Say goodbye to cookies and hello to people-first experiences.
Today we’re excited to showcase and open the beta program for our new free tool: Customer IDentifier. With Faraday's AI-powered identifier, you can now unlock insights into existing and future customers, build personas powered by next-gen identity resolution, and take control of your marketing budget without compromising customer privacy—or writing a single line of code.
Supercharge your first-party data without cookies
Customer IDentifier automates the manual process of resolving disparate event data across devices and channels. With the Faraday Identity Graph, it merges customer first-party data with responsibly sourced, opt-in consumer data on 270 million US adults to create customer profiles in near real-time. You get all the perks of enriched first-party data, without relying on any third-party cookies.
Build smarter audiences segmented by persona
Next, AI will intelligently sort your customers into personas, finding hidden patterns that go way beyond location or gender. View each persona broken down by demographic, financial, and lifestyle data in order to understand what makes each cohort tick—such as shopping style, household size, or household income.
Take control of your campaigns and budget
At the end of the day, your personas are only as powerful as what you do with them. Export personas into your marketing channel of choice to start crafting more meaningful, people-first experiences based on your unique insights, and let your marketing budget work smarter, not harder.
Wondering what that looks like? Here are just a few examples of how brands are already using predictive signals from Faraday to drive real results:
- Optimizing campaigns by identifying and targeting high-value customers on Facebook. Burrow discovered some surprising preferences among their customer base and used those insights to develop more targeted campaigns for high-value leads.
- Driving product adoption by tailoring email campaigns based on persona assignment. Boll and Branch dug into product adoption trends within each persona in order to trigger more personalized email drips.
- Keeping audiences consistent and messages in-sync across channels. Happy Money uploaded their audiences to multiple acquisition platforms to start developing more consistent messaging across touch points.
These are just some of the most popular use cases for Customer IDentifier that we’ve seen to date—the sky is the limit!
Ready to meet your customers?
Faraday’s Customer IDentifier is now in beta and you can sign up for free to better understand your customers in just a few clicks. We can’t wait to get your feedback!