# Convenience driven personal care product user likelihood

Ranks an individual's likelihood to purchase personal care products based on convenience and ease of use, modeled based on whether the person considers convenience to be very important when deciding what personal care products to buy.

- API name: `convenience_driven_personal_care_product_user_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 25 to 74 rank

## Links

- [Catalog page](/catalog/v2/convenience_driven_personal_care_product_user_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/convenience_driven_personal_care_product_user_likelihood.json)
- [API reference](/docs/reference/getattribute)