Articles by Sarah Ostrow, Content Marketer at Faraday.
In the past, traditional lookalike audiences were the closest marketers could get to algorithmically-created lists of potential customers. Now, a more powerful cousin has come onto the scene.
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies.
The race to implement reliable, scalable AI is on, and you only get one chance to beat your competitors.
Whether you're passionate about connecting consumers to great brands or invested in building a meaningful, humanized customer experience, this episode has something for you.
“Faraday has been a huge unlock for us in finding really high quality customers on channels that have removed a lot of their detailed targeting options, and allowed us to efficiently scale in Facebook.”
First-party data is the foundation of a strong marketing strategy. But at the end of the day, it can only take you so far.