
Facebook audience targeting strategies: 3 key takeaways
Many direct-to-consumer brands might not have brick-and-mortar locations anymore — the modern landlord is Facebook.
A collection of 3 posts
Many direct-to-consumer brands might not have brick-and-mortar locations anymore — the modern landlord is Facebook.
Google and Microsoft both allow for flexible geographic targeting up to a point, which means we can use AI to bundle groups of individuals, find the commonalities, and make a recommendation about how much a marketer should be willing to spend to engage with them.
There’s no doubt that these changes will have noticeable consequences for Facebook advertisers across the board. Those who take the time to prepare now will be able to avoid a breakdown in conversion reporting and mitigate fluctuations in campaign performance.