6 strategies to prepare for the death of third-party cookies
In a world without third-party cookies, building trust with your audience is more important than ever.
Digital advertising
A collection of 5 posts
How Facebook lookalike audiences can bolster your ad campaigns
Whether you’re brand new to marketing or have been in the game for years, there are plenty of options for you to explore around lookalikes.
Facebook audience targeting strategies: 3 key takeaways
Many direct-to-consumer brands might not have brick-and-mortar locations anymore — the modern landlord is Facebook.
SEM bid modifiers: Optimizing Google, Bing Ads bids with predictive geo-targeting
Google and Microsoft both allow for flexible geographic targeting up to a point, which means we can use AI to bundle groups of individuals, find the commonalities, and make a recommendation about how much a marketer should be willing to spend to engage with them.
How the iOS 14 update will impact your Facebook ads
There’s no doubt that these changes will have noticeable consequences for Facebook advertisers across the board. Those who take the time to prepare now will be able to avoid a breakdown in conversion reporting and mitigate fluctuations in campaign performance.