How legacy retail can compete with DTC disruptors
Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
Predictive marketing
Data-driven solutions to help you stay ahead of the curve, whether you're a marketing team of 1 or 100.
How to reduce audience overlap and expand your brand reach
Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
Smart home subscription models depend on prediction
What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
Hatch Collection: Growing a loyal audience with honest storytelling and the right channel mix
We face a challenge not only as a luxury brand, but also as a brand that has a very specific audience on top of that: women who are pregnant, are planning to be pregnant, or just gave birth.
Customer data transforms marketing strategies at traditional financial institutions
The hype around customer data right now isn't overblown — it supports smarter strategic decisions and lets marketers deliver more relevant experiences throughout their customers' journeys.
3 ways to improve your lead scoring strategy
At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.