Articles related to customer acquisition from the team that helps B2C companies build and defend revenue with AI.
Happy Money is a fintech company on a mission to turn borrowers into savers, specializing in helping people pay off their credit card debt and save up for the future.
It’s no secret that a healthy marketing mix entails reaching audiences across multiple platforms. With people staying home because of the pandemic, marketers should be reaching consumers on the digital channels consumers are already spending more time on.
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.
Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.