A collection of 9 posts
The end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.
Read more
Customers benefit from near-instantaneous response times and outreach that caters to their preferences; marketers save a ton of time and legwork with automated predictions, not to mention customer acquisition and retention efforts become far more efficient.
Read more
With so many platforms boasting new predictive capabilities, how do you know which ones your brand should really be investing in? Let these categories be your guide as you consider how prediction can help your business work smarter this year.
Read more
"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
Read more
The hype around customer data right now isn't overblown — it supports smarter strategic decisions and lets marketers deliver more relevant experiences throughout their customers' journeys.
Read more
Location is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.
Read more
As competition increases and as ad space gets more crowded, consumers have more choices of businesses to engage with, making machine learning critical to efficiently reaching and engaging your customers.
Read more
Faraday is pleased to announce a strategic contract with the State of Vermont to use their platform to drive more interest and engagement in people looking to relocate to Vermont.
Read more
"...as a brand, we are always interested in understanding what makes our customers tick and finding ways to attract new customers."
Read more