How Facebook lookalike audiences can bolster your ad campaigns
Whether you’re brand new to marketing or have been in the game for years, there are plenty of options for you to explore around lookalikes.
Customer acquisition
Articles related to customer acquisition from the team that helps B2C companies build and defend revenue with AI.
Predictive audiences vs. lookalikes: How to unlock omnichannel
Until recently, single-platform lookalike audiences were the quickest and simplest options for marketers to reach likely-buyers. Now, there are off-the-shelf AI solutions designed to help brands expand beyond those siloed ad platforms.
AI in marketing – What are the benefits?
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit.
Orchard customer spotlight: A better way to buy your dream home
“Faraday has been a huge unlock for us in finding really high quality customers on channels that have removed a lot of their detailed targeting options, and allowed us to efficiently scale in Facebook.”
Happy Money customer spotlight: Optimizing omnichannel marketing with data-driven audiences
Happy Money is a fintech company on a mission to turn borrowers into savers, specializing in helping people pay off their credit card debt and save up for the future.
Key marketing tactics for 2021: Breaking down Nielsen’s Annual Marketing Report
It’s no secret that a healthy marketing mix entails reaching audiences across multiple platforms. With people staying home because of the pandemic, marketers should be reaching consumers on the digital channels consumers are already spending more time on.