Using journey mapping to optimize customer experience
Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
Read moreCustomer engagement
A collection of 7 posts
Ritual customer spotlight: A vitamin company you can trust
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
Read more
Customer retention requires data-driven predictions
To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.
Read more
Strengthening customer relationships during times of economic uncertainty
During times of economic uncertainty, consumer spending inevitably slows. While most companies feel the direct impact, these changes can present opportunities for brands to strengthen relationships with their customers.
Read more
Is your marketing team AI-ready? 3 considerations for consumer marketers
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
Read more
What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
Read moreCustomer engagement, cookies, and diminishing returns
Chocolate chip cookies Right this moment, how much would you pay for a cookie at a coffeeshop? Let's say the amount is $3. (I could really go for one, so my personal estimate might be higher. I mean, check out how good that looks.) How much would you be open
Read more