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Customer retention

A collection of 4 posts

Smart home subscription models depend on prediction
5 Nov 2020 • 2 min read

Smart home subscription models depend on prediction

What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.

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Customer retention requires data-driven predictions
23 Jun 2020 • 3 min read

Customer retention requires data-driven predictions

To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.

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Is your marketing team AI-ready? 3 considerations for consumer marketers
28 Aug 2018 • 5 min read

Is your marketing team AI-ready? 3 considerations for consumer marketers

Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.

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What is customer lifecycle optimization and how does it work?
23 Aug 2018 • 4 min read

What is customer lifecycle optimization and how does it work?

For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.

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Faraday

Solutions
  • Customer Insights Understand your customers
  • Customer Acquisition Acquire the right customers
  • Customer Engagement Expand your customer LTV
  • Personalization at Scale Personalize every experience
  • Location Intelligence Uncover lucrative locations
Customers
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  • Financial services Banks, CUs, fintechs
  • Home services Energy, security, & more
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Platform
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