A collection of 7 posts
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
Customer retention isn’t just about keeping customers coming back — it’s about building loyalty and encouraging enthusiasm around your products so that customers are excited to engage with your brand and share that with others.
Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.
During times of economic uncertainty, consumer spending inevitably slows. While most companies feel the direct impact, these changes can present opportunities for brands to strengthen relationships with their customers.