A collection of 7 posts
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
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Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
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We face a challenge not only as a luxury brand, but also as a brand that has a very specific audience on top of that: women who are pregnant, are planning to be pregnant, or just gave birth.
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Discussing everything from choice subscription platforms to how these professionals got their starts in their industries, there were a few key takeaways we’d love to share.
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We had the pleasure of speaking with Eva Goicochea, founder and CEO of maude, a Brooklyn-based sexual health and wellness startup, founded on the values of simplicity and inclusivity.
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Other brands represented on the panel focus heavily on social media as channels to help build their brands because they realize that developing a strong presence on those platforms can have a massive influence on consumer trends.
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We took some time to talk about emerging trends in the consumer landscape and get some much-needed exercise in the Green Mountains of Vermont.
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