab80c","name":"final_recorded_deed_sale_price","literate":"Final recorded deed sale price","description":"Represents the final sale price of the property as listed on the recorded deed.","category":"fig/property"},{"id":"2082ed5b-58f6-4427-887e-0e17fdb296a2","name":"financial_advisor_customer_likelihood","literate":"Financial advisor customer likelihood","description":"Ranks an individual's likelihood to use the services of a financial advisor, modeled based on whether the household currently use a personal financial advisor.","category":"fig/financial"},{"id":"580bbbe7-7e97-4b0a-afe1-573e96d139fa","name":"financial_health_newsletter_subscriber_likelihood","literate":"Financial health newsletter subscriber likelihood","description":"Ranks consumer likelihood to subscribe to financial newsletters, modeled based on whether any household members subscribe to any paid newsletter(s) received by mail or online, and the topics are financial or health.","category":"fig/lifestyle"},{"id":"0573da03-3cd7-4192-b6bc-a2c2331b9c08","name":"financial_institution_convenience_likelihood","literate":"Financial institution convenience likelihood","description":"Ranks an individual's likelihood to choose their financial institution because of convenience reasons, modeled based on whether the person considers convenience factors like hours of operation and branch locations important when deciding which financial institution to use.","category":"fig/financial"},{"id":"16379df3-ed2a-4970-a5c3-89dce747ae28","name":"financial_institution_shopper_likelihood","literate":"Financial institution shopper likelihood","description":"Ranks an individual's likelihood to switch financial institutions in less than one year, modeled based on whether the person is interested in other options or looking around for other options regarding their current primary financial institution.","category":"fig/financial"},{"id":"efa05ddc-9ecf-41dc-9ac4-c21705ae13de","name":"fine_dining_enthusiast_likelihood","literate":"Fine dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine at fine dining restaurants, modeled based on whether household members purchase food from fine dining restaurants four or more times per month.","category":"fig/lifestyle"},{"id":"56a3ee46-b52c-461a-9312-49443fa20508","name":"fireplace_opening_count","literate":"Fireplace opening count","description":"Counts the number of fireplace openings within the building.","category":"fig/property"},{"id":"3336e19c-9150-481e-9867-417e76791d6a","name":"fireplace_type","literate":"Fireplace type","description":"Indicates the type of fireplace present at the property.","category":"fig/property"},{"id":"13f1ff0a-5dca-42a4-8080-24961d1b967c","name":"fishing_interest","literate":"Fishing interest","description":"Indicates whether someone in the household has an interest in fishing.","category":"fig/lifestyle"},{"id":"c562b6ce-10c6-4857-98eb-fc5dc3f033bc","name":"fitness_equipment_purchaser_likelihood","literate":"Fitness equipment purchaser likelihood","description":"Ranks an individual's likelihood to purchase fitness equipment, modeled based on whether the household have any fitness equipment for exercising at home, and spent at least $100 on home fitness equipment in the last year.","category":"fig/lifestyle"},{"id":"7515872f-a44d-4760-8014-10123b4176ef","name":"fitness_interest","literate":"Fitness interest","description":"Indicates whether someone in the household has an interest in fitness and exercise.","category":"fig/lifestyle"},{"id":"b1109808-cf2b-451b-9976-fe0416347dfa","name":"flavored_drink_purchaser_likelihood","literate":"Flavored drink purchaser likelihood","description":"Ranks an individual's likelihood to purchase flavored drinks, modeled based on whether household members drink flavored juices (e.g. Fruitopia, Hawaiian Punch, Kool-Aid, Sunny-D, Tang) daily.","category":"fig/lifestyle"},{"id":"3075d9b2-5b8c-46f2-ba66-71ef863eeecc","name":"flood_insurance_customer_likelihood","literate":"Flood insurance customer likelihood","description":"Ranks an individual's likelihood to hold flood insurance, modeled based on whether the individual own the home, and does the household purchase flood insurance.","category":"fig/financial"},{"id":"cda977ae-5e75-485e-9954-21e9ccb870c7","name":"floor_construction_type","literate":"Floor construction type","description":"Indicates the type of floor construction of the property.","category":"fig/property"},{"id":"349ca19c-3377-45b2-95b6-d29b023b79c5","name":"floor_count","literate":"Floor count","description":"Indicates the number of stories for the property.","category":"fig/property"},{"id":"78b604d2-bc1d-4ac0-8650-41ba3858a407","name":"floral_fragrance_notes_enthusiast_likelihood","literate":"Floral fragrance notes enthusiast likelihood","description":"Ranks an individual's likelihood to purchase fragrances with floral notes, modeled based on whether the household is very likely to purchase floral (e.g., flowery, fruity) types of fragrances.","category":"fig/lifestyle"},{"id":"95bbe87d-4f49-4f0c-9156-f2847fccecfd","name":"food_delivery_customer_likelihood","literate":"Food delivery customer likelihood","description":"Ranks an individual's likelihood to use Postmates for food delivery, modeled based on whether the household has ever ordered delivery through Postmates.","category":"fig/lifestyle"},{"id":"e073443f-237c-49b2-95ac-1d7c4d4d97fe","name":"food_truck_consumer_likelihood","literate":"Food truck consumer likelihood","description":"Ranks an individual's likelihood to purchase from food trucks, modeled based on whether the person or their household members have purchased food from a food truck in the last 12 months or typically purchase food from a food truck three or more times in a year.","category":"fig/lifestyle"},{"id":"e08e29af-ac06-46b7-a824-e939fc7c2999","name":"football_entertainer_likelihood","literate":"Football entertainer likelihood","description":"Ranks an individual's likelihood to be a football entertainer, modeled based on whether the household has friends or family over to watch professional or college football on television at least every few weeks and spends $100 or more on food and beverages for a day of games.","category":"fig/lifestyle"},{"id":"750cd049-91f5-46ef-bd3e-21d50914078d","name":"football_enthusiast_likelihood","literate":"Football enthusiast likelihood","description":"Ranks an individual's likelihood to follow football, modeled based on whether household members watch college or pro football on TV weekly or more often.","category":"fig/lifestyle"},{"id":"72558406-c0b8-4da7-9899-b6679fef6c1b","name":"free_streaming_enthusiast_likelihood","literate":"Free streaming enthusiast likelihood","description":"Ranks an individual's likelihood to use free streaming services.","category":"fig/lifestyle"},{"id":"fbcf4d78-7338-4e1d-a931-2129fc0aeb3f","name":"frequent_debit_or_atm_card_user_likelihood","literate":"Frequent debit or atm card user likelihood","description":"Ranks an individual's likelihood to use a debit or ATM card 16 or more times per month, modeled based on whether the person used their debit or ATM card for purchases at least 21 times in the past month.","category":"fig/financial"},{"id":"8bf92560-bed5-42a3-aa2f-75a682437047","name":"frequent_mobile_purchaser_likelihood","literate":"Frequent mobile purchaser likelihood","description":"Ranks an individual's likelihood to make purchases via a mobile phone, modeled based on whether the individual use the individual's mobile/cellular phone to make purchases monthly or more often, and have the individual used the individual's mobile/cellular phone to make three or more purchases in the last six months.","category":"fig/lifestyle"},{"id":"48d79d45-21e5-41c6-bb25-960767021589","name":"frequent_movie_enthusiast_likelihood","literate":"Frequent movie enthusiast likelihood","description":"Ranks an individual's likelihood to attend movies frequently, modeled based on whether any household members go to a movie theater every two to three weeks or more often.","category":"fig/lifestyle"},{"id":"0881c1f9-3757-416b-8d53-c4040d1983aa","name":"frequent_online_movie_viewer_likelihood","literate":"Frequent online movie viewer likelihood","description":"Ranks an individual's likelihood to access movies online, modeled based on whether the household accesses movies at least three or more times per week via a free streaming service.","category":"fig/lifestyle"},{"id":"0b2b613e-d546-475f-b905-95574f054f72","name":"frequent_online_music_purchaser_likelihood","literate":"Frequent online music purchaser likelihood","description":"Ranks an individual's likelihood of purchasing music online, modeled based on whether the individual frequently listen to music purchased online, either via download or subscription service.","category":"fig/lifestyle"},{"id":"e6f0af56-0f28-4e82-b214-3c0e522aeb21","name":"frequent_takeout_food_likelihood","literate":"Frequent takeout food likelihood","description":"Ranks an individual's likelihood to frequently order takeout food, modeled based on whether the individual orders food for delivery or pick-up at least three times per month and buys versus makes at least half their meals.","category":"fig/lifestyle"},{"id":"bbfda3ee-2b8e-4fe3-ab67-c101ad62aabd","name":"fresh_food_delivery_consumer_likelihood","literate":"Fresh food delivery consumer likelihood","description":"Ranks an individual's likelihood to have fresh food delivered, modeled based on whether household members order perishable groceries (e.g., fruit, vegetables, meat, fish) online for home delivery once a month or more frequently.","category":"fig/lifestyle"},{"id":"81230792-30d0-44cf-8143-6d1258e5f78a","name":"fresh_food_seeker_likelihood","literate":"Fresh food seeker likelihood","description":"Ranks an individual's likelihood to have fresh food delivered, modeled based on whether the household is more likely to use fresh vegetables, consider fresh to be much better than frozen, use recipes that use only fresh ingredients and decide what produce to buy based on what is in season.","category":"fig/lifestyle"},{"id":"dd09d623-b444-4f0f-a7a0-36559dda2b3b","name":"fresh_fragrance_notes_enthusiast_likelihood","literate":"Fresh fragrance notes enthusiast likelihood","description":"Ranks an individual's likelihood to purchase fragrances with fresh notes, modeled based on whether the household is very likely to purchase fresh (e.g., clean, crisp) types of fragrances.","category":"fig/lifestyle"},{"id":"a5333d8e-6e96-4994-b677-5d471e59b22f","name":"fried_chicken_sandwich_diner_likelihood","literate":"Fried chicken sandwich diner likelihood","description":"Ranks an individual's likelihood to be fried chicken sandwich diners, modeled based on whether the household members purchase food from a fast-food restaurant at least one time per month and always or almost always purchase a fried chicken sandwich.","category":"fig/lifestyle"},{"id":"86d36644-093b-460c-a4bb-99cc7e1b1a30","name":"fried_fish_sandwich_diner_likelihood","literate":"Fried fish sandwich diner likelihood","description":"Ranks an individual's likelihood to be a fried fish diner, modeled based on whether household members purchase food from a fast-food restaurant at least once a month and always or almost always purchase a fried chicken sandwich.","category":"fig/lifestyle"},{"id":"9ace3abf-5a4c-4c5b-93c8-9475041ef3a3","name":"frozen_food_brand_switcher_likelihood","literate":"Frozen food brand switcher likelihood","description":"Ranks an individual's likelihood to have fresh food delivered, modeled based on whether household members use  frozen meals (e.g., frozen pizzas, frozen entrees) at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"1f977afe-cc1c-40f5-9dba-795116a26aba","name":"fruit_alcoholic_beverage_drinker_likelihood","literate":"Fruit alcoholic beverage drinker likelihood","description":"Ranks an individual's likelihood to drink fruit alcoholic beverages, modeled based on whether household members drink fruit flavored alcoholic beverages at least one day a week.","category":"fig/lifestyle"},{"id":"77b0293d-d786-4416-95bd-8e8f92bb35c7","name":"full_size_cars_in_household_count","literate":"Full size cars in household count","description":"Counts the number of full-size cars in a household.","category":"fig/lifestyle"},{"id":"ce35ad34-173d-4db6-b330-d91de27009cd","name":"full_size_luxury_truck_purchase_likelihood","literate":"Full size luxury truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a full-size luxury truck.","category":"fig/vehicles"},{"id":"8f80b7ab-61a4-4aae-8055-7dd3cbaa0955","name":"full_size_suv_purchase_likelihood","literate":"Full size suv purchase likelihood","description":"Ranks an individual's likelihood to purchase a full size sport utility vehicle.","category":"fig/lifestyle"},{"id":"14fea717-0202-45e9-8a59-47a8595de5cc","name":"full_size_truck_purchase_likelihood","literate":"Full size truck purchase likelihood","description":"Ranks an individual's likelihood to buy a full-size truck.","category":"fig/lifestyle"},{"id":"d62d877c-e111-4928-a36d-a2dd40c69a43","name":"furniture_store_credit_card_user","literate":"Furniture store credit card user","description":"Indicates whether an individual uses a furniture store credit card.","category":"fig/financial"},{"id":"1fcf2efc-0371-4a28-b9ac-ff32074882a7","name":"future_investor_likelihood","literate":"Future investor likelihood","description":"Ranks an individual's likelihood to be a future investor, modeled based on whether the household recently performed for the first time, or plans to perform for the first time in the next 12 months, various financial activities such as opening a savings account, buying stocks, or making other types of investments.","category":"fig/financial"},{"id":"98751e60-4a8c-4aad-9aa3-296fc4702c37","name":"garage_finish_status","literate":"Garage finish status","description":"Indicates whether the property's garage or carport is finished or unfinished.","category":"fig/property"},{"id":"ccf0c6ff-4f31-439d-96b5-44c7caa23645","name":"garage_material","literate":"Garage material","description":"Indicates the primary construction material of the property's garage or carport (e.g., brick, frame, masonry, wood, concrete, metal, stone).","category":"fig/property"},{"id":"4e1a8841-164f-4d62-80b6-8e64fec63356","name":"garage_structure_type","literate":"Garage structure type","description":"Indicates the structural type of the property's garage or carport (e.g., attached, detached, basement, built-in, carport).","category":"fig/property"},{"id":"1b0ad350-3772-4806-8e45-d76d40457e58","name":"garage_vehicle_capacity","literate":"Garage vehicle capacity","description":"Indicates the vehicle capacity of the property's garage or carport, measured in number of cars (1 through 10).","category":"fig/property"},{"id":"9dbc18c7-ec72-488c-9ea0-7ed21148bd35","name":"garden_and_backyard_engagement_intensity","literate":"Garden and backyard engagement intensity","description":"Indicates an individual's garden and backyard engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active garden and backyard champion (top 20% spending with most recent activity in past 0-6 months) to Dormant garden and backyard minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"f4fc02c4-786f-4d6a-9073-4fc88ba1a67e","name":"garden_and_backyard_purchase_recency","literate":"Garden and backyard purchase recency","description":"Indicates how recently an individual purchased an item in the garden and backyard category.","category":"fig/lifestyle"},{"id":"f7a601fd-a022-4007-b79d-1d33d7e0a6cd","name":"garden_and_backyard_spending_quintile","literate":"Garden and backyard spending quintile","description":"Ranks individuals into five tiers based on the average dollars spent in the garden and backyard category.","category":"fig/lifestyle"},{"id":"eb227aa5-2ce8-49bb-aa1d-465ff3a89a7f","name":"gardening_interest","literate":"Gardening interest","description":"Indicates whether someone in the household has an interest in gardening.","category":"fig/lifestyle"},{"id":"c9de6c70-0756-418e-86a8-639c730ac758","name":"gas_energy_consumer_likelihood","literate":"Gas energy consumer likelihood","description":"Ranks an individual's likelihood to consume gas energy, modeled based on whether the person uses only gas for heating their home and for the water heater.","category":"fig/lifestyle"},{"id":"26c97c49-f477-48a6-83f4-c47336d414a5","name":"gender","literate":"Gender","description":"Indicates the individual's gender.","category":"fig/demography"},{"id":"940a901d-a7ee-49c5-90f2-ab75317f8710","name":"gender_of_child_1","literate":"Gender of child 1","description":"Indicates the gender of an individual's first child.","category":"fig/demography"},{"id":"58bf97d1-eaf3-4d24-bca5-8ce7c4d7803f","name":"gender_of_child_2","literate":"Gender of child 2","description":"Indicates the gender of an individual's second child.","category":"fig/demography"},{"id":"cf358897-ffb0-49af-8d55-f235bd76bebb","name":"gender_of_child_3","literate":"Gender of child 3","description":"Indicates the gender of an individual's third child.","category":"fig/demography"},{"id":"e545e192-6736-4188-96de-a1ed82a01f69","name":"gender_of_child_4","literate":"Gender of child 4","description":"Indicates the gender of an individual's fourth child.","category":"fig/demography"},{"id":"70b1b7af-d14f-45f9-9e05-baeda2e43f9e","name":"general_book_reading_interest","literate":"General book reading interest","description":"Indicates whether someone in the household has an interest in reading books.","category":"fig/lifestyle"},{"id":"83188dab-635b-4e7d-90fe-c51a1eaef90a","name":"general_gifts_engagement_intensity","literate":"General gifts engagement intensity","description":"Indicates an individual's general gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active general gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant general gifts minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"62f21380-2d61-4c1c-bfb7-b5f7054b496b","name":"general_gifts_purchase_recency","literate":"General gifts purchase recency","description":"Indicates how recently an individual purchased general gifts.","category":"fig/lifestyle"},{"id":"9101cff4-e2de-4b58-be5a-457fda870236","name":"general_gifts_spending_quintile","literate":"General gifts spending quintile","description":"Ranks individuals into five tiers based on total spending on general gifts.","category":"fig/lifestyle"},{"id":"e775c678-a800-492e-a12a-ca3835698fdc","name":"general_travel_interest","literate":"General travel interest","description":"Indicates whether someone in the household has an interest in travel.","category":"fig/lifestyle"},{"id":"0985a0e1-0353-4f0e-9c9f-ecb4c1342f45","name":"geocode_accuracy","literate":"Geocode accuracy","description":"Indicates the precision level of the assigned geographic coordinates, from address-level (rooftop) to area-level.","category":"fig/geography"},{"id":"1fbad892-9b5a-4c77-9e4f-5c946f089b64","name":"gift_purchase_recency","literate":"Gift purchase recency","description":"Indicates how recently an individual purchased items across any gift category, covering general gifts, practical and technology-focused gifts, unique personalized gifts for loved ones, B2B office and corporate gifts, specialty foods and gifts, and modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"ed637e80-10ef-457d-b34a-8e68c3b7cdad","name":"gift_shopper_engagement_intensity","literate":"Gift shopper engagement intensity","description":"Indicates an individual's tech and gift shopper engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active tech and gift shopper champion (top 20% spending with most recent activity in past 0-6 months) to Dormant tech and gift shopper minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households that enjoy treating themselves and others with practical, beneficial gifts, including the latest technology.","category":"fig/engagement"},{"id":"006a2ed3-b8a8-4ed3-91dd-56d6dcbf018d","name":"gift_spending_quintile","literate":"Gift spending quintile","description":"Ranks individuals into five tiers based on their strongest gift spending signal across gift categories, including general gifts, practical and technology-focused gifts, unique personalized gifts for loved ones, B2B office and corporate gifts, specialty foods and gifts, and modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"824b6851-d656-45d3-9213-af43deb0d733","name":"gig_economy_employees_likelihood","literate":"Gig economy employees likelihood","description":"Ranks an individual's likelihood to be gig employed, modeled based on whether any household members are a gig driver, delivering food, groceries, beverages, or people.","category":"fig/demography"},{"id":"c86c91a9-85de-433f-813e-5d7b09fc4e01","name":"gluten_free_dining_customer_likelihood","literate":"Gluten free dining customer likelihood","description":"Ranks an individual's likelihood of being a gluten-free diner, modeled based on whether the individual follow a gluten free eating style every day or almost every day.","category":"fig/lifestyle"},{"id":"9515eefa-23fb-48ad-b191-351dc71cf84c","name":"gofundme_donor_likelihood","literate":"Gofundme donor likelihood","description":"Ranks an individual's likelihood to donate via GoFundMe, modeled based on whether the household made donations at least one time through GoFundMe or other crowdfunding websites in the last 12 months.","category":"fig/civic"},{"id":"e5e84f0c-cf1b-4866-a63c-8c506467d605","name":"golf_interest","literate":"Golf interest","description":"Indicates whether someone in the household has an interest in golf.","category":"fig/lifestyle"},{"id":"bf72a50c-c747-4b77-900d-926fd0762874","name":"gourmet_food_interest","literate":"Gourmet food interest","description":"Indicates whether someone in the household has an interest in gourmet food.","category":"fig/lifestyle"},{"id":"0d35101d-329a-4d80-b281-cb4e4c978baa","name":"graduate_school_student_likelihood","literate":"Graduate school student likelihood","description":"Ranks an individual's likelihood to be a graduate school student, modeled based on whether any household members are currently enrolled in graduate school.","category":"fig/demography"},{"id":"4f86156a-9ee3-4d7b-8dde-c43a38b1077b","name":"grandchildren_spending_interest","literate":"Grandchildren spending interest","description":"Indicates whether someone in the household has an interest in spending on grandchildren.","category":"fig/demography"},{"id":"0fb24fe8-8020-41d4-b28b-2d7a23a8524b","name":"greek_middle_eastern_dining_enthusiast_likelihood","literate":"Greek middle eastern dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine at Greek or Middle Eastern restaurants, modeled based on whether the household always, regularly, or occasionally selects Greek or Middle Eastern food when purchasing food.","category":"fig/lifestyle"},{"id":"c921eebe-f411-485a-b533-9242f7e2569a","name":"green_product_purchaser_likelihood","literate":"Green product purchaser likelihood","description":"Ranks an individual's likelihood to purchase or seek products that are non-toxic, energy and water-efficient, modeled based on whether the individual purchase ‚Äúgreen‚Äù products.","category":"fig/lifestyle"},{"id":"b6698871-5fe4-4fad-a9db-0b20c32c7fe6","name":"grilled_chicken_sandwich_diner_likelihood","literate":"Grilled chicken sandwich diner likelihood","description":"Ranks an individual's likelihood to purchase grilled chicken sandwiches, modeled based on whether the person always or almost always purchases a grilled chicken sandwich from a fast-food restaurant at least once a month.","category":"fig/lifestyle"},{"id":"6bcca02e-3360-45a5-b07c-b043f2f9f52b","name":"grocery_loyalty_card_customer_likelihood","literate":"Grocery loyalty card customer likelihood","description":"Ranks an individual's likelihood to use three or more grocery store loyalty or rewards cards, modeled based on whether the individual use 3+ grocery store loyalty/rewards cards regularly.","category":"fig/lifestyle"},{"id":"cac425e8-73c9-48b3-943d-0b6d2c27729b","name":"grocery_store_app_user_likelihood","literate":"Grocery store app user likelihood","description":"Ranks an individual's likelihood to use grocery apps when they shop, modeled based on whether the household has grocery apps on their mobile phones and uses them weekly for at least four specific shopping activities.","category":"fig/lifestyle"},{"id":"e25da745-45ea-4ac8-8bea-c0a09db99d4b","name":"grocery_store_frequenter_likelihood","literate":"Grocery store frequenter likelihood","description":"Ranks an individual's likelihood to shop frequently at grocery stores, modeled based on whether household members shop in person at a grocery store every few days or more often.","category":"fig/lifestyle"},{"id":"441ec27f-fb3f-47f8-86fc-3f8e9b952007","name":"grubhub_dining_enthusiast_likelihood","literate":"Grubhub dining enthusiast likelihood","description":"Ranks an individual's likelihood to use the Grubhub food delivery service, modeled based on whether the household use Grubhub at least every few months.","category":"fig/lifestyle"},{"id":"fa161753-8aa4-4355-8d4f-4f5c78d86658","name":"gym_member_likelihood","literate":"Gym member likelihood","description":"Ranks an individual's likelihood to belong to a gym, modeled based on whether the person or household members have an active gym membership.","category":"fig/lifestyle"},{"id":"51d3df2e-3d93-4c2a-a5c4-688d6fae7b13","name":"hair_color_purchaser_blonde_likelihood","literate":"Hair color purchaser blonde likelihood","description":"Ranks an individual's likelihood to purchase blonde hair color, modeled based on whether any household members color their hair only at home, and typically color it blonde, at least every three to four months.","category":"fig/lifestyle"},{"id":"cd353c7c-de27-458e-b1be-3efffb27165c","name":"hair_color_purchaser_brown_likelihood","literate":"Hair color purchaser brown likelihood","description":"Ranks an individual's likelihood to purchase brown hair color, modeled based on whether any household members color their hair only at home, and typically color it brown, at least every three to four months.","category":"fig/lifestyle"},{"id":"df1a8d81-4852-49a9-b3c1-7a5a110228dd","name":"hair_color_purchaser_likelihood","literate":"Hair color purchaser likelihood","description":"Ranks an individual's likelihood to regularly color their hair at home, including specific color preferences such as blonde, brown, or red.","category":"fig/lifestyle"},{"id":"f15433bf-547f-4389-89b7-8fec046d4587","name":"hair_color_purchaser_red_likelihood","literate":"Hair color purchaser red likelihood","description":"Ranks an individual's likelihood to purchase red hair color, modeled based on whether any household members color their hair only at home, and typically color it red, at least every three to four months.","category":"fig/lifestyle"},{"id":"5d351d13-98b0-4cf1-8269-9dec73370aaa","name":"hard_cider_enthusiast_likelihood","literate":"Hard cider enthusiast likelihood","description":"Ranks an individual's likelihood to consume hard cider, modeled based on whether household members drink hard cider at least every few weeks.","category":"fig/lifestyle"},{"id":"9ba53ebe-a584-44d9-9d28-3ba3559abf66","name":"hard_lemonade_drinker_likelihood","literate":"Hard lemonade drinker likelihood","description":"Ranks an individual's likelihood to drink hard lemonade, modeled based on whether household members drink hard lemonade at least every few weeks.","category":"fig/lifestyle"},{"id":"78b3d3ea-4bb9-4517-8bd1-1c22bd1a4f93","name":"hard_seltzer_enthusiast_likelihood","literate":"Hard seltzer enthusiast likelihood","description":"Ranks an individual's likelihood to consume hard seltzer, modeled based on whether household members drink hard seltzers (sparkling water with alcohol) at least one day a week.","category":"fig/lifestyle"},{"id":"c11483cd-d19a-4d13-8f0f-e175c85fdce0","name":"hard_tea_drinker_likelihood","literate":"Hard tea drinker likelihood","description":"Ranks an individual's likelihood to drink hard tea, modeled based on whether household members drink hard tea at least every few weeks.","category":"fig/lifestyle"},{"id":"145296ec-a3d4-47ad-b6f0-85e968d0ab8a","name":"has_auto_loan","literate":"Has auto loan","description":"Indicates whether an individual has an auto loan.","category":"fig/financial"},{"id":"1262f4d5-0bf6-48dd-b22b-b67350bfd1e5","name":"has_banking_activity","literate":"Has banking activity","description":"Indicates whether an individual is active with banking, credit, or other financial services.","category":"fig/financial"},{"id":"8b20a7f3-0e4b-46ec-8a31-6d0643a8f778","name":"has_club_or_continuity_purchase_in_last_24_months","literate":"Has club or continuity purchase in last 24 months","description":"Indicates whether an individual made a club or subscription purchase within the last 24 months.","category":"fig/lifestyle"},{"id":"b54e047d-a4c4-4b4c-b208-2981bd3ef177","name":"has_educational_loan","literate":"Has educational loan","description":"Indicates the presence of a student loan or other credit used for educational purposes.","category":"fig/financial"},{"id":"e6e5af31-d090-47fb-a0f6-068e3d160064","name":"has_financial_services_installment_loan","literate":"Has financial services installment loan","description":"Indicates whether an individual has a financial services installment loan.","category":"fig/financial"},{"id":"aa6363d1-e011-4f18-9be6-26110cca14cb","name":"has_home_equity_loan","literate":"Has home equity loan","description":"Indicates whether an individual has a home equity loan. A home equity loan allows borrowing a lump sum against home equity, repaid monthly at a fixed interest rate.","category":"fig/financial"},{"id":"9829609c-171f-4314-9dec-dbe8a2773d81","name":"has_home_mortgage","literate":"Has home mortgage","description":"Indicates whether the individual has a home mortgage.","category":"fig/financial"},{"id":"94767a1a-f2ec-4686-a2d7-a9bbe879c640","name":"has_major_network_credit_card","literate":"Has major network credit card","description":"Indicates whether an individual has a Visa, Mastercard, or American Express credit card.","category":"fig/financial"},{"id":"573c1ead-3a83-4d1c-bf10-dac0b6402807","name":"has_membership_warehouse_credit_card","literate":"Has membership warehouse credit card","description":"Indicates whether an individual uses a credit card affiliated with a warehouse club (e.g., Costco, Sam's Club).","category":"fig/financial"},{"id":"8de3ad77-6d61-4dce-a6be-0f2686018f85","name":"has_other_financial_activity","literate":"Has other financial activity","description":"Indicates that an individual in a household has activity related to other credit, financial services, or insurance.","category":"fig/financial"},{"id":"0ecda0f4-b445-4ff1-852e-75d0db66da2a","name":"has_refinanced_installment_loan","literate":"Has refinanced installment loan","description":"Indicates whether an individual has refinanced an installment loan.","category":"fig/financial"},{"id":"e116184b-b1e5-450d-acc5-e65ede0eee95","name":"has_store_or_specialty_card","literate":"Has store or specialty card","description":"Indicates whether an individual has a store-branded or specialty credit card, covering categories such as department stores, grocery, travel and entertainment, electronics, sporting goods, furniture, home improvement, apparel, and warehouse clubs.","category":"fig/financial"},{"id":"c801c0d3-6c83-460a-9393-d4c1244e2129","name":"has_used_catalog_showroom_credit_card","literate":"Has used catalog showroom credit card","description":"Indicates whether an individual has used a catalog showroom credit card. A catalog showroom credit card is a type of store-specific credit used at retailers that display goods in a showroom for customers to select from a catalog.","category":"fig/financial"},{"id":"61107a3c-8bf2-4ab6-9a3e-c6bd44e5fe55","name":"has_used_finance_company_credit_card","literate":"Has used finance company credit card","description":"Indicates whether an individual has used a credit card issued by a finance company (non-bank lender that provides credit cards, personal loans, or auto financing).","category":"fig/financial"},{"id":"8aed30cf-f44f-488c-ac0c-c31916431089","name":"has_used_oil_or_gas_credit_card","literate":"Has used oil or gas credit card","description":"Indicates if an individual has used an oil or gas credit card for a transaction.","category":"fig/financial"},{"id":"f6d1feeb-eef8-4905-afa9-4ef82f5f52ba","name":"has_utilized_other_credit_or_leasing","literate":"Has utilized other credit or leasing","description":"Indicates whether an individual uses credit or leasing services other than auto loans, home mortgages, installment loans, or standard credit cards.","category":"fig/financial"},{"id":"e550cc0b-d50c-423f-8fdc-bf914428c713","name":"health_and_wellness_purchase_recency","literate":"Health and wellness purchase recency","description":"Indicates how recently an individual's household purchased health and wellness products, identifying households actively purchasing products to improve their health and wellness.","category":"fig/lifestyle"},{"id":"221b27b6-db88-433e-bf79-467e95ebce63","name":"health_and_wellness_spending_quintile","literate":"Health and wellness spending quintile","description":"Ranks an individual into five tiers based on their health and wellness product expenditures. These individuals are actively purchasing products to improve their health and wellness.","category":"fig/lifestyle"},{"id":"75b7d55d-b8cc-43cb-86e8-259371e123eb","name":"health_for_life_donor_engagement_intensity","literate":"Health for life donor engagement intensity","description":"Indicates an individual's health for life donors engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active health for life donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant health for life donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors who support medical causes for ailments affecting any age or life stage.","category":"fig/engagement"},{"id":"508e3a95-3e1d-43be-a3ae-3423f2327d6a","name":"health_insurance_through_labor_union_likelihood","literate":"Health insurance through labor union likelihood","description":"Ranks an individual's likelihood to have health insurance through a labor union, modeled based on whether any household members have health insurance through a labor union.","category":"fig/financial"},{"id":"3536e010-199f-42c5-bce2-613f8e14b332","name":"healthy_cereals_purchaser_likelihood","literate":"Healthy cereals purchaser likelihood","description":"Ranks an individual's likelihood of purchasing healthy cereals, modeled based on whether the household purchase cereal with health benefits (e.g., high protein, vitamin enriched, whole grain) weekly.","category":"fig/lifestyle"},{"id":"d8ba21e0-6efc-4de0-8726-001504e07c52","name":"healthy_diet_likelihood","literate":"Healthy diet likelihood","description":"Ranks an individual's likelihood to follow a healthy diet, modeled based on whether household members are interested in diet and weight loss and buy diet or low-calorie foods weekly or more.","category":"fig/lifestyle"},{"id":"73bc8e0b-a968-4b70-9a1b-2ac52d3c8721","name":"heavy_cleaner_likelihood","literate":"Heavy cleaner likelihood","description":"Ranks an individual's likelihood to be a heavy cleaner, modeled based on whether cleaning products are used daily in the home.","category":"fig/lifestyle"},{"id":"d471662d-e62c-4950-b3ab-439bcb5355d1","name":"heavy_coupon_user_likelihood","literate":"Heavy coupon user likelihood","description":"Ranks an individual's likelihood to actively use and redeem coupons, modeled based on whether the household has redeemed 11 or more coupons in the last month, and does the household use coupons at least once per week.","category":"fig/lifestyle"},{"id":"f96a1ac8-22b6-4c4c-8dcf-d572473407e2","name":"heavy_fiber_focused_food_buyer_likelihood","literate":"Heavy fiber focused food buyer likelihood","description":"Ranks an individual's likelihood to purchase many fiber-focused foods, modeled based on whether household members always or almost always buy high-fiber foods.","category":"fig/lifestyle"},{"id":"a9763c4f-7e96-42f5-8556-e9a909f2b3cb","name":"heavy_gluten_free_food_buyer_likelihood","literate":"Heavy gluten free food buyer likelihood","description":"Ranks an individual's likelihood to frequently purchase gluten-free foods, modeled based on whether household members always or almost always buy gluten-free foods.","category":"fig/lifestyle"},{"id":"49ce342d-40af-4973-acab-2b62f989987f","name":"heavy_low_fat_food_buyer_likelihood","literate":"Heavy low fat food buyer likelihood","description":"Ranks an individual's likelihood to buy many low-fat foods, modeled based on whether household members always or almost always buy low-fat foods.","category":"fig/lifestyle"},{"id":"28fa4f1e-1778-4939-96ee-23e8f3ef6349","name":"high_dollar_belief_causes_donor_likelihood","literate":"High dollar belief causes donor likelihood","description":"Ranks an individual's likelihood to donate over $500 annually to religious causes, modeled based on whether the household donates $500 or more in a typical year to religious charitable causes.","category":"fig/civic"},{"id":"c0b6a3f6-d63e-443f-a803-3463b0e8548e","name":"high_dollar_other_causes_non_religious_donor_likelihood","literate":"High dollar other causes non religious donor likelihood","description":"Ranks an individual's likelihood to donate over $500 annually to non-religious causes, modeled based on whether the household donates $500 or more in a typical year to all other (non-religious) charitable causes.","category":"fig/civic"},{"id":"a25ee34e-36da-4174-8ba1-4769710ea816","name":"high_end_formal_and_casual_apparel_engagement_intensity","literate":"High end formal and casual apparel engagement intensity","description":"Indicates an individual's high end formal and casual apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active high end formal and casual apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant high end formal and casual apparel minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"734ac075-b415-4ae2-96d2-46a990df1b53","name":"high_end_mattress_purchaser_likelihood","literate":"High end mattress purchaser likelihood","description":"Ranks an individual's likelihood to purchase high-end mattresses, modeled based on whether the household plan to purchase a new mattress in the next 12 months, and if it were purchased today, would it be more than $1,000.","category":"fig/lifestyle"},{"id":"0086ab7c-a61e-4b58-bb4b-12b35b686e61","name":"high_end_shopper_likelihood","literate":"High end shopper likelihood","description":"Ranks an individual's likelihood to shop in high-end stores, modeled based on whether the person wears brand-name clothing, values trendy styles, or shops at high-end stores.","category":"fig/lifestyle"},{"id":"56fc24f8-7cc8-43eb-a85a-25d57fbe39ed","name":"high_price_apparel_purchase_recency","literate":"High price apparel purchase recency","description":"Indicates how recently an individual purchased high-price men's or women's formal and casualwear.","category":"fig/lifestyle"},{"id":"886d9870-07b4-4bfe-9224-5e95e4c00bc1","name":"high_price_apparel_spending_quintile","literate":"High price apparel spending quintile","description":"Ranks an individual into five tiers based on spending on high-price men's and women's formal and casual apparel.","category":"fig/lifestyle"},{"id":"87d33bf7-dd8d-4328-b645-9d2b9d0821da","name":"high_price_female_apparel_accessories_engagement_intensity","literate":"High price female apparel accessories engagement intensity","description":"Indicates an individual's high price female apparel accessories engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active