Unlock insights with Customer IDentifier, now in beta
Get insights into existing and future customers, build personas powered by next-gen identity resolution, and take control of your marketing budget without compromising customer privacy.
Sarah Ostrow
Articles by Sarah Ostrow, Content Marketer at Faraday.
Predictive audiences vs. lookalikes: How to unlock omnichannel
Until recently, single-platform lookalike audiences were the quickest and simplest options for marketers to reach likely-buyers. Now, there are off-the-shelf AI solutions designed to help brands expand beyond those siloed ad platforms.
Personalization strategies for every step of the buyer’s journey
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies.
Should you buy or build AI? Considerations for marketing teams
The race to implement reliable, scalable AI is on, and you only get one chance to beat your competitors.
Faraday and Iterable on AI and the future of personalized marketing
Whether you're passionate about connecting consumers to great brands or invested in building a meaningful, humanized customer experience, this episode has something for you.
Orchard customer spotlight: A better way to buy your dream home
“Faraday has been a huge unlock for us in finding really high quality customers on channels that have removed a lot of their detailed targeting options, and allowed us to efficiently scale in Facebook.”