# Amazon non prime consumer likelihood

Ranks an individual's likelihood to have purchased from Amazon without being an Amazon Prime member, modeled based on whether any household member ordered four or more times from Amazon in the last 12 months without having an Amazon Prime membership.

- API name: `amazon_non_prime_consumer_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 23 to 69 rank
- Derivations:
  - Modeled — the attribute is calculated using an algorithm that takes known records as input.

## Links

- [Catalog page](/catalog/v2/amazon_non_prime_consumer_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/amazon_non_prime_consumer_likelihood.json)
- [API reference](/docs/reference/getattribute)