AI in marketing – What are the benefits?
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit.
Customer engagement
A collection of 8 posts
Customer engagement strategies for a crowded self-care industry
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
How to build brand loyalty that will last beyond the pandemic
Customer retention isn’t just about keeping customers coming back — it’s about building loyalty and encouraging enthusiasm around your products so that customers are excited to engage with your brand and share that with others.
Using journey mapping to optimize customer experience
Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
Ritual customer spotlight: A vitamin company you can trust
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
Customer retention requires data-driven predictions
To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.