A collection of 23 posts
Until recently, single-platform lookalike audiences were the quickest and simplest options for marketers to reach likely-buyers. Now, there are off-the-shelf AI solutions designed to help brands expand beyond those siloed ad platforms.
Whether you're passionate about connecting consumers to great brands or invested in building a meaningful, humanized customer experience, this episode has something for you.
“Faraday has been a huge unlock for us in finding really high quality customers on channels that have removed a lot of their detailed targeting options, and allowed us to efficiently scale in Facebook.”
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.