Navigating a homebody economy: How to reach the at-home consumer
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
Third-party data
A collection of 8 posts
The end of third-party cookies: How marketers should prepare
The end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.
New Faraday Personas & Insights app for Shopify
"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
The weighted scale: Mitigating implicit bias in data science
An algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.
Consider broader changes in your customer data when adjusting your SEO/SEM tactics
As consumers’ spending habits change, companies will see shifts in their customer base... The ability to quickly identify and act on these big-picture changes is just as important as adapting to changes in the more granular aspects of their marketing strategy.
Third-party data in marketing: Why it's important and how to protect consumers' privacy
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.