Using journey mapping to optimize customer experience
Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
John Bowllan
Articles by John Bowllan, Data Scientist at Faraday
Articles by John Bowllan, Data Scientist at Faraday
Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
Knowing the expected lifetime spend of new customers fundamentally informs retention efforts.