Faraday Blog

Digital advertising

A collection of 3 posts

Facebook audience targeting strategies: 3 key takeaways

Facebook audience targeting strategies: 3 key takeaways

Many direct-to-consumer brands might not have brick-and-mortar locations anymore — the modern landlord is Facebook.

Predictive marketing Oct 25, 2021 | Patrick Doherty
SEM bid modifiers: Optimizing Google, Bing Ads bids with predictive geo-targeting

SEM bid modifiers: Optimizing Google, Bing Ads bids with predictive geo-targeting

Google and Microsoft both allow for flexible geographic targeting up to a point, which means we can use AI to bundle groups of individuals, find the commonalities, and make a recommendation about how much a marketer should be willing to spend to engage with them.

Out of the lab series Apr 13, 2021 | Bill Morris
How the iOS 14 update will impact your Facebook ads

How the iOS 14 update will impact your Facebook ads

There’s no doubt that these changes will have noticeable consequences for Facebook advertisers across the board. Those who take the time to prepare now will be able to avoid a breakdown in conversion reporting and mitigate fluctuations in campaign performance.

Predictive marketing Mar 23, 2021 | Sean Flynn
Page 1 of 1

Faraday

Solutions
  • Customer Insights Understand your customers
  • Customer Acquisition Acquire the right customers
  • Customer Engagement Expand your customer LTV
  • Personalization at Scale Personalize every experience
  • Location Intelligence Uncover lucrative locations
Customers
  • Direct-to-consumer Brand innovators
  • Financial services Banks, CUs, fintechs
  • Home services Energy, security, & more
  • Mobility Automotive & future tech
Platform
  • Overview End-to-end AI
  • Reach Predictive targeting
  • Inform Real-time scoring
  • Monitor Customer scoring
  • Optimize Automated AI pipeline
  • Integrations & API 260+ connected services
  • Privacy policy
Company
  • Overview Who we are
  • Resources Case studies and more
  • Partners Become a partner
  • Privacy What we believe in
  • Our focus Committed to B2C
  • Careers Join the team
  • Contact How to get in touch
  • Do Not Sell My Info