# Baking interest

Flag for household interest in baking, derived from purchase behavior and self-reported hobbies.

- API name: `baking_interest`
- Category: Lifestyle
- Type · unit: Boolean
- Individuals with a value: 34.4M (13.4%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.

## Links

- [Catalog page](/catalog/v2/baking_interest)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/baking_interest.json)
- [API reference](/docs/reference/getattribute)