# Cold cereal brand switcher likelihood

Ranks an individual's likelihood of switching cold cereal brands, modeled based on whether household members eat cold cereal at least every few days, and usually buy different brands, and are very willing to try different brands.

- API name: `cold_cereal_brand_switcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 26 to 74 rank

## Links

- [Catalog page](/catalog/v2/cold_cereal_brand_switcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/cold_cereal_brand_switcher_likelihood.json)
- [API reference](/docs/reference/getattribute)