What's the state of AI in marketing today? And where is it headed in the future? Last week, Faraday CEO Andy Rossmeissl sat down with Iterable and dove into these questions in the latest episode of "Dream It, Build It, Make It," Iterable's customer experience interview series.
Watch it now to catch the full interview, or read on for a few key takeaways.
Key takeaways for marketers
Whether you're passionate about connecting consumers to great brands or invested in building a meaningful, humanized customer experience, this episode has something for you. Here are the highlights:
- AI already touches every part of marketing – that's both good and bad. It's a tremendously powerful tool for marketers, but, as always, with great power comes great responsibility. Rossmeissl explains why AI is "dumb" at its core and how that carries a pretty significant risk of users unknowingly replicating historical biases.
- The first-party vs. third-party data debate is relevant to AI. It requires enormous amounts of data to make the predictions marketers need for finding and engaging their ideal customers. And we all know third-party cookies are on the way out. Luckily, you can take advantage of other, more responsible data sources to get all the benefits of marketing AI without the creepy Big Brother effect.
- For marketers looking to personalize without third-party cookies, AI is your ticket to success. Rossmeissl shares how AI allows marketers to create unbelievably accurate customer personas and put them into action with solutions like Iterable, making it easier than ever to achieve true personalization.
- The future of AI is bright. Using algorithms that already exist, it's possible for brands to start counteracting decades of systemized discrimination and work toward a more equitable society. That's the future that Rossmeissl, and everyone here at Faraday, is looking forward to.
For even more insights into consumer predictions, personalized marketing, and more, watch the full episode!
Together, Faraday and Iterable boast a combined nineteen years of experience in helping brands build meaningful relationships with their audience. To get more information on connecting predictions to your Iterable account, check out our Iterable partnership page.