We talk a lot about how AI and machine learning predictions help marketing teams achieve their goals, from optimizing acquisition campaigns to retaining customers. However, benefits don’t stop at the marketing level – sales teams have just as much to gain. AI can help them better engage prospects and customers and enhance the overall customer experience.
Score leads more accurately with AI
Predictive lead scoring is a great tool sales teams can use when lead lists are a part of the equation. Lead lists can go a long way if you know who on those lists is most likely to engage with your business. AI-powered lead scoring allows sales teams to instantly identify valuable prospects and focus their efforts on them, instead of going down the list trying to reach leads that aren’t likely to convert.
Use AI chatbots to fill your funnel
AI chatbots are everywhere these days, often providing first-touch engagement when leads and customers show up on a website. Intercom, a conversational marketing company, found that their chatbot is most commonly used by sales teams to qualify leads, book product demos, and generally engage website visitors.
It’s no wonder business leaders say chatbots have increased their sales by 67%. Making the sales process easier and more enjoyable for prospects to navigate is a sure-fire way to get more wins. With 24/7 availability and quick wait times, 73% consumers are happy to use chatbots instead of waiting to talk to a real human, especially if they think it will get them their desired outcome.
Create data-driven buyer personas
AI can help sales teams better reach their prospects and customers by generating buyer personas. These personas are archetypes of their customers, made by models using proprietary customer data (and often outside third-party data). Unlike personas you might have created using surveys or focus groups, AI-built personas are highly accurate, free of human bias, and easy to recalculate as your brand grows over time.
Knowing which buyer persona each prospect falls into can help sales teams curate messaging and personalize sales tactics — for instance, deciding to reach out via phone, email, or social media.
These personas can also help sales teams identify which existing customers are ripe for an upsell. Think about receiving telecom providers’ phone calls or mailers: often it’s a salesperson trying to reach you to get you to add additional services to your wifi or phone plan. If these salespeople have figured out buyer personas for the customers they’re getting in front of, the expectation is that you fall into a category likely to buy X product via Y sales channel. Some companies have seen a 46% increase in conversion after developing buyer personas.
Increase sales with AI today
It’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today. The number of available AI platforms for sales teams is growing quickly, and every year more businesses are turning to them to stay ahead of their competitors. Don't sleep on AI – make sure your team has all the tools they need to successfully drive revenue and engage with the right customers.
If you want to learn how Faraday helps sales teams leverage AI, don’t hesitate to reach out!