A collection of 24 posts
An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right.
Until recently, single-platform lookalike audiences were the quickest and simplest options for marketers to reach likely-buyers. Now, there are off-the-shelf AI solutions designed to help brands expand beyond those siloed ad platforms.
Whether you're passionate about connecting consumers to great brands or invested in building a meaningful, humanized customer experience, this episode has something for you.
“Faraday has been a huge unlock for us in finding really high quality customers on channels that have removed a lot of their detailed targeting options, and allowed us to efficiently scale in Facebook.”
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.