Is your marketing team AI-ready? 3 considerations for consumer marketers
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
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Articles related to customer lifecycle optimization from the team that helps B2C companies build and defend revenue with AI.
What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
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Optimize your marketing outreach with AI-powered audience expansion
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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Lifecycle mapping: uncovering rich, predictive data sources
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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What is customer lifecycle optimization (CLO) and why is data essential to the process?
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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