First-party data isn't enough: How to build a cookieless data strategy
First-party data is the foundation of a strong marketing strategy. But at the end of the day, it can only take you so far.
Personalization
A collection of 10 posts
Cookies are for Santa, not marketing
We’ve all got our favorite sweet treats, but testing out a new holiday recipe is exactly what your marketing plan needs for the New Year. Leave your outdated cookies for the Man in Red and try Faraday’s simple three-ingredient approach to cookieless marketing.
Predictive personas: Work smarter to know your customers better
You could be speaking directly to your core audience on a deeper, more personalized level with images that speak to who they are and what they love.
Shoptalk Meetup for Women: Top retail trends and takeaways
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
Faraday partners with Listrak to personalize customer engagement
Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.
Customer engagement strategies for a crowded self-care industry
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.