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Personalization
A collection of 12 posts
Personalization strategies for every step of the buyer’s journey
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies.
First-party data isn't enough: How to build a cookieless data strategy
First-party data is the foundation of a strong marketing strategy. But at the end of the day, it can only take you so far.
Cookies are for Santa, not marketing
We’ve all got our favorite sweet treats, but testing out a new holiday recipe is exactly what your marketing plan needs for the New Year. Leave your outdated cookies for the Man in Red and try Faraday’s simple three-ingredient approach to cookieless marketing.
Predictive personas: Work smarter to know your customers better
You could be speaking directly to your core audience on a deeper, more personalized level with images that speak to who they are and what they love.
Shoptalk Meetup for Women: Top retail trends and takeaways
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.