Articles related to real-time scoring from the team that helps B2C companies build and defend revenue with AI.
Customers benefit from near-instantaneous response times and outreach that caters to their preferences; marketers save a ton of time and legwork with automated predictions, not to mention customer acquisition and retention efforts become far more efficient.
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At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.
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The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.
Read more![AI for a better B2C acquisition strategy [3 advantageous applications]](/blog/content/images/size/w600/2018/08/ai_for_b2c_acquisition-4.png)
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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