# Coffee brand switcher likelihood

Ranks an individual's likelihood to switch coffee brands, modeled based on whether household members drink coffee made at home at least weekly, and usually purchase different brands, and are very willing to try different brands.

- API name: `coffee_brand_switcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 29 to 78 rank

## Links

- [Catalog page](/catalog/v2/coffee_brand_switcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/coffee_brand_switcher_likelihood.json)
- [API reference](/docs/reference/getattribute)