Why customer insights are important – and how AI can help
With this level of granularity, you no longer have to rely on guesswork to market to your audience. Every decision can be data driven.
Customer insights
A collection of 9 posts
First-party data isn't enough: How to build a cookieless data strategy
First-party data is the foundation of a strong marketing strategy. But at the end of the day, it can only take you so far.
Ritual customer spotlight: A vitamin company you can trust
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
New Faraday Personas & Insights app for Shopify
"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
Customer insight fundamentals: Building a framework for access and activation
If you’re going to make an investment in machine learning and seek actionable insights from your customer data, you need to approach the effort strategically.
Customer insight fundamentals: Understand your customer data to make better predictions
Most data scientists practice some version of what could be called a data survey; the goal is to surface meaningful patterns, gaps, and anomalies with an eye toward prediction.