Faraday Blog

Data discovery

A collection of 4 posts

The top 3 common-sense rules for using consumer data ethically

The top 3 common-sense rules for using consumer data ethically

Leveraging rich consumer data for growth is both powerful and perilous. Luckily, avoiding the most dangerous pitfalls is simple.

Data security Jan 12, 2022 | Faraday
Customer insight fundamentals: Understand your customer data to make better predictions

Customer insight fundamentals: Understand your customer data to make better predictions

Most data scientists practice some version of what could be called a data survey; the goal is to surface meaningful patterns, gaps, and anomalies with an eye toward prediction.

Predictive marketing Jul 10, 2020 | Alexis Hughes
Customer insight fundamentals: Data requirements for Customer Insights Reports

Customer insight fundamentals: Data requirements for Customer Insights Reports

The rule of thumb is the more data the better. The more information our models can train off of, or the larger data set to glean insights from will allow for much more meaningful results versus just being based on a random or predetermined set of data.

Predictive marketing Jun 30, 2020 | Perry McDermott
What is customer lifecycle optimization and how does it work?

What is customer lifecycle optimization and how does it work?

For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.

Predictive marketing Aug 23, 2018 | Perry McDermott
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