Using spatial aggregation and consumer predictions to analyze markets
A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.
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Articles related to geotargeting from the team that helps B2C companies build and defend revenue with AI.
What is predictive geospatial analysis, and how does it impact location-based marketing initiatives?
Location is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.
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AI for a better B2C acquisition strategy [3 advantageous applications]
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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