high price female apparel accessories champion (top 20% spending with most recent activity in past 0-6 months) to Dormant high price female apparel accessories minimal (bottom 20% spending with oldest activity over 25 months ago). Covers purchases in the high-ticket female apparel and accessories category, where the 12-month average spend is $150 or more.","category":"fig/engagement"},{"id":"43ef355b-3d9d-41c4-9910-435c98067a36","name":"high_price_female_apparel_accessories_spending_quintile","literate":"High price female apparel accessories spending quintile","description":"Ranks an individual into five tiers based on spending on high-price female apparel and accessories.","category":"fig/lifestyle"},{"id":"34855bc5-5990-467d-8adc-9a0c45c1b77e","name":"high_price_female_apparel_and_accessories_recency","literate":"High price female apparel and accessories recency","description":"Indicates how recently an individual purchased high price female apparel or accessories.","category":"fig/lifestyle"},{"id":"9e7f5c2f-36e1-4bf2-aff7-bfae3131cc90","name":"high_price_home_decor_engagement_intensity","literate":"High price home decor engagement intensity","description":"Indicates an individual's high price home decor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active high price home decor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant high price home decor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers purchases in the high-ticket home decor category, where the 12-month average spend is $175 or more.","category":"fig/engagement"},{"id":"8dfdd759-fe3a-4750-ba26-39d17a30b556","name":"high_price_home_decor_purchase_recency","literate":"High price home decor purchase recency","description":"Indicates how recently an individual purchased an item in the High price Home Décor category.","category":"fig/lifestyle"},{"id":"7fa2521c-c33a-47f6-aa83-4591d48aa4e4","name":"high_price_home_decor_spending_quintile","literate":"High price home decor spending quintile","description":"Ranks an individual into five tiers based on an average 12 month spend of $175 or more on high ticket home decor.","category":"fig/lifestyle"},{"id":"071235fb-033d-4c26-98fb-734fb0979c47","name":"hobbies_and_crafts_interest","literate":"Hobbies and crafts interest","description":"Indicates whether someone in the household has an interest in hobbies and crafts.","category":"fig/lifestyle"},{"id":"d7b23261-a6b4-417f-9c0b-5e7b3d1eda55","name":"hobby_interest","literate":"Hobby interest","description":"Indicates whether someone in the household has any reported hobby. This is a composite flag covering hobbies (e.g., baking, gardening, photography), sports (e.g., golf, fishing, cycling), travel (e.g., cruise, international, RV), music preferences, mail order activity, media and technology usage, investments and insurance, nutrition, pets, and other interests.","category":"fig/lifestyle"},{"id":"6d5f3b99-afed-4654-b5f9-d59e331c23c0","name":"hobby_or_collectibles_interest","literate":"Hobby or collectibles interest","description":"Indicates whether someone in the household has an interest in hobby indicator.","category":"fig/lifestyle"},{"id":"9ac183b4-a05a-4a0d-859e-17e96ccbc121","name":"hobby_purchase_recency","literate":"Hobby purchase recency","description":"Indicates how recently an individual purchased items across hobby-related spending categories, including indoor media and collecting (music, magazines, coins, investments) and traditional domestic hobbies (needlework, crafts, baking, puzzles).","category":"fig/lifestyle"},{"id":"4837273a-2427-4892-abf6-6dfc02383b60","name":"hobby_spending_quintile","literate":"Hobby spending quintile","description":"Ranks individuals into five tiers based on their average quintile score across hobby-related spending categories, including indoor media and collecting (music, magazines, coins, investments) and traditional domestic hobbies (needlework, crafts, baking, puzzles).","category":"fig/lifestyle"},{"id":"963781b8-64ec-45b8-8393-9fd60b3df40e","name":"hockey_enthusiast_likelihood","literate":"Hockey enthusiast likelihood","description":"Ranks an individual's likelihood to be interested in watching hockey for entertainment, modeled based on whether the individual or household members watch hockey at least every few weeks.","category":"fig/lifestyle"},{"id":"a369d012-4d62-4682-99e4-ce69f1e6155a","name":"home_and_fashion_trend_purchase_recency","literate":"Home and fashion trend purchase recency","description":"Indicates how recently an individual purchased items reflecting the latest trends in home decor and fashion.","category":"fig/lifestyle"},{"id":"46bc203f-d69a-4181-b499-ae72d5eb2f70","name":"home_and_fashion_trend_spending_quintile","literate":"Home and fashion trend spending quintile","description":"Ranks individuals into five tiers based on spending on the latest trends in home decor and fashion.","category":"fig/lifestyle"},{"id":"dbd784df-a67f-4b85-be09-b7eb5c4fd64a","name":"home_buying_likelihood","literate":"Home buying likelihood","description":"Indicates an individual's likelihood to buy a house, condo, or apartment in the next 12 months.","category":"fig/financial"},{"id":"410e9158-1ea0-4fde-84ca-eabea0dd6dbc","name":"home_buying_or_financing_likelihood","literate":"Home buying or financing likelihood","description":"Indicates an individual's likelihood to buy a home or obtain a home loan in the next 12 months, covering plans to purchase a house, condo, or apartment as well as plans to obtain a new home mortgage.","category":"fig/property"},{"id":"bdc84d4a-1d4f-4e0f-8b6e-6a1b4907614e","name":"home_cleaning_new_product_seeker_likelihood","literate":"Home cleaning new product seeker likelihood","description":"Ranks an individual's likelihood to seek out new cleaning products for their home, modeled based on whether the person has tried at least 3 new home cleaning products in the last 6 months, is willing to try new ones, and is usually one of the first to try them.","category":"fig/lifestyle"},{"id":"2247dae0-d0b6-493e-b1f8-54144405449b","name":"home_decor_engagement_intensity","literate":"Home decor engagement intensity","description":"Indicates an individual's home decor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active home decor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant home decor minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"75726f65-f247-4543-a99f-3e1ca8956dbc","name":"home_decor_purchase_recency","literate":"Home decor purchase recency","description":"Indicates the time elapsed since an individual last purchased home decor.","category":"fig/lifestyle"},{"id":"ad2c325c-24cb-4214-8db6-e72678bc7dfb","name":"home_decor_spending_quintile","literate":"Home decor spending quintile","description":"Ranks an individual into five tiers based on the average amount spent in the home decor category.","category":"fig/lifestyle"},{"id":"d4c0efb9-9282-4df0-a968-ccbc9dddaf06","name":"home_delivery_preference_recency","literate":"Home delivery preference recency","description":"Indicates how recently an individual showed a preference for the convenience of home delivery for goods such as food, magazines, books, home decor, or apparel, specifically within the daily delivery deal category.","category":"fig/lifestyle"},{"id":"923e4164-bfb4-4fa9-9278-53e9771518a0","name":"home_delivery_shopper_engagement_intensity","literate":"Home delivery shopper engagement intensity","description":"Indicates an individual's home delivery shopping engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active home delivery shopper champion (top 20% spending with most recent activity in past 0-6 months) to Dormant home delivery shopper minimal (bottom 20% spending with oldest activity over 25 months ago). Covers individuals who enjoy the convenience of having food, magazines, books, home decor, and apparel delivered to their home.","category":"fig/engagement"},{"id":"bc79783b-3e1c-4540-b0c0-28806f76bf79","name":"home_entertainer_likelihood","literate":"Home entertainer likelihood","description":"Ranks an individual's likelihood to entertain at home, modeled based on whether the person frequently has friends or family over, enjoys hosting for the holidays, and regularly receives visitors.","category":"fig/lifestyle"},{"id":"7d7cc6fc-925f-452c-89e1-ce3ffa3bf32b","name":"home_financing_likelihood","literate":"Home financing likelihood","description":"Indicates an individual's likelihood to obtain a home mortgage in the next 12 months.","category":"fig/financial"},{"id":"11865b66-82d9-4782-b0fa-943d47141356","name":"home_gym_owner_likelihood","literate":"Home gym owner likelihood","description":"Ranks an individual's likelihood to have a home gym, modeled based on whether the household have at least one aerobic machine (treadmill, stationary bicycle or bike trainers, elliptical trainer, stair-stepper, rowing machine) and at least one strength machine (free weights for workouts at home, e.g., dumbbells; weight machine for home workouts; other large fitness equipment, e.g., specialty machines; other small fitness equipment, e.g., bands).","category":"fig/lifestyle"},{"id":"1e0560ca-3961-424a-8756-5b6b962f076c","name":"home_maintenance_and_hunting_spending_quintile","literate":"Home maintenance and hunting spending quintile","description":"Ranks consumer spending into five tiers for products and services associated with home maintenance and hunting, modeled based on households with interests in both DIY repairs and hunting.","category":"fig/lifestyle"},{"id":"6544d612-b69e-4d8e-afeb-2ec588f3d1b5","name":"home_market_value","literate":"Home market value","description":"Estimates an individual's total home market value in dollars, based on tax records, assessor data, and modeled estimates that incorporate demographic, geographic, and property characteristics.","category":"fig/property"},{"id":"772dbfe1-a74d-4ffa-9943-f5fbac27e915","name":"home_market_value_change_date","literate":"Home market value change date","description":"Indicates the date of a change in an individual's home market value (see Home market value change direction).","category":"fig/life_event"},{"id":"ff6237e6-16d4-4af0-bb30-7640a205db23","name":"home_market_value_change_direction","literate":"Home market value change direction","description":"Indicates whether the home market value most recently moved up or down (see Home market value).","category":"fig/life_event"},{"id":"ff67c25b-065e-4db1-ae82-169a43d82c4b","name":"home_office_supply_credit_card_transaction","literate":"Home office supply credit card transaction","description":"Indicates whether an individual has made a purchase with a credit card at a home or office supply store.","category":"fig/financial"},{"id":"af60df4b-8c8d-427c-84c7-cb9b3ac30d66","name":"home_office_type","literate":"Home office type","description":"Indicates whether a home office or small office is present at an individual's address.","category":"fig/property"},{"id":"659d0b86-a2e1-43cb-be7e-092117e652dc","name":"home_owner_or_renter_derivation","literate":"Home owner or renter derivation","description":"Indicates the homeownership status of a household as either owner or renter.","category":"fig/property"},{"id":"d979f115-a720-4abe-8e8c-9b2fd2fd3fed","name":"home_owner_relocation_likelihood","literate":"Home owner relocation likelihood","description":"Ranks an owned household's likelihood to move in the next 2-4 months.","category":"fig/life_event"},{"id":"3cfe8ccc-df45-45e0-933a-c33d3ffd28cf","name":"home_ownership_status","literate":"Home ownership status","description":"Indicates a household's likelihood to owning rather than renting home","category":"fig/property"},{"id":"5cc0fc56-aa2f-45cf-b115-8c6a6583fd57","name":"home_remodeler_likelihood","literate":"Home remodeler likelihood","description":"Ranks an individual's likelihood to do home remodeling projects, modeled based on whether the household plans any room renovations in the next 12 months.","category":"fig/lifestyle"},{"id":"c80a3f48-be0e-419b-a9ff-7d233e9d4c45","name":"home_renovation_project_recency","literate":"Home renovation project recency","description":"Indicates how recently a household has planned or engaged in home renovation, including purchasing tools, supplies, and decor for updating their home.","category":"fig/lifestyle"},{"id":"6b3ddca3-6d52-46fe-9022-32bdc684bd6b","name":"home_renovation_spending_quintile","literate":"Home renovation spending quintile","description":"Ranks an individual into five tiers based on home renovation spend amount. They are household members who are planning to or are currently renovating or updating their home. They are purchasing the supplies and tools needed to do so, and buying decor for once it is complete.","category":"fig/lifestyle"},{"id":"c7ed896b-47ae-4fda-91b1-f952ec7744de","name":"home_sale_year_month","literate":"Home sale year month","description":"Indicates the sale date of a property. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/property"},{"id":"f9518107-f783-4726-9254-0d903260831e","name":"home_security_system_purchase_likelihood","literate":"Home security system purchase likelihood","description":"Ranks an individual's likelihood to purchase a home security system, modeled based on whether the household plans to purchase a monitored home security system in the next 12 months.","category":"fig/lifestyle"},{"id":"40612fb9-46a5-4169-94e1-b54530a49fe9","name":"home_shopping_network_enthusiast_likelihood","literate":"Home shopping network enthusiast likelihood","description":"Ranks an individual's likelihood to frequently shop on the Home Shopping Network, modeled based on whether household members watch the Home Shopping Network (HSN) weekly or more frequently, and made 2 or more purchases in the last 12 months.","category":"fig/lifestyle"},{"id":"08a08e11-2d00-4f63-ac3c-2f64a71c7675","name":"home_structure_type","literate":"Home structure type","description":"Indicates the structural style of an individual's property (e.g., Colonial, Ranch, Victorian, Cape Cod).","category":"fig/property"},{"id":"f46e5b10-07ad-41be-b7db-77e11c8d86b5","name":"home_study_courses_interest","literate":"Home study courses interest","description":"Indicates whether someone in the household has an interest in home study courses.","category":"fig/lifestyle"},{"id":"aca727b4-0c28-4105-94be-64f2ba86bcd8","name":"home_warranty_purchaser_likelihood","literate":"Home warranty purchaser likelihood","description":"Ranks an individual's likelihood to purchase a home warranty in the next 12 months, modeled based on whether the individual have a home warranty plan.","category":"fig/lifestyle"},{"id":"b56e2de8-9f03-423c-a749-12993c26a8ea","name":"home_year_built","literate":"Home year built","description":"Indicates the year when the property was built.","category":"fig/property"},{"id":"36d47682-0714-4db2-bbea-fc6c82a7beb7","name":"homestead_exemption_status","literate":"Homestead exemption status","description":"Indicates whether a property owner has qualified for a homeowner or homestead exemption. This is a tax benefit that reduces the taxable value of a primary residence.","category":"fig/property"},{"id":"708d8543-9b3a-4c90-bf0a-bf9d024efc2b","name":"hotel_loyalty_program_member_likelihood","literate":"Hotel loyalty program member likelihood","description":"Ranks an individual's likelihood to belong to one or more hotel member programs, modeled based on whether the person traveled more than one day for personal reasons, belongs to a hotel loyalty or rewards program, and booked a hotel at least once in the last two years.","category":"fig/lifestyle"},{"id":"dfd18f11-c8e0-417c-9d86-f7bcc1750e4a","name":"household_education","literate":"Household education","description":"Indicates the education level of a household.","category":"fig/demography"},{"id":"3ebef9fd-dacf-42b1-885e-e2110a51b3dc","name":"household_education_derivation","literate":"Household education derivation","description":"Indicates the source granularity for a household's education level.","category":"fig/demography"},{"id":"138d031c-e073-40bc-8796-678fadbea553","name":"household_generation_count","literate":"Household generation count","description":"Counts the number of generations living within a household.","category":"fig/demography"},{"id":"a593867e-d7c3-45f0-9de6-2754fc21f2fc","name":"household_income","literate":"Household income","description":"Estimates a household's annual income based on modeled narrow-band and broad-band income ranges.","category":"fig/financial"},{"id":"ae53e4c1-9f8c-4ada-a7a0-c2f65ffde397","name":"household_income_change_date","literate":"Household income change date","description":"Indicates the date a change in an individual's income occurred (see Household income change direction).","category":"fig/life_event"},{"id":"b210c7b4-4f7f-40d5-a533-94be0e1b0b18","name":"household_income_change_direction","literate":"Household income change direction","description":"Indicates a recently detected change in consumer income (see Household income).","category":"fig/life_event"},{"id":"06ee48f3-0dc5-49b6-a3bd-0508fc35871a","name":"household_lifestyle_count","literate":"Household lifestyle count","description":"Counts the total number of lifestyles present in a household.","category":"fig/lifestyle"},{"id":"722b7ce4-81cb-4ecb-b535-5029a34005e3","name":"household_marital_status_composition","literate":"Household marital status composition","description":"Indicates the marital status composition of adults within a household.","category":"fig/demography"},{"id":"f17047ef-8ea8-4e69-863e-e073e52fe8a0","name":"household_marital_status_derivation","literate":"Household marital status derivation","description":"Indicates the marital status composition of a household (e.g., At least 1 married, At least 1 single, Both married and single).","category":"fig/demography"},{"id":"c6817ecc-f371-4792-bcc5-d6226d7d7144","name":"household_political_party_affiliation","literate":"Household political party affiliation","description":"Identifies the political party affiliation or affiliations within a household.","category":"fig/civic"},{"id":"6b2c7ab1-a839-47d0-853e-b32a95b30c03","name":"household_size","literate":"Household size","description":"Counts the number of persons in a household.","category":"fig/demography"},{"id":"f33afcfb-b680-413c-b0e4-bee3b7c87495","name":"household_size_derivation","literate":"Household size derivation","description":"Indicates the source type for a household size data.","category":"fig/demography"},{"id":"4705d433-dfd9-4477-83d9-cfc45b29ed5c","name":"housing_density","literate":"Housing density","description":"The housing density at an address","category":"fig/demography"},{"id":"494aac1c-9a09-413c-a0b8-7ddc2f0fbc17","name":"humanitarian_and_cultural_cause_donation_quintile","literate":"Humanitarian and cultural cause donation quintile","description":"Ranks an individual into five tiers based on the average dollar amount of donations made to humanitarian and cultural causes.","category":"fig/civic"},{"id":"aef5e725-444f-4405-b8ff-d31edfb9a208","name":"humanitarian_and_veteran_cause_support_recency","literate":"Humanitarian and veteran cause support recency","description":"Indicates how recently an individual's household has supported humanitarian efforts and veteran causes.","category":"fig/civic"},{"id":"f129806a-a7b7-47f1-8dec-a7519448385a","name":"humanitarian_and_veteran_support_donation_quintile","literate":"Humanitarian and veteran support donation quintile","description":"Ranks an individual into five tiers based on a household's relative donation amount to humanitarian and veteran support causes.","category":"fig/civic"},{"id":"1b2d33bf-a5b6-4ab1-877b-115d20c29026","name":"humanitarian_and_veteran_supporter_engagement_intensity","literate":"Humanitarian and veteran supporter engagement intensity","description":"Indicates an individual's humanitarian and veteran supporters engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active humanitarian and veteran supporters champion (top 20% spending with most recent activity in past 0-6 months) to Dormant humanitarian and veteran supporters minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households actively supporting humanitarian efforts and helping improve the lives of veterans.","category":"fig/engagement"},{"id":"470eba81-1770-421b-a758-f67f76af8a8f","name":"humanitarian_donor_engagement_intensity","literate":"Humanitarian donor engagement intensity","description":"Indicates an individual's humanitarian donors engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active humanitarian donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant humanitarian donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors to national and local humanitarian causes within the United States.","category":"fig/engagement"},{"id":"aec24975-8b2a-4d55-9253-e8f9b95435cc","name":"humanitarian_donor_interest","literate":"Humanitarian donor interest","description":"Indicates whether someone in the household has an interest in donating to humanitarian causes.","category":"fig/civic"},{"id":"b1b49e10-bda3-4a19-ae14-5f182334dea4","name":"hunting_or_shooting_interest","literate":"Hunting or shooting interest","description":"Indicates whether someone in the household has an interest in hunting or shooting, including big game hunting and general hunting/shooting activities.","category":"fig/lifestyle"},{"id":"ff74511b-fa4f-42c8-8f40-e6095eaaa10f","name":"hunting_shooting_interest","literate":"Hunting shooting interest","description":"Indicates whether someone in the household has an interest in hunting and shooting.","category":"fig/lifestyle"},{"id":"df8db9e8-02e8-47e7-bba6-6d6dc1088e1f","name":"hybrid_vehicle_purchase_likelihood","literate":"Hybrid vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a hybrid vehicle.","category":"fig/lifestyle"},{"id":"5f215b3c-7d76-4bbb-9a54-d5a1a2e39943","name":"hybrid_work_seeker_likelihood","literate":"Hybrid work seeker likelihood","description":"Ranks an individual's likelihood to be a hybrid work seeker, modeled based on whether the person would request a hybrid work setup if given the choice.","category":"fig/lifestyle"},{"id":"0328f917-ce59-484e-898c-0894c337aa87","name":"identity_theft_protection_purchaser_likelihood","literate":"Identity theft protection purchaser likelihood","description":"Ranks an individual's likelihood to have purchased an identity theft protection plan, modeled based on whether any household members currently use paid credit monitoring or paid identity theft protection services or paid identity theft insurance.","category":"fig/financial"},{"id":"8518aba9-93d5-49ab-ab28-c0371dea3190","name":"import_beer_enthusiast_likelihood","literate":"Import beer enthusiast likelihood","description":"Ranks an individual's likelihood to consume import beer, modeled based on whether household members regularly drink imported beer, and consume imported beer most often.","category":"fig/lifestyle"},{"id":"51c80e22-2d1a-4c75-aac0-b8ab6d9b06a2","name":"import_vehicle_purchase_likelihood","literate":"Import vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy an import vehicle.","category":"fig/lifestyle"},{"id":"1d5c461a-b78a-4430-b420-471358225988","name":"improvement_assessed_market_value","literate":"Improvement assessed market value","description":"Represents the assessed market value of a property's improvements for tax purposes.","category":"fig/property"},{"id":"e37d1369-945b-4f29-b5ff-4b49c09925a1","name":"impulse_purchaser_likelihood","literate":"Impulse purchaser likelihood","description":"Ranks an individual's likelihood to purchase off list items during in-store shopping, modeled based on whether the person generally makes 50% or more of their household product purchases on an unplanned basis.","category":"fig/lifestyle"},{"id":"afc85129-bdd7-4aa0-b32e-b4b6a32280ee","name":"income_compared_to_county_average","literate":"Income compared to county average","description":"Measures how a household's estimated income compares to the average income for its county, expressed as the percentage above or below the county average. For example, a value of 25 means a household's income is 25% above average.","category":"fig/financial"},{"id":"fa31e342-928a-45fd-86a4-d94be47ab541","name":"income_derivation","literate":"Income derivation","description":"Indicates more details on how is a household income attribue derived","category":"fig/financial"},{"id":"f2a1e3d9-90f9-4c3c-a398-cf56d17d4b9f","name":"income_modeled_without_protected_class_data","literate":"Income modeled without protected class data","description":"Indicates the annual income for a household.","category":"fig/financial"},{"id":"750fe040-1853-46db-9657-9a22e7363468","name":"income_tier_derivation","literate":"Income tier derivation","description":"Indicates the type of information used to assign a household's income range.","category":"fig/financial"},{"id":"d218e505-e59b-46ec-93f8-bfeb37e0d83e","name":"independent_voter_likelihood","literate":"Independent voter likelihood","description":"Ranks an individual's likelihood to vote based on specific issues rather than party affiliation, modeled based on whether the individual usually vote for parties based on the topics they are campaigning about and the topics/issues being represented.","category":"fig/civic"},{"id":"147248dc-69a8-464b-a4a4-afbe68d18eed","name":"individual_credit_activity_in_household","literate":"Individual credit activity in household","description":"Indicates whether an individual within a household has credit activity.","category":"fig/financial"},{"id":"69c43d32-2d98-46c1-a6ea-b76c6aa4503b","name":"individual_marital_status","literate":"Individual marital status","description":"Estimates whether the individual is married or single, based on declared and derived household data including newly married records.","category":"fig/demography"},{"id":"23369af6-e515-435f-a34b-d7a03abab848","name":"individual_marital_status_indicator","literate":"Individual marital status indicator","description":"Indicates an individual's marital status as married or single. A household marital status describes the marital composition of everyone at the address (e.g., at least 1 married), while this attribute describes that specific person's own status. They can diverge when, say, a single adult child lives with married parents.","category":"fig/demography"},{"id":"3ca6d97f-65c6-4b9c-b025-74ed442319c5","name":"individual_record_marketing_suitability","literate":"Individual record marketing suitability","description":"Indicates the quality of an individual's record for direct mail or telephone marketing.","category":"fig/reachability"},{"id":"01f7ca2c-bd15-4cbb-8d0e-15376e7d6cd8","name":"individual_s_title","literate":"Individual’s title","description":"Indicates an individual's title or form of address (e.g., Mr, Ms).","category":"fig/demography"},{"id":"0b3ae905-ec52-4b1a-84ac-8102f642a95d","name":"indoor_hobbies_purchase_recency","literate":"Indoor hobbies purchase recency","description":"Indicates how recently an individual purchased items for indoor media and collecting categories, including music, radio, magazines, books, TV and movies, coins, antiques, and investments.","category":"fig/lifestyle"},{"id":"36559b77-3332-4a0f-b084-4da8599563e0","name":"indoor_hobbies_spending_quintile","literate":"Indoor hobbies spending quintile","description":"Ranks individuals into five tiers based on their spending on indoor media and collecting categories, including music, radio, magazines, books, TV and movies, coins, antiques, and investments.","category":"fig/lifestyle"},{"id":"f36bc1a0-41bd-45d8-a4b0-6093fd233d25","name":"indoor_hobby_catalog_engagement_intensity","literate":"Indoor hobby catalog engagement intensity","description":"Indicates an individual's indoor hobby catalog engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active indoor hobby catalog champion (top 20% spending with most recent activity in past 0-6 months) to Dormant indoor hobby catalog minimal (bottom 20% spending with oldest activity over 25 months ago). Covers individuals who shop catalogs for items related to music, reading, movies, collecting, and similar indoor interests.","category":"fig/engagement"},{"id":"71eba42f-9cfd-4e78-8c9d-c8d61bb95c35","name":"inflation_indexed_consumer_likelihood","literate":"Inflation indexed consumer likelihood","description":"Ranks an individual's likelihood to be inflation indexed, modeled based on whether the person is concerned about inflation's impact on their cost of living, is buying more store brands, seeking ways to spend less, avoiding purchases due to economic concerns, and expects to tighten household spending.","category":"fig/financial"},{"id":"2a906de3-e340-4323-9223-79b035f51a5a","name":"insomnia_likelihood","literate":"Insomnia likelihood","description":"Ranks an individual's likelihood to suffer from insomnia, modeled based on whether the individual has insomnia.","category":"fig/lifestyle"},{"id":"87d8fa4b-fdde-4d90-9401-afc7f96e627d","name":"instagram_interest","literate":"Instagram interest","description":"Indicates whether someone in the household has an interest in using Instagram.","category":"fig/lifestyle"},{"id":"d6c6ad89-bb50-4854-ae71-5c4bec79f6f2","name":"instagram_purchaser_likelihood","literate":"Instagram purchaser likelihood","description":"Ranks an individual's likelihood to make purchases through Instagram, modeled based on whether the household has made one or more purchases on Instagram in the last 12 months.","category":"fig/lifestyle"},{"id":"ef1f507c-d758-4b0f-8f8f-4d2a5a78b1d0","name":"instagram_user_likelihood","literate":"Instagram user likelihood","description":"Ranks an individual's likelihood to use Instagram, modeled based on whether the individual use Instagram 11 or more times per week.","category":"fig/lifestyle"},{"id":"14bd0998-19e3-4507-ba76-94fb60919524","name":"installment_home_equity_loan_origination_date","literate":"Installment home equity loan origination date","description":"Indicates the origination year and month of an individual's installment home equity loan.","category":"fig/financial"},{"id":"8ecbddab-bc49-4d05-a017-4c6f279bad58","name":"insurance_for_loan_products_purchaser_likelihood","literate":"Insurance for loan products purchaser likelihood","description":"Ranks an individual's likelihood to purchase insurance for loans, modeled based on whether the person would be very likely to consider loan or payment protection if they were considering a new personal or auto loan today.","category":"fig/financial"},{"id":"eaa263ff-a31a-449a-b35e-abbe68c4047a","name":"insurance_purchase_interest","literate":"Insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing insurance.","category":"fig/financial"},{"id":"3bafa3be-fd01-4bd2-9c5a-e205e1989eb6","name":"insurance_purchaser_likelihood","literate":"Insurance purchaser likelihood","description":"Ranks an individual's likelihood to purchase pet insurance, modeled based on whether the household have pet insurance.","category":"fig/financial"},{"id":"52708bde-7504-4121-9eac-aa4cce6f9a20","name":"insurance_switcher_likelihood","literate":"Insurance switcher likelihood","description":"Ranks an individual's likelihood to switch insurance providers, modeled based on whether the household plan to obtain a new quote for home or vehicle insurance within the next six months.","category":"fig/financial"},{"id":"78eb5d94-1ee7-4e54-a2ac-aac0c89e32cc","name":"intend_to_purchase_5g_service_likelihood","literate":"Intend to purchase 5g service likelihood","description":"Ranks an individual's likelihood to purchase 5G service, modeled based on whether the household is very likely to get 5G service on a mobile/cellular phone in the next 12 months.","category":"fig/lifestyle"},{"id":"78e2c91b-45ce-43d2-be5a-66f33f755fbf","name":"interest_checking_preference_likelihood","literate":"Interest checking preference likelihood","description":"Ranks an individual's likelihood to choose a financial institution because of interest checking, modeled based on whether the person considered benefits for using an interest-bearing checking account very important when deciding which financial institution to use.","category":"fig/financial"},{"id":"48c73921-183c-4b1b-8f24-ffffff579fa8","name":"interest_in_sports","literate":"Interest in sports","description":"Indicates whether someone in the household has an interest in participating in sports.","category":"fig/lifestyle"},{"id":"77bcea04-7a9f-48ee-8172-8627c7214f3d","name":"interior_decorating_books_interest","literate":"Interior decorating books interest","description":"Indicates whether someone in the household has an interest in interior decorating books.","category":"fig/lifestyle"},{"id":"1981d925-095b-4ed9-a11f-6b2f14d4137f","name":"intermittent_faster_likelihood","literate":"Intermittent faster likelihood","description":"Ranks an individual's likelihood of being an intermittent faster, modeled based on whether any household members regularly plan their meals to follow intermittent fasting.","category":"fig/lifestyle"},{"id":"87a39c6a-00ca-4b32-afd7-888bdecd95b9","name":"international_travel_interest","literate":"International travel interest","description":"Indicates whether someone in the household has an interest in international travel.","category":"fig/lifestyle"},{"id":"4c80ccfe-83f7-4bda-abd7-74a7b0b413a5","name":"international_traveler_likelihood","literate":"International traveler likelihood","description":"Ranks an individual's likelihood to conduct international travel.","category":"fig/lifestyle"},{"id":"6334e17e-2c2e-4273-9dba-9e38c4a15338","name":"international_wireless_or_landline_customer_likelihood","literate":"International wireless or landline customer likelihood","description":"Ranks an individual's likelihood to have an international wireless or landline telephone service, modeled based on whether the household make international phone calls anywhere outside of the United States.","category":"fig/lifestyle"},{"id":"e0bfc907-8f7e-4a15-91ff-5fbb76adcd3c","name":"internet_5g_cable_switcher_likelihood","literate":"Internet 5g cable switcher likelihood","description":"Ranks an individual's likelihood to switch from a cable provider to a 5G home internet service, modeled based on whether the household use 5G technology for internet service.","category":"fig/lifestyle"},{"id":"8e1bce6e-81ee-4b55-b089-4e876fed29da","name":"internet_all_the_time_consumer_likelihood","literate":"Internet all the time consumer likelihood","description":"Ranks an individual's likelihood to be an internet all the time consumer, modeled based on whether the person strongly agrees that they are always connected, would feel disconnected without the internet, and prioritizes unlimited data for mobile plans.","category":"fig/lifestyle"},{"id":"e655e9f3-ac26-43ee-b4be-09b56026738c","name":"internet_connected_fitness_user_likelihood","literate":"Internet connected fitness user likelihood","description":"Ranks an individual's likelihood to use internet connected fitness products, modeled based on whether any household members subscribe to a paid fitness program for home workouts, or do any home exercise machines (treadmill, stationary bicycle or bike trainers, elliptical trainer, stair-stepper, rowing machine, weight machine, other large fitness equipment) connect to the internet through a paid subscription (e.g., for live access, for streaming workout programs, for connecting/sharing stats to social media).","category":"fig/lifestyle"},{"id":"353feaa7-4c94-4960-809f-fa672273bff5","name":"internet_research_preference_likelihood","literate":"Internet research preference likelihood","description":"Ranks an individual's likelihood to review media via searches online, modeled based on whether the person prefers receiving information through company websites, online forums, blogs, or other online sites and searches.","category":"fig/lifestyle"},{"id":"398617d1-7721-4427-8e68-77d61e1785f3","name":"internet_service_switcher_likelihood","literate":"Internet service switcher likelihood","description":"Ranks an individual's likelihood to switch internet service, modeled based on whether the person changed their internet provider after moving in the last 12 months or is likely to move and change providers in the next 12 months.","category":"fig/lifestyle"},{"id":"9ca4f4cd-5aec-4ef5-bbfc-0803936a31c9","name":"intimate_apparel_spending_quintile","literate":"Intimate apparel spending quintile","description":"Ranks an individual into five tiers based on spending on intimate apparel and undergarments.","category":"fig/lifestyle"},{"id":"9a8557f0-ca07-40f1-a46e-144d07ad845b","name":"intimate_apparel_undergarments_engagement_intensity","literate":"Intimate apparel undergarments engagement intensity","description":"Indicates an individual's intimate apparel undergarments engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active intimate apparel undergarments champion (top 20% spending with most recent activity in past 0-6 months) to Dormant intimate apparel undergarments minimal (bottom 20% spending with oldest activity over 25 months ago). Based on observed spending in the intimate apparel and undergarments category.","category":"fig/engagement"},{"id":"9d997f98-9116-4701-86e5-3f95cea2c056","name":"intimate_apparel_undergarments_purchase_recency","literate":"Intimate apparel undergarments purchase recency","description":"Indicates how recently an individual purchased an item in the intimate apparel and undergarments category.","category":"fig/lifestyle"},{"id":"31a88d05-60ec-46fc-ab0a-d084d2d12568","name":"investment_broker_user_likelihood","literate":"Investment broker user likelihood","description":"Ranks an individual's likelihood to use an investment broker, modeled based on whether the household currently use an investment broker.","category":"fig/financial"},{"id":"311e6741-7f66-45ef-8993-ae01008c42ea","name":"investment_interest","literate":"Investment interest","description":"Indicates whether someone in the household has an interest in making investments.","category":"fig/financial"},{"id":"d84fd0d0-b58a-4619-bcd1-e07cd15df814","name":"investment_resources_amount","literate":"Investment resources amount","description":"Estimates a household's total financial investment amount, including stocks, bonds, and other non-liquid assets.","category":"fig/financial"},{"id":"694c9f13-510d-49b8-9307-482e51d7778b","name":"is_affluent_childless_couple","literate":"Is affluent childless couple","description":"Indicates whether a household contains a dual-income couple without children and higher-than-average discretionary income.","category":"fig/demography"},{"id":"b1d4ea41-fdf9-4c85-a8aa-669a8d6d2a7d","name":"is_baby_boomer","literate":"Is baby boomer","description":"Indicates whether a household contains an adult from the Baby Boomer generation (born 1946 to 1964).","category":"fig/demography"},{"id":"f0faf4b2-4bba-498d-bc80-1537dd63097e","name":"is_business_owned","literate":"Is business owned","description":"Indicates if the property owner is recognized as a corporation or business.","category":"fig/property"},{"id":"812429d5-7452-4845-843f-28d61c2c47c6","name":"is_charitable_donor_within_past_12_mos","literate":"Is charitable donor within past 12 mos","description":"Indicates whether an individual has made a charitable donation in the last 12 months.","category":"fig/civic"},{"id":"e9210eb5-0310-4620-88e9-0f777128f51f","name":"is_gen_x","literate":"Is gen x","description":"Indicates whether a household contains an adult from the Generation X cohort (born 1965 to 1980).","category":"fig/demography"},{"id":"4bcc349d-57e3-47b1-9c1a-5004802f01c1","name":"is_married_with_children","literate":"Is married with children","description":"Indicates whether a household