Customer acquisition

Articles related to customer acquisition from the team that helps B2C companies build and defend revenue with AI.

AI for a better B2C acquisition strategy: 3 advantageous applications

AI for a better B2C acquisition strategy: 3 advantageous applications

More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for