# Branded prescription preference consumer likelihood

Ranks an individual's likelihood to prefer branded prescriptions, modeled based on whether any household members use prescription medication regularly or when needed, and usually get brand name prescription medication.

- API name: `branded_prescription_preference_consumer_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 235.9M (91.6%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 27 to 75 rank

## Links

- [Catalog page](/catalog/v2/branded_prescription_preference_consumer_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/branded_prescription_preference_consumer_likelihood.json)
- [API reference](/docs/reference/getattribute)