A collection of 6 posts
Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
Customer retention isn’t just about keeping customers coming back — it’s about building loyalty and encouraging enthusiasm around your products so that customers are excited to engage with your brand and share that with others.
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
It’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today.
The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.