A collection of 7 posts
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
We face a challenge not only as a luxury brand, but also as a brand that has a very specific audience on top of that: women who are pregnant, are planning to be pregnant, or just gave birth.
Discussing everything from choice subscription platforms to how these professionals got their starts in their industries, there were a few key takeaways we’d love to share.
We had the pleasure of speaking with Eva Goicochea, founder and CEO of maude, a Brooklyn-based sexual health and wellness startup, founded on the values of simplicity and inclusivity.
Other brands represented on the panel focus heavily on social media as channels to help build their brands because they realize that developing a strong presence on those platforms can have a massive influence on consumer trends.