is composed of a married couple with children present.","category":"fig/demography"},{"id":"04b906f0-8109-422c-818d-1898eafe4222","name":"is_millennial","literate":"Is millennial","description":"Indicates whether a household contains an adult from the Millennial generation.","category":"fig/demography"},{"id":"23b630f1-220a-454b-a497-b6121979369e","name":"is_millennial_born_1981_to_1990","literate":"Is millennial born 1981 to 1990","description":"Indicates whether a household contains an adult born between 1981 and 1990 (older Millennial sub-cohort).","category":"fig/demography"},{"id":"11a9250c-b2e0-4438-9467-13f92f607851","name":"is_millennial_born_1991_to_2002","literate":"Is millennial born 1991 to 2002","description":"Indicates whether a household contains an adult born between 1991 and 2002 (younger Millennial sub-cohort).","category":"fig/demography"},{"id":"ca95e979-6808-4382-9989-dc122218e955","name":"is_millennial_living_with_parents","literate":"Is millennial living with parents","description":"Indicates whether a household contains a Millennial-generation adult living with their parents.","category":"fig/demography"},{"id":"9177b24a-e7bd-4dd3-b0b3-1c0d54f72042","name":"is_multi_entity_delivery_point","literate":"Is multi entity delivery point","description":"Identifies whether a single delivery point serves multiple separate entities, such as multiple businesses or families. For example, TRUE indicates the delivery point is a drop site serving multiple entities.","category":"fig/property"},{"id":"6e89e7f6-e0ec-447e-b5b2-3c4e01af01e8","name":"is_recently_married_millennial","literate":"Is recently married millennial","description":"Indicates whether a household contains a recently married adult from the Millennial generation.","category":"fig/demography"},{"id":"9704835d-c8ed-4362-9935-866508de3572","name":"is_residential_property","literate":"Is residential property","description":"Indicates whether the property is residential.","category":"fig/property"},{"id":"2de96756-22fc-466a-9a7c-af685a049303","name":"is_unmarried_millennial","literate":"Is unmarried millennial","description":"Indicates whether a household contains an unmarried adult from the Millennial generation.","category":"fig/demography"},{"id":"b3484be3-541d-4830-96e0-fd27675a2104","name":"italian_dining_enthusiast_likelihood","literate":"Italian dining enthusiast likelihood","description":"Ranks an individual's likelihood to be an Italian diner, modeled based on whether the household always or regularly selects Italian food and purchases it four or more times per month.","category":"fig/lifestyle"},{"id":"8e6dbb2f-8516-4648-991e-95403f58491e","name":"japanese_dining_enthusiast_likelihood","literate":"Japanese dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a Japanese dining enthusiast, modeled based on whether the household regularly selects Japanese food and purchases it four or more times per month.","category":"fig/lifestyle"},{"id":"5d34361b-94d4-4d14-9604-f09d9591fb1d","name":"japanese_import_motorcycle_ownership_likelihood","literate":"Japanese import motorcycle ownership likelihood","description":"Ranks an individual's likelihood to own a Japanese-import motorcycle.","category":"fig/lifestyle"},{"id":"76930664-892b-492d-a3d8-61d648c53374","name":"jazz_music_interest","literate":"Jazz music interest","description":"Indicates whether someone in the household has an interest in jazz music.","category":"fig/lifestyle"},{"id":"56168990-9b46-4941-8add-f1598c7aab26","name":"juvenile_life_insurance_purchase_interest","literate":"Juvenile life insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing juvenile life insurance.","category":"fig/financial"},{"id":"48b361b6-0a26-4c4e-8126-3180c1ee34fe","name":"keurig_switcher_likelihood","literate":"Keurig switcher likelihood","description":"Ranks an individual's likelihood to be a Keurig switcher, modeled based on whether the household is somewhat likely to, very likely to, or definitely will purchase a new coffee maker in the next 12 months, and somewhat likely to, very likely to, or definitely will consider a Keurig brand, and do not currently have a Keurig brand single serve coffee maker.","category":"fig/lifestyle"},{"id":"62886486-23b6-45bb-944c-89fafbdaedf2","name":"kitchen_and_bath_engagement_intensity","literate":"Kitchen and bath engagement intensity","description":"Indicates an individual's kitchen and bath engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active kitchen and bath champion (top 20% spending with most recent activity in past 0-6 months) to Dormant kitchen and bath minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"8d13c2a8-2278-4ddd-8f9d-b00b0a33178d","name":"kitchen_and_bath_purchase_recency","literate":"Kitchen and bath purchase recency","description":"Indicates how recently an individual purchased items in the kitchen and bath category.","category":"fig/lifestyle"},{"id":"c1a08f84-e2e2-4716-977a-b7800feb6802","name":"kitchen_and_bath_spending_quintile","literate":"Kitchen and bath spending quintile","description":"Ranks an individual into five tiers based on spending on the Kitchen and Bath category.","category":"fig/lifestyle"},{"id":"db1207b0-266c-4797-8cc6-180095ec6e32","name":"kitchen_and_home_catalog_engagement_intensity","literate":"Kitchen and home catalog engagement intensity","description":"Indicates an individual's kitchen and home catalog engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active kitchen and home catalog champion (top 20% spending with most recent activity in past 0-6 months) to Dormant kitchen and home catalog minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"7d3ad341-92ce-4197-bea4-0eb85b2f6010","name":"kitchen_and_home_catalog_spending_quintile","literate":"Kitchen and home catalog spending quintile","description":"Ranks an individual into five tiers based on their spending on kitchen and home catalog publications.","category":"fig/lifestyle"},{"id":"c06811ba-fa03-4fc0-8727-78cac9dfd4d2","name":"kitchen_and_home_publications_purchase_recency","literate":"Kitchen and home publications purchase recency","description":"Indicates how recently an individual purchased a kitchen and home publication, such as magazines, cookbooks, home decorating guides, and subscription content.","category":"fig/lifestyle"},{"id":"476fd048-b7cf-43ba-9e2e-1b197a246941","name":"kroger_enthusiast_likelihood","literate":"Kroger enthusiast likelihood","description":"Ranks an individual's likelihood to be a Kroger enthusiast, modeled based on whether the person shops at Kroger at least once per week, has a loyalty card, and uses the store app or receives store communications.","category":"fig/lifestyle"},{"id":"1a34b4d4-9918-4e4a-8a51-464402897aea","name":"label_reader_likelihood","literate":"Label reader likelihood","description":"Ranks an individual's likelihood to read product labels, modeled based on whether the individual consider the ingredients a product contains to be very important, read the ingredient list on most products the individual buy and often avoid buying food, personal care or household products because of ingredients the product contains.","category":"fig/lifestyle"},{"id":"87122e20-3746-4dce-bed8-f2eec3dcf8be","name":"labor_union_member_likelihood","literate":"Labor union member likelihood","description":"Ranks an individual's likelihood to be a labor union member, modeled based on whether the person or anyone in their household is a member of a labor union.","category":"fig/civic"},{"id":"d38cc12e-007e-4c87-9072-0b9b7d87def6","name":"landline_do_not_call_suppression_reason","literate":"Landline do not call suppression reason","description":"Identifies the reason an individual's primary landline is on a do-not-call list.","category":"fig/reachability"},{"id":"4c7b082e-794c-4a5e-875a-a1e80089b9e5","name":"las_vegas_travel_likelihood","literate":"Las vegas travel likelihood","description":"Ranks an individual's likelihood to travel to Las Vegas, modeled based on whether the person or any household members traveled to Las Vegas within the last five years.","category":"fig/lifestyle"},{"id":"d92bb190-748e-4b8a-a174-7cdcebd22e52","name":"last_purchase_recency","literate":"Last purchase recency","description":"Indicates how recently an individual made their last purchase, measured in the number of months since the transaction occurred.","category":"fig/lifestyle"},{"id":"0bc08f3d-4251-4cdb-b984-8aeb22d616e1","name":"last_response_date","literate":"Last response date","description":"Indicates the date of the individual's last response.","category":"fig/life_event"},{"id":"c049fb37-ac68-4109-a8c5-b9e750451741","name":"last_verification_date","literate":"Last verification date","description":"Indicates the date an individual's record was last verified in the vendor's database.","category":"fig/life_event"},{"id":"d20420a8-9a36-48b9-bf2a-52e288088b41","name":"latin_music_enthusiast_likelihood","literate":"Latin music enthusiast likelihood","description":"Ranks an individual's preference for Latin music relative to other music genres, modeled based on whether the household regularly or occasionally listen to Latin music.","category":"fig/lifestyle"},{"id":"eb8ca8ec-e23a-43f6-b7f3-0c140a48bbdc","name":"laundry_new_product_seeker_likelihood","literate":"Laundry new product seeker likelihood","description":"Ranks an individual's likelihood to be interested in and actively seek out new laundry products, modeled based on whether the person has tried at least one new laundry product in the last 6 months, is willing to try new laundry products, and is usually one of the first to try them.","category":"fig/lifestyle"},{"id":"ed7f1bd7-4627-4f9d-ba2a-9b96ba0061e5","name":"leisure_travel_interest","literate":"Leisure travel interest","description":"Indicates whether someone in the household has an interest in leisure travel.","category":"fig/lifestyle"},{"id":"bdbbd5fa-d82a-4d62-8f01-9deedb421154","name":"lending_customer_likelihood","literate":"Lending customer likelihood","description":"Ranks an individual's likelihood to choose a financial institution for lending options, modeled based on whether the person considered lending services very important when deciding which bank or credit union to use.","category":"fig/financial"},{"id":"d4d8fcbb-d1dc-4982-b2dc-8bf527de312f","name":"length_of_residence","literate":"Length of residence","description":"Measures the length of time in months a household has resided at its current address.","category":"fig/property"},{"id":"c25d475f-db1f-470e-8eae-1fca383461c3","name":"length_of_residence_derivation","literate":"Length of residence derivation","description":"Indicates a long length of residence at an individual's current address.","category":"fig/demography"},{"id":"b57bece9-e640-47c5-88d3-e50c8f95ed4d","name":"liberal_causes_donor_likelihood","literate":"Liberal causes donor likelihood","description":"Ranks an individual's likelihood to donate to liberal causes, modeled based on whether the individual usually vote for parties based on the topics they are campaigning about and the topics/issues being represented.","category":"fig/civic"},{"id":"6398d571-d1a4-4b8d-abb8-309fab5cca12","name":"liberal_nonprofit_donation_quintile","literate":"Liberal nonprofit donation quintile","description":"Ranks an individual into five tiers based on a household's relative donation amount to liberal nonprofit organizations.","category":"fig/civic"},{"id":"b9e01ef2-1148-42c0-8b66-099bdfffce1d","name":"liberal_nonprofit_organization_support_recency","literate":"Liberal nonprofit organization support recency","description":"Indicates how recently a household has supported liberal nonprofit organizations.","category":"fig/civic"},{"id":"514ffca5-7e6c-4b92-a474-85db7863e7e3","name":"life_insurance_purchase_interest","literate":"Life insurance purchase interest","description":"Indicates whether someone in the household has an interest in purchasing life insurance.","category":"fig/financial"},{"id":"5d27d8e8-76a9-4001-b498-05168c42887c","name":"lifetime_purchase_volume_quintile","literate":"Lifetime purchase volume quintile","description":"Ranks an individual into five tiers based on their total number of lifetime purchases.","category":"fig/lifestyle"},{"id":"c782633f-f284-4f62-b2b0-553f0cd00313","name":"light_beer_drinker_likelihood","literate":"Light beer drinker likelihood","description":"Ranks an individual's likelihood to drink light beer, modeled based on whether household members regularly drink light beer, and most often consume light beer.","category":"fig/lifestyle"},{"id":"fe148468-ed31-4ddf-ba12-719183e34871","name":"linkedin_subscriber_likelihood","literate":"Linkedin subscriber likelihood","description":"Ranks an individual's likelihood to be a LinkedIn subscriber, modeled based on whether the individual have a LinkedIn account and the individual use it at least once per week to search job postings, post original content, re-post others‚Äô content, scroll through/read posts on the home page, check notifications, invite others to connect/ join the individual's network, organize and post offline events, join groups, communicate with others using the message feature, or other activities.","category":"fig/lifestyle"},{"id":"be6fb464-c332-4799-ad3a-a3090d821a44","name":"liquid_assets","literate":"Liquid assets","description":"Estimates the liquid assets (cash, checking, savings, money market) of the individual.","category":"fig/financial"},{"id":"97e206e3-7be6-4509-9ea6-90d1d7868508","name":"liquor_enthusiast_likelihood","literate":"Liquor enthusiast likelihood","description":"Ranks an individual's likelihood to consume liquor, modeled based on whether household members usually drink hard liquor/spirits (e.g., vodka, rum, whiskey, liqueur) at least two days a week.","category":"fig/lifestyle"},{"id":"6f83c3b6-838f-4eb5-8b78-831526494233","name":"live_music_concert_attendees_likelihood","literate":"Live music concert attendees likelihood","description":"Ranks an individual's likelihood to attend live music events, modeled based on whether household members attend live music shows or concerts two or more times per year.","category":"fig/lifestyle"},{"id":"ff15c292-c587-4aab-9382-d71c1cdc23c5","name":"livestream_consumer_likelihood","literate":"Livestream consumer likelihood","description":"Ranks an individual's likelihood to watch livestreams on social media platforms, modeled based on whether the individual watch livestreamed content on Facebook Live, Instagram Live, LinkedIn Live, Periscope, TikTok, Twitch, YouTube Live, or other social media platform(s).","category":"fig/lifestyle"},{"id":"606e4878-e5fd-435f-bea7-e917d9a70cc5","name":"living_in_single_family_dwelling_indicator","literate":"Living in single family dwelling indicator","description":"Indicates whether a household resides in a single-family dwelling.","category":"fig/property"},{"id":"9fd01773-e5f0-42e0-860a-8ef212607605","name":"long_road_trip_taker_likelihood","literate":"Long road trip taker likelihood","description":"Ranks an individual's likelihood to take long road trips, modeled based on whether the person has taken three or more trips involving driving more than 100 miles to the destination in the last two years.","category":"fig/lifestyle"},{"id":"fc7414d1-d4d5-4c0b-b44d-477836aa14f6","name":"long_term_care_insurance_likelihood","literate":"Long term care insurance likelihood","description":"Ranks an individual's likelihood to buy long term care insurance, modeled based on whether the household currently own long-term care insurance.","category":"fig/financial"},{"id":"a2ccac4f-8cd2-4387-9c51-420f9b755069","name":"loungewear_enthusiast_likelihood","literate":"Loungewear enthusiast likelihood","description":"Ranks an individual's likelihood to purchase loungewear, modeled based on whether the household members regularly wear athletic or athleisure clothing and strongly agree that it has become a main part of their wardrobe.","category":"fig/lifestyle"},{"id":"757a2793-4999-4755-ad6c-0dc867271a03","name":"low_end_department_store_card_transaction","literate":"Low end department store card transaction","description":"Indicates whether an individual has used a credit card from a low-end department store (e.g., Walmart, Kmart).","category":"fig/financial"},{"id":"d6fb6021-a626-4878-86db-a3476550143b","name":"low_end_mattress_purchaser_likelihood","literate":"Low end mattress purchaser likelihood","description":"Ranks an individual's likelihood to purchase low-end mattresses, modeled based on whether the household plan to purchase a new mattress in the next 12 months, and if it were purchased today, would it be less than or equal to $1,000.","category":"fig/lifestyle"},{"id":"b6306d07-1f70-4ab0-935d-096f93a24fce","name":"low_interest_credit_card_user_likelihood","literate":"Low interest credit card user likelihood","description":"Ranks an individual's likelihood to use a low interest credit card, modeled based on whether the person considers a low interest rate a very important feature for credit cards for their household.","category":"fig/financial"},{"id":"b6607bbf-8514-448a-af35-1b390e21277f","name":"low_price_female_apparel_accessories_engagement_intensity","literate":"Low price female apparel accessories engagement intensity","description":"Indicates an individual's price female apparel accessories engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active price female apparel accessories champion (top 20% spending with most recent activity in past 0-6 months) to Dormant price female apparel accessories minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"22125403-6593-4f8b-86cf-53898f652477","name":"low_price_female_apparel_accessories_spending_quintile","literate":"Low price female apparel accessories spending quintile","description":"Ranks an individual into five tiers based on their spending on low-price female apparel and accessories.","category":"fig/lifestyle"},{"id":"254022d8-76dc-4351-81a5-f8e0e3a05c05","name":"low_price_female_apparel_and_accessories_recency","literate":"Low price female apparel and accessories recency","description":"Indicates how recently an individual purchased items in the low-price female apparel and accessories category.","category":"fig/lifestyle"},{"id":"e275dfe8-5072-453b-aaa5-f01a9f351892","name":"low_price_male_apparel_engagement_intensity","literate":"Low price male apparel engagement intensity","description":"Indicates an individual's price male apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active price male apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant price male apparel minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"341e2846-2874-4067-9c03-896ed95ab18c","name":"low_price_male_apparel_purchase_recency","literate":"Low price male apparel purchase recency","description":"Indicates how recently an individual purchased low-price male apparel.","category":"fig/lifestyle"},{"id":"9ea82bfc-b7fc-4346-a190-4ac4a89b6b56","name":"low_price_male_apparel_spend_quintile","literate":"Low price male apparel spend quintile","description":"Ranks an individual into five tiers based on their spending on low-price male apparel.","category":"fig/lifestyle"},{"id":"cc026719-a98d-48d8-8c9e-48ef70948949","name":"low_to_mid_price_home_decor_engagement_intensity","literate":"Low to mid price home decor engagement intensity","description":"Indicates an individual's to mid price home decor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active to mid price home decor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant to mid price home decor minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"2b3fa377-f0c8-440f-b5a1-c6a841c89295","name":"low_to_mid_price_home_decor_recency","literate":"Low to mid price home decor recency","description":"Indicates how recently an individual purchased items in the low to mid-price home décor category.","category":"fig/lifestyle"},{"id":"01a004e4-c236-4919-8f7a-0cafa4929638","name":"low_to_mid_price_home_decor_spending_quintile","literate":"Low to mid price home decor spending quintile","description":"Ranks an individual into five tiers based on their spending on low-to-mid-price home decor.","category":"fig/lifestyle"},{"id":"713a6dec-ed8a-410a-b58f-59aef01f5625","name":"loyal_financial_institution_customer_likelihood","literate":"Loyal financial institution customer likelihood","description":"Ranks an individual's likelihood to be loyal to their financial institution for more than five years, modeled based on whether the individual has had accounts with the individual's primary financial institution for five years or longer.","category":"fig/financial"},{"id":"fa6e6536-8794-4cdb-8118-cc269e7c2c40","name":"lunch_dining_enthusiast_likelihood","literate":"Lunch dining enthusiast likelihood","description":"Ranks an individual's likelihood to dine out frequently for lunch, modeled based on whether household members purchase lunch from a restaurant (either for dining in, takeout or drive through) 3 or more times per week.","category":"fig/lifestyle"},{"id":"3f28d1c1-33e7-4418-982f-eba7fdd3cd93","name":"luxury_import_vehicle_purchase_likelihood","literate":"Luxury import vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a luxury imported vehicle, SUV, or car.","category":"fig/vehicles"},{"id":"fe19a665-e517-4e59-a7a9-fb5b20f14413","name":"luxury_suv_purchase_likelihood","literate":"Luxury suv purchase likelihood","description":"Ranks an individual's likelihood to purchase a luxury SUV.","category":"fig/vehicles"},{"id":"5884abdb-1804-4b7a-804a-e2e1587c816d","name":"luxury_truck_purchase_likelihood","literate":"Luxury truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a luxury truck.","category":"fig/vehicles"},{"id":"92397982-58fd-43d0-a115-31afd281e3ce","name":"luxury_vehicle_prospect_likelihood","literate":"Luxury vehicle prospect likelihood","description":"Ranks an individual's likelihood of purchasing a luxury vehicle, from 1 (least likely) to 100 (most likely), based on modeled propensity scores across luxury trucks, SUVs, cars, imports, and new luxury vehicle purchasing behavior.","category":"fig/lifestyle"},{"id":"10088d67-5b4a-4a77-a0af-33f4562c3a65","name":"magazine_general_purchase_recency","literate":"Magazine general purchase recency","description":"Indicates how recently an individual purchased magazines or magazine subscriptions across any category, including general magazines, regional culture and history magazines, men's interest magazines, and broad multi-interest magazine subscriptions.","category":"fig/lifestyle"},{"id":"9ee30ee6-3401-48c3-b8d8-05d4d11b9ee9","name":"magazine_general_spending_quintile","literate":"Magazine general spending quintile","description":"Ranks individuals into five tiers based on their strongest magazine spending signal across categories, including general magazines, regional culture and history magazines, men's interest magazines, and broad multi-interest magazine subscriptions.","category":"fig/lifestyle"},{"id":"96b743b5-d69c-4706-9b52-23bd5de43996","name":"magazine_purchase_recency","literate":"Magazine purchase recency","description":"Indicates how recently an individual purchased magazines across all categories.","category":"fig/lifestyle"},{"id":"7082afa9-932a-492d-93b6-2b494b3f9610","name":"magazine_reader_likelihood","literate":"Magazine reader likelihood","description":"Ranks an individual's likelihood to subscribe to read magazines, modeled based on whether the household read one or more magazines in a month.","category":"fig/lifestyle"},{"id":"ec9a3ff9-e572-4fac-92b2-27e901ed2afd","name":"magazine_spending_quintile","literate":"Magazine spending quintile","description":"Ranks individuals into five tiers based on total spending on magazine subscriptions across all categories.","category":"fig/lifestyle"},{"id":"1c35e956-f251-44ec-a06a-8a71a6aaec95","name":"magazines_engagement_intensity","literate":"Magazines engagement intensity","description":"Indicates an individual's magazines engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active magazines champion (top 20% spending with most recent activity in past 0-6 months) to Dormant magazines minimal (bottom 20% spending with oldest activity over 25 months ago). Based on observed spending in the general magazines category.","category":"fig/engagement"},{"id":"80d9958d-c2e1-472e-ad20-7d4171d4632e","name":"mail_order_apparel_interest","literate":"Mail order apparel interest","description":"Indicates whether someone in the household has an interest in apparel ordered through mail.","category":"fig/lifestyle"},{"id":"5868054c-9ba2-4270-b434-15bd3c51922a","name":"mail_order_big_and_tall_interest","literate":"Mail order big and tall interest","description":"Indicates whether someone in the household has an interest in big and tall apparel ordered through mail.","category":"fig/lifestyle"},{"id":"871f6643-9749-47b3-ba23-aba5d9881f2e","name":"mail_order_books_interest","literate":"Mail order books interest","description":"Indicates whether someone in the household has an interest in books ordered through mail.","category":"fig/lifestyle"},{"id":"eca005c3-6571-45d5-84c7-97d56de7a32b","name":"mail_order_buyer_interest","literate":"Mail order buyer interest","description":"Indicates whether someone in the household purchases products through mail order.","category":"fig/lifestyle"},{"id":"ee0ac6bc-443b-4436-9b50-86d407d701a9","name":"mail_order_childrens_products_interest","literate":"Mail order childrens products interest","description":"Indicates whether someone in the household has an interest in children's products ordered through mail.","category":"fig/lifestyle"},{"id":"c2c5b861-afb4-40a5-9b13-2b4952c4cc16","name":"mail_order_donor_interest","literate":"Mail order donor interest","description":"Indicates whether a household donates to causes through the mail.","category":"fig/civic"},{"id":"6c927739-83a2-4c52-bb3f-521a80d97b76","name":"mail_order_food_interest","literate":"Mail order food interest","description":"Indicates whether someone in the household has an interest in food ordered through mail.","category":"fig/lifestyle"},{"id":"6ce52647-06f1-4e30-b1f0-87374f46b2d3","name":"mail_order_gifts_interest","literate":"Mail order gifts interest","description":"Indicates whether someone in the household has an interest in gifts ordered through mail.","category":"fig/lifestyle"},{"id":"6ade5a64-ea48-4c79-9847-f1b97c9acefb","name":"mail_order_health_and_beauty_interest","literate":"Mail order health and beauty interest","description":"Indicates whether someone in the household has an interest in health and beauty products ordered through mail.","category":"fig/lifestyle"},{"id":"616aa346-34af-4a2d-8609-fcffef955b46","name":"mail_order_home_furnishings_interest","literate":"Mail order home furnishings interest","description":"Indicates whether someone in the household has an interest in home furnishings ordered through mail.","category":"fig/lifestyle"},{"id":"45f24ff7-425a-4316-ba44-bcfa4bfb197e","name":"mail_order_jewelry_interest","literate":"Mail order jewelry interest","description":"Indicates whether someone in the household has an interest in jewelry ordered through mail.","category":"fig/lifestyle"},{"id":"6fb54cc4-108b-4ea5-a65b-09fa0ff76eb8","name":"mail_order_magazines_interest","literate":"Mail order magazines interest","description":"Indicates whether someone in the household has an interest in magazines ordered through mail.","category":"fig/lifestyle"},{"id":"3f347c60-2e64-4409-b8e1-6ea2df690b39","name":"mail_order_responder","literate":"Mail order responder","description":"Indicates whether someone in the household responds to or transacts via mail order, covering categories such as food, children's products, big and tall, videos/DVDs, jewelry, gifts, health and beauty, women's plus, books, home furnishings, magazines, apparel, and charitable donations.","category":"fig/lifestyle"},{"id":"d903760f-a38d-4645-b81f-0e77a2350414","name":"mail_order_video_interest","literate":"Mail order video interest","description":"Indicates whether someone in the household has an interest in videos and DVDs ordered through mail.","category":"fig/lifestyle"},{"id":"858fc374-1e2f-4e2a-b811-fe43603abd4b","name":"mail_order_womens_plus_size_interest","literate":"Mail order womens plus size interest","description":"Indicates whether someone in the household has an interest in women's plus-size clothing ordered through mail.","category":"fig/lifestyle"},{"id":"45fa9213-9e76-4609-b057-3d7e71be5a3f","name":"main_street_retail_credit_card_user","literate":"Main street retail credit card user","description":"Indicates whether an individual uses a standard retail store credit card (e.g., Target, Macy's, Kohl's).","category":"fig/financial"},{"id":"d5b39695-bf21-4b8b-80f3-0c457cc7e435","name":"maintenance_repair_and_operations_purchase_recency","literate":"Maintenance repair and operations purchase recency","description":"Indicates how recently an individual purchased maintenance, repair, and operations (MRO) supplies such as janitorial products, replacement parts, and business forms.","category":"fig/lifestyle"},{"id":"16455478-bc50-4fd1-9456-78c0e2d3b1ba","name":"male_apparel_engagement_intensity","literate":"Male apparel engagement intensity","description":"Indicates an individual's male apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active male apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant male apparel minimal (bottom 20% spending with oldest activity over 25 months ago). Based on observed spending in the male apparel category.","category":"fig/engagement"},{"id":"244fa8e6-79bb-45fb-a725-d8b968763943","name":"male_apparel_purchase_recency","literate":"Male apparel purchase recency","description":"Indicates how recently an individual purchased male apparel.","category":"fig/lifestyle"},{"id":"911874a3-0969-4718-98f2-16b681bc62c5","name":"male_apparel_spending_quintile","literate":"Male apparel spending quintile","description":"Ranks an individual into five tiers based on their spending on male apparel.","category":"fig/lifestyle"},{"id":"c21c79a9-22cd-4c18-b19d-381f70371b30","name":"marital_status","literate":"Marital status","description":"Indicates whether the individual is married or single.","category":"fig/demography"},{"id":"39587076-0b2c-41ef-928f-1ce9a3e23d86","name":"master_cook_likelihood","literate":"Master cook likelihood","description":"Ranks an individual's likelihood of being a skilled cook who enjoys the experience of cooking.","category":"fig/lifestyle"},{"id":"a3cbcc5f-581b-4025-a0b6-437238bfd55f","name":"meal_combo_consumer_likelihood","literate":"Meal combo consumer likelihood","description":"Ranks an individual's likelihood to purchase meal combos at restaurants, modeled based on whether the person is more likely to order a combo when given the option and whether household members purchase meals from fast food or casual restaurants 3 or more times per month.","category":"fig/lifestyle"},{"id":"02c1cd9b-5666-48d7-8e02-93f2069272ad","name":"meal_kit_delivery_consumer_likelihood","literate":"Meal kit delivery consumer likelihood","description":"Ranks an individual's likelihood to have meal kits delivered, modeled based on whether the household has used any meal kit delivery services (e.g. Blue Apron, Hello Fresh) in the last 12 months.","category":"fig/lifestyle"},{"id":"b0839da5-3275-4fde-98bc-98c72e434e62","name":"meal_planner_likelihood","literate":"Meal planner likelihood","description":"Ranks an individual's likelihood of developing weekly meal plans and shopping lists to match, modeled based on whether the household always, or almost always, plan what household products to buy based on the menu for the week and approach making meals by planning what to make in advance or planning meals for the whole week.","category":"fig/lifestyle"},{"id":"6554fa10-0e17-4d2a-b9b0-b61902bae576","name":"meatless_preference_consumer_likelihood","literate":"Meatless preference consumer likelihood","description":"Ranks an individual's likelihood to prefer meatless products, modeled based on whether the person's household eats meat less often than 1 or 2 days a week, or never.","category":"fig/lifestyle"},{"id":"2d94dcac-d1a9-4e31-b547-4893abca22d3","name":"medicaid_potential_qualified_likelihood","literate":"Medicaid potential qualified likelihood","description":"Ranks an individual's likelihood to qualify for Medicaid, modeled based on whether the household has government health insurance (e.g., Medicaid) and not insurance provided through an employer.","category":"fig/financial"},{"id":"edeff67a-70ee-4257-8bb1-13c6a0045653","name":"medical_cause_donation_recency","literate":"Medical cause donation recency","description":"Indicates the recency of an individual's donations to medical causes supporting all ailments, ages, and life stages within the Health for Life Donors category.","category":"fig/civic"},{"id":"a75954c5-bfd4-4f3e-a96c-f4302a90f153","name":"medical_donation_for_all_life_stages_quintile","literate":"Medical donation for all life stages quintile","description":"Ranks an individual into five tiers based on donation amount to medical causes supporting all ailments and life stages.","category":"fig/civic"},{"id":"3496cb10-e479-4310-a1ea-ba5439def136","name":"medical_health_books_interest","literate":"Medical health books interest","description":"Indicates whether someone in the household has an interest in medical and health books.","category":"fig/lifestyle"},{"id":"f2e2c758-a28f-45db-b9c6-44509dbd3509","name":"medicare_advantage_plan_purchaser_likelihood","literate":"Medicare advantage plan purchaser likelihood","description":"Ranks an individual's likelihood to purchase a Medicare Advantage Plan, modeled based on whether the household currently have, or plan to get in the next 12 months, Medicare Advantage Plan insurance.","category":"fig/lifestyle"},{"id":"0b9e8019-04b7-4a7e-9265-e3807c7289f1","name":"medicare_dual_eligible_likelihood","literate":"Medicare dual eligible likelihood","description":"Ranks an individual's likelihood to qualify for both Medicare and Medicaid, modeled based on whether the household is considered dual eligible for Medicare.","category":"fig/financial"},{"id":"1f294d6d-3205-498a-87c8-9e35c63e2eba","name":"medicare_part_b_health_insurance_purchaser_likelihood","literate":"Medicare part b health insurance purchaser likelihood","description":"Ranks an individual's likelihood to purchase Medicare Part B health insurance, modeled based on whether the household currently have Medicare Part B.","category":"fig/financial"},{"id":"4c957acf-11bd-4443-a3bf-e565158353f6","name":"medicare_plan_d_prescription_drug_health_purchaser_likelihood","literate":"Medicare plan d prescription drug health purchaser likelihood","description":"Ranks an individual's likelihood to purchase Medicare Part D prescription drug coverage, modeled based on whether the household has or plans to get Medicare Plan D Prescription Drug insurance in the next 12 months.","category":"fig/financial"},{"id":"e73fd6aa-a637-4407-9c3e-9b221d2b06eb","name":"medicare_purchase_interest","literate":"Medicare purchase interest","description":"Indicates whether someone in the household has an interest in purchasing Medicare coverage.","category":"fig/financial"},{"id":"4bce5ffc-60e6-46eb-86a6-3bfbb0c3ddc6","name":"medicare_supplement_insurance_purchaser_likelihood","literate":"Medicare supplement insurance purchaser likelihood","description":"Ranks an individual's likelihood to buy Medicare supplement plans, modeled based on whether the household currently have, or plan to get in the next 12 months, Medicare Supplement insurance.","category":"fig/financial"},{"id":"f4392447-d109-46cf-bca4-2073503690fb","name":"meditation_enthusiast_likelihood","literate":"Meditation enthusiast likelihood","description":"Ranks an individual's likelihood to practice meditation, modeled based on whether any household members participate in meditation every few days or more often.","category":"fig/lifestyle"},{"id":"6bb1c69e-541b-4369-ae93-1b5552c522bb","name":"mediterranean_travel_likelihood","literate":"Mediterranean travel likelihood","description":"Ranks an individual's likelihood to travel to the Mediterranean, modeled based on whether the person or a household member has traveled to a Mediterranean country in the last five years, or intends to in the next five years.","category":"fig/lifestyle"},{"id":"9526f6ee-05d7-406d-b2f1-805620531e68","name":"member_standing","literate":"Member standing","description":"Indicates the individual's standing as the primary, secondary, or other active member of a household.","category":"fig/demography"},{"id":"a97ae17e-9cda-4a50-bb2a-dad270e55199","name":"mens_big_and_tall_apparel_customer_likelihood","literate":"Mens big and tall apparel customer likelihood","description":"Ranks an individual's likelihood of purchasing men's big and tall apparel, modeled based on whether the household has bought any men‚Äôs 2XL or larger size apparel by catalog or through the mail in the past six months.","category":"fig/lifestyle"},{"id":"cd1b7a3c-9411-4a08-b208-cc8c0dd4de90","name":"mens_cosmetics_purchaser_likelihood","literate":"Mens cosmetics purchaser likelihood","description":"Indicates an individual's likelihood to be a frequent buyer of men's cosmetics.","category":"fig/lifestyle"},{"id":"342160ae-f184-4f13-bfc0-e9bdb7ff565a","name":"mens_fragrance_purchaser_likelihood","literate":"Mens fragrance purchaser likelihood","description":"Indicates an individual's likelihood to be a frequent buyer of men's fragrances.","category":"fig/lifestyle"},{"id":"37efdeb5-fd70-4e15-b36d-3029807b97a2","name":"mens_grooming_purchaser_likelihood","literate":"Mens grooming purchaser likelihood","description":"Indicates an individual's likelihood to be a frequent buyer of men's grooming products, including men's cosmetics and men's fragrances.","category":"fig/lifestyle"},{"id":"a02bd864-d19a-4a6e-b3e1-6eb1697f4f05","name":"mens_interest_magazine_engagement_intensity","literate":"Mens interest magazine engagement intensity","description":"Indicates an individual's mens interest magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mens interest magazine champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mens interest magazine minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active subscribers to magazines geared towards men's interests including health, sports, investing, history, technology, DIY, and travel.","category":"fig/engagement"},{"id":"2ecd3108-3857-4c19-9423-5f652d91d1bc","name":"mens_magazine_subscription_recency","literate":"Mens magazine subscription recency","description":"Indicates how recently an individual subscribed to men's interest magazines, covering health, sports, investing, history, technology, DIY, and travel.","category":"fig/lifestyle"},{"id":"90e78f6a-0565-4d4e-a9dc-a74cc04e27eb","name":"mens_magazine_subscription_spending_quintile","literate":"Mens magazine subscription spending quintile","description":"Ranks individuals into five tiers based on spending on subscriptions to men's interest magazines, covering health, sports, investing, history, technology, DIY, and travel.","category":"fig/lifestyle"},{"id":"8c6f1bbb-58fd-443d-83b3-3b5c07a86331","name":"mens_merchandise_engagement_intensity","literate":"Mens merchandise engagement intensity","description":"Indicates an individual's mens merchandise engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mens merchandise champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mens merchandise minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households purchasing mid to higher ticket merchandise for men including dress clothes, casualwear, shoes, tools, and gifts.","category":"fig/engagement"},{"id":"607495d7-0952-4229-a386-3e9a890aed52","name":"mens_merchandise_spending_quintile","literate":"Mens