Geotargeting

Articles related to geotargeting from the team that helps B2C companies build and defend revenue with AI.

Using spatial aggregation and consumer predictions to analyze markets

A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.

Out of the lab series Jan 12, 2021 | Bill Morris

What is predictive geospatial analysis, and how does it impact location-based marketing initiatives?

Location is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.

Predictive marketing Jul 10, 2019 | Alexis Hughes