# Baby supplies shopper likelihood

Ranks an individual's likelihood to shop for baby supplies, modeled based on whether the household has bought at least one of baby diapers, baby wipes, baby bottles, baby toys, baby bedding, baby car seat or stroller, baby clothing, other baby products, for the home or as a gift in the last six months.

- API name: `baby_supplies_shopper_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 27 to 75 rank

## Links

- [Catalog page](/catalog/v2/baby_supplies_shopper_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/baby_supplies_shopper_likelihood.json)
- [API reference](/docs/reference/getattribute)