Smart home subscription models depend on prediction
What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
Read moreCustomer retention
A collection of 4 posts
Customer retention requires data-driven predictions
To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.
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Is your marketing team AI-ready? 3 considerations for consumer marketers
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
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What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
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