# Brand motivated laundry user likelihood

Ranks an individual's likelihood to be brand motivated when purchasing laundry products, modeled based on whether the person considers brand to be very important when buying laundry products.

- API name: `brand_motivated_laundry_user_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 29 to 76 rank

## Links

- [Catalog page](/catalog/v2/brand_motivated_laundry_user_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/brand_motivated_laundry_user_likelihood.json)
- [API reference](/docs/reference/getattribute)