The top 3 common-sense rules for using consumer data ethically
Leveraging rich consumer data for growth is both powerful and perilous. Luckily, avoiding the most dangerous pitfalls is simple.
Third-party data
A collection of 10 posts
Shoptalk Meetup for Women: Top retail trends and takeaways
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
Navigating a homebody economy: How to reach the at-home consumer
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
The end of third-party cookies: How marketers should prepare
The end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.
New Faraday Personas & Insights app for Shopify
"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
The weighted scale: Mitigating implicit bias in data science
An algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.