# Cough cold flu remedy brand switcher likelihood

Ranks an individual's likelihood to switch brands of cough, cold, and flu remedies, modeled based on whether the household ever buy cough, cold or flu remedies, and usually buy different brands and are very willing to try different brands.

- API name: `cough_cold_flu_remedy_brand_switcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 130.1M (50.5%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 27 to 75 rank

## Links

- [Catalog page](/catalog/v2/cough_cold_flu_remedy_brand_switcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/cough_cold_flu_remedy_brand_switcher_likelihood.json)
- [API reference](/docs/reference/getattribute)