Is your marketing team AI-ready? 3 considerations for consumer marketers
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
Artificial Intelligence
Articles related to artificial intelligence from the team that helps B2C companies use it to build and defend revenue.
What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
Faraday COO joins the Fintech Panel on Practical AI Use Cases at the 2018 Symitar Educational Conference
Faraday COO, Rob Trail, will sit on the Fintech Panel on Practical AI Use Cases at the 2018 Symitar Educational Conference
Operationalize AI quickly and cost-efficiently with turnkey solutions
If you've got your finger on the pulse of your business, you know you need to adopt AI sooner than later. While commercial AI adoption is on the rise, there's still time to catch up and get ahead of the curve with "off-the-shelf", or turnkey AI solutions. Where do you
Where do you stand in the current AI landscape?
You've probably noticed the growing buzz around AI and ML. You've likely done some research into the field, read some AI success stories, and believe that artificial intelligence is more than just a buzzword. Sound like you? Good, you're totally on the right path! So is all the hype true?
Optimize your marketing outreach with AI-powered audience expansion
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?