Customer engagement

A collection of 8 posts

Strengthening customer relationships during times of economic uncertainty

During times of economic uncertainty, consumer spending inevitably slows. While most companies feel the direct impact, these changes can present opportunities for brands to strengthen relationships with their customers.

Predictive marketing Mar 30, 2020 | Alexis Hughes

What is customer lifecycle optimization and how does it work?

For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.

Predictive marketing Aug 23, 2018 | Perry McDermott