Faraday Blog

Geotargeting

Articles related to geotargeting from the team that helps B2C companies build and defend revenue with AI.

Using spatial aggregation and consumer predictions to analyze markets

Using spatial aggregation and consumer predictions to analyze markets

A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.

Out of the lab series Jan 12, 2021 | Bill Morris
What is predictive geospatial analysis, and how does it impact location-based marketing initiatives?

What is predictive geospatial analysis, and how does it impact location-based marketing initiatives?

Location is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.

Predictive marketing Jul 10, 2019 | Alexis Hughes
Page 1 of 1

Faraday

Solutions
  • Customer Insights Understand your customers
  • Customer Acquisition Acquire the right customers
  • Customer Engagement Expand your customer LTV
  • Personalization at Scale Personalize every experience
  • Location Intelligence Uncover lucrative locations
Customers
  • Direct-to-consumer Brand innovators
  • Financial services Banks, CUs, fintechs
  • Home services Energy, security, & more
  • Mobility Automotive & future tech
Platform
  • Overview End-to-end AI
  • Reach Predictive targeting
  • Inform Real-time scoring
  • Monitor Customer scoring
  • Optimize Automated AI pipeline
  • Integrations & API 260+ connected services
  • Privacy policy
Company
  • Overview Who we are
  • Resources Case studies and more
  • Partners Become a partner
  • Privacy What we believe in
  • Our focus Committed to B2C
  • Careers Join the team
  • Contact How to get in touch
  • Do Not Sell My Info