
Is your marketing team AI-ready? 3 considerations for consumer marketers
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
Read moreArticles related to propensity modeling from the team that helps B2C companies build and defend revenue with AI.
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
Read moreFor nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
Read moreMore customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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