How to increase sales with AI: 3 strategies your team can use today
It’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today.
Predictive marketing
Data-driven solutions to help you stay ahead of the curve, whether you're a marketing team of 1 or 100.
The end of third-party cookies: How marketers should prepare
The end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.
3 valuable use cases for real-time intelligence in consumer marketing
Customers benefit from near-instantaneous response times and outreach that caters to their preferences; marketers save a ton of time and legwork with automated predictions, not to mention customer acquisition and retention efforts become far more efficient.
Consumer predictions every brand should be using in 2021
With so many platforms boasting new predictive capabilities, how do you know which ones your brand should really be investing in? Let these categories be your guide as you consider how prediction can help your business work smarter this year.
How legacy retail can compete with DTC disruptors
Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
How to reduce audience overlap and expand your brand reach
Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.