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Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.
Faraday is pleased to announce a new technology partnership with Poplar, a direct mail platform.
Faraday is able to offer our mutual clients a fully integrated experience with Klaviyo, letting users take predictive and personalized marketing to the next level by enhancing Klaviyo’s Listen, Analyze, and Act features with AI-driven personas and predictions from Faraday.
Combining Faraday’s AI-driven predictions with the strength of Engage’s targeted insights and actions will allow our clients to quickly gain a deeper understanding of key customer segments, increasing customer engagement and institutional growth through relevant communications.
The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.