
The top 3 common-sense rules for using consumer data ethically
Leveraging rich consumer data for growth is both powerful and perilous. Luckily, avoiding the most dangerous pitfalls is simple.
A collection of 10 posts
Leveraging rich consumer data for growth is both powerful and perilous. Luckily, avoiding the most dangerous pitfalls is simple.
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
The end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.
"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
An algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.