This course is part of the Mastering Faraday curriculum in Faraday Academy.
- Getting started with Faraday
- Describing your data
- Deploying predictions
- Making predictions
This Faraday Academy course contains four (4) videos and four (4) knowledge checks. Start a video, pause any time to practice alongside, and then move on to that section's knowledge check.
After completing this course, you'll be able to:
- Identify Faraday's prediction types.
- Explain how these predictions can be used to enhance your brand's marketing strategies and drive growth.
- Create these predictions on your own.
Get an overview of the topics that we'll cover in Faraday Academy's Making predictions course, and why they're important. Then, take the knowledge check before moving on.
Dive into persona predictions with Faraday, and how they can be used to understand who your customers are and where they’re coming from, so that you can personalize engagement appropriately. Then, take the knowledge check before moving on.
Learn about propensity predictions with Faraday, and how they enable you to much more easily target, prioritize, or exclude people from outreach and engagement based on their likelihood to convert, buy, churn, or any other action you decide to predict. Then, take the knowledge check before moving on.
Wrap up Faraday Academy's Making predictions course with a recap of topics covered, then take the comprehensive knowledge check to complete the course.