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Lifecycle mapping

Articles related to lifecycle mapping from the team that helps B2C companies build and defend revenue with AI.

Using journey mapping to optimize customer experience
11 Feb 2021 • 4 min read

Using journey mapping to optimize customer experience

Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.

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What is customer lifecycle optimization and how does it work?
23 Aug 2018 • 4 min read

What is customer lifecycle optimization and how does it work?

For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.

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Lifecycle mapping: uncovering rich, predictive data sources
13 Dec 2017 • 1 min read

Lifecycle mapping: uncovering rich, predictive data sources

Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?

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Faraday

Solutions
  • Customer Insights Understand your customers
  • Customer Acquisition Acquire the right customers
  • Customer Engagement Expand your customer LTV
  • Personalization at Scale Personalize every experience
  • Location Intelligence Uncover lucrative locations
Customers
  • Direct-to-consumer Brand innovators
  • Financial services Banks, CUs, fintechs
  • Home services Energy, security, & more
  • Mobility Automotive & future tech
Platform
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  • Reach Predictive targeting
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