merchandise spending quintile","description":"Ranks an individual into five tiers based on a household's relative spending level on men's merchandise, including dress clothes, casualwear, shoes, tools, and gifts.","category":"fig/lifestyle"},{"id":"20732eb3-5813-4dfd-b934-3fd8c22bab2e","name":"metro_id","literate":"Metro id","description":"The metro id associated with the person's household location.","category":"fig/geography"},{"id":"74d110ca-6f81-46d0-aa81-bf3a24bbc7f2","name":"mexican_dining_enthusiast_likelihood","literate":"Mexican dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a Mexican dining enthusiast, modeled based on whether the household always or regularly selects Mexican food and purchases it four or more times per month when purchasing food for dine-in, take-out, or delivery.","category":"fig/lifestyle"},{"id":"8a91e02c-a75e-4641-82f5-f0b52cfcbe10","name":"mid_dollar_donor_likelihood","literate":"Mid dollar donor likelihood","description":"Ranks an individual's likelihood to be a mid dollar donor, modeled based on whether the household typically donates $100 to $500 to charitable or social causes in a year.","category":"fig/civic"},{"id":"d208cecf-40b2-483d-a110-c641908f9d08","name":"mid_price_female_apparel_accessories_engagement_intensity","literate":"Mid price female apparel accessories engagement intensity","description":"Indicates an individual's mid price female apparel accessories engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mid price female apparel accessories champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mid price female apparel accessories minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"4a84357f-7639-49eb-bd3d-46958c5995ce","name":"mid_price_female_apparel_accessories_recency","literate":"Mid price female apparel accessories recency","description":"Indicates the recency of an individual's purchase in the Mid price Female Apparel/Accessories category.","category":"fig/lifestyle"},{"id":"4e6a77cc-008e-4b57-9915-d5a455f0d2ef","name":"mid_priced_womens_apparel_and_accessories_spending_quintile","literate":"Mid priced womens apparel and accessories spending quintile","description":"Ranks individuals into five tiers based on how much they spend in the mid-price women's apparel and accessories category. The 12-month average spend is $79-$149.","category":"fig/lifestyle"},{"id":"a5c22a04-3fdd-47a0-a6f0-cb966c0bf445","name":"mid_tier_truck_purchase_likelihood","literate":"Mid tier truck purchase likelihood","description":"Ranks an individual's likelihood to purchase a Mid-Tier Truck.","category":"fig/lifestyle"},{"id":"76df7dad-7f9f-4b59-be05-c0f5d50779c2","name":"mid_to_high_price_male_apparel_engagement_intensity","literate":"Mid to high price male apparel engagement intensity","description":"Indicates an individual's mid high price male apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mid high price male apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mid high price male apparel minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"51739535-84aa-4e15-9cf2-343e6f9c0a38","name":"mid_to_high_price_male_apparel_purchase_recency","literate":"Mid to high price male apparel purchase recency","description":"Indicates how recently an individual has purchased mid and high-price male apparel, modeled based on the recency of purchase in the mid and high ticket male apparel category.","category":"fig/lifestyle"},{"id":"5c451232-0955-4b4c-b85d-6ec7c92d6c01","name":"mid_to_high_price_male_apparel_spending_quintile","literate":"Mid to high price male apparel spending quintile","description":"Ranks an individual into five tiers based on their spending on mid-to-high-price male apparel.","category":"fig/lifestyle"},{"id":"3135f101-622a-48e3-99c5-426e9a287f74","name":"mid_to_high_price_mens_merchandise_recency","literate":"Mid to high price mens merchandise recency","description":"Indicates how recently a household purchased mid to high price merchandise for men.","category":"fig/lifestyle"},{"id":"a04c0853-8cb2-4738-8769-4ba38e19a173","name":"midmarket_term_life_insurance_purchaser_likelihood","literate":"Midmarket term life insurance purchaser likelihood","description":"Ranks an individual's likelihood to purchase Midmarket Term Life Insurance, modeled based on whether the household currently have term life insurance.","category":"fig/financial"},{"id":"b1448e4c-a431-459d-a012-2d9b355513d1","name":"midmarket_whole_life_insurance_purchaser_likelihood","literate":"Midmarket whole life insurance purchaser likelihood","description":"Ranks a midmarket an individual's likelihood to purchase whole life insurance, modeled based on whether the household have whole life insurance.","category":"fig/financial"},{"id":"6c03be9f-4b93-4862-930d-7a7ab2b96109","name":"midsize_car_purchase_likelihood","literate":"Midsize car purchase likelihood","description":"Ranks an individual's likelihood to purchase a midsize car.","category":"fig/lifestyle"},{"id":"273731f6-8abd-4f48-bde5-a6ce9afe18e4","name":"midsize_cars_in_household_count","literate":"Midsize cars in household count","description":"Counts the number of midsize cars in a household.","category":"fig/lifestyle"},{"id":"870394f8-5984-4ca9-bc7f-f4668bfe73f1","name":"midsize_suv_purchase_likelihood","literate":"Midsize suv purchase likelihood","description":"Ranks an individual's likelihood to purchase a midsize sport utility vehicle.","category":"fig/lifestyle"},{"id":"e98cede3-9081-4039-8f6e-bad444318672","name":"midsize_trucks_in_household_count","literate":"Midsize trucks in household count","description":"Counts the number of midsize trucks in a household.","category":"fig/lifestyle"},{"id":"1f719ac9-cff1-42f3-81e6-49e3f2a089a3","name":"military_books_interest","literate":"Military books interest","description":"Indicates whether someone in the household has an interest in military books.","category":"fig/lifestyle"},{"id":"b2803cfb-705e-4ebc-8e8c-29fc78b8667d","name":"military_or_veteran_donation_interest","literate":"Military or veteran donation interest","description":"Indicates a household's interest in donating to causes that support veterans or active military personnel.","category":"fig/civic"},{"id":"a845ff85-7690-4601-9212-3886bcec7b67","name":"military_veteran_spending_interest","literate":"Military veteran spending interest","description":"Indicates whether someone in the household has an interest in spending on military or veteran-related products.","category":"fig/demography"},{"id":"5fdab8aa-767a-4440-8d37-eb56009c8d9e","name":"miller_lite_switcher_likelihood","literate":"Miller lite switcher likelihood","description":"Ranks an individual's likelihood to switch to Miller Light, modeled based on whether household members ever drink light beer, and regularly or occasionally drink Miller Lite Beer, and are very willing to try other brands of light beer.","category":"fig/lifestyle"},{"id":"bea2fedb-2ced-45c3-8551-e3cbf7c9e0df","name":"miscellaneous_category_purchase_recency","literate":"Miscellaneous category purchase recency","description":"Indicates how recently an individual purchased an item not covered by any other defined spending category.","category":"fig/lifestyle"},{"id":"f32c599d-1cb2-4911-aa46-f39b0acb8df0","name":"miscellaneous_credit_card_usage","literate":"Miscellaneous credit card usage","description":"Indicates whether an individual in a household has used a miscellaneous category credit card for a transaction.","category":"fig/financial"},{"id":"4a96524d-ebc7-4753-91c4-2e5b972ce40f","name":"miscellaneous_online_topic_spending_interest","literate":"Miscellaneous online topic spending interest","description":"Indicates whether someone in the household has an interest in spending on miscellaneous online topics.","category":"fig/lifestyle"},{"id":"1689c7b8-fe86-4358-8776-28e4ce5344c0","name":"mobile_browser_likelihood","literate":"Mobile browser likelihood","description":"Ranks an individual's likelihood to research products via their mobile phone, modeled based on whether the individual use the individual's mobile/cellular phone daily for browsing the Internet and researching products or looking up prices or product reviews.","category":"fig/lifestyle"},{"id":"6748e82f-4774-4190-8fe4-8683097b1556","name":"mobile_gaming_enthusiast_likelihood","literate":"Mobile gaming enthusiast likelihood","description":"Ranks an individual's likelihood to be a mobile gaming enthusiast, modeled based on whether household members play games on a mobile phone and spend more than $50 per year on mobile phone games.","category":"fig/lifestyle"},{"id":"68dd4378-035b-49bb-be76-bb8f69a38030","name":"mobile_payment_user_likelihood","literate":"Mobile payment user likelihood","description":"Ranks an individual's likelihood to use Google Wallet/Apple Pay or Venmo/Abra mobile payment services, modeled based on whether the person has a smartphone and uses mobile payment services like Apple Pay, Google Pay, Samsung Pay, Venmo, or PayPal.","category":"fig/financial"},{"id":"0a15a66c-6395-41fb-aa87-eaaef19834ea","name":"mobile_phone_focused_consumer_likelihood","literate":"Mobile phone focused consumer likelihood","description":"Ranks an individual's likelihood to be a mobile phone focused consumer, modeled based on whether the person always has their cell phone turned on and nearby, constantly checks it, and frequently shops online using it.","category":"fig/lifestyle"},{"id":"9cae5cda-9c95-42d4-ad0a-ae337c733f23","name":"mobile_phone_service_switcher_likelihood","literate":"Mobile phone service switcher likelihood","description":"Ranks an individual's likelihood to switch mobile phone services, modeled based on whether any household members switched mobile phone service providers in the last 12 months.","category":"fig/lifestyle"},{"id":"4debfe88-fcce-4d56-9505-e4e5748936f3","name":"mobile_shopping_list_user_likelihood","literate":"Mobile shopping list user likelihood","description":"Ranks an individual's likelihood to make a shopping list on their mobile phone, modeled based on whether the household always or almost always makes a shopping list on a phone when shopping for household products.","category":"fig/lifestyle"},{"id":"6e236ad1-8c87-4663-bd00-8bfa76278ee4","name":"modern_contemporary_decor_gifts_engagement_intensity","literate":"Modern contemporary decor gifts engagement intensity","description":"Indicates an individual's modern contemporary decor gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active modern contemporary decor gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant modern contemporary decor gifts minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"f3769bcd-64f8-40c9-9df2-4c64982574bd","name":"modern_contemporary_decor_gifts_purchase_recency","literate":"Modern contemporary decor gifts purchase recency","description":"Indicates how recently an individual purchased modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"622592d6-ab4a-468a-86b4-cdc60d658065","name":"modern_contemporary_decor_gifts_spending_quintile","literate":"Modern contemporary decor gifts spending quintile","description":"Ranks individuals into five tiers based on spending on modern or contemporary decor gifts.","category":"fig/lifestyle"},{"id":"f73308a6-444f-4d1c-a95f-b7d365c6ccfd","name":"monitored_home_security_system_owner_likelihood","literate":"Monitored home security system owner likelihood","description":"Ranks an individual's likelihood to own a monitored home security system, modeled based on whether the household currently own a monitored home security system.","category":"fig/lifestyle"},{"id":"b3570db8-4c65-4fe3-a5df-312421a79164","name":"monthly_mortgage_payment","literate":"Monthly mortgage payment","description":"Indicates an individual's monthly mortgage payment.","category":"fig/financial"},{"id":"c4720806-4737-43f0-a50d-207fa310e3cc","name":"mortgage_1_amount","literate":"Mortgage 1 amount","description":"Measures the amount of an individual's first mortgage. Draws from observed loan records when available, falling back to a modeled estimate based on household and geographic data.","category":"fig/financial"},{"id":"5ff73690-8384-4091-8b60-8eed1d1a01b8","name":"mortgage_1_deed_type","literate":"Mortgage 1 deed type","description":"Indicates the deed type (e.g. trust, quit claim deed, revolving line of credit) of an individual's first mortgage.","category":"fig/financial"},{"id":"e6df58ee-e8d4-4005-9348-14aa82fba5a6","name":"mortgage_1_due_date","literate":"Mortgage 1 due date","description":"Indicates the due date of an individual's first mortgage.","category":"fig/financial"},{"id":"88fff571-497c-4a41-a3d7-29c1614027a4","name":"mortgage_1_interest_rate","literate":"Mortgage 1 interest rate","description":"Indicates the interest rate of an individual's first mortgage.","category":"fig/financial"},{"id":"57847154-753f-4cfd-a04f-a7e31af637e4","name":"mortgage_1_interest_structure","literate":"Mortgage 1 interest structure","description":"Indicates the interest structure (e.g. adjustable, fixed, variable, balloon) of an individual's first mortgage.","category":"fig/financial"},{"id":"b2a163e7-1339-4ab4-9545-3e912ef13c88","name":"mortgage_1_origination_year_month","literate":"Mortgage 1 origination year month","description":"Indicates the year and month the first mortgage was originated.","category":"fig/financial"},{"id":"bde02c57-b2e1-4515-9695-3ad4a1faa9e9","name":"mortgage_1_term_length","literate":"Mortgage 1 term length","description":"Indicates the length of an individual's first mortgage in years, if applicable.","category":"fig/financial"},{"id":"cb9eeac6-dd83-4e40-8caf-1bf0858eff21","name":"mortgage_2_amount","literate":"Mortgage 2 amount","description":"Measures the second mortgage amount of an individual.","category":"fig/financial"},{"id":"c26d2148-c149-4b76-b336-2ba3aecc641c","name":"mortgage_2_deed_type","literate":"Mortgage 2 deed type","description":"Indicates the deed type (e.g. trust, quit claim deed, revolving line of credit) of an individual's second mortgage.","category":"fig/financial"},{"id":"fe903fa1-ced1-4e24-aa5f-0e8345f8695e","name":"mortgage_2_due_date","literate":"Mortgage 2 due date","description":"Indicates the due date of an individual's second mortgage.","category":"fig/financial"},{"id":"fafc3ef4-5e11-4a90-9571-6a88db890455","name":"mortgage_2_financing_type","literate":"Mortgage 2 financing type","description":"Indicates the financing type of an individual's second mortgage (e.g. VA loan, private party, wraparound mortgage).","category":"fig/financial"},{"id":"44b5612b-9d67-4ee0-bcd8-e2063142c90b","name":"mortgage_2_initiation_date","literate":"Mortgage 2 initiation date","description":"Indicates the initiation date of an individual's second mortgage.","category":"fig/financial"},{"id":"344eb3c8-14d7-4b69-b8be-4c4468b6dc81","name":"mortgage_2_interest_rate","literate":"Mortgage 2 interest rate","description":"Indicates the interest rate of an individual's second mortgage.","category":"fig/financial"},{"id":"e3184f6d-951e-474c-8d76-beb02989e084","name":"mortgage_2_interest_structure","literate":"Mortgage 2 interest structure","description":"Indicates the interest structure (e.g. adjustable, fixed, variable, balloon) of an individual's second mortgage.","category":"fig/financial"},{"id":"eaa78786-c386-4c47-9c5c-0aa1834ce017","name":"mortgage_2_term_length","literate":"Mortgage 2 term length","description":"Indicates the term of an individual's second mortgage in years.","category":"fig/financial"},{"id":"bdb76a54-f4c9-40bf-899d-623317d781a5","name":"mortgage_3_amount","literate":"Mortgage 3 amount","description":"Measures the remaining balance on an individual's third mortgage, if applicable.","category":"fig/financial"},{"id":"5fb9c12d-d965-4a2d-9335-7dbb6cd9b674","name":"mortgage_3_due_date","literate":"Mortgage 3 due date","description":"Indicates the due date of an individual's third mortgage.","category":"fig/financial"},{"id":"a42f5c93-2386-4aa9-8ad2-35c85d8d0d20","name":"mortgage_3_financing_type","literate":"Mortgage 3 financing type","description":"Indicates the financing type of an individual's third mortgage (e.g. VA loan, private party, wraparound mortgage).","category":"fig/financial"},{"id":"c7fc9b26-5fd9-485b-849e-8747187f079e","name":"mortgage_3_initiation_date","literate":"Mortgage 3 initiation date","description":"Indicates the initiation date of an individual's third mortgage.","category":"fig/financial"},{"id":"bd9bf552-5406-434a-b73b-2b46448de5b3","name":"mortgage_3_interest_rate","literate":"Mortgage 3 interest rate","description":"Indicates the interest rate of an individual's third mortgage.","category":"fig/financial"},{"id":"d4f59eeb-475f-429e-9b27-bb3c09ade0b8","name":"mortgage_3_interest_structure","literate":"Mortgage 3 interest structure","description":"Indicates the interest structure (e.g. adjustable, fixed, variable, balloon) of an individual's third mortgage.","category":"fig/financial"},{"id":"4d3fc1b9-2756-47d3-9e71-606605807ceb","name":"mortgage_3_term_length","literate":"Mortgage 3 term length","description":"Measures the term length in years of an individual's third mortgage, if applicable.","category":"fig/financial"},{"id":"b024ee5e-56aa-478c-a408-0357146976e7","name":"mortgage_amount_at_transaction_time","literate":"Mortgage amount at transaction time","description":"Indicates a property's mortgage amount at the time of transaction.","category":"fig/financial"},{"id":"13704531-d229-4cff-9bd2-014f4cfdb39e","name":"mortgage_assumption_amount","literate":"Mortgage assumption amount","description":"Records the dollar amount of the seller's existing home loan that a buyer could take over instead of getting a new mortgage. This only applies to certain government-backed loans (FHA, VA, and USDA) where the lender allows the loan to transfer to the new owner. Most standard home loans do not allow this, so only a small share of properties will have a value here.","category":"fig/financial"},{"id":"0db1999d-e04d-4b05-8163-8068f9034eb8","name":"mortgage_financing_type","literate":"Mortgage financing type","description":"Indicates the financing type of an individual's first mortgage (e.g. VA loan, private party, wraparound mortgage).","category":"fig/financial"},{"id":"499a5566-133a-4bf2-916d-55478443b62b","name":"mortgage_loan_to_value_ratio","literate":"Mortgage loan to value ratio","description":"Indicates the loan to value ratio on an individual's mortgage.","category":"fig/financial"},{"id":"a17fc763-6e5b-4dd9-b587-f228257ddbc4","name":"mortgage_loan_type","literate":"Mortgage loan type","description":"Indicates the type of loan taken on a household's property (e.g., Conventional, FHA, VA).","category":"fig/financial"},{"id":"f459ffde-4500-4d4c-b5d1-1cd4e4832535","name":"mortgage_refinance_interest_rate","literate":"Mortgage refinance interest rate","description":"Indicates the interest rate on an individual's mortgage or refinance.","category":"fig/financial"},{"id":"e99c897d-f919-4c5c-aa71-4fdfb5d41a7f","name":"mortgage_refinancer_likelihood","literate":"Mortgage refinancer likelihood","description":"Ranks an individual's likelihood to refinance their mortgage, modeled based on whether the household has refinanced the individual's mortgage within the past three years.","category":"fig/financial"},{"id":"63ac9281-4cb3-49ec-9e7b-16b7699e7ed5","name":"mortgage_refinancer_likelihood_using_protected_data","literate":"Mortgage refinancer likelihood using protected data","description":"Ranks an individual's likelihood of refinancing a mortgage. Built using models that incorporate protected class data (e.g., age, gender), modeled based on whether the household has refinanced the individual's mortgage within the past three years.","category":"fig/financial"},{"id":"7a7633be-6392-4028-b3fc-7ecaabe7739e","name":"mortgagee_likelihood","literate":"Mortgagee likelihood","description":"Ranks an individual's likelihood to have a home mortgage, modeled based on whether the person or a household member has a home mortgage.","category":"fig/financial"},{"id":"1b74f9a0-1e0e-4b2f-859a-edfdef77c1b0","name":"mortgagee_likelihood_using_protected_data","literate":"Mortgagee likelihood using protected data","description":"Ranks an individual's likelihood of having a mortgage. Built using models that incorporate protected class data (e.g., age, gender), modeled based on whether any household members have a home mortgage.","category":"fig/financial"},{"id":"7bf294ae-0332-46cd-acef-ef8f26c19a7d","name":"most_recent_home_equity_loan_amount","literate":"Most recent home equity loan amount","description":"Measures the remaining balance of an individual's most recent home equity loan. A home equity loan is a type of consumer debt that allows homeowners to borrow against the equity in their residence.","category":"fig/financial"},{"id":"599e5f06-c179-4b77-91d4-9897bcb63c52","name":"motorcycle_purchase_likelihood","literate":"Motorcycle purchase likelihood","description":"Ranks an individual's likelihood to purchase a motorcycle.","category":"fig/lifestyle"},{"id":"57110f5d-0220-40ab-8a9f-80325970d201","name":"motorcycle_riding_interest","literate":"Motorcycle riding interest","description":"Indicates whether someone in the household has an interest in motorcycle riding.","category":"fig/lifestyle"},{"id":"33660ad6-2853-4b62-83a8-3fc985e51f61","name":"motorized_watercraft_owner_likelihood","literate":"Motorized watercraft owner likelihood","description":"Ranks an individual's likelihood to own a motorized watercraft, modeled based on whether the household have a motorized boat (e.g., cabin cruiser, yacht, pontoon boat) or personal watercraft (e.g., Jet Ski, Yamaha WaveRunner, Sea-Doo).","category":"fig/lifestyle"},{"id":"1b19d5ae-42b1-420f-bbec-803a72ea252b","name":"mountain_bike_owner_likelihood","literate":"Mountain bike owner likelihood","description":"Ranks an individual's likelihood to own a mountain bike, modeled based on whether the household have a mountain bike.","category":"fig/lifestyle"},{"id":"b02532ca-3c4e-4d7e-8a5b-486acf3f2633","name":"move_likelihood","literate":"Move likelihood","description":"Ranks a household's likelihood to move to a new home in the next 2-4 months.","category":"fig/life_event"},{"id":"92cd2e09-ab63-4152-8ac6-404ea611fd26","name":"move_likelihood_next_2_to_4_months","literate":"Move likelihood next 2 to 4 months","description":"Indicates an individual's likelihood to move in the next two to four months.","category":"fig/life_event"},{"id":"6bf00398-b36a-4247-9c2a-15bb0f89a1d9","name":"movie_loyalty_program_member_likelihood","literate":"Movie loyalty program member likelihood","description":"Ranks an individual's likelihood to belong to a movie loyalty program, modeled based on whether any household members belong to a movie theater loyalty program.","category":"fig/lifestyle"},{"id":"3437268b-e165-4818-8c9c-2cefca7ea93f","name":"multi_policy_insurance_owner_likelihood","literate":"Multi policy insurance owner likelihood","description":"Ranks an individual's likelihood to have home and auto policies with the same company, modeled based on whether the household have home and vehicle insurance with the same provider.","category":"fig/financial"},{"id":"fc1eb41a-a14f-44e4-b910-f5ba9891e6a8","name":"multi_retailer_shopper_likelihood","literate":"Multi retailer shopper likelihood","description":"Ranks an individual's likelihood to visit multiple retailers to complete their shopping list and fulfill shopping trip needs, modeled based on whether the person is likely to shop at different stores to get their shopping done, avoid buying products if seen for less elsewhere, and go to different stores to get the best deal.","category":"fig/lifestyle"},{"id":"9a6c970a-d60e-4037-901f-c1fa7810a1da","name":"museum_member_likelihood","literate":"Museum member likelihood","description":"Ranks an individual's likelihood to be a museum member, modeled based on whether any household members have a membership to a museum.","category":"fig/lifestyle"},{"id":"cb7791c4-19d0-448d-a3fb-233416df9de1","name":"music_and_video_spending_quintile","literate":"Music and video spending quintile","description":"Ranks an individual into five tiers based on spending on music and videos.","category":"fig/lifestyle"},{"id":"9a9d696f-f22d-44a2-914a-f6de2157e7e8","name":"music_interest","literate":"Music interest","description":"Indicates whether someone in the household has an interest in music.","category":"fig/lifestyle"},{"id":"8d1ff3f4-970a-471b-9b09-9d8c346fb083","name":"music_videos_engagement_intensity","literate":"Music videos engagement intensity","description":"Indicates an individual's music videos engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active music videos champion (top 20% spending with most recent activity in past 0-6 months) to Dormant music videos minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"25bc62ff-be72-4aee-b2ed-41ab45bdc9a1","name":"music_videos_purchase_recency","literate":"Music videos purchase recency","description":"Indicates how recently an individual purchased in the Music/Videos category.","category":"fig/lifestyle"},{"id":"9b568c75-9a7e-4bae-86f9-b1f747ae71ce","name":"mutual_fund_purchase_interest","literate":"Mutual fund purchase interest","description":"Indicates whether someone in the household has an interest in purchasing mutual funds.","category":"fig/financial"},{"id":"58401759-094b-4b4e-8256-3df6a5408937","name":"name_brand_female_apparel_purchase_recency","literate":"Name brand female apparel purchase recency","description":"Indicates how recently an individual purchased name-brand, fashionable, and comfortable female apparel.","category":"fig/lifestyle"},{"id":"c375d436-a74f-4d4c-a1e8-ed0eb3b71491","name":"nascar_enthusiast_likelihood","literate":"Nascar enthusiast likelihood","description":"Ranks an individual's likelihood to be interested in NASCAR, modeled based on whether household members watch NASCAR at least every few weeks.","category":"fig/lifestyle"},{"id":"46806f19-3d4f-428f-9698-dc53bb7fef5f","name":"nascar_interest","literate":"Nascar interest","description":"Indicates whether someone in the household has an interest in NASCAR.","category":"fig/lifestyle"},{"id":"9f7a2f45-78b1-4657-8ff9-822fa5b29113","name":"national_bank_individual_likelihood","literate":"National bank individual likelihood","description":"Ranks an individual's likelihood to be a national bank individual, modeled based on whether the individual use a national bank for the individual's personal financial transactions (for example day-to-day banking, checking, mortgages, loans etc.).","category":"fig/financial"},{"id":"e656345b-1846-4430-9f28-fea96d73e39d","name":"native_american_cause_donation_interest","literate":"Native american cause donation interest","description":"Indicates whether someone in the household has an interest in donating to Native American causes.","category":"fig/civic"},{"id":"7efca638-aa7a-4969-836a-83f75a79ca09","name":"natural_cheese_slices_brand_switcher_likelihood","literate":"Natural cheese slices brand switcher likelihood","description":"Ranks an individual's likelihood to switch brands of natural cheese slices, modeled based on whether household members use natural cheese slices at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"25de615a-e117-44b1-80b6-a2429051ebb1","name":"natural_foods_interest","literate":"Natural foods interest","description":"Indicates whether someone in the household has an interest in natural foods.","category":"fig/lifestyle"},{"id":"776ef00d-9aa4-4c38-9645-75347ea43adf","name":"natural_green_product_home_cleaner_likelihood","literate":"Natural green product home cleaner likelihood","description":"Ranks an individual's likelihood to be interested in home cleaners with renewable or environmentally healthy ingredients, modeled based on whether the person considers a product being green or natural very important when buying home cleaning products.","category":"fig/lifestyle"},{"id":"4f74f8f6-04b6-42a6-a985-819b00a59186","name":"natural_shredded_cheese_brand_switcher_likelihood","literate":"Natural shredded cheese brand switcher likelihood","description":"Ranks an individual's likelihood to switch between brands of natural shredded cheese, modeled based on whether household members use natural shredded cheese at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"3445d880-fa9d-4937-a50a-9fab1721899e","name":"needlecrafts_interest","literate":"Needlecrafts interest","description":"Indicates whether someone in the household has an interest in sewing, needlework, and knitting.","category":"fig/lifestyle"},{"id":"c12001d4-75f9-48a7-a67d-684dee30e41b","name":"neighborhood_id","literate":"Neighborhood id","description":"The neighborhood id associated with the person's household location.","category":"fig/geography"},{"id":"93b669d3-073e-4abf-8480-833c95f20917","name":"net_worth","literate":"Net worth","description":"Estimates a household's total assets minus total liabilities.","category":"fig/financial"},{"id":"4b30e6d0-4bb8-47ab-a489-5beb0d29a35d","name":"net_worth_tier_no_protected_class","literate":"Net worth tier no protected class","description":"Estimates a household's net worth tier without using protected class data such as race or age. Net worth is the total value of all assets minus outstanding debts and liabilities.","category":"fig/financial"},{"id":"d631a66e-9522-4b3c-9368-0bc56934af9a","name":"new_adult_to_file_change_date","literate":"New adult to file change date","description":"Indicates the most recent date an individual was classified as a new adult or new young adult in the data file. Only the year and month are meaningful; the day is a placeholder.","category":"fig/life_event"},{"id":"c1271fff-2538-488c-a3bb-8f7812bfde93","name":"new_adult_to_file_indicator","literate":"New adult to file indicator","description":"Indicates whether an individual was recently identified as a new adult or new young adult in the data file.","category":"fig/life_event"},{"id":"ee08fd67-a946-4a07-aecf-e9837a6cb7c1","name":"new_driver_change_date","literate":"New driver change date","description":"Indicates the date a new pre-driver was identified in a household. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/life_event"},{"id":"1451d75d-201f-4483-bb3a-1c80228b3f0a","name":"new_driver_indicator","literate":"New driver indicator","description":"Indicates whether a household member recently reached driving age.","category":"fig/life_event"},{"id":"0505ff27-d3be-45b8-826b-4784564bda0c","name":"new_first_child_change_date","literate":"New first child change date","description":"Indicates the date a household had a child aged 0 to 2 years old.","category":"fig/life_event"},{"id":"ce7de59d-b105-4959-8ff7-b62b6ecb86b7","name":"new_first_child_indicator","literate":"New first child indicator","description":"Indicates whether an individual is a new, first-time parent of a child between zero and two years old.","category":"fig/life_event"},{"id":"c199a26c-4a58-4dd1-b5bd-7d7895bac07e","name":"new_luxury_vehicle_purchaser_likelihood","literate":"New luxury vehicle purchaser likelihood","description":"Ranks an individual's likelihood to purchase a new luxury vehicle, modeled based on whether the individual has purchased a new luxury vehicle.","category":"fig/vehicles"},{"id":"a97cbf9a-3afe-4885-a461-7db2d4b1e686","name":"new_non_luxury_vehicle_purchaser_likelihood","literate":"New non luxury vehicle purchaser likelihood","description":"Ranks an individual's likelihood to purchase a new non-luxury vehicle, modeled based on whether the individual has purchased a new non-luxury vehicle.","category":"fig/vehicles"},{"id":"b8a85467-dd3c-4d2e-9bea-6ebaacfb1834","name":"newly_married_change_date","literate":"Newly married change date","description":"Indicates the date an individual was identified as newly married.","category":"fig/life_event"},{"id":"1209239e-dbbc-4aeb-b06b-86e5bd07b611","name":"newly_married_indicator","literate":"Newly married indicator","description":"Indicates whether an individual is newly married.","category":"fig/life_event"},{"id":"3d71c60e-7d4f-4bb0-a829-176f04ab69d8","name":"newly_single_change_date","literate":"Newly single change date","description":"Indicates the date an individual became newly single.","category":"fig/life_event"},{"id":"e71c9218-ed69-40c9-879b-940157f5d850","name":"newly_single_indicator","literate":"Newly single indicator","description":"Indicates whether an individual became single.","category":"fig/life_event"},{"id":"9e0798f0-f366-4770-8b3b-452e30e50fd5","name":"newsletters_engagement_intensity","literate":"Newsletters engagement intensity","description":"Indicates an individual's newsletters engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active newsletters champion (top 20% spending with most recent activity in past 0-6 months) to Dormant newsletters minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"6419843b-21e3-4061-9078-3ad36ef6b812","name":"newsletters_purchase_recency","literate":"Newsletters purchase recency","description":"Indicates how recently an individual purchased an item in the newsletters category.","category":"fig/lifestyle"},{"id":"c0464e99-ba3a-4b62-9896-c98cd9d3cd77","name":"newsletters_spending_quintile","literate":"Newsletters spending quintile","description":"Ranks an individual into five tiers based on the average dollars spent on the Newsletters category.","category":"fig/lifestyle"},{"id":"131a0764-09bd-4061-be60-1dc3ab28d5c5","name":"non_401k_mutual_fund_investor_likelihood","literate":"Non 401k mutual fund investor likelihood","description":"Ranks an individual's likelihood to invest in non-401k mutual funds, modeled based on whether the household currently have or plan to get in the next 12 months non-401k stocks or bonds.","category":"fig/financial"},{"id":"aedad198-bed7-4203-801f-a0d1686baabf","name":"non_beef_jerky_consumer_likelihood","literate":"Non beef jerky consumer likelihood","description":"Ranks an individual's likelihood to consume non-beef jerky products, modeled based on whether any household members eat other jerky (turkey, chicken, pork, wild game, fish, vegan, other types) every few days or daily.","category":"fig/lifestyle"},{"id":"191515db-e2b3-4cb3-84c3-4618b07d6beb","name":"non_cash_rewards_card_user_likelihood","literate":"Non cash rewards card user likelihood","description":"Ranks an individual's likelihood to use a non-cash rewards credit card, modeled based on whether other points programs are an important feature for credit cards in the household.","category":"fig/financial"},{"id":"fc911927-3f8c-4c42-a292-9ae65653b5a1","name":"non_mobile_gaming_enthusiast_likelihood","literate":"Non mobile gaming enthusiast likelihood","description":"Ranks an individual's likelihood to game on non-mobile devices, modeled based on whether any household members play video games on a gaming console (e.g., PS4, Xbox, Nintendo Switch) and spend $100 or more per year on games.","category":"fig/lifestyle"},{"id":"853636a4-e3c0-4322-9379-f737af20a4a3","name":"non_motorized_watercraft_owner_likelihood","literate":"Non motorized watercraft owner likelihood","description":"Ranks an individual's likelihood to own non-motorized watercraft, modeled based on whether the household has a canoe, kayak, stand up paddle board, or other non-motorized boat.","category":"fig/lifestyle"},{"id":"6dc071bf-6fb8-41e2-b212-00ce413b5249","name":"number_of_adults_derivation","literate":"Number of adults derivation","description":"Indicates the level of specificity for the number of adults in a household.","category":"fig/demography"},{"id":"8029a66f-e28f-4193-87c7-51a55e3b8704","name":"nutrition_and_fitness_interest","literate":"Nutrition and fitness interest","description":"Indicates whether someone in the household has an interest in natural foods, nutrition, or fitness.","category":"fig/lifestyle"},{"id":"78e827a7-6a25-4bbe-96b0-77a3421780bf","name":"nutrition_interest","literate":"Nutrition interest","description":"Indicates whether someone in the household has an interest in nutrition and healthy eating.","category":"fig/lifestyle"},{"id":"bc2aab47-d336-46f8-bc75-255f74639b30","name":"nutritional_health_bar_brand_switcher_likelihood","literate":"Nutritional health bar brand switcher likelihood","description":"Ranks an individual's likelihood to switch nutritional health bar brands, modeled based on whether household members eat nutritional health bars at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"69ff0145-45ab-482d-b68c-d99a75607d85","name":"offline_amount_spent_on_purchases_quintile","literate":"Offline amount spent on purchases quintile","description":"Ranks individuals into five tiers based on their total spending on purchases offline observed.","category":"fig/lifestyle"},{"id":"80174308-9109-4102-b23d-d3f43321e8fd","name":"offline_purchase_count_quintile","literate":"Offline purchase count quintile","description":"Ranks individuals into five tiers based on their total number of purchase offline observed.","category":"fig/financial"},{"id":"cbbcd643-385d-4a50-ba34-0a8a5e110626","name":"on_demand_movie_subscriber_likelihood","literate":"On demand movie subscriber likelihood","description":"Ranks an individual's likelihood to access movies from Hulu-Plus or Netflix, modeled based on whether the household accesses movies at least three times per week through a paid streaming, pay-per-view, or premium cable service.","category":"fig/lifestyle"},{"id":"64c646e1-2a83-4bd1-8c3b-5e1d26e38dcb","name":"on_road_motorcycle_ownership_likelihood","literate":"On road motorcycle ownership likelihood","description":"Ranks an individual's likelihood of owning an on-road motorcycle.","category":"fig/lifestyle"},{"id":"9bf37915-ff4a-4d20-8f93-d610ea7057bd","name":"on_the_go_food_drink_consumer_likelihood","literate":"On the go food drink consumer likelihood","description":"Ranks an individual's likelihood to eat food and drink on the go, modeled based on whether the household members are likely to buy food or beverages when they are out of the home and need a meal.","category":"fig/lifestyle"},{"id":"7f6a5d5c-30fa-4867-b10a-60b83c7934e9","name":"on_the_go_snacker_snack_food_likelihood","literate":"On the go snacker snack food likelihood","description":"Ranks an individual's likelihood to eat snack food on the go, modeled based on whether the household regularly consume snacks when out of the home and for activities/programs out of the home and for day trips and on longer trips and at work and at school.","category":"fig/lifestyle"},{"id":"a75e1525-7e64-4bfa-9915-6ceef062a850","name":"one_shot_product_order_count_24_months","literate":"One shot product order count 24 months","description":"Counts the total number of one-shot product orders from a household within the last 24 months.","category":"fig/financial"},{"id":"04e624d4-c014-44ae-b437-26d96897f989","name":"one_stop_shopper_likelihood","literate":"One stop shopper likelihood","description":"Ranks an individual's likelihood to primarily shop at one retailer for each shopping trip, modeled based on whether the person prefers to shop where they can meet most of their household needs in one stop and does not consider it worthwhile to shop at different stores to get the best deal.","category":"fig/lifestyle"},{"id":"ca667578-e9df-4d16-93fd-8b210474f0fb","name":"online_amount_spent_on_purchases_quintile","literate":"Online amount spent on purchases quintile","description":"Ranks individuals into five tiers based on their total spending on purchases online observed.","category":"fig/lifestyle"},{"id":"10448f95-05f4-42df-a503-aace8e8a78e4","name":"online_broker_user_likelihood","literate":"Online broker user likelihood","description":"Ranks an individual's likelihood to use an online