# Brand driven home cleaner likelihood

Ranks an individual's likelihood to be brand driven when purchasing home cleaners, modeled based on whether the person considers brand to be important when deciding what home cleaning products to buy.

- API name: `brand_driven_home_cleaner_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 30 to 79 rank

## Links

- [Catalog page](/catalog/v2/brand_driven_home_cleaner_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/brand_driven_home_cleaner_likelihood.json)
- [API reference](/docs/reference/getattribute)