# Bargain shopper likelihood

Ranks an individual's likelihood to shop on sale or use coupons, modeled based on whether the individual usually put in effort to find and take advantage of the best deals possible and regularly perform numerous activities to get good deals (e.g., look for sale before buying, look online for coupons, line up for store sales, wait for product to go on sale).

- API name: `bargain_shopper_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 24 to 72 rank

## Links

- [Catalog page](/catalog/v2/bargain_shopper_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/bargain_shopper_likelihood.json)
- [API reference](/docs/reference/getattribute)