Faraday partners with Listrak to personalize customer engagement

Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.

Faraday partners with Listrak to personalize customer engagement

We are excited to announce that Faraday is an official Listrak technology partner!

Listrak is a leader in the multi-channel marketing industry, working with over 1,000 retailers to accelerate growth, drive engagement, and deliver significant incremental revenue. Through this partnership, Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.

We do this by combining Listrak’s behavioral data, such as email opens and clicks, with the Faraday Identity Graph, which contains hundreds of demographic, financial, lifestyle, and property attributes on over 270 million U.S. consumers. Machine learning algorithms train on this enriched data, generating quantitative personas and propensity scores, which are then seamlessly pushed back to Listrak on a real-time or scheduled basis.

Visit our partner page to learn more and get started!

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