AI in marketing – What are the benefits?
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit.
Customer retention
A collection of 6 posts
Key marketing tactics for 2021: Breaking down Nielsen’s Annual Marketing Report
It’s no secret that a healthy marketing mix entails reaching audiences across multiple platforms. With people staying home because of the pandemic, marketers should be reaching consumers on the digital channels consumers are already spending more time on.
How to build brand loyalty that will last beyond the pandemic
Customer retention isn’t just about keeping customers coming back — it’s about building loyalty and encouraging enthusiasm around your products so that customers are excited to engage with your brand and share that with others.
Smart home subscription models depend on prediction
What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
Customer retention requires data-driven predictions
To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.
What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.