broker, modeled based on whether the household currently use an online brokerage.","category":"fig/financial"},{"id":"0f526889-8072-448e-b20a-80e43abc1a4f","name":"online_degree_education_seeker_likelihood","literate":"Online degree education seeker likelihood","description":"Ranks an individual's likelihood of seeking an online degree or online education, modeled based on whether the individual has considered online courses to complete the individual's degree or certificate program.","category":"fig/lifestyle"},{"id":"4b37b197-1dc0-4b6c-bda5-748aa0e3cac4","name":"online_gamer_likelihood","literate":"Online gamer likelihood","description":"Ranks an individual's likelihood to participate in online gaming, modeled based on whether the individual pay to play video games online, either by subscription or as the individual use it.","category":"fig/lifestyle"},{"id":"1f19b8e6-9150-4352-9c5e-cc6ac32df393","name":"online_home_cleaning_product_buyer_likelihood","literate":"Online home cleaning product buyer likelihood","description":"Ranks an individual's likelihood to purchase or be interested in purchasing home cleaning products online, modeled based on whether the individual buy home cleaning products online at least every 2-3 months.","category":"fig/lifestyle"},{"id":"d3a9fc32-4517-4b49-99af-505f898fa603","name":"online_hotel_deal_seeker_likelihood","literate":"Online hotel deal seeker likelihood","description":"Ranks an individual's likelihood to seek online hotel deals, modeled based on whether household members travel at least six days per year, have booked a hotel online three times in the past two years, strongly agree that booking online provides the best deal, and consider price important when booking.","category":"fig/lifestyle"},{"id":"afd7d436-761d-4198-a735-420f933fef4f","name":"online_hotel_upgrader_likelihood","literate":"Online hotel upgrader likelihood","description":"Ranks an individual's likelihood to purchase online hotel upgrades, modeled based on whether household members travel on average at least six days per year for business or personal, and have booked a hotel online at three times in the past two years, and room upgrades are most important or room upgrades are somewhat or very important when booking a hotel, and regularly or occasionally pay extra to upgrade to a more expensive room option.","category":"fig/lifestyle"},{"id":"bf58fb6b-552a-484c-8d2b-24b201451629","name":"online_insurance_buyer_likelihood","literate":"Online insurance buyer likelihood","description":"Ranks an individual's likelihood to purchase auto or homeowners insurance online, modeled based on whether the individual's household purchases insurance online.","category":"fig/financial"},{"id":"488d0c77-1c1e-4fb3-8f0d-ea74f875d0ce","name":"online_laundry_product_buyer_likelihood","literate":"Online laundry product buyer likelihood","description":"Ranks an individual's likelihood to purchase laundry products online, modeled based on whether the individual buy laundry products online at least every 2-3 months.","category":"fig/lifestyle"},{"id":"5dcea7aa-537d-4d85-a328-9d3fb3d6e4c6","name":"online_lower_price_items_purchase_recency","literate":"Online lower price items purchase recency","description":"Indicates how recently an individual purchased lower-ticket apparel, jewelry, accessories, or personal care items online. They tend to be mature, female, and low-price shoppers.","category":"fig/lifestyle"},{"id":"1a2aa6dc-d2e1-49c2-9924-33ac49ad2bab","name":"online_magazine_newspaper_subscriber_likelihood","literate":"Online magazine newspaper subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to online magazines or newspapers, modeled based on whether any household members subscribe to paid magazines, newspapers or newsletters accessed online.","category":"fig/lifestyle"},{"id":"46a286ac-a378-4002-b78f-f94467634d0c","name":"online_personal_appearance_spending_quintile","literate":"Online personal appearance spending quintile","description":"Ranks an individual into five tiers based on spending on online apparel, jewelry, accessories, and personal care items.","category":"fig/lifestyle"},{"id":"3007b00d-2b7a-4710-b534-07ec4ee5190a","name":"online_personal_care_product_buyer_likelihood","literate":"Online personal care product buyer likelihood","description":"Ranks an individual's likelihood to purchase personal care products online, modeled based on whether the individual buy personal care products online at least every 4-6 months and, in a typical month, do the individual tend to buy at least 10% of the individual's personal care products online.","category":"fig/lifestyle"},{"id":"89ef98bc-a4d5-46d1-9e2b-1af7e0b5e513","name":"online_pet_food_buyer_likelihood","literate":"Online pet food buyer likelihood","description":"Ranks an individual's likelihood to purchase pet food online, modeled based on whether household members purchased pet food or pet treats online in the last 12 months.","category":"fig/lifestyle"},{"id":"1d76db9e-42c4-4709-9217-62b35c748105","name":"online_pharmacy_shopper_likelihood","literate":"Online pharmacy shopper likelihood","description":"Ranks an individual's likelihood to shop at pharmacies online, modeled based on whether the individual has used online pharmacies, and in the last 12 months used an online pharmacy six or more times for prescription medication, and the household is very likely to use an online pharmacy in the next 12 months for prescription medication.","category":"fig/lifestyle"},{"id":"b6e975a0-71f8-40b7-aed8-d785bee41d13","name":"online_pick_up_restaurant_customer_likelihood","literate":"Online pick up restaurant customer likelihood","description":"Ranks an individual's likelihood to order food online and pick up in a restaurant, modeled based on whether the person ordered from a restaurant online or on an app and picked up at the restaurant four or more times in the last 12 months.","category":"fig/lifestyle"},{"id":"5e2d33b9-b3b3-4605-b758-c00ca41e1e7c","name":"online_purchase_after_research_likelihood","literate":"Online purchase after research likelihood","description":"Ranks an individual's likelihood to research products online and in physical stores before making a purchase online, modeled based on whether the individual has viewed a product online, gone to a store to see it, and then bought it online in the last six months.","category":"fig/lifestyle"},{"id":"7173ffe9-8e23-4330-ab77-60c126ca9669","name":"online_purchase_count_quintile","literate":"Online purchase count quintile","description":"Ranks individuals into five tiers based on their total number of purchase online observed.","category":"fig/lifestyle"},{"id":"eda82478-ddce-43ba-9844-ecca506f1a2d","name":"online_purchase_tendency_quintile","literate":"Online purchase tendency quintile","description":"Ranks an individual into five tiers based on the household's tendency to make purchases through online channels.","category":"fig/lifestyle"},{"id":"56438806-95c6-45b9-a14f-e804d8eff886","name":"online_purchaser_likelihood","literate":"Online purchaser likelihood","description":"Ranks an individual's likelihood to shop online, modeled based on whether the household is more likely to shop online than in store and makes online purchases three or more times per month.","category":"fig/financial"},{"id":"2b14e5aa-603e-4930-a7e6-5d83d0491547","name":"online_savings_user_likelihood","literate":"Online savings user likelihood","description":"Ranks an individual's likelihood to use an online savings account, modeled based on whether the household currently uses an online savings account.","category":"fig/financial"},{"id":"c8d886ce-9bfa-4cd2-9cd4-700274a04fbc","name":"online_travel_agency_airfare_purchaser_likelihood","literate":"Online travel agency airfare purchaser likelihood","description":"Ranks an individual's likelihood to purchase airfare via an online travel agency, modeled based on whether the individual is extremely likely to book through an online travel agency, when booking a flight only or a flight and.","category":"fig/lifestyle"},{"id":"f9b39e2a-ea78-4628-9aab-05a98c0b8532","name":"online_vehicle_shopping_likelihood","literate":"Online vehicle shopping likelihood","description":"Ranks an individual's likelihood to shop for vehicles on the internet.","category":"fig/lifestyle"},{"id":"7db26c4b-c293-4208-b15d-f60c230d6287","name":"opening_weekend_movie_enthusiast_likelihood","literate":"Opening weekend movie enthusiast likelihood","description":"Ranks an individual's likelihood to attend movies on opening weekend, modeled based on whether household members always or almost always go to an opening weekend for a newly released movie.","category":"fig/lifestyle"},{"id":"8c602d17-7693-46df-b075-6dfdc3514871","name":"organic_food_purchaser_likelihood","literate":"Organic food purchaser likelihood","description":"Ranks an individual's likelihood to seek and purchase food with organic certification or made from organic materials, modeled based on whether the individual almost always buy organic fruits, vegetables, packaged food and meat or fish.","category":"fig/lifestyle"},{"id":"2a0be0af-d09b-483e-858e-00f4b5bfea84","name":"organic_product_purchaser_likelihood","literate":"Organic product purchaser likelihood","description":"Ranks an individual's likelihood to seek products made from organic raw materials and with organic certification, modeled based on whether the individual sometimes buy organic personal care products and products labeled as being ‚Äòorganic‚Äô, and do the individual trust that products labeled as organic are truly organic.","category":"fig/lifestyle"},{"id":"2684a466-c694-45e4-80a9-ec356290b29c","name":"oriental_fragrance_notes_enthusiast_likelihood","literate":"Oriental fragrance notes enthusiast likelihood","description":"Ranks an individual's likelihood to purchase fragrances with oriental notes, modeled based on whether the household is very likely to purchase oriental (e.g. spicy, warm) types of fragrances.","category":"fig/lifestyle"},{"id":"22cb6997-88c5-4054-b9c3-835330c5de84","name":"other_category_spending_quintile","literate":"Other category spending quintile","description":"Ranks an individual into five tiers based on spending on the Other category.","category":"fig/lifestyle"},{"id":"8ff31c25-c518-4216-be3a-55c42134ba5f","name":"other_direct_delivery_dining_enthusiast_likelihood","literate":"Other direct delivery dining enthusiast likelihood","description":"Ranks an individual's likelihood to use direct delivery dining services other than the major platforms, modeled based on whether the household has ever ordered delivery through a direct delivery dining service other than Grubhub, Uber Eats, Postmates, DoorDash, or ezCater.","category":"fig/lifestyle"},{"id":"84c6cda8-cb6f-4be6-9e69-a3a8b877bcea","name":"other_engagement_intensity","literate":"Other engagement intensity","description":"Indicates an individual's other engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active other champion (top 20% spending with most recent activity in past 0-6 months) to Dormant other minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"2c9ca0b9-63b8-4dfe-a132-5401289b9d87","name":"other_faith_based_spending_interest","literate":"Other faith based spending interest","description":"Indicates whether someone in the household has an interest in spending on other faith-based products.","category":"fig/lifestyle"},{"id":"4ecc0121-68d0-47bc-af05-908a87742162","name":"outdoor_and_diy_male_engagement_intensity","literate":"Outdoor and diy male engagement intensity","description":"Indicates an individual's outdoor and diy male engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active outdoor and diy male champion (top 20% spending with most recent activity in past 0-6 months) to Dormant outdoor and diy male minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active outdoorsmen who hunt and are handy around the house, shopping for a balance of quality and value.","category":"fig/engagement"},{"id":"ca2db9c2-e857-4154-8901-c2b825c556a3","name":"outdoor_and_diy_male_market_engagement_recency","literate":"Outdoor and diy male market engagement recency","description":"Indicates how recently an individual engaged with the outdoor and diy male market category.","category":"fig/lifestyle"},{"id":"bf8e371b-6bb9-481f-ac82-414f6bee0ef2","name":"outdoor_apparel_and_gear_engagement_intensity","literate":"Outdoor apparel and gear engagement intensity","description":"Indicates an individual's outdoor apparel and gear engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active outdoor apparel and gear champion (top 20% spending with most recent activity in past 0-6 months) to Dormant outdoor apparel and gear minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"a40833ff-c33d-4ba0-8707-8c1ce4766134","name":"outdoor_apparel_and_gear_purchase_recency","literate":"Outdoor apparel and gear purchase recency","description":"Indicates how recently a household purchased an item of outdoor apparel and gear. They tend to also purchase pet supplies, tools, and woodworking supplies.","category":"fig/lifestyle"},{"id":"97e0c76a-f2cc-4001-8d3e-dc1495b75695","name":"outdoor_apparel_and_gear_spending_quintile","literate":"Outdoor apparel and gear spending quintile","description":"Ranks an individual into five tiers based on household spending on outdoor apparel and gear.","category":"fig/lifestyle"},{"id":"57810a4a-d91d-4e64-899a-ef8c66e6dacf","name":"outdoors_interest","literate":"Outdoors interest","description":"Indicates whether someone in the household has an interest in the outdoors, camping, and hiking.","category":"fig/lifestyle"},{"id":"9b5735ac-338b-4c21-9c27-100ba39c5e47","name":"own_second_home_likelihood","literate":"Own second home likelihood","description":"Ranks an individual's likelihood to own a second home, modeled based on whether the individual have a home that is owned or one that is rented for a part of the year (e.g., to get away for the winter, a second home, a vacation home).","category":"fig/lifestyle"},{"id":"5c8b179a-d59b-44bb-960d-af7ddaa0bf06","name":"owner_likelihood","literate":"Owner likelihood","description":"Ranks an individual's likelihood to own a pet, modeled based on whether any household members have a cat(s) or dog(s).","category":"fig/lifestyle"},{"id":"04d1b573-2dc8-40f6-8780-216d075ce618","name":"is_owner_occupied","literate":"Owner occupancy status","description":"Indicates whether the property owner lives at the property address or is an absentee owner.","category":"fig/property"},{"id":"5826dfd8-bad2-46fe-89b4-ad4f54ee7850","name":"paid_streaming_enthusiast_likelihood","literate":"Paid streaming enthusiast likelihood","description":"Ranks an individual's likelihood to pay for streaming services, modeled based on whether the household accesses movies or shows at least two or more times per week through a paid streaming subscription service and does not use cable, satellite, or fiber optic TV.","category":"fig/lifestyle"},{"id":"d1be45bc-15be-44af-9067-77a45d221acf","name":"paper_shopping_list_user_likelihood","literate":"Paper shopping list user likelihood","description":"Ranks an individual's likelihood to make and use paper shopping lists, modeled based on whether the household always makes a shopping list on paper when shopping for household products.","category":"fig/lifestyle"},{"id":"f9c2fdf8-d971-4fb2-add7-ad6ba0f6cc18","name":"parcel_sold_type","literate":"Parcel sold type","description":"Indicates whether the parcel sold is detail, multiple, split, or a combination of them.","category":"fig/property"},{"id":"68fcb335-9f0d-450b-b6b6-26b65d9ef74c","name":"parking_facility_type","literate":"Parking facility type","description":"Indicates the type of parking facility associated with the property parcel.","category":"fig/property"},{"id":"a2b69eef-7a4a-4a9a-b383-a2479fbc8bdf","name":"parking_space_count","literate":"Parking space count","description":"Counts the total number of parking spaces for the property.","category":"fig/property"},{"id":"60b8e7af-2087-46ff-8e34-fe67028f4bfb","name":"pasta_brand_switcher_likelihood","literate":"Pasta brand switcher likelihood","description":"Ranks an individual's likelihood to switch pasta brands, modeled based on whether household members eat pasta at least weekly, and don‚Äôt usually try different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"928c7508-bb7c-41cb-a140-3f11425b6f8a","name":"pasta_sauce_purchaser_likelihood","literate":"Pasta sauce purchaser likelihood","description":"Ranks an individual's likelihood to purchase pasta sauce, modeled based on whether the household purchase pasta sauce weekly.","category":"fig/lifestyle"},{"id":"a9f14a8d-13b9-4be3-99bb-b4d868d9faaa","name":"paycheck_to_paycheck_consumer_likelihood","literate":"Paycheck to paycheck consumer likelihood","description":"Ranks an individual's likelihood to live paycheck to paycheck, modeled based on whether the person has very low access to savings and uses services such as payday loans, minimum credit card payments, or cash advances.","category":"fig/financial"},{"id":"794ffc1b-191f-4332-92a8-1a27eee79d81","name":"paypal_user_likelihood","literate":"Paypal user likelihood","description":"Ranks an individual's likelihood to use PayPal, modeled based on whether the household use PayPal monthly or more often to pay for purchases or to transfer money.","category":"fig/financial"},{"id":"104389dc-b7cd-4b13-aa46-a7805c9db4e1","name":"perfect_unique_gift_purchase_recency","literate":"Perfect unique gift purchase recency","description":"Indicates how recently an individual purchased unique, personalized gifts for loved ones.","category":"fig/lifestyle"},{"id":"609984e7-46a0-471b-b53f-c0087e4c28c5","name":"perfect_unique_gift_spending_quintile","literate":"Perfect unique gift spending quintile","description":"Ranks individuals into five tiers based on spending on unique, personalized gifts for loved ones.","category":"fig/lifestyle"},{"id":"97d8f70d-192a-47b7-a16f-db200e6259fa","name":"person_middle_initial","literate":"Person middle initial","description":"Indicates the middle initial of an individual.","category":"fig/demography"},{"id":"be3ef198-e117-4930-9bca-0ba734522c57","name":"personal_care_new_product_seeker_likelihood","literate":"Personal care new product seeker likelihood","description":"Ranks an individual's likelihood to be interested in and actively seek out new personal care products, modeled based on whether the person has tried at least 3 new personal care products in the last 6 months, is very willing to try new ones, and is usually one of the first to do so.","category":"fig/lifestyle"},{"id":"21e71c4b-5ad6-4906-b0f3-191727781180","name":"personal_traveler_likelihood","literate":"Personal traveler likelihood","description":"Ranks an individual's likelihood to engage in personal travel for at least 11 days per year, modeled based on whether any household members travel for personal reasons 11 or more days per year.","category":"fig/lifestyle"},{"id":"0475f5f2-30b9-4b31-b0c1-526fa7b96602","name":"pet_adopter_likelihood","literate":"Pet adopter likelihood","description":"Ranks an individual's likelihood to adopt a pet, modeled based on whether the individual or anyone in the household has ever adopted a pet from an animal services center/shelter or rescue organization, and are somewhat likely to, or very likely to, or definitely will adopt a pet in the next 12 months (from an animal services center/shelter or rescue organization).","category":"fig/lifestyle"},{"id":"e295c8ee-9792-44c4-a3d4-b011bd24145e","name":"pet_interest","literate":"Pet interest","description":"Indicates whether someone in the household has an interest in pets.","category":"fig/lifestyle"},{"id":"b996511a-e5a3-4753-aefe-311f2ea0c7c6","name":"pets_are_family_likelihood","literate":"Pets are family likelihood","description":"Ranks an individual's likelihood to treat pets as family members, such as through pet photos, birthday celebrations, and spa visits, modeled based on whether the individual treat the individual's pet like the individual would a family member, do family photos usually include the individual's pet, does the individual's pet get a present on their birthday or holidays, do the individual regularly take the individual's pet to the spa and in a typical year, do the individual spend at least $1,500 on the individual's pet.","category":"fig/lifestyle"},{"id":"c1fbf949-d15e-4f3b-9f8d-727348ea1261","name":"photography_interest","literate":"Photography interest","description":"Indicates whether someone in the household has an interest in photography.","category":"fig/lifestyle"},{"id":"3025df6a-e531-461d-9486-aa44e23f448b","name":"pinterest_interest","literate":"Pinterest interest","description":"Indicates whether someone in the household has an interest in using Pinterest.","category":"fig/lifestyle"},{"id":"b6bc89fa-6180-435f-b718-6e0597febcc4","name":"pinterest_purchaser_likelihood","literate":"Pinterest purchaser likelihood","description":"Ranks an individual's likelihood to spend on Pinterest, modeled based on whether the household has made one or more purchases on Pinterest in the last 12 months.","category":"fig/lifestyle"},{"id":"352ee028-4449-45a0-a22f-9f0a37138174","name":"pizza_dining_enthusiast_likelihood","literate":"Pizza dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a pizza dining enthusiast, modeled based on whether the household always selects pizza when purchasing food (for dine-in, take-out, or delivery) and purchases it four or more times per month.","category":"fig/lifestyle"},{"id":"d368abd9-258a-4b6f-a503-79ec3f06a014","name":"plan_to_get_fitness_membership_likelihood","literate":"Plan to get fitness membership likelihood","description":"Ranks an individual's likelihood of getting a fitness membership in the next 12 months, modeled based on whether any household members plan to get a gym membership in the next 12 months.","category":"fig/lifestyle"},{"id":"946d6582-24aa-4b6c-8127-1b588e0c95bf","name":"planned_giver_likelihood","literate":"Planned giver likelihood","description":"Ranks an individual's likelihood to set up a planned giving account, modeled based on whether the individual has or someone in the household already set up planned giving in a will.","category":"fig/civic"},{"id":"a953396f-8a1d-4c97-b2f9-a3a7c7b73f75","name":"plant_based_dining_customer_likelihood","literate":"Plant based dining customer likelihood","description":"Ranks an individual's likelihood to be a plant-based diner, modeled based on whether the individual follow a plant-based eating style every day or almost every day.","category":"fig/lifestyle"},{"id":"6818babc-0912-4903-adf8-687490afc78f","name":"podcast_crime_junkie_likelihood","literate":"Podcast crime junkie likelihood","description":"Ranks an individual's likelihood to listen to the Crime Junkie podcast, modeled based on whether the person listens to the Crime Junkie podcast.","category":"fig/lifestyle"},{"id":"6601bb38-de7c-4bda-9213-0d1aeaa315fb","name":"podcast_enthusiast_likelihood","literate":"Podcast enthusiast likelihood","description":"Ranks an individual's likelihood of being a podcast enthusiast, modeled based on whether the individual listen to podcasts at least weekly.","category":"fig/lifestyle"},{"id":"9a889e04-a118-4f28-8c2a-11331dbea2fa","name":"podcast_morbid_true_crime_likelihood","literate":"Podcast morbid true crime likelihood","description":"Ranks an individual's likelihood to listen to the Morbid: A True Crime podcast, modeled based on whether the person listens to the Morbid: A True Crime podcast.","category":"fig/lifestyle"},{"id":"5edccc3f-4128-4096-b87b-9e5e1c347ef9","name":"podcast_my_favorite_murder_likelihood","literate":"Podcast my favorite murder likelihood","description":"Ranks an individual's likelihood to listen to the My Favorite Murder podcast, modeled based on whether the individual listen to the My Favorite Murder podcast.","category":"fig/lifestyle"},{"id":"34126188-4861-4a10-8c8a-60ff991f0050","name":"podcast_the_ben_shapiro_show_likelihood","literate":"Podcast the ben shapiro show likelihood","description":"Ranks an individual's likelihood to listen to The Ben Shapiro Show podcast, modeled based on whether the individual listens to The Ben Shapiro Show podcast.","category":"fig/lifestyle"},{"id":"028cd708-d764-41f6-a76b-23be0812f199","name":"podcast_the_daily_likelihood","literate":"Podcast the daily likelihood","description":"Ranks an individual's likelihood to listen to The Daily podcast, modeled based on whether the individual listens to The Daily podcast.","category":"fig/lifestyle"},{"id":"b13860c2-ba25-413c-8324-ac7721654578","name":"podcast_the_joe_rogan_experience_likelihood","literate":"Podcast the joe rogan experience likelihood","description":"Ranks an individual's likelihood of listening to The Joe Rogan Experience podcast, modeled based on whether the individual listen to The Joe Rogan Experience podcast.","category":"fig/lifestyle"},{"id":"c05a88e4-d390-4350-ad9e-e3a14dadcf64","name":"podcast_true_crime_listener_likelihood","literate":"Podcast true crime listener likelihood","description":"Ranks an individual's likelihood to listen to true crime podcasts, based on affinity scores across multiple popular true crime podcast titles.","category":"fig/lifestyle"},{"id":"02fccd6b-40e2-44f7-8e06-582bcdfd7f10","name":"political_donation_party_lean","literate":"Political donation party lean","description":"Predicts which political party an individual is most likely to donate to.","category":"fig/civic"},{"id":"52ce7970-6c6a-44d4-a928-1c4de0c0354c","name":"political_donor_ideology","literate":"Political donor ideology","description":"Indicates whether an individual of a given household has expressed interest in donating for liberal or conservative causes.","category":"fig/civic"},{"id":"2eb9d912-4cf2-4750-8c97-06d3bceb5c30","name":"political_party_affiliation","literate":"Political party affiliation","description":"Indicates the political party affiliation of the individual.","category":"fig/society"},{"id":"f8f4b606-5db5-4297-9b72-2573ee6daf4a","name":"pool_owner_likelihood","literate":"Pool owner likelihood","description":"Ranks an individual's likelihood to own a pool, modeled based on whether the individual have an outdoor inground pool or outdoor above ground pool at the home, and the individual own a single family home.","category":"fig/lifestyle"},{"id":"1a971d7d-5e9c-43ac-9df4-d523f9c0d103","name":"postcode","literate":"Postcode","description":"The postcode associated with the person's household location.","category":"fig/geography"},{"id":"45c623a4-d5ee-40be-b6a1-91db4063e6ec","name":"practical_affordable_apparel_purchase_recency","literate":"Practical affordable apparel purchase recency","description":"Indicates how recently an individual purchased practical and affordable apparel, jewelry, or other accessories.","category":"fig/lifestyle"},{"id":"3a207435-e3ee-4c3b-a979-b36d615f7dc6","name":"practical_and_affordable_apparel_spending_quintile","literate":"Practical and affordable apparel spending quintile","description":"Ranks an individual into five tiers based on older generations who prefer comfort over fashion. They purchase apparel, jewelry and other accessories that are practical and affordable.","category":"fig/lifestyle"},{"id":"da47f9f0-bb84-486d-9b74-3f7bd3e4c541","name":"practical_and_technology_gift_purchase_recency","literate":"Practical and technology gift purchase recency","description":"Indicates how recently an individual purchased practical or technology-focused gifts.","category":"fig/lifestyle"},{"id":"841c7a57-82a4-4e47-b947-e50cb45f46e0","name":"practical_and_technology_gift_spending_quintile","literate":"Practical and technology gift spending quintile","description":"Ranks individuals into five tiers based on spending on practical and technology-focused gifts.","category":"fig/lifestyle"},{"id":"f98afdb3-ea2b-491b-9235-a24205647e6d","name":"practical_comfort_apparel_engagement_intensity","literate":"Practical comfort apparel engagement intensity","description":"Indicates an individual's practical comfort apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active practical comfort apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant practical comfort apparel minimal (bottom 20% spending with oldest activity over 25 months ago). Covers individuals who prefer comfort over fashion and purchase practical, affordable apparel, jewelry, and accessories.","category":"fig/engagement"},{"id":"3cfafb02-41fd-4280-931b-9015646564c2","name":"pre_shop_planner_likelihood","literate":"Pre shop planner likelihood","description":"Ranks an individual's likelihood to be a pre-shop planner who researches and plans trips prior to going to the store, modeled based on whether the person plans 80% or more of household purchases by making lists, using coupons, or planning based on menus or sales.","category":"fig/lifestyle"},{"id":"334d91e3-8ff1-4653-8bdf-ff7398543b05","name":"premium_natural_home_cleaner_likelihood","literate":"Premium natural home cleaner likelihood","description":"Ranks an individual's likelihood to pay a premium price for natural home cleaning products, modeled based on whether the individual has occasionally paid more for a natural home cleaning product, and are the individual willing to pay at least 5% more for a natural home cleaning product.","category":"fig/lifestyle"},{"id":"bc26e22d-c8c8-4320-af82-8cf57fb90058","name":"premium_natural_laundry_product_buyer_likelihood","literate":"Premium natural laundry product buyer likelihood","description":"Ranks an individual's likelihood to pay extra for natural laundry products, modeled based on whether the individual is somewhat willing to pay more for a natural laundry product, have the individual very often paid more for a natural laundry product and would the individual consider yourself willing to pay at least 21% more for a natural laundry product.","category":"fig/lifestyle"},{"id":"6d7acc37-b50d-4bc4-98f4-8d3edf4a3438","name":"premium_natural_personal_care_likelihood","literate":"Premium natural personal care likelihood","description":"Ranks an individual's likelihood to pay a price premium for natural personal care products, modeled based on whether the person considers it important for a personal care product to be natural when deciding what to buy.","category":"fig/lifestyle"},{"id":"1946de5b-5dd2-4b86-b228-ae64e1752668","name":"prepaid_card_owner_likelihood","literate":"Prepaid card owner likelihood","description":"Ranks an individual's likelihood to be aware of and currently use prepaid cards, modeled based on whether the person considers deposit services like free checking or savings programs important when choosing a financial institution.","category":"fig/financial"},{"id":"954a050d-1d92-422f-9bc0-48cd84be7822","name":"prepaid_phone_card_or_plan_user_likelihood","literate":"Prepaid phone card or plan user likelihood","description":"Ranks an individual's likelihood of being a prepaid phone card or prepaid phone plan user, modeled based on whether the household use pre-paid phone cards with a set amount of dollars or with a set number of minutes or pre-paid phone plans.","category":"fig/lifestyle"},{"id":"6236738b-5514-4ff5-95d7-8031051232ba","name":"presence_of_children_derivation","literate":"Presence of children derivation","description":"Indicates whether a child is present in a household.","category":"fig/demography"},{"id":"6ff3349f-6c06-49b0-b76b-f706fcda36d2","name":"previous_sale_price","literate":"Previous sale price","description":"Indicates the recorded price of the property's previous sale.","category":"fig/property"},{"id":"acd73fdc-9ba9-48ee-98cf-1a73a95b52ce","name":"price_driven_home_cleaner_likelihood","literate":"Price driven home cleaner likelihood","description":"Ranks an individual's likelihood to be a price sensitive and low cost home cleaning product user, modeled based on whether the person considers price to be very important when deciding what home cleaning products to buy.","category":"fig/lifestyle"},{"id":"e28a3710-fc59-445c-aaac-a6bdfe15f84d","name":"price_matcher_likelihood","literate":"Price matcher likelihood","description":"Ranks an individual's likelihood to match prices across retailers, modeled based on whether the household price matches in the store or online all the time on regular shopping trips for household products.","category":"fig/lifestyle"},{"id":"098aab32-b311-4d7a-9ef2-d6bed62fae47","name":"price_motivated_laundry_product_user_likelihood","literate":"Price motivated laundry product user likelihood","description":"Ranks an individual's likelihood to be price sensitive to low cost laundry products, modeled based on whether the person considers price to be very important when deciding what laundry products to buy.","category":"fig/lifestyle"},{"id":"3494ddeb-fcc3-403c-9164-acbc294e7ed3","name":"price_motivated_personal_care_product_user_likelihood","literate":"Price motivated personal care product user likelihood","description":"Ranks an individual's likelihood to purchase price sensitive to low cost personal care products, modeled based on whether the person considers price to be very important when buying personal care products.","category":"fig/lifestyle"},{"id":"c0e0adaa-cce8-453e-83de-b28d5a3d002f","name":"price_motivated_shopper_likelihood","literate":"Price motivated shopper likelihood","description":"Ranks an individual's likelihood to prioritize price when shopping for laundry, home cleaning, and personal care products, including their tendency to price match and willingness to cut cable service due to cost.","category":"fig/lifestyle"},{"id":"54253729-1b10-4dc1-8a99-945271b8bd66","name":"price_sensitive_cable_cord_cutter_likelihood","literate":"Price sensitive cable cord cutter likelihood","description":"Ranks an individual's likelihood to cut cable service because of price, modeled based on whether the household not have cable TV, satellite TV, nor fiber optic TV, and use any of free streaming services, paid streaming subscription, antenna, IPTV, other free service, other paid service for accessing shows and/or movies, and don't use cable TV, satellite TV, or fiber optic TV because they are too expensive or the prices kept increasing.","category":"fig/lifestyle"},{"id":"708d03ac-4445-4384-971e-8adc4e096e49","name":"primary_building_total_bedrooms","literate":"Primary building total bedrooms","description":"Counts the total number of bedrooms in the primary building.","category":"fig/property"},{"id":"1b7d75fa-27fe-40fc-9db0-c6db15afa593","name":"primary_cell_phone_user_likelihood","literate":"Primary cell phone user likelihood","description":"Ranks an individual's likelihood to use their cell phone as their primary phone, modeled based on whether the household uses a cell phone as their home phone.","category":"fig/lifestyle"},{"id":"5ebdce3d-4e60-46e0-bc6e-fe285600c820","name":"primary_heating_fuel_type","literate":"Primary heating fuel type","description":"Indicates the primary type of fuel used for heating the property's building and water.","category":"fig/property"},{"id":"b5fbe370-a77d-4231-a796-df1932ba3509","name":"primary_heating_source","literate":"Primary heating source","description":"Indicates the primary heating system or fuel source for the property.","category":"fig/property"},{"id":"d004ed9f-a189-4231-b779-bd2e25c745e6","name":"primary_heating_system","literate":"Primary heating system","description":"Indicates the primary heating system or method for a property.","category":"fig/property"},{"id":"da9a69b4-fe90-4c79-bb55-4fdec5763762","name":"primary_landline_last_verification_date","literate":"Primary landline last verification date","description":"Indicates the date an individual's primary landline telephone number was last verified.","category":"fig/demography"},{"id":"3a75ec34-f2c0-4688-8811-71bf4b1e4a14","name":"prior_sale_date","literate":"Prior sale date","description":"Indicates the date of the most recent prior property sale, based on the recording date or sale date of the previous transaction.","category":"fig/life_event"},{"id":"c825ffd6-8780-4295-bcb8-c121e5e82f0d","name":"prior_sale_type","literate":"Prior sale type","description":"Identifies the transaction type of the prior property sale, such as resale, mortgage and refinance, new construction, timeshare, construction loan, seller carryback, or nominal transfer.","category":"fig/property"},{"id":"555f34ec-bad3-424f-889e-cd1c6bb2d55c","name":"prior_sale_with_multiple_parcels","literate":"Prior sale with multiple parcels","description":"Indicates if a prior property sale involved multiple or split parcels.","category":"fig/property"},{"id":"250197c7-a6eb-495d-9f1a-e0a8ff8fa5ed","name":"private_vehicle_sale_likelihood","literate":"Private vehicle sale likelihood","description":"Ranks an individual's likelihood to sell a vehicle privately.","category":"fig/vehicles"},{"id":"5ad1ff33-1652-434c-b49c-dda761fd4340","name":"pro_football_enthusiast_likelihood","literate":"Pro football enthusiast likelihood","description":"Ranks an individual's likelihood to be a professional football enthusiast, modeled based on whether household members watch pro football on TV weekly or more often.","category":"fig/lifestyle"},{"id":"54f971bb-93e2-403d-903d-4e0fcb01ccde","name":"pro_wrestling_wwe_enthusiast_likelihood","literate":"Pro wrestling wwe enthusiast likelihood","description":"Ranks an individual's likelihood of being a professional wrestling enthusiast, modeled based on whether household members watch pro wrestling at least monthly.","category":"fig/lifestyle"},{"id":"8901e92f-42fa-4952-b460-c1934e2a3020","name":"proactive_health_manager_likelihood","literate":"Proactive health manager likelihood","description":"Ranks an individual's likelihood to proactively manage their health, modeled based on whether the person prepares questions for their doctor, researches symptoms or medical information, discusses options with their doctor, tracks health measurements at home, or uses an exercise tracker.","category":"fig/lifestyle"},{"id":"3656bfaa-6906-418e-aaca-c35e4074b168","name":"proactively_manage_health_likelihood","literate":"Proactively manage health likelihood","description":"Ranks a household's likelihood to proactively manage its health, including researching symptoms, tracking health measurements, preparing questions for doctors, exercising regularly, maintaining healthy diets, and buying natural products.","category":"fig/lifestyle"},{"id":"2af33a56-dfa2-4e48-96b0-840e57167188","name":"product_seeker_food_and_drink_likelihood","literate":"Product seeker food and drink likelihood","description":"Ranks an individual's likelihood to try new food and drinks, modeled based on whether the household usually purchase different brands of food and non-alcoholic beverages and the household is very willing to try different brands of food and non-alcoholic beverages.","category":"fig/lifestyle"},{"id":"af6656c5-337f-4938-8ef1-696226c18cab","name":"professional_sports_events_attendees_likelihood","literate":"Professional sports events attendees likelihood","description":"Ranks an individual's likelihood of attending professional sports events, modeled based on whether household members attend professional sporting events two or more times per year.","category":"fig/lifestyle"},{"id":"9e6fd3b2-d5ff-4899-940a-b7e1e9b94f60","name":"progressive_nonprofit_donor_engagement_intensity","literate":"Progressive nonprofit donor engagement intensity","description":"Indicates an individual's progressive nonprofit donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active progressive nonprofit donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant progressive nonprofit donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households