# Baby formula purchaser likelihood

Ranks an individual's likelihood to purchase baby formula, modeled based on whether the household purchase baby formula, or plan to purchase within the next 12 months.

- API name: `baby_formula_purchaser_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 29 to 76 rank

## Links

- [Catalog page](/catalog/v2/baby_formula_purchaser_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/baby_formula_purchaser_likelihood.json)
- [API reference](/docs/reference/getattribute)