
First-party data isn't enough: How to build a cookieless data strategy
First-party data is the foundation of a strong marketing strategy. But at the end of the day, it can only take you so far.
A collection of 10 posts
First-party data is the foundation of a strong marketing strategy. But at the end of the day, it can only take you so far.
We’ve all got our favorite sweet treats, but testing out a new holiday recipe is exactly what your marketing plan needs for the New Year. Leave your outdated cookies for the Man in Red and try Faraday’s simple three-ingredient approach to cookieless marketing.
You could be speaking directly to your core audience on a deeper, more personalized level with images that speak to who they are and what they love.
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.