# Brand loyal consumer likelihood

Ranks an individual's likelihood to choose products based on brand over price, including a preference for purchasing favorite brands and unwillingness to try alternatives or buy based on sales.

- API name: `brand_loyal_consumer_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: The highest of up to 2 source fields.
- Middle 50% of values: 48 to 84 rank

## Links

- [Catalog page](/catalog/v2/brand_loyal_consumer_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/brand_loyal_consumer_likelihood.json)
- [API reference](/docs/reference/getattribute)