# Air freshener brand switcher likelihood

Likelihood that an individual switches air freshener brands, modeled from household air freshener usage and reported openness to trying new brands.

- API name: `air_freshener_brand_switcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 30 to 79 rank
- Derivations:
  - Modeled — the attribute is calculated using an algorithm that takes known records as input.

## Links

- [Catalog page](/catalog/v2/air_freshener_brand_switcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/air_freshener_brand_switcher_likelihood.json)
- [API reference](/docs/reference/getattribute)