# Charitable brand buyer likelihood

Ranks an individual's likelihood to purchase brands that partner for donations, modeled based on whether the household members have made donations at least three times in the last 12 months by buying products that donate for every purchase made.

- API name: `charitable_brand_buyer_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 28 to 77 rank

## Links

- [Catalog page](/catalog/v2/charitable_brand_buyer_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/charitable_brand_buyer_likelihood.json)
- [API reference](/docs/reference/getattribute)