Homie customer spotlight: Changing the way we buy and sell homes
Homie’s mission is to make homeownership easy, affordable, and accessible to all. To date, they estimate they’ve saved their clients over $61MM.
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A collection of 15 posts
DiversyFund customer spotlight: Using data science to democratize real estate investment
In an age of increasing economic inequality, DiversyFund is using technology and regulatory advancements to open up new avenues of wealth generation for everyday Americans.
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Hatch Collection: Growing a loyal audience with honest storytelling and the right channel mix
We face a challenge not only as a luxury brand, but also as a brand that has a very specific audience on top of that: women who are pregnant, are planning to be pregnant, or just gave birth.
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Klaviyo partners with Faraday to power predictions and personalize marketing
Faraday is able to offer our mutual clients a fully integrated experience with Klaviyo, letting users take predictive and personalized marketing to the next level by enhancing Klaviyo’s Listen, Analyze, and Act features with AI-driven personas and predictions from Faraday.
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Customer retention requires data-driven predictions
To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.
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Four ways to extend your acquisition spend with data science
As the first step of building out a loyal customer base, customer acquisition is a high priority for marketing teams. This article explores four ways you can leverage data science to extend your acquisition spend farther to build a loyal customer base.
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Strengthening customer relationships during times of economic uncertainty
During times of economic uncertainty, consumer spending inevitably slows. While most companies feel the direct impact, these changes can present opportunities for brands to strengthen relationships with their customers.
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Iterable and Faraday partner up to power predictive growth marketing
The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.
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Building a sexual health and wellness brand for the modern consumer: an interview with Eva Goicochea, founder and CEO of maude
We had the pleasure of speaking with Eva Goicochea, founder and CEO of maude, a Brooklyn-based sexual health and wellness startup, founded on the values of simplicity and inclusivity.
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Third-party data in marketing: Why it's important and how to protect consumers' privacy
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
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How customer-centric marketers use machine learning
As competition increases and as ad space gets more crowded, consumers have more choices of businesses to engage with, making machine learning critical to efficiently reaching and engaging your customers.
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The DTC movement, AI, and snowshoes
We took some time to talk about emerging trends in the consumer landscape and get some much-needed exercise in the Green Mountains of Vermont.
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Customer Spotlight: How Peacock Alley began their journey to an AI-driven growth strategy
"...as a brand, we are always interested in understanding what makes our customers tick and finding ways to attract new customers."
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Is your marketing team AI-ready? 3 considerations for consumer marketers
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
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What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
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