A collection of 5 posts
It’s no secret that a healthy marketing mix entails reaching audiences across multiple platforms. With people staying home because of the pandemic, marketers should be reaching consumers on the digital channels consumers are already spending more time on.
Customer retention isn’t just about keeping customers coming back — it’s about building loyalty and encouraging enthusiasm around your products so that customers are excited to engage with your brand and share that with others.
What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.