Using journey mapping to optimize customer experience
Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
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Articles related to lifecycle mapping from the team that helps B2C companies build and defend revenue with AI.
What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
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Lifecycle mapping: uncovering rich, predictive data sources
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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