Articles related to machine learning from the team that helps B2C companies build and defend revenue with AI.
We’ve all got our favorite sweet treats, but testing out a new holiday recipe is exactly what your marketing plan needs for the New Year. Leave your outdated cookies for the Man in Red and try Faraday’s simple three-ingredient approach to cookieless marketing.
Our clients expect that their persona groups won't shift every time they convert a lead. This is why we are currently researching a new method for determining the optimal number of personas, which focuses on the stability of the persona group.
K-means clustering is an unsupervised clustering algorithm that dates back to 1957. At Faraday, we use this algorithm to target the optimal number of personas hidden within your data.
As competition increases and as ad space gets more crowded, consumers have more choices of businesses to engage with, making machine learning critical to efficiently reaching and engaging your customers.
Diminishing barriers to entry for machine learning Thanks to major improvements in computing power and network speed over the last decade, the barriers to leveraging machine learning have diminished significantly. We’re now seeing a wealth of companies fundamentally changing their industries with innovative data-driven processes optimized with advanced machine