# Beer brand switcher likelihood

Ranks an individual's likelihood to switch beer brands, modeled based on whether household members usually buy different brands of beer, and are very willing to try different brands of beer.

- API name: `beer_brand_switcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 256.1M (99.4%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 29 to 76 rank

## Links

- [Catalog page](/catalog/v2/beer_brand_switcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/beer_brand_switcher_likelihood.json)
- [API reference](/docs/reference/getattribute)