who support more liberal nonprofit organizations.","category":"fig/engagement"},{"id":"89bd79be-7e61-48bb-b9d2-605bde8642e2","name":"project_home_renovation_engagement_intensity","literate":"Project home renovation engagement intensity","description":"Indicates an individual's project home renovation engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active project home renovation champion (top 20% spending with most recent activity in past 0-6 months) to Dormant project home renovation minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"8a58a653-ba77-4cd5-aa63-dda4459db852","name":"prominent_household_profession","literate":"Prominent household profession","description":"Indicates the most prominent known profession of a household.","category":"fig/demography"},{"id":"9875e459-cf26-4cd4-b4b4-f5fa7d4eb16d","name":"property_architectural_style","literate":"Property architectural style","description":"Indicates the architectural style of the property.","category":"fig/property"},{"id":"4d482dbb-7a51-4231-88f4-e3209d099de8","name":"property_assessed_improvement_area","literate":"Property assessed improvement area","description":"Measures the adjusted gross square footage of a property as determined by the local taxing authority to assess improvement value. Adjusted gross square feet typically includes the total living area plus certain non-living spaces like garages or porches.","category":"fig/property"},{"id":"9d59fa76-d803-4a3a-8ea6-09b06e10d0f7","name":"property_assessed_improvement_value","literate":"Property assessed improvement value","description":"Represents the assessed value of a property's improvements, such as buildings and other structures.","category":"fig/property"},{"id":"65a24a40-acf7-4d2b-a9dd-de31a7ae080c","name":"property_building_structure_type","literate":"Property building structure type","description":"Indicates the type of building or structure built on the property (e.g., Office, Barn).","category":"fig/property"},{"id":"0ec1d651-e82b-4f27-a6b2-6b0d914b8e86","name":"property_construction_method","literate":"Property construction method","description":"Indicates the primary structural construction method used for the property (e.g., Log, Brick and steel).","category":"fig/property"},{"id":"8e91561e-2a6b-4f07-83f7-cec3d81c6634","name":"property_energy_system_type","literate":"Property energy system type","description":"Indicates the type of energy source or electrical system for the property.","category":"fig/property"},{"id":"b42ccb9a-a65e-4d15-903e-3fc3e719868c","name":"property_foundation_type","literate":"Property foundation type","description":"Indicates the type of foundation construction for the property.","category":"fig/property"},{"id":"b315b0c2-d4fd-48a6-ba64-425ff1caad88","name":"property_has_fireplace","literate":"Property has fireplace","description":"Indicates if a fireplace is located within the building.","category":"fig/property"},{"id":"70ce809e-292e-4266-8ca4-55fd68202fb7","name":"property_has_swimming_pool","literate":"Property has swimming pool","description":"Indicates whether a swimming pool is present on the property.","category":"fig/property"},{"id":"150bcc05-1c7a-4d4a-b681-2148650d9d4f","name":"property_has_veteran_tax_exemption","literate":"Property has veteran tax exemption","description":"Indicates whether the property has a veteran's tax exemption.","category":"fig/property"},{"id":"e258cc75-7ed2-49a0-b6f7-dfe91bd8531e","name":"property_improvements_assessed_value","literate":"Property improvements assessed value","description":"Indicates the assessed value of the improvements on a property.","category":"fig/property"},{"id":"aa3233b1-2dd8-484f-9d60-9873a8788d76","name":"property_is_seasonal_address","literate":"Property is seasonal address","description":"Indicates whether a specific address is occupied only during certain times of the year. For example, TRUE means the address is seasonal. It helps avoid sending mail to a location that is unoccupied for some season.","category":"fig/property"},{"id":"1f3e02c5-780d-40b0-a9a2-0372c6ce7a7a","name":"property_is_vacant","literate":"Property is vacant","description":"Indicates whether the address is vacant.","category":"fig/property"},{"id":"6466a5df-d41e-4cac-8780-ba526f9cf271","name":"property_land_market_value","literate":"Property land market value","description":"Indicates the market value of the land for a property.","category":"fig/property"},{"id":"640ececb-8f1c-462b-8d7d-757ec0923e06","name":"property_legal_ownership_type","literate":"Property legal ownership type","description":"Indicates the legal ownership type for a property (e.g., Corporation, Estate, Irrevocable trust).","category":"fig/property"},{"id":"c7ca9e30-be3f-4343-a064-11eae5272cae","name":"property_living_area","literate":"Property living area","description":"Measures the total square feet of an individual's home's living area, excluding the basement and garage.","category":"fig/property"},{"id":"6873a3b0-9c94-4c0b-b931-61a7f207d8de","name":"property_location_feature","literate":"Property location feature","description":"Indicates a specific feature or influence associated with the location of the property parcel.","category":"fig/property"},{"id":"9bf19d10-0b81-4bc6-b44f-c3375cee79df","name":"property_lot_depth","literate":"Property lot depth","description":"Measures the distance in feet between the front and back of a household's property lot.","category":"fig/property"},{"id":"4b12de24-44b9-442e-9b69-6b07a71e9844","name":"property_lot_size","literate":"Property lot size","description":"Indicates a property's lot size in acres.","category":"fig/property"},{"id":"511131dc-0c38-4615-ae95-6b9a09dd5b40","name":"property_sale_date","literate":"Property sale date","description":"Indicates the date the property sale transaction was legally completed.","category":"fig/property"},{"id":"fd3c754c-4eb3-4945-be5f-8712b101f320","name":"property_sale_deed_type","literate":"Property sale deed type","description":"Indicates the type of deed used to record the property sales transaction.","category":"fig/property"},{"id":"b68fe4e2-f232-4f0a-95e1-8d38b0ea12ae","name":"property_street_frontage","literate":"Property street frontage","description":"Measures the property's street frontage in linear feet.","category":"fig/property"},{"id":"42046cff-73b3-4f5f-9635-734aa79850c0","name":"property_transaction_type","literate":"Property transaction type","description":"Indicates the type of property sale or financing transaction.","category":"fig/property"},{"id":"7f4c5fbf-2d45-4de9-8ef3-82332d74ac43","name":"property_unit_count","literate":"Property unit count","description":"Counts the number of units in the property","category":"fig/property"},{"id":"2615cca8-c11b-4cc1-911c-9b7485b2ded5","name":"property_use_type","literate":"Property use type","description":"Indicates the property's classification by use (e.g., Single-family residence, Condominium, Commercial).","category":"fig/property"},{"id":"3fec6c39-e862-4178-8d2e-8bdc716a62d1","name":"property_view_type","literate":"Property view type","description":"Indicates the type of view from the property (e.g., Canyon, Airport, Bay).","category":"fig/property"},{"id":"79faacd0-47f0-4819-8311-5711f6c25fed","name":"property_water_service_type","literate":"Property water service type","description":"Indicates the type of water service for the property parcel.","category":"fig/property"},{"id":"799f9c1b-bfe9-4d4c-aeb5-897505a2af96","name":"property_zoning_classification","literate":"Property zoning classification","description":"Indicates the property's zoning classification as designated by the local government.","category":"fig/property"},{"id":"1f3f3b97-da32-4428-a328-20426b2c802d","name":"protected_buy_now_pay_later_consumer_likelihood","literate":"Protected buy now pay later consumer likelihood","description":"Ranks an individual's likelihood to buy now and pay later, modeled based on whether the household has used a buy now, pay later installment payment option three or more times in the last 12 months.","category":"fig/financial"},{"id":"918b0f4a-00ba-41b9-8ac5-5d608ac590e7","name":"protected_credit_card_attrition_likelihood","literate":"Protected credit card attrition likelihood","description":"Ranks a household's likelihood to pay off credit cards or carry a zero balance on cards, modeled based on whether the individual has had a credit card that the individual didn't use so the individual closed the account in the past 12 months.","category":"fig/financial"},{"id":"bbdd960f-7458-4da3-ba9b-2207c4fd7609","name":"protected_credit_card_balance_transfer_user_likelihood","literate":"Protected credit card balance transfer user likelihood","description":"Ranks an individual's likelihood to use a credit card to pay balances due on another credit card, modeled based on whether the person has accepted an offer to transfer a balance to a new credit card in the last 12 months.","category":"fig/financial"},{"id":"f48487f4-7b2e-4605-9444-cd8e88ca4e59","name":"protected_credit_card_revolver_likelihood","literate":"Protected credit card revolver likelihood","description":"Ranks an individual's likelihood to revolve credit balances, modeled based on whether the person typically pays the minimum balance due every month or pays whatever amount they can whenever they can.","category":"fig/financial"},{"id":"729a0dea-c8c1-4506-862e-96c9f63e5f52","name":"protected_in_market_for_home_loan_likelihood","literate":"Protected in market for home loan likelihood","description":"Ranks an individual's likelihood to seek a home loan in the next 12 months. Built using models that incorporate protected class data (e.g. age, gender), modeled based on whether any household members plan to get a home mortgage in the next 12 months.","category":"fig/life_event"},{"id":"59a2730a-9a0b-43cb-a11d-ab28336a096a","name":"protected_in_market_for_home_purchase_likelihood","literate":"Protected in market for home purchase likelihood","description":"Ranks an individual's likelihood to purchase a condo, apartment, or house in the next 12 months. Built using models that incorporate protected class data (e.g. age, gender), modeled based on whether the household plan to buy a house/condominium/apartment in the next 12 months.","category":"fig/life_event"},{"id":"0aca5a14-85af-438d-8d3c-5336a237d06b","name":"protected_inflation_indexed_consumer_likelihood","literate":"Protected inflation indexed consumer likelihood","description":"Ranks an individual's likelihood to be inflation indexed, modeled based on whether the person is concerned about inflation's impact on their cost of living, buying more store brands, looking for ways to spend less, avoiding purchases due to economic concerns, or expecting to tighten household spending.","category":"fig/financial"},{"id":"216a1f63-a000-4eb6-a535-044a7ed27fba","name":"protected_interest_checking_preference_customer_likelihood","literate":"Protected interest checking preference customer likelihood","description":"Ranks an individual's likelihood to choose a financial institution because of interest checking, modeled based on whether the person considers benefits for using an interest-bearing checking account very important when deciding which financial institution to use.","category":"fig/financial"},{"id":"8c45ca97-2c61-430b-a3c6-f487b49b9091","name":"protected_lending_customer_likelihood","literate":"Protected lending customer likelihood","description":"Ranks an individual's likelihood to choose a financial institution for lending options, modeled based on whether the person considered lending services, such as loan rates and mortgage or closing costs, to be very important factors when deciding which financial institution to use for the majority of their services.","category":"fig/financial"},{"id":"f9cc8d91-69f7-4913-ba68-d5cdd67a7542","name":"public_transportation_user_likelihood","literate":"Public transportation user likelihood","description":"Ranks an individual's likelihood to regularly use public transportation, modeled based on whether the household uses public transportation three or more days per week.","category":"fig/lifestyle"},{"id":"7f559cb9-3a98-48d2-8767-73f3dfdd64f5","name":"purchased_via_direct_channel","literate":"Purchased via direct channel","description":"Indicates whether someone in the household has made a purchase through a direct marketing channel such as mail order, sweepstakes, internet, or telemarketing.","category":"fig/financial"},{"id":"d58d9543-5eb3-4f3c-9f1b-24f0d1ba0675","name":"purchased_via_internet","literate":"Purchased via internet","description":"Indicates a household made a purchase through a sweepstakes channel within the last 24 months.","category":"fig/lifestyle"},{"id":"bd3c6ac1-8929-42bd-9c93-697efd1ca3bc","name":"purchased_via_mail_order","literate":"Purchased via mail order","description":"Indicates whether a household has made a purchase via a sweepstakes within the last 24 months.","category":"fig/financial"},{"id":"3306ac32-c2e5-414c-b23a-38e91c01dc8e","name":"purchased_via_sweepstakes","literate":"Purchased via sweepstakes","description":"Indicates whether an individual's household has made a purchase through a sweepstakes channel within the last 24 months.","category":"fig/lifestyle"},{"id":"f28b3134-c498-487c-8153-a2e3dca94ea4","name":"purchased_via_telemarketing","literate":"Purchased via telemarketing","description":"Indicates a household made a purchase via a sweepstakes offer within the last 24 months.","category":"fig/lifestyle"},{"id":"853f8478-cb4e-4b32-8edb-24f24946f81b","name":"quantum_upgrade_customer_likelihood","literate":"Quantum upgrade customer likelihood","description":"Ranks an individual's likelihood to require greater than 50 meg storage upgrades via internet plans, modeled based on whether the household members perform at least two of several high-bandwidth activities three or more times per month at home, such as downloading or streaming music and videos, uploading photos, or using Skype.","category":"fig/lifestyle"},{"id":"6f43babc-671c-4e52-b5d6-b30120c814b6","name":"quick_service_restaurant_cash_customer_likelihood","literate":"Quick service restaurant cash customer likelihood","description":"Ranks an individual's likelihood to pay cash at quick service restaurants, modeled based on whether the person always pays with cash when paying for food or beverages at fast food or casual restaurants.","category":"fig/lifestyle"},{"id":"9a2c4f86-8849-4e29-a2e5-1c722f99bd65","name":"quick_service_restaurant_enthusiast_likelihood","literate":"Quick service restaurant enthusiast likelihood","description":"Ranks an individual's likelihood to visit quick service restaurants three or more times per week, modeled based on whether household members purchase food (dine-in, take-out, or delivery) from fast food restaurants 12 or more times per month.","category":"fig/lifestyle"},{"id":"fb826bdc-467f-4464-a233-5de518f10daf","name":"quick_shop_at_walmart_or_target_likelihood","literate":"Quick shop at walmart or target likelihood","description":"Ranks an individual's likelihood to make quick shopping trips to Walmart or Target, modeled based on whether the individual would be most likely to shop at Walmart or Target if they only needed a few items.","category":"fig/lifestyle"},{"id":"fbe27c37-980f-4583-a8e2-9ebe64254018","name":"quilting_interest","literate":"Quilting interest","description":"Indicates whether someone in the household has an interest in quilting.","category":"fig/lifestyle"},{"id":"14027d8f-405d-45c4-a79f-4d313e5976a8","name":"read_circulars_to_research_trips_likelihood","literate":"Read circulars to research trips likelihood","description":"Ranks an individual's likelihood to have researched trips by reviewing newspaper or digital circulars, modeled based on whether the person looks through mailed or online flyers, looks forward to receiving store circulars, and considers them a big influence on deciding what products to buy.","category":"fig/lifestyle"},{"id":"9e1e01e8-8e90-4382-8ce8-63bdf51e16b5","name":"real_ingredient_cook_likelihood","literate":"Real ingredient cook likelihood","description":"Ranks an individual's likelihood to cook with ingredients requiring preparation versus using pre-prepared alternatives, modeled based on whether the household is more likely to make recipes from scratch, use fresh vegetables, buy lettuce to wash at home and not add preservatives or food coloring.","category":"fig/lifestyle"},{"id":"a55c87f2-0df4-47e8-95ad-a734bd0cca65","name":"recommerce_purchaser_apparel_likelihood","literate":"Recommerce purchaser apparel likelihood","description":"Ranks an individual's likelihood to purchase second-hand apparel, modeled based on whether the household has bought previously owned clothing.","category":"fig/lifestyle"},{"id":"7c1274d6-fa15-4442-90f9-b346af7226ea","name":"recommerce_purchaser_furniture_likelihood","literate":"Recommerce purchaser furniture likelihood","description":"Ranks an individual's likelihood to purchase furniture via recommerce, modeled based on whether the household has bought a previously owned furniture piece and bought a previously owned home decor piece.","category":"fig/lifestyle"},{"id":"587a8789-03dd-4877-8a8b-c9dcf305252c","name":"recorded_home_sale_price","literate":"Recorded home sale price","description":"Indicates the home sale price recorded at the time of ownership transfer.","category":"fig/property"},{"id":"108bf07f-be06-4d71-bcdf-bc0a1afea5e3","name":"red_wine_enthusiast_likelihood","literate":"Red wine enthusiast likelihood","description":"Ranks an individual's likelihood to consume red wine, modeled based on whether household members drink wine at least two days a week, and regularly drink red wine, and not regularly drink white wine.","category":"fig/lifestyle"},{"id":"d4a15524-1acd-4c62-869c-a6d219e1b307","name":"reddit_user_likelihood","literate":"Reddit user likelihood","description":"Ranks an individual's likelihood to use Reddit, modeled based on whether the individual use Reddit six or more times per week.","category":"fig/lifestyle"},{"id":"8af4adad-9bb7-4d8e-bf30-a50926987898","name":"refrigerated_lunch_meat_brand_switcher_likelihood","literate":"Refrigerated lunch meat brand switcher likelihood","description":"Ranks an individual's likelihood to switch refrigerated lunch meat brands, modeled based on whether household members eat deli meat (e.g., cold cuts, lunch meat that are pre-packaged or from deli counter) at least weekly, and usually buy different brands, and are very willing to try different.","category":"fig/lifestyle"},{"id":"87b01a44-4e39-4085-a387-b2d3e0c1c754","name":"regional_bank_individual_likelihood","literate":"Regional bank individual likelihood","description":"Ranks an individual's likelihood to be a regional bank individual, modeled based on whether the individual use a regional bank for the individual's personal financial transactions (for example day-to-day banking, checking, mortgages, loans etc.).","category":"fig/financial"},{"id":"c1c13c91-0db7-4e40-861c-b68da202aaa4","name":"regional_culture_history_magazine_purchase_recency","literate":"Regional culture history magazine purchase recency","description":"Indicates how recently an individual subscribed to magazines focused on regional culture and history.","category":"fig/lifestyle"},{"id":"401c1f86-c196-4549-b9d5-21cd4b92122f","name":"regional_culture_history_magazine_spending_quintile","literate":"Regional culture history magazine spending quintile","description":"Ranks individuals into five tiers based on spending on magazine subscriptions focused on regional culture and history.","category":"fig/lifestyle"},{"id":"971be8cc-9101-4a38-b945-7008874a9dff","name":"renter_and_auto_insurance_joint_policy_holder_likelihood","literate":"Renter and auto insurance joint policy holder likelihood","description":"Ranks an individual's likelihood to hold a joint insurance policy for home and auto, modeled based on whether the person rents their home and has renters and vehicle insurance with the same company.","category":"fig/financial"},{"id":"d5ba4388-0a34-44ce-a268-67c926fdd067","name":"renter_moving_to_home_owned_likelihood","literate":"Renter moving to home owned likelihood","description":"Ranks an individual's likelihood of moving from a rented residence to a home they own within the next 2-4 months.","category":"fig/life_event"},{"id":"8bacfcb6-67be-40c1-9eb6-cc55bcec9f2c","name":"republican_high_dollar_donor_likelihood","literate":"Republican high dollar donor likelihood","description":"Ranks an individual's likelihood to donate large amounts to Republican efforts, modeled based on whether the household is likely to make a donation to the Republican party or political campaign, and donate more than $250 to a political party or campaign in a typical year.","category":"fig/civic"},{"id":"adee960e-6f97-478f-9cfa-95f029ba1a21","name":"republican_voter_likelihood","literate":"Republican voter likelihood","description":"Ranks an individual's likelihood to vote for the Republican party, modeled based on whether the individual is a registered, active voter and most likely to vote for the Republican Party.","category":"fig/civic"},{"id":"fdcfb50a-b68e-45e4-af3d-0c564518f043","name":"restaurant_app_user_likelihood","literate":"Restaurant app user likelihood","description":"Ranks an individual's likelihood to use a restaurant app, modeled based on whether the individual regularly use 2+ apps for restaurants.","category":"fig/lifestyle"},{"id":"b45df8dd-781a-4e54-80cc-6205a783c3d6","name":"restaurant_gift_card_purchaser_likelihood","literate":"Restaurant gift card purchaser likelihood","description":"Ranks an individual's likelihood to purchase restaurant gift cards, modeled based on whether the household purchased six or more restaurant gift cards in the past 12 months.","category":"fig/lifestyle"},{"id":"5ef1d8a2-3650-4068-8dbf-2783d43dc119","name":"restaurant_loyalty_app_user_likelihood","literate":"Restaurant loyalty app user likelihood","description":"Ranks an individual's likelihood to use a restaurant's loyalty app, modeled based on whether the individual use restaurant apps that have a connection to a loyalty or rewards program.","category":"fig/lifestyle"},{"id":"c4219bd0-45a3-4a25-88b1-6cd16055e685","name":"restaurant_loyalty_card_customer_likelihood","literate":"Restaurant loyalty card customer likelihood","description":"Ranks an individual's likelihood to use restaurant loyalty cards, modeled based on whether the individual use 3+ restaurant loyalty cards regularly.","category":"fig/lifestyle"},{"id":"b02b14b8-85f9-4bde-be2c-7ab4a5f4bfc7","name":"retail_branded_credit_card_likelihood","literate":"Retail branded credit card likelihood","description":"Ranks an individual's likelihood to open branded retail credit cards to accrue points or benefits, modeled based on whether the person is likely to open a new store credit card where they regularly shop to get extra benefits and if they already possess any retailer-issued cards.","category":"fig/financial"},{"id":"8cd4b2e7-5f1e-4813-a41f-0bd96ccad743","name":"retail_spend_share_quintile","literate":"Retail spend share quintile","description":"Ranks an individual into five tiers based on a household's relative spending in the retail channel compared to their total transactions.","category":"fig/lifestyle"},{"id":"10660b36-9bd1-404d-9b58-fe71d58b0f93","name":"retail_texter_likelihood","literate":"Retail texter likelihood","description":"Ranks an individual's likelihood to open text messages from retailers, modeled based on whether the individual open text messages the individual receive from retailers every time.","category":"fig/lifestyle"},{"id":"fc4cd9b7-ca1b-4cf2-99a7-0c3d54497114","name":"retailer_email_subscriber_likelihood","literate":"Retailer email subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to retailer emails, modeled based on whether the household receive emails from 5 or more different retailers/stores, and does the household open those emails received from retailers/stores every time or almost every time.","category":"fig/lifestyle"},{"id":"3e0bdb41-359d-4754-b559-33642eb55fa1","name":"retired_but_still_working_likelihood","literate":"Retired but still working likelihood","description":"Ranks an individual's likelihood to be employed post-retirement, modeled based on whether the person is retired but also still working.","category":"fig/demography"},{"id":"46c98aeb-cc15-4401-aaad-d3a1b24245d9","name":"retirement_401k_owner_likelihood","literate":"Retirement 401k owner likelihood","description":"Ranks an individual's likelihood of having a 401k, modeled based on whether the household currently have a 401k plan.","category":"fig/financial"},{"id":"401d2228-9110-445c-be80-2545d80aaae7","name":"retirement_401k_stocks_bonds_investor_likelihood","literate":"Retirement 401k stocks bonds investor likelihood","description":"Ranks an individual's likelihood to invest in non-401k stocks and bonds.","category":"fig/financial"},{"id":"30237d60-c921-4c51-a3d1-3f9682267a27","name":"returns_last_year_count","literate":"Returns last year count","description":"Counts the number of product returns made across all individuals in a household, drawing from last-year return counts and total return dollar amounts over the past 24 months.","category":"fig/lifestyle"},{"id":"8ee9472a-2a3d-4a36-b33c-e9f448f52a26","name":"rewards_card_cash_back_user_likelihood","literate":"Rewards card cash back user likelihood","description":"Ranks an individual's likelihood to use a cash rewards credit card, modeled based on whether the person considers a credit card cash back feature to be very important for their household.","category":"fig/financial"},{"id":"d21f09fb-77fb-49bd-83a5-ca335f7fd3bf","name":"rewards_credit_card_user_likelihood","literate":"Rewards credit card user likelihood","description":"Ranks an individual's likelihood to use a rewards credit card, including cash back cards and points-based programs such as airline miles or retail discounts.","category":"fig/financial"},{"id":"ecb47c27-2e23-4847-941e-0ac2aa29f312","name":"rhythm_and_blues_interest","literate":"Rhythm and blues interest","description":"Indicates whether someone in the household has an interest in rhythm and blues.","category":"fig/lifestyle"},{"id":"6246317c-62c3-4ec7-8fe4-8e13ed5cbb3c","name":"road_bike_owner_likelihood","literate":"Road bike owner likelihood","description":"Ranks an individual's likelihood to own a road bike, modeled based on whether the household have a road bike.","category":"fig/lifestyle"},{"id":"f53c9c9b-5fa4-4dc8-a9f1-d85bc45f614b","name":"rock_and_roll_music_interest","literate":"Rock and roll music interest","description":"Indicates whether someone in the household has an interest in rock and roll music.","category":"fig/lifestyle"},{"id":"d6b9e844-d803-431d-8163-92ce98de48f3","name":"romance_books_interest","literate":"Romance books interest","description":"Indicates whether someone in the household has an interest in romance books.","category":"fig/lifestyle"},{"id":"3f933cd9-790d-4bc5-8173-42eb73ea49f7","name":"romance_reader_likelihood","literate":"Romance reader likelihood","description":"Ranks an individual's likelihood of being a romance reader, modeled based on whether household members read romance books or magazines.","category":"fig/lifestyle"},{"id":"b75c93d9-7aa1-4a61-b266-c138437451db","name":"roof_covering_material","literate":"Roof covering material","description":"Identifies the material used for the exterior roof covering for a property associated with an individual (e.g., Wood, Metal, Asphalt shingle).","category":"fig/property"},{"id":"3066d526-fd71-461e-bea0-acc3d0280ea2","name":"roof_customer_likelihood","literate":"Roof customer likelihood","description":"Ranks an individual's likelihood of having purchased a new roof for their home in the last three years, modeled based on whether the individual has purchased a new roof for the home in the last 3 years.","category":"fig/lifestyle"},{"id":"022c9295-3a6f-444f-addb-40db1ac64bfe","name":"roof_framing_type","literate":"Roof framing type","description":"Identifies the type of roof framing of the property (e.g., Concrete, Fireproof, Masonry).","category":"fig/property"},{"id":"2c51b440-eaa2-45b8-a7df-fa7b407992bc","name":"rooms_in_primary_building_count","literate":"Rooms in primary building count","description":"Counts the total number of rooms contained in the primary building.","category":"fig/property"},{"id":"df20065f-ebff-480d-a653-8fb94c65b749","name":"running_or_jogging_interest","literate":"Running or jogging interest","description":"Indicates whether someone in the household has an interest in running or jogging.","category":"fig/lifestyle"},{"id":"9f6ae084-990d-4a26-8a41-d44ffa43e23c","name":"rv_purchaser_likelihood","literate":"Rv purchaser likelihood","description":"Ranks an individual's likelihood of purchasing a recreational vehicle (RV), modeled based on whether the household is somewhat or very likely to purchase an RV for traveling in the next two years.","category":"fig/lifestyle"},{"id":"2d52a7e5-60d5-4b41-a0a0-70e87a0975d5","name":"rv_renter_likelihood","literate":"Rv renter likelihood","description":"Ranks an individual's likelihood to rent recreational vehicles, modeled based on whether the household has ever rented an RV (Recreation Vehicle that can be driven or is at an RV site).","category":"fig/lifestyle"},{"id":"2c2755c0-098c-43e6-9b8c-a0e4cfdb9928","name":"rv_travel_interest","literate":"Rv travel interest","description":"Indicates whether someone in the household has an interest in recreational vehicle vacations.","category":"fig/lifestyle"},{"id":"3d8d9168-f213-436d-ad1d-0adbdf55fddc","name":"rv_trip_taker_likelihood","literate":"Rv trip taker likelihood","description":"Ranks an individual's likelihood to take RV trips, modeled based on whether the household has rented or stayed in an RV in the last two years.","category":"fig/lifestyle"},{"id":"d77a6fe9-ce4c-4221-926b-1bd90feb4590","name":"rv_user_likelihood","literate":"Rv user likelihood","description":"Ranks an individual's likelihood to use recreational vehicles, covering RV trip takers, RV renters, and those likely to purchase an RV for traveling in the next two years.","category":"fig/lifestyle"},{"id":"cd7f0cac-9c4b-4d6c-80bb-d3a20b544eb5","name":"sale_consideration_classification","literate":"Sale consideration classification","description":"Indicates the code classifying the financial consideration of a property's sale.","category":"fig/property"},{"id":"932cfc0e-fc90-4f96-826a-eb5e68e249df","name":"salty_snacks_purchaser_likelihood","literate":"Salty snacks purchaser likelihood","description":"Ranks an individual's likelihood to purchase salty snacks, modeled based on whether the household purchase salty snacks weekly.","category":"fig/lifestyle"},{"id":"79f31385-1986-4d64-b56c-8218fb812f25","name":"sam_s_club_shopper_likelihood","literate":"Sam’s club shopper likelihood","description":"Ranks an individual's likelihood to shop at Sam's Club, modeled based on whether the household shop at Sam's Club at least monthly.","category":"fig/lifestyle"},{"id":"56a46d88-e4d2-440a-863d-6a40ba8f79a4","name":"same_manufacturer_repurchase_likelihood","literate":"Same manufacturer repurchase likelihood","description":"Ranks an individual's likelihood to purchase a vehicle from the same manufacturer.","category":"fig/lifestyle"},{"id":"a5a71fa9-fb11-40f6-8a98-93f5fd2da319","name":"samsung_mobile_device_purchase_likelihood","literate":"Samsung mobile device purchase likelihood","description":"Ranks an individual's likelihood to purchase a Samsung mobile device, modeled based on whether household members have a Samsung brand phone, and plan to buy a new phone in the next 12 months, and if a new phone were needed, are household members very likely to get a Samsung brand.","category":"fig/lifestyle"},{"id":"42d6ed1c-c34a-4c90-9de6-c80f83327dbd","name":"sandwich_diner_likelihood","literate":"Sandwich diner likelihood","description":"Ranks an individual's likelihood to be a sandwich diner, modeled based on whether the household purchases food from a fast-food restaurant at least once a month and always or almost always purchases a type of sandwich other than a sub.","category":"fig/lifestyle"},{"id":"c8956c37-2bfc-42df-9838-f51f76e84842","name":"satellite_bundle_likelihood","literate":"Satellite bundle likelihood","description":"Ranks an individual's likelihood to bundle satellite TV with internet and phone services from one provider, modeled based on whether the household has satellite TV and at least two of home internet, home phone, or cellular phone services from the same provider.","category":"fig/lifestyle"},{"id":"ebce02bb-2b4f-415d-9ebf-e07045a083b2","name":"satellite_radio_subscriber_likelihood","literate":"Satellite radio subscriber likelihood","description":"Ranks an individual's likelihood to subscribe to satellite radio, modeled based on whether the household have a satellite radio subscription.","category":"fig/lifestyle"},{"id":"94808c5d-d6e5-4bbe-8fe6-be8adfbde8cc","name":"savings_and_investments_amount","literate":"Savings and investments amount","description":"Estimates the savings and investments amount of the individual.","category":"fig/financial"},{"id":"28ce9302-fa48-44b5-8058-4766b38d78fb","name":"scent_seeker_likelihood","literate":"Scent seeker likelihood","description":"Ranks an individual's likelihood to seek products with scents across categories, modeled based on whether the person prefers strong scents when buying home cleaning, laundry, and personal care products and if household members use air freshener products weekly.","category":"fig/lifestyle"},{"id":"03367126-5fdd-444c-8b00-eb0b4f14e22f","name":"school_fundraising_donor_likelihood","literate":"School fundraising donor likelihood","description":"Ranks an individual's likelihood to donate via school fundraising, modeled based on whether the household members have made donations at least three times through school fundraising in the last 12 months.","category":"fig/civic"},{"id":"daeb1c05-adfe-4bd6-8823-0315de820b64","name":"science_and_new_technology_spending_interest","literate":"Science and new technology spending interest","description":"Indicates whether someone in the household has an interest in spending on science and new technology.","category":"fig/lifestyle"},{"id":"96b0e2ab-7b8e-4bce-98b6-6fd273dc0c5e","name":"scooter_enthusiast_likelihood","literate":"Scooter enthusiast likelihood","description":"Ranks an individual's likelihood to own or use a scooter, modeled based on whether the household has an electric scooter or a non-electric scooter for teens or adults.","category":"fig/lifestyle"},{"id":"3be52aa6-9d98-40a0-8114-f1f1020406b3","name":"scrapbooking_interest","literate":"Scrapbooking interest","description":"Indicates whether someone in the household has an interest in scrapbooking.","category":"fig/lifestyle"},{"id":"1058a320-aafa-4642-bacf-c6c9dee3bada","name":"seasonal_brand_shopper_engagement_intensity","literate":"Seasonal brand shopper engagement intensity","description":"Indicates an individual's seasonal brand shopper engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active seasonal brand shopper champion (top 20% spending with most recent activity in past 0-6 months) to Dormant seasonal brand shopper minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"7a8e210c-2d8d-4262-8ec4-394af9224290","name":"seasonal_home_decor_and_fashion_purchase_recency","literate":"Seasonal home decor and fashion purchase recency","description":"Indicates how recently an individual purchased name-brand merchandise or items related to seasonal home decor updates.","category":"fig/lifestyle"},{"id":"ff226e1e-7fbc-4fc1-b46f-476716dfb8c4","name":"seasonal_home_decor_and_fashion_spending_quintile","literate":"Seasonal home decor and fashion spending quintile","description":"Ranks individuals into five tiers based on spending on name-brand merchandise and seasonal home decor updates.","category":"fig/lifestyle"},{"id":"128342a4-d01a-4049-95b4-e012bfea77c3","name":"self_improvement_course_interest","literate":"Self improvement course interest","description":"Indicates whether someone in the household has an interest in self-improvement courses.","category":"fig/lifestyle"},{"id":"a2221aac-8717-4a62-ba5d-eae32f9960bb","name":"self_insured_dental_customer_likelihood","literate":"Self insured dental customer likelihood","description":"Ranks an individual's likelihood to have purchased self-insured dental insurance, modeled based on whether any household members buy dental insurance directly through an insurance company/agent (not from an employer).","category":"fig/financial"},{"id":"7782e002-8ee5-46c6-ba44-93b71fca37fb","name":"self_pay_health_insurance_likelihood","literate":"Self pay health insurance likelihood","description":"Ranks an individual's likelihood to purchase health insurance on their own, modeled based on whether household members have health insurance that is purchased directly or purchased through the Affordable Care Act.","category":"fig/financial"},{"id":"1568bd0e-356d-4204-b4cb-d4bb57f97f55","name":"senior_caregiver_likelihood","literate":"Senior caregiver likelihood","description":"Ranks an individual's likelihood to be or plan to be a senior caregiver or purchase/plan for senior caregiving services, modeled based on whether the person or their family uses or plans to use senior services in the next 12 months.","category":"fig/demography"},{"id":"14ea8114-8f75-4ff9-89be-75252394a13c","name":"senior_living_searcher_likelihood","literate":"Senior living searcher likelihood","description":"Ranks an individual's likelihood to be looking for senior living arrangements for themselves or parents, modeled based on whether the person or their family members use or plan to use senior services in the next 12 months.","category":"fig/life_event"},{"id":"2d6a15b5-0927-4f5a-b95c-eb64e6ffb9fe","name":"sewer_system_type","literate":"Sewer system type","description":"Indicates the type of sewer system on the parcel.","category":"fig/property"},{"id":"b6925a5b-2f82-4f7a-8ba9-fd35134eab28","name":"shoes_engagement_intensity","literate":"Shoes engagement intensity","description":"Indicates an individual's shoes engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active shoes champion (top 20% spending with most recent activity in past 0-6 months) to Dormant shoes minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"9fc3406e-d517-49d1-bd1d-3f6bfc591035","name":"shoes_purchase_recency","literate":"Shoes purchase recency","description":"Indicates how recently an individual has purchased a pair of shoes, based on shoe purchase recency.","category":"fig/lifestyle"},{"id":"c82e5f4a-b05f-477e-8705-b2abdb8dc716","name":"shopping_styles","literate":"Shopping styles","description":"Indicates an individual's household preferred mode of shopping.","category":"fig/lifestyle"},{"id":"05565a74-82f9-45b1-aeee-c04b75142f85","name":"short_term_liability_amount","literate":"Short term liability amount","description":"Estimates an individual's total amount of short-term liability.","category":"fig/financial"},{"id":"5def9abb-e1f4-4b31-a46d-46a1f50e082e","name":"skiing_or_snowboarding_interest","literate":"Skiing or snowboarding interest","description":"Indicates whether someone in the household has an interest in skiing or snowboarding.","category":"fig/lifestyle"},{"id":"84881a28-8468-4850-afc3-f760732ed91f","name":"skiing_snowboarding_enthusiast_likelihood","literate":"Skiing snowboarding enthusiast likelihood","description":"Ranks an individual's likelihood to ski or snowboard, modeled based on whether the household has skis or snowboards, or has rented skis or snowboards in the last 12 