How to increase sales with AI: 3 strategies your team can use today
It’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today.
Real-time scoring
Articles related to real-time scoring from the team that helps B2C companies build and defend revenue with AI.
3 valuable use cases for real-time intelligence in consumer marketing
Customers benefit from near-instantaneous response times and outreach that caters to their preferences; marketers save a ton of time and legwork with automated predictions, not to mention customer acquisition and retention efforts become far more efficient.
3 ways to improve your lead scoring strategy
At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.
Iterable and Faraday partner up to power predictive growth marketing
The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.
AI for a better B2C acquisition strategy: 3 advantageous applications
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for