# Breakfast meat brand switcher likelihood

Ranks an individual's likelihood to switch breakfast meat brands, modeled based on whether household members eat bacon or breakfast sausages at least weekly, and usually buy different brands, and are very willing to try different brands.

- API name: `breakfast_meat_brand_switcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 29 to 76 rank

## Links

- [Catalog page](/catalog/v2/breakfast_meat_brand_switcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/breakfast_meat_brand_switcher_likelihood.json)
- [API reference](/docs/reference/getattribute)