Articles related to customer acquisition from the team that helps B2C companies build and defend revenue with AI.
Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
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What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
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At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.
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As the first step of building out a loyal customer base, customer acquisition is a high priority for marketing teams. This article explores four ways you can leverage data science to extend your acquisition spend farther to build a loyal customer base.
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Faraday, Inc. has been chosen to provide its multichannel data-driven customer targeting tools and complementary consulting services to contractors participating in New York State Energy Research and Development Authority (NYSERDA)
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Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
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For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
Read more![AI for a better B2C acquisition strategy [3 advantageous applications]](/blog/content/images/size/w600/2018/08/ai_for_b2c_acquisition-4.png)
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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