months.","category":"fig/lifestyle"},{"id":"455286b6-84da-4d26-b528-4b49c98722d2","name":"small_cars_in_household_count","literate":"Small cars in household count","description":"Counts the number of small cars in a household.","category":"fig/lifestyle"},{"id":"15486ab2-c114-4c39-893e-5b5c45134f3c","name":"small_employer_health_insurance_likelihood","literate":"Small employer health insurance likelihood","description":"Ranks an individual's likelihood to work for a small company that offers health insurance, modeled based on whether any household member has insurance provided by an employer with fewer than 100 employees.","category":"fig/financial"},{"id":"bb8a91e3-5482-41e1-827f-6b41795afdeb","name":"smart_home_customer_likelihood","literate":"Smart home customer likelihood","description":"Ranks an individual's likelihood to be a smart home customer, modeled based on whether the person has any automation or internet-connected devices that make their home a smart home.","category":"fig/lifestyle"},{"id":"d921da21-4342-4494-afce-2cdcb4a3c1de","name":"smart_phone_user_likelihood","literate":"Smart phone user likelihood","description":"Ranks an individual's likelihood to use a smart phone, modeled based on whether the individual own an Android or iPhone.","category":"fig/lifestyle"},{"id":"655e8526-1f33-4209-b0db-17cde86bfa0c","name":"smart_tv_owner_likelihood","literate":"Smart TV owner likelihood","description":"Ranks an individual's likelihood to own a smart TV, modeled based on whether the household have a smart TV, and use at least two of streaming services (free or paid), social media (e.g., Facebook, Pinterest, Instagram), internet browser, apps (e.g., for games, radio, weather) on the smart TV.","category":"fig/lifestyle"},{"id":"5bd4f558-eb65-4f86-807d-cfd6bb918a43","name":"smartphone_spending_interest","literate":"Smartphone spending interest","description":"Indicates whether someone in the household has an interest in spending on smartphones.","category":"fig/lifestyle"},{"id":"5056ea6d-57ab-4b01-a2a1-5f6ac57e9751","name":"snack_bar_granola_bar_brand_switcher_likelihood","literate":"Snack bar granola bar brand switcher likelihood","description":"Ranks an individual's likelihood to switch snack bar or granola bar brands, modeled based on whether household members eat snack or granola bars at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"bad95969-1999-43ab-af76-16fbd1daec7a","name":"snack_cheese_purchaser_likelihood","literate":"Snack cheese purchaser likelihood","description":"Ranks an individual's likelihood to purchase snack cheese, modeled based on whether the household purchase snack cheese weekly.","category":"fig/lifestyle"},{"id":"071504e3-9055-447f-ae4c-825d5a94666d","name":"snapchat_user_likelihood","literate":"Snapchat user likelihood","description":"Ranks an individual's likelihood to use Snapchat, modeled based on whether the individual use Snapchat six or more times per week.","category":"fig/lifestyle"},{"id":"fc6af0ac-c1a4-4257-a69e-80bf9e34bf43","name":"soccer_enthusiast_likelihood","literate":"Soccer enthusiast likelihood","description":"Ranks an individual's likelihood of being interested in watching soccer on television, modeled based on whether the individual is a soccer enthusiast.","category":"fig/lifestyle"},{"id":"36d3ad20-1560-4cac-96a8-b400cb88b08f","name":"social_media_ad_influenced_purchaser_likelihood","literate":"Social media ad influenced purchaser likelihood","description":"Ranks an individual's likelihood to make purchases because they were influenced by a social media ad, modeled based on whether the household members have made six or more purchases by clicking on an ad in a social media app in the last 12 months.","category":"fig/lifestyle"},{"id":"638d2046-a546-4238-9e2d-f930f1e59a8f","name":"social_media_donor_likelihood","literate":"Social media donor likelihood","description":"Ranks an individual's likelihood to donate via social media, modeled based on whether the household has made donations through a social media friend request or a social media ad in the last 12 months.","category":"fig/civic"},{"id":"a53540f2-fed9-40a4-a2d5-b46957263992","name":"social_media_preference_customer_likelihood","literate":"Social media preference customer likelihood","description":"Ranks an individual's likelihood to review media via social networks, modeled based on whether the person considers Facebook, Twitter, or another social media site a top preference for receiving information and enjoys viewing advertising on those sites.","category":"fig/lifestyle"},{"id":"e0ec7188-569b-42ea-a725-387560ebf404","name":"social_responsibility_focused_brand_consumer_likelihood","literate":"Social responsibility focused brand consumer likelihood","description":"Ranks an individual's likelihood to purchase from brands that are social responsibility focused, modeled based on whether the person regularly makes environmentally friendly choices, buys ethically sourced products, and engages in philanthropic activities.","category":"fig/lifestyle"},{"id":"6481d4ac-15e3-47c2-beec-962296572d2f","name":"socially_active_on_pinterest_likelihood","literate":"Socially active on pinterest likelihood","description":"Ranks an individual's likelihood to use Pinterest daily.","category":"fig/lifestyle"},{"id":"245a0b0e-5f26-4822-84c7-b6c0e4a2678c","name":"socially_active_on_x_likelihood","literate":"Socially active on x likelihood","description":"Ranks an individual's likelihood to be socially active on X (formerly Twitter), modeled based on whether the individual participates daily on the platform.","category":"fig/lifestyle"},{"id":"37e7aed2-d01b-45d8-b6ae-c928ac935e86","name":"socially_influenced_consumer_likelihood","literate":"Socially influenced consumer likelihood","description":"Ranks an individual's likelihood to be influenced to purchase via social media activity.","category":"fig/lifestyle"},{"id":"6d1900a8-0dc6-4cc9-be44-ec184bc2cb45","name":"socioeconomic_category","literate":"Socioeconomic category","description":"Classifies an individual's household into distinct socioeconomic segments.","category":"fig/lifestyle"},{"id":"e7ac5bc0-937f-4a9a-ad2d-e107b05d5d4f","name":"socioeconomic_category_change_date","literate":"Socioeconomic category change date","description":"Dates when a household's socioeconomic category last changed (see Socioeconomic category change direction).","category":"fig/life_event"},{"id":"62caadf6-2e86-4340-9da8-ef2aef73a0f2","name":"socioeconomic_category_change_direction","literate":"Socioeconomic category change direction","description":"Indicates whether a household's socioeconomic category (see Socioeconomic category) moved toward earlier (e.g., A) or later (e.g., Z) letter categories.","category":"fig/life_event"},{"id":"4da07ae2-017c-4578-94b6-8736909b0aeb","name":"sodium_consumer_likelihood","literate":"Sodium consumer likelihood","description":"Ranks an individual's likelihood of having a low sodium diet, modeled based on whether household members regularly buy products that are labeled as ‚Äúlow sodium‚Äù and follow a low-sodium diet regularly or limit sodium whenever possible.","category":"fig/lifestyle"},{"id":"e56ebd00-86bc-42b0-9cc0-161e426f5606","name":"soft_drinks_brand_switcher_likelihood","literate":"Soft drinks brand switcher likelihood","description":"Ranks an individual's likelihood to switch soft drink brands, modeled based on whether the person drinks the most soft drinks at least weekly, usually buys different brands, and is willing to try different brands.","category":"fig/lifestyle"},{"id":"857fe8a2-82be-455d-a8f1-1d4f443aced7","name":"solar_roofing_interest_likelihood","literate":"Solar roofing interest likelihood","description":"Ranks an individual's likelihood of being interested in solar roofing, modeled based on whether the individual would consider installing solar roofing on the home.","category":"fig/lifestyle"},{"id":"a3688ff5-64fc-4503-bbef-bd73a8c60122","name":"specialty_bike_owner_likelihood","literate":"Specialty bike owner likelihood","description":"Ranks an individual's likelihood to own a specialty bike, modeled based on whether the household have a specialty bike.","category":"fig/lifestyle"},{"id":"94c16f46-e717-4e47-829f-b36180761ca6","name":"specialty_foods_and_gifts_engagement_intensity","literate":"Specialty foods and gifts engagement intensity","description":"Indicates an individual's specialty foods and gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active specialty foods and gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant specialty foods and gifts minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"98f9c671-cc9e-47cd-9835-83a2b77d4b17","name":"specialty_foods_and_gifts_purchase_recency","literate":"Specialty foods and gifts purchase recency","description":"Indicates how recently an individual purchased specialty foods and gifts.","category":"fig/lifestyle"},{"id":"226917ae-dffb-4fac-bf38-a93573f8a099","name":"specialty_foods_and_gifts_spending_quintile","literate":"Specialty foods and gifts spending quintile","description":"Ranks individuals into five tiers based on spending on specialty foods and gifts.","category":"fig/lifestyle"},{"id":"384d0bc3-217d-4ca0-a6ec-5c231361cc5a","name":"specialty_store_cosmetic_purchaser_likelihood","literate":"Specialty store cosmetic purchaser likelihood","description":"Ranks an individual's likelihood to purchase cosmetics from specialty stores, modeled based on whether the household always or regularly purchases cosmetics from a specialty store, either in person or online.","category":"fig/lifestyle"},{"id":"4fdf8f81-73be-455c-bc22-0fbe78752c61","name":"specialty_store_fragrance_purchaser_likelihood","literate":"Specialty store fragrance purchaser likelihood","description":"Ranks an individual's likelihood to purchase fragrances from specialty stores, modeled based on whether the household always or regularly purchases fragrances from a specialty store, either in person or online.","category":"fig/lifestyle"},{"id":"1d1e9104-54e1-432f-ba5d-a620df2170e5","name":"spending_on_shoes_quintile","literate":"Spending on shoes quintile","description":"Ranks an individual into five tiers based on spending on the Shoes category.","category":"fig/lifestyle"},{"id":"e439e61c-bde7-4a83-8be8-d2f15d205202","name":"spending_to_income_ratio_rank","literate":"Spending to income ratio rank","description":"Indicates an individual's rank based on their economic activity, measured as the ratio of spending to income.","category":"fig/lifestyle"},{"id":"ffb713d4-b5bb-4cb9-b4c8-4bf75e309d5d","name":"spirits_brand_switcher_likelihood","literate":"Spirits brand switcher likelihood","description":"Ranks an individual's likelihood to switch spirits brands, modeled based on whether household members usually buy different brands of hard liquor/spirits, and are very willing to try different brands of hard liquor/spirits.","category":"fig/lifestyle"},{"id":"4bdc7483-fee4-4d96-8687-17b1a0adaf51","name":"sporting_goods_store_credit_card_user","literate":"Sporting goods store credit card user","description":"Indicates whether an individual uses a sporting goods store credit card.","category":"fig/financial"},{"id":"98fd3a84-df3f-448b-8c16-c981ab0c42f2","name":"sports_and_outdoor_engagement_intensity","literate":"Sports and outdoor engagement intensity","description":"Indicates an individual's sports and outdoor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active sports and outdoor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant sports and outdoor minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"655d4a41-8db6-4d46-bb27-196713e88576","name":"sports_and_outdoor_purchase_recency","literate":"Sports and outdoor purchase recency","description":"Indicates the recency of an individual's purchase within the sports and outdoor category.","category":"fig/lifestyle"},{"id":"3c99a58f-5c78-476d-9460-8e7d3f50029a","name":"sports_and_outdoor_spending_quintile","literate":"Sports and outdoor spending quintile","description":"Ranks an individual into five tiers based on their spending on sports and outdoor products.","category":"fig/lifestyle"},{"id":"80e8644c-8aba-40a8-9041-e10501d59564","name":"sports_books_interest","literate":"Sports books interest","description":"Indicates whether someone in the household has an interest in sports books.","category":"fig/lifestyle"},{"id":"6fd08aec-3c07-4b43-9672-96ca4932b27c","name":"sports_merchandise_activewear_engagement_intensity","literate":"Sports merchandise activewear engagement intensity","description":"Indicates an individual's sports merchandise activewear engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active sports merchandise activewear champion (top 20% spending with most recent activity in past 0-6 months) to Dormant sports merchandise activewear minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"bc4d3ebd-20f0-451b-85cb-457106b21e9b","name":"sports_merchandise_activewear_spending_quintile","literate":"Sports merchandise activewear spending quintile","description":"Ranks individuals into five tiers based on how much they spend on sports merchandise and activewear.","category":"fig/lifestyle"},{"id":"03f9363b-5b44-493f-a1e1-3fb422a8657c","name":"sports_merchandise_and_activewear_purchase_recency","literate":"Sports merchandise and activewear purchase recency","description":"Indicates how recently an individual purchased an item within the sports merchandise and activewear category.","category":"fig/lifestyle"},{"id":"4f4eea0a-284e-45af-af60-5f131249c7d2","name":"sports_reader_likelihood","literate":"Sports reader likelihood","description":"Ranks an individual's likelihood to read sports content, modeled based on whether household members read sports books or magazines.","category":"fig/lifestyle"},{"id":"5d749921-16e3-4a3b-92e6-badda916996c","name":"spring_purchase_concentration_quintile","literate":"Spring purchase concentration quintile","description":"Ranks an individual into five tiers based on the proportion of their purchases that occur during the spring season (March through May).","category":"fig/lifestyle"},{"id":"25da2308-d186-4185-aed3-183467a769cd","name":"state","literate":"State","description":"The state associated with the person's household location.","category":"fig/geography"},{"id":"df1f72dd-c220-4ba4-83e7-84211f760873","name":"state_id","literate":"State id","description":"The state id associated with the person's household location.","category":"fig/geography"},{"id":"c37eb156-879b-4b57-ba87-5887afad7a79","name":"stock_up_at_grocery_stores_likelihood","literate":"Stock up at grocery stores likelihood","description":"Ranks an individual's likelihood to be a shopper that completes larger dollar sales trips at traditional grocery stores, modeled based on whether the person always or almost always goes to Kroger, Publix, Safeway, or other grocery stores when shopping to stock up on items.","category":"fig/lifestyle"},{"id":"9bba383a-7a70-4cd5-9995-560ee0fb1205","name":"stock_up_at_walmart_likelihood","literate":"Stock up at walmart likelihood","description":"Ranks an individual's likelihood to be a shopper that completes larger dollar sales trips at Walmart stores, modeled based on whether the person always or almost always goes to Walmart when shopping to stock up on items.","category":"fig/lifestyle"},{"id":"035851a8-2127-4bdd-bc51-2c1166800308","name":"stock_up_shopper_likelihood","literate":"Stock up shopper likelihood","description":"Measures an individual's likelihood to make large shopping trips to stock up on items, covering general pantry stocking behavior, stocking up at big-box retailers, and stocking up at traditional grocery stores.","category":"fig/lifestyle"},{"id":"e216a0fd-7de0-4566-820d-7fc7d3921122","name":"stocks_or_bonds_purchase_interest","literate":"Stocks or bonds purchase interest","description":"Indicates whether someone in the household has an interest in purchasing stocks or bonds.","category":"fig/financial"},{"id":"20714bc7-39e5-483e-919c-0ea54c4b8484","name":"store_brand_shopper_likelihood","literate":"Store brand shopper likelihood","description":"Ranks an individual's likelihood to purchase store-brand products, modeled based on whether the individual strongly agrees that private label (e.g., store brand) is just as good as brand name products and buys at least some private label.","category":"fig/lifestyle"},{"id":"8c892b78-70c4-4481-8a2b-14155d465476","name":"store_gift_card_purchaser_likelihood","literate":"Store gift card purchaser likelihood","description":"Ranks an individual's likelihood to purchase store gift cards, modeled based on whether the household purchased six or more store gift cards in the past 12 months.","category":"fig/lifestyle"},{"id":"ecfe2bc1-bf89-4980-96b9-9e05e8208c75","name":"streaming_and_cable_subscriber_likelihood","literate":"Streaming and cable subscriber likelihood","description":"Ranks an individual's likelihood to use both streaming and cable services, modeled based on whether the household have any of cable TV, satellite TV, fiber optic TV service, and paid streaming subscription, for accessing shows and/or movies.","category":"fig/lifestyle"},{"id":"93cd43b1-c184-4839-954c-ca8d1c4ddcf7","name":"student_loanee_likelihood","literate":"Student loanee likelihood","description":"Ranks an individual's likelihood to have a student loan, modeled based on whether the household have, or plan to get in the next 12 months, a student loan.","category":"fig/financial"},{"id":"cdc9ad0b-4b45-43bd-80ec-f49100721b69","name":"sub_sandwich_diner_likelihood","literate":"Sub sandwich diner likelihood","description":"Ranks an individual's likelihood to be sub sandwich diners, modeled based on whether the household members purchase food from a fast-food restaurant at least once a month and always or almost always purchase another type of sandwich besides subs.","category":"fig/lifestyle"},{"id":"53d7e385-517e-43c9-aa8b-d02c5e0587e3","name":"subscription_auto_shipment_cloth_accessories_customer_likelihood","literate":"Subscription or auto shipment cloth accessories customer likelihood","description":"Ranks an individual's likelihood to use a subscription or auto-shipment service for clothing and accessories, modeled based on whether any household members currently have a subscription or auto-shipment program for any clothing and accessories.","category":"fig/lifestyle"},{"id":"53e61563-6602-47f6-8539-112603a55410","name":"subscription_auto_shipment_customer_likelihood","literate":"Subscription or auto shipment customer likelihood","description":"Ranks an individual's likelihood to be a subscription or auto-shipment customer, modeled based on whether any household members currently have a subscription or auto-shipment program for any books or magazines.","category":"fig/lifestyle"},{"id":"0cb39cb1-d948-418d-b01e-525a93b95ce4","name":"subscription_auto_shipment_food_beverage_customer_likelihood","literate":"Subscription or auto shipment food or beverage customer likelihood","description":"Ranks an individual's likelihood to have a subscription or auto-shipment service for food or beverages, modeled based on whether any household members currently have a subscription or auto-shipment program for any food or beverages.","category":"fig/lifestyle"},{"id":"f5902264-ae21-4829-bd66-7196be3050a8","name":"subscription_auto_shipment_household_product_customer_likelihood","literate":"Subscription or auto shipment household product customer likelihood","description":"Ranks an individual's likelihood to use a subscription or auto-shipment service for household products, modeled based on whether any household members currently have a subscription or auto-shipment program for any household products.","category":"fig/lifestyle"},{"id":"07607701-5843-448e-ba48-874fbaaa3c53","name":"subscription_auto_shipment_personal_care_customer_likelihood","literate":"Subscription or auto shipment personal care customer likelihood","description":"Ranks an individual's likelihood to use a subscription or auto-shipment service for personal care products, modeled based on whether any household members currently have a subscription or auto-shipment program for any personal care products.","category":"fig/lifestyle"},{"id":"650ac18c-902f-4fea-8d1b-5d2a6307bc30","name":"subscription_auto_shipment_pet_products_customer_likelihood","literate":"Subscription or auto shipment pet products customer likelihood","description":"Ranks an individual's likelihood to subscribe to auto-shipment services for pet products, modeled based on whether any household members currently have a subscription or auto-shipment program for any pet products.","category":"fig/lifestyle"},{"id":"d72a9f36-586c-4be2-ad37-a2726cb7bf81","name":"subscription_vehicle_likelihood","literate":"Subscription vehicle likelihood","description":"Ranks an individual's likelihood to have interest in a subscription vehicle.","category":"fig/lifestyle"},{"id":"b1153650-6b38-46da-ad45-fa7f3637dfaf","name":"subscription_vehicle_purchase_likelihood","literate":"Subscription vehicle purchase likelihood","description":"Ranks an individual's likelihood to purchase a subscription vehicle.","category":"fig/lifestyle"},{"id":"a11f6b0a-0edc-4b51-9092-2e6ee9392eb6","name":"sugar_free_foods_beverages_purchaser_likelihood","literate":"Sugar free foods beverages purchaser likelihood","description":"Ranks an individual's likelihood to be a sugar-free foods and beverages purchaser, modeled based on whether the person uses sugar-free foods and beverages weekly or every few weeks and strongly agrees that they decide on foods and beverages to buy based on the amount of sugar.","category":"fig/lifestyle"},{"id":"95925c7d-6278-47bf-b669-2578323c3ffa","name":"summer_purchasing_concentration_quintile","literate":"Summer purchasing concentration quintile","description":"Ranks an individual into five tiers based on the relative concentration of an individual's purchasing activity during the summer months.","category":"fig/lifestyle"},{"id":"48918c42-2733-4463-b35a-59513af54247","name":"surname_and_address_last_verified_month","literate":"Surname and address last verified month","description":"Indicates the year and month an individual's surname and address was most recently verified.","category":"fig/demography"},{"id":"c5dc008a-6cc5-41b7-9a28-d4d02f0f49e7","name":"sustainer_donor_likelihood","literate":"Sustainer donor likelihood","description":"Ranks an individual's likelihood to become a recurring donor, modeled based on whether any household members currently have an on-going contribution to a charitable or social cause.","category":"fig/civic"},{"id":"137c8a0c-5fc0-427d-8d05-c307cca987a3","name":"suv_crossovers_in_household_count","literate":"Suv crossovers in household count","description":"Counts the total number of SUVs and crossovers in a household, summing small SUVs, full-size SUVs, and crossover vehicles.","category":"fig/lifestyle"},{"id":"b20c523c-7ead-4f5e-85ab-cf04f5e8f425","name":"swimming_pool_characteristics","literate":"Swimming pool characteristics","description":"Indicates the characteristics of a property's swimming pool, such as its quantity, type, construction, and amenities.","category":"fig/property"},{"id":"3c8e08e2-5f4d-4280-b9ec-1ba622d38981","name":"swimming_pool_interest","literate":"Swimming pool interest","description":"Indicates whether someone in the household has an interest in swimming pools.","category":"fig/lifestyle"},{"id":"bf398edb-50eb-409a-a564-624454179756","name":"swing_voter_likelihood","literate":"Swing voter likelihood","description":"Ranks an individual's likelihood to vote based on general views rather than consistent party alignment in all elections, modeled based on whether the individual consider all political parties and are the individual open to different parties if their views are similar to yours, and do the individual usually vote for a party based on topics or the candidate the individual like.","category":"fig/civic"},{"id":"84fd40b3-f068-446e-8467-9f28b038c8ab","name":"t_mobile_cell_phone_likelihood","literate":"T mobile cell phone likelihood","description":"Ranks an individual's likelihood to be a T-Mobile cell phone individual, modeled based on whether the household have T-Mobile wireless service.","category":"fig/lifestyle"},{"id":"624c21c9-943a-4476-98f0-64ffd8e80a4a","name":"tablet_owner_likelihood","literate":"Tablet owner likelihood","description":"Ranks an individual's likelihood of owning a tablet, modeled based on whether the household own a tablet.","category":"fig/lifestyle"},{"id":"3c044c98-945c-49fe-8f15-9921110f90ca","name":"target_enthusiast_likelihood","literate":"Target enthusiast likelihood","description":"Ranks an individual's likelihood to be a loyal Target shopper, modeled based on whether the individual shops at Target at least monthly and almost always goes to Target first.","category":"fig/lifestyle"},{"id":"9afe267b-540b-4461-8d1b-692dd4f3a322","name":"tax_assessed_land_value","literate":"Tax assessed land value","description":"Indicates the official assessed value of a property's land for taxation purposes.","category":"fig/property"},{"id":"4b1b0e77-7e81-4873-95c6-98b2e3459154","name":"tax_assessed_property_value","literate":"Tax assessed property value","description":"Represents the total value of a property as assessed by local taxing authorities.","category":"fig/property"},{"id":"11a9975f-97ec-43fa-92b0-91cb71da4d88","name":"tax_assessment_year","literate":"Tax assessment year","description":"Indicates the tax or assessment year for which the property taxes were billed.","category":"fig/property"},{"id":"5fc0ed21-f946-420c-9a82-977be55f3b09","name":"tech_and_digital_interest","literate":"Tech and digital interest","description":"Indicates whether an individual has an interest in technology and digital activities, covering smartphone ownership, science and new technology interest, online shopping and internet use, and electronics interest.","category":"fig/lifestyle"},{"id":"341c6f96-eff0-41d8-844d-1ae4c7a8a3fd","name":"technology_driven_consumer_likelihood","literate":"Technology driven consumer likelihood","description":"Ranks an individual's likelihood to be a technology driven consumer, modeled based on whether the person considers technology a necessary part of their life, seeks products with the latest technologies, replaces items to obtain new technology, and uses it to simplify or automate tasks.","category":"fig/lifestyle"},{"id":"a9d77ffb-ef3f-4486-9c0b-5f9ebec969b0","name":"technology_early_adopter_likelihood","literate":"Technology early adopter likelihood","description":"Ranks an individual's likelihood to invest in new technology, modeled based on whether the person is the first of their friends to have the latest technology, often replaces items to get the newest technology, and is always on the lookout for new technological gadgets.","category":"fig/lifestyle"},{"id":"4d43e3b0-a475-43a4-b102-57065bb258bd","name":"tele_medicine_consumer_likelihood","literate":"Tele medicine consumer likelihood","description":"Ranks an individual's likelihood to use tele-medicine, modeled based on whether the person would be likely to have a healthcare appointment by phone or internet instead of in-person.","category":"fig/lifestyle"},{"id":"47a34f45-cb3a-41a4-aacf-ebdc58b0b078","name":"television_or_mail_order_credit_card_purchaser","literate":"Television or mail order credit card purchaser","description":"Indicates whether an individual has used a credit card for television or mail order transactions.","category":"fig/financial"},{"id":"6f2ede5d-522f-4a2a-ae22-2ad94f0e0d11","name":"term_life_insurance_likelihood","literate":"Term life insurance likelihood","description":"Ranks an individual's likelihood to have term life insurance, modeled based on whether the household currently has term life insurance.","category":"fig/financial"},{"id":"67b59e52-a0e6-4d78-9892-643314955f51","name":"thai_dining_enthusiast_likelihood","literate":"Thai dining enthusiast likelihood","description":"Ranks an individual's likelihood to be a Thai diner, modeled based on whether the person always, regularly, or occasionally selects Thai food and purchases it four or more times per month when purchasing food for dine-in, take-out, or delivery.","category":"fig/lifestyle"},{"id":"680aa545-d463-4043-b5ab-087049aaba76","name":"tiktok_user_likelihood","literate":"Tiktok user likelihood","description":"Ranks an individual's likelihood to use the social media platform, TikTok, modeled based on whether the individual have a TikTok account that the individual use to scroll through others‚Äô posts, post the individual's own content, sell merchandise, buy merchandise, or other activities.","category":"fig/lifestyle"},{"id":"64c1bd99-2b71-4435-9a5c-a3bf0580cd56","name":"time_since_last_humanitarian_cultural_donation","literate":"Time since last humanitarian cultural donation","description":"Indicates how recently an individual donated to a humanitarian and cultural cause, ranging from 1 (25+ months ago) to 5 (0-6 months ago).","category":"fig/civic"},{"id":"43abbbe4-fe18-4a11-afba-b01948b1fc46","name":"timeshare_owner_likelihood","literate":"Timeshare owner likelihood","description":"Ranks an individual's likelihood of owning a timeshare, modeled based on whether the individual own a timeshare.","category":"fig/lifestyle"},{"id":"9c7c5e18-aaef-4001-b627-59a8e8b117de","name":"timeshare_travel_interest","literate":"Timeshare travel interest","description":"Indicates whether someone in the household has an interest in timeshares.","category":"fig/lifestyle"},{"id":"de883bac-b1b6-4dd1-805f-52e404654e68","name":"tools_and_electronics_spending_quintile","literate":"Tools and electronics spending quintile","description":"Ranks an individual into five tiers based on their relative spending on tools and electronics, including items typically found in a garage or entertainment cabinet, such as products sold by Best Buy, Harbor Freight, or Craftsman.","category":"fig/lifestyle"},{"id":"66d177fa-99a1-4eb1-bcc9-a9f95f90c257","name":"tools_electronics_engagement_intensity","literate":"Tools electronics engagement intensity","description":"Indicates an individual's engagement intensity in the Tools & Electronics category, covering mainstream electronics such as computers, mobile devices, TVs, gaming consoles, audio equipment, cameras, power tools, smart home devices, and networking equipment. Categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months).","category":"fig/engagement"},{"id":"ba02f77a-9c7e-45bb-bef4-cdbb66efceca","name":"tools_electronics_purchase_recency","literate":"Tools electronics purchase recency","description":"Indicates how recently an individual purchased an item in the Tools & Electronics category, covering mainstream electronics such as computers, mobile devices, TVs, gaming consoles, audio equipment, cameras, power tools, smart home devices, and networking equipment.","category":"fig/lifestyle"},{"id":"d43ea5bd-570b-4b13-9e89-3f3baf0ee009","name":"total_amount_spent_on_purchases_quintile","literate":"Total amount spent on purchases quintile","description":"Ranks individuals into five tiers based on their total spending on purchases observed.","category":"fig/lifestyle"},{"id":"b047653f-b5ef-4ee1-83d2-8aa676ce50a7","name":"total_appraised_property_value","literate":"Total appraised property value","description":"Represents the total appraised value of a property parcel, including its land and any improvements.","category":"fig/property"},{"id":"a0563fc9-1a5a-4d7d-bc87-2b2157919db4","name":"total_assessed_property_tax","literate":"Total assessed property tax","description":"Represents the total tax amount for a property as assessed by the local taxing authority.","category":"fig/property"},{"id":"a52d4f73-59ea-4346-ba72-a3e8d65051b8","name":"total_assessed_property_value","literate":"Total assessed property value","description":"Represents the total assessed value of a property's land and improvements for tax purposes.","category":"fig/property"},{"id":"17f2abd0-f84c-45db-95c0-bd71635c5e4d","name":"total_basement_area","literate":"Total basement area","description":"Measures the total square feet of a property's basement, including both finished and unfinished areas.","category":"fig/property"},{"id":"0fc2be4c-ffd7-4a5b-a1ef-4dea4346b69c","name":"total_household_product_return_value_24_months","literate":"Total household product return value 24 months","description":"Measures the total dollar amount of products returned by an individual's household in the last 24 months.","category":"fig/financial"},{"id":"a2a137c0-1645-43d7-918c-f21bae1a776a","name":"total_lifetime_spending_quintile","literate":"Total lifetime spending quintile","description":"Ranks an individual into five tiers based on total lifetime spending on purchases.","category":"fig/lifestyle"},{"id":"dc4ed7d9-7be4-4536-92ba-c7325a1af596","name":"total_loan_amount","literate":"Total loan amount","description":"Records the combined dollar amount of all home loans recorded on the property.","category":"fig/financial"},{"id":"13a7c2ba-f53a-4e41-87dc-11844ee0e5a2","name":"total_parcel_market_value","literate":"Total parcel market value","description":"Represents the total market value of the parcel's land and improvement values.","category":"fig/property"},{"id":"0e1db04b-86da-482d-8bea-1d9dab3ba1f8","name":"total_primary_garage_parking_area","literate":"Total primary garage parking area","description":"Measures the total square feet of the property's primary garage or parking area, including both finished and unfinished areas.","category":"fig/property"},{"id":"e6954a1b-d810-4c50-bc8f-2f54e487b418","name":"total_purchase_count_observed_quintile","literate":"Total purchase count observed quintile","description":"Ranks individuals into five tiers based on their total number of purchase observed.","category":"fig/lifestyle"},{"id":"d88dae77-ac80-4936-a41e-f63e95791256","name":"town_id","literate":"Town id","description":"The town id associated with the person's household location.","category":"fig/geography"},{"id":"8295a938-9a40-4371-a0b3-7c70efeea531","name":"traditional_cable_pay_tv_service_customer_likelihood","literate":"Traditional cable pay TV service customer likelihood","description":"Ranks an individual's likelihood to have a traditional pay television service, modeled based on whether the individual have a TikTok account that the individual use to scroll through others‚Äô posts, post the individual's own content, sell merchandise, buy merchandise, or other activities.","category":"fig/lifestyle"},{"id":"7b21156b-cd34-41b3-a99d-065a8b3f0710","name":"traditional_craft_and_hobby_engagement_intensity","literate":"Traditional craft and hobby engagement intensity","description":"Indicates an individual's traditional craft and hobby engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active traditional craft and hobby champion (top 20% spending with most recent activity in past 0-6 months) to Dormant traditional craft and hobby minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"710ce742-bc77-4305-a492-61637e62dedb","name":"traditional_department_store_purchaser_likelihood","literate":"Traditional department store purchaser likelihood","description":"Ranks an individual's likelihood to purchase from traditional department stores, modeled based on whether the household shop at a department store three or more times per month.","category":"fig/lifestyle"},{"id":"77f185ba-8159-4921-a964-43b654ea8cfe","name":"traditional_hobbies_purchase_recency","literate":"Traditional hobbies purchase recency","description":"Indicates how recently an individual purchased supplies for traditional domestic hobbies, including needlework, crafts, baking, reading, and assembling puzzles.","category":"fig/lifestyle"},{"id":"f83b2913-be94-4c83-bf31-2b14a9dfb965","name":"traditional_hobbies_spending_quintile","literate":"Traditional hobbies spending quintile","description":"Ranks individuals into five tiers based on their spending on traditional domestic hobbies, including needlework, crafts, baking, reading, and assembling puzzles.","category":"fig/lifestyle"},{"id":"de5f4dd2-b5a4-4531-871b-d085a5b4a601","name":"train_subway_commuter_likelihood","literate":"Train subway commuter likelihood","description":"Ranks an individual's likelihood to be a train or subway commuter, modeled based on whether the individual use a train or subway on a regular basis (i.e., to get to work or school or to run errands).","category":"fig/lifestyle"},{"id":"3dcc37e7-cbcf-4b33-930b-ea2b601b4114","name":"travel_interest","literate":"Travel interest","description":"Indicates whether someone in the household has shown interest in travel, including leisure travel, RV vacations, business travel, international travel, domestic travel, cruise ship vacations, timeshares, or general travel activity.","category":"fig/lifestyle"},{"id":"d34276af-eb2c-4b48-a0c3-2e36b330285e","name":"trend_conscious_young_adult_engagement_intensity","literate":"Trend conscious young adult engagement intensity","description":"Indicates an individual's trend conscious young adult engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active trend conscious young adult champion (top 20% spending with most recent activity in past 0-6 months) to Dormant trend conscious young adult minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"221dcb91-dd9f-4dc6-8a94-cbc484a1aa7a","name":"trust_banking_preference_likelihood","literate":"Trust banking preference likelihood","description":"Ranks an individual's likelihood to choose a financial institution because of investment/trust options, modeled based on whether the person considered investment and/or trust services very important when deciding which financial institution to use for the majority of their services.","category":"fig/financial"},{"id":"cf6bc4ff-ad7b-4c5d-a227-f196a1428597","name":"tub_spa_jacuzzi_owner_likelihood","literate":"Tub spa jacuzzi owner likelihood","description":"Ranks an individual's likelihood to own a hot tub, spa, or jacuzzi, modeled based on whether the individual have a hot tub/spa (indoor or outdoor) at the home, and the individual own a single family home.","category":"fig/lifestyle"},{"id":"86b1b3a4-f340-4e81-a111-7f145e961b6c","name":"tv_enthusiast_likelihood","literate":"Tv enthusiast likelihood","description":"Ranks an individual's likelihood of being a TV enthusiast, modeled based on whether household members use a smart TV or other type of TV the most for watching television programs, and watch more than 30 hours per week.","category":"fig/lifestyle"},{"id":"16e79cd1-0d68-4bc0-bb8e-1fa7910c8b2c","name":"uber_eats_dining_enthusiast_likelihood","literate":"Uber eats dining enthusiast likelihood","description":"Ranks an individual's likelihood to use Uber Eats, modeled based on whether the household uses Uber Eats at least every few months.","category":"fig/lifestyle"},{"id":"199e14ca-3eb5-47ee-8e68-68ce455164b9","name":"uber_lyft_user_likelihood","literate":"Uber lyft user likelihood","description":"Ranks an individual's likelihood to use a private ride-sharing service, modeled based on whether the household used Uber or Lyft 2 or more times in the last 12 months.","category":"fig/lifestyle"},{"id":"0b83cc30-c48e-4e64-8459-1ce6a86fdf65","name":"underbanked_consumer_likelihood","literate":"Underbanked consumer likelihood","description":"Ranks an individual's likelihood to be underbanked and have very limited or zero credit, modeled based on whether the household not have or not plan to get banking services such as checking account, savings account, credit card, loans, accounts at banks or credit unions, never use credit cards or debit cards or personal checks, and do not have access to credit through a bank or other financial