Faraday Blog

Big data

A collection of 2 posts

The weighted scale: Mitigating implicit bias in data science

The weighted scale: Mitigating implicit bias in data science

An algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.

Out of the lab series Oct 20, 2020 | Bill Morris
Third-party data in marketing: Why it's important and how to protect consumers' privacy

Third-party data in marketing: Why it's important and how to protect consumers' privacy

The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.

Predictive marketing Aug 15, 2019 | Alexis Hughes
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