institution.","category":"fig/financial"},{"id":"d8e00d30-19c3-4b33-a19f-3674a1a64d72","name":"uninsured_for_health_likelihood","literate":"Uninsured for health likelihood","description":"Ranks an individual's likelihood to lack health insurance, modeled based on whether the individual or their spouse/partner does not currently have health insurance.","category":"fig/financial"},{"id":"0a27b12e-5038-40ac-b623-7934659b2936","name":"unique_gift_shopper_engagement_intensity","literate":"Unique gift shopper engagement intensity","description":"Indicates an individual's unique gift shopper engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active unique gift shopper champion (top 20% spending with most recent activity in past 0-6 months) to Dormant unique gift shopper minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"680d1349-12cc-476b-b31a-adf7eb268189","name":"united_states_humanitarian_donation_quintile","literate":"United states humanitarian donation quintile","description":"Ranks an individual into five tiers based on their donation amount to national and local humanitarian causes within the United States.","category":"fig/civic"},{"id":"0d4091fb-31d1-49fa-9361-b597a4b7ca40","name":"united_states_humanitarian_donation_recency","literate":"United states humanitarian donation recency","description":"Indicates how recently an individual has donated to national or local humanitarian causes within the United States.","category":"fig/civic"},{"id":"1ea4669b-e3fb-4048-818a-21592ae7cdd4","name":"university_donor_likelihood","literate":"University donor likelihood","description":"Ranks an individual's likelihood to donate to universities, modeled based on whether household members donate more than $100 in a typical year to colleges and universities, at least every couple years.","category":"fig/civic"},{"id":"d589beb7-e085-469d-899e-8433374b77c2","name":"unscented_product_seeker_likelihood","literate":"Unscented product seeker likelihood","description":"Ranks an individual's likelihood to seek unscented products across categories, modeled based on whether the person prefers unscented home cleaning, laundry, and personal care products and rarely uses air fresheners in the household.","category":"fig/lifestyle"},{"id":"b316f531-a00d-4917-90f4-4c82604ed9cc","name":"upcoming_retirees_50_64_likelihood","literate":"Upcoming retirees 50 64 likelihood","description":"Ranks an individual's likelihood to retire at age 50-64 in the next 12 months, modeled based on whether the person plans to retire in the next 12 months.","category":"fig/demography"},{"id":"b911daaa-6900-43e1-a6a4-e94b0c5b81ba","name":"upcoming_retirees_65_and_older_likelihood","literate":"Upcoming retirees 65 and older likelihood","description":"Ranks an individual's likelihood to retire at age 65 and older in the next 12 months, modeled based on whether the person or anyone in their household plans to retire in the next 12 months.","category":"fig/demography"},{"id":"ee7c8220-c4ae-47c8-8fb4-fe09188ba308","name":"upscale_retail_credit_card","literate":"Upscale retail credit card","description":"Indicates whether an individual has used an upscale specialty retail credit card (e.g., Neiman Marcus, Nordstrom).","category":"fig/financial"},{"id":"5873b4eb-f47f-4d9a-acbd-b8c629866eae","name":"usage_based_insurance_purchaser_likelihood","literate":"Usage based insurance purchaser likelihood","description":"Ranks an individual's likelihood to plan to purchase Usage-Based Insurance based on vehicle mileage, modeled based on whether any household members plan to research or purchase auto insurance based on their mileage and driving habits in the next 12 months.","category":"fig/financial"},{"id":"bbf1a321-0f9e-43cc-8dd8-ddea3541f14e","name":"used_credit_card_for_home_improvement","literate":"Used credit card for home improvement","description":"Indicates whether an individual has used a credit card for home improvement purchases.","category":"fig/financial"},{"id":"79885f36-0b02-40b0-92db-f27851e6f27a","name":"used_vehicle_purchase_likelihood","literate":"Used vehicle purchase likelihood","description":"Ranks an individual's likelihood to buy a used vehicle.","category":"fig/lifestyle"},{"id":"c29b164a-bce1-4b9a-8f6c-044ca8a5c935","name":"uses_bank_issued_credit_card","literate":"Uses bank issued credit card","description":"Indicates an individual's use of a bank-issued credit card for consumer transactions.","category":"fig/financial"},{"id":"fb10501f-da40-4c61-8f4e-a091706740f0","name":"uses_computer_electronics_store_card","literate":"Uses computer electronics store card","description":"Indicates whether an individual uses a computer or electronics store credit card.","category":"fig/financial"},{"id":"12d01b76-cdd7-4a3f-bd5e-dd8178ab4b11","name":"uses_grocery_store_credit_card","literate":"Uses grocery store credit card","description":"Indicates if an individual uses a credit card affiliated with a grocery store.","category":"fig/financial"},{"id":"044b3c67-bba6-4700-a8a3-204e62af7400","name":"uses_mastercard_credit_card","literate":"Uses mastercard credit card","description":"Indicates whether an individual uses a Mastercard credit card.","category":"fig/financial"},{"id":"9878769e-68d9-4154-aff4-44619fcb5a4b","name":"uses_specialty_apparel_credit_card","literate":"Uses specialty apparel credit card","description":"Indicates whether an individual uses a specialty apparel credit card.","category":"fig/financial"},{"id":"a805bd7a-f04f-407f-84df-ff3d54f449aa","name":"uses_standard_retail_credit_card","literate":"Uses standard retail credit card","description":"Indicates whether an individual uses a standard retail credit card.","category":"fig/financial"},{"id":"e9cd713a-bdee-42f3-89f4-c9cc70d3479c","name":"uses_travel_and_entertainment_credit_card","literate":"Uses travel and entertainment credit card","description":"Indicates whether a household member uses a travel and entertainment credit card.","category":"fig/financial"},{"id":"9edbfbff-8da9-4384-b027-a0011f8264cb","name":"vacation_spender_likelihood","literate":"Vacation spender likelihood","description":"Ranks an individual's likelihood to spend $4,000 or more annually on personal vacations, modeled based on whether the household members spend a total of $4,000 or more in travel for personal reasons in an average year.","category":"fig/financial"},{"id":"31594c69-bf49-461d-a657-90ab71eeefb1","name":"value_chains_enthusiast_likelihood","literate":"Value chains enthusiast likelihood","description":"Ranks an individual's likelihood to frequently shop at Value Chain stores, use the store app, and have loyalty or rewards cards, modeled based on whether the individual shop at value chains at least once per week, have a loyalty/rewards card and use the store app(s).","category":"fig/lifestyle"},{"id":"9e2ab49c-4dc7-4345-944a-d4cb8114b7d7","name":"vegetarians_likelihood","literate":"Vegetarians likelihood","description":"Ranks an individual's likelihood to be a vegetarian, modeled based on whether any members of the household are vegetarians.","category":"fig/lifestyle"},{"id":"a1512f77-05b0-45d8-a21d-5806022a1014","name":"vehicle_1_class","literate":"Vehicle 1 class","description":"Indicates the vehicle class of a household's first vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"3576f63f-6ca0-4006-b4b7-a79208c40b68","name":"vehicle_1_first_seen_date","literate":"Vehicle 1 first seen date","description":"Indicates the date a household's first vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"2a25468b-2039-4bf6-961c-23bdca74bd39","name":"vehicle_1_fuel_type_code","literate":"Vehicle 1 fuel type code","description":"Indicates the fuel type of an individual's first vehicle.","category":"fig/vehicles"},{"id":"4c7b0e25-eab3-4822-a2e0-8c87e1512f45","name":"vehicle_1_last_seen_date","literate":"Vehicle 1 last seen date","description":"Indicates the date a household's first vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"fa79c09f-30bc-4ad6-b0e2-e9b7c910d422","name":"vehicle_1_make","literate":"Vehicle 1 make","description":"Indicates the make of an individual's first vehicle.","category":"fig/vehicles"},{"id":"f074dd61-7390-44fa-98e6-07c9c6998db9","name":"vehicle_1_manufacturer_category","literate":"Vehicle 1 manufacturer category","description":"Indicates the manufacturer category of a household's first vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"f01e1db3-f6b3-43c3-8c8e-61ae0052cd83","name":"vehicle_1_mileage","literate":"Vehicle 1 mileage","description":"Indicates the mileage range of a household's first vehicle.","category":"fig/vehicles"},{"id":"b583799d-5454-4f97-8d59-9a8065f7e758","name":"vehicle_1_model","literate":"Vehicle 1 model","description":"Indicates the model of an individual's first vehicle.","category":"fig/vehicles"},{"id":"f2ef73b8-7dd6-4720-b266-20f2c2b2ba91","name":"vehicle_1_model_year","literate":"Vehicle 1 model year","description":"Indicates the model year of the first vehicle associated with an individual.","category":"fig/vehicles"},{"id":"2fefd614-f151-4fb0-8158-9c47985de0f7","name":"vehicle_1_service_person","literate":"Vehicle 1 service person","description":"Indicates which household member brought a household's first vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"e74c09a9-424d-4a65-bad3-2a2393ae79b7","name":"vehicle_1_style","literate":"Vehicle 1 style","description":"Indicates the style of a household's first vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"4cd2b465-beb5-47b4-9a0c-e71cbc60828e","name":"vehicle_2_class","literate":"Vehicle 2 class","description":"Indicates the vehicle class of a household's second vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"fc3f918d-5109-4975-a245-1cd18329cb9a","name":"vehicle_2_first_seen_date","literate":"Vehicle 2 first seen date","description":"Indicates the date a household's second vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"d2573a37-8037-4884-a890-6a27933ca8a2","name":"vehicle_2_fuel_type_code","literate":"Vehicle 2 fuel type code","description":"Indicates the fuel type of an individual's second vehicle.","category":"fig/vehicles"},{"id":"dbf88d36-9d8b-4fa0-a4f1-0022e33b226b","name":"vehicle_2_last_seen_date","literate":"Vehicle 2 last seen date","description":"Indicates the date a household's second vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"be453ac9-6252-4697-bcc5-5aea81a6162b","name":"vehicle_2_make","literate":"Vehicle 2 make","description":"Indicates the make of an individual's second vehicle.","category":"fig/vehicles"},{"id":"f7d07e2a-37a2-4082-b346-2acdae252b51","name":"vehicle_2_manufacturer_category","literate":"Vehicle 2 manufacturer category","description":"Indicates the manufacturer category of a household's second vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"9dbf57af-796d-416a-b7a2-63bcf08a7672","name":"vehicle_2_mileage","literate":"Vehicle 2 mileage","description":"Indicates the mileage range of a household's second vehicle.","category":"fig/vehicles"},{"id":"6bbff7cd-c339-4a02-aa23-71fc9c45bb20","name":"vehicle_2_model","literate":"Vehicle 2 model","description":"Indicates the model of an individual's second vehicle.","category":"fig/vehicles"},{"id":"c0e24e84-3ef4-4113-af12-c1d0c287fdbc","name":"vehicle_2_model_year","literate":"Vehicle 2 model year","description":"Indicates the model year of an individual's second vehicle.","category":"fig/vehicles"},{"id":"93c4bfe7-3d9e-4c5c-b29c-b8250622af13","name":"vehicle_2_service_person","literate":"Vehicle 2 service person","description":"Indicates which household member brought a household's second vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"7d91296e-4db3-493b-a450-c78cd8d6409a","name":"vehicle_2_style","literate":"Vehicle 2 style","description":"Indicates the style of a household's second vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"264fe95f-9978-4cf3-9c1d-feaca6ca094b","name":"vehicle_3_class","literate":"Vehicle 3 class","description":"Indicates the vehicle class of a household's third vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"d0876027-ba09-40d7-a49e-5089c9b97398","name":"vehicle_3_first_seen_date","literate":"Vehicle 3 first seen date","description":"Indicates the date a household's third vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"7f57350b-cc73-4dd6-a13e-1eeb9927294a","name":"vehicle_3_fuel_type_code","literate":"Vehicle 3 fuel type code","description":"Indicates the fuel type of an individual's third vehicle.","category":"fig/vehicles"},{"id":"e477905d-5f87-45f4-b9f0-ebbfe9bd544f","name":"vehicle_3_last_seen_date","literate":"Vehicle 3 last seen date","description":"Indicates the date a household's third vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"e49d4de5-1983-4422-8c33-02f3523b7d4f","name":"vehicle_3_make","literate":"Vehicle 3 make","description":"Indicates the make of an individual's third vehicle.","category":"fig/vehicles"},{"id":"36254cfa-6893-4ecd-a0a7-6d8e5f780912","name":"vehicle_3_manufacturer_category","literate":"Vehicle 3 manufacturer category","description":"Indicates the manufacturer category of a household's third vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"c7708f64-aa61-4a34-b199-eb9b21fdeef9","name":"vehicle_3_mileage","literate":"Vehicle 3 mileage","description":"Indicates the mileage range of a household's third vehicle.","category":"fig/vehicles"},{"id":"104a7393-860d-4ff3-b1e4-f4714d68d5fc","name":"vehicle_3_model","literate":"Vehicle 3 model","description":"Indicates the model of an individual's third vehicle.","category":"fig/vehicles"},{"id":"796c6b4f-af66-47ba-b2a2-fb75f939caf4","name":"vehicle_3_model_year","literate":"Vehicle 3 model year","description":"Indicates the model year of the third vehicle associated with an individual.","category":"fig/vehicles"},{"id":"a2bd6d2f-d362-41e1-97e2-78495cd67450","name":"vehicle_3_service_person","literate":"Vehicle 3 service person","description":"Indicates which household member brought a household's third vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"db56e098-8caa-4199-a2c7-afaef335fa9c","name":"vehicle_3_style","literate":"Vehicle 3 style","description":"Indicates the style of a household's third vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"e810cf3b-14e9-4e78-ad2c-7b3833f63579","name":"vehicle_4_class","literate":"Vehicle 4 class","description":"Indicates the vehicle class of a household's fourth vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"ce92f326-114b-4f71-b7e5-27ac5c5a0ebe","name":"vehicle_4_first_seen_date","literate":"Vehicle 4 first seen date","description":"Indicates the date a household's fourth vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"05e7086f-8043-4ff6-8e9d-580f0216a97b","name":"vehicle_4_fuel_type_code","literate":"Vehicle 4 fuel type code","description":"Indicates the fuel type of an individual's fourth vehicle.","category":"fig/vehicles"},{"id":"5ca85200-46cf-4e82-90fd-acd95325a76c","name":"vehicle_4_last_seen_date","literate":"Vehicle 4 last seen date","description":"Indicates the date a household's fourth vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"6b1f41a0-edcf-48e6-be09-5abe8ba9993c","name":"vehicle_4_make","literate":"Vehicle 4 make","description":"Indicates the make of an individual's fourth vehicle.","category":"fig/vehicles"},{"id":"4071a991-b72c-4193-9009-9848a733e30e","name":"vehicle_4_manufacturer_category","literate":"Vehicle 4 manufacturer category","description":"Indicates the manufacturer category of a household's fourth vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"39cfdc00-88e0-4eeb-9bc1-7d048026ba8d","name":"vehicle_4_mileage","literate":"Vehicle 4 mileage","description":"Indicates the mileage range of a household's fourth vehicle.","category":"fig/vehicles"},{"id":"203e64f1-42bc-49d6-b616-ee5154277313","name":"vehicle_4_model","literate":"Vehicle 4 model","description":"Indicates the model of an individual's fourth vehicle.","category":"fig/vehicles"},{"id":"7fa551c9-d4c8-4d91-a9f8-f971a4aed000","name":"vehicle_4_model_year","literate":"Vehicle 4 model year","description":"Indicates the model year of the fourth vehicle owned by an individual.","category":"fig/vehicles"},{"id":"61b5e3bf-a77c-42ef-9c2f-cd52ac925a7d","name":"vehicle_4_service_person","literate":"Vehicle 4 service person","description":"Indicates which household member brought a household's fourth vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"0728684b-6991-421a-b911-45e0518b0876","name":"vehicle_4_style","literate":"Vehicle 4 style","description":"Indicates the style of a household's fourth vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"6a1fd53a-86b5-4107-8949-8e71540d1527","name":"vehicle_5_class","literate":"Vehicle 5 class","description":"Indicates the vehicle class of a household's fifth vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"acfb1408-0b5b-47ee-a7f4-fe15b12a9ef0","name":"vehicle_5_first_seen_date","literate":"Vehicle 5 first seen date","description":"Indicates the date a household's fifth vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"f7ac4449-f942-4629-91e3-0de7d7e5d65e","name":"vehicle_5_fuel_type_code","literate":"Vehicle 5 fuel type code","description":"Indicates the fuel type of an individual's fifth vehicle.","category":"fig/vehicles"},{"id":"04272a22-122d-45c1-a8b6-8569d0a7eb39","name":"vehicle_5_last_seen_date","literate":"Vehicle 5 last seen date","description":"Indicates the date a household's fifth vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"e1ac2bdc-a7be-4369-a319-96bf3f78c168","name":"vehicle_5_make","literate":"Vehicle 5 make","description":"Indicates the make of an individual's fifth vehicle.","category":"fig/vehicles"},{"id":"0dcefdf2-94b2-44c9-aed3-916edae1837f","name":"vehicle_5_manufacturer_category","literate":"Vehicle 5 manufacturer category","description":"Indicates the manufacturer category of a household's fifth vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"f65f005b-ff3a-4141-9082-73678f262333","name":"vehicle_5_mileage","literate":"Vehicle 5 mileage","description":"Indicates the mileage range of a household's fifth vehicle.","category":"fig/vehicles"},{"id":"c05662fe-4d5d-41d9-8af4-95c238f9f379","name":"vehicle_5_model","literate":"Vehicle 5 model","description":"Indicates the model of an individual's fifth vehicle.","category":"fig/vehicles"},{"id":"b1759468-b1cc-4de3-8e4f-babce6bfc062","name":"vehicle_5_model_year","literate":"Vehicle 5 model year","description":"Indicates the model year of the fifth vehicle in a household.","category":"fig/vehicles"},{"id":"babdd4c3-30af-4f7d-b32d-57a43f85e6ea","name":"vehicle_5_service_person","literate":"Vehicle 5 service person","description":"Indicates which household member brought a household's fifth vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"2b3818b4-1d1a-489f-a23a-08e3852f083d","name":"vehicle_5_style","literate":"Vehicle 5 style","description":"Indicates the style of a household's fifth vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"c621ff5c-8ef7-4236-91de-9075bdf6dc96","name":"vehicle_6_class","literate":"Vehicle 6 class","description":"Indicates the vehicle class of a household's sixth vehicle (e.g., full size SUV, mid size car, small truck, crossover).","category":"fig/vehicles"},{"id":"03dab4ca-14c0-4609-822b-1db19a46f959","name":"vehicle_6_first_seen_date","literate":"Vehicle 6 first seen date","description":"Indicates the date a household's sixth vehicle was first seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"241e6333-c5b3-4398-9b6a-144303310298","name":"vehicle_6_fuel_type_code","literate":"Vehicle 6 fuel type code","description":"Indicates the fuel type of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"3f84b932-c0d1-49d9-858e-02bad882d1b5","name":"vehicle_6_last_seen_date","literate":"Vehicle 6 last seen date","description":"Indicates the date a household's sixth vehicle was last seen. The day value (01) is a placeholder; only the year and month are meaningful.","category":"fig/vehicles"},{"id":"bac48891-7445-4ffd-b119-c6e05e8ec6c9","name":"vehicle_6_make","literate":"Vehicle 6 make","description":"Indicates the make of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"92cdebb0-1db9-4959-91e7-98596d2b0ef0","name":"vehicle_6_manufacturer_category","literate":"Vehicle 6 manufacturer category","description":"Indicates the manufacturer category of a household's sixth vehicle (e.g., GM Products, Ford Products, High End Imports).","category":"fig/vehicles"},{"id":"2679a26a-6466-4f96-ad3c-67eee55d9b18","name":"vehicle_6_mileage","literate":"Vehicle 6 mileage","description":"Indicates the mileage range of a household's sixth vehicle.","category":"fig/vehicles"},{"id":"9d11c00a-cca1-4a5e-a0c3-c4bbc2cd6b60","name":"vehicle_6_model","literate":"Vehicle 6 model","description":"Indicates the model of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"4b7287d2-7297-4f17-9676-731a27e71111","name":"vehicle_6_model_year","literate":"Vehicle 6 model year","description":"Indicates the model year of an individual's sixth vehicle.","category":"fig/vehicles"},{"id":"e90b4172-2eb3-4595-87fc-1d0262c48cbb","name":"vehicle_6_service_person","literate":"Vehicle 6 service person","description":"Indicates which household member brought a household's sixth vehicle to service. Values 1 through 5 correspond to the five most recently verified adults at the same address and last name, where 1 is the most recently verified.","category":"fig/vehicles"},{"id":"4643dc84-416a-4c37-99ed-ee6ba6e9715e","name":"vehicle_6_style","literate":"Vehicle 6 style","description":"Indicates the style of a household's sixth vehicle (e.g., Convertible, Sport, Hatchback).","category":"fig/vehicles"},{"id":"7cab4598-6589-44a0-9215-f99828c7064b","name":"vehicle_accessory_purchaser_likelihood","literate":"Vehicle accessory purchaser likelihood","description":"Ranks an individual's likelihood to purchase vehicle accessories in the next 12 months.","category":"fig/vehicles"},{"id":"bcf778f9-2bd2-4b76-9b5e-49c188da330c","name":"vehicle_category","literate":"Vehicle category","description":"Indicates the type of vehicle owned by the individual's household, biased toward the most distinctive category when several are present (luxury > sport > vans > trucks > SUV > passenger).","category":"fig/lifestyle"},{"id":"d141633f-0b38-405c-9e3b-a5975c338172","name":"vehicle_diy_maintenance_likelihood","literate":"Vehicle diy maintenance likelihood","description":"Ranks an individual's likelihood to perform their own vehicle maintenance and repairs, modeled based on whether oil changes, service, or repairs for all household vehicles are always done by a household member.","category":"fig/lifestyle"},{"id":"8506fe3d-13af-424b-888a-491a6bf0ceac","name":"vehicle_insurance_renewal_month","literate":"Vehicle insurance renewal month","description":"The calendar month (January-December) in which an individual's auto insurance policy is up for renewal. Sourced from Epsilon (column: vehicle_insurance_renewal_month) and recoded from integer 1-12 to the corresponding English month name.","category":"fig/financial"},{"id":"2be4195b-8e64-426d-9372-2acd35eb18b8","name":"vehicle_lease_likelihood","literate":"Vehicle lease likelihood","description":"Ranks an individual's likelihood to lease a vehicle.","category":"fig/lifestyle"},{"id":"a0ff8558-55d1-4f6e-9956-fe01add38cfc","name":"vehicle_performance_upgrade_likelihood","literate":"Vehicle performance upgrade likelihood","description":"Ranks an individual's likelihood to purchase vehicle performance upgrades in the next 12 months.","category":"fig/vehicles"},{"id":"272754f1-994e-4f3e-824b-ef41890ae167","name":"vehicle_purchaser_likelihood","literate":"Vehicle purchaser likelihood","description":"Ranks an individual's forward-looking likelihood of buying or leasing a new vehicle within the next 12 months. Source: Epsilon Market Trend survey (mt_vehicle_purchaser).","category":"fig/lifestyle"},{"id":"098e5d75-9ee2-4021-bad3-940c62bfe11e","name":"vehicle_sale_to_dealership_likelihood","literate":"Vehicle sale to dealership likelihood","description":"Ranks an individual's likelihood to sell a vehicle to a dealership.","category":"fig/lifestyle"},{"id":"3399686a-a283-4447-b4d4-6a5309151dbd","name":"vehicle_service_center_user_likelihood","literate":"Vehicle service center user likelihood","description":"Ranks an individual's likelihood to use chain service centers over independent mechanics for vehicle maintenance, modeled based on whether the household own or lease a vehicle, and for each vehicle, always use a service center for oil changes or always use a service center for service or repair.","category":"fig/lifestyle"},{"id":"d6a7e467-23fd-49a2-b77e-ed294157ed56","name":"venmo_user_likelihood","literate":"Venmo user likelihood","description":"Ranks an individual's likelihood to be a Venmo user, modeled based on whether the household use Venmo monthly or more often to pay for purchases or to transfer money.","category":"fig/financial"},{"id":"3e5465ee-978c-4e25-bfcd-a2ba00c52627","name":"verizon_cell_phone_customer_likelihood","literate":"Verizon cell phone customer likelihood","description":"Ranks an individual's likelihood to be a Verizon cell phone customer, modeled based on whether the household have Verizon Wireless service.","category":"fig/lifestyle"},{"id":"7a0d46d2-d4a5-4236-ab4f-7a52878f7a40","name":"veteran_causes_donation_interest","literate":"Veteran causes donation interest","description":"Indicates whether someone in the household has an interest in donating to veteran-related causes.","category":"fig/civic"},{"id":"f1dcefd7-3e5c-4b6c-93af-6ef0557fb684","name":"veteran_donor_likelihood","literate":"Veteran donor likelihood","description":"Ranks an individual's likelihood to donate to veterans causes, modeled based on whether household members support veteran causes.","category":"fig/civic"},{"id":"56ed9817-8464-4280-820a-729ba901365f","name":"veterinarian_influenced_pet_owner_likelihood","literate":"Veterinarian influenced pet owner likelihood","description":"Ranks an individual's likelihood to follow veterinarian recommendations for pet food, modeled based on whether the person is willing to try new pet food only if recommended by their veterinarian and if their veterinarian has a big influence on their pet food purchasing decisions.","category":"fig/lifestyle"},{"id":"73e62918-2f1f-475b-9f34-8728ca6b8f98","name":"village_id","literate":"Village id","description":"The village id associated with the person's household location.","category":"fig/geography"},{"id":"2e65f366-bf39-43a0-beb1-93d5f8d17e17","name":"visa_amex_card_gift_card_purchaser_likelihood","literate":"Visa amex card gift card purchaser likelihood","description":"Ranks an individual's likelihood to purchase Visa/Amex gift cards, modeled based on whether the household purchased six or more credit card gift cards in the past 12 months.","category":"fig/financial"},{"id":"ab74f452-8e00-42d0-8d6c-d848ebd2e46d","name":"visa_credit_card_user","literate":"Visa credit card user","description":"Indicates whether an individual uses a Visa credit card.","category":"fig/financial"},{"id":"9554d694-0ae4-4088-8730-40c086050020","name":"vitamin_supplement_brand_switcher_likelihood","literate":"Vitamin supplement brand switcher likelihood","description":"Ranks an individual's likelihood to take vitamin supplements, modeled based on whether any household members regularly use vitamins and supplements, and does the household usually purchase different brands, and is very willing to try different brands.","category":"fig/lifestyle"},{"id":"21d40c59-4423-4fb3-89ed-5644658350da","name":"voip_landline_customer_likelihood","literate":"Voip landline customer likelihood","description":"Ranks an individual's likelihood to have a VOIP landline, modeled based on whether the person's home phone service is a landline using the internet provided by either a VoIP-only provider or a telephone/cable provider.","category":"fig/lifestyle"},{"id":"d671069b-e8a5-4f78-b0be-e65220a8e9c2","name":"voter_likelihood","literate":"Voter likelihood","description":"Ranks an individual's likelihood to vote in the next election, modeled based on whether the individual is a registered voter and do the individual usually vote in elections.","category":"fig/civic"},{"id":"e24d1a4b-1fd1-44e4-8ea9-2a035c1d649e","name":"walking_for_health_interest","literate":"Walking for health interest","description":"Indicates whether someone in the household has an interest in walking for health.","category":"fig/lifestyle"},{"id":"f0dc028c-d4ab-40e0-879c-083c678368bc","name":"walmart_enthusiast_likelihood","literate":"Walmart enthusiast likelihood","description":"Ranks an individual's likelihood to be a loyal Walmart shopper, modeled based on whether the individual is a member of the Walmart Savings Catcher Program and do the individual frequently visit and receive emails from Walmart.com.","category":"fig/lifestyle"},{"id":"1e7e7ed7-9f7c-4f30-bd10-8a4a244bb4c5","name":"walmart_saving_catcher_users_likelihood","literate":"Walmart saving catcher users likelihood","description":"Indicates a consumer's ranked likelihood to be a Walmart Saving Catcher user.","category":"fig/lifestyle"},{"id":"a5d0f6a1-5471-40a0-9abb-0ff374128604","name":"wearable_technology_user_likelihood","literate":"Wearable technology user likelihood","description":"Ranks an individual's likelihood to wear technological devices, modeled based on whether any household members use wearable technology devices (e.g., activity trackers, smart watches, GPS watches) for more than just exercising.","category":"fig/lifestyle"},{"id":"831dca3d-7765-43cb-ad98-f0517adf3c65","name":"weather_prepared_consumer_likelihood","literate":"Weather prepared consumer likelihood","description":"Ranks an individual's likelihood to be a weather prepared consumer, modeled based on whether the person is concerned about changing weather patterns and has taken two or more actions such as changing insurance, setting up an emergency kit, or moving homes.","category":"fig/lifestyle"},{"id":"671eb0e0-234c-4ffe-acad-ba2cdd5e7d66","name":"web_surfer_brick_mortar_purchaser_likelihood","literate":"Web surfer brick mortar purchaser likelihood","description":"Ranks an individual's likelihood to research online before making a purchase in a physical store, modeled based on whether the individual has looked at a product online and then gone to a store to buy it 6 or more times in the last 12 months.","category":"fig/lifestyle"},{"id":"4dfba19c-1bed-42f4-91a6-99abbc023384","name":"wechat_user_likelihood","literate":"Wechat user likelihood","description":"Ranks an individual's likelihood to use WeChat, modeled based on whether the person uses WeChat.","category":"fig/lifestyle"},{"id":"24e631bd-f21a-4ea9-9e47-a79321668582","name":"wedding_shopper_likelihood","literate":"Wedding shopper likelihood","description":"Ranks an individual's likelihood to shop for weddings, modeled based on whether the household has bought any wedding gifts in the last six months.","category":"fig/lifestyle"},{"id":"cfff2beb-4604-4713-9651-56a3d97b0f55","name":"weekly_online_banker_likelihood","literate":"Weekly online banker likelihood","description":"Ranks an individual's likelihood to bank online at least weekly, modeled based on whether the individual use online banking services via a computer or laptop from the individual's primary bank or credit union at least once a week.","category":"fig/financial"},{"id":"500ebe37-0998-4934-9ff0-e1ae378fa298","name":"wellness_focused_engagement_intensity","literate":"Wellness focused engagement intensity","description":"Indicates an individual's wellness focused engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active wellness focused champion (top 20% spending with most recent activity in past 0-6 months) to Dormant wellness focused minimal (bottom 20% spending with oldest activity over 25 months ago).","category":"fig/engagement"},{"id":"69c59d0c-e088-438b-b521-4976360bbeea","name":"wellness_households_health_likelihood","literate":"Wellness households health likelihood","description":"Ranks an individual's likelihood to be interested in health, fitness, or wellness, modeled based on whether the person is very interested in health or fitness, plans their diet to include whole grains and organic foods, avoids processed foods, buys natural products regularly, exercises four or more times per week, and has a gym membership.","category":"fig/lifestyle"},{"id":"a47e97d3-b525-4742-8623-ffcb7d4aad9a","name":"wfh_seeker_likelihood","literate":"Wfh seeker likelihood","description":"Ranks an individual's likelihood to be a working from home seeker, modeled based on whether the person would request a working from home setup if they had the choice.","category":"fig/lifestyle"},{"id":"e308f976-ccef-4dda-ba77-fe37b476c3e7","name":"what_s_on_sale_shopper_likelihood","literate":"What’s on sale shopper likelihood","description":"Ranks an individual's likelihood to plan what to buy based on what is on sale and only purchase products when they are on sale, modeled based on whether the household is more likely to buy based on price, plan purchases around sales, and regularly only buy items when they are on sale.","category":"fig/lifestyle"},{"id":"8018f9bc-7745-4ac2-b174-bb4ead0566c9","name":"white_wine_enthusiast_likelihood","literate":"White wine enthusiast likelihood","description":"Ranks an individual's likelihood to consume white wine, modeled based on whether household members drink wine at least two days a week, and regularly drink white wine, and not regularly drink red wine.","category":"fig/lifestyle"},{"id":"863b6132-22ec-4ef8-b174-bc6b82f0fb19","name":"whole_life_insurance_likelihood","literate":"Whole life insurance likelihood","description":"Ranks an individual's likelihood to have whole life insurance, modeled based on whether the individual or their spouse/partner currently has whole life insurance.","category":"fig/financial"},{"id":"7943e379-967c-4d16-ad32-5a07a4c87d09","name":"wildlife_or_environmental_donation_interest","literate":"Wildlife or environmental donation interest","description":"Indicates whether someone in the household has an interest in donating to wildlife or environmental causes.","category":"fig/civic"},{"id":"bea83b9e-8446-47fb-9884-3ff14a03bd69","name":"wine_enthusiast_likelihood","literate":"Wine enthusiast likelihood","description":"Ranks an individual's likelihood of being a regular wine drinker, covering both red wine and white wine consumption.","category":"fig/lifestyle"},{"id":"84bc138d-1b0c-4112-acb4-34c97a35d931","name":"wine_interest","literate":"Wine interest","description":"Indicates whether someone in the household has an interest in wine.","category":"fig/lifestyle"},{"id":"efac1eff-2ecc-4f67-b366-b05410593617","name":"winter_purchasing_concentration_quintile","literate":"Winter purchasing concentration quintile","description":"Ranks an individual into five tiers based on purchasing concentration during the winter months of December, January, and February.","category":"fig/lifestyle"},{"id":"7caced39-559d-4fb5-8f94-36d8a294b9ee","name":"wired_line_video_connector_likelihood","literate":"Wired line video connector likelihood","description":"Ranks an individual's likelihood of planning to own a Wired Line Video Connector, modeled based on whether the household have fiber optic TV (e.g., FIOS, U-vers) for accessing shows and/or movies.","category":"fig/lifestyle"},{"id":"5c20e212-191c-4fe3-91d1-955fbea261ba","name":"women_s_beauty_product_purchaser_likelihood","literate":"Women’s beauty product purchaser likelihood","description":"Ranks an individual's likelihood to show purchasing interest in women's beauty product categories, specifically cosmetics and fragrances.","category":"fig/lifestyle"},{"id":"87b50afa-83a8-4402-ae29-dc5d5aa6b019","name":"women_s_cosmetics_purchaser_likelihood","literate":"Women’s cosmetics purchaser likelihood","description":"Ranks an individual's likelihood to be women's cosmetics purchasers, modeled based on whether the household purchases women's cosmetics three or more times and spends more than $250 in a typical year.","category":"fig/lifestyle"},{"id":"2a28b5b9-cb0c-45ec-81d2-91fab1467ac9","name":"women_s_fragrance_purchaser_likelihood","literate":"Women’s fragrance purchaser likelihood","description":"Ranks an individual's likelihood to be women's fragrance purchasers, modeled based on whether the person lives in a household that purchases women's fragrances three or more times and spends $100 or more in a typical year.","category":"fig/lifestyle"},{"id":"fc363b6b-cbc0-4920-9484-398ab0f68c5f","name":"womens_plus_size_apparel_customer_likelihood","literate":"Womens plus size apparel customer likelihood","description":"Ranks an individual's likelihood to purchase women's plus-size apparel, modeled based on whether the household has bought any women's plus size apparel by catalog or through the mail in the last six months.","category":"fig/lifestyle"},{"id":"7a23f4a8-b367-4ac8-916e-5d3576eaa389","name":"woodworking_interest","literate":"Woodworking interest","description":"Indicates whether someone in the household has an interest in woodworking.","category":"fig/lifestyle"},{"id":"9ac678db-114b-471b-aca4-abe6b8f98e25","name":"woody_fragrance_notes_enthusiast_likelihood","literate":"Woody fragrance notes enthusiast likelihood","description":"Ranks an individual's likelihood to purchase fragrances with woody notes, modeled based on whether the household is very likely to purchase woody (e.g. outdoorsy, earthy) types of fragrances.","category":"fig/lifestyle"},{"id":"12233e91-7718-462e-a29c-a06ea48c5296","name":"world_news_books_interest","literate":"World news books interest","description":"Indicates whether someone in the household has an interest in world news books.","category":"fig/lifestyle"},{"id":"5696b0fe-faaf-4633-a2c7-c526db8a7bd3","name":"world_relief_donation_interest","literate":"World relief donation interest","description":"Indicates whether someone in the household has an interest in donating to world relief causes.","category":"fig/civic"},{"id":"71ede69c-69a9-4468-86d0-7abdc7412adb","name":"x_interest","literate":"X interest","description":"Indicates whether someone in the household has an interest in using X (formerly Twitter).","category":"fig/lifestyle"},{"id":"5b2621d2-4844-4347-ab15-2631ed2b8fdd","name":"yoga_pilates_enthusiast_likelihood","literate":"Yoga pilates enthusiast likelihood","description":"Ranks an individual's likelihood to participate in yoga or pilates, modeled based on whether any household members participate in yoga or pilates every few days or more often.","category":"fig/lifestyle"},{"id":"cd69341c-6bef-4b73-9f48-6d3cf0145d19","name":"yoga_pilates_interest","literate":"Yoga pilates interest","description":"Indicates whether someone in the household has an interest in yoga and pilates.","category":"fig/lifestyle"},{"id":"c2c12f34-b006-4f57-8a33-d80d5b3167bb","name":"yogurt_brand_switcher_likelihood","literate":"Yogurt brand switcher likelihood","description":"Ranks an individual's likelihood to switch yogurt brands, modeled based on whether household members eat yogurt at least weekly, and usually buy different brands, and are very willing to try different brands.","category":"fig/lifestyle"},{"id":"430957ba-c543-420d-8c10-2ba53fbdb46c","name":"zcta_id","literate":"Zcta id","description":"The zcta id associated with the person's household location.","category":"fig/geography"},{"id":"87ec62c1-65a4-4bd1-8b12-91dcfa420f7f","name":"zoo_aquarium_member_likelihood","literate":"Zoo aquarium member likelihood","description":"Ranks an individual's likelihood of being a zoo or aquarium member, modeled based on whether any household members currently have a membership to a zoo or aquarium.","category":"fig/lifestyle"}]